June 2015

JUNE 2015

special insert

FOR A GOOD CAUSE

2015 ULTIMATE HEALTH & WELLNESS EXPO

the badge of honor association

leading woman

DR ARTHUR...

MAKING SKIN AS HEALTHY AS POSSIBLE

special feature ENDING THE AIDS EPIDEMIC: DR. BILL VALENTI

Andrea DeMeo:

LEADING AN INNOVATIVE MODEL OF HEALTH CARE ROCHESTERWOMANMAG.COM :: JUNE 2015

FOR ALL THE THINGS THAT YOU ARE...ROCHESTER WOMAN

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Because every woman is different.

Precision Medicine for Breast Cancer.

Precision Medicine. It means treatments based on your genetics.

It means pathologists who specialize in breast cancer. It means new types of radiation that protect your heart and lungs. It means a better way to treat breast cancer. And it’s available now at the Wilmot Cancer Institute.

Learn more about Precision Medicine for breast cancer.

Visit urmedicine.org/Pluta.

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OUT & ABOUT 7 PLATTER CHATTER 8 FASHION FORWARD 10 LEADING WOMAN 12 SPECIAL FEATURE: ENDING THE AIDS EPIDEMIC 14

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SPECIAL EXPO INSERT 16 COVER STORY 34

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SNAP OUT OF IT 40 FOR A GOOD CAUSE

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POSITIVE MIND/POSITIVE LIFE

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MENOPAUSE MOMENT 46 FITNESS 48

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TIPS FOR WOMEN 50 RW INSPIRE 53

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LOCAL BUSINESS MATTERS 57 FAB FINDS 60 SPECIAL FEATURE: JANE PAGANO

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IN HER OWN WORDS

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CALENDAR OF EVENTS 65

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LETTER FROM THE

OUR TEAM...

publishers

“I do not think about being beautiful.

What I devote most of my time to is being healthy.” --Ann Bancroft Here’s to your health! Our annual health and wellness issue focuses on a healthier you. This issue is filled with articles and features on everything from eye care to physical fitness and more.

In January of this year, Andrea DeMeo became executive director of Trillium Health, an AIDS clinic at the forefront of innovative models of health care.

Trillium offers healthcare services for all income levels — insured and uninsured — and for all clients, not just those who have been diagnosed with AIDS or are HIV positive. Turn to page [34] to read about how DeMeo is leading Trillium into the future.

If our eyes are the window to our soul then we better take care of them. Dr. Kenneth Lindahl has been taking care of eyes in Rochester for over 15 years.

The owner of Eye2Eye Optical, a fixture in Rochester’s East End, is committed to exceptional care and community engagement. Read my about Dr Lindahl on page [57].

This is not your grandmother’s meatball.

Orbs Restaurant and Bar, located in the Southwedge, specializes in balls.

Meatballs that is, and in many forms, from traditional meatballs to vegetarian balls to sfingi and more. As incredible and unique as their menu is, the craft cocktails are just as good. Read more about this scrumptious eatery on page [8].

And the winner is … Last month we held our first-ever “Best Man in Rochester” contest, and we asked all of you to enter your favorite man, whether it be your husband, boyfriend, father, brother or uncle. Out of all of the submissions we received, our team selected the 10 best and then asked you, our readers, to vote for who you felt was “The Best Man in Rochester.” We tallied the votes and the winner is Harry Powell with 218 votes! The runner-ups are Travis Springer with 150 votes and David Walker with 148 votes. Thanks to all who participated and voted. We hope you enjoyed the contest and will consider offering more in the coming months. Look for an article about our winner in the July issue.

Have you saved the date? June 13 is our 4th Annual Ultimate Health and Wellness Expo. This year’s event will be held at the Sibley Building in downtown Rochester from 10 a.m. to 4 p.m. Attendees will enjoy more than 200 vendors, live stage presentations, a show-stopping fashion show produced

by Mary Therese Friel and much more.

The first 1,000 attendees will also receive a swag bag filled with samples and coupons from participating vendors. Mark your calendar and don’t miss this great event!

Thanks for reading this issue of Rochester Woman Magazine.

Kelly & Barb

OUR TEAM...

PUBLISHERS Kelly Breuer Barbara McSpadden EDITOR-IN-CHIEF

Barbara McSpadden

ASSOCIATE EDITOR Margaret Madigan

CREATIVE DIRECTOR/DESIGNER Kelly Breuer

PHOTOGRAPHY Tiffany Boula Todd Elliott Gillmore Hayle Brandon Vick

CONTRIBUTING WRITERS

Joy Bergfalk Robert Bovee Kristine Brunea Vanessa Cheeks Amy Davison Laura DiCaprio Rebecca Ferguson Alyssa Jackson Rebecca Jaffarian Joan E. Lincoln Margaret Madigan Sraddha Pradivadi Sofia Tokar Elizabeth Winslow-D’Amico James Woods, MD

FOR ADVERTISING INFORMATION:

Please contact sales@rochesterwomanmag.com or call 585.727.9120

ADVERTISE WITH US...

Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women.

Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women.

The print magazines are distributed locally in over 350 locations and will be in your inbox electronically by the first week of every month. The publication is available free of charge.

CONTACT OUR HOME OFFICE 585.727.9120 PO Box 90798 I Rochester, NY 14609 info@rochesterwomanmag.com DOWNLOAD OUR MEDIA KIT AT www.rochesterwomanmag.com

ON OUR COVER

Andrea DeMeo, Executive Director of Trillium Health, was photographed in the historic Century Club by Todd Elliott of Studio E. Hair was by Christine Elliott and staff of Cici’s

The magazine is published 12 times a year by Rochester Woman Magazine, llc. PO Box 90798, Rochester NY 14609.

Copyright © 2014 Rochester Woman Magazine, llc.

No part of this magazine may be reproduced or republished without the consent of the publishers.

Rochester Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork.

All such submissions become the property of Rochester Woman Magazine, llc. and will not be returned.

o&A

::OUT &

about

F OA

ECO-ART CHALLENGE RECYCLES K-CUPS INTO ART Spectrum Creative Arts raises eco-awareness while inspiring creativity K-cups as art? It’s true: Spectrum Creative Arts is calling for artwork made from the disposable single-serve coffee pods for its first annual Eco-Art Challenge, June 19 through August 21, 2015.

“With the exploding popularity of these wonderfully convenient little objects, the number of discarded k-cups is growing at an alarming rate,” explains Megan Resig, founding co-director of the two-year-old music and arts center in Pittsford. “We’re trying to bring awareness to this environmental issue while inspiring artistic expression within the community.”

MOVIES Jurassic World – 6/12 Twenty-two years after the events of Jurassic Park, Isla Nublar now features a dinosaur adventure park, Jurassic World, as originally envisioned by John Hammond. Owen (Chris Pratt), a member of Jurassic World’s on-site staff, conducts behavioral research on the Velociraptors. Jurassic World’s attendance rates begin to decline and a new attraction, created to re-spark visitor interest, backfires.

Inside Out – 6/19 The film is set in the head of a young girl, Riley, where five emotions - Joy, Anger, Disgust, Fear and Sadness, try to lead her through her life. The emotions live in Headquarters, the control center inside Riley’s mind, where they help advise her through everyday life. As Riley and her emotions struggle to adjust to a new life in San Francisco, turmoil ensues in Headquarters.

Ted 2 – 6/26 This time around, Ted (Seth MacFarlane) is attempting to raise a child with his new wife, but in order to do so, he’s must prove that he’s a person.

Magic Mike XXL – 7/1 Picking up the story three years after Mike bowed out of the stripper life at the top of his game, Magic Mike XXL finds the remaining Kings of Tampa ready to throw in the towel. But they do it their way in one last blow-out performance in Myrtle Beach, and with Magic Mike sharing the spotlight. On the road to their final show, Mike and the guys learn some new moves and shake off the past in surprising ways.

But wait – there’s more: although k-cups are not recyclable, each individual component is either recyclable or compostable in Monroe County – a process that is, of course, counterproductive to its marketed convenience. Artists must dissemble and clean each cup using a process explained on the Spectrum website (spectrumcreativearts.org/art-gallery/how-to-clean-your-k-cups).

Spectrum is challenging amateur and professional artists of all ages and abilities to create masterpieces that utilize k-cups in a creative way. Entries are due by June 5 atspectrumcreativearts.org/callfor-artwork-2015-eco-art-challenge (there is a $5 fee per entry), and the exhibition opens Friday, June 19 with a free, public reception from 5-6:30 p.m. at Spectrum Creative Arts (3300 Monroe Avenue). Three cash prizes will be awarded by public votes collected at the exhibition from June1928; winners will be announced on June 29.

Spectrum Creative Arts LLC provides premium quality creative arts services in the areas of music therapy, music instruction, art therapy, and art instruction for children and adults in Rochester, NY and surrounding areas. Please visit spectrumcreativearts.org or call 585-383-1999 for more information.

THIRD ANNUAL BEYOND THE BUMP DESIGNED TO EMPOWER NEW AND EXPECTANT MOMS CENTER A fun and educational day out for new and expectant moms will take place on Saturday, June 6 from 10:00 am – 2:00 pm that’s been designed to prepare them for all aspects of having a baby.

The third annual Beyond the Bump, a boutique-style event, will bring together more than 70 local organizations that cater to pregnant women, new mothers and their babies at DoubleTree Rochester, 1111 Jefferson Road.

Beyond the Bump, the only event of its kind in the area, was co-founded by Rochester resident Monica Infante, who had her first baby in 2012. That year, she created a group for new, first-time moms as a way to connect with women who were going through similar experiences at the same time.

Seminars • Preparing for Your Birth, Rochester Area Birth Network (RABN) • The Importance of 39 Weeks, March of Dimes • The Role of a Doula, Beautiful Birth Choices • The Midwife Model of Care, The Midwifery Group at UR Medicine • Heading Home: Adjusting to Life with a Newborn, Genesis Pediatrics • Wellness for the New Mom, Parenting Village • Breastfeeding Basics, Irondequoit Pediatrics • Sleep Solutions, UR Medicine Primary Care, Canalside Family Medicine and Birthful • Environmental Health: Big Issues Facing Our Little Ones, Child Care Council, Inc. • Ailments in the First Year, Highland Family Medicine • Baby’s First Foods, Tribe Wellness • Building Healthy Brains: A Foundation for Success in Life, Child Care Council, Inc. Demonstrations • Babywearing, Derleth Family & Sports Chiropractic • Comforting Labor Positions, Beautiful Birth Choices • Montessori from the Start, Montessori School of Rochester • Organizing Your Diaper Bag, Robin Harisis & Co. • Essential Oils, Young Living Essential Oils • Reading to Your Baby, Monroe County Library System • Prenatal & Pediatric Chiropractic Care, Dr. Yasellyn Diaz-Vega & Dr. Edwin Vega Jr. Chiropractors Tickets are $25 per person (discounts available if purchased in pairs or groups of six or more), and attendees must pre-register online at beyond-the-bump.com. All will receive a gift bag filled with products from at least 12 well-known baby manufacturers. Beyond the Bump 2015 is presented by UR Medicine, For more information on Beyond the Bump, including a complete list of exhibitors, visit beyond-thebump.com, call 585.244.2040 or email info@beyond-the-bump.com.

chatter ::PLATTER

Rustic

deconstructed

ORBS Restaurant and Bar

::PLATTER

chatter

PC

BY SOFIA TOKAR | PHOTOS BY BRANDON VICK Restaurants built around too specific a concept risk squelching their own creativity, especially if the menu is overly constrained. Just because you can put something in a crepe or taco shell, for example, doesn’t mean you should.

But ORBS Restaurant and Bar, which opened in July 2014, is no one-trick pony. Yes, the place specializes in balls—meatballs, vegetarian balls, sfingi (Sicilian pastry puffs), ball-related puns and jokes (including the delightfully ribald “ball sacks,” referencing the to-go bags).

Rest assured though: ORBS’ eponymous theme is no ball and chain. That’s because owners Bob and Sue Caranddo believe in a laissez-faire approach to management. “My philosophy,” explains Bob, “is to hire really talented people and let them do what they do best.”

Cases in point: executive chef Steven Lara and lead bartender Molly Burm. “Molly treats the bar the way I treat the kitchen,” says Lara. Both strive to use seasonal ingredients and local suppliers whenever possible. “We grind our meats in house, cure our duck prosciutto, and make many of our cheeses and breads.”

As a result, the menu and specials at ORBS rotate daily. On a recent visit, the crostini starter was accompanied by a heavenly dip comprising morel mushrooms, spring peas, watercress pesto, and a shirred egg. Outrageously delicious, I secretly lamented that this variation is not a fixture on the menu.

Lara and Burm have the Caranddos’ blessing to experiment with dishes and cocktails.

One of Lara’s recent creations, dubbed Smoke on the Water, features a sea scallop with horseradish cream, caviar, and salsa verde, served atop mesquite wood chips, dulse (a sea vegetable), nori (a type of seaweed), and fennel fronts. The whole dish is then lit on fire, releasing the coastal aromas while impressing on-lookers.

Burm, meanwhile, mixes it up behind the bar. The Gilly Jean is a fresh and frisky cocktail named after her beloved dog. It features Espolon Blanco Tequila, house cinnamon syrup, fresh lime juice, pineapple juice, and Fee’s Cardamom Bitters.

Need something to jumpstart your day (or night)? Try the Breakfast Margarita, comprising Milagro Silver Tequila, house orange-kumquat marmalade, fresh grapefruit juice, fresh lime juice, apple liqueur, and an orange slice. My favorite beverage was the Elderflower, made with Tanqueray Gin, house chamomile tea syrup, Lillet Blanc, St. Germain, fresh lime juice, fresh lemon juice, Fee’s Rose Water Mist, and soda water. It looks gorgeous and offers well-balanced flavors with pops of tartness and fizz.

Of course, when in Rome, you must have a ball. Consider ordering one of the restaurant’s most popular dishes: an Angus beef meatball served with house marinara and First Light Farm and Creamery’s Jack cheese, accompanied by Flour City Bread’s focaccia. This updated take on a classic dish breaks it down into its component parts, letting each shine.

Originally from Los Angeles, Lara’s background is in Latin cooking and also informed by his Mexican heritage. Needless to say, the Cinco de Mayo dessert sampler did not disappoint.

It showcased flan topped with toasted coconut, salted peanut brittle atop a cookie crumble, and churros with a dark chocolate and cayenne pepper dipping sauce. ¡Muy delicioso!

Bob and Sue, both Rochester natives, feel strongly about supporting the local economy and community. They originally considered a Park Avenue location, but instead converted an old office building in the South Wedge. “We love this area,” Sue shares.

“It’s fast-growing, up-and-coming, and Bob has always wanted to open a small, neighborhood restaurant.”

Retired from his career at Xerox, Bob can often be found at the restaurant, checking in at each table to ensure guests are enjoying themselves. His welcoming attitude reflects the restaurant’s bright and cheery atmosphere.

According to Bob, all credit for the décor and ambiance goes to Sue. With her background in interior design, he let her take the lead on that front. The end result is a modern look with rustic flourishes. These include a light fixture made of old wine barrel straps (built by Sue’s brother), a display of antique meat grinders (found by her nephew), and black-and-white family photos gracing the walls.

With such personal touches and contributions from the owners, staff, neighborhood, and wider community, it’s worth heading around to ORBS. 758 South Avenue, Rochester, NY 14620. 585-471-8569. www.orbsrestaurant.com

ROCHESTERWOMANMAG.COM :: JUNE 2015

9

forward :FASHION

Summer Lovin had me a blast... from the past

BY JOAN LINCOLN As temperatures are rising and so are waistlines on bikini bottoms.

A throwback from the 1950s, the high-waisted bikini, is once again rearing its ugly head in beaches and pools across the world. While fashionistas may love this retro style, it seems an overwhelming majority of men are wishing this classic never made a comeback.

From Instagram posts by the girl next door to paparazzi shots of Taylor Swift, the high-waisted bikini is popping up all over the internet. Travel-dating website MissTravel.com, polled men in the U.S. to see exactly how they felt about this vintage style. Results of the poll reveal 80 percent of more than 43,000 respondents hate the trend, with many users saying the style is akin to an adult diaper.

Fashion is fun and there is no harm in trying out new styles, but those who are looking for a bit of summer lovin’ might want to avoid this trend. Believe it or not one-piece bathing suits can be quite stimulating to the imagination.

Searching for a new “bathing” suit is different than a “swim” suit.

Challenging for many, it ranks up there with buying jeans and bras. Just because it’s a “trend” doesn’t mean it suits you and your body shape. As long as the fashion designers don’t reintroduce plastic flower embellished bathing caps with a chin snap strap I’m ok with high-waisted bathing suits. I also believe that women of a certain age, no matter how much yoga, how much plastic surgery or how amazing your body looks, bathing poolside with your family is one thing, wearing a bikini in a social environment might just be a bit inappropriate.

We can’t chat about swimwear or bathing suits without the topic of tanning and sun-protection. The good news is that fewer and fewer people are using tanning beds. With the discovery of improved self-tanners and spray tanning options, more and more of us who are sun deprived are utilizing these new and improved products for the sun-kissed glow. Instead of the damaging effects of ultraviolet rays from damaging tanning bed bulbs we are achieving that flawless, less “Orange” hue of beautiful bronze to our newly exposed winter covered skin!

Growing up in the Finger Lakes along the waters edge of the most beautiful lakes and waterways, also enjoying family vacations always ocean-side or poolside, my family has always been sun-worshipers.

I can remember my sister and I using baby oil with iodine added for that extra “boost” to attract the sun, as we lay atop the silver reflective blanket ...wait for it...all the while on our rooftop. “Burn Baby Burn” was our motto! Can you imagine? The damaging effects of this reckless behavior have not gone unnoticed and without damaging results by the way. I now have adopted a more responsible tanning method. Pale is the new vogue!

Tan responsibly and wear a bathing suit that compliments who you are and what your body style is. Leave a little to the imagination and slathered on your SPF, your hat and your glasses. Bring on summer! ... Live life with Panache!

Joan Lincoln owns Panache Vintage and Finer Consignment in Brighton Commons. Her Fashion Forward segment can also be heard every Thursday morning during Wake Up With Tony on WARM 101.3 exploring all of the latest fashion trends and styles.www. panacheconsignboutique.com

woman ::LEADING

Making Skin as Healthy as

Possible “My dad always told me that if what I do is honest and true, then the universe will reward me.�

woman

::LEADING

BY LAURA DICAPRIO | PHOTO BY TODD ELLIOTT Liz Arthur has a passion for helping people achieve their personal best and has dedicated her life to the help and care of others. The board certified dermatologist and sole owner of Helendale Dermatology and Medical Spa in Rochester works tirelessly to tend to her patients while simultaneously raising her family. But her compassion for others extends beyond her inner circle of friends and family. Arthur contributes her time and makes donations each year to the National Center for Missing and Exploited Children New York, giving them support and helping raise awareness of their services.

SF

technicalities are the hardest part” she states, “But the most rewarding part are the patients…seeing a happy patient at the end of the day.”

NATIONAL CENTER FOR MISSING AND EXPLOITED CHILDREN A few years ago Arthur’s office manager invited her to a gala for the National Center for Missing and Exploited Children (NCMEC). Having limited prior knowledge about the group, she attended the event with her husband and was forever influenced by a presentation given that night by a young woman named Alicia.

Alicia addressed the crowd of around 300 people and shared the story of

HELENDALE DERMATOLOGY AND MEDICAL SPA her abduction and survival. “Her bravery to get up there to tell her story A Rochester native, Arthur left town for a few years to pursue her college and medical degrees; a B.S. in Biology from Villanova University and a M.D. from Hahnemann University School of Medicine. After medical school Arthur started her residency in internal medicine but soon discovered she had a passion for dermatology. “I just thought dermatology was really cool,” she explains, “Even while working in the Intensive Care Unit I found myself studying patients’ skin.”

Arthur opened Helendale Dermatology and Medical Spa in 2004 with the strong support from her parents. She shares, “My dad always told me that if what I do is honest and true, then the universe will reward me.” Taking those words to heart, Arthur modeled her practice around her patients, making their needs and comfort her top priority.

Arthur views her practice as an extension of her own home and has even decorated it as such. “When we first opened, it was a busy time, we were working 24/7,” she says, “We jokingly said that we never went home, so we made it into a home.” Antiques decorate every hallway and even serve as the main seating in the waiting room. The staff’s family photos hang in ornate frames on the walls and she has re-purposed several pieces, such as an old bedroom armoire that has been given a new life holding surgical gowns. Her mother even helped sew chair covers for the conference room.

All these small details help contribute to the warm, welcoming atmosphere.

The mission of Helendale Dermatology and Medical Spa is to take care of patients and their skin by going beyond the skin disease or related problems.

Arthur and her staff focus on patients feeling better about themselves and improving their self-image. “We address the overall health of the skin, our goal is to make it as healthy as possible” she states.

Arthur’s practice is composed of three main service lines; Helendale Dermatology, Helendale Medical Spa, and The Hair Center at Helendale.

The dermatology practice focuses on treating traditional skin health concerns such as acne, skin cancers, and eczema, along with cosmetic dermatology services like botox and sclerotherapy. The Helendale Medical Spa offers services such as electrolysis, laser skin rejuvenation treatments, and laser hair removal. The newest office to the group is the Hair Center at Helendale. It was opened in 2013 and focuses on hair restoration procedures.

The practice has experienced steady growth since its opening. Their location at 500 Helendale Road has expanded from 5,000 square feet to 9,000 square feet, and the staff has grown from 8 to 29 employees in 11 years.

The Helendale staff is a close-knit team and Arthur has worked with many of the staff members for most of her career. Team members hang out with each other, look out for each other, and even babysit each others kids. “Once you’re in the family, you can’t really leave,” she jokes, “even staff members who have left still come back, bring their kids, it really is a family setting.”

In today’s world of modern medicine with e-records and increased paperwork, sometimes her job can be frustrating. “It used to be that the most difficult part of this job was diagnosing and treating, but today the paperwork and

was so compelling,” Arthur notes, “Keeping our kids safe should be our top priority.” Arthur was so moved by the survivor’s story that she immediately raised her hand to make a donation and volunteered to be on the board of directors that same year.

NCMEC “is the leading nonprofit organization in the U.S. working with law enforcement, families, and the professionals who serve them on issues related to missing and sexually exploited children.” The group offers tools and resources to help recover missing children and help prevent child sexual exploitation. “What they do is phenomenal” Arthur states.

Along with providing assistance to families and law enforcement agencies with missing child and child sexual exploitation cases, NCMEC provides numerous child safety and prevention resources for families and professionals. Their NetSmartz® Workshop teaches children between the ages of 5-17 about online safely and digital citizenship. The KidSmartz program educates families about preventing abduction and teaches safe behaviors to children in grades K-5. Their Take 25® campaign teaches families that speaking to children for just 25 minutes about safety and abduction prevention can help prevent future tragedies.

This year’s gala will take place Saturday, November 14, 2015 at the Rochester Riverside Convention Center. The event, called Dish It Out, invites Rochester’s finest chefs and local celebrities to partake in “a unique gourmet celebrity chef competition.” Attendees are invited to enjoy a fun evening filled with incredible food, delicious cocktails, and live and silent auctions, with all the proceeds going to benefit NCMEC. Each year Arthur shares her enthusiasm for the event by extending invitations to her friends, family, and colleagues.

As work and family life have demanded more of Arthur’s time, she’s had to step down from her previous role on the board of directors and now acts as a Lifetime Honorary Member. Although she’s not as involved with NCMEC as she has been in past years, spreading the word about the organization and attending their yearly fund raising event still remains a priority for her.

FUTURE PLANS

Arthur is very content with the balance she has achieved with her family, work, and personal life. She considers herself blessed and fortunate to have two children with a supportive husband, a business that helps people find their inner and outer beauty, and an ability to help missing and exploited children through her involvement in NCMEC. “I’m really lucky,” she says thoughtfully.

For more information about Helendale Dermatology and Medical Spa, including how to make an appointment with Dr. Arthur, visit HelendaleDermatology. com or call 585-266-5420.

For more information about the National Center for Missing and Exploited Children and the 2015 Dish It Out gala, visit MissingKids.com and NCMECNYAuction.org.

ROCHESTERWOMANMAG.COM :: JUNE 2015

13

feature ::SPECIAL

shawn dunwoody Ending TheAIDS Community the Epidemic: is His Canvas Dr. Bill Valenti dr V

“Don’t worry about the how, just do it.”

– Shawn Dunwoody

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JUNE 2015 :: ROCHESTERWOMANMAG.COM

feature

:SPECIAL,

BY ALYSSA JACKSON | PHOTO BY TODD ELLIOTT Approximately 250,000 people in the United States do not know that they are HIV positive, according to Dr. William Valenti, co-founder of Trillium Health. Trillium Health was formed in 2010 by merging the AIDS Community Health Center and AIDS Rochester. The center provides information, testing, support and medical care for those who may have HIV or AIDS. Valenti holds many titles: Senior Vice President of Organizational, cofounder, Clinical Associate Professor of Clinical Medicine at the University of Rochester, fellow of the Infectious Diseases Society of America, and more. His love has always been for the nitty gritty work, especially working with patients, and thus his favorite title is Physician.

He has been working with HIV and AIDS since the early 1980s. Valenti explained that his passion for this work came about when his mother entered him and his sister in a clinical trial for the polio vaccine when they were young. His mother and his uncle instilled a sense of urgency in him when it came to helping others, something he carried with him as he saw the start of the AIDS epidemic and began watching many loved ones pass due to the disease.

“The younger people haven’t lived through an era where people died, and they take chances with sex and drugs,” Valenti said. “Some of the people still think it’s a homosexual disease. Education and those kinds of things are needed badly.”

This is why Valenti recently worked with others to launch the End the Epidemic by 2020 campaign, or EtE 2020. This campaign, which began meeting in October of 2014, has a goal to bring down the new number of cases of HIV in New York below 750 by the year 2020.

“The idea of ending the HIV epidemic is something I never would have imagined we would be talking about, especially 30 years ago when this all first started,” Valenti said. He went on to explain that the program focuses on the idea that if you find people who are HIV positive and keep them in treatment, they will not only live longer, but the disease will be brought down to undetectable levels so that they will not transfer it to others.

This goal seems achievable, especially when one considers that only 3500 new cases were seen in 2013. “We’re really, what I call it is cranking it up a notch and taking a more aggressive stance here,” Valenti explained.

EtE 2020 has three primary parts. First is to ensure that high risk communities are being tested for HIV, and that those who are positive are referred to proper medical care. The second goal is to keep those who have received positive test results in the proper care and to lower virus levels to an undetectable amount, making it far harder to transfer to others. This may be harder than it sounds.

SFF SF

A key component to the EtE 2020 initiative is education and awareness.

Valenti stated that even if a community member is unable to make a donation to the cause, one way to assist is by educating themselves about the disease.

“I think the awareness and education thing and helping destigmatize people with HIV are all very important things that the average citizen can do without a great deal of effort,” Valenti said. “Just by becoming informed people can be ambassadors. As an absolute minimum, just be better informed about what’s going on and the importance of what could be a major public health achievement in New York State.”

The first question on many taxpayer’s minds might be “Who is going to pay for all of this?” Luckily, New York State has been very supportive of the initiative, according to Valenti. The 2015-16 New York State budget has already allotted for $10 million for programs that will aid in getting EtE 2020 off the ground.

The program relies heavily on fundraising and donations though. Valenti explained that an estimated $200 million is needed to see this initiative through. There are opportunities to donate on the Trillium Health website. In addition, several fundraisers will be held to obtain the necessary funds.

This initiative, although practical, may seem a bit daunting. After all, Valenti and other experts in the medical field have been working with HIV and AIDS for over 30 years. Valenti explained that New York State has a promising future when it comes to ending the epidemic, and that this state is leading the globe in this initiative.

“New York State is leading the way,” he said. “There are states and even countries that are looking to us to see how it (EtE 2020) will occur.”

Even before the launch of the EtE 2020 initiative in April of this year, Trillium Health had the largest PReP program in the state with over 130 people. With this information, the policies that have been in place for HIV and AIDS patients and the substantial funding that has been set aside for the program, it appears as though New York State may be taking big steps toward medical history.

Valenti has put in over 30 years of research and work into this great medical leap, and he hopes to see it through.

“I’ve always said that if I haven’t done it by now it’s not going to get done, but I still have five years left in me to finish the job,” he said. “I would like to see it through and see where it goes.”

Rochester is just the place to finish what he’s started. As a Rochester native, Valenti was positive that the Rochester community members would help him see this through.

“It’s not easy, there are many barriers to getting into care beyond the expenses and the shock of a life changing event, such as getting over a stigma, mental health and behavioral health problems,” explained Valenti.

“It’s a very comprehensive strategy to get them into care and staying there.

Sometimes that’s the hard part.”

“My favorite thing about Rochester is I heart the people,” he said. “Over the past 30 years as a part of this effort I have met some amazing people who are well informed, interested and passionate in what we are doing.

I can tell you there are some pretty amazing, accepting, well informed people who have made this much less of a burden than it could have been.”

Finally, there is a third part to the EtE 2020 initiative that is called PReP, which is a pre-exposure HIV prevention plan. The idea is to target high risk communities and have them take a pill once a day. This pill is 95 percent effective in preventing HIV for those who take it.

For more information on HIV, AIDS and the EtE 2020 initiative, please visit Trillium Health’s website.

Care Focused On You

Trillium Health professionals are dedicated to your well-being. Discover an open-minded, friendly, compassionate approach to health care and supportive services, all under one roof.

• Primary medical care • On-site pharmacy & lab services • LGBTQ affirming care • HIV/AIDS prevention & specialty care • Behavioral wellness • Downtown with ample free parking

Your neighborhood health center 259 Monroe Avenue at Monroe Square between Union and Alexander

www.trilliumhealth.org | (585) 545-7200

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Obstetrics and Gynecology

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JUNE 2015 :: ROCHESTERWOMANMAG.COM

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story ::COVER

Andrea DeMeo: Leading an Innovative Model of Health Care

BY MARGARET MADIGAN I PHOTOS BY TODD ELLIOTT

Trillium Health located at 259 Monroe Avenue in Rochester was formed in 2010 as a merger between AIDS Community Health Center and AIDS Rochester. AIDS Rochester was established 26 years ago as part of the New York State Health Department’s network of Community Service Programs (CSPs). The organization started with one staff person and a one room office. By 2009, the agency had 50 staff members dedicated to providing a continuum of prevention and social services for people living with HIV and their loved ones.

AIDS Community Health Center, formerly known as Community Health Network, was founded in 1989, by two infectious disease physicians, Dr. Steven Scheibel and Dr. William Valenti, as a community medical and diagnostic clinic for those who were infected with HIV/AIDS. When the doors opened in 1989, 76 patients came to receive care. By 2009, the agency’s 60 staff members were serving more than 600 people.

Trillium Health has expanded into an entire comprehensive health care facility, serving clients from all walks of life with various health care services from primary care to Transgender hormone therapy, and no longer just known as an AIDS clinic.

Andrea DeMeo became Chief Executive Officer of Trillium Health on January 1st of this year. DeMeo came to Trillium after 15 years as Executive Director and Chief Operating Officer of

the Center for Community Health at the University of Rochester Medical Center. Prior to her position at URMC, DeMeo was employed by Visiting Nurse Service of Rochester & Monroe County, Inc., where she began as Agency Administrator and Director of Quality Management, advancing to Vice President of Service Delivery Operations and then to Chief Operating Officer.

DeMeo is also an accomplished fundraiser, directing the University of Rochester’s annual United Way campaigns since 2006 and raising more than $1 million annually for community programs. She currently serves on the Board of Directors of the United Way of New York State and the Greater Rochester Chapter of the American Red Cross Board of Directors.

DeMeo was born and raised in Rochester, and graduated from Pittsford Mendon High School. She went on to earn a BA in Business Administration from Skidmore College in Saratoga Springs, NY. She later joined the very first Executive MBA class to graduate from Rochester Institute of Technology.

“Trillium has been serving our community for over 30 years, the organization was founded on three very important values that I hold near and dear, and those are courage, hope, and innovation”, DeMeo says of the reason she was attracted to coming to work for the organization. When she was employed by the medical center she worked with Dr. David Satcher, former Surgeon General of the United States under President Bill Clinton and for a short time under President George W. Bush. “He served as a consultant and really taught me the importance of communities focusing on health disparities. That really resonated with me”, she states. She put that belief to work by participating in an anti-poverty initiative at School 17. It furthered her desire to help under-served communities as she listened to elementary school children who had nothing, speak of their hopes and dreams to become teachers and doctors. That experience fueled her desire to work with the same vulnerable population that Trillium Health serves.

Trillium Health is not just an AIDS clinic as many have believed over the years. DeMeo is proud of Trillium being at the forefront of innovative model of care, “It’s really what the health care systems are striving for in the form of integrated care.

::COVER

“Trillium has been serving our community for over 30 years, the organization was founded on three very important values that I hold near and dear, and those are courage, hope, and innovation�.

story

CS

story ::COVER

We have primary care, wellness services, pharmacy, lab services, harm reduction.” Trillium offers health care services for all income levels, insured, and uninsured. They do not offer services only for clients with AIDS or whom are HIV positive.

All are welcome, and services are offered on a sliding scale for the uninsured.

However, Trillium still does focus on treating and preventing cases of AIDS, HIV and Hepatitis C as well. “We spend a lot of time on the streets of Central Ave. every day, and this may not be well-known in the community, with syringe exchange to minimize the transmission and risk of HIV. And we’re at the forefront of prevention, we are doing work with Governor Cuomo’s initiative to end the epidemic. In Bill Valenti’s words, we were here when it started and we’re here to see it end”, says DeMeo. She of course is speaking of Dr. Bill Valenti, the infectious diseases physician who founded AIDS Community Health Center in 1989, one of the two organizations that merged to become Trillium.

Trillium serves Monroe County with its medical clinic on Monroe Ave. and also has outreach and education services in Geneva and Bath. The Geneva and Bath facilities are education and outreach only, no medical services offered.

Since Trillium does offer services for free or at reduce rates, the organization still partly relies on the community to help raise funds to keep these much needed services available. One of the fundraising efforts is their annual White Party. This year the event is sponsored by 98 PXY and will take place on June 13th from 7pm until midnight at the historic Century Club of Rochester at 566 East Ave. There will be food, drink, music, and silent auction items. Required dress of course is, all white. Tickets are $100 and can be purchased at http://www. trilliumhealth.org/www.trilliumhealth.org.

DRESS IN WHITE AND PARTY ALL NIGHT A group of community volunteers joined forces in the summer of 2011 to help create a unique, exclusive event to raise funds for a local not-for-profit, Trillium Health. The committee is together again with some new additions to create an exciting 2015 event!

What is a White Party?

The White Party represents events held annually across the globe by groups of altruistic and compassionate people drawn together in an effort to raise awareness and funds for a variety of causes.

The event has become one of the premier fundraisers for HIV/ AIDS research and has gained much traction over the years with a wide reaching impact bringing in millions of dollars annually, as well as educating the masses on the ever-changing landscape of this pandemic.

The White Party concept has deep roots across the United States as well as on international soil. Its name comes from the requirement that party-goers dress in all white. The color white was chosen because it symbolizes purity and makes people look just simply beautiful.

The White Party 2015

This year’s event will be held on Saturday, June 13th at the historic Century Club of Rochester with a variety of live entertainment upstairs and downstairs and plenty of food and drink, all included in the ticket price. There will also be a number of Silent Auction items to bid on, donated by local businesses.

Special Guest Artist - SVET

SVET an Electro Hip Hop Violinist as seen on Americas Got Talent is one of the most profound and unique acts of today. He

will be playing and mingling with the guests all evening. He is globally recognized for his incredible talent to recreate music and songs of today with the violin. While finishing a 60 city international tour, SVET has shared stages with iconic stars such as Kanya West, Jamie Fox, Phillip Phillips, Ceelo Green and The Black Keys!

• Medical care and supportive services for those affected by HIV/AIDS • Community outreach, harm reduction and prevention education

Tickets are $100.

Your ticket includes: Valet parking • Open Bar • Patron and Three Olives Tasting • Heavy hors d’oeuvres from Rochester’s finest restaurants • Variety of entertainment including a silent auction, SVET, DJ A Live, Krypton 88, and more.

All proceeds from the event fund:

• Advanced HIV/AIDS treatment and prevention protocols ROCHESTERWOMANMAG.COM :: JUNE 2015

37

It’s possible

to live better with chronic disease Lifespan’s summer, Living Healthy classes are forming now!

Living Healthy (with any chronic disease) Westside YMCA 920 Elmgrove Rd Wednesdays, Aug. 5 – Sept. 9 12:30 – 3 pm

Living Healthy is 6-week workshop developed and tested by Stanford University for people with heart disease or lung disease, arthritis or diabetes.

Topics include: • Techniques to deal with problems such as frustration, fatigue, pain and isolation.

• Appropriate exercise for maintaining and improving strength, flexibility, and endurance • Appropriate use of medications • Communicating effectively with family, friends, and health professionals • Nutrition

Living Healthy (with any chronic disease) Eastside YMCA 1835 Fairport Nine Mile Line Rd Tuesdays, July 7 – Aug. 11 12:30 – 3 pm

“Changing our diets has resulted in my husband’s glucose level decreasing, and we both lost weight. The amount of carbohydrates in goods was an eye-opener for us!”

— Marilyn, class participant

www.lifespanrochester.org

Living Healthy with Diabetes Maplewood YMCA/Lily Café 25 Driving Park Avenue Thursdays, Aug. 6 – Sept. 10 Noon – 2:30 pm

Registration is required.

Go to www.lifespanrochester.org, classes and events tab, or call Katherine at 585-287-6439.

When Cerri Banks began her studies at MCC’s Damon City Campus, she had no idea her journey would include so many roles: college professor,

Became Dean of Mount Holyoke College.

Where will you go?

Cerri A. Banks, Ph.D. ’97

author, academic administrator, and inspiration for young people throughout our community. With over 90 transfer, online, and career programs, award-winning professors, and flexible scheduling, find out how MCC can inspire you to begin your own amazing journey.

Now accepting applications for fall semester. Call us at 585.292.2200.

Or visit www.monroecc.edu today.

::SNAP OUT OF

it!

it!

:SNAP OUT OF,

Ladie’s H E A L T H Take The Time to Take Care of Your

BY MARGARET MADIGAN

It’s a well-known fact that women are usually quick to take care of others before themselves. Often times in a house where there is a mother and children and possibly various other family members (father, grandparents, house guests), the mother or matriarch of the house will make sure everyone else’s health is taken care of but rarely takes care of herself, and if she does at all it’s last.

Some women just enjoy being martyrs… come on, be honest, you know a few. But most just honestly have the natural nurturing demeanor where others come first. So ladies… let’s stop that. Well, I don’t mean stop being nurturing, I mean let’s not neglect our own health. And stop being martyrs too, that’s annoying.

I’m not just talking about physical health either, mental health too.

But let’s take a look at physical health first. If you have an ache or a pain, please see the doctor. Don’t do the typical, “Oh it will just go away tomorrow”. If in fact you wake up the next day and the ache or pain is still there, go see the doctor. It could be the difference between finding something serious in the early stages or finding something serious when it’s too late. No mother is any good to her children if she is deceased. No really, I’m serious.

But let’s not wait for aches and pains to come up, let’s go for annual physicals as well. That includes both a regular physical by your primary care doctor and an exam by your OB/GYN. No they are not the most pleasant of experiences but I could think of worse things. Seriously, like you know, giving birth. That was far more painful and time consuming than a pelvic exam. And running a marathon… that’s far more painful and time consuming as well.

Getting hit by a bus, that would suck too. I’d take the pelvic exam all day long over a marathon or bus. Well, ok maybe not all day long, that’s a little excessive.

Going to the doctor is not the only way to ensure health, it starts at home. Make sure to get plenty of rest, that means go to bed and sleep rather than staying up until 12am to polish the silverware or mop the floor. That stuff will keep until the next day. Unless the Queen of England is coming to visit, nobody cares what chores have been done.

Also eat healthy and exercise. Eating healthy does not mean eating a cupcake you grabbed off the counter for dinner while you drive a kid to hockey practice. Yes, yes I know I’ve dined on such delicacies myself. Sometimes you have to do what you have to do but if you try to eat something better when you get home later, that’s helpful.

And by better I mean some fruits and vegetables, not cereal.

Try to remember the “Strive for Five” principle, try to get at least five servings of fruits and vegetables a day. Hey, one serving is an accomplishment for a lot of us. One is better than none.

Exercise. Believe it or not, there is exercise that involves more than

carrying baskets of laundry up and down two flights of stairs or carrying children around. Yes, that can be quite tiring and strenuous but it’s helpful to get at least 20 minutes of continuous exercise like walking, aerobics, or riding to give your heart and muscles a good workout. Not to mention, going out for a walk or run is great to spend time alone and clear your mind. Or going to the gym helps you to clear your head… or find a hot date if you’re single.

Which brings me to… mental health. Mental health is just as important as physical health. We women need to make it a priority to take care of our mental health. Think of it this way, it could save your children or spouse’s life. A woman gets stressed out and just stuffs it down and down and down until the pressure builds and her head explodes and the blast takes out the entire neighborhood.

Nobody wants that. In all seriousness, taking care of your mental health can prevent poor physical health and strains in relationships with family and friends.

Not only is general mental health essential but taking care of your soul is a wise idea too. No, it’s not the same as mental health. I mean, it’s close, it’s internal but it’s… different. Your soul is your inner peace, your hopes and dreams, your love of others and life, your motivation, your inspiration, your core. I know you didn’t think I was one of those flaky spiritual types, did ya’? Well, this month I turn 50, yea you heard me. And it’s taken me 50 years to learn that taking care of your soul is essential to one’s well-being. It’s important to have hopes and dreams and peace within. I can’t explain it but write down your hopes and dreams and see how you feel then try a meditation exercise. Seriously it’s like a power wash of your brain, you can focus better.

So there you have it ladies, take it from me, I’ve been to hell and back and over the river and through the woods. I used to think I could power my way through anything but even the strongest of women can’t do it by sheer willpower alone. Five years ago my world was falling apart, no job, about to lose my home and I ended up in the hospital thinking I was having a heart attack. I couldn’t eat or sleep or create a moment’s peace. Luckily it was only an anxiety attack but it made me realize I had to stop panicking, literally. Taking five minutes to eat and then go in my room by myself and shut the door for 15 minutes pretty much saved my life. Running around like Chicken Little trying to save my kids and the world nearly gave me a heart attack. I think the anxiety attack was actually a warning shot fired by God. You don’t want to leave your kids motherless, do you? You don’t want to leave your mate alone and sad, do you? Most important of all, you need to be healthy for you. Life is a wonderful, beautiful journey… don’t miss it.

Margaret “Madge” Madigan in the Associate Editor of Rochester Woman Magazine, and author of the best selling book, “When Life Gives You Lemons…At Least You Won’t Get Scurvy!”

SI SF SIF

cause ::FOR A GOOD

Tradition

Begins With Those Dedicated To The Cause

BY REBECCA JAFFARIAN

Every day over 850 sworn and non-sworn members of the Rochester Police Department (RPD) put their lives on the line protecting the 230,000 residents of this city. They do it out of a sense of honor and duty and because they are sworn to “protect and to serve”.

Sometimes that call to duty results in an officer losing their life in the line of duty. The Badge of Honor Association (BOHA) was created to honor those officers.

On an early Thursday morning last month under a bright May skyline a large crowd of law enforcement officers, Partiot Guard Riders and local dignitaries gathered at the intersection of Hudson Avenue and Ernst Street. They were there to honor the memory of Rochester Police Officer Daryl Pierson with the dedication of a sign. The location where the sign is installed is the same spot where Officer Pierson lost his life when he was shot in the line of duty last September.

The simple blue and white sign which includes an image of Officer Pierson’s RPD Patch, his name and the date he was killed September 3, 2014, will serve as a permanent thank you and a reminder to the community.

The sign dedication ceremony was organized by BOHA. BOHA was formed in 2007 by Rochester Police Sgt. Justin Collins to honor fallen officers and provide support for their families. The group has memorialized over 100 officers throughout the state with similar signs. BOHA is a nonprofit operated by active and retired police officers and civilians from agencies across Western & Central New York. The organization also has members and support in 23 counties throughout New York State.

As a third generation Police Officer, I grew up around the camaraderie that is the law enforcement community. Camaraderie that is so crucial due to the dangerous and difficult nature that is often part of being a police officer,” said Justin Collins, President Badge of Honor Association. “ When I moved from Buffalo to begin working with the Rochester Police Department I was disappointed in what seemed like a lack of camaraderie. I am not sure it was RPD specifically or just general loss of family that has occurred in the law enforcement community due to the changing of the times. With BOHA, I wanted to restore that sense of community I had growing up and rebuild the feeling of family that I felt and share that with law enforcement agencies across the region.”

42

JUNE 2015 :: ROCHESTERWOMANMAG.COM

SACRAFICE-HONOR-DUTY

RPD Officer Steven J. Kovacic also serves as BOHA Executive Director; prior to joining the department he spent 12 years in the military. As a second generation police officer, he had a calling to civic duty to serve and protect the community.

“I am committed and I believe in the cause. The officers who give their life for doing their job need to be remembered and not forgotten. I feel it’s also a sense of closure for the families as well to see that their family member is not forgotten,” said Kovacic.

When asked what the most important role that BOHA serves in our community?

“To remind the community of these fallen heroes and that they were not only police but husbands, wives, mothers, fathers, sons, and daughters.” Kovacic replied.

From the beginning, BOHA believed that in an obligation to give back to the community by helping other local charities, in keeping with this belief BOHA selects a secondary charity to share the proceeds from various events.

BOHA functions with the help of 40 volunteers locally and about 20 others from agencies across the state, with financial contributions and with an occasional fundraiser. BOHA’s signature event is the Policeman’s Ball, where special recognition is given to officers who were injured or killed in the line of duty that respective year. The 2015 ball, held this past February at the Rochester Riverside Convention Centr, was the most successful with over 1,000 attendees.

In five years, President Justin Collins envisions BOHA having strong regional chapters in the Buffalo and Syracuse Metropolitan areas.

At the end of each year, money raised by the nonprofit is divided among the number of officers who were killed in the line of duty, and checks are sent to their families. To date more than $100,000 has been given to to the families of eight fallen officers, and about $34,000 to local charities for children.

BOHA is always looking to add to the growing team of dedicated volunteers. Whether you are active or retired law enforcement, from the first responder community or just active community supporter of law enforcement, your services are welcome. For more information please follow us on Facebook @bhoa.org our visit our website at www. badgeofhonorassociation.com

::SHIFT+CONTROL ::POSITIVE MIND, POSITIVE

life

life

::POSITIVE MIND, POSITIVE

PM

Smash through the Terror Barrier and Achieve Your

Life-Changing Dreams

BY SRADDHA PRATIVADI, MD

Last August I was at a crossroads in my life. I had spent months in serious reflection, coming up with a vision for the larger purpose of my life and creating a detailed vision of how I wanted my life to look in a one to two year time period. In that time, I spent a week with my wonderful mentor Bob Proctor of the movie The Secret fame. Standing in front of a room of 50 people who had assembled from all over the globe to come a explore their “big ideas”, Bob urged us to set aside our fears and compulsive desire to know the how and just take the leap, we will grow wings on the way.

Being the consummate planner, I stood up and asked him, “Bob, I understand that one must jump and the wings will appear, but how do we know when to jump?” He looked at me and simply said, echoing the words of the late and great Joseph Campbell, “The treasure you seek is in the cave you fear.”

Okay, I thought. I was hoping for an actual time or perhaps conditions under which one can consider a big and possible risky and illogical jump in one’s career or business or life path. But now, I was given the gift of a much deeper thought and realization of how much I was hiding behind my fears of taking the next big step in my life, of stepping into the unknown and really stepping into the realm of my own uncertainty about my abilities to manifest and progress along my highest path in life. Indeed it is not who we think we are but who we think we are not or cannot be that holds us back. In my transformational business, I see people all the time seeing a vision of the greatness and life they want to achieve, but when it comes to the actual time to take that step and take the jump and do something different that will take them in the direction of their dreams, I see them hitting the terror barrier and bouncing back into the cycle of their known life, a cycle that will not lead to growth and expansion of talents, relationships nor money or finances. What is this terror barrier? Why must we smash through it? What is this cave that we fear and why must we enter it in order to manifest our highest gifts.

First, your main job on the planet is to figure out what your gift is and

share it with us! Unfortunately, most people have no clue what their gift is, how to discover it and certainly do not act boldly in the direction of their dreams. Sharing your gift is important as your unique perspective can influence and help others on their path as well. But why do people allow fear to pop up and why must this terror barrier be trampled.

“Fear and growth go hand in hand. When you courageously face the thing you fear, you automatically experience the growth you have been seeking. “ - Sandy Gallagher, Attorney, Entrepreneur, Visionary

Fear is a great sign that you are at the edge of your current paradigm and are at the frontier of a new paradigm. A paradigm is a way of thinking, being and experiencing things. Paradigms must change for growth to occur, for your skills to expand and for your paycheck or cash flow to grow. Well, how do these paradigms change? They change by the way that we think. Change the way you think, you change the way you act. You change the way you act and your results will be different and you will get closer to your goals and dreams. But! You must be very conscious and alert to how your think and what you are thinking. How do you figure this out? Well look at your results? If you are making $40,000 a year it’s because that is your paradigm - you don’t have a paradigm nor the thinking or actions that lead to $40,000 a month. And fear is the greatest thief of dreams. When you feel the fear to do something on your journey to your dreams, you must simply crush that fear and take action toward your goals. Action alleviates fear and doubt.

And as your actions lead to the results you desire, your belief in yourself builds. BUT the catch is that you must have belief before you take action. This is changing your paradigm. Crush your fear. Change your paradigm and explode your results. I love helping people on this path and when you crush the fear, the results you see and experience will be amazing.

It’s an amazing feeling! Smash through the terror barrier! You’ll be glad you did!

Sraddha Prativadi, MD is a transformational consultant/coach and founder of Doctor P: Power of Your Positive Potential, providing individual, group, corporate and elite training to tap into the greatest asset – the marvelous mind. Call 585-364-8018 to speak with her about helping you achieve your positive, powerful results for your business, health and personal growth.

SraddhaPrativadi.tiritstime.com.

ROCHESTERWOMANMAG.COM :: JUNE 2015

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moment ::MENOPAUSE

PROGRESS IN SAFETY OF HORMONE DELIVERY

BY JAMES WOODS, MD & ELIZABETH WARNER, MD Women depend on their reproductive hormones in many ways. During the reproductive years, estradiol, the most powerful of the estrogen family, is produced largely by the ovaries. While it is important for menstrual cycles and pregnancy, we now know that estradiol plays a key role in keeping your body in an uninflamed state. Estradiol accomplishes this by depressing the ability of your fat cells and immune cells to produce a number of inflammatory proteins that are linked to many of the menopausal symptoms women describe. Even in the several years leading up to that one year without a menstrual period (a window of time called the Menopause Transition), fluctuations in ovarian production of estradiol cause the release of these inflammatory proteins. These fluctuations explain why mood swings, hot flashes, skin changes, and loss of libido may be encountered, even as the menstrual periods still are occurring.

If reductions in estradiol lead to many of these menopausal symptoms, should reintroducing estradiol into the body early in menopause combat these changes? Progress in safety of hormone delivery has helped here.

In the 1992 Women’s Health Initiative (WHI), designed to study if hormone replacement in menopause could prevent cardiovascular disease, the average age of the participant was 62 years. Moreover, Premarin® (a mixture of estrogens extracted from the urine of pregnant mares), combined with the synthetic progesterone, medroxyprogesterone, was administered as Prempro®. We now know that it was the wrong age group to study this question. Moreover, oral estrogen, with its first pass through the liver after intestinal absorption, increases the risk of blood clots and stroke. And the synthetic progesterone used may well have contributed to the increase in breast cancer observed in the Prempro® group since women receiving only Premarin® in that study actually showed a reduction in incidence and deaths from breast cancer.

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JUNE 2015 :: ROCHESTERWOMANMAG.COM

Most hormones currently provided by compounded pharmacies and pharmaceutical companies are called bioidentical hormones. They are identical in structure and function to your own hormones but are derived from plants. When administered as a patch applied to the lower abdomen once or twice a week, depending on the brand, estradiol is introduced at a low, steady rate through the skin directly into the bloodstream exactly as the ovaries provided estradiol to your body during the reproductive years.

There is no first-pass phenomenon as is seen with oral hormones. For women who still have a uterus, progesterone is needed in order to prevent uterine cancer caused by estrogen stimulation.

Today, the benefits of transdermal estradiol during menopause far exceed the risks identified during the Premarin® era. Moreover, initiating hormone replacement earlier in menopause actually decreases cardiovascular and bone risk while benefiting common menopausal symptoms.

Knowledge in the field of menopause medicine is rapidly improving.

Through books, the internet, and care provider contact, educated patients today can have a more sophisticated conversation about this important chapter of their lives. Together, we can make menopause not just tolerable but part of a better you.

James Woods MD is a practicing gynecologist credentialed in Menopause Medicine and a regular contributor to Rochester Woman Magazine. Elizabeth Warner, MD, is a retired gynecologist. For questions regarding menopausal issues, please call him at (585) 271-7800. These issues are discussed in our BLOG entitled www.obgyn.urmc.edu/menopause.

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::FITNESS 48

JUNE 2015 :: ROCHESTERWOMANMAG.COM

::FITNESS

BY ROBERT BOVEE Patterns of modern living have channeled the average senior into an increasingly sedentary existence. Human beings, however, were built for movement and it appears that physiologically they have not adapted well to this reduced level of activity.

Regular exercise is necessary to develop and maintain not only an optimal level of health, but also a more youthful appearance, improved posture, mental clarity and high energy. Exercise has also been found to aid in weight control and to increase muscle strength and endurance. It does this by enhancing the function of the lungs, heart and blood vessels; by increasing the flexibility of the joints; and by improving coordination and efficiency of movement.

For many seniors with sedentary lifestyles, physical activity provides an outlet for tension or mental fatigue. In fact, exercise physiologists and medical researchers are now discovering that our sense of happiness and well being is greatly influenced by the presence of certain chemicals and hormones in the bloodstream. And exercise stimulates the production of two chemicals - norepinephrine and enkephalin - that are known to lift the spirit.

NATURAL & UPLIFTING

Research shows that most seniors could ban the blues with a simple, vigorous 15 minute exercise session three times a week. Fifteen minutes of exercise will double the body’s level of this depression destroying hormone and the effect is long lasting.

Norepinephrine would seem from research to be the chemical key to happiness.

Another fascinating area of study is on endorphins and their effects on mental well-being. Since these morphine-like chemicals were identified two decades ago, they have been credited with serving as the body’s natural opiate, helping us deal with pain and producing feelings of euphoria.

Research has shown that there is more than a 145% rise in endorphins during 45 minutes of vigorous exercise. Endorphins are the key to a positive mood and an increase in pain tolerance. The better shape one is in, the higher levels of endorphins the body appears to release.

Another chemical that lifts your spirits naturally is enkephalin, a substance produced in the brain during vigorous aerobic exercise. Enkephalin is released into the system when you move from left-brain activity to right-brain activity, that is, move from ordinary consciousness into an altered state. Every process within the brain triggers - and is triggered by - chemicals. An altered state of consciousness feels good and is beneficial.

This accounts for much of the popularity of meditation, resistance training, brisk walking, running and basically any type of cardiovascular exercises. These are all activities that cause you to shift from left-brain activity to right-brain activity and which in turn release enkephalin.

EXERCISE THERAPY

Research is also abounding in how exercise can work in conjunction with classical psychotherapy. Exercise has a positive effect on depression. It’s not a panacea, but it’s a useful adjunct for treating depression. And as depression becomes as widespread as the common cold, exercise takes on an even greater therapeutic importance.

In the same way that a sedentary way of life negatively affects the physical

F

wellbeing of seniors, it also has a negative impact on mental health.

Anxiety, tension, depression and insomnia can be traced to a lowered level of activity and respond therapeutically to an increase in activity. The problems of anxiety, tension and depression can be addressed through exercise.

EXERCISE & IMAGE

Many psychological and physical problems can be traced to a negative self-image, to an individual’s dislike of his or her own person. Part of this self-defeating attitude can be sparked by inadequate exercise.

Exercise has a beneficial effect on self-image, thus creating a better attitude. This happens because exercise changes an individual’s attitude and well being from that of passive bystander to active participant. As such, each one of us can have control of our health and the quality of our life.

One of the longer term benefits from exercise is an improved figure, posture, and energy level, all having a positive effect on self-concept. Another benefit of regular exercise is that the more energy you put into it, the more energy you get out of it. Unfortunately, the reverse is also true – those who are laid up for a time quickly fatigue and experience the atrophy of muscles.

Part of the reason inactivity leads to fatigue has to do with the way we store up adrenaline. Activity uses up adrenaline. If it isn’t used, adrenaline saps energy and decreases the efficiency of the heart. Thus, the downward spirit of energy you feel at the end of the day will only be worsened if you come home and collapse in an easy chair.

Exercise will get the metabolic machinery out of the closet and you’ll be refreshed and ready to go.

That’s an incentive for those exercise sessions and workouts!

MOVEMENT IS STRONG MEDICINE

Another symptom that can be eliminated with regular exercise is tension. Most professional personal trainers feel that a single dose of exercise works better than a tranquilizer as a muscle relaxant among seniors with symptoms of anxiety and tension - without medication and undesirable side effects.

Exercise helps you deal with tension and provides a healthy release. This is the key to a good night’s sleep, a necessary component of mental wellbeing.

Chronic tension is known to be associated with numerous bodily malfunctions such as ulcers, migraine headaches, asthma, skin eruptions, high blood pressure and even heart disease. Psychological symptoms include irritability, touchiness, moodiness and depression. Exercise has been shown to relieve most of these symptoms. It does this by pulling the plug on pent-up tension.

Most researchers point to the need for a combination of weight training and aerobic activity to produce truly beneficial psychological and biochemical changes. This is also true for cardiovascular improvements.

This is why the emphasis is placed on resistance weight training, jogging, brisk walking, swimming and other forms of aerobics.

How often are we presented with a means to take control of our psychological and physical well being through something as enjoyable and rewarding as exercise? The message is clear. A well-designed physical fitness program can add years of fulfilling, vibrant health. And that knowledge alone has a potent positive effect on mental well being.

For more information, please contact Robert J. Bovee at (585) 330-0614.

ROCHESTERWOMANMAG.COM :: JUNE 2015

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women ::TIPS FOR

The Benefits of

Ashiatsu

Ashiatsu is known as barefoot massage and is performed on a padded massage table, while the therapist uses overhead bars for balance. “Ashi” means foot and “atsu” means pressure. Although the roots of ashiatsu are definitely Asian, it has been performed by Buddhist monks for centuries, the technique and application are truly western. Beginning in the East, ashiatsu’s history spans several continents and more than 3,000 years.

Many different styles of barefoot massage have originated from India, Japan, Thailand, China, and the Philippines; some are practiced on a floor mat, others require balancing props, such as ceiling bars, chairs, bamboo rods, poles, and even ropes and chains.

With links to Zen and chi, it is no surprise that many of the early forms of ashiatsu were not even considered massage. Instead, this therapy was recognized as a healing art, passed down through the generations. From the Buddhist monks, who would only massage through clothing, to India’s Chavutti Thermal, which uses oils on the body and a single rope for balance, barefoot massage is ancient history in many cultures, yet relatively new to North America.

Brought into the mainstream U.S. spa and massage industry as ashiatsu Oriental bar therapy in 1999, this Western application was derived from a myriad of classic sources. The western spin on barefoot massage is known to improve posture, relieve pain and stress, treat spinal problems, and provide an incredibly deep massage, all while still being gentle.

The ashiatsu therapist massages the whole body with their bare feet.

When using foot pressure the therapist is able to deliver long, consistent and smooth massage stokes. The therapist is able to use gravity to give a deeper massage then they would be able to using their hands. It is common to hear that ashiatsu causes less pain because of the broad surface of the foot and it helps relieve pain more than a therapist using their hands.

Ashiatsu is great for the client looking for deeper work, but ashiatsu can also be used for light work as well. A light pressure ashiatsu massage is appreciated because of the broad and consistent stroke that can go from head to toe in one move. The heel of the foot is much broader than the thumb and people who like light work will notice less pain because the pressure is dispersed over a larger area. massage is great for anybody who wants to experience a different style of massage. It has been said once you try ashiatsu it is hard going back to a regular massage. Ashiatsu does have some contraindications, though.

Some issues that are contraindicated are, but not limited to, implants, pacemakers, frailness, osteoporosis, pregnancy, varicose veins, protruding or ruptured discs, and kidney disorders. Make sure you give a thorough medical history before having ashiatsu done.

Ashiatsu massage is available locally at Healing Massage Retreat. For more information, visit their website, www.healingmassageretreat.com

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Inspire

ROCHESTER WOMEN

AMY NADELEN Owner, Tribe Wellness

BY REBECCA L. FERGUSON | PHOTO BY TIFFANY BOULA

I think it’s fair to say, at some point, we have all eagerly scoured the internet and healthy living section of any magazine we can get our hands on for the magical answers to better eating. Articles fill our feeds daily with what we should and should not be putting into our bodies.

But really, who can make sense of it all? And sometimes the information can feel overwhelming at best, especially when we are contending with the little humans in our lives. I don’t know about you but, when I read articles on toddlers asking for Kale and Brussel sprouts as a snack, I get a bad case of “mommy guilt” as I watch my own toddler bypass the veggies and go right for the goldfish.

There must be some Jedi mind trick I am missing here, right? Oh, I know…I am not firm enough or I have not found the best way bribe my family, or …… and the self-defeating list goes on.

And then we find the lovely Amy Nadelen.

Founder and owner of Tribe Wellness, Nadelen has spent the last fifteen years pursuing her passion to help people live a more healthful life. As a two-time graduate from the University of Rochester, Nadelen holds a bachelor of arts in neuropsychology as well as her masters degree in health promotion and education.

Working with MVP Health Care as a wellness strategist for twelve years, Nadelen had the opportunity to work with large scale companies to develop and evaluate wellness programs, “it was really interesting to see how many people had trouble navigating through a nutrition label.” Teaching clients how to manage their own health, Nadelen went on to say, “any food label is confusing and can be frustrating.”

However it was shortly after the birth of her son, where Nadelen found herself searching for more answers, she explained, “My son had a lot of health problems right after he was born. He had numerous respiratory infections, including croup, pneumonia and RSV (a respiratory virus that can be deadly to infants). I wanted to do something as a parent beyond what his medical team was doing for him.”

Having considered herself living a healthy lifestyle already, Nadelen found more and more research that would prove to be a catalyst in her quest to arm her family with the tools needed in building a strong, healthy immune system using Real Food.

With an alarming number of children diagnosed with celiac disease, food intolerances and allergies, along with increased rates in Autism and behavioral challenges, Nadelen continued to find supporting evidence that eliminating preservatives, glutens and GMOS could dramatically improve one’s health.

“Don’t get me wrong; making dietary changes has been a process.

There is a continuum of education and I am constantly learning,” Nadelen said.

It was only natural to infuse her passion for wellness with a long time desire to own her own business. (continued on page 56)

ROCHESTERWOMANMAG.COM :: JUNE 2015

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inspire

“In my first swim meet, I came in third. My mother didn’t speak to me all the way home.”

:RW

BETTY PERKINS-CARPENTER, PH. D. Owner, Senior Fitness

BY KRISTINE BRUNEAU | PHOTO BY TIFFANY BOULA

Dedication, tenacity and persistence have paid off for extraordinary author, entrepreneur, Korean War veteran and Olympic diving coach, Betty Perkins-Carpenter, Ph.D. Perkins is a woman of many accomplishments and 2015 signifies another milestone for the 84-year-young Perkins: It’s her 55th year in business. Perkins is best known for Perkins Swim Club where thousands of families brought their children for swimming and diving lessons between 1960 and 1996, and Fit by Five preschool, which ran from 1969 until she sold the business in 1997.

What began, as a backyard swim school in 1960 became an instant success with more than 200 students on a waiting list for lessons by the end of the school’s second summer. Perkins knew she had something special.

“When I started my business, I was the only privately owned swim club in the eastern half of the United States,” says Perkins who, at the time, was raising two small children and caring for two foster babies.

“But I had no business background and no business plan when I walked into the bank to ask for a $116,000 loan to build a facility.”

Initially, the bank didn’t warm to her idea. However, Perkins wasn’t about to take no for an answer. Ever the innovator, she proposed to raise some of the money on her own– an idea that ultimately persuaded the bank to loan her the difference.

On July 24, 1964 Perkins Swim Club in Penfield opened its doors. The gregarious Perkins had a reputation for motivating young athletes at all levels. She produced a long list of champions, including two Olympic divers, one of whom was the late Wendy Wyland.

Born Betty Lou Kalmn, she started swimming competitively at six years old. Her mother Bertha Loeser was a Canadian national champion for swimming and diving and saw potential in her daughter’s abilities.

“In my first swim meet, I came in third. My mother didn’t speak to me all the way home,” says Perkins. “She was a fabulous teacher and her students loved her, but she was also hard driving and very strict. I think my dedication and work ethics come from her.”

By 1969, Perkins had expanded her club to include Fit by Five, the first athletically oriented preschool in America where academics are taught through sports.

“Fit by Five, which means physically fit and mentally alert by five years of age, was so successful that it grew to five additional sites and franchised into six states,” says Perkins, who conceived the nursery school alternative.

While running four successful companies, she continued to research balance and its effect on various age groups, from infants in the water to pre-school children, the elite Olympic athlete and older adults. Her devotion led her to develop a unique Six-Step Balance System™ that uses repetitive movements and simple activities to help seniors improve their flexibility and mobility. It’s also the center of her current business Senior Fitness.

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(continued on page 56)

inspire

::RW

“I don’t think we are seeing the real you. I see so much good in you.”

LUETHEL TATE

Manager, The Cannonball Cafe

BY JOY BERGFALK I PHOTO BY STAFF PHOTOGRAPHER

Some women come to the Coffee Connection after years of abuse and neglect, beginning in early childhood. The effects of ongoing trauma skews one’s thinking and behavior, often with the consequences of seemingly intractable addiction…and a criminal record. Just the kind of person the Coffee Connection is looking for in their program of addiction and trauma recovery, employment training and job creation.

LuEthel Tate is a Coffee Connection success story. She had many achievements under her belt even with her history of trauma, addiction, and incarceration. Over and over again her success was derailed, often with dire consequences.

Tate came with many skills and a work ethic any employer would covet. But she also came with suitcases full of baggage, including the inability to trust, a suspicious nature, and a hard exterior.

Tate was referred to the Coffee Connection by Rochester Works which manages Monroe County’s Work Experience Program (WEP), a requirement to receive social services benefits. It didn’t take long for her to butt heads with other staff, including management. She told Rochester Works she was finished with us.

The feeling appeared to be mutual as the Coffee Connection wasn’t confident that it would work out either.

I will always remember my phone call to Tate, who was in a very dark place. I didn’t have much hope for the conversation, but after listening to her, I said, “I don’t think we are seeing the real you. I see so much good in you, but I wonder if all the abuse and trauma you have experienced has affected you so deeply, that you are afraid to trust anyone and you only hear criticism when someone talks to you.” I explained more about the effects of trauma. Tate was silent over the phone until I finished, and then said, “I have never thought of that before.” A rare response indeed, but it opened the door to the transformation we see in her every day since. Although she was removed from the WEP program, Tate worked with us for many months without any requirement to do so and for only a small stipend.

The transformation took time and many conversations. Tate’s co-workers were afraid of her, but she made sure the Coffee Connection at the Greenhouse Café was clean and the work done.

Eventually the real LuEthel Tate started to emerge, with laughter, support for others and a different perspective. She was hired.

Sometime later Tate had back surgery and was prescribed pain medications that were not a good fit, and she experienced a family trauma then panicked—not only drinking and using, but new charges in three counties, including violation of probation in Monroe County. She told us she was going to jail.

It took quite a while for me to find her, not being held in a jail from any of the three counties. I practically stalked her public defender for her first court hurdle in Wyoming County. I wrote letters on her behalf, we lent her restitution money (repaid, of course), and because we had not fired her, and we were committed (continued on page 56)

ROCHESTERWOMANMAG.COM :: JUNE 2015

55

AMY NADELEN

::RW

inspire

(CONT)

In 2012, Tribe Wellness launched, offering families a realistic and practical approach in making small changes toward healthful foods, “I want parents to know that it is completely normal for toddlers to have food phobias and natural to resist the colorful spread in front of them.” As Nadelen went on to talk about her own path to Real Food, she lightheartedly added, “this is about making meals fun and including the family…this is about a process that will alleviate mealtime stress.”

Too good to be true?

Not at all! Tribe Wellness offers personalized family nutrition guidance with online learning modules, phone consultations and for her local clients; Kitchen Makeovers that include a hands-on assessment. You will be able to find Real Food coaching, Picky Eater coaching along with Nutrition Therapy from a Registered Dietician.

Because every family is different, Tribe Wellness continues to work closely with each client to evaluate their journey. “We are all trying to do our best and just like other families, we have pizza on Friday night and well…I want them to know that’s ok too. I am here to guide a family toward realistic goals, one change at a time.”

For more information on Tribe Wellness, their services and upcoming additions to the practice please visit: www.tribewellness.com

BETTY PERKINS-CARPENTER, PH. D (CONT)

LUETHEL TATE

“By teaching older adults proper stretching, exercise and balance techniques to prevent falls, seniors can potentially reduce injuries and fear, improving their own sense of emotional wellbeing,” said Perkins, author of “How to Prevent Falls: Better Balance, Independence and Energy in 6 Simple Steps®” and “The Fun of Fitness,” in addition to the guide “Stretching in Bed.”

to holding her accountable, the judge released her to Monroe County. Although the Monroe County District Attorney argued for 120 days of incarceration (about $20,000 in tax payer dollars), the judge let her go because she had a job. Tate was released that Friday afternoon and was back at the Greenhouse Café at 6:30 am the following Tuesday.

And she’s taken on another mission: tracking down Korean War veterans who might be pictured in one of 138 photos taken at the beginning of the Korean War by the U.S. Department of Defense in 1950. So far she’s had 11 positive matches.

In April, the Coffee Connection opened their third location, The Cannonball Cafe. Tate was made the manager. She is planning to fulfill her career dreams there. When you meet her at the Cannonball, you will notice her lightheartedness, attention to detail, and the friendly banter with her coworkers. She is learning new skills everyday and has become a valuable asset to the Coffee Connection.

“A lot of these men didn’t come home,” said Perkins who trained crews in water survival while serving in the Air Force from 1949 to 1950.

Perkins received the collection of black-andwhite, glossy photographs from the Monroe County Chapter of the Korean War Veterans Association three years ago. She has been reaching out in many different ways for assistance to connect with veterans and their families. The photos, scanned by Kodak Alaris, are featured in an online photo gallery at koreanwar.democratandchronicle.com.

(CONT)

Joy Bergfalk is the Executive Director of the Coffee Connection providing entry-level employment training to women in recovery from addiction. When the Coffee Connection and Project Empower officially merged November 1, 2011, there were four or five women in the program and no employees. They have since added job creation and now work with 30 and 35 women, created 18 jobs, 15 of them currently filled, all from within the program.

“Time is of the essence because the veterans are in their 80s,” says Perkins. “I want to get these photos to them and their families.”

No doubt that whatever goal Perkins focuses on, she’ll achieve it.

We’re here for you and your family.

We promise.

You and your family can depend on Lifespan for the information, guidance and services you need to take on the challenges and the opportunities of longer life. It’s a promise we made over 40 years ago, and we intend to keep it.

Call Lifespan 585-244-8400 www.lifespan-roch.org

Take it on! Together we can make Rochester the best place to age well.

Located in the heart of Rochester’s East End, Eye-2-Eye Optical is steadily making its presence known as a one-stop-shop for all of your eye care needs. The optical shop shares a space with its parent company and ophthalmology practice, Rochester Eye & Laser Center.

“We enjoy what we do, and you can tell,” says Dr. Kenneth Lindahl.

Dr. Lindahl joined Rochester Eye & Laser Center in 1992, and has been the sole owner of the practice for the last 15 years. A Rochester native, Dr. Lindahl attended the University of Rochester medical school, where he later trained in ophthalmology.

“There is a lot of instant gratification in ophthalmology,” says Lindahl.

“Whether it’s cataract surgery or LASIK, the most satisfying part of my work is making people see very well and very quickly.”

secret

matters

Eye-2-Eye was added to the practice in 1996, and has two opticians and a stylist. With Optical Manager and NYS Licensed Optician Sherry Cassano at the helm, the shop has emerged as a dynamic part of Rochester’s downtown business landscape.

The East End’s Best Kept

::LOCAL BUSINESS

BY BETH WINSLOW-D’AMICO | PHOTO BY TODD ELLIOTT

The practice owes part of its success to the relationships between its employees and the patients they serve; a model that was passed on to the optical shop. “Sherry and the staff of the optical shop engage every patient we see in the office. That engagement with patients is what this practice was founded on,” says Lindahl.

Andrea Kenney-Zimmerli is Chief Operating Officer of the practice, and shares Dr. Lindahl’s enthusiasm about Eye-2-Eye and its employees.

“They don’t just want to sell you a frame, they want to make sure the frame looks good; they want to fit it to your personality and your lifestyle,” she says. “They take time with the patients. They’re not just getting them in and getting them out, they’ll sit with the patients until they are satisfied.”

Though most of the Eye-2-Eye’s customers come from Rochester Eye & Laser Center, you don’t need to be a patient, or even have an exam, to shop for glasses. “I think people will be surprised at the wide selection of frames that we offer,” says Kenney-Zimmerli.

Eye-2-Eye also offers exclusive frame lines you won’t find anywhere else in Rochester. Its unique selection and affordable options have helped the company flourish. Over the next year, the optical shop at 30 N. Union Street will be doubling in size in order to accommodate its growing customer base.

Despite that growth, there are some people in the community who are not familiar with Eye-2-Eye Optical. “Our tagline for the expansion project is ‘The East End’s Best Kept Secret,’” says Kenney-Zimmerli. “We want people to know what kind of gem they have right here.”

The company has joined the East End Business Association, and is an active part of the community. Eye-2-Eye has sponsored local events, including a recent fashion show and an upcoming golf tournament.

Dr. Lindahl and his staff also recognize the importance of giving back. Every September 11th, Rochester Eye & Laser Center holds the “Eyes on our Heroes” campaign. First responders, including police officers, firefighters, EMTs, and soldiers, submit essays about their jobs and why they want LASIK surgery. Dr. Lindahl’s staff chooses eight finalists whose essays are then posted on social media. The public gets to vote for their favorite essays, and the four first responders with the most votes receive free LASIK surgery from Dr. Lindahl.

With its commitment to exceptional care, community engagement, and quality products, Eye-2-Eye Optical’s future is in focus.

ROCHESTERWOMANMAG.COM :: JUNE 2015

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su

Woma

busi

upport

an Owned

inesses

finds ::FAB

Best

FREE FITNESS APPS

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JUNE 2015 :: ROCHESTERWOMANMAG.COM

::FAB

finds

FFF

One of the benefits of today’s technology is that you no longer need someone else to motivate you or help track your health and fitness regimen. It can all be done through your smartphone — and, usually, for no charge. Staff writer, Alyssa LaFaro researched some of the best apps out there that would appeal to all sorts of people, from the workout wiz to the brave beginner.

Check out these six apps that are free and available for both iPhone and Android smartphones.

FOR THE STRENGTH TRAINER

Jefit Workout Remember those workout sheets you’d carry with you from machine to machine to track your fitness regimen in high school? Well, the Jefit Workout app lets you say goodbye to the paper and hello to pumping iron. Its database features more than 1,300 exercises that help users create personalized workout routines and utilize existing routines, record weight and reps, provide body and benchmark statistics, measure progress and even count down between sets with a resting timer.

FOR THE RUNNER

Runkeeper “The best way to get and stay fit,” Runkeeper hosts more than 30 million users from around the world. This app is a runner’s dream with its GPS tracking and other metrics like pace, distance, duration and calories burned. Users can choose to download local running routes or run their own route, which Runkeeper will record for future use. The app also acts as a great timeline through measuring a runner’s progress and workout history.

FOR THE CYCLIST

MapMyRide Equipped with GPS tracking, MapMyRide lets cyclers record their ride details like duration, distance, pace, speed, elevation, calories burned and route traveled. Not only does this app map rides, but it tracks nutrition, weight and more. This app is also compatible with a Bluetooth Smart Sensor, and its large database of routes allows bikers to explore almost any area of the country. For bikers looking for an upgrade, the premium version offers training plans, advanced route options and live tracking.

FOR THE HEALTH NUT

Lose It! Diet is just as important as exercise when it comes to becoming fit. The Lose It! app helps users log exercise, count calories and, hopefully, lose weight in a sustainable way. Included is a food database with calorie and nutrition information, a goal setter that creates a personal daily budget for calories, and the ability to connect to other fitness apps for accurately measuring calorie loss from workouts. And, according to the Lose It! website, the app really works — it’s helped users lose more than a combined 39 million pounds.

FOR THE PERSON WHO NEEDS MOTIVATION

Zombies, Run! “Get fit. Escape zombies. Become a hero.” There is no better tagline than that! The Zombies, Run! app claims it can make users “run further and faster than ever before.” How? The app plays a story that users hear through their earbuds, and then run in response to what they hear (perhaps the growl of hungry zombies) to complete missions mentioned in the storyline. It sounds absurd, but it works — the app has received rave reviews from Lifehacker, Runner’s World, WIRED and BBC News.

FOR THE BUSYBODY

Johnson & Johnson Official 7-Minute Workout Make every minute count with the Johnson & Johnson Official 7-Minute Workout. All you need to use this app is seven minutes, a chair and willpower. The app offers different intensity levels; the medium intensity, for example, includes jumping jacks, pushups, crunches, planks, triceps dips and more. Workouts were created with all abilities in mind

by Chris Jordan, an exercise physiology specialist at the Human Performance Institute.

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feature ::SPECIAL

traditional workout An Alternative to the

BY VANESSA J CHEEKS Society typically connects physical punishment to physical excellence.

The harder you sweat, run, and push means the better you’re doing. It means it all must be working. In all that huffing and puffing sometimes you lose an important connection, one between your own body and your own self. The repetitive nature of your daily workout can leave you with no room for interpretation, creativity and your own personal energy. Jane Pagano came to that realization after years of mastering traditional fitness practices. She found she needed something to help relieve pain she felt. She then found Nia.

Nia is defined as a sensory exercise and cardio dance workout that borrows elements of yoga, martial arts and healing arts to cultivate an environment that allows for not only physical improvement but, emotional as well. Nia practices focus specifically on what is referred to as the five senses, Mobility, Agility, Stability, Flexibility and Strength to give its participants the avenue to express themselves and connect with their bodies energy all while being physical fit and active.

“I was in California and saw a presentation on Nia” said Pagano who had been attending a health and wellness related conference in search of new ways to heal her body when she first came in contact with Nia. “I took a class and then remember trying it out in my hotel room and was moved!” she exclaimed. After six years of learning and practicing Nia she began the journey to becoming a licensed Nia teacher herself.

But, for Pagano it is more than just teaching the steps, she claims that Nia has helped her overcome her own personal injury sustained in a childhood accident. At the age of five Jane Pagano was run over by a car as she crossed the street with her bike. The accident left her in a body cast for weeks and as she puts it, while her bones did heal, the lasting

effect of that accident has caused pain in some areas of her body over time. “Admittedly as I am getting older I have a pain in my back. I find that if I do specific Nia exercises that pain is lessened considerably” explains Pagano.

Teaching two classes a week Jane Pagano has made it a goal to help others find comfort through Nia the same way she did. Easily modified workouts provide an avenue for those who cannot turn to customary and sometimes intense physical activity to regain their health. “We have a couple of women in the class who are almost 80! You can really modify it to various bodies and levels of fitness” said Pagano. It is not just physical health that is beneficial to everyone who practices. Nia focuses on strengthening bonds between your body and your brain as well as teaching how to access energy and emotions that can be a positive influence in your life. Pagano partnered with the Breast Cancer Coalition of Rochester in order to bring that positive energy to women fighting or recovering from breast cancer.

Pagano believes that movement has not only helped her but, helps others facing a difficult situation. “No matter what you’re going through you can experience the joy of movement” she explains.

Even with all of its energy and appeal, as with anything out of the ordinary Pagano said Nia does face some scrutiny but, does not let that stop her. “You have to come into it with an open mind” She explained and a great way to get people to try Nia before they judge it? Pagano offers a free class to newcomers.

A co-founder of Rochester’s former Feel Great Fitness which operated from1979-2005, Pagano has come a long way from what she describes as “no pain, no gain” fitness philosophy’s. Her goal now? Enjoy the retired life by teaching and training new Nia instructors and enjoying her pain free time of gardening on her property in Rush.

::SHIFT+CONTROL

Find Your Rhythm Overnight and Half-Day Programs Jazz and Classical Middle, High School, and Adults Eastman Campus or Keuka Lake summer.esm.rochester.edu Email: summer@esm.rochester.edu Call: (800) 246-4706 or (585) 274-1400

ROCHESTERWOMANMAG.COM :: JUNE 2015

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words

BY AMY DAVISON At 25, with an MFA in hand from Tyler/Temple University, I ventured to walk onto the Syracuse University campus as the jewelry/metalsmithing instructor. I did not envision that in years to come I would use my creative skills in a corporate setting. But life is full of change and windy paths to ensure growth.

::IN HER OWN

In four years working between SU and RIT, I instructed students how to transform the medium of plastics and metals into innovative pieces of art. I fully expected to continue in academia; but then the shift hit the fan. You know the shift I’m talking about. I’m sure you have experienced it too. When life events cause you to question your core foundations, and the world seems to shake with uncertainty. Gaining momentum to move to the next step, I accepted a position in the corporate plastic sales market, which eventually led to working for Xerox.

Although a corporate setting seems like the complete opposite of working in the arts, in many ways business has the same opportunities for creativity and innovation. I found myself once again using skills in plastics but instead of beautiful works of art, the creativity flowed into more a more technical arena.

Twenty years later, with my son off to college, the urge to change, grow and reinvent resurfaced. A passion to create propelled me to take a leap from corporate back to my art studio, a return to my roots. I was ready and excited to move forward by circling back.

New vision can be exciting but also unsettling. As creative blocks and resistances emerged, I found myself drawing back. Even with doubts, I had to find a way to move through barriers to expand into this new/old career.

My doubts led me to take a class with other professionals aspiring to reinvent, find new purpose and manifest goals. How refreshing to know that I was not alone in experiencing resistance when longing to move into something new! Most importantly, stepping out of my normal context helped to catalyze the creative work. Since 2012 there has been continual expansion with reevaluation, and adjustments. I aspire to evolve and push limits to create from a deeper place.

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Awakening To A New Career JUNE 2015 :: ROCHESTERWOMANMAG.COM

How has this process evolved in my life? My work continues to retail at the Boston Museum of Fine Art Store, and commissions. Most recently I was invited to collaborate with a New York City artist to create an exhibit at The Visionary Art Museum in Baltimore, conduct two on-line workshops, a demo at the Boston MFA, be in two Rochester Woman Magazine fashion shows, & sell locally at Suzie’s Irresistibles. It’s important to remain open to explore opportunities as they arise.

Hindsight, inventing a new career is both uncomfortable but also rewarding.

If you are ready to make the shift, here are some collective business / creative tips to begin and stay motivated: • Take advantage of all circumstances to build skills. You never know how, where or when they will be reused.

• Make sure you step back or plan time away in an enriching environment / class to nurture the transition. It is ideal if the class offers continued weekly follow-up.

• Clear out the old remnants (papers, computer information, etc.) to prepare and welcome new perspectives, focus, behaviors & relevance to new pursuits.

• Key Steps Are: 1. Brainstorm a list of desired goals 2. Prioritize these tops down 3. Choose the top three desired goals & pick one other that you would love, yet is also a stretch.

4. Write steps required to begin pursuing the 4 goals: What: List specifics of your goal like what field(s) you want (i.e.: I listed my four planned creative lines) How to do the four goals (i.e.: using existing skills, build new skills, do research, build your network, update a resume, list potential groups or contacts, etc.)

When: Put the what’s and when’s into a plan by weeks or months 5. Check progress with your list and calendar weekly or monthly. Eliminate some and add other opportunities.

6. Re-prioritize, add, omit at anytime and remain open.

“Whether you think you can or think you can’t … you are right.” Henry Ford Amy Davison owns Amy Davison Designs in her Brighton Studio. Visit her website at www.amydavisondesigns.com, Facebook, LinkedIn.

Rochester Woman Magazine

events june 2015 EVENTS CALENDAR

FAST & THE FURRIEST

6 ANNUAL PITTSFORD AUTO & BIKE SHOW

6 RWM’S ULTIMATE HEALTH & WELLNESS EXPO

13 XEROX ROCHESTER INTERNATIONAL JAZZ

19-27 MEDVED 5K TO CURE ALS

21

Organization: Verona Street Animal Shelter Time: 7:00am Where: 184 Verona Street and Brown Square Park Website: http://www.vsas.org/event.html Organization:Hoops for Hope Time: Noon – 5:00PM Where: Pittsford Municipal Parking Lot Website: www.bajorekagencyinc.com Time: 10:00am – 4:00PM Where: The Sibley Building Website: www.ultimatewomensexpos.com

Organization: Eastman School of Music Jazz Scholarship Program Time: Various – see website Where: Rochester, NY Website: www.rochesterjazz.com Organization: ALS Therapy Development Institute Time: 8:30am Where: Frontier Field Website: www.medvedrunwalk.com

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