RWM May 2012 Issue

may 2012

urmc’s

new women’s health center

a little

highland hospital’s

dynamic duo

mommy time

Kathleen Parrinello

building a strong foundation f o r a l l t h e t h i n g s t h at yo u a r e . . . r o c h e s t e r w o m a n

I

rochesterWomanMag.com :: may 2012

1

w w w. r o c h e s t e r w o m a n m a g . c o m

15 OFF

$

All performances through May 13.

Some restrictions, call for details.

THE TONY AWARD-WINNING MUSICAL

MUSIC & LYRICS BY STEPHEN SONDHEIM | BOOK BY GEORGE FURTH

May 9 - June 10 (585) 232-4382 www.gevatheatre.org Group Discounts:(585) 232-1366 x3057

2011-2012 Season

Co-Produced by

by Volunteers of America

BETTER BRANDS AMAZING PRICES

Batavia | Brockport | Canandaigua | Elmira | Fairport | Henrietta Palmyra | Webster | Warsaw | Rochester Shop our stores. Explore our mission.

To schedule a donation, call 585-647-1150 or visit www.voawny.org

::SHIFT+CONTROL

RESALE STORES

9

10

40

54

62

74

may

contents ETC

7

platter chatter: rio tomatlan

9

fashion forward: bra recycling

10

leading women

12

rwm heart healthy

14

fabulous may finds

16

fitness

19

special feature: the dynamic duo

24

special feature: pet connection

27

healthy woman

28

rwm entrepreneurs

32

local business matters

34

cover story: kathleen parrinello

40

wisdom in a traffic jam

45

special feature: skin cancer

47

rwm inspire

51

special feature: gilda’s fashion show

54

for a good cause: easter seals

59

special healthy feature

62

gardening diva

66

world of women sports

68

events

71

rwm pets

72

mommy & me

74

rw tips

80

URMC Women's Health Center at Lattimore

Welcomes patients to our new, expanded location to better serve you!

Offering: • General Ob/Gynecology care for women of all ages • Comprehensive services for high-risk pregnancy • Ultrasound imaging for obstetric and gynecological needs • Genetic counseling before and during pregnancy • Convenient, on-site laboratory services 125 Lattimore Road, Suite 150 Rochester, New York 14620 Women’s Health Center (585) 275-2691 Strong Ob/Gyn Ultrasound (585) 275-5711

::SHIFT+CONTROL

(Formerly the Women’s Health Practice at Strong Memorial Hospital)

::SHIFT+CONTROL

ROCHESTER

WOMAN magazine

OUR TEAM...

Publishers

Kelly Breuer Barbara McSpadden

Editor-in-Chief

Barbara McSpadden

Creative DIRECTOR Kelly Breuer

Graphic Design Jessica Bates Melissa Meritt

Photography

Letter from the PUBLISHERS “I heard a definition once: Happiness is health and a short memory! I wish I’d invented it, because it is very true.

-- Audrey Hepburn This month’s issue focuses on health care. A topic that has been making headlines frequently, with 2012 being an election year. As we put this issue together, it was reassuring to discover how fortunate we are in Rochester to have such a great health care system right in our own back yard.

One of the anchors of the Rochester health care system is Strong Memorial Hospital.

This is exactly why Rochester Woman Magazine chose to feature Kathleen Parrinello, Strong’s chief operating officer, to be featuring on our cover. Kathleen oversees the operations of one of the largest and most specialized hospitals in western New York, a position she has held since 2000. You can read about her remarkable story on page [40].

In this issue you will also meet two incredible OB/GYN surgeons from Highland Hospital. This “Dynamic Duo” are two of the most talented and well respected surgeons in their field and we are truly fortunate to have them practicing right here in our community. Read their story on page[34].

As we begin to approach the month of May, are you looking for a chance to getaway for a spa day? Rochester Woman Magazine, along with Turning Stone Casino’s Skana Spa are giving you a day to relax and enjoy some pampering with a friend. Check out page [29]for details or visit our website at www.rochesterwomanmag.com to enter the contest. Winners will be notified via e-mail and Facebook on June, 1st.

Good luck!

And now for the big news...we’re excited to announce the Rochester Woman Magazine will be taking over the annual Women’s Expo on November 3rd at the Dome and Expo Center. Our totally new Ultimate Women’s Expo will feature over 200 vendors, live music, and demonstrations, wine tasting and food sampling, mini treatments, shopping and much more. Mark your calendars; you won’t want to miss this great event. If you own a business and would like to have a table, visit our website www.rwmsultimatewomensexpo.com. Space is limited so you’ll want to reserve your spot soon.

“For all the things that you are…Rochester Woman.” Like it? You’re going to be hearing that line a lot in the coming months as we launch our new branding campaign on both radio and TV. Listen to WARM 101.3 for our new radio spots airing this week. We think our new jingle really captures the essence of who we are and more importantly who you, our readers are. You won’t be able to stop humming our tune!

As always, we hope you enjoy reading this issue of Rochester Woman Magazine. Be sure to pick up an extra copy to share with a friend!

Kell y & Barb

On Our Cover...

Photography for the cover story was provided by Brandon Vick Photography and makeup and hair was done by Tiffanie Prota from Salon Bella Vita, and Joan Lincoln from Panache Vintage and Finer Consignment.

Todd Elliott Rita LaVeck Jenniffer Merida Tammy Swales Brandon Vick

Contributing Writers Jessica Bagley Laurie Barrett Jenn Bergin Joe Christiano Sarah Jane Clifford Ashley Cooper Frances Grossman Sherrif Ibrahim, M.D. Joan E. Lincoln Robert Loeb Angella Luyk Mark Forrest Patrick Sraddha Prativadi, M.D. Caurie Putnam Mary Tantillo, PhD Nicole Shein Stephanie Williams

Advertising Sales Lorna Lee

Advertise with us...

Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women.

Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women.

Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 350 locations and will be in your inbox electronically by the middle of every month.

The publication is available free of charge.

Contact our home office 585.924.4426 10 East Main Street Suite 301 Victor, NY 14564 info@rochesterwomanmag.com Download our media kit at www.rochesterwomanmag.com The magazine is published 11 times a year by InnovateHER Media Group, llc. 10 E. Main St., Suite 301, Victor, NY 14564.

Copyright © 2012 InnovateHER Media Group, llc.

No part of this magazine may be reproduced or republished without the consent of the publishers.

Rochester Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.

may movies...

Borinquen Dance Theatre Presents “Faces of El Caribe”

An imprisoned vampire, Barnabas Collins, is set free and returns to his ancestral home, where his dysfunctional descendants are in need of his protection. Directed by Tim Burton and starring Johnny Depp and Michelle Pfeiffer.

5/11

The story will follow the relationships of four interconnected couples as they experience the thrills, terrors, surprises, aches and pains of preparing to embark on life’s biggest journey, parenthood.

Starring Cameron Diaz and Jennifer Lopez.

5/18

This year’s showcase -- “Faces of El Caribe” – will feature live performances in the museum’s Eisenhart Auditorium from the company’s junior, intermediate and senior members. The program will highlight dances that represent the BDT’s foundation of blending Puerto Rican folkloric dance and Latin contemporary pieces. Nydia Padilla-Rodríguez, founder and creative director, has also choreographed a dance to honor her own mentor, Garth Fagan.

The MIB duo of Agent Jay and Agent Kay are back in action. When the world is threatened by an evil alien, Agent Jay travels back in time to 1969, where he teams up with the younger Agent Kay to stop an evil villain named Boris from destroying the world in the future.

For more than three decades, PadillaRodríguez and her staff have striven to fulfill her mission of motivating students to succeed by instilling such values as discipline, leadership development and self-esteem.

In a twist to the fairy tale, the Huntsman ordered to take Snow White into the woods to be killed winds up becoming her protector and mentor in a quest to vanquish the Evil Queen. Starring Charlize Theron, Kristin Stewart and Chris Hemsworth.

Tickets for the June 2 event are available for the 7 p.m. live performance and silent auction as well as for a special VIP reception preceding the performance. Event sponsors include RMSC, Wegmans, The Community Foundation, LaBella Associates, Manning & Napier Advisors Inc., and Canandaigua National Bank & Trust. Co.

5/25

6/1

Borinquen Dance Theatre (BDT) will mark its 31st year of changing lives through dance and cultural arts education with a special event fundraiser to be held 7 p.m. June 2nd at the Rochester Museum and Science Center.

Padilla-Rodríguez established(BDT) in 1981 making it one of the region’s oldest cultural arts institutions. BDT has also been recognized by the President’s Committee on the Arts & Humanities and the New York State Archives Project.

For ticket information or to learn more about Borinquen Dance Theatre, please visit borinquendancetheatre.org.

::SHIFT+CONTROL

Etc...

Where Ideas Rise

TEDx Flour City will be held June 9th at the Rochester Academy of Medicine. The theme for the conference is “Where Ideas Rise”. Some of the featured local speakers include: Bradley Berk, MD PhD and CEO of URMC Medical Center, David Mammano, founder and CEO of Next Step U and co-founder of Back to Learn.com, and Pam Sherman—The Urban Outlaw just to name a few.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 26 years ago, TED has grown to support those world-changing ideas with multiple initiatives.

At TED, the world’s leading thinkers and doers are asked to give the talk of their lives in 18 minutes.

Talks are then made available, free, at TED.com.

TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place every spring in Long Beach, California (along with a parallel conference, TEDActive, in Palm Springs), and TEDGlobal is held each summer in Edinburgh, Scotland.

For information about TEDx Flour City, visit http://tedxflourcity.com. Follow TED on Twitter at http://twitter.com/TEDTalks, or on Facebook at http://www.facebook.com/TED

Specialists in the Field of Breast Imaging and Breast Disease Detection & Diagnosis.

Digital Mammography, 3D Digital Mammography (available on request), Ultrasonography, Breast MRI, Multimodality Imaging Biopsy, Bone Densitometry and newly expanded Cancer Risk Assessment & Genetic Counseling Program

NEW GENESEO AND GREECE LOCATIONS for Screening Mammography and Bone Densitometry 30 minute appointments GeneseO: 126 Court St.

Main Office: 170 Sawgrass Dr. | Rochester, NY 14620 | Geneseo, NY 14454 Greece: 103 Canal Landing Blvd., Suite 5 | Rochester, NY 14626

PHOne: (585) 442-2190

| www.ewbc.com

EWBC posts on Facebook news and information on exciting advancements in breast health and imaging along with details on upcoming seminars and events. facebook.com/elizabethwendebreastcare

EWBC_RWM 2loc 8.5x5.5.indd 1

Thank you Kitty, for helping us...

4/2/12 12:05 PM

edefine

Pink!

The Breast Cancer Coalition of Rochester celebrates Rochester business owner, Kitty Van Bortel.

th Breast Cancer Coalition of Rochester

A nn i v e r s A ry

Her generosity through the years has helped us provide programs and services to those in our region living life after breast cancer. We are so grateful!

Breast Cancer Coalition of Rochester

840 University Avenue (Between Culver & Goodman) Rochester, NY 14607 • 585-473-8177 • www.bccr.org

p

Rio Tomatlan Authentic Mexican Cuisine

by nicole shein I photos by brandon vick Walk into Rio Tomatlan and your senses will be dazzled by vibrantly colored walls, intriguing found-object and mixed-media art, laughter, delectable smells from the grill, the clink of bottle against glass on the gleaming wood bar. The atmosphere at this authentic Mexican restaurant and tequila bar is bright, eclectic, and fun--perfectly reflecting the food and drinks that you’ll enjoy here.

Tucked away on a side street just off Canandaigua’s main drag, Rio Tomatlan serves up fresh fare that will leave you swooning, from the first sip of a perfectly crafted margarita or michelada to the last delectable forkful of flan or tres leches cake. In between, you’ll experience simple yet satisfying dishes that derive their flavor from fine ingredients and expert preparation--not from blankets of cheese or gloppy sauces.

My dining companion and I began our meal with rajas quesadillas, but these are nothing like the Americanized appetizer that every chain restaurant in the country serves. Here, the corn tortilla is half an inch thick, crisply fried on the outside and yielding inside to a mixture of poblano and bell peppers, corn and melty Oaxaca cheese. A selection of traditional sauces allows diners to customize the heat level, but the quesadillas don’t need embellishment--they are delicious all on their own.

The same goes for camarones borrachos, a dish of grilled shell-on shrimp that tastes of smoke and the rich spice of chipotle peppers. A finishing splash of tequila lends depth but isn’t overwhelming, and the bright tang of cherry tomatoes is a nice counterpoint to the smokiness of the chipotles and generously sized shrimp.

Rio Tomatlan’s version of pozole, the pork-and-hominy soup, is a treat. We tasted the green variety, made with tomatillos and jalapenos. Garnished with crisp cabbage shreds and supplemented with a squeeze of lime, this soup tastes bright, clean and fresh--spicy enough to have us reaching for the crunchy house-made tortilla chips that accompanied it, but not overwhelmingly hot.

We tried two kinds of enchiladas, a verdes version that also happened to be vegan, and rojas enchiladas stuffed with flavorful shredded beef. Both boasted a minimalist approach, with just a sprinkling of cotija cheese, shredded cabbage and beautifully pink pickled onions on top. Pork tacos, in which seasoned shredded pork and a sweet-spicy pineapple salsa were enfolded in nicely chewy yet slightly crisp corn tortillas, were equally simple and equally scrumptious.

Our meal concluded with coconut-topped tres leches cake.

Hints of caramel and goat milk, as well as pure unadulterated creaminess, made this dessert a stunner. Flan is another house speciality and customer favorite.

Owner Rafael Guevara sources ingredients locally whenever possible, getting vegetables from the nearby Canandaigua farmer’s market as well as from his own garden. For this reason, guacamole is only available seasonally. Meats are local, grassfed and organic. With a wide range of vegan, vegetarian and gluten-free options, Rio Tomatlan is a great choice for healthand eco-conscious diners.

In addition to spectacular cuisine, Rio Tomatlan has a full bar, with dozens of select tequilas available for tasting, as well as tequila flights, agave-based cocktails, craft margaritas, Mexican beer and house-made sangria.

rochesterWomanMag.com :: may 2012

9

::fashion forward

By Joan E. Lincoln

anache Vintage & Finer Consignment is the New York State Ambassador for BRA Recycling. Receiving weekly shipments from all over NY State and daily donations into our Hope Chest has resulted in thousands of BRA donations. The original intent for BRA Recycling was to educate and keep BRAS out of the landfills. Now through further education we not only service our local Women’s Shelters such as Alternatives for Battered Women, East House and Serenity Home with “like-new” bras, Panache is beginning a new relationship with Free the Girls®.

Bras also provide an opportunity for these women to work with other women, since they have a history of being abused and used by men.

Free the Girls® is a non-profit organization that provides job opportunities to women rescued from sex trafficking. At Free The Girls® the belief is that the world can change, that they can help to end slavery.

Once a program has been started with a safe house, it is designed to sustain itself. The women receive their starting inventory of bras at no cost, they then pay a small amount of money for additional bras once they sell their initial inventory. This money is used to cover the expenses for the next shipment of bras. That means we only raise money to start new projects, not to keep established projects going.

What started out as a campaign for recycling is now a feel-good partnership to make a difference in a young girl’s life.

When you donate your used bras, Free the Girls® provides a job to a former victim of human trafficking selling those bras in Africa.

Why Bras?

Used clothing is a profitable market in many countries around the world.

Bras are usually sought after items. Some of the girls in our program are making five times the minimum wage in their community by selling bras.

10

may 2012 :: rochesterWomanMag.com

Most of the women in the program were sold into prostitution as children when they were only 8-10 years old. Because their lives were stolen from them, they missed out on going to school and getting an education.

Selling bras allows them to work as much or as little as their school schedule permits.

Joan E. Lincoln is the owner of Panache Vintage and Finer Consignment located at 1855 Monroe Ave.

::leading women

By Robert Loeb I photos by jenniffer merida

In the 1980s, American medical schools began a concerted effort to admit more qualified women to their ranks. Fast forward to the 21st century and many of these women have become leaders in their field and role models for all. Janet Williams, 50, grew up in Rochester and attended Bucknell University and the University of Buffalo Medical School. Pam Sullivan, 48, grew up on Long Island, attended Ithaca College, UCLA and The Medical College of Pennsylvania. After spending many years in traditional emergency departments, today they are the medical directors of Rochester Immediate Care.

JANET WILLIAMS, MD Growing up, did you always have the idea of becoming a doctor?

I did. My grandfather was a physician. My mom thought that I would make a good physician. Dr. John States, chair of orthopedics at Rochester General Hospital, lived across the street from us. I remember as a high school student going into the hospital with him, watching him see patients and performing surgery. He was a kind, generous and gentle man.

You made the transition from studying math in college to medicine.

Why math?

I loved logic, calculus, abstract algebra, set theory, operations research, matrix theory. So much of what we do in medicine is based on logic 12 may 2012thinking, :: rochesterWomanMag.com and rational on decision algorithms: if A, then that implies B,

that sort of thing. Studying math in college was a very good precursor.

You chose Emergency Medicine while you were still in medical school. How did that come about?

My advisor didn’t consider it a specialty. This was in the late 1980s.

But emergency medicine involved everything I wanted to do: general medicine, surgery, orthopedics. I wanted to perform procedures, solve problems, and see immediate results.

The Emergency Department (ED) used to be a man’s domain – what changed?

It used to be a no-man’s domain, whoever wanted to work there. As recently as 20 years ago, EDs were staffed by moonlighting OB/GYNs, surgeons and internists. The first residency in emergency medicine was started in the 1970s and it’s only recently that we’ve had boardcertified emergency physicians in the ED, and many are women.

What is it like going from treating serious trauma to treating a less acute type of injury or illness?

I’ve seen and treated the worst of the worst, so very few things scare me. I’m not scratching my head wondering what to do because I’ve seen and lived in the extreme. Occasionally we will have a really seriously injured person come to Rochester Immediate Care. We’ve seen spinal injuries, lacerations of the spleen, and those sorts of things.

I’m used to doing a full-scale trauma work-up, just like you see on TV, so these kinds of situations don’t scare me.

Does it take a certain kind of personality to practice in the ED or in urgent care?

You have to be comfortable handling multiple patients at once. Not every doctor is wired that way. In the ED you might have a trauma patient in room one, a cardiac patient in room two, a child with an ear ache in room three, and a drug seeker in room four. You have to prioritize in real time. But the reward is immediate gratification when the problem is solved and the patient feels better.

Why did you leave the ED for an urgent care setting?

I had done 18 years of academic emergency medicine, a lot of research, a lot of teaching, and I reached the full professor level. It was time for something different. I was always interested in getting into the business and operations side of medicine. I love efficiency, getting from point A to point B in the least number of steps with the highest effectiveness and quality, and urgent care is the setting to make that happen.

Your husband John is an anesthesiologist, how did you meet?

We met in histology lab in medical school. The seating was alphabetical and they ran out of seats in the back for the end of the alphabet, so they had to wind us around in front of the room and I was seated across from him. We shared a microscope and studied cells. We used to go out a lot as a group, a bunch of the first-years together. On our first real date, we went to Niagara Falls for the laser light show.

What do you talk about these days?

Medicine. I find his cases very interesting and I’m always curious how he approaches them, and I tell him about some of mine. We talk about our children and who needs what kind of guidance for what kind of situation.

If your children told you they wanted to become doctors, what advice would you give them?

My oldest daughter will apply to medical school this spring. My husband and I are both doctors, so she has seen what the lifestyle is like. My other kids say they’ll never be physicians; they don’t want to get up at 5:30 am every morning.

PAM SULLIVAN, MD Growing up, did you always have the idea of becoming a doctor?

No. In fact, my medical school application essay was about why I didn’t want to become a doctor.

What gave you the notion of pursuing medicine?

I was a gymnast growing up on Long Island and I went to college for physical therapy (PT). I didn’t think I had the capabilities to be a doctor. My sister was in medical school at the same time I was in school for PT and then working out in California. We were using some of the same textbooks, and when she saw the depth of what I was learning in PT, she said I’d have no problem going to medical school.

Your training was in primary care and internal medicine. How did you find yourself practicing in the ED? With my PT and sports background, I knew muscles and bones pretty well. I thought I would go into orthopedics. But I didn’t know enough medicine when I was graduating from medical school, so I pursued a residency in internal medicine here in Rochester. The plan was to go on to orthopedics after internal medicine. During the year I was applying for orthopedics, I took a temporary position in an emergency department and never left.

When did you know that the ED was the place for you?

Did you ever want to go into private practice?

No. I felt I’d do much better in an ED setting where it’s on a shift basis. I worked nights for 15 years yet also had a lifestyle of being married and raising a family. Physicians in private practice need to be available 24/7. Even if they aren’t on call, they still have to be available to their partners and others. Emergency medicine and now urgent care medicine is still a big commitment, but it’s different.

:leading women

What advice do you give to young people entering the profession?

In medicine and in any other field, when someone offers to take you under their wing to show you something, go with them and learn, and don’t be shy about asking to step in and help out. When you’re a student, you have someone there to show you. Once you’re finished being a student, you’re by yourself.

Immediately. I liked the excitement of not knowing who will walk through the door with what kind of problem. I loved the organized chaos of the emergency department, the teamwork, the multi-tasking.

Does it take a certain kind of personality to practice in the ED? Definitely. The ED is an unpredictable place, as is urgent care. Every person, from the registration staff to the physicians and nurses to the housekeeping staff, is part of a team. We need to work closely with each other, regardless of individual personalities, values or differences.

As an urgent care physician, you generally don’t develop the typical patient-physician relationship. What do you try to develop within the relatively brief encounter with a patient?

I need to gain patients’ trust and respect quickly. I also need to show I care about them and want to help them. I need to answer all of their questions so they feel they’ve received the best care possible. In the facilities I’ve worked – Highland Hospital, Unity Hospital, Rochester General Hospital and now at Rochester Immediate Care – we would not allow anyone to care for a patient unless we had 100% confidence in their abilities.

What is a health care trend people in Rochester can expect to see in the next few years?

I have concerns over the smaller number of primary care physicians coming out of residency programs and staying in primary care and about the number of primary care physicians who will retire over the next few years. The primary care physician shortage is real and getting worse.

Your husband is not in the medical field at all. How did you meet?

What do you talk about these days?

We met at a Red Wings baseball game. He looked like one of the residents I was training with, so I went up to say hello. When I got closer, I realized it wasn’t him, but we started talking anyway, and the rest is history. We talk mostly about our daughters and their activities.

My older daughter just got her driver’s license, so that’s a big topic these days.

Sports have been a consistent theme throughout your life. What’s the most important lesson physicians can learn through sports?

When I was growing up on Long Island and now with our daughters growing up in Rochester, it’s important for kids to stay busy and active. As a gymnast, I was all alone on the floor performing under a spotlight in front of the judges. It’s good preparation for any career, especially medicine. When I walk into an exam room, the patient and family are the judges and I have to perform alone and at my best.

rochesterWomanMag.com :: may 2012

13

::rwm heart healthy

Did you know it is important to be aware of your pulse?

There are two components of your pulse that are important, the rate and the regularity. Palpitations are sensation of a rapid or irregular heart beat and are a clue that you may have an arrhythmia, or a heart rhythm abnormality.

Palpitations should be considered as potentially more serious if they are associated with dizziness, near-passing out or passing out (syncope). But sometimes, serious arrhythmias do not present with symptoms. In fact, most patients with arrhythmias do not complain of palpitations.

What is your pulse?

Your pulse is your heart beat or your heart rhythm. One of the easiest places to feel your pulse is on your wrist, just below your thumb on the palm side.

There are some apps for taking your pulse using a smart phone including the Instant Heart Rate app (http://www. instantheartrate.com) and the Know Your Pulse app (http://www.kempt.co.uk/).

Why you should check your pulse?

Being aware of your pulse is important because it may indicate an abnormal heart rate or rhythm.

When should you check your pulse?

Your pulse will change during the day depending on what activity you are doing. This is normal variability. It’s a

good idea to take your pulse at various points throughout the day.

What is the normal pulse?

Between 60 and 100 beats per minute at rest constitutes a normal heart rate. However, there are many reasons why your pulse may be slower or faster and still be acceptable. Age, medications, physical conditions, caffeine, other illness, including heart conditions, fever, stress and anxiety all influence the pulse rate. With exercise, your maximum heart rate at peak exertion is 220bpm minus your age.

When should you seek the advice of your health care provider?

If your pulse seems to be racing most of the time and you are feeling unwell. If your pulses races intermittently and is associated with feeling unwell. If your pulse seems to be slow some or most of the time and you are feeling unwell. If your pulse feels irregular (“jumping around”), even if you do not feel unwell.

Sarah G. Taylor, MD, FACC is a Cardiac Electrophysiologist at UCVA. For more information visit http://www.ucva.com

(585) 442-5320

Comprehensive Cardiovascular Care  16 Board Certified Cardiologists Including Specialists in Electrophysiology & Cardiac Intervention  Caring for Patients at All of the Local Health SystemsStrong Memorial Hospital, Unity Health System, Highland Hospital & Rochester General Hospital  Comprehensive Consultative & Diagnostic Services available at All Locations Including Stress Testing, Echocardiography & Vascular Studies

~ Consult our website for a complete list of services ~ www.

.com

UCVA left::to right: David Fries, Matthew Funderburk, Ryan Hoefen, Peter Kringstein, Barbara Kircher, PK Mathew, Marc Odorisi, George Pancio II, Tejan Patel, Nathan Ritter, 14Physicians, may 2012 rochesterWomanMag.com Abrar Shah, Sarah Taylor, Joan Thomas, Robert Vannozzi, Maurice Varon, Daniel Williford

::SHIFT+CONTROL

::fabulous finds

super finds fo

may lori’s natural foods

Lori’s Natural Foods Center was established in 1981

by Lori and her father, Jim. The goal of the store is to provide the community with wholesome food, minimally processed and containing no unnecessary preservatives or dyes. In the 14,700 square foot store, they carry foods for individuals with food sensitivities, including wheat free, gluten free, low sodium, sugar free and dairy free. They support local organic farmers, sell organic produce and try to increase consumer awareness about sustainable agriculture.

Their wellness staff is trained weekly by nutritionists, researchers, manufacturers and product representatives.

Their knowledge base is constantly growing as the industry changes and expands.

2

1

loris natural foods I 900 Jefferson Rd I Rochester NY 14623 I 585-424-2323 I lorisnatural.com

acupuncture

Acupuncture is the world’s oldest professional medicine and is currently the fastest growing complementary therapy. Acupuncture is scientifically proven to effectively treat many conditions. These include allergies, back pain, anxiety, depression, arthritis, IBS, fibromyalgia, headaches, hot flashes, knee pain, insomnia, PMS, stress, neck pain, and much more. points of harmony I 1687 English Road, Rochester NY, 14616 I 585.414.5296 pointsofharmonyacupuncture.com

16

may 2012 :: rochesterWomanMag.com

Moor peat is an organic product resulting from natural decomposition of multitudes of plants under special conditions. Over a period of thousands of years this residue was transformed. Its uncanny ability to heal, nourish and detoxify has been observed by people for millennia and has been used scientifically in European Spas for well over a century.

The Springs spa has a therapy-grade moor peat harvested from the western region of the Czech Republic has an unusual concentration of bio-mineral, trace elements, vitamins, amino acids, plant hormones and fatty acids. Moor peat contains a myriad of nutrients, natural trace elements, minerals, and humic substances easily absorbed through human skin.

3

::fabulous finds

or

detox wrap

Moor therapy is used for many ailments from mobility problems, arthritis, and hormonal imbalance to post surgery recovery and muscle recovery in sports medicine.

THE SPRINGS INTEGRATIVE MEDICINE CENTER & SPA 2 COULTER ROAD | CLIFTON SPRINGS, NY 14432 315.462.1350 | TheSpringsofclifton.com

4

natural products & unique gifts

Be Inspired is not “just another shop.� Their mission is to support, empower, and enrich lives through education as well as by providing unique products and services that nourish your body, stimulate your senses, and feed your soul.

They know a great many of their customers by first name and strive to promote a sense of well being long after your visit is over.

Formerly The Pitcher of Health, they have been providing a blend of natural, healing, and inspiring products and gifts of the highest quality since 1997. They care about the experiences of those they serve, and specialize in meeting individual needs.

Be inspired I 672 Pittsford-Victor Rd. Pittsford, NY 14534 I 585.218.0580

plantogen products

Plantogen plant derived spa therapy combines pure plant extracts with scientific know how. Plant energy is powerful. The essence of health and beauty comes from within. We can make ourselves feel and look better by taking care of our bodies. Nurture yourself, relieve stress, respect your body and soul. Stay calm, be happy, drink lots of water. Our philosophy to skincare is this simple. The inspiration to develop Plantogen was motivated by the belief in plants as effective ingredients in the improvement and maintenance of healthier, younger looking skin.

5

bella zen I Suite 105B One Grove Street I Pittsford, NY 14534 I 585-721-7354 I bellazenskincare.com rochesterWomanMag.com :: may 2012

17

::SHIFT+CONTROL

By Joe Christiano I photo by jenniffer merida

I have seen many women come in and out of the gym in the past 15 years. Many have lost weight, but the ones that have truly changed their body composition are women that have incorporated weight training into their program.

::fitness

The common fallacy among women is if they weight train they will gain bulk and become musclebound. This statement couldn’t be further from the truth. Weight training will build lean muscle mass which in turn will help speed up the metabolism and enable the body to burn fat more efficiently.

A three point system must be used when trying to decrease body fat and change body composition: 1.) Weight Training: Even if only two days a week, breaking the body up in to one upper body day and one lower body day in as little as 30 minutes will yield results.

If more time is available the body can be broken down into more specific body parts. This will allow more and multiple exercises at different angles to target the body most efficiently 2.) Cardiovascular Fitness: The heart is the most important muscle in the human body. Keeping your heart rate elevated while doing cardio will help burn calories while maintaining good heart health.

3.) Nutrition: This is a much debated topic on exactly how the macro nutrients, protein, carbohydrates and fat, are broken down. The most commonly accepted belief always stands true. Small frequent meals, every few hours will help speed up the metabolism. Water is also extremely important to every facet of life.

Every cell in your body needs water from head to toe.

That is why it is so important to drink enough fluid. For example the brain consists of 90 percent water. If you do not supply enough water to your body, your brain cannot function well which could result in headaches or migraines.

Many factors influence attaining your fitness goals.

Attacking them at every angle is vitally important to increasing the chances of success. These factors should be looked at as a lifestyle change not as a quick fix. This mind set will help with determination and success.

Joe Christiano is a certified personal trainer. For more information visit www.trainerofnaturalchampions.com.

rochesterWomanMag.com :: may 2012

19

Featured entrepreneur Heather Hay

Co-Founder and Associate Hall & Hay Consulting Associates, LLP Grief and Loss Education Specialists

D

r. Heather Hay had the chance

have even lectured internationally.

to step into entrepreneurship

H&H Consulting is unique in more

with a longtime friend and colleague: Dr. Cadmona Hall. After

ways than one: the business serves an almost unmet need, and the two

conducting a daylong workshop on Grief and Loss while in Syracuse, they realized they shared the same passion for supporting health and healing through professional grief and loss education. Rather than go their separate ways, they decided to make their passion their career and to embark on that adventure together. Dr. Hay states that having a partner made starting a venture less intimidating. “Before working together, we had already grown a beautiful friendship, knew we balanced each other well, and were each other’s support system,” she says.

partners actually live over 600 miles apart. Dr. Hay is a Family Therapist in Syracuse, while Dr. Hall is an Assistant Professor at the Adler School of Professional Psychology in Chicago. Hay notes that being apart makes them even more disciplined about their engagements. “We schedule a weekly phone call during which we assign tasks and establish our goals and objectives for the week,” notes Hay. “It keeps us on track.”

H&H Consulting was born in 2010, and the two associates have already established paying contracts and

Dr. Hay and Dr. Hall are living proof that a business can thrive no matter what the challenges. They are a perfect example of a great collaboration and illustrate how passion and dedication can bear fruit!

Dr. Cadmona Hall

wise words of wisdom…

“There will be roadblocks. You

WISe HappenIngS:

will be frustrated. Keep the faith, surround yourself with a great support system, and you will succeed.” –Heather Hay

The Bare Necessities of Starting a Business

GPS of Building a Business; Getting to YES at the Bank

WISE Living the Dream Cindy Bell

Women’s Roundtable Discussions

WHEN: April 25, 5:30 – 7:00PM, May 8, 12:00PM – 1:00PM and May 22, 5:30 – 7:00PM WHERE: WISE Women’s Business Center You are unique! And so is your business idea! But how can you translate all of that into a business?

WHEN: May 1, 5:30PM – 7:00PM WHERE: Milton Room, Whitman School of Management, Syracuse University This series, led by area experts, will give you the tips on banking relationships, building and setting up your business financial plan.

WHEN: May 2, 5:30 – 7:00PM WHERE: Cindy Bell Photography How do women start and grow their businesses? Find out by visiting the studio of the Syracuse Woman Magazine photographer!

WHEN: May 10, 5:30 – 7:00PM, Ultimate Version WHERE: WISE Women’s Business Center As a woman in business, you value the support of other women. Talk out the challenges with 10 other women over lunch!

A women’s business center… run for women, by women.

FINd uS oN:

WISE Women’s Business Center // 2610 South Salina Street // Syracuse, NY 13205 // (315) 443-8634 // jmlenwea@syr.edu

20

A PROGRAM OF THE FALCONE CENTER FOR ENTREPRENEURSHIP AT SYRACUSE UNIVERSITY april 2012 :: Funded rochesterWomanMag.com in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the Small Business Administration.Reasonable accommodations for persons with disabilities will be made if requested at least 2 weeks in advance. Call (315) 443-8634.

University Breast Imaging

to schedule your mammogram

Four convenient locations Highland Breast Imaging at Penfield Highland Breast Imaging at Red Creek Highland Breast Imaging at Highland Hospital Comprehensive Breast Care Center at Strong Memorial Hospital

585.487.3300 l mammo.urmc.edu

Scan for more information!

::SHIFT+CONTROL

I need you

Fairport...

the crown jewel of the Erie Canal

Offer valid through 5/31/12

::special feature

By Jenn Bergin I photo by brandon vick

While in medical school, both Dr. Cynthia Angel and Dr. Sajeena Thomas were certain about one thing - neither woman had any interest in specializing in obstetrics or gynecology.

“I studied it first - just to get it out of the way,” said Dr. Angel.

She quickly found that no medical specialty to follow provided her with the same satisfaction as working so intimately with women did, particularly during the joyous transition into motherhood.

“It’s such a memorable time for the patients,” said Dr. Angel. “It’s been a privilege to witness and share in those moments.”

Both doctors are highly respected medical experts in their field, yet it remains clear that their passion is truly for their patients.

24

may 2012 :: rochesterWomanMag.com

“I love being part of the birth of a child and I love taking care of women,” said Dr. Thomas. “I’m a part of their life. Not just part of a moment.”

After completing their respective medical residencies in OB/GYN, both Dr. Angel and Dr. Thomas completed post-doctoral training in Gynecologic Oncology and now practice at Highland Hospital, recognized by U.S. News and World Report as one of the best specialty practices in the region. As gynecologic oncologists with URMC/ Highland, they are skilled at working with some of the most advanced surgical equipment available, including the da Vinci® Surgical System an innovative robotic technology that allows them to perform complex surgeries with minimal incisions, thus reducing the length of hospital stays and recovery time.

Dr. Angel and Dr. Thomas treat patients who face critical gynecological cancer diagnoses, primarily ovarian, cervical and uterine. Unique to gynecologic oncology, the doctors are able to work closely with patients from the time of diagnosis and at each stage, including surgery and chemotherapy, until the end of treatment. Dr. Angel and Dr. Thomas personally perform patient surgeries and continue to advise on individualized care throughout the entire process. As a veteran oncologist, Dr. Angel has known and worked with some of her patients for over twenty years.

“We know our patients’ families, their children, their hobbies…and their goals,” said Dr. Thomas. “We provide individualized care that aims not only help heal, but also help achieve those individual goals – whether someone wants to dance at a wedding…or watch their son graduate from high school.”

Dr. Angel and Dr. Thomas completed their medical residencies more than two decades apart, but have similar philosophies that bridge any generation gap. Both doctors find fulfillment in thoroughly helping each patient and her family to completely understand her diagnosis, treatments and prognosis.

“Oncology patients are special. They are so appreciative,” said Dr. Angel.

“They’re truly grateful and there’s so much satisfaction in that.”

Dr. Thomas agrees. While in medical school, she recalled finding that many patients were “dying confused,” without a full understanding of their disease and options for care.

“I vowed to never let that happen,” said Dr. Thomas. “It’s so important to me to be involved and to be able to communicate with my patients.”

Dr. Angel tailor treatment and chemotherapies to meet each patient’s personal goals and offer this individualized care.

“Women in general are very open about what they’re going through,” said Dr. Thomas. “They’re always thinking about their family first and worried about the needs of their children and husband.”

Neither woman does it all alone. Both are married to doctors and juggle chaotic schedules and growing families. Dr. Thomas came to Rochester two years ago, after earning her MD at Johns Hopkins and completing her post-doctoral training and residency in OB/GYN and Gynecological Oncology at Washington University. She’s also a new mom and can relate to the struggles of every working mother.

“When I’m home, I’m home,” she said. “That’s where my focus is.” Still, she admitted with a laugh, “My two-year old definitely knows what a pager is…she knows what that sound means.”

After graduating from Harvard University, Dr. Angel attended medical school at Penn State, where she met her husband. The couple actually attended the same high school, at the same time, yet they had never met.

“We have old pictures where we’re both in them, on opposite sides of the room,” she said with a smile. “But we didn’t even know each other yet.”

Together the couple has traveled much of the world with their two teenage sons. Dr. Angel completed her post-doctoral training and residency at Strong Memorial Hospital in 1988, and has been recognized several times as one of “America’s Top Oncologists.” She was awarded the Jacob Gitelman Award from Gilda’s Club of Rochester and Cancer Action in 2005.

“If they’re admitted into the hospital, even for a non-related issue, I want to know,” said Dr. Thomas. “Once a patient is a gynecologic patient, they’re always a gynecologic patient.”

As further evidence of her passion for her work and for her patients, Dr. Angel co-founded the Cancer Wellness Spa in 2006. The nonprofit organization offers diversionary activities to patients receiving chemotherapy treatments. In an attempt to make the exhausting and often unpleasant treatments a more positive experience, the organization offers spa activities such as manicures, skin care, and makeovers in the treatment center.

Dr. Angel and Dr. Thomas develop close relationships with their patients; yet remain positive and courageous while surrounded daily by hundreds of women fighting the battle of their lives. The doctors realize that their encouragement can offer strength and hope, and they remind themselves that the patients would face cancer “with or without them.”

Dr. Angel also helped to initiate “Better Day Buddies” at Golisano Children’s Hospital, a program which brings clowns, video games and “goodie bags” to pediatric cancer patients in the hospital. She is also an advocate for raising ovarian cancer awareness, and organizes an annual 5K Run/Walk at Cobbs Hill Park.

“I didn’t cause the cancer. But I can be there while they deal with it,” said Dr. Angel. “I choose to stand by their side and there’s so much joy in that,” she said. “That’s what I focus on. It outweighs the sadness.”

Despite her accomplished career and personal life, Dr. Angel is much more interested in talking about her patients than in talking about herself.

She serves as a constant advocate for her patients, regardless of the issue, remaining keenly aware that as an oncologist, she has the most comprehensive knowledge of her patients’ care and individual needs.

Dr. Angel and Dr. Thomas agree that every patient has a personal impact on them. And if the time comes when they can no longer enhance a patient’s quality of life – they strive to enhance the quality of death.

“If it gets to that point - it becomes about preserving the dignity of their life, through the quality of their death,” said Dr. Thomas. “There’s incredible value in that.”

The doctors aim to determine what is of utmost value to each individual patient. It may be important to one woman that she not lose her hair and be viewed glaringly as a “cancer patient,” while another woman may not want to spend her days feeling tired and nauseous. Dr. Thomas and

She beamed as she showed an inspirational video from Highland Hospital’s 6th Annual Gala held in March, to benefit the hospital’s growing gynecologic oncology program. The video featured six longtime gynecologic cancer survivors from the Rochester area, patients Dr. Angel has known for decades. She smiled as she spoke of the women’s families and successes and became tearful as she recalled their struggles.

“I’ve seen this video a thousand times, and I still cry,” she said, grabbing a tissue to wipe her tears. “What we do is hard, but I would do it all again.”

Dr. Angel and Dr. Thomas are an inspiration and a constant reminder that healing is about more than just medicine.

rochesterWomanMag.com :: may 2012

25

Low Testosterone is a fairly common medical condition affecting 20 to 30% of men.

If you are a man and at least 18 years of age and less than 80, are in reasonably good health, and have been told that you have low testosterone, you may be eligible to be in a clinical research study evaluating the safety and effectiveness of an investigational medication for the treatment of male hypogonadism.

Eligible volunteers will receive, at no cost, all study-related: Physical Examinations, DEXA Scans and ECGs Laboratory Tests Investigational Medication Reimbursement for Time and Trevel Expenses

::special feature

By Stephanie Williams Everybody at Ontario ARC’s Canandaigua campus is well-acquainted with Albert, a mild-mannered and bashful Boxer turned therapy dog.

Bringing delight wherever he goes whether it be to young patients visiting the Autism Center, adult participants in the center’s day programming, or colleagues, Albert receives the very important pup treatment at the area’s premier organization serving the developmentally disabled.

What’s the secret to Albert’s success? Take a moment to look past the other end of Albert’s leash and you’ll be looking right at it. Branchport resident Gail Furst, who leads Ontario ARC’s Pet Connections program, brings a lifetime of experience and love of everything canine to enrich the lives of children, the elderly, and the disabled. Furst says, “[My colleagues] spend their lunch hour in my office, always wanting to learn something new about Albert!”

Furst’s path to obedience training and furthermore pet therapy began while she was leading a support group for women affected by domestic violence based in Ontario and Yates Counties. After seeing first-hand the calming affect a Boxer puppy had on a shy young girl and her mother over 26 years ago, she began immersing herself in obedience training classes and later integrated pet therapy methods into her work in the human services sector.

“I had heard about dogs used as pet therapy but I had never really seen it happen until then,” says Furst, who is passionate about providing highquality, accessible human care services to rural communities. “It was very real …so I started doing some research and I have never stopped since.”

Furst steadfastly believes that any dog has the potential to become a therapy dog. Through her own obedience and therapy training service, Canine Healers, Furst has brought out the best in hundreds of breeds from boxers and pit bulls to Chihuahuas and greyhounds. She explains that the saying “It’s the deed, not the breed” absolutely applies to pet therapy.

Therapy dogs play many roles in human services and they vary depending on whom they serve. Young children are more likely to show up for school when they know that Albert will be there to practice their reading skills with – an established early literacy movement. Therapy dogs give comfort and smiles to those needed extra assistance, it being from a nursing home or Ontario ARC’s services.

What does Furst think we can learn from a dog? “Dogs are spontaneous, they are candid, and they are truthful,” Furst explains her connection to dogs. “They are unconditional. Would that be great to have in people? You know how a dog is feeling just by watching their body language.”

Albert is Furst’s seventh therapy dog and fifth boxer. Furst has previously trained and owned a racing greyhound and English bulldog; it is safe to say her pups past and present are among the luckiest dogs in Yates County.

“They are spoiled,” Furst says. “I buy my cars according to whether my dogs and their crates will fit i them. I feed them a holistic, all-natural diet and control their food so they are in good shape all the time.” Today, Albert has the privilege to run free across Furst’s 11-acre property, and even accompanies Furst on canoe paddles.

“I’ve always had dogs in my life,” Furst explains. “I am so grateful to have a job that encompasses all that I enjoy. I have seen a dog bring a smile to a sad face, confidence to an insecure person, and motivation to move ahead.”

For more information about Pet Connections or to register for dog obedience classes, contact Ontario ARC at (585) 394-7500. rochesterWomanMag.com :: may 2012

27

::healthy woman

By Lori Barrett I photo by brandon vick

When it comes to health care, all women deserve the same opportunities and the University of Rochester Medical Center’s Women’s Health Center at Lattimore is a huge stride in that direction, according to the Center’s Darlene Walker, RN.

the Department of Obstetrics and Gynecology at URMC. “Additionally, this new location will serve as a medical home for women’s health, enabling us to offer extended hours and will enhancing our ability to provide coordinated care for our patients.”

In April, Strong Memorial Hospital expanded and relocated its Women’s Health Practice and Ob/Gyn Ultrasound service to 125 Lattimore Road, in space expressly designed to meet the outpatient ob/gyn needs of women. Renamed the URMC Women’s Health Center at Lattimore, the community-based setting is close to the hospital and affords easy access for patients.

While care providers at the previous location in the hospital’s ambulatory care facility saw 23,000 patients annually, the Lattimore Road site will have capacity for 30,000 visits per year, helping to meet a growing demand for services in a more timely and efficient manner.

“Women in our community have a beautiful, new facility in which to receive their health care,” says Walker. “The center is well designed for timely patient flow, offers free parking, and is accessible by RTS bus service, which also takes patients to and from the hospital if they need to pick up prescriptions or in need of other services.”

A nurse for nearly three decades, Walker has long been committed to the philosophy that under-served women in the community deserve the same high quality health care that is available to patients of private practices.

“Many of the women I have known are ‘survivors’ in life, often due to circumstances they are not able to control. I believe they should be able to come to our center and feel safe and know we are always available to help them. This does happen; we have women who call us reaching out for help. Our new center is both welcoming and accessible,” Walker says.

The Women’s Health Center at Lattimore serves all women in need of outpatient general and special obstetric and gynecological care. Other services include ultrasound, fetal monitoring, genetic counseling, laboratory testing, and support such as nutritional counseling, social work services, and financial assistance for health care services.

“The Lattimore Women’s Health Center enhances our ability to deliver care and ultimately improve health outcomes and reduce disparities for many who find it a challenge to come to appointments at the hospital,” says James R. Woods Jr., M.D., Henry A. Thiede Professor and Chair of

“The decision to relocate was, in large part, due to the need for more space to expand our program,” Walker says. “We were not always able to provide timely services, being limited by inadequate space for exams and consultations. Also, we lacked dedicated space other vital services such as social work and nutritional support. Our new center allows us to provide these greatly needed services.”

Open to all women, the Women’s Health Center at Lattimore offers: • General Ob/Gynecology, including family planning, urogynecology, chronic pelvic pain care, obstetrical care for high- and low-risk pregnancy, and outpatient procedures including colposcopy, anoscopy, Lletz, and birth-control device insertion. Ancillary services will complement care for patients, including social work, nutrition, financial case management, and behavioral health.

• Special Care Clinic, providing services to high-risk obstetric patients

from the community and throughout the region. Education, nutritional and social-service support are integral to the care of these patients, who deliver their babies at Strong Memorial Hospital.

• Ob/Gyn Ultrasound Imaging, for early pregnancy detection, later pregnancy fetal anatomy, fetal heart-rate monitoring and ultrasoundderived assessment of fetal health, gynecology assessment of reproductive tract abnormalities, and evaluation of post-menopausal bleeding.

• Genetic Counseling, for pre-pregnancy evaluation and for pregnancy-related ultrasound abnormalities or abnormal results from genetic assessment during pregnancy.

• Laboratory Support, making blood and urine testing easily accessible and more efficient and timely for patients.

For information or appointments, please call (585) 275-2691.

28

may 2012 :: rochesterWomanMag.com

Advertisement

You may hear calls for blood donors when you turn on the television, listen to the radio or even receive a call at home. But did you know that there is another way you can help? Each day, the New York-Penn Blood Services Region of the American Red Cross must collect on average 1,200 units of blood to maintain a sufficient blood supply. In order to do this, the Red Cross typically needs to run 10-to-15 drives a day in the Greater Rochester area. You can help us increase our pool of donors to meet these goals by becoming a blood drive sponsor.

::SHIFT+CONTROL

Make a Difference in Your Company and Your Career: Become a Blood Drive Sponsor

It may seem daunting to host a blood drive, but you may find it beneficial for your company, your career and the community at large. Hosting a blood drive can: • Build community trust and goodwill in your company. A Cone/Roper Report indicates that 8 in 10 Americans say that corporate support of causes wins their trust in that company.

• Boost employee morale. A Cone/Roper Report indicates that 87% of employees at companies with cause programs feel a strong sense of loyalty to their employer.

• Highlight your special skills. Hosting a successful blood drive is a great way to proactively show company leadership your project management, organizational and strategic planning skills. Plus, you’re giving back to your community in a meaningful way.

• Ensure a healthy workforce. Considering that one in three people will need a blood product transfusion in their lifetime, many of your colleagues may directly benefit from a healthy community blood supply.

While there are a few basic roles involved in blood drive sponsorship, including providing a suitable location, forming a recruitment committee and setting blood collections goals, the Red Cross will work with your organization each step of the way to support your efforts. Our professional account managers will provide you the tools and support you need to host a successful blood drive.

To find out more information about becoming a blood drive sponsor, contact Rochester District Director Debra Miller at (585) 760-5829. Or, if you’d like to find an opportunity to donate blood at a convenient location near you, call 1-800 RED CROSS or visit redcrossblood.org.

On behalf of the patients relying on the Red Cross for lifesaving blood products, thank you in advance for your support.

::rwm entrepreneurs

By Stephanie Williams I photo by rita laveck

“Complementary health is here to stay,” says Nancy McCullough, the confident founder and president of Natural Alternatives, a holistic and homeopathic healing center in Webster. “I have seen a major shift in people wanting to try something natural. People are more willing to put their money into it because of high insurance costs or they aren’t getting the desired results from medications that they had hoped for.”

“I consider myself a specialist in my own right and I’ve been very fortunate to get referrals from doctors,” says McCullough. “This is partly because I don’t recommend going off medication and with my strong medical background, physicians are comfortable sending their patients to me.”

McCullough, a registered nurse and practitioner of homeopathy and holistic medicine is poised to celebrate her sixth year at Natural Alternatives’ 3000+ square-foot facility, now offering a comprehensive array of services including chiropractic, acupuncture, colon hydrotherapy, massage therapy, life coaching, and weight loss. Just as there are no two clients who are exactly alike, Natural Alternatives never beats around the bush or gives cookie-cutter solutions to common concerns. “My responsibility is to help you achieve the best health that you can in whatever way that is – whether it’s purchasing organic food or visiting an acupuncturist, it’s my responsibility to help you and to add supplements where something is missing.”

32

may 2012 :: rochesterWomanMag.com

A passion for improving other’s wellbeing whether at three-weeks old or 90 years old is the not-so-secret component to McCullough’s success. “I am very devoted to making a difference, especially for women,” says McCullough. “I am committed to making them feel better because of the ripple effect it causes in their professional and personal lives.” It is McCullough’s belief and sincere goal to not only improve the health of individuals who seek her guidance, but also the happiness of those who make daily appearances in her client’s lives (family, roommates, employers, and coworkers).

Even in a time when many are considering new approaches to their physical and mental health, McCullough does not see skeptics as a challenge to her. “I’m okay with a client questioning me because I have been in that western modality and as an operating room nurse, I’ve seen it all.”

However, McCullough is all-around blessed and thankful for not only her years of experience in the field of complementary health, but also her carefully-chosen staff of practitioners who all play their roles in sustaining Natural Alternatives as the largest, most trusted, and most referred center in the Rochester area.

“I have to be doing something right if I’m still around!”

For more information on Natural Alternative, visit http://www.naturalalternativeswebster.com.

1425 Jefferson Road, Rochester, NY 14623

New-U brings an innovative approach to hair replacement and restoration by individually tailoring services to meet the needs of each of our individual clients.

With over 20 years of experience serving clients throughout the Rochester and Western New York area, we set a new standard of excellence.

Schedule a FREE Consultation!

There are more than 107,000 children like Jesse, available for adoption in the United States and waiting for their forever family.

Help Lift Jesse’s Wait.

CAP ID #1823 www.ChildrenAwaitingParents.org

::local business matters

By Ashley Cooper I photo by rita laveck

Madonna OB/GYN hardly resembles a clinic. In fact, the facility seems more like the luxurious spa getaway you’ve always pined for. The walls are not a dismal, pasty white but are painted in soothing earth tones, deep plums, warm grays, and chocolaty browns. In place of trite medical posters featuring the human anatomy in a less-than-flattering manner are the likes of aesthetically-pleasing black and white photographs. The ultra-chic décor reminds you of the pages of an acclaimed home interior magazine, and the place is marked by posh pieces of furniture.

Resembling a sophisticated living room is the waiting room, which in many health care facilities, is the most intimidating aspect of the experience. Not at Madonna OB/GYN. Apart from sporting a gorgeous fireplace, the chairs are cozy leather in lieu of generic, chilling, typical “doctor’s office” chairs. This is all part of the innovative vision Madonna Tomani, M.D., has for her practice--to be, in her own words, “something different.”

“When you see the doctor,” Tomani explains, “it shouldn’t be threatening.

You shouldn’t feel like a number. It should feel like a family.”

Dr. Sraddha Prativadi, an obstetrician and gynecologist at Madonna OB/GYN, speaks of Rochester as a leading contender in health service: “We’re in a fortunate town, we have a high level of care here,” she says, “but we have to pay attention to how we care.”

In 2010, Dr. Tomani joined forces with a friend and business partner to establish the practice with an objective to offer a unique alternative for women in Rochester. Dr. Tomani stresses that Rochester is all-around an ideal community, not only in terms of medical expertise, but it’s a first-rate location for raising a family. At Madonna OB/GYN, a division of Invision Health, Tomani is joined by Prativadi, Catherine Falcon, NP, and Donna Nothnagle, RN. The practice prides itself on providing comprehensive care, on its holistic-based attitude toward women’s health, and its devotion to relational patient care. In fact, because of its admirable standard, women all across the region are flocking toward the practice.

“We’ve hardly had to do any advertising,” states Tomani in humble awe.

34

may 2012 :: rochesterWomanMag.com

According to Dr. Prativadi, “The most important thing is to maintain an open, non-judgmental, loving environment. From a philosophical standpoint, people are searching for a loving environment. Some find it in a church, some are fortunate enough to find it in their own families, but I think solution-oriented environment does wonders.”

Madonna OB/GYN offers a vast array of services from gynecology, to Botox, to laser hair removal, to 3D and 4D ultrasounds, to weight loss programs. Tomani is also currently in the process of extending the services, hoping to soon provide acupuncture and other holistic remedies.

“I always loved taking care of people,” says Tomani, “and women are so easy to take care of! They’re so motivated, they come with questions. You become a monumental part of their life-you can’t help it! You’re there for the most intimate events in their life-you’re there to deliver their babies, or you’re there if there’s a tragedy.”

It would be an understatement to say that most women are not rushing to their gynecologist appointment. I asked Dr. Prativadi what she believes to be the greatest misconceptions about women’s healthcare. “There are so many,” she laughs, “Number one-pelvic exams should not hurt!

Exams should be done with tact and tenderness. I wish I could eradicate that fear. There’s also somehow this false information about labor and laboring in the hospital,” she says.

“I think there was a point in time where labor was overly-medicalized, and so today, the labor experience is really not like that. Especially at Highland, the staff is excellent, and they have access of medical care to keep things safe and have good outcomes. They also provide a nice, homey feel, and a warm, supported labor experience, not only for the mother, but also for her partner, her mother, etc.”

Each professional member of Madonna OB/GYN is passionate about developing quality relationships with patients and is determined to provide an outstanding level of care.

To learn more, visit: http://www.madonnaobgyn.com

Bariatric Surgery center

Thinking about weight loss surgery?

The Bariatric Surgery Center at Highland Hospital is the region’s only center accredited by the American College of Surgeons.

As the recognized leader in weight loss surgery, we do more gastric bypass and gastric band procedures than any other hospital in the region. And research shows that centers performing the most surgeries have the best outcomes.

We are the only program that takes a comprehensive approach and truly partners with patients for the best long-term outcomes – we offer everything from pre-surgical education, to nutrition and lifestyle counseling, to post-surgical support.

Attend a FREE Seminar – Offered Monthly.

Call 585.341.0366 today.

To learn more, join us for a free informational seminar and meet our surgeons who will be happy to answers your questions.

To register, please call 585.341.0366 or visit BariatricSurgery.URMC.edu

Fast, Quality Care at a fraction of the cost of an emergency room visit

• Onsite x-ray services and diagnostic tests • Most patients treated in one hour or less • All major insurances accepted

NEW Migraine Treatment Center at the Wilson Center • For acute migraine sufferers, ages 16 and older

• Equipped to administer a wide range of migraine-specific medications

• Call 339-4020 for a same-day

appointment, walk ins are welcome

Walk in or call 338 -1200 for a same day appointment Folsom 1850 Brighton-Henrietta TL Rd. Weekdays: 2 pm-10 pm Weekends: Noon-8 pm

Greece 470 Long Pond Rd.

Weekdays: Noon-10 pm Weekends: 10 am-8 pm

www.urgentcarerochester.com

Wilson 800 Carter St.

Weekdays: Noon-Midnight Weekends: 9 am-Midnight Migraine Center: Daily, Noon–9 pm

Sareena Fazili, M.D., Unity Ob/Gyn

::SHIFT+CONTROL

We’re taking the hassles out of health care.

How health care should be We get it. Dealing with anything medical can be stressful. That’s why we’re removing hassles and making your health care experience easier.

unityhealth.org

From the moment you arrive to the moment you leave, we don’t just want you to feel better – we want you to know you’re being cared for by skilled, compassionate professionals focused on you. When you

Find us on Facebook

need us, we’re here with convenient access and friendly smiles.

And no one ever has to pay for parking. That’s how we do it at Unity.

And that’s how health care should be.

Use the QR Reader on your phone for access to more information.

CUT CLUTTER NOW

Professional Organizing Services

ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ HOURS Tuesday-ThursdayÊÊÊÊÊÊÊÊÊÊÊÊÊ 10:30-6pm FridayÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 10:30-9pm SaturdayÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 10:30-6pm SundayÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 10:30-5pm

663ÊNorthÊWintonÊRoadÊIÊRochester 585.286.9086ÊIÊwww.aretegallery.com

20%ÊOFF AnyÊOneÊItem

1855 Monroe Ave. BrightonÊCommons 585.473.5343

Here you will find the most creative, unique, and continuely educated stylists that Rochester has to offer. Our stylists have experience with hair shows, fashion shows, movies sets, and local news stations. We also carry the entire line of Redken & Redken for Men Products. extensions & keratin treatments available services for women, men & children

::cover story 40

may 2012 :: rochesterWomanMag.com

strong

building a

foundation

By Caurie Putnam I Photos by Brandon Vick

To understand who Kathleen Mulholland Parrinello is one need look no further than her activities four days earlier this spring.

She developed homegrown leadership skills and became the first female on the youth council for her county.

On March 29th Parrinello, the chief operating officer and associate vice president of Strong Memorial Hospital, spoke at the unveiling of the plans for the Golisano Children’s Hospital at Strong’s new 245,000 square foot, 180 million dollar building. Three days later, she was in Knoxville, Tennessee for the Covenant Health Knoxville Marathon. Parrinello, 59, was not there for hospital affairs, but for matters of the heart.

Her parents expected the children to study hard and go to college.

“They taught all of us that the great equalizers are competency, hard work and education,” Parrinello said. “And that there is ample opportunity out there for everyone.”

When it was time for the eldest Mulholland child Pat to look at colleges they took him to see the University of Rochester.

Along with twenty family members, she ran the marathon’s 5K to honor her brother Pat Mulholland, who has Lou Gehrig’s disease.

The family raised $13,000 for the Tennessee ALS Association.

They loved the campus, people, and academic opportunities at Rochester. However, Cornell was better suited for Pat and that is where he chose to attend.

“Kathy is the benchmark of work life balance,” said Vicky Hines, president and CEO of Visiting Nurse Service of Rochester and Monroe County, Inc., who has known Parrinello since 1987.

When it was Parrinello’s turn to leave Elyria, her parents remembered the University of Rochester. Although Parrinello got accepted to and wanted to attend Ohio State her parents nudged her to the university on the Genesee River.

“She is the gold standard – someone who can be incredibly effective in both realms, personal and professional.”

Interestingly enough, Parrinello’s professional realm has roots to her familial home in Elyria, Ohio where a college tour made by Pat Mulholland forty-years ago paved the way for her brilliant career in Rochester.

The Route to Rochester The oldest daughter of Bernard and Mary Mulholland’s eight children, Parrinello remembers her childhood with fondness. Her mother was a teacher and librarian and her father, who grew up in Brooklyn and was in the Navy, was a product manager for a large air and heating firm.

“As one of the oldest in a large family I became my mom and dad’s right hand,” Parrinello said.

Her sister Beth Schuber, of Webster, remembers Parrinello as “a caretaker, trendsetter and leader of the pack.”

“My parents were practical, humble, and had a very strong work ethic,” Parrinello said. “They taught us that it doesn’t matter what job you have, you need to strive to be the best person in that job.”

“At first I resisted,” Parrinello said.

“But I was soon delighted they pushed me in the direction of Rochester.”

Meliora The Latin motto of the University of Rochester is “Meliora” which translates into “always better”.

“Always better” is what transpired each step of the way after Parrinello arrived on the campus of the University of Rochester.

Parrinello entered the School of Nursing in 1971 as an undergraduate.

“I liked health care a lot,” Parrinello said. “I saw nursing as potential for a wonderful career.”

While an undergraduate she met a fellow student and football player Richard Parrinello. The two fell in love and got married. Parrinello graduated with her BS in Nursing in 1975 and got her first nursing job just steps away from the University of Rochester’s River Campus at their hospital Strong Memorial. She still remembers the day: June 2, 1975. rochesterWomanMag.com :: april 2012

41

::COVER STORY

Aside from a brief time in the late 1980s when she worked at Rush University Medical Center (St. Luke’s Hospital) in Chicago when Richard was coaching football at the University of Chicago, Parrinello’s entire nursing and administrative career has been at Strong Memorial Hospital.

“Strong has been a wonderful organization for me to grow my career,” Parrinello said. “I can’t think of any job I’ve had here that I didn’t enjoy doing. All of the positions gave me a great sense of satisfaction and prepared me for the job I’m doing today.”

A Stronger Strong Parrinello became the chief operating officer (COO) of Strong in 2000. As the COO she oversees all day to day operations of the largest and most specialized hospital in western New York - a hospital that employees nearly 8,000, accommodates approximately 800 acute inpatients daily and has over 39,000 annual admissions.

Strong Memorial Hospital is comprised of three patient care centers: Strong Memorial Hospital, Golisano Children’s Hospital, and the Wilmot Cancer Center.

As the only pediatric hospital in the Finger Lakes region, Golisano Children’s Hospital cares for 74,000 children each year.

U.S. News & World Report ranked Golisano Children’s Hospital as one of America’s Best Children’s Hospitals for Neonatology, Orthopedics and Neurology and Neurosurgery.

The Strong that Parrinello oversees today is very different than the one she had her first nursing job at almost forty years ago.

It now includes organ transplant, trauma and burn care, a neonatal intensive care unit, ambulatory care, eye institute, care for the chronically mentally ill, complex cardiology, comprehensive nueromedicie, visiting nurses, faculty practices, nursing homes, and much more.

“I’m so pleased and proud of the fact our institution has grown and ranks right up there with some of the best hospitals in the nation,” Parrinello said. “Our services are more comprehensive than ever before and span most any disease and condition anyone can imagine.”

Her Home, Patients Home And while Parrinello is proud at how much Strong has grown, she is also proud that size has not taken away from a feeling of home.

“Over the years I’ve heard patients say numerous times ‘We were afraid to come to Strong because we thought it would be too big,’” Parrinello said. “But then I hear from those same patients and families that once they got here it did not seem big at all.”

Parrinello credits the staff, nurses, physicians and hospital administrators she has worked with over the years with building and maintaining personalized care and relationships.

“So many people have moved our organization not only to the highest standards of quality, but the highest level of personal care,” Parrinello said.

42

may 2012 :: rochesterWomanMag.com

Colleagues and friends of the ever humble Parrinello stress that her role in getting Strong to such a level cannot be overlooked.

“Kathy is so widely respected,” Hines said. “I’ve never met anyone who didn’t think highly of her. She’s strikingly intelligent, fair, measured in her decision making, and has a tremendous work ethic and integrity.”

And Other Home While Parrinello has helped grow Strong, she has also simultaneously grown three boys into accomplished young men. Parrinello and her husband, who served as the head coach of the University of Rochester’s football team from 1989 – 1997, are the parents of three sons: Michael, Jeffrey, and Stephen.

Michael is a principal at the Bonadio Group in Rochester; Jeffrey is an assistant women’s basketball coach and head golf coach at Monroe Community College; and Stephen is a tax attorney at Jones Day in Manhattan.

“Kathy is a wonderful mom,” said Schuber, “Not only has she always been there for her kids despite her professional demands, she is a role model for her kids.”

Parrinello admits that it was not always easy juggling motherhood, work, and school, but that she managed by thinking long term. Her advice to other professional women with young children is to not be hard on yourself, cut yourself slack from time to time, and surround yourself with friends who understand your priorities.

“I had to make a deliberate choice for a time not to do a lot with friends if it didn’t involve our children,” Parrinello said. “My good friends understood and respected that.”

Now that Parrinello’s boys are grown, she is enjoying spending time with friends again and doing activities she loves, such as tennis and paddle.

One of those friends, Susan Wylie, Assistant General Counsel of Eastman Kodak, had these words to say about Parrinello: “Kathy goes from a non-stop hectic day at work, filled with intense meetings and demands, to the tennis or paddle court, where she plays her heart out and wins more often than not! She also is a dedicated mother, wife, grandmother, sister and daughter and never compromises her family in any way.”

“Strong has been a wonderful organization for me to grow my career”.

::cover story rochesterWomanMag.com :: may 2012

43

University of Rochester Medical Center

Department of Obstetrics and Gynecology

S av e t h e Da t e

Wom e n ’s H e a lt h G ol f C l a s s ic Victor Hills Golf Club | June 8, 2012 9:00 am Registration 10:00 am Shotgun Start on the South course (best ball format) with Lunch on the Turn 4:00 pm Hors d’oeuvres, Program and Prizes

The health of women in our lives affects us all.

Join us for our second annual Women’s Health Golf Classic to benefit research and clinical care for all the women we love.

For information, contact James R. Woods, Jr., M.D. Chair, Department of Obstetrics and Gynecology 585.275.5201 james_woods@urmc.rochester.edu

For event information, contact Irene Doktor 585.275.9827 idoktor@admin.rochester.edu

of

University Dermatology Associates Facial & Skin Rejuvenation: Wrinkles & Frown Lines Botox R Dysport R Xeomin R Smile Lines & Deep Wrinkles Juviderm R Restylane R Perlane R Radiesse R Facial Volume Replacement Sculptra R Leg Vein Treatment Sclerotherapy

Chemical Peels Lunch Time Peels Deep Peels Laser Surgery Hair Removal Freckles & Brown Spots Red Spots & Broken Blood Vessels Acne Scarring Stretch Marks Deep Wrinkles Neck Tightening Blue Light Treatment Photo Facials

Additional Information Available. Consultation Fee will be Credited to Treatment Cost.

Sherrif F. Ibrahim, M.D., Ph.D.

400 Red Creek Drive, Suite 200, Rochester, NY14623

Dear Christina, There are a few ways to tackle this issue. The first may be to look into securing some capital. You can look at finding an investor who will put up money to help you grow. You would have to work out some terms, would they be getting a percentage of the profits?

Or would you be paying them back a certain amount of money?

You can speak to a bank directly about securing a loan, for three, five or even ten years. Businesses will sometimes use their credit cards to finance a bigger purchase. My suggestion is to find one that will not charge you interest for six months to a year. If you divide your payment up into equal parts, you can pay the money back before the interest becomes due. I do not suggest doing this unless you know you can pay back the money in full. With the new laws, credit card companies have to disclose how much interest you will be charged each month if you do not pay off the amount by the end date. There are even some companies that will lend you money based on your accounts receivable. Remember they will be charging you a percentage on each invoice they pay.

This usually works best for someone who has a longer wait for receiving payment, terms of net 90 or 120 days.

::wisdom in a traffic jam

Dear Angella, How do I go about enhancing/expanding my business if I am not made of money?

Christina

Whatever you decide to do, please be consistent, good things take time. Remember Rome wasn’t built in a day.

Have a question for Angella? She can be reached at angella@wisdominatrafficjam.com be sure and check out her website at www.wisdominatrafficjam.com.

Your other option is to increase your current client base. This may be the slower of the options, but you will not have to repay any money. In fact, once you build your client list, if you treat them well they will stay and keep adding to your bottom line.

For starters you can ask your current clients for a referral to their friends. A good way to do this is by rewarding them for their help.

You could offer both parties 10 percent off their next service. To ensure loyalty among your clients, try offering a rewards program.

When they spend x amount of dollars they get something free, or a percentage off their next purchase. As women we love to get something extra for free. I know I personally have a few loyalty rewards cards in my purse, for the stores I frequent the most.

When deciding where I am going to spend my money, I often look to who I have a rewards card for.

If you do not have a client base, your best option is to get people talking about you. You can pay for advertising, but please be consistent. A onetime ad is not going to work. Try for at least six months before you make a decision. You may also send out press releases to local media. Be sure and include how you are different, or unique. You can sponsor a charity event, or give a talk about your product or service at any number of local meetings. When you speak on a topic, it is often publicized many different ways. This translates into more people hearing about you and your company.

Your audience will see you as the go-to person. Remember, when you give your talk to offer up some free information. Be sure and put your name on your hand out. You want people being able to find you easily. People will often take the information back to their office and pass it around. rochester WomanMag.com :: may 2012

45

::special feature

While May is designated as skin cancer awareness month and a prime opportunity to increase mindfulness of this group of diseases, it is important to integrate permanent changes into your life and the health of your skin that last well beyond May 31st.

As summer quickly approaches, we are reminded that although the sun makes us all feel alive and motivates us to shake the doldrums of winter, harmful ultraviolet (UV) rays are tightly linked to the development of skin cancer, premature aging, and poor skin integrity. This is particularly true for women, in whom the rates of skin cancer are increasing at alarming rates. While the rates of many common cancers are on the decline, the rate of new melanoma incidence has increased faster than the seven most common forms of cancer.

To Put Things In Perspective:

Women under 39 have a higher chance of developing melanoma than any other type of cancer with the exception of breast cancer.

One in 58 Caucasian women will develop melanoma in their lifetime, and one person each hour dies of melanoma in the United States.

The number of basal cell carcinomas in women has more than doubled over the past 20 to 30 years, while the number of squamous cell carcinomas in women is more than seven times higher.

One or more blistering sunburns in childhood can more than double your chance of developing melanoma as an adult.

Over 70 percent of indoor tanners are young women aged 16 to 29, and those who tan indoors are almost twice as likely to get melanoma then those who have never tanned indoors.

Tips For Practicing Safe Sun:

Wear sunscreen everyday. The skin has a running meter of all the UV exposure you have incurred since the day you were born. Stop this meter from ticking, even during winter months by applying a facial moisturizer or foundation with built-in SPF. Fortify this with dedicated sunscreen when you know you will be out in the direct sun.

Move your hair part around. Exposed scalp skin, even in women with full heads of hair, is a prime target for harmful UV exposure. Wearing your hair part in the same location for many years predisposes this area to

the development of skin cancer. Moving your hair part around can help prevent this, or better yet, wear a hat!

Use your shadow as a guide. If you look down on the ground and your shadow is shorter than your body, than this means the sun is directly overhead, or close to it. This translates to peak UV intensity and the worst time to be exposed to the sun. Go for that jog and play your tennis or golf before 10 a.m. or after 2 p.m. During these hours, kick back and enjoy the shade.

Stop going to the tanning booth. Tanning may feel and look good, but in reality, it is the body’s response to damaged DNA caused by UV exposure. Just like we know smoking causes lung cancer, medical research has confirmed that UV causes skin cancer. Would you smoke an entire pack of cigarettes at once?! Likewise, place your reflective mirrors, iodine and baby oil into permanent retirement.

Don’t believe the myth of the base tan. Sorry, getting that bronzed look in June doesn’t protect you from further damage in July, August and September. Continued exposure means continued damage and a higher chance of developing skin cancer and premature ugly wrinkles. Get protected and stay protected for the duration of the summer.

Don’t ignore the pimple that won’t go away. Spots on the skin that are scaly or bleed for several months, particularly those in sun-exposed areas, may be pre-cancerous or cancerous. The earlier these growths are identified, the earlier they can be treated and the less involved the treatment. If you are aware of such a spot, have it evaluated by one of Rochester’s many great dermatologists.

Protect your kids. The earlier good habits are incorporated, the better off your children will be. Don’t underestimate the impact that sun exposure in childhood has on the development of skin cancer as an adult.

Take those few minutes to remind your young ones to slather on some sunscreen and a hat before soccer practice or the trip to the pool. Educate your children early and they will benefit in the long run.

Sherrif Ibrahim, MD PhD is Assistant Professor of the URMC Department of Dermatology. His practice is focused on procedural and surgical dermatology including the management of skin cancer with Mohs surgery. rochesterWomanMag.com :: may 2012 47

Rochester’s Newest Accessories Boutique www.fahsye.com • 212 Winton Rd North

Dermatology Associates of Rochester introduces CoolSculptingÂŽ. The coolest, most innovative, non-surgical, natural way to quickly lose those annoying bumps and bulges of stubborn fat.

CoolSculpting freezes fat cells and naturally eliminates them. You’ll see remarkable results in as little as one treatment.

Discover CoolSculpting.

The only thing you have to lose is that stubborn fat.

Call Dermatology Associates of Rochester, 585.272.0700, to schedule a consultation or visit www.dermrochester.com.

Stay current with us...

Inspire

rochester women

Dr. Lesley Loss and Janice Loss

Dermatology Associates of Rochester

By Ashley Cooper I PHOTO BY jenniffer merida

It’s often said that the happiest people are those who truly love what they do.

When Janice Loss’s husband Robert died suddenly in 2008, she was left with a choice. Although strongly advised to close the dermatology practice that she and her husband began twenty-two years earlier, Loss was adamant about resuming. She took over as Director of Operations at Skin Search, a partner of Dermatology Associates of Rochester.

Meanwhile, Loss’s eldest daughter had been completing her residency at University of Buffalo. Lesley had been determined to follow in her father’s footsteps and return to his practice as a dermatologist.

However, Janice assured, the years in which she was running the practice alone, waiting for Lesley to return, were not as challenging as some might speculate. Loss credited the staff at Dermatology Associates of Rochester for their advocacy to continue the practice.

She says that staff members came together and devoted themselves to maintaining the late Robert Loss’s vision for the practice.

“I think because we had such a great staff and everybody was working together and we had a goal that it was wasn’t as difficult,” explained Loss. “Everybody worked so hard.”

Today, Dermatology Associate of Rochester, which offers medical treatment as well as cosmetic procedures, is thriving. There are now forty-eight staff members, most of them women. “I’ve never felt like I’ve come to ‘work.’ It’s like a family,” said Janice fondly.

It has partnered with DermaSpa, a medical spa that offers services such as facials, laser therapy, hair removal, nails, and massage therapy. Skin Search is also a part of Dermatology Associates.

Research and clinical trials are conducted through Skin Search, keeping the practice on the cutting edge of technology.

In 2011, Lesley Loss joined the staff as a physician. Lesley recalled accompanying her father to the practice as a child, during a “bring your daughter to work” event. “He really seemed to enjoy his job,” she said. Lesley stated that she was certain, from that day forward, that she would do the same. “[My dad] always told me to keep my options open, but I always leaned toward dermatology.”

As a physician, Lesley is fulfilled by the rapport she builds with her patients, and by being able to alleviate them of some of the most distressing of maladies.

“Your skin is just so visual, so out there. I mean, everybody looks at your skin and judges you based on your appearance, so to be able to help someone through that is very gratifying.” Lesley went on to say, “There are people that have psoriasis, for example, and they’re just covered head to toe. Maybe not their face or their hands, but they wear long sleeves and long pants. To be able to give them a medication that heals their skin so that they can wear shorts in the summer, you just can’t beat that.” (continued on page 54)

rochesterWomanMag.com::::may may2012 2012 rochesterWomanMag.com

51 51

“ The pain of discipline is less than the pain of regret.”

Laurie Rocco

Owner, Rocco Chiropractic

BY Ashley Cooper I PHOTO BY todd elliott

“I don’t know how to give less than one-hundred percent,” laughed Dr. Laurie Rocco heartily, “I really don’t!”

After having been graced with the fortune of speaking with Rocco, I certainly can vouch for her statement. Marked with an incontestably sincere sense of humor, a generous heart, and a seemingly limitless supply of energy, Rocco is nothing short of a veritable inspiration to those around her.

She begins most days with a three mile or so hike; perhaps you have caught a glimpse of her on the nature trails at Whiting Road in Webster. As if the hikes alone are not exhilarating enough expenditures of energy, Rocco then goes to work as a chiropractor at the practice she owns, also in Webster, Rocco Chiropractic, PLCC. After investing hours attending to her treasured patients, she typically ventures off to her second full-time job: volunteering as a Squadron Commander at the local Civil Air Patrol (CAP) program.

“It’s good that I can get by on very little sleep,” Rocco joked. It’s no wonder. However, in speaking with Rocco, it’s impossible not to take note of the tones of gratitude in her voice. She is undoubtedly passionate about each venue that she’s involved in, is ever-endearing, and just as excited to witness and be involved with her patients’ rehabilitation as she is to see the young cadets she’s mentored in the CAP programs excel.

Rocco knew at a young age that she wanted to be a doctor. Eventually, she discovered that becoming a chiropractor would allow her the ample, one-on-one contact with her patients that she desired.

Rocco and I discussed the vast level of influence the mind has on the body, and vice versa. She is a neuromusculoskeletal specialist, meaning that when she cares for her patients; all said body systems are taken into consideration. The nervous, muscular, and skeletal systems are tremendously intertwined. She explained that many of the patients she sees for issues such as back pain, etc. are suffering because of their lifestyle choices; seldom do they even realize this.

Rocco holds a tender spot in her heart for the women that approach her with their health ailments caused by stress. “Women do carry a lot of stress- more than people actually realize,” Rocco stated, “Most women are out there working, multi-tasking and taking care of their homes; they have a lot on their plates.”

Rocco explained that a substantial part of patient care in these circumstances is helping them to see the connection between their everyday life choices and their physical health. She helps them to evaluate their daily routines so as to better determine what habits are causing physical distress, and what healthier habits could be implemented in order to optimize overall health.

52

may 2012 :: rochesterWomanMag.com

It’s not just women that are suspect to falling short physically in meeting demands in a high-pressure society, I might add. Rocco mentioned that more and more male patients are approaching her (continued on page 54)

“I believe healing is possible.” kathe healy

Owner, Healy Counseling By jessica bagley I PHOTO BY rita laveck

Kathe Healy knew she wanted to be a therapist from a young age.

“When I volunteered at Park Ridge when they first started doing drug abuse treatment, I knew for sure that that’s what I needed to do,” Healy said. “I love working with people, and am dedicated to knowing the potential in each person.”

After more than 30 years in the field, it seems like she made the right choice.

Healy, a Rochester native, started out in the field of mental health and addiction after attending Empire State College for her Bachelor’s and Master’s degrees. She worked with addiction for 22 years as a Certified Alcohol and Substance Abuse Counselor and in 2004, she opened her own private practice, Healy Counseling located in Fairport on Fairport Road.

“I wanted to be able to provide people with the kind of atmosphere and place to come that was private,” Healy said.

“People really struggle to come to therapy, and I wanted to reach those people. I was ready to move out into the general human dilemma that we all have.”

Healy’s offices in the Fairport complex are very private, and she has expanded the types of therapy she offers. Healy still specializes in addiction in many different forms , such as gambling and sex addiction, but has expanded to reach a larger group of people who struggle with a difficulty in their lives. Now, she works with depression, co-dependency, the loss of a loved one, child losses, marriage losses, and any other issues that are causing her clients to be anxious or stressed.

At her own practice, Kathe is able to focus on her own method of therapy, which includes a spiritual approach.

“I believe healing is possible,” Healy said. “As a field, we haven’t honored the spiritual aspect of therapy in hundreds of years, but I can do that in my own private office.”

As a result, Healy also specializes in spiritual direction. In addition, Healy recently became a certified Internal Family System therapist.

“Internal Family Systems is a model of therapy that teaches people to be self-lead by understanding who they are and how they work,” Healy said.

As a certified group therapist, Healy has a variety of group sessions and support groups, such as an Internal Family Systems group, an addiction group, and a grief group. She is also a certified Trauma Counselor, which she earned through the University at Buffalo. (continued on page 54)

rochester WomanMag.com :: may 2012

53

::rw inspire

Dr. Lesley loss & janice loss (cont)

laurie rocco (cont)

kathe healy (cont)

The nature of Janice and Lesley’s relationship as mother and daughter, and as associates, was a joy to behold. “We get along very well,” said Lesley, “as we always have. We trust each other.”

“There’s a mutual respect,” Janice agreed. In fact, during the interview, Janice and Lesley would often answer each other’s intended questions, and eventually would arrive at speaking directly to one another.

with similar concerns in hopes to reform their hectic lifestyles as well.

Healy has gained a lot from her decades counseling.

In the midst of talking about her patients that lead busy lives, I asked her how she is able to so successfully balance her own. She replied, “The pain of discipline is less than the pain of regret.”

“I have met so many wonderful people,” Healy said. “They have taught me more about human abilities in their ability to cope, get through things, and make their lives better.

If it weren’t for them, it wouldn’t mean anything.”

For example, when I asked Janice what she found most rewarding about her career, Lesley began to commend her mother for “keeping on top of things,” and said to her, “You were able to keep the practice going while I was gone, keeping it all together; your efforts really paid off.”

And in exchange, Janice told her daughter, “You are someone who never gives up. It doesn’t matter what the obstacles are. It might not be a straight path, but if you really want something, you can attain it.”

The desire to help others runs in the Loss family. Robert was a dermatologist, as Lesley is today, and Janice is a nurse currently obtaining her nurse practitioner licensure. She hopes to become a sub-investigator at Skin Search, working in clinical trials. Janice’s middle daughter will become a doctor this spring, and her youngest daughter is studying nursing at the undergraduate level.

Dr. Rocco and her family relocated to Webster, New York from Buffalo in 1990. After raising their two sons, Dr. Rocco decided to remain in the Webster area due to its pleasant family atmosphere.

She began her studies in the field of Biology at the University of Buffalo then graduated from New York Chiropractic College (NYCC) and feels that her career allows her to help her patients to achieve optimal health through teamwork and individualized care.

In 2010, Healy completed Level Three of training and became certified an an Internal Family Systems (IFS) Therapist through the Center for Self Leadership (Chicago, IL). This training took three years and has brought an exciting and innovative approach to her practice. She recently presented an Introduction to IFS workshop and plans to offer follow-up workshops in this method.

This therapeutic method brings together many other philosophies and Healy plans to bring this to my practice as a specialty approach.

Healy is married with two daughters, two grandchildren and three cats. In her spare time she likes to read, write, travel and play the piano.

You can learn more about Healy Counseling by visiting www.kathehealy.com.

Saturday, November 3rd, 2012 9:00am - 4:00pm The Dome Center & Minett Hall

Join over 200 businesses as an exhbitor or sponsor there will be over 5000 women enjoying food and wine sampling, live music and demonstrations, shopping, health and wellness vendors, cancer screening, a fashion show, and so much more!

Sign up today!

www.rwmsultimatewomensexpo.com

::special feature

By Stephanie Williams I photos by rita laveck

Elizabeth Spencer, an 8-year-old student, artist, cheerleader, gymnast, singer, is rummaging through her turquoise sequined evening clutch, anxiously searching for the perfect pair of earrings to complement a blue floral frock and cropped white cardigan. She asks a volunteer for her opinion on whether she should sport the aquamarine (too matchymatchy?) or crystal chandeliers (on the side of flashy) when she adds runway model to her already long list of early accomplishments, joining 41 other cancer survivors and their unwavering caregivers at Surviving in Style…With a Little Help From Our Friends. Hosted by 98PXY’s Sandy Waters and WROCTV’s Matt Molloy, guests gathered at the Hyatt Regency Rochester on Sunday, April 15 for hors d’oeuvres, wine, and sweets, all while bidding on an array of attractive silent auction and raffle items.

In keeping with Gilda’s Club Rochester’s mission to spread love and laughter through its unique programs, executive director Bob Russell loosened his tie and showed supporters that he, too, could work the catwalk, evoking several women to race up to the stage with open wallets.

But as Elizabeth stepped out with her mother, Andrea, after weeks of perfecting her model walk, her crystal earrings made her blue eyes sparkle, she proved to everyone in the ballroom that smiles are the best medicine.

56

may 2012 :: rochesterWomanMag.com

::for a good cause

By Jessica Bagley I photo by jenniffer merida Last year, Joey Piazza was living in a residential facility for children with developmental disabilities in Massachusetts, three hours from his family’s home in Syracuse.

“We went through many options, but this was the closest to our home,” his mother, Laura said. “But Joey wasn’t showing academic or behavioral success, and could only leave the facility when we visited.”

Joey’s mom also spent time living in a Ronald McDonald house to be closer to Joey when he was in a program in Rhode Island.

Finally, this past August, the Piazza family’s wishes were granted in the form of The Kessler Center in Irondequoit. The Kessler Center, an Easter Seals service, is a residential and educational program for children with disabilities.

“We serve 36 kids, and 24 of those live in our residential homes,” Danielle Abramson, the Developmental Associate for Easter Seals New York in the Western Region and Hudson Valley. “We work on everything—from education, to physical therapy, mental, occupational therapy, and speech—anything a child would need.”

The residents also have access to the Easter Seals Diagnostic and Treatment Center, which provides mental and medical health services.

Easter Seals, the sponsoring organization, is a large entity serving those with disabilities and special needs. The organization has 450 service sites nationwide that help people do anything from gaining physical mobility to returning to work.

Center has a “No Reject, No Eject policy”—meaning that they will provide services for anyone with disabilities or special needs.

“When they have been refused treatment, we give them a place to go,” McGrath said.

The Kessler Center has also provided a place for kids like Joey to go—a place closer to his family that actually meets his needs. Joey’s teacher, Brittany, sends his parents weekly updates on his progress and the Piazza family visits about once a month. So far, they cannot believe how far Joey has come since just August.

“His academic achievements are just amazing,” Laura said. “He has learned how to read, has worked with money and does math. The staff here just gets Joey. They understand him.”

Laura also appreciates that the efforts made are consistent across the board. When Joey goes home to his residential house, he continues to work on his academic and behavioral goals.

“Because the residential facilities are intermediate care facilities, they are always working on something,” Abramson said. “The purpose is to get back with their families and be successful.”

The children are also fully integrated into the community, and make visits to places like Wegmans—another aspect that Laura, her husband, and Joey’s two sisters love. Letting the children become part of the community improves their skills and reintegrates them back into their families and communities.

“While we were working to get permission to open the Kessler Center, the Rochester community was amazing,” John McGrath, the Executive Director for Advancement and Senior Vice President of Easter Seals New York, said. “They advocated for the center and continue to welcome the children into the community.”

For the Piazza family, the Kessler Center has given Joey what he needs— educational challenges, behavioral help, and a place near home.

The Kessler center serves children ages 5-21 residing in New York west of Utica. This includes Western, Central, and Southern New York. The

For more information visit http://ny.easterseals.com

“After what my family lived with for nine years with very little help, this is a dream come true,” Laura said.

rochesterWomanMag.com :: may 2012

59

al i ec p s s i h t iss m t ’ n o D village... shopping • Unique dining • Diversectivities • Lake a

l l a r o f n u F . d n u o r r a e y

Skaneateles.com 315.685.0552

nChmbr_3x1.7FLWmapAd.indd 1

4/28/11 12:30:45 P

7775_P_MBH Q2 MothersDay_ Rochester Women 4.25 X 5.5

Her Mother’s Day Gifts is not a suburban mall.

Summer’s here!

Cruise & Dine May - September Skaneateles Lake

The Erie Canal, Baldwinsville

They’re all here: massages, facials, rooms, wining, dining and more.

Let her choose whether she’d prefer a 100-minute Spa Treatment. Or a spring luncheon with her favorite ladies. An evening or two away in one of our fireplace lit rooms. Or a full day of saunas, hot tubs, foot baths, facials and nail appointments. You’ll not only make her proud, you’ll make her happy.

Mother’s Day Gift CarDs

Shop Online mirbeau.com

Dinner Cruise • Sightseeing • Lunch Day Trips • Overnight Cruises

By Phone

315-685-5006

In Store

at the Spa Desk

Dinner Cruise • Sightseeing • Lunch U.S. Mailboat • Parties • Meetings

Mid-Lakes Navigation

Upcoming Events

851 W. Genesee St., Skaneateles

Call 1-800-545-4318 www.midlakesnav.com

7775_P_MBH Mother'sDay_RochesterWoman.v1 1

Every First Friday May - December “First Friday” in Skaneateles. On the First Friday of each month join the Skaneateles Arts Community as they open their doors for a Meet the Artist and Gallery Open House. 6:00 – 9:00 PM (315) 685-0552 For more information visit www.skaneateles.com Every Friday night in July and August Band concerts lakeside in Clift Park. 7:30 pm in July, and 7 pm in August SKANEATELES GARDEN CLUB TOUR JUNE 15-16

FINGER LAKES LAVENDER FESTIVAL JULY 14-15 SKANEATELES LIBRARY BOOK SALE JULY 12-15 Skaneateles Antique and Craft Show July 13-14 Merchants Curbstone Festival and Duck Derby July 19-21 Skaneateles Antique and Classic Boat Show July 27-29 Skaneateles Music Festival

Aug. 8-Sept.1

::special healthy feature

by Mary Tantillo, PhD, PMHCNS-BC FAED “Everybody’s body is different, so you will find the right things for your own body like food and exercise…All movie stars are like eating one egg and gum all day. That is horrible for you…

You have to balance it out.”

-Sage advice from a middle school girl

The sage counsel above comes from the mouth of a brave middle school girl who was interviewed as part of a recent body image research project. Her advice to have a balanced mindset in relation to intake, exercise, and other self-care activities could have come from our grandparents. However, given the increasingly toxic Western cultural values emphasizing perpetual youthfulness, thinness, overall physical appearance, and the achievement of success and control through dieting, her advice is actually very countercultural. American culture is especially toxic for vulnerable adolescents who are already experiencing a myriad of bodily, psychological, and social changes.

The number of children and adolescents with eating disorders (ED’s) has greatly increased over the past 50 years,¹-² and during the past decade the prevalence of obesity in children and adolescents has also dramatically increased.³-⁶ The data in Table 1 show the prevalence of both conditions, associated behaviors, and body dissatisfaction in youth. Both teen girls and boys are increasingly dissatisfied with their bodies including teens who are average or underweight.⁵,⁷ Prevalence of body dissatisfaction, weight control behaviors, obesity, and eating disorders - unhealthy Weight Control Practices (e.g., skipping meals, eating very little, fasting, or smoking for weight loss) - Dieting Behaviors - body dissatisfaction - extreme Weight Control Behaviors, (e.g.,vomiting, laxatives, diet pills) - Binge Eating Behaviors - obesity - Moderately Overweight At Risk for Obesity - Binge Eating Disorder - bulimia nervosa - anorexia nervosa

teen girls 57%

teen boys 33%

55% 46% 12%

26% 26% 5%

17%* 15% 15-20% 3-5% 1-3% 0.5%

8%* 15% 15-20% 1-3% < 1% < 0.2%

Note: Adapted from Neumark-Sztainer5 (pg.10)- From Project EAT (http://www.sph.umn.edu/epi/research/eat/publications.asp) and other large studies on teens and young adults; *Adolescent girls who diet are at 12x the risk of binge eating and boys at 7x the risk in comparison to non-dieting girls and boys.

Historically, ED’s and obesity have been viewed as completely separate conditions requiring separate prevention approaches.

However, recent research findings no longer support these notions.

This article will discuss research findings that support an integrated approach for understanding and preventing ED’s and obesity. It will end with the highlights from a study the author developed with middle school students to understand their subjective experiences of what helps them feel good and bad about their bodies. Their voices clearly create a call to action.

Research About Eating Disorders and Obesity as Weight-Related Disorders

In a five-year longitudinal study of adolescents⁸ weight-teasing and

62

may 2012 :: rochesterWomanMag.com

dieting in girls, weight concern in boys and girls, and unhealthy weight control practices in boys predicted all three of the following weight-related outcomes: overweight, binge eating and extreme weight control behaviors. These findings and others⁴-⁵,⁷,⁹-¹¹ support attempts to integrate an understanding of risk and protective factors associated with ED’s and obesity and view these conditions on a continuum of weight-related disorders. The findings discourage a primary focus on weight loss, BMI, the number on the scale, and dieting because these efforts can actually increase youth weight concern and stigmatization of obesity. ⁵,¹¹ Instead, the findings support development of prevention programs that focus on wellness, healthy eating behaviors, moderate physical activity, and especially positive body image.

An emphasis on development of positive body image in prevention programs could potentially have a synergistic effect on prevention of obesity, ED’s, and other adolescent behavioral health problems.

Body dissatisfaction is closely linked to self-esteem, especially in adolescence, and is a robust predictor of disordered eating, unhealthy weight control practices, and eating disorders in adolescents. For example, weight concern (reflective of body dissatisfaction) predicted extreme weight control practices, binge eating, and overweight problems in both genders in Neumark-Sztainer et al.’s (2007) research⁸. Other studies have also shown that body dissatisfaction is correlated with obesity.⁵ Body dissatisfaction is prevalent during adolescence,⁵ is associated with negative affect and other high risk behaviors such as sexual behavior and substance abuse.⁵,¹²-¹⁵ It predicts depression and suicide and can interfere with development of a healthy self-concept.¹³-¹⁵ Eating disorders commonly emerge with the transition to high school or college, often after a prolonged period of body image dissatisfaction or distortion during middle school years.⁵,¹⁴,¹⁶ All these findings support promotion of positive body image as part of our prevention efforts, as well as development of prevention programs that simultaneously attend to the broad spectrum of eating, activity, and weight-related problems.⁵ A Youth-Informed Participatory Prevention of Weight-Disorders

Approach

to

Research shows that when prevention programs produce sustained results in relation to eating, activity, and body image, their effectiveness seems related to the degree that interventions are participatory in nature and “ecologically-informed,” i.e., how well they are informed and developed by the particular school, parents, students, and surrounding community.¹⁶-²¹ What follows are the highlights from a recent study²² developed for and with middle school students in a suburb of Monroe County. The study was the first step in crafting a participatory and ecologically-informed prevention approach for ED’s and obesity. In this study students were engaged as “co-investigators,” and the author initially spoke with two smaller focus groups (12 students each) of middle school students about the study. They helped develop the research interview questions and methods that were used with peers in two subsequent larger focus groups including 45 students ages 11-14 in grades 6-8.

The larger groups were predominantly Caucasian, with subgroups of Asian American (11%), Latino (2%); African-American (2%), and Other/Multi-Ethnicity (5%).

- conforming to Fit in*S - Assuming Difference Means Deficiency and disconnection*S - Chronic Anticipation, Witnessing, or Experiencing of peer criticism and teasing*S - Believing Appearance Heavily Informs initial impressions a nd peer acceptance*S - Engaging in Frequent Negative Self-Comparisons*HSC - Linking Thinness and Expensive Clothing with Popularity a nd Privilege*SC - Feeling the Pressure to Look Perfect*SC - Perceiving and Responding in Extreme Ways**I - Experiencing Emotional Vulnerability**I - Feeling the Futility of Being Fat**ISC - Hearing Fat talk*S - Feeling Pressure to be Good for Parents**H Processes contributing to Positive body image in middle school students - Feeling Confident about Being Yourself**I - Feeling validated for Who you are**HS - Understanding the Source and Impact of Peer Criticism and teasing**IS - Believing No One is Perfect**IHSC - Being Able to Express and Embrace Difference**IHS - Having a Balanced Mindset**I

Note: **= the process is active before and during puberty/middle school; * = the process is active during puberty/middle school; S=School; H=Home; C=Culture; I=Individual. These processes are interactive and listed in order of frequency with which they were mentioned in the text and/or their saliency across the text.

::special healthy feature

Processes contributing to negative body image in middle school students

One main message from the study is that middle school youth feel positive about their bodies and themselves when they feel confident about being who they are and feel validated for this. One girls says: “Be yourself. Stick to your gut…Don’t change yourself if you like your style”…“Good parents…[and real friends] want you to feel good about yourself regardless of what you look like.”

This finding encourages partnerships among parents and school personnel to create home and school environments that reinforce these processes. This work includes ensuring connections at home and school wherein peers and caring adults provide validation and foster safety for teens to identify their similarities with and differences from peers. It also involves explicitly discouraging the quest for perfection; encouraging a balanced mindset with regard to expectations of oneself and one’s body; fostering development of life skills to learn adaptive coping in the face of emotional vulnerability; maintaining a zero tolerance policy for weight teasing; and quickly naming hurtful processes like peer weight teasing and intervening in a timely way to facilitate repair. Given these findings it would be inefficient and ineffective to approach prevention of obesity and eating disorders in a separate silo way.

Body dissatisfaction can contribute to development of obesity, eating disorders and/or other behavioral health problems. A focus on wellness, balance, diversity, authenticity, validation, and home-school connectedness seems relevant for prevention of ED’s and obesity in teens. As one middle school boy says, Dr. Seuss taught him all these things very early on. In one focus group he shared the following: “Be who you are and say what you feel because those who matter don’t mind, and those who mind don’t matter.”

Visit our website for complete references www.rochesterwomanmag.com

theory approach. This approach seeks to develop a theory regarding middle school body image built from themes gleaned from a systematic analysis of student subjective experiences. Table 2 lists the processes contributing to positive and negative body image in middle school students.

A main take away from these findings is that body esteem, self-esteem, and connection with peers are intimately intertwined. The findings suggest that adolescents face a painful developmental dilemma. At the same time they are trying to develop their own identities and an acceptance of their own bodies, they simultaneously feel a strong pressure to fit in and avoid being perceived as different. The latter may lead to peer criticism, isolation, and negative self-concept, e.g., “So, if you’re not skinny, you are kind of out.” Depending on the interaction of genes, environmental stress, and supports, one child may emerge from this mix relatively unscathed, while another may initiate unhealthy weight control practices to feel less inadequate and fit in.

This path can lead to eating disorders and/or obesity in adolescents who are vulnerable due to the interaction of genes and environmental and developmental stressors.

Another take away is that middle school youth experience a 2:1 ratio of processes contributing to negative vs positive body image. Some of these processes are experienced before and during middle school, e.g.,” perceiving and responding in extreme ways,” and some are experienced mainly during middle school, e.g.., “conforming to fit in.”

A number are also experienced in several domains, e.g., “feeling the futility of being fat” within the individual, in school and in the culture.

Study findings supported findings in the broader literature linking factors such as peer weight teasing, peer dieting, internalized desire for thinness, low self-esteem, and parental messages about weight/shape with increased body dissatisfaction.¹⁴, ²³ rochesterWomanMag.com :: may 2012

63

Jennifer Piede Mental Health Counseling, PLLC www.jenniferpiedecounseling.com

585-315-9240

comfort. mobility. independence.

Helping you lead a fulfilling life!

All major insurances are accepted.

(Formerly A to Z Medical Supply)

• Maternity & Support Wear • Orthotics & Compression • CPAP & Oxygen • Mobility Products • Diabetic/Therapeutic Shoes • Pain ManagementLaser TouchOne™

2160 Penfield Road, Penfield, NY 14526 585.377.5350 • yourcaremedicalsupply.com

Open Monday-Friday: 9:00 am-5:30 pm, Saturday: 10:00 am-1:00 pm or by appointment

::gardening diva

By Frances Grossman It’s May and in the gardening world, that is our equivalent to Party Time!

We look forward to this time of year when the world begins to burst wide open with incredible, mood altering color. It’s finally time to plant flowers that shine in every corner of your garden so that you can bask in the glow!

Gardening and the positive power of color have undeniable links to living well, both physically and mentally. Digging, hoeing, raking, weeding, hauling your garden supplies from the trunk of your car to the garden and the numerous knee bends that you do getting up and around the garden can burn an average of 300 calories an hour. The American Council on Exercise confirms that you’ll also build muscles, which in my opinion has two great results; my garden will look beautiful and I’ll feel wonderful and confident wearing my favorite sleeveless shirts this summer! Physical exercise is also a proven mood booster and eases symptoms of depression and anxiety. The next time you’re feeling frustrated or at your wits end, plan some time in the garden to dig, lift and exert pent up energy; I guarantee you’ll feel better!

Red is a powerful color and perhaps the most emotionally charged in the color spectrum. Passion, desire, strength and power are just a few of the feeling that can be associated with this hue. Red can be used as a beautiful accent in and among your garden beds or as a stunning focal point of incredible color. Plant recommendations: Geraniums, Zinnias & Roses.

Orange feels like a big wallop of energy! As a mixture of powerful red and happy yellow, orange hues can represent enthusiasm, joy and stimulation. Plant recommendations: Begonias, Asiatic Lilies & Marigolds.

Yellow represents sunshine, happiness and cheerfulness. This hue is certainly an attention grabber. Too much yellow can over-do it and become too much of a good thing. Yet used appropriately and with the right compliments, you’ll feel light, happy and wonderful. Plant recommendations: Sunflowers, Coreopsis & Iris.

Green is the color of nature and often symbolizes harmony, freshness and growth. Green is also the most resting color for the eye. Plant recommendations: Ferns, Hostas, veggies & herbs.

Lastly, I’d like to share my edible gardening philosophy. I truly believe that when you grow your own food, you’ll eat it. Fruits and vegetables are packed with antioxidants and nutrients. Homegrown food is also fresher which means that you’ll benefit from maximum vitamins. Try and plant a rainbow of color when it comes to your edibles. Not only will the garden resemble a painter’s palette, but each color of your fruits and vegetables offers a different nutritional advantage. Yellow and orange edibles contain vitamins A & C. Red edibles contain ellagic acid, Quercetin, and Hesperidin which may help to lower high blood pressure and LDL cholesterol levels. Leafy green vegetables are rich in iron, calcium, potassium, and magnesium along with vitamins K, C, and E.

Blue often symbolizes stability, confidence and faith. The tone of this color tends to shift with your mood. Light blue gives off a more tranquil, healing vibe, whereas dark blue tends to feel more masculine, powerful or serious. Plant recommendations: hydrangea, lobelia & False Indigo.

As we enthusiastically move through the beginning of a new gardening year, take the opportunity to dig right in and embrace a zest for color. Take time to recognize how making our outdoor spaces beautiful can also give you a sunny outlook and healthier YOU!

Purple or Violet is an interesting color that offers a range of emotion.

Creativity and playfulness are often associated with this hue, yet so is royalty. I’ll let you figure out how this will fit into your lifestyle. Plant recommendations: Russian Sage, Verbena & Rozanne Geranium.

Frances Grossman is the president of Grossmans Garden & Home located in Penfield, NY. www.grossmans.com. 585-377-1982. Meet other savvy women, just like you! Visit Grossmans Garden & Home on Facebook.

Now is the time to get your outdoor spaces together so you can enjoy the sunny days of the season. Great color, healthy plants, furniture and accent pieces will pull it all together. I believe that it all begins with color and how you want to feel. Let’s break this down by hues and color tones that can represent a reflection of the mood you want to surround yourself with…

66 66

may 2012 :: rochesterWomanMag.com may 2012 :: rochesterWomanMag.com

Welcome.

It feels good to be home.

See how affordable and comfortable independence can be!

Visit our new model apartment and see the possibilities!

Linden Knoll is your place to call home.

Maintain your familiar lifestyle with added choices, convenience and peace of mind—at a surprisingly modest rate.

• Monthly rent of $775, including utilities • Emergency call system in every apartment • Close to family and many Rochester attractions • Preferred consideration to The Friendly Home for short-term rehabilitative or skilled nursing care

Contact Sharon Peterson today at (585) 385-0223 to schedule a tour and to learn more.

Linden Knoll Independent Senior Apar tments

81 Linden Avenue | Rochester, NY 14610 | lindenknoll.org

friendly senior communities

Cloverwood | Glenmere Assisted Living and Memory Care Linden Knoll | Lovejoy Transitional Care Center | The Friendly Home 18277_85x11_RocWmn_Ad_F.indd 1

4/2/12 2:01 PM

::world of women sports

By Sarah Jane Clifford

Cornell McClellan is the super enthusiastic personal trainer of the first lady and her daughters. He also works with the president when the president can fit it in.

“They lead by example,” McClellan said at the Capitol Hill celebration of National Girls and Women in Sports Day recently. “The White House is full of energy. The first family is definitely walking, running and skipping the talk.”

The Chicago fitness consultant started working with Michelle Obama 14 years ago; her husband became a client three years later. Now McClellan commutes to D.C. three or four times a week for workouts at the White House with the first family – and as many staffers as they can coax into the early morning sessions.

“It’s important to them,” McClellan told the Washington Post.

His best performer is the first lady, who he calls a “dynamo” when it comes to fitness and being active. Her daughters know that and are following suit.

The president does the best he can; his “job is just so enormous that he can’t devote all the time he would like to working out. He works out daily, but if he’s got to leave early, he’s got to leave early.”

As a member of the President’s Council on Fitness, Sports & Nutrition, it is McClellan’s job to get all Americans moving. With two daughters and two granddaughters, his message at the National Girls and Women in Sports Day celebration was the value of sports for girls – a big topic in 2012, the 40th anniversary of Title IX. Title IX is best known for creating more opportunities for women and girls to play sports. It requires schools and colleges receiving federal 68

may 2012 :: rochesterWomanMag.com

funds to give women and girls an equal chance to play sports and to treat men and women equally when it comes to athletic scholarships and other benefits like equipment, coaching and facilities.

According to the National Women’s Law Center, the number of male and female student athletes has greatly increased since Title IX. The number of male college athletes has increased from 170,384 in 1972 to 208,866 in 2001; the number of female college athletes has increased from 31,852 in 1972 to 150,916 - almost a five-fold increase. The number of high school girls playing competitive sports has increased from fewer than 300,000 before Title IX to 2.78 million in 2001.

Girls playing any sport, McClellan said, leads to better grades, better health, better jobs and the ability to stand up for themselves.

Never missing an opportunity to get people on their feet, he opened his briefing by leading the crowd – including athletes Sarah Hughes, Grete Eliassen, Donna de Varona and Benita Fitzgerald Mosley – in a short routine of stretches, lifts and squats.

“Let’s do a couple more,” he said to groans from the audience. He flashed a big smile. “Excellent!”

In case you’re wondering: Yes, you can hire McClellan as your personal trainer – if he can squeeze you into his schedule in Washington or Chicago. His rate is about $60-an-hour (“it varies”) and he tries to team up workout buddies to accommodate more clients.

If you have information, ideas, comments or suggestions for “World Of Women Sports,” please contact Sarah Jane Clifford at 585/388-8686. Her e-mail is gtc@frontiernet.net. Clifford owns and operates The Gymnastics Training Center of Rochester, Inc., 2051 Fairport Nine Mile Point Rd., Penfield, NY 14526

WE’RE

NOT A PLACE TO WORK OUT YOUR BODY.

BUT WE HELPED ALISHA

WORK OUT HER LIFE.

Celebrate Special Women in Your Life Make an honor or memory gift today and help women and girls find the strength to succeed.

The YWCA is a powerful resource. We’re here to help in ways you might not have imagined.

Learn more at ywcarochester.org eliminating racism empowering women

ywca

“Become one”, join our team of enthusiastic, caring staff today! If you have a desire to make a difference, possess excellent people skills, and work directly with individuals to help them gain and maintain independence in their lives, then Lifetime Assistance Inc. is the employer for you! We emphasize strengths, not limitations!

Our Employees Enjoy Competitive Salaries Referral Bonus Programs Medical, Dental, Life Insurance Tuition Reimbursement Programs Generous Paid Time Off Work Life Balance

To “Become One” of this dynamic team of professionals!

Every 1st and 4th Wednesday of the month 9-12pm & 1-3pm or visit us online at www.lifetimeassistance.org EOE Lifetime Assistance Inc. 425 Paul Road, Rochester, NY 14624 585-426-4120

dining without reservations.

Complimentary Interior Design Service

Towne Center at Fayetteville 315.637.7770

â&#x20AC;˘

stickleyaudi.com

Mon., Wed., Fri., Sat. 10-6; Tues., Thurs. 10-8:30; Sun.12-5

Events

may calendar

10 Professional Women Expo

ORGANIZATION: Professional Women of the Finger Lakes TIME: 8:30am-4:30pm WHERE: Inn on the Lake, Canandaigua, NY WEBSITE: www.pwflnys.org

11-20

Lilac Festival

TIME: 10am-6pm WHERE: Highland Park WEBSITE: www.lilacfestival.com

12

Queen for a Day

ORGANIZATION: American Cancer Society, Making Strides Against Breast Cancer TIME: 11:30a.m. – 2:00p.m.

WHERE: Memorial Art Gallery WEBSITE: www. womensdevelopmentinstitute.com

13

19

ORGANIZATION: Breast Cancer Coalition TIME: 9am-12pm WHERE: Ontario Beach Park WEBSITE: www.bccr.org

WHERE: Greek Peak Mountain Resort WEBSITE: www.greekpeakmtnresort.com

Pink Ribbon Run & Family Fitness Greek Peak Wine Festival Walk TIME: 11:00 a.m. – 5:00 p.m.

15

Celebration of Hope

ORGANIZATION: ABW TIME: 8:00 a.m. – 9:00 a.m.

WHERE: Temple B’rith Kodesh WEBSITE: www.abwrochester.org

18 Ride for Missing Children

ORGANIZATION: National Center for Missing & Exploited Children TIME: Ride departs at 8:00 a.m.

WHERE: Total Sports Experience WEBSITE: www.rideformissingchildren.org/

20

March for Babies

ORGANIZATION: March of Dimes TIME: 10:00 a.m.

WHERE: Ontario Beach Park WEBSITE: www.marchofdimes.com/ny

25

Zoo Brew

ORGANIZATION: Seneca Park Zoo TIME: 5:30 p.m.

WHERE: Seneca Park Zoo WEBSITE: www.senecaparkzoo.org

::RWM pets

By Mark Forrest Patrick, CDT VA

When clients call for a consultation barking is usually a concern they would like to address. Barking can be a nuisance and also a frustration for you and your neighbors. One of the first steps to control the barking is to identify the cause. Is it because there is another dog barking in the neighborhood, is the neighbor outside, is there another dog in the yard, or is someone at the front door?

The number one rule to control the barking is NEVER YELL! When you raise your voice to your family pet you are now barking too. This will agitate the dog even more and the barking will intensify. When your dog begins to bark she/he is barking because at some time she/ he has received a reward or recognition for barking. This could have been something very simple like giving her a treat to keep them quiet or letting them outside.

If your dog barks at people walking by, correct the situation by placing blinds or window coverings over the windows so he cannot see outside.

Or bring him outside if he cannot see the people passing by. Do not to leave him outside unattended for long periods of time the excitement of being outside will soon wear off.

If your dog barks when you are separated from her (in her crate or behind a baby gate) turn your back on her and walk away. Once she stops barking then turn back and praise her for being quiet. Walk away again, if she barks again repeat the same step. Make each repetition longer intervals by walking further away.

The doorbell rings and your family pet barks. Ask a family member to ring the doorbell. When the doorbell rings use a treat to lure your family pet to his place. As you are luring him to his place keep telling him “go to your place”. Once he learns where his place is, if the doorbell rings and he leave his place, close the door and start over.

His place can be a dog bed, mat, or blanket, somewhere away from

the front door. Once he is in his space reward him, tell him a good boy. Repeat this until when you say “go to your place” and he goes to his spot.

Desensitizing her from what makes her bark is the key to a quiet family pet. To desensitize, start by identifying the trigger that causes her to bark. Then start from a distance where she is able to see her trigger but does not bark at it. Give her several treats and tell her good girl after each treat. Move a couple steps closer and then give her a couple more treats repeating the same process. Keep doing this as you move closer to the object that causes her to bark. If the object should leave out of sight stop the treats. The purpose is to get as close as possible, rewarding the good behavior and your family pet will realize that the appearance of his trigger results in a treat.

Attempt to ignore the barking for as long as you can. This includes no physical attention, talking, touch or looking at him. Any type of attention will be rewarding the behavior. As soon as he stops barking even if it is to take a breath or to lick his lips then reward him with a treat or a toy. It is important to keep these rules vigilant in your mind.

Start small – set your family pet up to succeed. Playful – make it a game when you can. Good Behavior – identify and reward the good behavior. Consistency – everyone in the family must be doing the same thing ALL THE TIME. Barking for many family pets can be from frustration, lack of exercise and attention. Barking can also be a means of playful attention. It is important to understand the behavior when attempting to stop the barking. Keep it positive and seek out a professional to assistance you with this behavior. A tired dog is a happy dog!

Mark Forrest Patrick is the owner and trainer at Tuxedo’s K9 Training Camp. Visit www.tuxedosk9.com for more details.

panting.

SAVE THE DATE!

Saturday, June 9, 2012 The Fast & The Furriest速 5K, 10K Races and 1-Mile Dog Walk Help us raise funds and awareness for Rochester Animal Services, and stay for the pet festival including contests, live music, exhibitors, vendors and more.

Questions? Call 311

www.rochesteranimalservices.com Outside the city call 428-5990

::SHIFT+CONTROL

heavy Join us for a day of

::mommy & me

a little

74

may 2012 :: rochesterWomanMag.com

&

mother daugh

::mommy & me

&hter

Joan Lincoln is the owner of Panache Vintage and Finer Consignment, she is pictured here with her daughters Elizabeth, 26, Jessica, 22 and Taylor who is 17. photos by tammy swales I hair and make-up by rock paper scissors

time

It is not often that my daughters and I are together on the same day it seems. With my eldest being a 26-year-old career women, my middle 22 year old(brunette) a senior at Mercyhurst College playing Division 2 Lacrosse, and my precious redhead a 17 year old 6 ft. Junior at Rush-Henrietta, time together is a rare commodity. We did however, with the expertise of photographer Tammy Swales and my eldest daughter’s time management skills, arrange for one of the most beautiful days a mother could have with her “adult” children.

We had one rule to follow...allow Tammy Swales to have full liberty to the creative process. Those of you who know me, know that that this was not an easy thing for me to give in to! It took months for Tammy to convince me to get in front of the lens.

We were in the hands of creative professionals from Rock Paper Scissors Salon owned by friend Jason Ripple. The experience in itself was a gift that I will remember for a lifetime. The results are snapshots of my babies as I have never seem them before.

I suggest anyone lucky enough to have been given the gifts of children, capture them in their process of early adulthood as I did with my daughters. There was a coming together, and sense of adventure and vulnerability that we shared. Thanks to Tammy and her team of professionals, the girls and I have the memory of a special day spent together and photos that take my breath away every time I look at them!

rochesterWomanMag.com :: may 2012

75

::mommy & me 76

may 2012 :: rochesterWomanMag.com

Blynn Nelson and her daughter Gracie Cook age seven. Blynn Nelson owns Blynn Nelson Interior Design and is the owner and creative force behind Reckless Necklace. www.recklessnecklace.com photos by tammy swales I hair and make-up by shear ego international school I styling by carin lilja of style clean

40 varieties of the finest extra virgin olive oils and balsamic vinegars from around the world, all available for tasting – right from the tap!

“A mother’s love for her child is like nothing else in the world. It knows no law, no pity, it dares all things and crushes down remorselessly all that stands in its path.”

--Agatha Christie Mother and daughter relationships have always been important in my life. My grandmother was the inspiration for Reckless Necklace. She gave me a box of her old broaches when I was just 10 years old. Those old, classic pieces meant a lot to me and through the years I would take them out to look at them and admire their beauty. Every time I did, I was reminded of my grandmother and the special place she holds in my heart.

VISIT US ONLINE AT WWW.FOLIVERS.COM 129 S. Main Street C a na n da i g u a , N Y 585.396.2585

7 4 7 Pa r k Av e n u e Ro c h e s t e r , N Y 585.244.2585

Having my daughter Gracie was my “AHA” moment in life. She has made me see life in a different, richer way by forcing me to slow down and take time to enjoy not only life but being a mom which turns out to be the most fantastic rewarding job that I have ever had.

Although just seven years old, Gracie has taught me so much about becoming a whole person and always to be the best person that I can which is odd because that is what we do for our children. I am so excited to share with her, her journey through life.

rochesterWomanMag.com :: may 2012

77

::mommy & me 78

may 2012 :: rochesterWomanMag.com

Tiffanie Prota owns Salon Bella Vita on Main Street in Pittsford. she is shown here with her daughter Emma age four.

the inn 384

photos by tammy swales I hair and make-up by salon bella vita I styling by carin lilja of style clean

Emma is a unique, strong willed, and creative little girl.

She does things her own way and at her own pace. When Emma was born, she was a week late, and she came fast, not even 10 minutes in the hospital, and she was out!

They handed her to me and I looked at her, and she looked at me, and I said, “she has an old soul in those eyes and she’s going to teach me a lot”. Her eyes are deep like they hold a mystery of some sort. She is a do-it-myown-self kind of girl. She is all girl, but at the same time can stand up for herself and not get pushed around.

Emma is what I wish I could be. She is fun to hangout with. She has an amazing confidence and strength about herself. She is smart and listens to things that go on around her and learns everything fast. She will belt out a song at any moment and any place. Emma and I are alone on Monday’s while her big brother Rocco goes to kindergarten. This day is always filled with errands.

Patiently we start our morning with a helpful reminder from Emma to get my coffee and a bagel for herself from Dunkin Donuts and then our adventure of the day begins. Her favorite place is where I get my supplies for work, the beauty distributor. Emma has made friends with the women there. She is helpful but always manages to slip in a much needed new color of nail polish. We sometimes go get our nails and pedicures done during a much needed fun girl time. Emma has two very protective uncles who have named her their princess, which she lives up to; dressing up in one of the many princess dresses she has. I am so proud of how strong she is, I wish I was. I will do whatever I can to preserve that strength she has and the confidence in herself.

Newly renovated boutique hotel in the heart of the Arts & Entertainment Districts – rooms, suites, large flat screen TVs, free wi-fi and parking

Over 100 entertainment possibilities just outside your door

Corner of East & Alexander 384 East Avenue, Rochester, NY 14607

t. 585.325.5010

tf. 800.559.8039

www.theinn384.com

10 Issu es For $25

Emma’s story: How old are you? Four What’s your favorite color? Pink and purple Do you do any sports or dance? I take dance lessons, karate, tennis and singing lessons.

What do you want to be when you grow up? A policewoman or a hair lady like mom.

Name

What does your mom do for work? Cuts people’s hairs and paints it.

Email

What are your favorite things you do with your mom?

Cuddle and take naps, when mommy does my hair, read books, tickle and make me laugh, go to the store and go shopping and hangout, going on roller coasters, most of all kissing my mommy.

Address

Payment Method

Money Order

Card Number

ROCHESTER

WOMAN magazine

Check

Credit Card

Exp. Date Mail To: 10 East Main Street, Suite 301, Victor, NY 14564 Or Subscribe Online: www.rochesterwomanmag.com

Massage therapy is more than relaxing ME-time. Studies continue to prove the physical and emotional benefits of even a single massage therapy session. As the number of proven health benefits grows, so do the number of Americans who turn to regular massage for a more balanced lifestyle. Here are some of the many documented medical benefits of massage therapy:

::rw tips

• Relieves Stress – stress relief is key to achieving a healthier lifestyle. Even a single massage session can significantly lower heart rate, cortisol and insulin levels, - all of which help reduce daily stress.

• Encourages Relaxation – Relax. Reset. Repeat. Massage has

been shown to help the body enter a relaxing rest and recovery mode, an effect that lingers long after the massage is over.

• Improves Posture – poor posture may need relaxation to correct.

Massage helps reinforce healthy and natural movements, which can get your posture back on track.

• Improves Circulation – The pressure created by massage therapy

moves blood through congested areas. This causes new blood to flow in, resulting in improved body function.

• Lower Blood Pressure – high blood pressure has more

misconceptions than nearly any other medical condition. One effective way to stave off high blood pressure naturally is massage therapy.

• Relaxes Muscles – Got neck, back or muscle pain? Odds are,

sitting all day at the office is the culprit. Massage gets to the root of persistent pain by relaxing tense muscles.

80

may 2012 :: rochesterWomanMag.com

• Improves Flexibility and Range of Motion – as we age, joints

tend to tighten, making range of motion more restricted. Massage helps keep joints more fluid, making you more flexible and less prone to injury.

• Promotes Deeper and Easier Breathing – one of the telltale signs of anxiety and stress is constricted breathing. Massage can play an important role in relieving respiratory issues and training the body how to relax.

• Relieves Headaches – 45 million Americans suffer from chronic headaches and migraines. Massage helps ease the pressure and pain, which can also reduce the chance and frequency of headaches.

• Strengthens the Immune System - Studies indicate that

regular massage can naturally increase the immune system’s cytotoxic capacity – the activity level of the body’s natural “killer cells”.

::SHIFT+CONTROL

1st Row left to right: Melody Hood – Customer Service Manager/Subaru Cathy Piersons – Senior Title Clerk/ Subaru Debra Cleary – Office Manager/Ford Fran Butera – General Manager/Ford Ann Weigert – Accounting/Subaru Monica Smith – Accounting/Ford Kitty Van Bortel – President

2nd Row left to right: Ruth Perrin – Assistant to the President Rebecca Fillmore - Assistant Title Clerk/Subaru Maureen Nunn – Customer Service Manager/Ford Amberle MacDonald – Receptionist/ Subaru Mary Jo Bernardi – Cashier/ Receptionist/Subaru

Meagan Ripley – Title Clerk/Ford Rhonda Antinarella – Chief Financial Officer/Subaru Jennifer Klaeysen – Cashier/Receptionist/Ford Peg Walsh – Sales Consultant/Subaru Karen Lattanzio – Office Manager/Used Car Center Kimmy Krebbeks – Cashier/Receptionist/Ford Jennifer Fletcher – Sales Consultant/Ford Bonnie Malzewski – Fleet Office Manager/Ford Christin Lanzalaco – Sales Manager/ Used Car Center Bonnie Brisbane – Senior Title Clerk/Ford

3rd Row left to right: Nancy Whitcombe – Parts & Service Manager/Used Car Center Laura Schneider – Service Appointment Coordinator/Subaru Donna Davis – Senior Receptionist/Subaru Marnie Race – Senior Service Advisor/Subaru

Tammi Standen – Assistant Finance Manager/Subaru Theresa All – Sales Consultant/Subaru Barbara Dodson – Commercial Fleet Sales Consultant/Ford Jennifer Dalton – Technology Sync Specialist/Ford

Not Pictured: Patricia Bennett - Senior Warranty Administrator/Subaru Karen Farruggia - Receptionist/Ford Sharon Helbig - Warranty Administrator/Subaru Nancy Luce - Service Appointment Coordinator/Subaru Suzanne McFarland - Office Manager/Subaru Enid Vielhaber - Counter Parts Salesperson/Ford Lanessa Yager - Receptionist/Ford

We changed all the rules.