PUBLICATION DESIGN
An ocelot is a feline whose coat has evolved for camouflage; the cat itself is mostly nocturnal and territorial. A comparison can be drawn between the ocelot and contemporary art along with it’s artists. Great works of art can be overlooked, camouflaged, unseen; so too are the artists fighting for their craft. As the creative director working with my team, I was able to develop a concept for this publication that would create a cohesive design aesthetic within the realm of contemporary art along with the fresh feel for young artists looking to explore contemporary art. This is why we chose the title Ocelot; great work is always hiding in plain sight.
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PUBLICATION DESIGN | OCELOT MAGAZINE | 5
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PUBLICATION DESIGN | OCELOT MAGAZINE | 7
GALLERY POSTER DESIGN
While designing for an art gallery featuring student work, I was tasked with the challenge of creating four posters that would showcase the students’ works while at the same time being visually appealing. As the project was titled Process, I focused on creating a concept that would reinforce this idea of the process that is needed to create stunning work. I chose to focus on basic primitives for three of the four posters to establish the idea of any process starting from ground zero and working its way towards the final piece. Consequently, the final poster featured a hexagon that would imply complexity within the geometric forms.
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GALLERY POSTER DESIGN | PROCESS | 11
CORPORATE IDENTITY
Urban Accents is Chicago-based company that focuses on spice blends and seasoning. Applying stunning flavors to each dish to create a memorable experience is the goal that Urban Accents tries to achieve with every blend. With this in mind, I decided to create a design that would best capture the essence that Urban Accents stands for. Looking at the star anise as inspiration for my rebrand design, I started to analyze how the form of the spice can be broken up, while also having all the pieces come together to create a bold shape. I utilized that concept to drive the look and feel of how Urban Accents creates phenomenal blends through bringing multiple flavors together.
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CORPORATE IDENTITY | URBAN ACCENTS | 17
ADVERTISEMENTS
Telling visual stories throughout each ad was my focus for all of the advertisements as I explored concept and content. As such, I relied heavily on imagery and illustration to drive the ads as well as supplementing each one with the proper typeface to translate the written concept. I wanted to look at companies that were all extremely different, thus allowing me to push my boundaries and create designs that would be appropriate for each industry. Typography was very important to me as it is what guides the reader through the ad.
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Love that
sexy
captivating look?
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Marilyn Monroe
ADVERTISEMENTS | KÉRASTASE, STARBUCKS, NO MORE, AXE, NATURE MUSEUM | 21
Love that
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classy
Love that
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look?
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fun look?
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Audrey Hepburn
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Twiggy
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ADVERTISEMENTS | KÉRASTASE, STARBUCKS, NO MORE, AXE, NATURE MUSEUM | 23
Starbucks Reserve® Costa Rica La Candelilla Estate
A DRINK TO ENJOY A JOURNEY TO REMEMBER
We spend a lot of time in origin countries searching for the finest coffees—ones with distinct flavors that enchant, amaze and captivate. But of the thousands we encounter, only a precious few are deemed exceptional enough to become Starbucks Reserve® coffees.
ENJOY THE FLAVORS OF THE WORLD —
Starbucks Reserve® Sumatra Wahana Estate
A DRINK TO ENJOY
A JOURNEY TO REMEMBER
We spend a lot of time in origin countries searching for the finest coffees—ones with distinct flavors that enchant, amaze and captivate. But of the thousands we encounter, only a precious few are deemed exceptional enough to become Starbucks Reserve® coffees.
ENJOY THE FLAVORS OF THE WORLD —
CHILDREN & FAMILY PROGRAM
Nature Nuts! (Ages 2-4) Parents & Tots APRIL 29 10:00AM—11:00AM
Explore the Nature Museum though age-appropriate activities including outdoor walks, hands-on crafts, songs and stories. Please dress for the weather and dress for a mess!
FOR MORE INFORMATION, PLEASE VISIT www.naturemuseum.org/programs-events-and-camps
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www.naturemuseum.org
ADVERTISEMENTS | KÉRASTASE, STARBUCKS, NO MORE, AXE, NATURE MUSEUM | 25
SHE’S
NOTYOUR PUNCHING BAG Skin as smooth as your ride Fix up your face to make the right first impression with this Oil Control Face Scrub. Specially designed to remove impurities deep down into the pores, for skin that looks and feels irresistibly smooth. CONFIDENCE IS JUST A SIDE EFFECT LEARN MORE AT THEAXEEFFECT.COM
12.7 million people in the US alone are physically abused, raped, or stalked by their partners in one year. That’s approximately the population of New York City & Los Angeles combined. Thats 24 people every minute.
N CONTROIL
MORE
IF YOU OR SOMEONE YOU KNOW NEEDS HELP, PLEASE CONTACT: 1-800-799-SAFE (7233) / www.thehotline.org
TOgether we can end domestic violence & sexual assault
Visit nomore.org for more information on how you can help prevent domestic abuse and sexual assault in your area.
PACKAGE DESIGN
Focusing on sustainable design, and secondary uses for packages, I created the brand Uzmek Spice Tea that captures the warmth of a homely tea kit that would activate any environment that it would be placed in. Inspired by Azerbaijan, a country known as the Land of Fire and for their love of tea, I found that the brand quickly evolved around the word “Uzmek� which in the native tongue means Flow. Included in the package is a candle that, when placed within the box along with water, the candle would float to create a pond-like feel, which becomes the secondary use for the package and would allow the user to flow into another world as they enjoy their tea. Likewise, various blends of spice teas are also included to match any mood that the user is looking for as they drift along with Uzmek Spice Tea.
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PACKAGE DESIGN | UZMEK SPICE TEA | 29
INFORMATION GRAPHIC
Energy Harvesting is a device that uses temperature differences between objects to source renewable energy trough the use of a thermoelectric generator along with thermoelectric energy management chips. The good thing about it is that it can be used in any setting to harvest the energy and tank up. It is practical both in the city and in the wild. Working with the prominent colors used throughout the product, I created an infographic to better illustrate and visually represent the sustainable aspects of the product. Looking at recent trends within the thermo-electric design industry, I focused on the varying impacts that Energy Harvesting could have on thermo-electric energy resources.
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CUSTOMIZABLE
FLASHLIGHT HOW TO CHARGE
BODY HEAT
COMPASS
SIDE OF BOILING POT
SIDE OF VEHICLE
SPEAKER
ON THE GO
GPS HOW TO CHARGE
LASER
CUSTOMIZABLE
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INFORMATION GRAPHIC | ENERGY HARVESTING | 33
APPLICATIONS
Energy Harvesting is a device that uses temperature differences between
CUSTOMIZABLE
objects to source renewable energy via a thermoelectric generator and thermoelectric energy management chips. The good thing about it is that it can be used in any setting to harvest the energy and tank up. It is practical
A large number of car companies, including Volkswagen, VOLVO, FORD and BMW in collaboration with NASA have been developing a thermoelectric waste heat recover y systems in-house, each achieving different types of performances but all of them expecting to lead to an improvement of 3-5% in fuel economy, w hile the power generated out of these devices could potentially reach up to 1200W in resuabel energy. Find out more information at: www.idtechex.com
both use in the city and in the wild. Designers: Chien Ta-Wei, Huang Li-Ren, Chu Fang-Chih, Chu Yuan-Hua, Huang Chao-Jen, & Yao Hong-Da – Industrial Technology Research Institute (ITRI)
FLASHLIGHT HOW TO CHARGE
TRENDS DEVELOPMENT OF THERMOELECTRIC TECHNOLOGIES
USB USE
BODY HEAT
OR
COMPASS
BATTERY USE
$75
2013-2016 | $US MILLION $25 $40
SIDE OF BOILING POT
$9
$32
SIDE OF VEHICLE
$40
$9 $10
SPEAKER $5 $7
$7
$2
ON THE GO
HEALTHCARE
GPS
VEHICLE
MILITARY
HOW TO CHARGE
FORECAST
the battery through the chip as long as the temperature difference of the thermoelectric generator is above 2 degrees. It can convert the heat energy
CUSTOMIZABLE
WSN Other Non-Consumer Other Consumer Healthcare Other Industrial Military & Aerospace
The energy harvesting power management includes a DC-DC step-up converter
2013
renewable energy for most devices.
2014
produced by human body, machines, and tools or environment into electric
2016
technology and efficient maximum power point tracking (MPPT). This apparatus allows the electricity to be supplied in real time or stored in
LASER
$42 MILLION
extreme low power, fast power point tracking, and high efficiency.
$35 MILLION
mV to 1.2 V or more. This energy harvesting technology monitors the output voltage to achieve MPPT and optimize operating condition. It features
$57 MILLION
and a maximum power point tracking algorithm and can boost voltage from 15
$93 MILLION
ITRI’s EH-T involves a unique thermoelectric energy management chip
INVESTMENTS IN THERMOELECTRIC ENERGY SOURCES
2015
ITRI’s EH-T Technology
2013—2016
PUBLICATION DESIGN
Creating a fresh look for Puma’s annual report was a pretty daunting task as Puma has an established feel for their products and design. As such, I decided to look closely at their products and their overall visual appearance to drive the concept of this report. As I had complete control of the concept, I wanted also to focus on the content of the report and the user experience as they looked through the book. I used color as the driving element to guide the user throughout the book from beginning to end.
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PUBLICATION DESIGN | PUMA ANNUAL REPORT | 37
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PUBLICATION DESIGN | PUMA ANNUAL REPORT | 39
IDENTITY LOGO DESIGN
Branding has always been very close to me, as we as consumers are always bombarded with logo designs every day. As such, over a series of 4 years through freelance and classwork, I’ve had the pleasure of creating brand solutions that would fulfill the concept of the client, while allowing me to be creative and thinking outside the box. Using color and form, I was able to create designs that would captured the identity that the client was looking for as well as focusing on their clientele to meet their needs as well as being visually appealing.
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IDENTITY/LOGO DESIGN | VARIOUS | 43
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IDENTITY/LOGO DESIGN | VARIOUS | 45
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RODOLFO ROJO Graphic Designer rodolforedrojo@gmail.com 414.412.6613 redrojo.website