Urban Accents Rebrand Process Book by Rodolfo (RED) Rojo

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TA B LE O F CO NTE NT S research concepts thumbnails color halfâ&#x20AC;&#x201D;sizes comp. gen. progress

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Urban Accents Catalog Summer 2014

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R O D O L F O R E D R O J O // U R B A N A C C E N T S P R O C E S S B O O K // F A L L 2 0 1 4

RESEARCH

Looking closely at Urban Accentsâ&#x20AC;&#x2122; current catalog and creative brief, I was carefully observing the nuances and the apparent consistency within the brand while analyzing how I potentially could create a stronger brand that would exceed the expectations that Urban Accents is trying to create as a leading brand.

As an established interior designer who creates elegant and modern spaces, MacKenzie loves to explore how world cultures can impact her designs. Because of this, MacKenzie started looking towards other cultures for inspiration as well as interest. Being an aficionado of fine dining, MacKenzie is always interested in exploring with different flavors and colors when it comes to her meals. She’s always looking at the colors and textures all around her and loves to have that flare in her day-to-day life. MacKenzie isn’t afraid to spoil herself every now-and-then. MacKenzie is 36, married, and has a young boy at the age of 6 who loves to cook with her as well. Because of her healthy lifestyle and her love of bold and colorful tastes, she loves to get the finest ingredients when it comes to preparing a meal for her family; she believes that a well designed meal is alive with color and aroma. Family is very important to her, but she also loves to donate her time on the weekends to be involved with her community. Because of her artistic background, she spends her down time reading magazines that would help her in her career. Social media is an integral part of her life as well; Pinterest, LinkedIn, Facebook, and Twitter are her go-to’s. Because she’s interested in discovering new things, MacKenzie is conscious about the actual look and feel of what she buys, so packaging is important to her. She likes nice things, and loves to be able to mix and match things in her life.

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Created Persona Consumer Identifier

Mind Mapping Urban Accents

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Mind Mapping Spice

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Rodolfo RED Rojo 8 October 2014 Urban Accents Persona

< Current Logo >

Concept 1—Blend

Following the juxtaposition of the name “Urban Accents” (which has an appeal of bringing together the rugged with the delicate) I decided to incorporate an aesthetic that would focus on blending these two moods to create one overall mood that would capture the essence of what Urban Accents stands for both as a company and as consumer based product. Utilizing clean design, the overall design aesthetic is going to have a visual connection between bringing together the Urban-esque city-based motifs with a clean and stylized appeal that would merge together the idea that Urban Accents tries to achieve with their products.

Characteristics: • Rugged—Delicate • Bold—Light • Clean—Dirty • Old—New • Clean Design • Type Logo (preferable) • Bright Colors

Concept 2—Elegance

Focusing on the higher [$100k income] consumer, I decided that this design should have a very elegant and clean aesthetic while also keeping the functionality of the standalone logo as well. Utilizing soft design choices in regards to color and type, I would like for this design aesthetic to be able to capture the essence of Urban Accents by making the design have a unique and stylized look with the logo and color scheme that would drive the concept of the mood and feel of the design overall. As such, this design should be able to work both as a product design as well as an identifiable and iconic design.

Characteristics: • Clean and refined • Soft Color Pallet (Beige//Taupe) • Food Inspired • Decadent Embellishments • Pictorial Logo (preferable) • Iconic Appeal • Elegant Approach

Exploring new stylizations that speak to the Urban aesthetics that are apparent in todays industry, I want this design to have a clean design, but that also has that edgy look to it. Focusing on the idea of rough edges and weathered effects, would like to take this concept to a clean, modern look, inspired by the similar look as urban fashion. Overall, this design aesthetic should be approachable for the specified demographic while also maintaining its integrity as a food-based product in order to translate better as a modern-day household item.

Characteristics: • Rough • Rugged • Urban Feel • Bright Colors • Tonal Color Shifts • Word Mark Logo (preferable) • Edgy Design Aesthetic

Concept 3—Modern//Urban

Rodolfo RED Rojo—Urban Accents—Concepts

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Written Concepts Urban Accents Proposal

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Color Palette Sample #1 Ground Spices (Tones)

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Imagery Inspiration Spices

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Mood Board Inspiration

Color Palette Sample #2 Spices (Tones)

Apex New

Apex New Apex New Apex New Apex New Apex New Apex New Apex New Apex New Apex New Apex New Apex New Apex New

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Thin Thin Italic Light Light Italic Book Book Italic Medium Medium Italic Bold Italic Heavy Heavy Italic Ultra

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Apex New supersedes Apex Sans, which was originally released in early 2003. Once the design was released, I started work on Apex Serif, Thirstype’s first OpenType font family; then returned to Apex Sans in early 2004, with a view to extending the glyphset and combining the Small Caps and numeral sets into OpenType fonts. As I worked, I started seeing the type’s flaws, and set about fixing them.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 - + _ = !@#$%^&*() {}[];’:”,.<>/?`~

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Type Specimen #1 Apex New

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Brandon Text

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Brandon Text Brandon Text Brandon Text Brandon Text Brandon Text Brandon Text Brandon Text Brandon Text Brandon Text Brandon Text Brandon Text Brandon Text

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Thin Thin Italic Light Light Italic Book Book Italic Medium Medium Italic Bold Bold Italic Black Black Italic

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Brandon Text is the companion of the famous Brandon Grotesque type family. It has a higher x-height than the Grotesque version and is optimized for long texts, small sizes and screens. This sans serif type family of six weights plus matching italics was designed by Hannes von Döhren in 2012. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 - + _ = !@#$%^&*() {}[];’:”,.<>/?`~

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Type Specimen #2 Brandon Text

Choplin Choplin Choplin Choplin Choplin Choplin Choplin Choplin Choplin Choplin Choplin Choplin Choplin Choplin Choplin Choplin Choplin Choplin Choplin 6.5/10

Thin Thin Italic Extra Light Extra Light Italic Light Light Italic Book Book Italic Medium Medium Italic Semi Bold Semi Bold Italic Bold Bold Italic Extra Bold Extra Bold Italic Black Black Italic

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Similar to Campton, it is perfectly suited for graphic design applications ranging from editorial, corporate, web, interaction to product design. In addition, it has an extended range of alternative glyphs, ligatures and opentype features which provide a range of flexibility and uniqueness wherever it is placed.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 - + _ = !@#$%^&*() {}[];’:”,.<>/?`~

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Type Specimen #3 Choplin

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DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro DIN Next LT Pro 6.5/10

DIN Next LT Pro

Ultra Light Condensed Light Condensed Condensed Medium Condensed Bold Condensed Heavy Condensed Black Condensed Ultra Light Ultra Light Italic Light Light Italic Regular Italic Medium Medium Italic Bold Bold Italic Heavy Heavy italic Black Black Italic

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The name DIN refers to the Deutsches Institut für Normung (in English, the German Institute for Standardization). The typeface began life as the DIN Institute’s standard no. DIN 1451, published in 1931. It contained several models of standard alphabets for mechanically engraved lettering, hand-lettering, lettering stencils and printing types. These were to be used in the areas of signage, traffic signs, wayfinding, lettering on technical drawings and technical documentation.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 - + _ = !@#$%^&*() {} [];’:”,.<>/?`~

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Type Specimen #4 DIN Next LT Pro

Freight Sans Pro

Freight Sans Pro Freight Sans Pro Freight Sans Pro Freight Sans Pro Freight Sans Pro Freight Sans Pro Freight Sans Pro Freight Sans Pro Freight Sans Pro Freight Sans Pro Freight Sans Pro Freight Sans Pro

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Freight’s comprehensive range of weights and styles excels in a variety of uses, from train schedules and university catalogues to technical manuals and cookbooks.

Light Light Italic Book Book Italic Medium Medium Italic Semibold Semibold Italic Bold Bold Italic Black Black Italic

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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 - + _ = !@#$%^&*() {}[];’:”,.<>/?`~

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Type Specimen #5 Freight Sans Pro

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Museo Sans

Museo Sans Museo Sans Museo Sans Museo Sans Museo Sans Museo Sans Museo Sans Museo Sans Museo Sans Museo Sans 6.5/10

Museo Sans is based on the well-known Museo. It is a sturdy, low contrast, geometric, highly legible sans serif typeface very well suited for any display and text use. This OpenType font family offers also support for CE languages and even Esperanto. Besides ligatures, automatic fractions, proportional/ tabular lining and old-style figures, numerators, denominators, superiors and inferiors MUSEO also has a ‘case’ feature for case sensitive forms.

100 100 Italic 300 300 Italic 500 500 Italic 700 700 Italic 900 900 Italic

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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 - + _ = !@#$%^&*() {}[];’:”,.<>/?`~

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Type Specimen #6 Museo Sans

PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro PF Encore Sans Pro 6.5/10

PF Encore Sans Pro

Hairline Hairline Italic Ultra Thin Ultra Thin Italic Extra Thin Extra Thin Italic Thin Thin Italic Light Light Italic Book Book Italic Italic Regular Medium Medium Italic Bold Bold Italic Black Black Italic Ultra Black Ultra Black Italic

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Encore Sans Pro is a sans serif which projects an image of reliability, authority and competence making it ideal for corporate applications. A functional typeface which combines utility with style. It’s subtle round characteristics such as the slightly curved-in edges, create a distinctly contemporary look, blending effectively traditional with modern details.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 - + _ = !@#$%^&*() {}[];’:”,.<>/?`~

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Type Specimen #7 PF Encore Sans Pro

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Proxima Nova Proxima Nova Proxima Nova Proxima Nova Proxima Nova Proxima Nova Proxima Nova Proxima Nova Proxima Nova Proxima Nova Proxima Nova Proxima Nova Proxima Nova Proxima Nova

Proxima Nova

Thin Thin Italic Light Light Italic Regular Regular Italic Semibold Semibold Italic Bold Bold Italic Extra Bold Extra Bold Italic Black Black Italic

The Proxima Nova family is a complete reworking of Proxima Sans (1994). The original six fonts (three weights with italics) have been expanded to 42 fullfeatured OpenType fonts. There are three widths: Proxima Nova, Proxima Nova Condensed, and Proxima Nova Extra Condensed. Each width consists of 14 fonts--seven weights with matching italics.

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Type Specimen #8 Proxima Nova

Rleud Rleud Rleud Rleud Rleud Rleud Rleud Rleud Rleud Rleud Rleud Rleud Rleud Rleud Rleud Rleud Rleud Rleud

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Rleud

Ultra Light Ultra Light Italic Thin Thin Italic Extra Light Extra Light Italic Light Light Italic Regular Italic Medium Medium Italic Bold Bold Italic Heavy Heavy Italic Black Black Italic

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“RLEUD” [Pronounced Loyd] is now finished and ready for your design. It was started in 2012 by using DIN as inspiration with the mood of industrial design and combination of humanist style from Dax. The idea is to make this a multifunction font be used in any situation such as digital device and print matter, even headline or small text on the page. This is an answer for your need and you don’t have to spend on other fonts for a while.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 - + _ = !@#$%^&*() {}[];’:”,.<>/?`~

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Type Specimen #9 Rleud

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CONCEPTS

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< Current Logo >

Concept 1—Blend

Characteristics: • Rugged—Delicate • Bold—Light • Clean—Dirty • Old—New • Clean Design • Type Logo (preferable) • Bright Colors

Concept 2—Elegance

Characteristics: • Clean and refined • Soft Color Pallet (Beige//Taupe) • Food Inspired • Decadent Embellishments • Pictorial Logo (preferable) • Iconic Appeal • Elegant Approach

Concept 3—Modern//Urban

Characteristics: • Rough • Rugged • Urban Feel • Bright Colors • Tonal Color Shifts • Word Mark Logo (preferable) • Edgy Design Aesthetic

Rodolfo RED Rojo—Urban Accents—Concepts

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Written Concepts Selected Direction

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Website Inspiration #1 www.universal606.com

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Website Inspiration #2 www.min-style.de

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Thumbnail Concepts #1 Typographic Logo Exploring the use of typography as the leading logo element along with the idea of taking the rugged urban aesthetic with the clean “accent” appeal, I decided to create a mark that paired the two ideas together. As a result, I worked with sans-serif typefaces that functioned with their script counterparts.

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THUMBNAILS

Thumbnail Concepts #2 Letter-form Logo Looking at the aesthetic that Urban Accents was aiming for, the letter-forms were based on simple, clean typefaces and line-work that would express the idea and feel of Urban Accents while also maintaining the “high-end” appeal that they strive for in their brand identity.

Thumbnail Concepts #3 Pictorial Logo

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While researching iconic spices that would translate as a logo while also exhibiting qualities that were relevant to Urban Accents, I came across the Star Anise which was the leading spice that would drive the mark that I felt was unique, inspiring, and encompassing of the qualities that Urban Accents was looking for in their brand design.

Thumbnail Concepts #4 Abstract Logo While exploring the abstract marks, I decided to look at form as the leading element in the construct of the design. As I played with the shapes, I kept coming back to the Star Anise form, which ultimately drove the direction of the mark and quickly became an abstraction.

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With these marks, I began looking at the shape of leaves and how they could be used with positive and negative spaces to create interesting visuals. I began to look at silverware and cutlery as the shape that would be breaking into the form to create visual interest.

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Thumbnail Concepts #5 Abstract Logo

Thumbnail Concepts #6 Pictorial Logo The designs continued to build on each other, and started to create shapes and forms that were dynamic on their own, but not exactly what Urban Accents was trying to define as their brand identity overall, nor what I thought was fitting for the brand.

Thumbnail Concepts #7 Letter-form Logo

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These marks started to explore further the idea of positive and negative spaces along with the idea of what Urban Accents claimed to be a fitting pairing for their products such as fine wines as well as other spices and blends that went well with their product line spices.

Thumbnail Concepts #8 Pictorial Logo These marks were created with the idea of food and other culinary elements that would drive the concept of “creative culinary blends,” but I did not find these successful with the idea of Urban Accents as a modern/contemporary brand.

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This was the inception of the secondary marks that were exploring the idea of food contents that paired well with the spice blends. These marks were not used within the final product.

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Thumbnail Concepts #9 Secondary Marks

Thumbnail Concepts #10 Logo Top-picks As I began to explore the possible outcomes of the marks, I chose these four marks as the leading design concepts. My final mark was based on the abstract Star Anise form that evolved as I continued looking at variations with the computer generated processes.

Thumbnail Concepts #11 Logo Variations

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This star form was the secondary step that progressed later on as the final mark. As I started exploring form variations with the mark, I looked at warping the petal-like shapes to see if the mark could be enhanced overall; ultimately, none of these were successful results.

Thumbnail Concepts #12 Package Design Having decided on a logo, I began to explore the package design that fit with my concept of clean design with a modern/contemporary approach. These packages also evolved within the computer generated progressions.

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This was the first concept sketches of the package design based on a modern-looking bottle that I considered using for the bottle design. I also considered wood-burning techniques on the lid, but ultimately, I decided to go in a completely different direction for the final bottle design.

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Thumbnail Concepts #13 Package Design 1

Thumbnail Concepts #14 Package Design 2 This was the beginnings of the bottle design change. I wanted to have a slimmer bottle size that would almost mimic the idea of a vile that would contain the spices, which resulted in a very contemporary stylized bottle design with a label that would wrap all the way around and have a perforated tear-off band along the top.

Thumbnail Concepts #15 Package Design 3

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The progression of the bottle design was important to me, as I wanted all of the design to be consistent with the concept, while also experimenting with a modern feel to maintain the aesthetic that I had created with the identity.

Thumbnail Concepts #16 Package Design 3â&#x20AC;&#x201D;Variations My biggest challenge with this design concept was to create a design that showcased the spice, as Urban Accents cultivates flavor with their unique blends. My solution that I felt was the most unique with the bottle was a die-cut of the logo within the label while also creating functional hierarchy in the label all together.

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While examining the application of my final mark and its functionality, I began to look at the stationary set and composing the design based on how the logo sat on the page. This ultimately was the driving element with the letterhead, business cards, and envelopes.

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Thumbnail Concepts #17 Letterhead

Thumbnail Concepts #18 Business Card Looking at how the mark influenced the letterhead, I decided to let the mark also mimic that same idea for the business cards while also making a functional identifier for the brand and company as well.

Thumbnail Concepts #19 Envelope

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Utilizing the die-cut that was the leading identifier within the package designs, I wanted to keep that design aesthetic consistent with the stationary set. As such, I used the cropping of the logo to the benefit of the design of the envelope.

Thumbnail Concepts #20 Graphic Standards Manual Layout Similar to the stationary set, the GSM was design in such a manner that it would keep the die-cut design consistent as well as introducing layouts that would allow for space of the content on the open spice, while the descriptions of the content along the sides to become a reference element while viewing the design specifications.

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This was a continued exploration of the package design tent. I decided to continue the die-cut element with this design, which consequently began to evolve and create more visual interest with the grilling rub and veggie roaster packages.

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Thumbnail Concepts #21 Package Design

Thumbnail Concepts #22 Package Design Upon further examination, I realized that the previous sketch was too removed from the concept that I was going with, so I decided to create a more interesting, modern package that still implemented the die-cut along the bottom of the package, thus mimicking the design of the bottle and creating consistency with the designs.

Thumbnail Concepts #23 Package Design

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I started to continue with the box package that would be a two-piece package. This allowed for a much more interactive user design while also allowing for usability after the package has been opened. With this, I was able to create a package that still had the die-cut as the prevalent aspect of the design overall.

Thumbnail Concepts #24 Package Design Once I felt completely comfortable with the design of the box package, I went ahead and started planning out the surface graphic as well as the placement of the text content that would be placed on the box.

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As I began to explore the design of the product stand, it was pretty obvious to me that the idea of the die-cut wouldnâ&#x20AC;&#x2122;t necessarily work for this application as it would compromise the stands dexterity. I decided to use the logo as the defining form of the stand while also allowing for a pretty functional interaction with the user.

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Thumbnail Concepts #25 Product Stand Concept

Thumbnail Concepts #26 Product Stand The design of the stand evolved as the interaction of the user would be more approachable with regards to not having the clunky placement of the logo, but rather having the logo implied with the placement. The stand would allow for bottles to be placed on the upper section of the stand and the box packages along the bottom with hooks.

Thumbnail Concepts #27 Website/Mobile App Taking inspiration from clean websites that Iâ&#x20AC;&#x2122;ve come across in the past, I decided to have a simple user interaction that would allow for options to be placed on the top while also having minimalistic approaches within the interface.

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COLOR HALF—SIZES

Color Half Size #1 Business Cards

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Color Half Size #2 Letterhead

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Color Half Size #3 Envelopes

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Color Half Size #4 Package Design

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Color Half Size #5 Package Design

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Digital Progress #3 Logo

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COMPUTER GENER ATED PROGRESSION

Digital Progress #4 Logo

URBA N A CC EN TS CR EA TIVE CULINARY BLENDS

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URBA N A CC EN TS CR EA TIVE CULINARY BLENDS

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URBAN ACCENTS ®

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CR EA TIVE CULINARY BLENDS

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URBA N ACCENT S CR EA TIVE CULINARY BLENDS

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BL E C ULINARY

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Jim Dygas

Chief Creative Urban Accents, Inc. 4241 N. Ravenswood Ave Chicago, IL 60613

T: [773] 528-9515 F: [773] 528-9533

Chief Creative

Jim Dygas Urban Accents, Inc. 4241 N. Ravenswood Ave Chicago, IL 60613

Jim Dygas

Chief Creative

T: [773] 528-9515 F: [773] 528-9533 Urban Accents, Inc. 4241 N. Ravenswood Ave Chicago, IL 60613

Jim Dygas

Chief Creative T: [773] 528-9515 F: [773] 528-9533 Urban Accents, Inc. 4241 N. Ravenswood Ave Chicago, IL 60613

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Mrs. MacKenzie Walker 530 N. Diversey Pkwy Chicago, IL 60613

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Urban Accents, Inc. 4241 N. Ravenswood Ave Chicago, IL 60613

15 December 2014

Phone: [773] 528-9515 Fax: [773] 528-9533

Digital Progress #48 Business Card Final Development

Urban Accents, Inc. 4241 N. Ravenswood Ave Chicago, IL 60613

JIM DYGAS

Chief Creative

Dear Mrs. Walker, After losing a job in corporate America in 1996, Tom Knibbs knew he had to make a change. Raised in creative culinary environment, Tom was taught to cook at a young age to experiment and to try everything with a open mind. Inspired by seasons of homemade holiday gifts he and his partner Jim Dygas created for friends and family, Tom decided to try his hand at blending spices from around the world. Frustrated by a lack of creativity in the spice aisle, In a small kitchen on the North Side of the city, Tom Knibbs and Jim Dygas experimented with flavor pairings, blending spices from every region around the world to create interesting blends, with interesting names to share with their friends. Knibbs paired his culinary creativity alongside Dygas' accomplished graphic design skills to create the original line of 12 blends within the stunning glass bottles. A lot has changed for Urban Accents since the early days in a small kitchen. A company that began with five original spice blends now produces over 150 gourmet products that line the shelves of the nation's top retailers. While spice blends are still the trademark product of Urban Accents, the company now offers a completely new line of grilling rubs, seasoned sea salts, creative pancake mixes and a wide assortment of items for seasonal cheer. While the company's expansion and product line's growth marks the evolution of Urban Accents, one aspect has thus remained the same since the founding: the commitment to deliver products made from the finest all natural ingredients while continually offering outstanding customer service. The philosophy behind Urban Accents is simple: life should be a celebration of good food, good friends and good times. Relax. Smile. Cook. Eat.

JIM DYGAS Chief Creative

Urban Accents, Inc. 4241 N. Ravenswood Ave Chicago, IL 60613 773 . 528 . 9515 urbanaccents.com

Sincerely,

Jim Dygas Tom K nibbs Jim Dygas

Chief Creative & Flavorista

Tom Knibbs

President & Mixmaster

Jim Dygas

Chief Creative

T: [773] 528-9515 F: [773] 528-9533 Urban Accents, Inc. 4241 N. Ravenswood Ave Chicago, IL 60613

Urban Accents, Inc. 4241 N. Ravenswood Ave Chicago, IL 60613

JIM DYGAS Chief Creative

773 . 528 . 9515 Urban Accents, Inc. 4241 N. Ravenswood Ave Chicago, IL 60613 urbanaccents.com

773 . 528 . 9515 urbanaccents.com

4241 N. Ravenswood Ave Chicago, IL 60613 773.528.9515

MacKenzie Walker 530 N. Diversey Pkwy Chicago, IL 60613

Dear Mrs. Walker, After losing a job in corporate America in 1996, Tom Knibbs knew he had to make a change. Raised in creative culinary environment, Tom was quickly taught how to cook at a young age to experiment and to try everything with an open mind. Inspired by all the seasons of homemade holiday gifts he and his partner Jim Dygas did for friends and family, Tom then decided to try his hand at blending spices from all around. Starting in a small kitchen within the North side of Chicago, Tom Knibbs and Jim Dygas began experimenting with varieties of flavor pairings along with blending spices from every region around the world to create interesting blends, along with new interesting names to share with their friends.

JIM DYGAS Chief Creative

773 . 528 . 9515 Urban Accents, Inc. 4241 N. Ravenswood Ave Chicago, IL 60613 urbanaccents.com

With the company's expansion and product line growth evolving along with Urban Accents, one aspect still remained the same since the founding: the commitment to deliver products that are all made with the finest and allnatural ingredients while also continually offering outstanding customer service. The philosophy behind Urban Accents is simple: life should be a celebration of good food, good friends and good times. Relax. Smile. Cook. Eat. Sincerely,

www.urbanaccents.com

Jim Dygas

Chief Creative & Flavorista

Tom Knibbs

President & Mixmaster

4241 N. Ravenswood Ave Chicago, IL 60613 773.528.9515

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Beef

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Mushrooms

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Poultry

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Veggies

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Pork PAIRS WELL WIT H: Sour Cream , Yogurt, Feta , Lemo n

Nutrition Facts-Serv. Size 1.4 tsp (1g), Servings: 88, Amount per serving: Calories 0, Total Fat 0g (0%dv), Sodium 135mg (6%dv), Total Carb 0g (0%dv), Protein 0g. Not a significant source of Fat Cal, Sat Fat, Trans Fat, Cholest, Fiber, Sugar, Vitamin A, Vitamin C, Iron and Calcium. Percent Daily Values (dv) are based on a 2,000 calorie diet.

OPEN ⇢ CHICAGO PORTABEILOS Spray grill rack with nonstick spray and preheat to about medium. Clean 3 Portabeilo mushrooms and trim stems. Brush olive oil on both sides of mushrooms. Sprinkle liberally with Chicago Steak & Chop. Grill until tender-about 4-5 minutes on each side. Cut into bite-size segments and serve warm as an appetizer or side dish...or leave whole and serve as a burger alternative.

PAIRS WELL WITH: Horseradish, Mushrooms, Gravy, Oil

Mix 1 Tbsp lb of ground beef for steakburgers or meatloaf Add 2tsp per cup to enhance braising liquids Use 2Tbsp per lb of meat + 1Tbsp olive oil for grilling or roasting

CHICAGO STEAK & CHOP cracked pepper and garlic blend

more great products and easy recipes visit URBANACCENTS.COM Urban Accents Chicago, IL 60613 No. 1514

sdah

Beef

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Poultry

MIX with butt er for seafood & corn on the cob

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Veggies

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ADD 2tsp per cup to enhance braising liquids USE 2Tbsp per lb of meat + 1Tbsp olive oil for grilling or roasting

CHICAGO STEAK & CHOP cracked pepper and garlic blend

Fat Cal, S at F at, Trans Fat, C holest , Fiber, S ugar, Vita min A, V itamin C , Iron a nd C alcium . Percen t Daily Values (dv) are based on a 2,000 calorie diet.

Beef

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More great products and easy recipes at URBANACCENTS.COM

Mushrooms

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Poultry

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ADD 2tsp per cup to enhance braising liquids

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CHICAGO STEAK & CHOP cracked pepper and garlic blend NET WT. 3.1 OZ (88g)

USE 2Tbsp per lb of meat + 1Tbsp olive oil for grilling or roasting

WINDY CITY HORSERADISH SAUCE Mix 2/3 cup sour cream. 2 t Chicago Steak & Chop. 2 T prepared horseradish together in small bowl. Refrigerate for at least 30 minutes before serving. Serve as a dip with raw vegitabgles or as a sauce for fish, beef, pork, or cooked vegitables.

Veggies

Urban Accent s Chicago , IL 60613 No. 1514

More great product s and easy recipe s at URBA NACCENTS .COM

PAIRS WELL WITH: Mushrooms, Horseradish, Gravy, Oil MIX 1Tbsp lb of ground beef for steakburgers or meatloaf

Nutrition Facts-Serv. Size 1.4 tsp (1g), Servings: 88, Amount per serving: Calories 0, Total Fat 0g (0%dv), Sodium 135mg (6%dv), Total Carb 0g Fat Cal, Sat Fat, Trans Fat, Cholest, Fiber, Sugar, Vitamin A, Vitamin C, Iron and Calcium. Percent Daily Values (dv) are based on a 2,000 calorie diet.

INGREDIENTS: Sea salt, dehydrated garlic, black pepper, dehydrated onion, coriander, dill seed, caraway, soybean oil, chili pepper

NET WT. 3.1 OZ (88g)

TZ ATZIKI YOGUR T DIP Mash togethe r 4oz feta and 1 cup yogur t. Mix in 2 T Tzatz iki Dill & Gar lic. Chill and serv e with cucumbe r roun ds.

Pork

Urban Accents Chicago, IL 60613 No. 1514

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NET WT. 3.1 OZ (88g)

INGR EDIENTS: Sea salt, dehydrated garlic, black pepper, dill weed, dehydrated onion, cornstar tch, chives , parsle y, g round mustard, dehydrated lemon peel, ground ginger, dill weed oil, lemon oil

CHICAGO PORTABEILOS Spray grill rack with nonstick spray and preheat to about medium. Clean 3 Portabeilo mushrooms and trim stems. Brush olive oil on both sides of mushrooms. Sprinkle liberally with Chicago Steak & Chop. Grill until tender-about 4-5 minutes on each side. Cut into bite-size segments and serve warm as an appetizer or side dish...or leave whole and serve as a burger alternative.

MIX 1Tbsp lb of ground beef for steakburgers or meatloaf

PAIRS WELL: Mushrooms Horseradish Gravy Oil

dip, salad & seafood blend

SHRIMP SCAMP I Heat 3T olive oil in mediu m skillet. Add 12 jumb o shrimp , peeled a nd d eveine d and cook 1 to 2 minues . Add 2 T white wine and 2 T Tzatziki Dill & Garlic. C over a nd cook 3 minute s until shrimp a re f ully c ooked. Uncove r and stir in 3 T butt er. Serv e over past a or rice.

Nutritio n Facts-Serv. Size 1.4 tsp (1g), Servings: 88, Amount per serving: C alories 0, T otal F at 0 g (0%dv ), S odium 135mg (6%dv), T otal C arb 0g

OPEN ⇢ Nutrition Facts-Serv. Size 1.4 tsp (1g), Servings: 88, Amount per serving: Calories 0, Total Fat 0g (0%dv), Sodium 135mg (6%dv), Total Carb 0g (0%dv), Protein 0g. Not a significant source of Fat Cal, Sat Fat, Trans Fat, Cholest, Fiber, Sugar, Vitamin A, Vitamin C, Iron and Calcium. Percent Daily Values (dv) are based on a 2,000 calorie diet.

TZATZIKI DILL & GARLIC

USE 2Tbsp per lb for veggie s and seaf ood

INGREDIENTS: Sea salt, dehydrated garlic, black pepper, dehydrated onion, coriander, dill seed, caraway, soybean oil, chili pepper

NET WT. 3.1 OZ (88g)

Mushrooms

MIX 2Tbsp into yogu rt and feta dip

CHICAGO PORTABEILOS Spray grill rack with nonstick spray and preheat to about medium. Sanitize 3 Portabeilo mushrooms and trim the stems. Brush olive oil on both sides of the mushrooms. Sprinkle liberally with Chicago Steak & Chop. Grill until tender; about 4-5 minutes on each side. Cut into bite-size segments and serve warm as an appetizer or side dish...or leave whole and serve as a burger alternative. WINDY CITY HORSERADISH SAUCE Mix 2/3 cup sour cream. 2 t Chicago Steak & Chop. 2 T prepared horseradish together in small bowl. Refrigerate for at least 30 minutes before serving. Serve as a dip with raw vegitabgles or as a sauce

Urban Accents Chicago, IL 60613 No. 1514

INGREDIENTS: Sea salt, dehydrated garlic, black pepper, dill seed, dehydrated onion, coriander, caraway, soybean oil, chili pepper

More great products and easy recipes at URBANACCENTS.COM

Pork

OPEN ⇢

MIX 1Tbsp lb of ground beef for steakburgers or meatloaf

SPRINKLE liberally over potatoes before roasting

ADD 2tsp per cup to enhance braising liquids

MIX 1 Tbsp per 1/2 cup of oil for a bread dipper

USE 2Tbsp per lb of meat + 1Tbsp olive oil for grilling or roasting

CHICAGO STEAK & CHOP cracked pepper and garlic blend

Urban Accents Chicago, IL 60613 No. 1514 More great products and easy recipes at URBANACCENTS.COM

PAIRS WELL WITH: Lime Juice, Crusty Bread, Olive Oil

PAIRS WELL WITH: Mushrooms, Horseradish, Gravy, Oil

NET WT. 3.1 OZ (88g)

ARGENTINA STEAK RUB south american chimichurri blend

USE 2Tbsp per lb of meat for grilling or roasting Nutrition Facts-Serv. Size 1.4 tsp (1g), Servings: 88, Amount per serving: Calories 0, Total Fat 0g (0%dv), Sodium 135mg (6%dv), Total Carb 0g (0%dv), Protein 0g. Not a significant source of Fat Cal, Sat Fat, Trans Fat, Cholest, Fiber, Sugar, Vitamin A, Vitamin C, Iron and Calcium. Percent Daily Values (dv) are based on a 2,000 calorie diet.

INGREDIENTS: Sea salt, dehydrated garlic, black pepper, dehydrated onion, coriander, dill seed, caraway, soybean oil, chili pepper Nutrition Facts-Serv. Size 1.4 tsp (1g), Servings: 88, Amount per serving: Calories 0, Total Fat 0g (0%dv), Sodium 135mg (6%dv), Total Carb 0g (0%dv), Protein 0g. Not a significant source of Fat Cal, Sat Fat, Trans Fat, Cholest, Fiber, Sugar, Vitamin A, Vitamin C, Iron and Calcium. Percent Daily Values (dv) are based on a 2,000 calorie diet.

INGREDIENTS: Sea salt, dehydrated garlic, black pepper, dill weed, dehydrated onion, cornstartch, chives, parsley, ground mustard, dehydrated lemon peel, ground ginger, dill weed oil, lemon oil

NET WT. 3.1 OZ (88g)

GRILLED CHIMICHURRI FLANK STEAK Prepare a 2-lb strak be trimming off any excess fat. In a small bowl, mix together 2 T olive oil, 1 T vinegar and 2 T Argentina Steak Rub. Brush liberally onto both sides of steak. Grill or broil close to the heat for 6-8 mins per side for medium rare. Remove heat and let stand for 3-4 mins. Slice across the grain and place on a serving dish.

Urban Accents Chicago, IL 60613 No. 1514

More great products and easy recipes at URBANACCENTS.COM

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packet makes 3 batches

ASIAN CURRY & HONEY

Preheat oven to 400°F. Trim and peel carrots, then cut diagonally into 1-inch slices. Place in a single layer on a rimmed baking sheet. Mix together olive oil and 1 Tbsp seasoning. Drizzle over carrot slives and toss to coat all sides. Roast for 35-40 minutes or until browned and tender, turning halfway though. Garnish with parsley (optional). Try this recipe with potatoes and other root veggies too!

Urban Accents Chicago, IL 60613 No. 1514 More great products and easy recipes at URBANACCENTS.COM

Nutrition Facts

—Serving Size ¼ tsp (1.2g), Servings Per Container: 29, Amount Per Serving: Calories 0, Fat Cal. 0, Total Fat 0g (0%dv), Trans Fat 0g, Cholesterol 0mg (0%dv), Sodium 80mg (4%dv), Total Carb <1g (0%dv), Dietary Fiber 0g (0%), Sugar <1g, Protein 0g, Vitamin C 2%. Not significant source of vitamin A, iron and calcium. Percent Daily Values (dv) are based on a 2,000 calorie diet.

ALL NATURAL INGREDIENTS: GRANULATED HONEY, SALT, GROUND CUMIN, RED BELL PEPPER, GROUND PEPPERCORNS, SUGAR, GROUND CORIANDER, GRANULATED ONION, TUMERIC, CAYENNE PEPPER, VANILLA BEAN POWDER INGRÉDIENTS: CORIANDRE, PAPRIKA, AIL DÉSHYDRATÉ, CUMIN, PIMENT, SEL DE MER, ZESTE DE CITRON GRANULÉ, ACIDE CITRIQUE, CANNELLE, MENTHE, GINGEMBRE, ARÔME NATUREL. NET WT 1.25oz (35g) · seasons 3lbs of veggies

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Package Design—Box Die Line (Top)

DIRECTIONS

packet makes 3 batches Preheat oven to 400°F. Trim and peel carrots, then cut diagonally into 1-inch slices. Place in a single layer on a rimmed baking sheet. Mix together olive oil and 1 Tbsp seasoning. Drizzle over carrot slives and toss to coat all sides. Roast for 35-40 minutes or until browned and tender, turning halfway though. Garnish with parsley (optional). Try this recipe with potatoes and other root veggies too!

Urban Accents Chicago, IL 60613 No. 1514

Package Design—Box Die Line (Bottom)

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VEGGIE ROASTER

DIRECTIONS

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S T ORE LOC AT OR

C ON TAC T U S

SPICES AND MIXES

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GRILLING

URBAN BRUNCH

SNACKS AND PARTY MIXES

FALL FEASTING

GIFTS FOR EVERYONE

C ON TAC T U S

COMPANY OVERVIE

E MAIL kontakt min-st yle.de

change. Raised in creative culinary environment, Tom was taught to cook at a young age- to experiment and to try everything with a open mind. Inspired by seasons of

PHONE

Tom decided to try his hand at blending spices from around the world. Frustrated by a lack of creativity in the spice aisle, In a small kitchen on the North Side of the city, Tom Knibbs and Jim Dygas experimented with flavor pairings, blending spices from every region of the world to create interesting blends, with interesting names to share with their friends. Knibbs paired his culinary creativity with Dygas' accomplished graphic design skills to create the original line of 12 blend in stunning glass bottles.

To Free: Toll UA S I Telepho Telephone: 2 1 Fax: 2

ADDRESS Urban Accents, Urban Acc , Inc. 2 1 N. Ra Ravenswood swood Avenue hicago, hicag go, I 1

The philosophy behind Urban Accents is simple: life should be a celebration of good food, good friends and good times. While this celebration should be endless, spending taking care of the kids at home. That's why Tom and Jim create easy-to-use products for simple meal solutions and entertaining ideas. The party should be healthy, too. That's why they stress the importance of all-natural, gluten free, msg free ingredients in their bold kitchen blends. With a product line that continues to grow, expect to nd only the freshest tastes behind the company label. At Urban Accents, everyone is dedicated to helping customers savor life a little more, with a little less hassle. Relax. Smile. ook. at.

Founded: 1 rincipals: Tom Knibbs - resident ixmaster Jim Dygas - hief reative an and Flavorista rgani ations: National Association of the Specialty Food Trade International ti l er b Association

SPICES AND MIXES

I A

ST AK ur hearty blend is inspired by the famous steak houses of the Windy ity . This combination of cracked pepper, coarse salt, garlic, onion and other spices adds a bold flavor to any cut of meat or seafood. Rub it on steaks, roasts, chops and even dense seafood llets. r blend it into ground beef for mouthwatering burgers and savory meatloaf. SU AR FR

UT N FR

OUR PRICE Goes best with: eef, poultry, pork, lamb, seafood, veggies Size: .1 o Pairs well with: ushrooms ravy ils o rseradish Start ooking... et easy recipes Stock Status :In Stock roduct ode: 1 1

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SPICE BLEND $9.95

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STORE LOCATOR

Find a retail store near you who stocks your favorite Urban Accents products.

URBAN ACCENTS NE S

Check out the press covera e and updates about Urban Accents in the news.

URBAN ACCENTS HINTS Food wine pairin s, health bene ts and more fun spice facts and recipes.

CUSTOMER ASSISTANCE For help on placin your order, uestions about shippin this is your rst step.

Urban Accents T-Shirt Urb T-Shirt (Gre (Green) LIMI D EDITION LIMITED $$14.95 $14.9

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Urban Accents Tote Bag $14.95 $9.95 SALE

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Asian Curry & Honey VEGGIE ROASTER $9.95

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Chicago Steak & Chop

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URBAN ACCENT S // GR APHIC S TANDARDS MANUAL // 2014

Graphic Standards Manual Table of Contents 2

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PROCESS BOOK Senior Project窶認all 2014 Rodolfo RED Rojo rodolforedrojo@gmail.com Client: Urban Accents Instructor: Charles Gniech Completed: Dec 14, 2014