Business Over the next 4 weeks, students will choose a business and produce and present a Marketing Plan for this business. This will include an analysis of the internal situation and external environment of the business. Students will recommend how the business should respond, by creating objectives, deciding on a marketing strategy and an implementation plan, based on the current challenging business environment. Lesson Outline: Week 1: What is a Marketing Plan? Number Skills in A Level Business. Conducting a SWOT analysis – Inside Tesco – Britain’s Biggest Supermarket. Case studies: Local Businesses adapting to new challenges. Student Task: Choose a Business, Write Introduction to Marketing Plan, Complete SWOT analysis. Week 2: Analysis of external environment – PEST analysis. Objectives & Strategy – The importance of having clearly defined targets and strategic options Student Task: Conduct PEST analysis, create objectives, decide strategy – write up sections of Marketing Plan. Week 3: Implementing the strategy through the 7Ps – decision making. Student Task: Decide & Justify the 7Ps for your Business – write up Week 4: Finalising written Marketing Plan and creating presentations. Project Outcome: Students will submit a written proposal using a template and this will be supported by a recorded presentation.
7
