Atma Elegance
Creative Strategy Document
CĂŠline Roels
w11006723
“
Enjoy both worlds. Don’t be afraid to double play.
“
Contents
Content
Page #
Campaign Summary
6
Market Analysis
8
The Campaign
14
Marketing 17 Promotion 18 Production 24 Look-Book 32 Closing Event
34
Strategic Implementation
42
Costings 46 Image References
48
5.
Campaign Summary:
Name Atma Elegance “Enjoy both worlds. Don’t be afraid to double play.”
The Beginning “Until the middle of the twentieth century, it was generally considered dangerous and unhealthy for women to build muscles. If a woman began to become muscular, it was thought that she could lose her health, femininity and (very possibly) her husband.” (Chapman, D.L. and Vertinsky, P., 2010). Even in today’s society, female athletes and athletic beauties elicit strong reactions. The public either approve, or they critique, ranging responses from disgust to incredulity. Women have had issues with their body image for over the past decade and it has continued to arise. It is therefore of great importance that research is carried out to determine today’s society acceptable terms for a feminine look. Admitting, that other body types might also be a conventional fashion ideal, opening up doors to additional future aesthetics.
Vision Statement Atma Elegance is a campaign that explores athletic beauties within the luxury industry. Previous research conducted has shown that times are changing and stereotypes are lessening. With the use of social media, awareness campaigns and organisations, such as the Women’s Sports Fitness Foundation, will ensure a constant development and improvement towards arising beauty ideals. When educating a population, an instigator will arise. With this instigator, followers will be formed, leading the new beauty ideal of athletic feminism. This campaign will enhance and highlight a tender yet athletic physique. Atma Elegance will act as an investigation into the best ways of promoting these ideals and raise awareness that having muscles can be luxurious.
7.
Market Analysis:
Market Sector Previous research conducted has shown that there is an unmet consumer need in creating a market sector that targets both fitness aesthetics and luxury commodities simultaneously. With the use of social media, awareness campaigns and organisations will ensure a continuous movement towards beauty ideals in today’s society. Atma Elegance will aim to educate women visually and highlight that muscular women can be fashionable. The campaign is based in be UK, but the target market will be multinational. The Atma Elegance campaign hopes to have reached recognition worldwide within 1 year of starting.
Competitors Currently, there are little-to-no organisations or brands that give the complete motivational campaign that Atma Elegance is aiming to produce. There is an organisation called The Women’s Sport and Fitness Foundation, based in the UK that encourages young girls and women to become more active and train. However, this organisation is non-fashion related and does not create a link to the luxury nor fashion industry. There have been some fashion and sports brand collaborations in the past. Some examples are: Yohji Yamamoto vs. Adidas, Alexander McQueen vs. Puma, Stella McCartney vs. Adidas and Riccardo Tisci vs. Nike. However, these then only focused on the luxurious athletic garments and not the athletes representing them.
9.
Target Audience The Atma Elegance campaign will target the sport and fashion industry concurrently. It will mainly focus on emphasising and educating new body ideas and aesthetics to the athletic yet fashion conscious, teenage girls, ranging form the age of 18-25. The focus group findings indicated that this new and upcoming trend has to be showcased to younger girls who are still accessible to outside influences.
SWOT analysis Strengths • • • • •
Awareness of the brand Promotional elements Sport & luxury collaborations Media exposure New body ideals Opportunities
• • •
S
New partnerships Start of a new trend Motivate girls and women
O
Weaknesses • • •
Starting collaborations Luxury brand alliances Campaign awareness
Threats • • •
Funding hard to secure Stiff audience interaction International differences
W T
Barriers To Entry One of the greatest factors to pose a barrier to the Atma Elegance campaign is that the fashion industry has very firm and set views towards athletes and their athletic physiques. This creates a level of difficulty in generating a new instigator who is willing to accept the arising trend.
Marketing Objectives Atma Elegance will act as an investigation into the best ways of promoting fitness and luxury, through various photo-shoots. Ranging for example from non-conventional, fitness models to athletic styling. The outputs of this multi-national campaign will consist of a promotional film, print, online presence campaign look-book and closing event. Every fitness model involved will receive their own look-book, which they will then promote on their personal social media sites, expanding the campaign awareness.
11.
Primary Research For this campaign research was gathered through online surveys and focus groups. The surveys were distributed over Facebook and received a widespread volume of responses with 100 people taking part. The vast majority who answered were between the ages of 18-29 and female. Questions asked revolved around the physical attributes of these female athletes and the connotations they brought with it. The idea of a new fashion ideal ostensibly received positive results indicating a need to move forward with the Campaign vision. During a focus group, 5 individuals were gathered, both male and female to answer questions. Important questions that determined this campaigns key findings were: •
Do you think that athletic women have a negative or positive
connotation
in today’s society?
•
Do you feel that this perception is constant?
•
Do you feel threatened by a strong athletic female?
13.
The Campaign: Staff & Premises The Atma Elegance campaign will have an office located in Soho, London so that staff will have a physical space to work in. During this period of time an assistant will be hired to aid in the campaign process. A personal assistant will cost approximately £21,000 per annum, while the charges implemented for a freelance PR consultant will be £73,000 per annum. A project manager costing £30,000 per annum will be hired to oversee any promotional developments. As a freelance PR consultant is hired to execute this campaign, extensive space will be needed to receive luxury houses and designers for meetings. The remaining space will be used as a showroom and storage room. It is for this reason that a rooftop office space will be used, based on the 6th floor with ultimate security. The company Mon Mouth Dean is able to provide this £120,590 per annum. Dufour Designers is an interior design office consultancy that will be providing office furniture, space planning and design at a starting price of £2000 + VAT. The staff will be working in these premises on the digital and social aspects of the campaign. Therefore needing appropriate computers and software. The office space will house I-MAC computers with the Adobe CreativeSuite6 software as well as an I-pad to make meetings more portable, costing £5204.54 . The office space will also be used to finalise any other PR related enquiries such as advertising and communications. Due to this extensive and multinational campaign, BT will provide us with broadband and land-line as well as international calls at a rate of £453 per annum.
15.
Insurance The insurance Policies needed for this in-house PR agency are as followed: •
General Liability
•
Property Insurance
•
Errors and Omissions Insurance
•
Cyber Liability Insurance
All of these will have an individual Risk Assessment so that the campaign can administer the health and safety risks in the office workplace.
Marketing:
Sponsorship This entire campaign is sponsored and endorsed by Lululemon Atletica as they want to subtly introduce their brand within the UK. They will provide the funding for this campaign as they provide an elite service themselves to their sports wear customers and therefore have an understanding of luxury and hospitality. Lululemon’s target audience is the “active, young-thinking woman�, consisting of a female-based audience ranging from the age of 16 to 45 in the upper to middle class and residing in North America. This established target market will make it easier to launch Atma Elegance as it already has a platform of people to approach. Their brand loyalty will lead to fast and voluntary participation within this campaign.
17.
Promotion
Audience Reach Atma Elegance will market itself within the same platforms where Sport and Fashion brands are found, like personal networking sites, Facebook and Vimeo. This will then develop our brand awareness and source our target market. The campaign’s publicity will also occur with print media, through press releases, articles and follow-up stories. The more our campaign is receiving publicity, the more word of mouth we are hoping to achieve. Creating, not only a viral but also a social campaign.
PR The freelance PR consultant will work closely with the in-house PR team of Lululemon Atletica in their headquarters based in Vancouver, Canada.
Online Presence The various forms of online tools will allow the campaign to engage with audiences across the world. This will make sure strong campaign awareness is build. Every relevant form of online media has been investigated and carefully examined, in order for Atma Elegance to achieve wide spread recognition. As the campaign is part of Lululemon Atletica, blogs and websites have already been created. However, for the purpose of this campaign a side-line bloggers’ den and follow through website will be created through Lululemon’s personal website. The campaign blog will have constant updates in regards to visual and promotional content, enlightening viewers to those involved in the creation. PinCoding, a Belgium graphic design company, will provide this blog layout as they have international contacts, aiding the campaigns awareness. This provided at a cost of approximately £168. During the campaign, graphic elements such as a logo will be used from Lululemon Atletica as they are the sponsor behind this campaign, ensuring them constant brand credit. As for web design, advertising and video the London company, Net Dreams will be in charge costing the campaign approximately £3337 in total.
19.
APP The APP created for this awareness campaign is the Polarised photograph (reasoning explained in the promotion part of this document). It will entice our target audience to get involved and spread the word. They will be able to showcase their participation by posting their Polaroid on social media sites as well as getting a printed version through their home printing facilities. This app will start at a price of approximately ÂŁ 8000.
Campaign Kit The Atma Elegance campaign realises that as with any brand and organisation, networking and personal interaction are essential ways in getting recognition and contacts established. The Marketing strategy will entail of smaller pamphlet look-books that can be handed out while on placement including a business card with the campaign details and some key visuals used in our promotion. Atma Elegance will develop a personal branding style specifically for the campaign. This will be done through the Lululemon website and will be created in the London offices using I-mac’s and Adobe software programmes.
Business Cards A set of business cards will be created with various visuals from the campaign which can be distributed at networking events. The London company Moo will produce a set of 400 luxury business cards, printed in colour and double-sided for ÂŁ143,95 (for in depth information, go to the promotion document). This will act as a standard guide but prices may vary as the content of these business cards alter further along the campaign.
21.
Pamphlets A potential collaborator or viewer who wants to see more about the campaign might not always have internet access, so it is important to carry something with that can be shown, besides the I-pad. A pamphlet look-book will act as a memorable sampler of the Atma Elegance campaign. These will be distributed around Lululemon Atletica stores as well as visually promoted through the blog. Print Express will produce a set of 50, double-page, A5 luxury pamphlets in colour and for 88ÂŁ. Binding costs will have to be calculated according to production specifications. (For more information see the promotion document.)
Polaroids The art of the polaroid photograph will be used as a promotional element within the campaign. It is there to capture the moment and create a memory. It will also entice a younger target audience by creating a fun and spontaneous environment for them to re-create and explore the motivational campaign. The polaroid camera will make a journey and capture the accomplishments of girls and women. The Camera used is the Fuji Film Instax with the accompanying Instax wide film, costing approximate 240 £. These accomplishments will then be gathered onto an observing platform. The polaroid photograph will also be created into a mobile and Android APP with the caption “enjoy both worlds, don’t be afraid to double play”, so that people can get involved in this campaign and spread the word. They will then be able to capture images of themselves and showcase that they are behind this arising trend (more information can be found in the APP section of this document).
23.
Production
The Atma Elegance campaign will engage with fashion houses and sports brands to fully understand the difference in brand identities. This knowledge will then lead to the creation of a strong, powerful, memorable and motivational campaign. The self-branding of the campaign will focus on the logo design, typography used and overall aesthetic in order to convey an accurate message. Once Atma Elegance has created a set of showcasing outputs, participants (athletes and designers) are then able to distribute them through their social media websites and wherever they feel is appropriate. This aspect will then lead to fans of both the athletes and fashion houses to get on board the bandwagon and continue spreading the campaign. Experienced professionals will create the visual production of the campaign. They will ensure the highest quality of work with the best possible apparatus and software.
Crew A professional production manager from the campaign will be present at every shoot with the stylist, photographer and model. The production manager will oversee every shoot as well as finalise shoot concepts.
Photographer Experienced photographers vary dramatically in cost. Julia Kennedy does both commercial and editorial photography therefore being most suitable for producing campaign visuals. She charges ÂŁ270 for an eight hour shoot. All in-door visuals will be taken in the Chelsea photo studio. This fully professional photography studio based in London includes all available equipment at a full day hire rate of ÂŁ155.
25.
Cinematographer David Wright will be our cinematographer for the run of the entire campaign. He charges ÂŁ2000 per fashion film and will provide any equipment or extra crew needed within this cost.
Location Shooting During location shooting, photographer Julia Kennedy, will be providing Atma Elegance with her photographic expertise and her basic equipment. Extra equipment will be hired from the Direct Photographic company based in London. Equipment needed are as followed: •
Profoto Pro-B3 1200 Airs Kit inc Life Batteries, lighting kit +
generator •
Elinchrom Octa, Softbox reflector – single diffuser rear facing
Totalling costs to £76 per day.
27.
Models During this campaign we will be exemplifying collaborations between professional and aspiring athletes, such as female fitness models and place them in a fashion based context. The models will be styled in fashion labels, including luxury brands providing jewellery and other accessories, while showcasing their strength. The Atma Elegance campaign focuses entirely on female athletic aesthetics and therefore need appropriate models. W Athletic is a modelling agency based in London who is able to provide female sport and fitness models at a cost of ÂŁ500+20% agency per day per model.
Hair & Make-Up Hair and Make-up are an essential factor when creating a high quality image for a campaign. Joe Adams, International hair and make up artist will bring the glamorous factor to any visual. The make up fee for an eight-hour day is ÂŁ300.
Editorial Hair & Make-Up
Beauty Hair & Make-Up
29.
Wardrobe & Styling As Atma Elegance is trying to promote female athletic beauty within the luxury industry, styling has to be impeccable and must embody the elite experience. Siouxsie is a London based, Freelance fashion stylist, who has over 7 years experience in the Industry. Her previous experience in editorial, beauty and commercial styling and as a consultant has made her a valuable asset to the campaign. Styling rates are as follows; •
Prep per day - £250 (2 x suggested)
•
Shoot per day - £500
•
Assistant - £50
•
Expenses - £150 minimum
•
TOTAL - £1,200
Commercial rates may be slightly more (see promotion document for more detailed information).
Retouching A great attention to detail is needed in order to exuberate the right amount of class and elegance within the Atma Elegance Campaign. For this reason Touch Digital LTD, a London based Retouching Company is employed to enhance each original image to create a flawless visual. Their standard rates for Advertising / Campaign is £125 per hour £1200 per day and their editorials are £50 per hour to £500 a day.
Music Producer Music is an important part in bringing a message across within a campaign. Atma Elegance is therefore reaching out to final year students from the London School of Sound to aid in providing a new and fresh outlook for the moving visuals used.
31.
Look-book
Design & Layout The in-house team will create a complete design and layout for the concluding campaign look book. It will focus extensively on the design and layout to ensure that the campaign visuals are effectively portrayed. The team will be using the I-mac computers and Adobe software, mentioned in staff and premises.
Printing & Binding The London Printing Company will print the campaign look-book using digital printing providing a high quality finished product. The look-book will be bound using metal rings to create a more accessible feel and that can be updated easily. The cost and printing of this book will be ÂŁ49.35 but may vary as the campaign visuals develop.
Distribution This campaign look-book will not be distributed to business or general stores, but will be out on display in Lululemon Atletica stores and during the closing event. A copy will also be displayed in the London office so that staff, collaborators and any other professionals are able to view it.
33.
Closing Event
At the end of this 1-year campaign, a summarising launch event will be created to showcase the visual outputs and the social platform produced. Bringing together important people of the sports industry, including clothing brands and athletes as well as key individuals from the fashion and luxury industry.
Venue The closing party/exhibition will take place in the modern, yet stylish venue, East Winter-garden. “The East Winter-garden offers a blend of state-of-the-art technology, impeccable service and exceptional catering within the surrounds of a world-class, cosmopolitan destination. It consists of two main function areas, the Main Hall and The Gallery, as well as a smaller break out space called the Promenade Room.” Hire with exclusive use of the two spaces within the venue, the Main Hall and the Gallery level is charged at £8,200 +VAT per day. This will allow access from 0800-0000. Included in the above venue hire price is the following: •
Standard furniture including tables and chairs
•
Cloakroom equipment (Staff can be provided at an additional charge)
•
Event stewards
•
Door supervisor
•
Cleaning before and after the event
•
Cleaning janitors for the duration of the event
•
Duty manager
35.
Transport Prestige Keys car hire in London will be used to transport our guests to the event venue. They provide a series of services that can be used for the event. The package chosen is ‘High Roller’ and includes: •
Chauffeurs
•
A choice of 7 super cars
o
(Audi R8 V10 Spyder, Bentley GTC, Ferrari 458
Italia Oakley Edition, Ferrari 458 Italia, Lamborghini LP700 Aventador, Lamborghini LP700 Aventador Roadster, Lamborghini Gallardo Spyder, Lamborghini LP570 Performante, Mercedes SLS AMG, Aston Martin Rapide, Porsche Panamera) •
A choice of 3 prestige cars
Cayenne)
o
(Audi Q7, BMW M3 Convertible, Porsche
Press & Media Publicity In order for Atma Elegance to get the publicity and coverage needed, journalists, reporters and bloggers will be invited to the closing campaign party/exhibition. These guests will originate from a series of backgrounds, from magazine editors to newspaper journalist and fashion bloggers.
Invites As for the invites, a company is needed who can produce immaculate invitations with a sophisticated finishing. The laser cutting company Cutture in London is able to provide us a elaborated personal approach, providing the campaign with the best paper mills. A rough estimate of ÂŁ1500 has been provided for 100 invitations, this will alter more closely to the event.
37.
Catering The catering service recommended by East Winter-garden is Ampersand, as they provide a high quality expertise. Catering would entail drinks and complementary appetisers. Ampersand is able to provide this service at a cost of ÂŁ6424,20.
Staff Event Stewards, a duty manager, cloakroom staff and cleaners will be provided by the venue. This service is included within the venue hire costs. As well as the event staff, Atma Elegance will have their crew on the premises to sort out any last minute issues.
Security The venue also ensures a high security team, entailing of door supervision and event safekeeping, making sure that this event is on invite only. They are needed to circulate among patrons at the event to preserve order and protect the event.
Set/Interior Design Both the Atma Elegance team and the venue managers of East Wintergarden will plan the interior and set design of the event.
Music & Lighting The East Winter-garden has an in house Audio Visual package, which they charge on a ‘pick and mix’ basis allowing Atma Elegance to choose items or services needed. Included in this package is use of our PA system and also event lighting. For a small party set up, they charge ÂŁ245 per day.
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Printed Photographs The London Printing Company, also providing the campaign look-book will be used to print the final images exhibited in the closing event. They will be produced on A3 sized paper with a matt-silky finish. Depending on the quantity, cost estimations will fluctuate. For 50 images the cost is 56.60£
Photograph Frames The photographs displayed in the closing event, requires conservation framing with specialty glass and mount. The London Framing Studio offers the skills, experience and materials to create the bespoke frame to our campaign’s exact specifications. For a single frame they charge £11,75.
Projector & Screen In case the in-house AV from East Winter-garden are not able to provide projector and screen hire, an alternative has been selected. The Proscreens company supplies all aspects of AV hire, Projectors, Projection Screens Hire and PA equipment to meet our event needs. During their equipment hire they also provide technical support through the entire event. For a professional LCD Data Projector 7,500 ANSI Lumens coming with technicians and Fastfold screens with drape kits and colour lighting, the cost price is 850£ + VAT.
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Strategic Implementation
Atma Elegance Campaign 1 year – June’1 5
Meetings with sponsor + All Walks Beyond the Catwalk Development and research into target audience Logo and slogan formation Graphic design identity Purchase all office equipment until workplace is renovated Finalise web design + social media identity 11 months – July’15 Purchase domain name Campaign plan finalised and signed Brand all materials with logo and slogan Contact letting agency for office space Organise meeting with interior designer. (Discuss renovation plans) Discuss PR aims and strategy Discuss APP specifications 10 months – August’1 5 Website designed and build Branding: design layout of website, look-book, business cards etc. Prepare Website + Social media platforms with samples releases Create wide range of concepts for promotional materials Re-evaluate brand identity, modify where appropriate Finalise office space + pay deposit Start renovation Finalise APP specifications 9 months – September’15 Launch Website + Social media platforms Contact freelancers Office renovation completed Staff installed in office space + security Have APP design finished Start promotional materials: photo-shoots Business cards, letterheads and I-pad received and ready to use 8 months – October’15 Launch campaign film First photo-shoot/promotional material ready - launch Connect with target audience over social media: 100 likes, 50 shares Encourage subscribers Prepare press release + interview with Lululemon Atletica Discuss on-going PR and promotional strategies Maintain website and online developments 7 months – November’15 Maintain website and online developments Start thinking about closing event Design look-book pamphlets and final look-book Launch APP Encourage audience to use Polaroid APP Encourage interaction between UK and USA
Atma Elegance Campaign
6 mon th s – D ecemb er’15 Arrange meetings with printer and publisher Distribute look-book pamphlets Release articles about campaign Finalise Designer house collaborations 5 mon th s – Janu ary’1 6 Recruit volunteers and interns for promotion aspect Send over images for re-touching Send of moving visuals for editing Contact bloggers to get involved Design campaign look-book (pamphlets) Design final campaign look-book 4 mon th s – Feb ru ary’ 16
Finalise retouched images Finalises edited moving visuals List of bloggers participating Campaign look-book pamphlets off to printers Continue final look-book design Review social media platforms and edit where appropriate Review APP (look at working components) 3 mon th s – March ’16 Look-book pamphlets ready from printer, distribute in stores Launch polaroid collectables Distribute polaroid shots in stores (Internationally) Send images to collaborators to ensure campaign has wide coverage Finalise final campaign look-book Send idea over to graphic designer / printers 2 mon th s – A pril ’16 Send look-book to printers Review audience interaction online Review audience engagement with polaroid collectables Ensure bloggers activity Sample event press releases Contact magazines, newspapers for campaign articles 1 mon th – May’16 Get in touch with All Walks Beyond The Catwalk for media coverage at London Fashion Week in June Send edited version of look-book to printers Update visual content on website and social media sites Create polaroid APP contest Publish interviews with Lululemon, fitness models, other members 0 mon th s – Ju ne’1 6 Prepare for campaign event Create ‘excitement’ for final closing launch in February Finalise collaboration with All Walks Beyond The Catwalk
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Closing Event / Exhibition 6 – 12 months ahead
Visit potential sites for location Get cost estimates (food, drinks, site rental, sound/lights etc.) Plan initial budget Create sponsorship amount/levels Finalize date Consider pre-party event for publicity or underwriting Invite /confirm VIP’s Pick graphic designer; begin invitation design Create logo for event with graphic artist Set marketing / public relations schedule Develop press release and calendar listings Investigate needs for special permits, licenses, insurance etc. 3 – 6 months ahead Write/ send requests for sponsors, then request their logo’s Review invites, thank you cards, posters etc. – prepare final copy Complete mailing lists for invitations Obtain radio/tv sponsors, public service announcements, promos Finalise food and drinks with Secure permits and insurance 2 months ahead Assemble / address invitations (with personal notes when needed) Mail invitations Finalize transport for guests Release press release about event Follow up to confirm sponsorships and underwriting – get logo’s Review and finalize budget, task sheets and tentative timeline 1 month ahead Phone follow-up of mailing list (RSVP’s), estimate of guests Confirm staff for registration, hosting, other Confirm transportation schedules: airlines, trains, buses, cars, limos Confirm special security needed at event, special equipment, rentals 1 week before Finish phone follow-ups, confirm number attending Reconfirm event site, # of volunteers 1 day before Recheck all the equipment and supplied to be brought to the event The Event Day Arrive early with all equipment Unpack equipment/supplies Re-confirm catering, AV and transport Go over final details with caterer and staff Set-up registration area Check sound/light equipment
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Costings Category STAFF
PREMISES
ONLINE PRESENCE
Product
Cost
Cost (£)
Freelance PR consultant Personal Assistant Production manager
£ 73.000,00 £ 21.000,00 £ 30.000,00 Total: £ 124.000,00
Location Insurance Communications bill Interior Designer Computers Ipad Software Sundry office expenses
£ 120.590,00 £ -‐ £ 453,00 £ 2.000,00 £ 3.498,00 £ 479,00 £ 1.227,54 £ 183,96 Total: £ 128.431,50
Blog Graphic designer Web Design Advertising Social Media App
£ 167,94 £ 1.254,51 £ 2.090,85 £ 418,16 £ 355,61 £ 8.000,00 Total: £ 12.287,07
€ 200,00 € 1.500,00 € 2.500,00 € 500,00 $ 588,00
CAMPAIGN KIT
PRODCUTION
LOOK-‐BOOK
CLOSING EVENT
Branding (website) Business cards (400 pieces) Look-‐book pamflets (50 copies) Polaroid camera Polaroids paper
Crew Photographer Photography Studio (full day) Cinematography Location work (equipment) Models Hair & Make-‐Up Wardrobe + Styling Retouching / Editing software Music studio
Design & Layout Printing & Binding Distribution
Location Press / Media publicity Invites (100 pieces) Transport Catering Staff Security Set/interior design Music Lighting Printed Photographs Photograph frames (A3-‐A2) Projector + Screen
£ -‐ £ 143,95 £ 88,00 £ 199,99 £ 38,97 Total: £ 470,91 £ -‐ £ 267,66 £ 155,00 £ 2.000,00 £ 76,00 £ 600,00 £ 300,00 £ 1.200,00 £ 1.200,00 £ -‐ Total: £ 5.798,66
€ 320,00
£ -‐ £ 49,35 £ -‐ Total: £ 49,35
£ 8.200,00 £ -‐ £ 1.500,00 £ 20.500,00 £ 6.424,20 £ -‐ £ -‐ £ -‐ £ -‐ £ 245,00 £ 56,60 € 18,45 £ 11,70 £ 850,00 Total: £ 37.787,50 Grand Total: £ 308.824,99
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Images References Competitors http://www.y-3.com/uk/#/ http://fashioncriminals.tumblr.com/post/7109148980/alexander-mcqueen http://www.gq.com/style/blogs/the-gq-eye/2014/01/riccardo-tisci-nike-collaborationpictures.html http://www.lisajohnsonfitness.com/high-end-fitness-clothes-are-they-worth-it/ Staff & Premises http://www.monmouthdean.com/property/286/44-great-marlborough-street--soho--w1f-7jr/ http://www.monmouthdean.com/property/286/44-great-marlborough-street--soho--w1f-7jr/ http://www.pinterest.com/erikacassiano/office-imac/ http://glazemoo.blogspot.co.uk/2010/07/commercial-and-office-interior-design.html Sponsorship http://www.lululemon.co.uk/products/category/women Online Presence http://www.notebookcheck.net/Column-Apple-ipad-The-iPad-s-top-ten-most-annoyingfaults.25130.0.html APP http://www.speed-mag.com/polaroids-polamatic-app-hits-google-play/ Business Cards http://uk.moo.com/design-templates/luxe/business-cards/ http://uk.moo.com/design-templates/business-cards/pack/polaroid.html http://lovelystationery.com/2012/07/n-daniels-vienna/ Polaroid’s http://www.wired.com/gadgetlab/2008/02/polaroid-ends-i/ Photographer http://juliakennedy.com/#/eloise/ http://juliakennedy.com/advertising/#/alice-for-charlotte/ http://www.chelseaphoto.co.uk/#/gallery/
Cinematographer http://www.davidwrightdop.com/?page_id=147 Models http://wathletic.com/sports/profile/alfa-marks/large/alphabetical/?female=1&slide=5 http://wathletic.com/sports/profile/alice-capitani/large/alphabetical/?female=1&slide=1 Hair & Make-Up http://www.getyourfaceon.co.uk/#!beauty/c199t http://www.getyourfaceon.co.uk/#!editorial/c1n0f Wardrobe & Styling http://www.siouxsiestylist.com/jw-2014/ http://www.siouxsiestylist.com/empress-gold/ http://www.siouxsiestylist.com/step-light/ Retouching http://www.touchdigital.co.uk/services/photographic-retouching.php Distribution http://www.marketplace.org/topics/business/lululemon-shows-limit-yoga-market Venue http://www.canarywharf.com/workwithus/theeastwintergarden/Corporate-Hire/ Invitations http://www.cutture.com/wp-content/uploads/2013/06/2-Goga-Perspex-stand-up.jpg http://www.cutture.com/wp-content/uploads/2012/05/IMG_1715w640.jpg http://www.hiddendesignstudio.co.uk/cutturewp/wpcontent/uploads/2011/01/Benefit-Invite_main.jpg Catering http://www.penniblack.co.uk/catering-services-london.html
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