July 2013 Issue by Rochester Woman Magazine

july 2013

The Courage to Make a Change

platter chatter

Sunny Chandrasekar

Angus House & Lounge

wny wineries

The Fruits of Their Labor

A Recipe for Success

Kristen Flores - Fratto

f o r a l l t h e t h i n g s t h at yo u a r e . . . r o c h e s t e r w o m a n

rochesterWomanMag.com :: july 2013

w w w. r o c h e s t e r w o m a n m a g . c o m

SubScribe tODay anD Get

ShowS for the price of

GET THE BEST SEATS BEFORE SINGLE TICKETS GO ON SALE AuGuST 6

Pump Boys and Dinettes

SepteMber 10 – OctOber 13 | 2013 Book, Lyrics, and Music by John Foley, Mark Hardwick, Debra Monk, Cass Morgan, John Schimmel, and Jim Wann Directed by Mark Cuddy | Choreography by Peggy Hickey

A high-octane blend of country and bluegrass packed with a generous serving of great music and foot-stomping fun.

February 11 – March 9 | 2014 By Bruce Norris | Directed by Mark Cuddy

A wickedly funny and fiercely provocative play about the volatile combination of race and real estate.

LAST GAS OctOber 22 – nOveMber 17 | 2013

January 7 – February 2 | 2014

Adapted by Patrick Barlow, from the novel by John Buchan Directed by Sean Daniels

By John Cariani | Directed by Skip Greer

Hitchcock meets hilarious in this fast-paced comedic thriller.

INFORMED CONSENT

A bittersweet, romantic comedy full of heart, humor, and baseball from the author/director team of Almost, Maine.

Odd COUPLE

the

March 18 – april 13 | 2014

april 22 – May 18 | 2014

By Deborah Zoe Laufer | Directed by Sean Daniels

By Neil Simon | Directed by John Miller-Stephany

Ripped from the headlines, an ambitious geneticist faces ethical battles in both her professional and family worlds.

One of Neil Simon’s most recognizable and timeless comedies.

6-Show Subscription from

$144

www.GevaTheatre.org the WilSOn (585) 232-Geva MAINSTAGE Please note, all dates, shows, artists and prices subject to change.

SEASON

Photos by Ken Huth: Melissa Rain Anderson and Jim Poulos in You Can’t Take it With You Loren Dunn and Nicole Rodenburg in You Can’t Take it With You Kenneth Tigar in Freud’s Last Session Brett Robinson in The Book Club Play

HOME INSURANCE

CUSTOM-BUILT JUST FOR YOU

NEW ALLSTATE HOUSE & HOME Pay for only the protection you need. With a wide variety of options, I can help customize a policy just for your home. Plus, get money-saving features like the Claim-Free Bonus. Just stay claim free and save on your next bill. Call me today!

Vincenzo Scollo Agency (585) 381-3530 (585) 244-2130 835 Fairport Road East Rochester, NY 14445

2261 Monroe Avenue Rochester, NY 14618

vscollo@allstate.com

Claim Free Bonus feature is optional. In New York, the bonus is applied as a discount to your next renewal bill provided no claims made during the preceding annual policy period. Coverage and discounts subject to terms, conditions and availability. Savings vary. Allstate Indemnity Company ÂŠ 2012 Allstate Insurance Company

27369

Call or stop by to see how much you can save.

July

57 48

ETC 7

PLATTER CHATTER: Angus House and Lounge

FASHION FORWARD 11 RW READS & WRITES: Read Between the Wines 12 SPECIAL FEATURE: WNY Wineries

QUEEN OF ARTS: Rent in the Round

FOR A GOOD CAUSE: Foodlink

FABULOUS FINDS 20 LOCAL BUSINESS MATTERS 23 WISDOM IN A TRAFFIC JAM

COVER STORY: A Recipe for Success

SPECIAL FEATURE: Rochester Culinary Center at Vella 31 IN HER OWN WORDS

FITNESS 34

SPECIAL FEATURE: Ellie’s Gluten Free Bakery

GO RED FOR WOMEN

RWM PETS 40 RW INSPIRES 43 RWM EVENTS 48 CALENDAR OF EVENTS 4

274 NORTH GOODMAN STREET • VILLAGE GATE • ROCHESTER, NY 14607 FOR RESERVATIONS PLEASE CALL 585.473.0050 HOURS OF OPERATION: WEDNESDAY & THURSDAY: 4:30PM - 10:00PM • FRIDAY & SATURDAY LUNCH: 11:30AM - 3:00PM FRIDAY & SATURDAY DINNER: 4:30PM - 11:00PM • SUNDAY BRUNCH: 10:00AM - 3:00PM • SUNDAY DINNER: 4:30PM - 9:00PM

ROCHESTER

WOMAN magazine

OUR TEAM... Publishers

Kelly Breuer Barbara McSpadden

Editor-in-Chief

Barbara McSpadden

associate editor Ashley Cooper

Creative DIRECTOR Kelly Breuer

Letter from the PUBLISHERS

Art Director

“Food for the body is not enough. There must be food for the soul.” -- Dorothy Day

Graphic Design

This month’s issue was one of the most enjoyable to put together. Chances are that everyone has a favorite food or a favorite wine. Because of this we knew that all of you would find many favorites as you read through this month’s edition. We are fortunate to live in the Finger Lakes region where, in less than an hour’s drive, we can enjoy some of the finest wines from the world class wineries that abound in this region. Add to that the plethora of fine bars and scrumptious restaurants in this area and you’ve got yourself some superb options. This overstock of fantastic food and whimsical wine actually made it quite easy to put this delectable issue together. This month’s cover features Kristen Flores-Fratto, a successful woman who has reached great heights in just a few short years. Kristen is the owner of the hugely successful Gatehouse Restaurant in Village Gate along with the newly opened Espada Brazilian Steak House. She has been quietly making a name for herself in the local restaurant industry, but we certainly took notice. From her humble beginnings rolling sushi on the patio of the Pomodoro Grill, Kristen, along with her husband Michael Corson, has become quite the dynamic duo in the area. Read about Kristen’s success on page [27]. A lot has been written lately about the benefits of a gluten free diet, which includes improving cholesterol levels, promoting digestive health and improving energy levels. For these and many other reasons, Ellie’s Gluten Free Bakery was born. Turn to page [36] for the whole story. For 14 seasons, NBC’s hit show, “The Biggest Loser,” has helped lead many people — adults and teens, down the road to losing weight and feeling better about themselves. One of those success stories from season 14 lives right here in Rochester. Sunny Chandrasekar made the difficult decision to take part in the show, despite the fact that she would be revealing her weakness to everyone, including her classmates. You can learn more about Sunny and read her courageous story on page [32] Summer has finally arrived and that means more time spent outdoors at the beach or on one of the beautiful Finger Lakes that surround us. Whichever way you choose to enjoy your summer, take us along with you either in a hard copy or on your iPad. There’s no better way to enjoy Rochester Woman Magazine than accompanied by your favorite glass of wine.

Kell y & Barb Cheers!

On Our Cover...

Kristen Flores-Fratto is the owner of The Gatehouse Restaurant and Espada Brazilian Steakhouse in Village Gate. Photos by Elton Photographic Group, hair by Salon Bella Vita and Make-up by joanlincoln.com Makeup Team Artist Wendy Spence.

Melissa Meritt

Melissa Meritt Josette Weinstein

Photography

Elton Photographic Group Jenniffer Merida John Schlia Brandon Vick

Contributing Writers Kristine Bruneau Kari Cameron Sunny Chandrasekar Mallory Diamond Rebecca Even Amy Gallo Joan Lincoln Amy Long Mark Forest Patrick Nadia Pierre-Louis Angella Luyk Caitlin Mack Nicole Shein Sharee Turpin Brandy White Whitbourne

Advertise with us...

Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women. Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 350 locations and will be in your inbox electronically by the middle of every month. The publication is available free of charge. Contact our home office 585.287.5362 1115 E. Main St, Box 60 Rochester, NY 14609 info@rochesterwomanmag.com Download our media kit at www.rochesterwomanmag.com The magazine is published 11 times a year by InnovateHER Media Group, llc. 1115 E. Main Street, Box 60, Rochester NY 14609. Copyright © 2013 InnovateHER Media Group, llc. No part of this magazine may be reproduced or republished without the consent of the publishers. Rochester Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.

etc... july movies...

7/12

7/17

7/19

COSEQUIN STUART HORSE TRIALS JULY 11-14TH

This July will mark the 24th year of Rochester’s ‘Ten Ugly Men Festival’ expected to take place on the 27th at Genesee Valley Park. The festival is not only a unique way to celebrate the best that Rochester summers have to offer, but also a chance to give back to the local community as proceeds from the event are set to benefit such charities as the ‘Bright Eyes Fund’ for pediatric brain tumor treatment at Golisano Children’s Hospital, Equicenter, St. Mary’s Oncology Center and Juvenile Diabetes Research Foundation.

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes-a washed up former pilot and an untested trainee.Together, they stand as mankind’s last hope against the mounting apocalypse.

Follows an underdog snail who kicks into overdrive when he miraculously attains the power of super-speed. But after making fast friends with a crew of streetwise, tricked-out es-car-goes, Turbo learns that no one succeeds on their own. He puts his heart and shell on the line to help his pals achieve their dreams, before Turbocharging his own impossible dream: winning the Indy 500 Retired black-ops CIA agent Frank Moses reunites his unlikely team of elite operatives for a global quest to track down a missing portable nuclear device. To succeed, they’ll need to survive an army of relentless assassins, ruthless terrorists and powercrazed government officials, all eager to get their hands on the next-generation weapon.

Jeff Bridges and Ryan Reynolds headline R.I.P.D. as two cops dispatched by the otherworldly Rest In Peace Department to protect and serve the living from an increasingly destructive array of souls who refuse to move peacefully to the other side. When they uncover a plot that could end life as we know it, two of R.I.P.D.’s finest must miraculously restore the cosmic balance.

24th Annual 10 Ten Ugly Men Festival

Transforming 100 acres of private residential grounds into the internationally recognized Cosequin Stuart Horse Trials (July 11-14, 2013) is only one of the challenges for the people behind this four-day “triathlon of equestrian sports.” Another is organizing and preparing for the more than 200 international and local riders and their horses that come to compete in this grueling test of human and equine physical and mental training. This “triathlon” is comprised of dressage cross country and show jumping. Following the arduous cross country phase, show jumping is the final test of endurance, soundness, and agility. With the help of more than 300 volunteers, organizer Heidi Vahue oversees a mind-boggling number of details for the 24th annual event this summer. From collaborating with nationallyrecognized course designers and judges, to building dozens of temporary stables as well as overseeing the creation of an enormous reservoir for watering the grounds, everything works to ensure the success of this highly competitive sport known as eventing. And more than 15,000 spectators will be watching. Families are a big part of the spectator crowd. And “big” plays out, literally, at this year’s Kids Activity Day on Sunday, July 14 with the debut appearance of “Mickey the Belgian.” This gentle 13-year-old, 2,050-pound Belgian draft horse (he even has his own Facebook page) will be available from 10 am – noon for a “meet and greet” and photo opportunities. Admission to Stuart is free, with a parking fee of $10/car/day, or $25/all four days. Daily competition begins at 8 am and runs through 4 pm, except on Sunday when events conclude by 3 pm.

Enjoy live music, kickball tournaments, the Medved Ten Ugly Men 5K Race, the Nova volleyball tournament, and unlimited amounts of chicken sandwiches, hamburgers, hot dogs, potato salad, macaroni salad, chips, and ice cream will be served up by the event volunteers during this all-day event. The “Ten Ugly Men Festival” will take place from 10:00am-8:00pm and is family-friendly; admission ranges from $40 adult advance tickets to $10 for ages 13-20 and children 12 and under are free. Free parking for the event is available at U of R, look for the signs. Also a free shuttle will run every 30 minutes from Hot Shots Beach Volley Ball on University Ave and from the corner of Park Ave and Berkeley St. According to the festival hosts themselves, “The members of 10 Ugly Men consist of real estate developers, lawyers, bankers, college professors, and entrepreneurs who are good natured and like to party with a purpose.” The non-for-profit organization is known for throwing the area’s most boisterous and entertaining bashes with the commendable mission to serve others in need always behind them. Visit www.tenuglymen.com for more information!

chatter ::platter 8

july 2013 :: rochesterWomanMag.com

Angus

More Than Just Classic Steakhouse Favorites house & lounge

By Nicole Shein | Photos by Brandon Vick Steak, seafood, pasta classics and a

chef who once worked alongside Julia Child: this is what you’ll find at Penfield’s Angus House and Lounge, where Executive Chef Charles Saccardi is bringing his extensive experience to classic Italian-inspired entrees. Chef Saccardi welcomed me warmly when I visited the steakhouse recently, inviting me to sit at one of several large tables in the bar area. Gleaming wood, abstract paintings and candlelight set a convivial scene here, while a generous assortment of tempting appetizers were laid out on the bar proper--including platters of antipasto that I was hard-pressed to pass by--contributed to the inviting atmosphere. Similarly, the new menu which Chef Saccardi has developed is intended to be approachable, with steakhouse favorites like New York strip steaks, ribeyes, filets, chops, and tournedos satisfying the meat lovers. Fancy surf and turf? Start out with an item or selection of items from the raw bar, which includes oysters on the half shell, shrimp and lobster cocktail, and Crab Louis--which was the first dish I tasted during my visit. Saccardi deconstructs this old-school salad, turning it into a composition of field greens tossed with a light, lemony vinaigrette, slices of avocado, cucumber, red onion and beautiful purple and yellow heirloom tomatoes. Large, flaky chunks of crab sit atop the greens. A mild, herby green goddess dressing, as well as the more traditional thousand island, are plated between the vegetables so that diners can dress their own salad as they go. Other starters include two varieties of calamari, a trio of crostini, French onion soup, seasonal gazpacho with spicy shrimp, and several salads, such as a greek salad with feta and a classic wedge. Additionally, Angus House offers a shellfish platter, in both small and large versions, which would be ideal for sharing as an appetizer. The pasta dish I sampled, lobster ravioli, was indulgent yet light. Thin pillows of pasta, cooked until just al dente, were filled with ricotta, shredded lobster and scallions, then coated gently in a creamy tomato sauce and topped with giant chunks of sweet lobster meat. A drizzle of thin pesto provided a vibrant green color to contrast with the gentle pink of the tomato cream and the lobster, as well as a pop of flavor. Chef Saccardi’s other pasta dishes are equally simple: a carbonara with summer vegetables, linguine with red or white clam sauce, sausage cavatelli and classic chicken French. Those who are red-meat averse can also find solace in a roasted, boneless half chicken redolent with garlic. As much as I enjoy chicken, seafood and pasta, I was thrilled to see my third dish: a gorgeous medium-rare filet topped with blue cheese. This steak was incredibly tender, perhaps owing to the unusual bone-in cut. It’s a cliche to say that an expertly prepared filet can be cut with a fork, but in this case the cliche held true. Roasted fingerling potatoes and prosciutto-wrapped asparagus held their own as sides, despite the filet’s headliner status. Rounding out my meal was a seasonal dessert favorite of strawberry shortcake. Handmade sweet biscuits were layered with fresh halved strawberries, ever so gently coated with a strawberry mousse, so that the fruit remained the showcase. A fluffy mound of whipped cream crowned the whole shebang and contrasted nicely with the crisp, flaky shortcake and the luscious berries. Chef Saccardi likes to procure ingredients locally whenever possible, and is working with several local vendors. He and the owners of Angus House and Lounge are also developing some special events, including tasting menus and a steak-out style event with live music. Angus House and Lounge, 2126 Five Mile Line Road, Penfield, NY 14526, 585-218-2005, www.angushouseandlounge.com

Helping women and men experience greater treatment since 2007, The Laser Spa is the areaʼs premier provider for laser hair removal, skin tightening and cellulite reduction.

• 2-year hair-free guarantee • Free personalized consultations • State-of-the-art equipment • Certified, experienced technicians • Laser safety officer on staff • Clear Pricing - details at: www.rochesterlaserspa.com • Price Match - We’ll match any competitor’s written price. Some exceptions may apply.

• Flexible payment plans, including 0% financing 2 Convenient Locations 2240 Monroe Avenue, Brighton Next to the Michael Spitale Salon 26-LASER (265-2737)

2844 W. Ridge Road, Greece Across from Ridgemont Plaza 86-LASER (865-2737)

By Joan Lincoln

::fashion

In the millennia preceding the industrial revolution, pallor was popular within the upper classes, hinting at a noble life of leisure spent indoors. Dark skin was associated with serfdom and toiling in fields all day. Using poisonous whiteners to create pale skin has been popular throughout history – particularly during the ancient Greek, Roman and Elizabethan eras. Tans became popular when Coco Chanel went on a Mediterranean cruise in 1923. She accidentally got too much sun, but the French fashion press assumed that she was making a strong fashion statement. Because of her influential status in the fashion industry, others accepted her accident as the new in vogue fashion. It seems tanning is once again falling out of fashion. Directors from Britain’s top agencies, including Elite, Premier Model Management, Storm, and Next, have placed a zero-tolerance ban on the use of tanning beds. The move aims to protect models from the health and cosmetic impact of tanning beds and to raise awareness about the potential risks. The American Cancer Society recently revealed that the number of diagnosed skin cancer cases has been increasing significantly in recent years—more than 3.5 million skin cancers in over 2 million people are diagnosed annually. Skin cancer is on the rise and is more common than breast, prostate, lung and colon cancer combined.

forward

To combat the damaging effects that the sun may have on your skin this coming summer, and get your complexion prepared for the sun season, it’s important to use beauty products filled with powerful antioxidants that not only help reverse some of the sun’s aftermath, but prevent future wrinkles and brown spots from forming. Dressing For Protection:

While sun protective clothing is a new concept in America, it has been used in Australia for over a decade where it is now more popular than sunscreen. Sun protective clothing and UV protective fabrics in Australia now follow a lab-testing procedure regulated by a federal agency. The Coolibar Company, like the Coolibar tree a eucalyptus tree found in the harsh Australian outback, provides clothing that offers a welcome relief and protection from the sun’s damaging ultraviolet rays. Companies such as Lands End, and Solartex offer sun-protection garments and swimwear as well. How To Protect Your Hair From The Summer Burn:

When you’re outside, elements ravage your hair. The sun dries out all its natural oils, the wind creates split ends, and pollution leaves hair dull and lifeless. These factors not only damage your hair but also cause highlights and color to fade. Select products that contain vitamins C and B5 and acai-berry antioxidants that protect hair (and color) against environmental aggressors like sun, wind, and pollution (not to mention the scorching effects of heat styling). Also look for rich moisturizers like jojoba on the ingredient list; these will leave hair soft and silky. Use a detergent-free shampoo, which is gentler on hair (look for “sulfate-free” on the bottle). Products with sunflower seed extract, a natural UVA and UVB filter that shields hair against sun damage and gives it shine, are a great choice. Being so sun deprived, we tend to run free once the snow melts and fail to remember, that although we feel and look better, and revel in the sun season, we also need to protect ourselves from it’s damaging effects. REMEMBER SUN SAFETY..Check your Numbers!

Joan Lincoln owns Panache Vintage and Finer Consignment in Brighton Commons. She can also be heard Thursday mornings during Wake Up With Tony on WARM 101.3 discussing all of the latest fashion trends and styles. rochesterWomanMag.com :: july 2013

reads & writes ::rw

By Kristine Bruneau

What kind of reading goes well with wine, food, and wine? Just about anything you like. On the odd summer nights when no one is home, (which is rare) I’ll pour myself a glass of pinot noir, pick up a decadent book, break off some of my favorite chocolate, curl up on my favorite chair, and read. I enjoy losing myself in a good plot, savoring dialogue, and lingering over prose. The books I’ve chosen this month touch on themes of body image, forbidden love, family secrets, food, relationships, and war. These are books I’ve enjoyed in solitude and then dissected with good friends over wine and food. Enjoy! Category: Fiction, Historical Fiction Five Quarters of an Orange by Joanne Harris (2002)

In retaliation of her mother’s cruel nature, nine-year-old Framboise uses black market oranges to provoke her mother’s migraines and ensures herself unsupervised time with a soldier during the German occupation of France. When tragedy strikes the town, villagers blame Framboise’s mother and banish the family. Only when Framboise returns to the village years later and inherits a scrapbook of recipes from her dead mother does she begin to uncover her mother’s humanity and how much alike they were. The epicurean side of this story is as important as any character or event with the recipe book driving plot. Category: Fiction, Indian Culture God of Small Things by Arundhati Roy (1997)

God of Small Things is an exceptional book that is both captivating, and clever. Themes touched on love, death, culture, and language. While the plot moves around in cinematic space and time with masterful ease, I couldn’t help but experience a vague sense of foreboding. However, I was reminded by my book group that this work can be difficult to follow due to intricate and cultural references. Beyond this, however, Roy exposes “big things that lurk unsaid” in a country drifting towards

july 2013 :: rochesterWomanMag.com

unrest. She effectively creates a language which complements the wistful mood of the book, beautifully. Category: Fiction, Chick Lit Good in Bed by Jennifer Weiner (2002)

Young, professional, and Rubenesque Cannie lives and works in Philadelphia. After a break up with her boyfriend, she discovers that he’s revealed intimate details of their relationship in his magazine column. Determined to get back at him, Cannie instead discovers herself along the way. We learn more about Cannie’s upbringing and the details of her family – divorce, neglectful father, lesbian mother, and trampy sister – which have a profound effect on her self-esteem. The plucky dialogue moves the story forward while highlighting the implications of society’s intensive focus on body image, especially among women. Category: Fiction, Dogs and Life The Art of Racing in the Rain by Garth Stein (2008)

Ever experience a 3D movie playing on an iMax screen in your head? That’s what The Art of Racing in the Rain is like. Author Garth Stein creates a cinematic experience with philosophizing, canine narrator Enzo. Enzo shares his manifesto on life as an observant, obedient dog to his master Denny Swift who seeks two things: gaining custody of his 5-year-old daughter and race car driving. Enzo-isms abound, of which Enzo has gleaned from TV shows, car racing videos, conversations, actions, attitudes, and smells. It’s a life story, of ups and downs, yet it ends with hope. For more than two decades, Kristine Bruneau has made a career from writing and communications. Her commentaries, stories, and reviews have appeared in a variety of regional and national publications. She posts regularly to her Mommy Musings blog – a mash-up of commentary, humor, and insights on motherhood, love, and life at kristinebruneau.com.

Angus House & Lounge is an Italian Steak House that serves steak, seafood & fresh made pastas.

Enjoy Our Weekly Events! Sunday Nights: Kids 12 & Under Eat FREE (With This Ad)

Tuesday Nights: All You Can Eat Pasta Bar

Wednesday Nights: We Put The Grill Outside For Our Angus Steak Out! With Live Music We Serve You Steak, BBQ Chicken, Ribs & Steamed Clams With All The Fixings.

Stop In To The Lounge For Our Angus Hour Every Day From 4 to 7PM. Angus House & Lounge Also Has A Private Dining Area For Your Next Event! Showers, Birthdays, Anniversarys, Business Meetings & More!

LAKE ONTARIO WINE TRAIL Boutique Wineries, charming Bed & Breakfasts, great Restaurants, bountiful Farm Markets, Historic Sites and fun adventures for the kids… on the Lake Ontario Wine Trail we’ve got it all!

ROCHESTER BUFFALO

FINGER LAKES REGION

NEW YORK SYRACUSE LAKE ONTARIO WINE TRAIL

ALBANY

LAKE ONTARIO WINE TRAIL

PLAN YOUR NEXT ADVENTURE ON THE LAKE ONTARIO WINE TRAIL PHOTOS: KEN PAMATAT

www.lakeontariowinetrail.com

feature ::Special 14

july 2013 :: rochesterWomanMag.com

Casa Larga Vineyards is not a mere wine tasting, it’s an enlightening experience. Established in 1974, Casa Larga has been supplying the Western sphere with the finest flavors for nearly four decades, all the while being careful to preserve the rich Italian heritage behind it. For Casa Larga founder Andrew Colaruotola, fine wine was a way of life. In fact, Casa Larga’s namesake is his grandparents’ farm, located in Gaeta, Italy where Colaruotola worked throughout his youth, establishing his passion for and understanding of proper land stewardship. At the original Casa Larga farm, the finest grapes were meticulously harvested, producing the region’s highest quality of wine. At the age of 17, Colaruotola emigrated to the United States in the wake of World War II. After a career as a talented stone mason and homebuilder, Colaruotola became determined to bring Casa Larga’s legacy to Rochester, forcefully applying all the knowledge he had gained from his grandparents as a young boy in Italy. He planted his intial vines on American soil in Faiport, New York in 1972, so that by 1978, a full harvest and therefore Casa Larga’s first vintage. It immediately won three awards at the New York State Wine Festival. Colaruotola has since passed, but his family continues to uphold tradition, tending the vineyards with great scrutiny and yielding the best fruit; Casa Larga has become one of the most highly- revered wineries in region. Today, visitors at Casa Larga can experience public tours and tastings, as well as frequent events as the Purple Foot Festival, the annual Ice Wine and Culinary Festival, various seminars and sample the legacy at Bella Vista, the special events facility.

Lake Ontario Winery

David Bower Sr., along with songs David Bower Jr. and William Bower sought to provide Rochester with apple cider and grape juices “reminiscent of his father’s that were produced on his family’s vineyard in Northern Pennsylvania.” The family purchased Mayer’s Cider Mill, Inc. in Hilton in 1962, bringing delectable juices, ciders, fruits and a multitude of baked goods to Rochester’s west side. By the early 1980’s, the Bowers expanded their successful business, buying Vino Corporation, and introducing make-your-own-wine and beer kits to the region. They quickly became a critically-acclaimed “wine staple” in Upstate New York. Today, Lake Ontario Winery has distinguished itself as an authentic winery after the purchase of 55 acres of vines, producing and bottling their own varieties. Among their selections are Lake Ontario’s original brand, a steel-fermented local favorite, and their own delectable 100% locally-grown fruit wines without the artificial added concentrate. Consumers can also indulge in the varied, semi-sweet flavors of Pirate’s Lagoon and the luscious reserve label, Lake Ridge, which is first fermented in steel, and thereafter in barrels of Hungarian Oak, French Oak or American Oak. Wine is best when paired with the right foods, and Lake Ontario Winery has certainly taken this critical factor in with the establishment of the “Off the Vine” Bistro in recent years. Located on the Hilton property, the bistro’s multifarious menu includes gourmet sandwiches, pizzas, pastas, and astounding desserts! The property is simply breathtaking and has hosted some of the area’s most memorable wedding ceremonies.

Thorpe Winery

Labeled “the little winery on the Great Lake,” Thorpe Vineyard is quaintly nestled adjacent to Chimney Bluff State Park, close to the scenic region of Sodus Bay. Located close to the lakes, wineries like Thorpe do well by virtue of the fact that warmer weather into the fall allows for fully-ripened grapes and cooler weather in the spring to keep buds in tact. For over two decades, Thorpe Vineyard has been recognized as producing award-winning wines, including the well-received red wine “Maréchal Foch,” the exquisite semi-sweet “Bunny Blush” and the toprated white called, “Fialka.” The Wolcott-based vineyard has a unique history behind it as its founder, Fumie Thorpe, a Japan native accidentally fell into the business. In 1982, Thorpe traveled from the abundantly-populated city of Tokyo to the much-smaller town of Oswego to study, of all things, meterology and astronomy. When Thorpe’s father came to visit in the midst of her college career, he decided, as a Tokyo businessman, to purchase property in the states, near to his daughter. He fell in love with a single-acre winery owned by Bon Straubing who would later help Thorpe launch the wine-making business. What sealed the deal for Thorpe’s father was an authentic Kubota tractor, and alas, the purchase was made. Thorpe transitioned from studying about the ways of the weather to grape-growing. She found her life’s calling, bringing home medals in national and local competitions; Thorpe took home the gold in the National Women’s Wine Competition. As summer approaches, Thorpe visitors can indulge in “Sunset” tastings that last from 6pm until the sun sets.! On July 13 and 14, Thorpe will be a part of the Wine Garden at the Corn Hill Arts Festival, “Sippin’ on the Lakes.” Look for Thorpe at other summer wine events such as the Central New York Wine and Jazz Festival and also the Wayne County Fair.

Young Sommer Winery

The newly-opened (as of 2008) Williamson-based winery, “Young Sommer” has proven to be an essential addition to local farming. In addition to producing fine wine for the community and surrounding neighborhoods to enjoy, owners Herman and Wilma (Sommer) Young grow a plethora of prize-winning fresh fruits on their 20 acre orchard, in the midst of Wayne County, known for its rich agricultural heritage. The winery was a lifelong dream for the couple, who have built their business quite literally from the ground up with the help of their sons, siblings and extended family members. The Youngs have jumped over many hurdles along the way, including the petition to end Williamson as a dry town, to see their dream come to fruition. Under the guidance and skill of veteran vintner Jan Kapletzky, the Youngs have produced a variety of hand-crafted wines that keeps samplers coming back for more. Among the selection of wines are a variety of specialty fruit wines including “Peace of Peach,” “Cherry Breeze,” “Cherrytram” (semi-dry and semi-sweet), strawberry, blueberry and raspberry. Young Sommer also keeps in stock some apple (Golden Delicious, Senshu and Spiced Apple) and pear (estate-grown Bartlett) wines as well as several red grape, blush and white grape choices; there is truly something for everyone. For more information on these and other fine wineries of Western New York,visit www.lakeontariowinetrail.com

feature

Casa Larga Vineyards

The Brewer family continues to expand its outreach, having opened a Webster location and tasting room on Five Mile Line Road, so those residing east of the City can easily participate in the rich experience that the Bower family continues to provide today.

::special

Western New York can certainly boast of accommodating the region with a plentiful treasure trove of wineries. In fact, with the notoriety of the Finger Lakes’ abundant grape harvest, the area can be veritably alluded to (and rightly so!) as the “Wine Country” of the East Coast. Rochester doubtlessly holds its own among the reputable upstate New York wineries, as you will take note of among the wellsprings mentioned below.

arts ::queen of

By Brandy Whitbourne While there is undoubtedly much to witness in the Rochester cultural community, music and art certainly seem to take center stage. People enjoy the melodious musicals, dynamic dramas and capricious comedies at our local theatres throughout the city, each one different than the next.

The production is dedicated to honorary Board Member Ray Gust, who has sadly passed. For over thirty years, Gust, as an actor, strived to support the theatre with set-work and graphic designing including typography for their logo and promotional pieces.

Located in the heart of downtown Rochester, Blackfriars Theatre gives enthusiasts a chance to enjoy theatre from a unique perspective. Audiences witness productions coming to life on an unfamiliarly-shaped (at least in our side of the hemisphere) stage; rightly, “in the round.”

Co-Director and Artistic Director John Haldoupis and J. Simmons, respectively, quietly came up with the idea. “Ray’s dying wish was to do ‘Seasons of Love’,” said Haldoupis. “I was going to need lots of voices and people who have done it before. Johnny came to me with the idea of RENT. I had been thinking about doing something in the round and it dawned on me that with these three things together it should be RENT.”

Founded in 1950, the Catholic Theatre of Rochester started performing for the Rochester diocese and Catholic Theatre Conference’s. In 1962, they changed their name and solely performed at the Xerox Auditorium for the following 25 years. In 1997, the theatre moved into its permanent location on East Main Street, where they perform five plays plus holiday and summer specials throughout the year. Compared to Geva Theatre, The Little Theatre and the Rochester Auditorium, “we [Blackfriars] are more intimate,” said actress and Board Member Janine Mercandetti, playing Joanne Jefferson in the upcoming musical RENT. ”We have a unique thrust stage; there is no bad seat in the house. There is great attention to detail and artistry, which is always in your face – always in the round.” Blackfriars is preparing to perform Jonathan Larson’s Broadway musical extravaganza: RENT. Based on Giacomo Puccini’s opera La Boheme, the story revolves around starving young artists and musicians affected by HIV/AIDS living in New York’s Lower East Side during the days of Bohemian Alphabet City. With messages of love, hope and survival, it’s no wonder the play won four Tony Awards and the Pulitzer Prize. “It’s so great to do this show,” said Co-Director J. Simmons. “We’re celebrating life, power, personal strengths and living for today.” Giving the audience a full circle view, the stage is being set closer to the audience to give them a full 360-degree experience. Seating is very limited and is unreserved, as they have to remove portions of the seating for the stage.

july 2013 :: rochesterWomanMag.com

“We didn’t want it to be in the same way that it has always been done,” said Simmons. “We announced that we’re going to do RENT in honor of Ray at his Memorial Service,” said Haldoupis. The show will star Jimmy Boorum as Mark Cohen, Nick Faruch as Roger Davis, Tamar Greene as Tom Collins, Josh Johnson as Angel Dumott Schunard, Michael Hall as Benjamin Coffin II, Courtney Weather as Mini Marquez and Kaitlyn Baldwin as Maureen Johnson. Simmons explained that the cast is very female-heavy. The main eight are male heavy while 5/3 split ensembles are females who have interchangeable roles between men and women. “This show is usually done in high schools, colleges or Broadway,” said Mercandetti. “This will be the first adult version here in Rochester. This show will speak to the younger generation who understand city, community and family throng friendships.” Simmons hopes the performance to be brutal, raw and real. With the energy and unity between the actors and audience it is said to be the experience one will never forget. Did they mention that the seating is compiled of comfy couches making the experience even more enjoyable? Call to reserve your spot today! Visit http://www. bftix.org/ for more details.

Voted the most romantic with a view in the Heart of the Finger Lakes Wine Country overlooking the "Switzerland of America" offering total seclusion and the ultimate in fine contemporary luxury. A private 100 acres nestled in the 16,000 acre Hi Tor State Park featuring 7B/7B suites with private hot tub/spas, fireplaces, sparkling pool with gazebo surrounded by Japanese gardens. Relaxation and rejuvenation awaits... • The Vagabond Inn Is Open Year Round • We Are Conveniently Located In The Finger Lakes Region, Within Minutes of Outdoor ActivitiesAnd Area Attractions • Event Packages Are Available For Your Wedding, Girlfriends Getaway, Showers, Banquets And Private Wine Tours • Gift Certificates Are Also Available

At The Lakeside Tent From 6:00pm - 8:00pm Tickets available in the lobby at The Inn on the Lake

Join Us On: June 19th July 24th August 14th September 18th

Tickets Are Only $20 And $25 At The Door!

• Local Wineries • Breweries • Local Small Businesses • Tastings • Live Entertainment • Live Cooking Competitions Between Our Executive Chefs • Special Giveaways Throughout The Event

770 South Main Street I Canandaigua, NY 14424 585-394-7800 I 1-800-228-2801 www.TheInnOnTheLake.com

good cause ::for a By Amy Gallo

When one conjures up images of suburban Pittsford or Brighton, the last thing that comes to mind is hunger. But since the economic recession hit in 2007, Foodlink Chief Operating Officer Jeanette Batiste says that’s exactly where the organization has had to focus its efforts. “People think of hunger as maybe being isolated to the city, or the most economically challenged sections of the city, and we find that not to be true,” says Batiste. “We found over 300 percent increases in need in our suburbs – the city of Rochester had challenges before the recession and continues to have challenges, but they did not increase as significantly as they did in the suburbs.” Batiste explains how food insecurity can hide behind nice cars and big houses: “Suburban families took a huge hit – households went from two incomes to one or took lesser-paying jobs, and people had to make hard decisions,” she says. “Usually, when you come to that economic crisis, first, you’re going to pay your mortgage, then your utilities, then you’re going to put gas in your car – and then you’re going to worry about food. Food is the first thing that gets cut.” Don’t think that Pittsford and Brighton are the only ones suffering, though. “The city of Rochester itself has some of the highest child poverty rates in the entire nation,” says Batiste. “The ones who suffer the most [from hunger] are the most vulnerable and that is children. To come home at the end of the day and wonder, ‘What am I going to eat tonight?’ is an incredibly stressful experience and it takes precedence over everything – they’re not thinking about homework or play, they’re just thinking, ‘How do I get something in my tummy right now?’”And while Foodlink is combating food insecurity among suburban families through local pantries, she explains that the unique needs of the city require a different approach. “We are introducing a new program this summer called the curbside market, which will be traveling through a number of neighborhoods in the city, selling produce off of a truck. It’s like a farmer’s market on wheels,” she says. Launched in June, Foodlink’s truck accepts WIC, EBT, and SNAP benefits. “We’ll be in areas where they may only have a corner store – they don’t have any healthy food options,” says Batiste. “The goal is expose people to good food products and help them to stretch their dollars.” The curbside market is just one of the many programs Foodlink offers to

july 2013 :: rochesterWomanMag.com

families who need food assistance, along with their main mission of keeping pantry shelves in the greater Rochester area stocked at all times.“We act as a wholesaler to our network. We’re the middle man that has the capacity to handle quantity and meet food safety and sanitation requirements,” she says. “It’s our job is to make sure that all of these organizations have enough food and when they come to us, that we never run out.” The time of greatest food shortage is actually right now! “Generally, we think about feeding hungry people around the winter holidays, but our greatest need is actually in the summer, when children get out of school and the burden is placed back on the family,” says Batiste. One of the ways Foodlink tries to lift that burden is through their summer meals program, where children involved in any extracurricular program, whether that be vacation bible school or science camp, receive a hot meal from Foodlink. These programs are undeniably helpful, but the ultimate goal of Foodlink is actually to eliminate them. “Our long-term goal is get people out of emergency food lines. Success, for us, would truly be if people had access to affordable, healthy food and didn’t have to access food assistance at all,” she says. “Basically, we are trying to put ourselves out of business!” The organization hopes to achieve this through programs aimed at the root of food insecurity, teaching people to become self-sufficient. “There is the SNAP outreach program, formerly known as food stamps, to help people supplement their food budget, as well as a number of cooking classes,” she says. “Depending on the season, there is actually a lot of affordable, healthy food available, but it’s useless if you don’t know how to cook it!” The organization also works with families in grocery stores, showing them how to get the most – and healthiest! – bang for their buck. “These kinds of food education programs are really important in helping people to get out of food assistance.” Interested in helping out? You’re not alone. “We have over 6,000 individuals that volunteer on a yearly basis,” says Batiste. “That personal experience that individuals have with us is one of the best ways of explaining to people what we do. There’s nothing like coming in here and experiencing it for yourself. Hunger is a bigger issue than most people realize.” To find out more information, visit www.foodlinkny.org.

A Tradition of Fine Food, Family, and Friends

(585) 248 - 5060

202 North Washington Street East Rochester, 14445

www.perlosrestaurant.com

We strive for excellence in your urgent care experience by providing care in a pleasant, timely manner. Our facilities are staffed with board certified physicians, registered nurses and x-ray technologists, where we can provide patients with a wide range of services tailored to their individual needs. No Appointment Necessary Open 7 Days A Week Most Insurances Accepted Workerâ&#x20AC;&#x2122;s Comp & No-Fault Welcome Lower Co-Pays Than The Emergency Department Reasonable Self-Pay Rates For Patients Without Insurance We Work With Your Doctor To Ensure Continuity Of Care

Henrietta (Across From The Post Office) 1300 Jefferson Road, Suite 100 Rochester, New York 14623 Phone: 585-413-1800

Pittsford (Pittsford Colony Plaza) 3400 Monroe Avenue Rochester, New York 14618 Phone: 585-203-1055

Buffalo (McKinley Commons Plaza) 4154 McKinley Parkway, Suite 275 Blasdell, New York 14219 Phone: 716-202-1462

Mon-Fri: 10am-8pm Sat-Sun: 10am-7pm

Mon-Fri: 10am-10pm Sat-Sun: 10am-8pm

Mon-Sun: 10am-8pm

finds ::fab

fab

Lolita® Wine Glasses

Whether you’re celebrating a special occasion or just looking for a fun way to enjoy your favorite bottle of wine, Lolita hand-painted wine glasses are individually stunning, and their quality and style have almost make them instant collectibles. The designs are fun and whimsical with something to express everyone’s style. Lolita® gives them a special twist by adding a recipe written on the bottom of each glass. With the wide variety of designs and glassware available - martinis, wine, mojitos, and now margaritas and pilsners! - You’re sure to find the perfect one. Lolita® wine glasses are available locally at Chandeliers Boutique and Accessories on Main Street in Pittsford. www. chandeliersboutiqueandaccessories.com

Flight Wine Bar The Flight concept began with David and Tasia Verno’s love of wine and extensive travels throughout Europe and the United States. The marriage of food, wine and knowledge is the cornerstone of Flight. This is Rochester’s exclusive establishment that brings the wine experience from Paris, Napa Valley, Washington DC and beyond into one inviting hot spot. The ambiance is warm with chocolate hues, organic textured woods and low lighting. The name Flight comes from a term referring to a tasting, whether it is food or drink. Hand-selected and creatively grouped, the “flights”, or a trio of pours, are the main course of the night. www.winebarflight.com 20

july 2013 :: rochesterWomanMag.com

Casa Vin’Arte

::fab

Ever dreamed of bottling your own wine, but not sure where to begin? Casa Vin’Arte in Fairport makes it easy and fun. With their expert guidance at their facility, you can have a batch of your favorite wine started in as little as half an hour. A typical batch will yield about 27 bottles of wine. They will store and monitor your wine for you, all you have to do is return to the store regularly to complete the process. In as little as 4,6 or 8 weeks you are ready to bottle and cork your wine. Casa Vin’Arte also provides full graphic design services for wine label design so that you can personalize your bottles as well. www.casavinarte.com

finds

Mercer’s Wine Ice Cream What better way to cool off on a hot summer day than a frosty dish of ice cream. Make that ice cream out of wine and you have a real treat! Mercer’s Wine Ice Cream is a unique, unprecedented creation of for adults-only ice cream available in six varietals. It has received both national and international recognition. Mercer’s Dairy has been providing the same delicious flavors of ice cream for over 60 years. Along with the wine ice cream, they produce 27 traditional flavors of ice cream, three flavors of yogurt, four flavors of sherbet, three flavors of fat-free, no-sugar-added ice cream. www.mercersdairy.com

Casa Larga’s Fiori Ice Wine

For the past 35 years, Casa Larga Vineyards has been dedicated to producing award winning wines reminiscent of the Colaruotolo family’s vineyard in Italy. Located in Fairport, Casa Larga gives customers a unique experience at their wine tastings every day year round. Their award winning Fiori Ice Wine is their specialty. It was noted as the “World’s Best Dessert Wine,” by winning the titled in the 2008 International Wine and Spirits Competition in London. It is also the most awarded Ice Wine in the U.S. The wine can be bought online or in the store from $39.99-$59.99 a bottle. www.casalarga.com rochesterWomanMag.com :: july 2013

Madonna OB/GYN is Accepting New Patients Welcoming New Patients To Madonna Ob/Gyn Offering a state of the art facility that provides all aspects of women’s health as well as Botox!

Catherine Falcon, NP • Sraddha Prativadi, MD • Madonna Tomani, MD, FACOG • Catalina Vial, MD • Christy Jackson, CNM If you are considering a new OB/GYN, come to our conveniently located state-of-the-art facility at Cambridge Place in Brighton, right off of I-590.

•We offer Comprehensive, Compassionate OB/GYN services focusing on women’s health and wellbeing in a serene and personalized atmosphere. Women’sHealthCare Call us at 585-698-7077 to schedule a complimentary Get Acquainted appointment.

Procedures, • Ultrasound, Visit us at madonnaobgyn.com for a complete listing of our services. daVinciRoboticSurgery • DeliveriesandSurgeriesat

Affiliated with Highland Hospital Cambridge Place 1882 S. Winton Road, Suite 3 Rochester, New York 14618

MadonnaInvision OB/GYN Health

– Rachel Caine, The Dead Girls’ Dance

Ah, chocolate: the real “girl’s best friend” when it comes to the things that matter most. Reliably waiting at our fingertips, chocolate has proven to be the “goto fix” for almost any occasion. But is there more behind this delectable packaged treat? Nadia Igumenshcheva, owner of Pittsford’s Cocoa and Bean Shoppe, will tell you that there certainly is. One can’t help but admire the different chocolates displayed throughout Cocoa and Bean Shoppe’s entirety while perusing the perimeter. Among the treasure trove of deliciousness, I noted a plethora of not only candies, but hot chocolate mixtures, baking chocolate delicacies, sugar-free options, and even unique twists on the timeless treat, like spiced chocolate. I even spied tantalizing combinations, like fruit and chocolate, caramel and chocolate, even bacon and chocolate! I was just about ready to indulge like there’s no tomorrow when my walkabout was suddenly interrupted by a warm welcome from Nadia herself. The most important fact about the confectionary supply store is not just the chocolate itself, but the extensive process behind it. Nadia takes pride in two highly critical facts: “The country of origin of the cocoa bean and who made it,” she says with experience seeping behind her words. Nadia, in her delightful shop, carries chocolates quite literally from around the world that have been made by select chocolatiers and artisans that produce only the finest of chocolate. With over 200 gourmet chocolate bars and specialty chocolates, “Cocoa and Bean” holds an abundance of riches for the chocolate lover—which, I daresay, includes a rather dramatic percentage of the population. Names like Michele Cluziel, Jacques Torres and the world famous Valhrona grace the wrappings of tasty treats throughout the store’s premises. Tocoti, based out of Walworth, New York is also a featured player in the impressive ensemble of manufacturers. “I want to give the community a taste of real chocolate, a high-quality and pure product,” Nadia says of her mouth-watering inventory. “What differs fine chocolate from your everyday super-market bulk product is the ingredients. ‘Bean to bar’ is what separates the real from the fake.” Once a cocoa bean is harvested and roasted, it is in its purest state for a bar to be made. A little added sugar to maximize the flavor and that’s all that is needed to create one scrumptious masterpiece for the senses. Cocoa and Bean Shoppe puts in an effort to show that authentic chocolate is not a dessert, and it can be presented in varying ways. “Just like wine,” Nadia exclaims, “chocolate is all about tasting.” This is why Nadia’s approach is educational. Every year she graciously hosts tastings, seminars and chocolate-making classes, like this Spring’s “Truffles:101” or “Bon-bons and Molded Chocolate.” The Lilac Festival was the most recent place a native choco-phile could join in on the fun. If you want to learn more, grab a blindfold and see if you can now pass for a connoisseur. Consumers can even shop from the comfort of their own homes with the online purchasing option! From Russia to the village of Pittsford, Nadia has turned her passion into an interesting way a consumer uses all five senses for chocolate and is sure you’ll leave with the beauty of chocolate at hand. Visit http://www.cocoabeanshoppe.com/index.htm for additional information.

matters

“‘Can I come back and see you sometime?’ ‘Long as you bring me some chocolate,’ Gramma said, and smiled. ‘I’m partial to chocolate.’ ‘Gramma, you’re diabetic.’ ‘I’m old, girl. Gonna die of something. Might as well be chocolate.’”

::local business

By Sharee Turpin | Photo by Jenniffer Merida

traffic jam ::wisdom in a

By Angella Luyk

Dear Angella, I often see awards and programs for established businesses; I have only been in my field for 5 years. I feel as if there are not many opportunities for me to grow and be recognized. Any advice on where I can look? - Kathy Dear Kathy, You are in luck. The Rochester Women’s Network has just announced its 2013 Summit professional development conference. This year’s event, “Empowering Professional Growth” will be held at the Rochester Plaza Hotel on Tuesday, September 24, from 8:00 AM until 4:30 PM. The conference will feature a keynote address, Up & Coming Businesswoman awards and seminars. Naomi Silver, CEO and COO of Rochester Community Baseball, Inc. will deliver the keynote address. Ms. Silver was paramount in spearheading the Red Wings’ move from Silver Stadium to Frontier Field, as well as the decision to align with the Minnesota Twins. She has been recognized with numerous local and national awards for her work with the ball club, including the Rawlings Woman Executive of the Year Award. A powerful supporter of her community, Ms. Silver has served on many notfor-profit boards in the Rochester area. She is known for her leadership strength and tenacity. The Up & Coming Businesswomen awards will recognize local women for their professional and career leadership potential. To qualify, the honorees will have worked full-time in their current field for fewer than 10 years and successfully demonstrated their professional influence in that field through numerous accomplishments, career growth and advancement, innovative and creative thinking, and initiative at work and in the community. Nomination forms can be downloaded at www. rwn.org and must be submitted by July 15. (This is a perfect opportunity for anyone who has been in their career for less than 10 years to be recognized for their hard work). There will be nine breakout seminars offered at three intervals throughout the day. Each of these seminars are geared towards not only the businesswoman but to every woman. You will

july 2013 :: rochesterWomanMag.com

be able to hear some great advice and perhaps make a connection or two. Topics and speakers include: “Resilient Leadership – Strategies for Hope & Productivity”

Molly McGowan, Director RIT Leadership Institute & Community Service Center “Achieving Success by Any Means Necessary”

Wanda Acevedo, Chief Operating Officer Wilson Commencement Park “Managing Stressful Times”

Jan Cook, MS, ED., Founder and Principal Living and Working Well “Women and Financial Planning”

Paula Rogala, Certified Financial Planner Waddell and Reed Olivia West, Co-founder & President West Advisory Group “Crossing the Gender Divide: Women as Negotiators”

Faith Prather, PhD, Associate Professor SUNY College at Brockport “How to Make Leadership Easier”

Tina Smagala, Leadership Development Paychex, Inc. “We’re There; But There’s Now A New Destination”

Jennifer Indovina , CEO & Co-Founder Tenrehte Technologies, Inc. Vendor displays of relevant products and services will be featured prior to opening comments, during breaks throughout the day and at the closing reception. This is another great opportunity to “work the room” and collect business cards, network with other women and business owners. Individual tickets can be purchased at www. rwn.org or by calling 271.4182. Do you have a question for Angella? Send it to Angella@ wisdominatrafficjam.com or check out her two complementing businesses at www.midnightjanitorial. com or www.onestoprochester.com

our partner on this project was buffalo designer, bales clothing.

we help you tell your story. studio: 34 elton street | rochester, new york 14607 | 585.542.8310 web: eltonphotographic.com | twitter: @epgstudio collaborate@eltonphotographic.com

story ::cover 26

july 2013 :: rochesterWomanMag.com

::cover

story

By Ashley Cooper | Photos By Elton Photography Group Kristen Flores-Fratto is no tenderfoot to the peculiar and interestingly chic realm of cooking. The Geneva native, who now co-owns two of Neighborhood of The Arts’s (NOTA) most popular eateries with husband Michael Corson, has navigated her way through the kitchen since she grew tall enough to peer over the countertops. The daughter of two academics, Flores-Fratto spent much of her formative years sampling the delicacies of other nations, chiefly among Europe and Mexico. The conflation of exotic flavors gracing Flores-Fratto’s developing palate were as varied and diverse as her cross-cultural experiences. Her parents, then Hobart and William Smith professors were determined to rid their family of any potential ethnocentricism. “[Living abroad] truly made me into the person I am today, having access to these countries” comments Flores-Fratto of her enriching and rather unorthodox youth-hood. “It’s part of my personal philosophy now; traveling and seeing other cultures grows you as a human being.” After her parents divorced, Flores-Fratto spent time living with her father in the nation’s melting pot--New York City. The drifting twenty-something, unsure of her future attended New York University for two and a half years before seeking out an alternative path for her life. When her mother was diagnosed with ovarian cancer and was being treated at Strong Hospital, Flores-Fratto relocated to Rochester to be by her side. It was in Rochester that Flores-Fratto truly “came of age,” gaining her bearings as a potential cook. She attained a job sushi-rolling on the patio of Pomodoro Grill and Wine Bar, where owner Sami Mina took note of her second-nature approach to food. She progressed as a lower-level cook, making pizzas and salads, alluding to her international experiences for inspiration. When the opportunity arose to seize a chef position, Mina took a gamble on Flores-Fratto; she proudly manned her station as a Pomodoro chef, sans culinary arts degree, for seven years, which might as well be aeons in the restaurant world. “That was very helpful to me, experience-wise,” says Flores-Fratto of her time with Pomodoro. “It established me a culinary person in town.”

“I will always value [Sami Mina] as my mentor,” states Flores-Fratto. “He saw something in me, and let me go with it…I definitely got to where I am today by meeting the right people, and by being in the right place at the right time.” During her tenure at Brio, Flores-Fratto married Pomodoro server-turnedgeneral manager Michael Corson. The dynamic duo continue to maintain a well-functioning working relationship in the midst of their marriage. Today, Flores-Fratto stresses that Corson is still the “yin” to her “yang.” The newly married couple chased an opportunity to open a “Brio” in Fort Lauderdale, Florida. When the attempt proved to be unsuccessful, and the distance from family too cumbersome, Corson and Flores-Fratto flirted with the idea of moving back to Rochester, combing their assets to open an establishment of their own. “We thought that with my back-of-the-house experience, and his front-of-thehouse experience, ‘why not?’” says Flores-Fratto. Alas, the conception of neighborhood hot-spot ‘”The Gate House Café” was at hand. Flores-Fratto turned to her Spanish and Italian heritage to establish a unique spin on the restaurant menu’s chief components: burgers, salads and pizzas. Frequenters find the approach to-die-for and insist on returning. Newcomers find the atmosphere refreshing: upscale, yes, but not to the extent that those craving a good old-fashioned burger and fries combo will find unsettling. In its fifth year of existence, The Gate House is going strong as positive public response increases. Whether stopping for a bite to eat prior to attending a show at ‘The Auditorium Theatre,’ meeting for a casual lunch or marking a special occasion, locals simply can’t get enough. Flores-Fratto and Corson are humbled by the rave reviews. Opening a successful restaurant is not exempt of risk; many have failed in their endeavors. Clearly, the couple is doing something right. Flores-Fratto confirms what The Gate House Café’s website claims: “We provide our customers with an affordable and casual dining experience without compromising the quality of ingredients.”

When Mina opened Brio Wine Bar and Grill in Pittsford, he appointed FloresFratto executive chef.

rochesterWomanMag.com :: july 2013

story ::cover

With “acute attention to detail,” chiming as Flores-Fratto’s business mantra, she goes out of her way to serve others, purchasing the finest, choice ingredients locally, if possible, and embarking on a wild goose chase from supplier to supplier to retrieve what she feels to be the best items for her customers. The Gate House Café “supports humane and organic farm practices,” utilizing organic dairy and cage-free eggs; it was also built with the environment in mind, operating on 100% solar and wind power. Although in the past year Flores-Fratto has transitioned into a more administrative role, she will jump in the back of the kitchen when given a chance. Flores-Fratto and her husband are heartily engaged in every aspect of their restaurants, getting acquainted with staff and rarely setting foot off the premises. Their duties are meticulously split so as not to cross over each other’s responsibilities. And frankly, Flores-Fratto wouldn’t have it any other way: “My husband is awesome,” she exclaims with a smile. “I couldn’t do this without him.” When the success of The Gate House Café confirmed that the couples’ desire to continue opening Rochester-based eateries would be a smart move, FloresFratto and Corson established Espada Brazilian Steak a few short months ago. The community’s response so far has been favorable. Located right next door to The Gate House, Espada customers can enjoy an authentic Brazilian steakhouse experience without leaving the Rochester perimeter. Reflecting on her remarkable career as both a chef and restaurant owner, Flores-Fratto maintains that her journey has not been without challenges and a hefty supply of blood, sweat and tears. “This is a man’s business for sure,” affirms Flores-Fratto of the culinary realm. “It’s dominated by men both from a management and a culinary perspective. More and more women are going to culinary school, but still not necessarily ending up on top.” I remark the peculiarity of the traditional role of women as the chief homemakers for many generations, and therefore as the predominant cooks.

july 2013 :: rochesterWomanMag.com

It seems contradictory to note this history and witness the food industry as it is now, with more men than women as chefs or restaurant heads. Flores-Fratto agrees. “I think it stems from French history,” she explains. “French men were the exclusive chefs in their country, that is, until Julia Child became the female face of the culinary world. Then it started to change. Hopefully, it will continue to. I think with the cooking shows on TV. now, more women are viewing it as a career choice.” However, Flores-Fratto warns that the food industry is not for the faint of heart. “I did okay as a woman in this business; I established myself fairly early. It was hard to be taken seriously, though. I had a lot of older, more experienced men working for me. I had to be strong.” To women aspiring to enter the commercial kitchen, Flores-Fratto advises: “You need to have a certain kind of personality. You can’t fall apart under crisis. In the restaurant, there is a crisis every half hour. There is a dire emergency that needs to be attended to and you have to be like an octopus, able to multi-task and able to direct staff.” “However,” she continues with gratitude in her voice, “If you have personal strength and ambition, this can be a very, very fulfilling profession.” In fact, Flores-Fratto is almost certain she is done opening establishments. She and Corson have ideas in the works, but for now, are pleased with the success of The Gate House Café and Espada Brazilian Steak. They are content with the city of Rochester, and all it has to offer, especially in the way of food. Flores-Fratto divulged that they eat out almost four nights a week, frequenting a few of their local favorites! Because the couple puts in long hours at both restaurants, Flores-Fratto says that at home, they are fairly low-key. They love spending time with their son Adrian, 7, and being in the company of friends and family in their Brighton home.

::cover

story rochesterWomanMag.com :: july 2013

book an appointment with one of our talented new stylists and receive 20% off a first time service or $5 off every referral.

july 2013 :: rochesterWomanMag.com

::special

feature By Ashley Cooper in their approach to cooking. To Aser, the common “nurturing” quality that many women share becomes evident in their back-of-the-house kitchen behavior, and might even come out in the food. Presentation of the meal is just as important as the quality of the meal itself.

Earlier this year, NPR’s “All Things Considered” host Audie Cornish interviewed food writer Charlotte Druckman; the non-profit media organization published the dialogue on their website, prompting a public discourse that readily begs the question, “Why isn’t there more public accolades for female chefs?” Druckman, author, of a book close to the topic at hand, Skirt Steak; Women Chefs on Standing the Heat and Staying in the Kitchen, took it upon herself to endeavor to answer that peculiar question by observing the “kitchen nightmares” of 70 female chefs. The conclusion? Partly self-perception, partly a host of other factors that are alluded to in the interview. However, I’m convinced the only way to start boosting the morale of women in the professional galley kitchen is to start giving credit where credit’s due.

One such local venue that has not overlooked the vital culinary contributions made by women is the Rochester Culinary at Vella. Co-owner Frank Vella Jr. has expanded the longstanding family business, Vella Bath and Kitchen, by designing a fully-functioning kitchen in the center of the building. He has invited a league of the area’s finest chefs to instruct a variety of cooking classes at the newly-established culinary center granting customers a fun, enriching experience in a relaxed and intimate setting. Three of the said chefs that have dedicated their time and talent in spreading their wealth of culinary knowledge are Trish Aser, Bridgette Pendleton and Amy Utzman. These ladies specialize in a unique sector of food and bring their creative approach to the classroom. Each of these admirable professionals was gracious enough to grant RWM a sneak peek into the life of a female chef. Ultimately, it was unanimously agreed upon among Aser, Pendleton and Utzman that whether you’re male or female, being a chef is a veritably challenging, yet rewarding vocation. Aser owns and operates the Brown Hound Bistro, located in scenic and cozily rural South Bristol. She invites her patrons to experience the flavors of the Finger Lakes, utilizing locally-grown ingredients and serving the region’s finest wine. Of her restaurant, Aser says that it is highly different from a French-influenced dining experience in that the food and casual, yet quaint atmosphere is supposed to make others feel at home. However, having been a female chef for most of her adult life, Aser says that while she doesn’t feel that being female presented with any unique challenges in achieving what she wanted to, women do tend to bring something different

At the Rochester Culinary at Vella, Aser couldn’t be more gratified by her experience as an instructor. “People come and they’re open minded and usually thrilled to make something at a caliber that is above their own,” says Aser, recalling one of her most well-received courses, “Soup and Bread.” Amy Utzman is equally as enthused about her opportunities to connect with others via Rochester Culinary. She enjoys stepping out of her home-based business, “An Affair with Cake,” from time to time to assist others who share her passion for all things sweet. The former pediatric nurse at Strong turned to baking as a way to go into entrepreneurship and fulfill her dreams while still being able to be close to her children. She makes her gourmet cakes, cupcakes and cookies from scratch. “The teaching is wonderful,” says Utzman. “Everything I’ve ever done is selftaught so I love to show people that anyone can make spectacular things; I put an artsy twist on everything I do.” Lastly, Bridgette Pendleton, who is the manager at Rochester Culinary, has taught various classes at the hands-on teaching kitchen, showing her pupils everything from holding a knife properly to making an extravagant, multiplecourse meal entitled: “An Evening in Tuscany.” For Pendleton, a true-blue people-person who, as a chef, did not have many opportunities to interact with those consuming her delectable creations, teaching is bliss. “To me it’s more about the experience about sharing recipes and sharing memories,” shares Pendleton, who most recently served as executive chef at Napa Wood-fired Pizzeria. “Cooking has always been a family affair; I love so much being able to share the recipes that I’ve learned over the years with other people and seeing the joy that food does bring to people is the most rewarding thing to me.” Pendleton, like Aser, does not feel that being a woman has made her a less qualified professional in the eyes of her male co-workers, but does recognize that very seldom are female chefs acknowledged in the public eye. “It is sort of a man-driven industry and there are so many great women chefs in the Rochester area who definitely don’t get the recognition that they deserve.” rochesterWomanMag.com :: july 2013

words ::in her own

By Sunny Chandrasekar Deciding to audition for ‘The Biggest Loser’ (TBL) was perhaps one of the most daunting decisions I have ever made. By deciding to participate in the show, I was revealing a personal weakness to my family, my friends, my entire school and basically, the whole world. But, in truth, being on the ‘TBL’ was one of the best decisions I have ever made. Revealing my problems was not a sign of weakness; it actually proved to me my own strength. I realized that the show was an amazing opportunity for me to learn the skills I needed to get healthy and live my life to the fullest. I also remembered how many other teenagers were struggling with the same problems that I was, and knew how exhausting and defeating it is being an overweight teenager in today’s society. This gave me the courage to step up and be an example in the hope that other kids could relate to my struggle and find inspiration. This was my chance to make a major difference in the world and in my own life, and I wasn’t going to take the opportunity for granted. Being overweight has taken a toll on every aspect of my life; it took away from my childhood and teenage years in many terrible ways. In a world in which being skinny is synonymous with being beautiful, I was the fat kid. I have struggled with my weight ever since childhood, and as a result I was bullied terribly when I was younger. I went home and cried and then turned to food to comfort myself. It was a vicious cycle in which I got teased for being overweight and, in turn, I ate and gained weight because I was teased. When I heard ‘TBL’ was looking for teenagers, I knew that this was my chance to get my health back. They flew me out to LA for the audition process and meet with producers, casting agents, doctors; it was a completely new experience for me and at first quite intimidating. But my mother gave me the good advice to simply be myself and that is exactly what I did. I also met other teens who had flown out for casting and we connected on a completely new level, having gone through many of the same difficulties. I became especially close with Lindsay, the other teenage participant on the show. I was ready to change my life and I could finally see that I was not alone in my battle. The Biggest Loser had been fighting obesity for a very long time. I knew they could help me and in turn I could help other teenagers so they wouldn’t have to go through what I had experienced.

july 2013 :: rochesterWomanMag.com

My experience on ‘TBL’ was in no way easy- it was actually the hardest thing I’ve ever done. Unlike the adult contestants on the show, we had to fly back and forth from our hometowns to LA for filming. Naturally, we were given the best support and resources, working with nutritionist Joanna Dolgoff and personal trainers back at home. But I was a junior in high school and I was still going to school during the show. On top of school, travel and life in general, I was working out for numerous hours every day. Time management was key. If I procrastinated with my homework, I simply couldn’t get it done. Every day, straight after school, I would go to the gym for strength training. I would then go home, do my homework, and then run back into the gym for cardio. I was cooped up inside because the Rochester winter did not allow for any outdoor activities. When I finally arrived home, I would collapse into bed; I was so tired. Yet I was happy. I would look back on my day and be proud of myself-the feeling of taking a shower after a vigorous workout was amazing. I started to enjoy running and instead of overeating when I was stressed out, I went for a jog. I replaced my destructive habits with constructive habits. Dr. Joanna helped me figure out what my diet problems were. I had been a vegetarian for my entire life, but it turned out that I was actually a “carbotarian.” I didn’t eat any veggies--just carbs and sugary things. I changed my eating habits completely eating a high protein, high fiber diet filled with fresh fruits and veggies. My mom and I would cook dinner together every night and we would try out new healthy recipes and rework our Indian cooking to make it healthier. This was really fun and getting healthy brought my whole family closer together. I started to like who I was becoming more and more. It finally dawned on me that the reason I gained weight was because I did not love myself and as a result didn’t allow myself to be happy. I was blossoming and turning into the person I had always wanted to be. I wanted nothing

more than to help other people experience the amazing transformation I experienced. By finale, I had not only gained my health back, but I had grown up and learned to love and accept myself for who I was. If I could give other kids any advice about weight loss, it’s that change starts within the mind. Nobody can force you to lose weight-- it has to stem from internal perseverance. I say, ‘look around at the world and find inspiration from other people’; don’t close yourself off. Asking for help is not a sign of weakness, it requires great strength. But at the same time, don’t let the world tell you your own self-worth. Bullying stems from other peoples’ insecurities, so take it as a compliment. There is a wealth of information out there, thanks to this era of technology; the tools and knowledge are simply a mouse-click away. What can’t be found in the outside world is determination. Ask yourself why you want to lose weight and use the answer for motivation. Make sure that along your journey you delve deep and understand why you gained the weight in the first place, and then free yourself from those feelings. Finally, don’t let your weight define who you are as a person; look at getting healthy as way of loving and taking care of yourself and meanwhile live life to the fullest (sorry for the cliché!). I don’t know what the future holds, but I feel excited and free to determine my own destiny. What I do know is the person that I have become and the strength that I have acquired through my hardships. I have learned the invaluable qualities of perseverance, compassion, and most importantly, self-acceptance.

New-U is the recognized leader in multi-therapeutic hair restoration for men and women suffering from the devastating effects of hair loss, including: • Non-Surgical Hair Replacement • Surgical Hair Restoration • Laser Hair Therapy • 100% Natural Human Hair Extensions • Topical Treatments New-U has over 25 years experience and is New York's Hair Replacement experts. We offer FREE private, confidential consultations to help you determine which hair loss treatment is best for your individual situation.

Saginaw Plaza • 1425 Jefferson Road Rochester, New York • 585.272.7320 www.baldness.com rochesterWomanMag.com :: july 2013

::fitness

By Rebecca Even

Many, many years ago, I spent my afternoons as a student of the D.A.R.E program. The world was still black and white for me at that time. I walked away knowing that alcohol was a drug, drugs were bad, and that I did not want to be bad. You can imagine how troubled I was when I walked into the kitchen one night to find my father pouring wine into the spaghetti sauce! I started lecturing (as only an 8 year old can) about the dangers of alcohol and the fact that legally he shouldn’t be serving me the sauce. He simply laughed and had my mother explain the logistics of cooking with wine. I was eight and more than a little confused. My mother assured me that the alcohol evaporates when it is heated. In my young mind, there wasn’t any point in putting alcohol in food if it was going to be cooked off. Being older now and having made a few of my own spaghetti sauces, I understand the magic that it can create in the kitchen. Many of the lean meats that are good for you end up being dry when cooked because they have low levels of fat. Those of you who love to cook know well enough that rich flavor in dishes can usually be attributed to some of our not-so-healthy kitchen ingredients: butter, creams, oil etc. Dishes of this sort might taste good but they will start to wreck havoc on your body the instant that you start to digest them. If you still want to treat your taste buds, wine is the way to go. You still get the flavor and you can still simmer dishes to let the ingredients blend

july 2013 :: rochesterWomanMag.com

to perfection. The one thing that you don’t have to worry about is what it might do to your thighs or stomach. Wine isn’t an ingredient that is high in fat, so it’s much healthier than its alternatives. Cooking with wine is a great way to add some excitement to dinner. Another way is to handpick wines to pair with different dishes. Specific kinds can actually help to enhance the taste of certain dishes. Drinking wine in moderation has been linked to improvements in people’s health by reducing their risk for hearth disease and stroke. It is good to remember that in this case moderation is classified as 1-2 glasses per day. Many beverages can be high in calories and/or carbohydrates. Exceeding the recommended daily amount can cause an increase in weight and blood pressure. If you are on an exercise program habits like these can and will hold you back. At the end of the day, the good news is that you can still enjoy your signature dish without feeling guilty. Wine can put a new spin on cooking healthy dishes. Introducing this new ingredient into your kitchen will help you continue to amaze your friend’s and family’s palettes while taking care of their bodies at the same time. If any of you have questions about how to get started feel free to send your questions to pdpt@rochesterathletic.com Becca Even, Fitness Director RAC for Women Pittsford

Henrietta

Greece-Ridge

RAC for Women

424-2222

225-8888

621-3333

223-1111

Goodway Drive

Greece-Ridge Mall

Stoneridge Plaza

Perinton Hills Plaza

RAC for Women

Pittsford Colony Plaza

899-6666

Must be 18 years or older, Cannot have been a member in the last 12 months, Cancel with 30 days notice, Other restrictions may apply rochesterWomanMag.com :: july 2013

feature ::special

By Nadia Pierre-Louis | Photos by John Schlia

“Let food be thy medicine and medicine be thy food.” -Hippcrates “Ellie” is the inanimate childhood companion of Rob and Melissa Atzl’s 5-year-old son, Eric. The green stuffed-elephant has been by young Eric’s side throughout his strenuous journey with autism. Ellie the elephant has even been given the honor of having her namesake used for the family business: Ellie’s Gluten Free Bakery. The bakery opened up about two years ago, following Eric’s diagnosis of an autism spectrum disorder. Rob and Melissa fervently searched for anyway they could alleviate their son’s varying symptoms. They were introduced to the gluten-free, casein (dairy) -free and soy-free diet by the Center for Autism and Related Disorders (CARD). According to CARD, this diet can decrease the symptoms caused by an autism spectrum disorder and is adopted by many affected families today. As an RN at a local pediatric office, Melissa witnessed children battling severe food allergies on a daily basis. This issue was one indubitably close to her heart. Although her son has no obvious allergy towards gluten, he is treated as a gluten-sensitive individual because gluten, a major inflammatory agent widely used today, has been proven to heighten the effects of autism. “With my son on this restricted diet, my husband and I experienced how challenging it can be to either find or bake foods that he can eat,” said Melissa. “As a result, we saw the importance of being able to have a bakery that fits these needs.” Gluten is a protein molecule detected mainly in grains (i.e. barley, wheat and rye) which can lead to rapid vitamin D deficiencies, barricade the colon (think “glue”=gluten), binds beneficial minerals and thereby preventing the body from properly absorbing them and causes addiction due to the levels of opioid peptides also found in potent drugs like morphine. Casein is a component of dairy, in fact, it is the main protein identified in raw milk. Characterized by toxic residues post-processing, casein has been found to promote cancer cell growth and allergies. Lastly, soy, if not fermented, is proving to be more and more dangerous. It is an estrogen-imitator and therefore skyrockets levels leading to breast cancer, severe hormonal imbalances, thyroid suppression, infertility and early puberty onset, among other things. According to Melissa, her family and others facing similar challenges provoked by the autism spectrum, a diet that is gluten-free, caseinfree and soy-free can noticeably improve symptoms. “I believe that this diet, in addition to other interventions, has made a significant positive impact on our son,” said Melissa. “He is doing a fabulous job both at school and at home and we are very proud of him.”

july 2013 :: rochesterWomanMag.com

Eric has been gluten, casein and soy-free since he was three years old. Rob, Eric’s father, began baking goods that met his son’s dietary restrictions at home because it was very difficult to find acceptable products in local stores. “Friends and family tried the baked goods I was making for Eric and couldn’t tell the difference from regular baked goods,” said Rob. “As I came up with more successful recipes, the more it became apparent that this could become an actual business.” Although the Atzls were initially reluctant to try this method, their son was constantly consuming gluten-drenched foods, so they decided to give it a try. Within a few short months, he was making very good progress and the positive effects from a glutenfree diet were more and more apparent. And these improvements aren’t just coincidental. When their son strays from his diet, there are noticeable changes in his eye contact and communication. Although this diet may not affect all children with an autism spectrum disorder, the Atzls believe they are lucky that it helped Eric. He has been on this restricted diet for two years and along with dietary supplement regiment and intensive one-on-one therapy: these efforts have made a big impact on his development. Eric is now in elementary school in a regular classroom with no special services. Rob believes the autism diagnosis will be dropped this upcoming year. “We believe the GFCFSF diet was a major component to his success and he remains on the diet to this day,” said Rob. The bakery has seen a great response from the surrounding community. It’s now easier for families with Celiac’s disease, gluten intolerance, food allergies and those “on the spectrum” to be able to find baked goods that not only meet their needs, but are delicious too! “It has also been an extremely rewarding experience helping people who need our type of bakery,” said Rob. Ellie’s Gluten Free Bakery is a wonderful place for families who struggle finding gluten free goods for their food allergies or diet restrictions. The bakery sells a wide variety of products that include breads, cakes, muffins, pizzas and many other baked goods. There’s even a cupcake named after “Ellie,” which is Melissa’s favorite. Ellie’s is committed to making sure their products contain not a single hint of gluten, soy or casein due to the seriousness of food allergies. Everything on the menu is also free of preservatives and artificial ingredients. The Atzls can also accommodate special requests, such as vegan baked goods. For more information visit http://www.elliesglutenfreebakery.com

::special

feature rochesterWomanMag.com :: july 2013

women ::go red for

You know heart disease is the No. 1 killer in women. You know it’s time to fight back. And now it’s time to Go Red. This is a call to action to stand with us. To become a success story. A story of survival. To show us your battle scars and to be proud of the warrior you’ve become. Together, we have the power to save our lives. Show your support for women with heart disease to increase funding, education and awareness with these ideas:

Ways to Go Red

1. Know Your Heart Score

Learn why it’s important to know your heart score. Think you are eating right and getting enough exercise? It takes five minutes to make sure. Take the My Life Check at MyLifeCheck.org and find out where you stand. 2. Live Healthy

Learn new ways to prevent heart disease with heart-healthy recipes, exercises and more on GoRedForWomen.org. Our team of cardiologists, medical and fitness experts and nutritionists offer their advice to women like you for living a healthy lifestyle. 3. Start Walking

Get moving and start walking by starting or joining a walking club with friends or coworkers with the help of the American Heart Association. 4. Host a Wear Red Day Event

Whether at work, school or your club, you can host a Wear Red Day event! Our planning guide, posters and flyers will help you put together a great event. Check out GoRedForWomen.org.

5. Shop for the Cause

There’s never been a better reason to shop online! Go to ShopHeart.org to purchase products, apparel and more that features the Go Red or American Heart Association logo. One hundred percent of our net proceeds goes toward education about heart disease and stroke. 6. Support Go Red

Create a fundraising page as an individual or for a group. Improve your health, set an example and get friends, colleagues and family involved by attaching your fundraiser to an activity, like an upcoming run or walk in your community. You can also donate to directly contribute to Go Red. We look forward to seeing what you come up with!

We Carry Many One-Of-A-Kind Unique Items From Local Artists! Please Join Us On Thursday, July 11th, 2013 From 6pm to 8pm For An Exclusive Runway Trunk Show As We Host Local Fashion Designers Meet & Greet The Best Of The Best In Local Runway Fashion. Shop Their Latest Creations Or Design Your Own!

Like It! Love It! Own It! SV Styles • Sojo • Nathaniel Sandra Cunningham • Seriously Sew Sassy • Raul Siro Ferreira

1855 Monroe Avenue • Brighton Commons • 585.473.5343

enniffer

. erida

DIJDB

585.704.6833

www.photo

.com

pets ::rw

By Mark Forrest Patrick

The summer months are approaching us and we all enjoy the company of our pets at the park, on a walk or the family barbeque. When going on an outing with your pet keep in mind a few very important tips.

may face animal cruelty and impounding of your pet. If a pet is in the car, use drive up services when possible and plan ahead to ensure your pet is not left in the car.

DO NOT BRING YOUR PETS to summer street festivals. The pavement becomes excessively warm to the human feet and we have shoes or sandals protecting the bottom of our feet. Our pets sweat and perspire through the pads of their feet. When the pavement and sidewalks are warm their pads are in danger of burns.

If your summer time fun is spent at the pool not all dogs are able to swim. Use a flotation device designed for dogs to initiate them to the water. Never put your dog into the pool and expect them to swim. Introduce them gradually to the pool and be sure your pet knows how to get out of the pool if necessary. A pet flotation device is highly recommended when taking your pet out on the boat. If your pet should fall over board they may panic and not be able to swim. Always be sure to rinse your pet off after swimming. This will assist in removing the chlorine and particles from the local lakes and creeks. If your pet does drink the water from the pool it may also cause and upset stomach and vomiting.

During the summer months it is important to have water available for your pet and keep them cool. Hydration is very important for your pet in the heat. Your pet can also suffer from dehydration and heat stroke. Some of the signs of heat stroke include: excessive panting, dark or bright red tongue and gums, sticky or dry tongue and gums, staggering, vomiting, seizures, bloody diarrhea. If you suspect that your pet may be suffering from a heat stroke you MUST seek Veterinary Attention Immediately. In the meanwhile, find some shade, use cool water on his/ her feet and neck. DO NOT use ice water that may restrict the blood vessels too quickly. Offer ice cubes to lick, do not force them to eat or drink. When a pet is suffering from a heat stroke it can affect the liver, kidneys and brain functions. One of the more alarming concerns is leaving your pet in a vehicle. It is illegal in many states to leave your pet in a vehicle unattended. It is also considered Animal Abuse to leave a pet in the vehicle in extreme heat. A seventy degrees day can translate to extreme heat inside your vehicle. The temperature inside the vehicle is ten to fifteen degrees above the temperature outside. If you choose to leave your pet in the vehicle you

july 2013 :: rochesterWomanMag.com

Keep your pets clear of lawns that have been sprayed or treated with pesticides or lawn fertilizers. Many of the chemicals contain poisons that can be transferred to their paws and fur. Summertime fun may include fireworks and they may be very disturbing to your pet from a noise and visual perspective. If you are planning to use fireworks, never use them with your pet in the area. This may cause a fear and alarm to loud noises including thunder and lightning. The summer is a time to enjoy the weather and outdoor activities as a family. Be aware that your pet is also a vital part of your family. They too want to enjoy the summer months with you. Be safe and keep them cool. Happy Summer to all from Tuxedoâ&#x20AC;&#x2122;s K9 Training Camp and be sure to follow us on Facebook and Twitter.

Inspire

rochester women

Monica Shenk Owner, Monica’s Pies

By Amy Long | Photo by John Schlia

Ask any American what iconic food item best represents this country and you’re more than likely to get “pie” as the answer. This important part of our heritage not only tastes good, but also celebrates the best in regional differences and local produce. In Naples, New York, Monica’s Pies have been carrying on this tradition since its owner, Monica Schenk, was a child learning how to cook in her parent’s restaurant. “My mother was a wonderful cook. She showed me how to just get right in there. I felt very comfortable. She encouraged me, and if we made messes, we made messes. I never had a feeling of worry or doubt,” shared Schenk. In 1983, the mother/daughter pastry duo started to sell pies made with locally grown Concord grapes at a roadside stand where the motto was, “try before you buy.” Word got out, and “Monica’s Pies” was born. As business grew, Schenk saw an opportunity to stay at home with her kids while making a living. She decided to buy a four-story barn where she could not only live, but care for her mother and continue to produce her quintessential pies.

Local business was good, but in the Fall of 2001, Schenk’s life would take a dramatic turn when the Food Network ran a feature on her pies. Seconds after the segment aired, Schenk began rolling in the dough in more ways than one. “Not three seconds after the show aired the phone didn’t stop ringing. It was really something. Immediately we had to figure out how to ship, and call the phone company to set up a better phone and message system.” Schenk’s Food Network appearance may have secured her future, but her eminence continued to grow along with her sales. In 2004, the Pfaltzgraff Company saw opportunity in this small town success story and asked Schenk if she would be interested in teaming up to help endorse their new “Perfect Pie Plate.” “We didn’t make any money from the venture, but we got even more exposure and a couple of fun trips to Chicago and New York,” said Schenk of the Pfaltzgraff partnership. Demand from all over the country accelerated even more, but instead of selling out to a big company or moving to a larger location, Scheck stuck by her original desire to create a well crafted, homemade pie out of her kitchen. She buys her produce from a local farmer using only the freshest, seasonal ingredients. According to Schenk, “We have twenty different flavors, and our chicken pot pies are also very popular. I bake pies every day, freeze them, then pull them out to bake as needed.” Monica’s Pies operates with a skeleton crew she says are vital to her success, as well as a few family members. “My husband works full time but gets up every morning and makes the boxes. It’s no small task,” she added. In addition, her 95 year old mother continues to inspire her. “She’s in the kitchen right now, rolling out dough.” (continued on page 46)

rochesterWomanMag.com :: july 2013

inspire :rw

To combat the industry’s sexist lean, Donna surrounds herself with trusted supporters. Donna Perlo Owner, Perlo’s Italian Grill

BY MALLORY DIAMOND | Photo by Jenniffer Merida

Perlo’s Italian Grill is a gem of East Rochester – a hidden gem to some Rochesterians, but to frequenters, this feel-good neighborhood eatery is a hotspot for great food and good times with friends. Like every Perlo’s patron, I was greeted at the door by Donna Perlo herself, who, after a friendly “Hi, how are you” to the folks at the buzzing bar, joined me in a smaller dining room to chat. Founded in 2001, the 150-seat restaurant was inspired by family-filled Sunday meals at the Perlo household. Donna says the restaurant brings people together in celebration of life’s moments, both big and small. “The best compliment is when they keep coming back,” she says. “It’s just a huge compliment that they celebrate all the important events in their lives here with us.” Perlo’s customers are so loyal, in fact, that Donna, who strives to learn each name, labels house dishes after them. This is a testament to Donna’s determination to treat restaurant patrons the same as she would her friends and family; she regularly attends weddings, graduations and the like for her customers. Donna says she learned the ins and outs of customer service by working with her father and brother in the family business, Fioravanti Flower Shop, since she was fourteen. Her passion for people emerged when she transitioned to the restaurant business. Donna calls the restaurant biz “controlled chaos,” but she seems right at home in its high energy, constantly “on” environment. This isn’t to say Donna’s not had her fair share of challenges – especially as a woman restaurateur. “What’s offered to some people by distributors is not always offered to me,” says Donna. “You have to have a very strong presence and personality to recognize it and work around the system.” To combat the industry’s sexist lean, Donna surrounds herself with trusted supporters, including her husband, Brian DiNardo, whose vigilance ensures Donna never suffers an unfair deal. If you’ve ever seen an episode of “Ramsay’s Kitchen Nightmares,” you might be extra suspicious of what lurks behind the swinging doors of restaurant kitchens. But as Donna escorted me back to the Perlo’s kitchen, the sparkling cleanliness of the space was obvious. Uniformed chefs tended a row of cast-iron grills, pausing every so often to stir a sauce or two. Not a crusty pot or pan in sight. A steaming plate of gnocchi, covered in a delicious-looking orangey tomato sauce, whizzed past me, balanced on the tray of a Perlo’s server. Donna says a lot of the spirit of the Italian dishes at Perlo’s came from her grandparents – especially her grandmother, whose signature dish was gnocchi. “She was an incredible cook,” says Donna. “I would sit there with her and she would teach me how to roll the gnocchi down the fork.” Donna says Perlo’s provides an intimate dining experience to every customer, regardless of food restrictions or preferences. If a guest wants something without onions, or gluten-free, it’s doable. Plus, everything at Perlo’s is made from scratch. Donna is even known to bring back dishes from her trips to NYC – refrigerated in her hotel room and then packed in ice – so her chefs can develop a variation of the dish for the menu. (continued on page 46)

“You’ve gotta get up in the morning and push.” inspire

::rw

Jean Petranto

Great Grandmother, Cookbook Author By Caitlin Mack | Photo by Jenniffer Merida

Irondequoit resident Jean Petranto loves bingo, the occasional cocktail with her granddaughter, and cooking a mean Cucidati (Italian fig cookie). Petranto, a great-grandmother and a cookbook author, is 94. In 2009 at the age of 89, she published her cookbook, Through Tears and Fears I Conquered: My Story My Recipes, with the help of her nieces. The cookbook, which accounts for almost ninety years of Jean’s cooking experience, gained local success and has since sold 850 copies. A follow-up cookbook was published this year, Healthful, Simple & Wholesome: My Recipes and an Array of Desserts, which expands upon Jean’s impressive culinary knowledge. Despite suffering from severe macular degeneration (she is approximately 90% blind), Petranto tries her hardest not to let it affect her daily life; “You’ve gotta get up in the morning and push,” explains Jean, who always welcomes company to her Irondequoit home of nearly thirty years. Born in 1919 in Little Falls, NY, a small town near Utica, Petranto suffered the loss of her mother to tuberculosis at the age of seven. Despite her young age, her father then entrusted her with the task of cooking for him and her five brothers and sisters. “I didn’t know anything about cooking,” says Jean. “I wanted to play.” Her father gave her a box to stand on so she could reach top of the charcoal stove- “a black monstrosity that we polished once a week”- and she learned to cook various foods on the stovetop simultaneously to conserve energy. After that, says Jean, cooking “got into my blood.” She learned that pure olive oil, garlic, and stainless steel were the three essential ingredients in Italian cooking, a philosophy that served her family well. “We had a garden and we never got shots, caught colds, or needed doctors, because we ate the proper food,” says Jean. On a trip to Rochester for her 18th birthday, Jean met A.J. Petranto, the man who would became her husband. Petranto played in a band at the YMCA and asked her if she wanted to live in Rochester. The two were both Italian-American; Petranto’s father had come to America with Jean’s father from their hometown of Caltanissetta, Italy. “When I left Rochester, he wrote me,” says Jean. “We saw each other three times before we got married.” Over the years, Jean quenched her passion for cooking and helped her husband with a thriving real estate business. “I cooked for 180 people every year at my Christmas party,” says Jean proudly. “I would start making cookies and cakes in October.” The Petranto household was never lacking in hospitality- or food. “We always made extra food. I was brought up that way,” says Jean. “To this day, I feed anyone. Even people working in the yard. Everybody likes baked lasagna.” For inexperienced cooks, Petranto has a wealth of knowledge she is willing to share. Fresh produce, limited animal fat, homemade (continued on page 46)

rochesterWomanMag.com :: april 2013

Monica Shenk

donna perlo

Jean Petranto

Encouraged by their baking mentor, two of Schenk’s former protégées have moved on to culinary school to pursue similar careers.

“I always say [to my servers] in my staff meetings, when you come out of that door it’s like Disney World,” Donna laughs. “Whatever happened back there, none of it can show out here.”

pizza dough (“you don’t know what you’re buying in the store!”), and flavoring vegetables with garlic, oil, and spices are her among her recommendations.

Certainly, the culinary magic at Perlo’s Italian Grill stems from Donna’s zest for the business, the restaurant’s talented team, and the people who fill its tables every day.

Petranto’s husband, who passed away last year after almost 75 years of marriage, was always very proud of Jean’s cooking skills. “He was a wonderful man,” says Jean. “When we went out to dinner, he would say, ‘Don’t expect the sauce to be as good as yours’.”

::rw

inspire

(cont)

Schenk’s love of pie making and dedication to her business doesn’t leave her much down time. “I really never get a day off. The only time is in the winter I’ll close for two to three days to go visit my daughter in Kentucky. I feel an obligation, but I love it.” For now, the matriarch of Monica’s Pies remains at the helm, but Schenk wonders what the future holds. “I know if we had some young blood in here with more time we could franchise all over the country and really expand. But I don’t have the energy. I’m just doing what I can right now.” Luckily for Naples residents and pie lovers willing to make the pilgrimage, Monica’s Pies is staying where it’s at, and plans to produce a superior slice of our food heritage for years to come.

(cont)

In speaking with Donna, it is evident that her successful business stems from her abiding love for people. A member of St. Jerome’s Church, Perlo sought opportunities to give back to the community. One such burden that has longsettled on her heart is for the ethical treatment of returning war veterans; at Perlo’s, soldiers who had previously been stationed overseas and their accompany family members can enjoy a meal free of charge. “I really felt that veterans from the last two wars our country has been in aren’t treated properly when they come back home. They typically find it hard to get a job, have medical issues and post-traumatic stress. They’re willing to give up their lives for our country; it’s a way to show appreciation,” she states.

Although the days of banquet hall-sized parties are over, Jean stills enjoys making food for her family, which includes three grandchildren and nine great-grandchildren. “A family that eats together stays together. I’m a little tired now, though. I do four courses instead of eight,” she jokes. “I’ve worn out five stoves in thirty years.” Through Tears and Fears I Conquered: My Story My Recipes ($20) and Healthful, Simple & Wholesome: My Recipes and an Array of Desserts ($25) are available locally at Rubino’s Imported Italian Food in Rochester and online at Amazon.com.

In addition, Donna hosts a seasonal toy drive for families with a deployed member, in hopes to make their Christmases a little brighter. “I love to make people happy,” she muses.

Get your business in front of over 65,000 professionals in the greater Rochester area with the click of a button! Email Blasts for ONLY $99 Each! And if you purchase 5 or more, you receive a Network Rochester Event Basic Package for FREE! ($500 value)

Contact Kelly Breuer At: (585) 727-9120 I kelly@networkroc.com 1115 East Main Street I Unit 7 I Suite 311 Rochester I NY I 14609 I 585.287.5362 www.NetworkRoc.com

SUNDAY

3rd Annual

AUGUST 25TH 3-6PM $25 per Tasting Passport

(before 8/22/13)

GREECE TOWN HALL CAMPUS

Event Hosts

$35 per Tasting Passport (day of Event)

With each Tasting Passport, you will receive a souvenir glass, pen and tote as well as one â&#x20AC;&#x153;tasteâ&#x20AC;? at every vendor booth. Due to the generous portions served, we encourage multiple people to share a Tasting Passport.

Presenting Sponsor

Souvenir Glass Sponsor

Featurin g Li Entertain ve ment

www.GreeceChamber.org

For more information or tickets, contact the Greece Chamber of Commerce at (585) 227-7272 or email to Sue@GreeceChamber.org.

events

Rochester Woman Magazine

RWMâ&#x20AC;&#x2122;s Ultimate Health & Wellness Expo On Saturday, June 8th, Eastview Mall was transformed into one of the largest health & wellness expos in Upstate New York. Over 4,000 people enjoyed the 260+ vendors, live entertainment including two fashion shows, live music, hair demonstrations and much more. The Expo was produced by Rochester Woman Magazine, and presented by Eastview Mall and The American Cancer Society. We will return to the mall on Sunday, November 3rd for our annual Womenâ&#x20AC;&#x2122;s Expo that was previously held that the Dome Arena.

july 2013 :: rochesterWomanMag.com

Rochester Real Beer 5K

Lovin Cup Bistro was the host for the Rochester Real Beer 5k as a fitting end to Rochester Real Beer Week. On Saturday, June 22, hundreds of runners lined up to run or walk to raise money for Camp Good Days and Special times. The route took participants through Park Point and ended at Lovin Cup where everyone was greeted with live music and beer provided by Sierra Nevada.

July

1114

Cosequin Stuart Horse Trials Where: Townline & Murray Roads, Victor When: Various times, check website for more info Website: www.stuarthorsetrials.org

1315

Corn Hill Arts Festival Organization: Corn Hill Neighbors Association Where: Historic Corn Hill Neighborhood When: 10am-6pm Website: cornhillartsfestival.com/

Rwms Taste of Lovin’ Cup Organization: Rochester Woman Magazine When: 5:30pm-8:30pm Where: The Lovin’ Cup at park point Website: www.networkroc.com

rwms Taste of Pane Vino Organization: Rochester Woman Magazine When: 5:30pm-8:30pm Where: Pane Vino on Waterstreet Website:www.networkroc.com

Tee’d Off at Breast Cancer Organization: The Breast Cancer Coalition of Rochester Where: Brook-Lea Country Club Website: http://bccr.org/teed-off-at-breast-cancer

rwms Taste of angus house Organization: Rochester Woman Magazine When: 5:30pm-:8:30pm Where: Angus House Lounge - Five Mile Line Road Website:www.networkroc.com

Join Rochester Woman Magazine On Thursday, August 15th, 2013 From 5:00 to 9:00pm At The Memorial Art Gallery

500 University Avenue, Rochester, NY 14607

Come Out & Enjoy

Local Designers & Boutiques Including, Sojo Fashions, Chandelierâ&#x20AC;&#x2122;s Boutique, SV Styles, Siro Fashions, Bipolar Couture, Paislee Boutique, Panache, B. Younique, Vittorio Tux, Hot Rod Betties, And K.O.L.O.U.R.E.D. Attendees Will Be Able To Purchase Designs Shown On The Models, Enjoy Free Wine & Tapas, Live Performances, Music By DJ E.T., A Silent Auction, And Other Surprises Including Sword Swallowers, Dancers, Drag Queens And Much More!

Tickets Are Only $25.00 And A Portion Of The Proceeds Go To

This Event Is Sponsored By:

Come See Us For Any Occasion, Big Or Small.

Corporate Events • Holiday Celebrations • Rehearsal Dinners Graduations • Birthday Parties • Baptisms • Showers.

175 North Water Street • Rochester, NY 14604 585.232.6090 • www.panevinoontheriver.com