RE-SKINNING WORKSHOP
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4 DAYS WORKSHOP October28 - 31, 2011 Conductors Fabrizio Grasselli (Architect Urban Designer) Andrea Dichiara (I.D.A.S.) Roger Pitiot (I.D.A.S.) Guest Fabrizio Galli (Nanyang Univ, Singapore) 3
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Understanding the new boundaries between Design and Architecture 5
WORKSHOP
DAY 01
Background & History Introduction
Background & History Introduction/ Andrea Dichiara, Roger Pitiot A general background on the global approach to urban design concept will be given within this module. Seminar/Fabrizio Grasselli The history of western Urban Planning Seminar/Fabrizio Galli Design & Architecture, Seoul versus Singapore Presentation Lecture/Fabrizio Grasselli, Andrea Dichiara, Roger Pitiot Urban design of a selected city areas in Seoul Architectural forms and faรงade Design Students visit the selected city area to do research and pictures
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DAY 02
Analysis & Research Seminar/Fabrizio Grasselli East and West, two different approaches in architecture and urban planning Utility and form, commercial VS aesthetics Analyse & Orientation of the research with the conductors Re-skin the choosen building; Group design project.
DAY 03
DAY 04
Projects revision /Fabrizio Grasselli, Andrea Dichiara, Roger Pitiot
Final Presentation
Project revision
Re-skin the choosen building; Group design project.
Presentation & conclusion
Feedback /Fabrizio Grasselli, Andrea Dichiara, Roger Pitiot
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Lecture
Micro&Macro Design: the skin of architecture, a new approach The historical pattern of the western city The planning of European cities it has been designed, for centuries, based on ideal and ancient Greek-Roman fundamental aesthetic, in Architecture, social and symbolic rules. The city was conceived as a horizontal organized
revived in many urban projects and work of arts trough the century. A city centralized and monumental, where architectural elements are made strong and spectacularly integrated as in a large urban theater. grid, based on morphology and geometry and focalized on specific, symbolic urban landmarks. Thinking about European City, most of the people have in mind a specific archetype: a city hay develops from a center to the outside in a radial and organic way. Starting from the Roman urban planning system, the city is considered to have a center and a periphery, with a clear urban perspective, concept 10
At the origin of the city In ancient times the ideal urban planning in China, Greece or in the orthogonal grid of Roman planning, was much the same, in the East and in the West: a 90 degrees gridded network. A concept that seems very far from what we see in the major modern cities, in the Far East. Elements such as: linear streets, squares, proportionate dimension of the
buildings and facades were among the most important feature of Western cities.
we can experience today is a sort new ‘Urban Mythology’. Not surprisingly, many of the latest cutting-edge urban projects make reference to the city three-dimensionality. 3D city
Archaeology for the future We could say, a little ‘provocatively, that what we have seen up to now, in urban planning, is a sort of ‘Archaeology of the city’ and what
In order to approach the new urban spaces, we should leave behind the two-dimensional space of European historic city, and imagine volumes of the building which are not in front or on the side of us, but also above and below us, a three-dimensional city. Perspective is replaced by the proximity and the urban environment is so dense and rich that often forms and details can elude us. The difference 11
Rationalism: the facade get free During the last Century Rationalist or Post Modern Architect tried to give an urban dimension to the design. Rationalism tried to emphasize urban planning against Design. At the same time rationalism has enabled us to achieve a fantastic result that is the possibility of dividing the constructive part of a project by the composition of the facade elements. This is especially true for steel structures and glass.
between under or over, near and far is no longer relevant. In the three-dimensional world of the new urbanism, the quality of space cannot any longer be defined through the parameters of morphology, shape, geometry, but only through the emotional perception of space, in a sense, only through a sensual approach. 12
A New Freedom in Design
Buildings and cities are becoming more and more independent from the classic idea of façade and the boundaries between pure Architecture and pure Design is losing consistence. Contemporary architecture is designed increasingly as a design object. Forms without a perspective approach,
Thanks to Deconstructionism the design of Architecture volumes has become much freer, becoming almost a form of modern Baroque. Freely designed volumes are covered by a sort of ‘Skin of the building’. The facade&the skin
conceived as a wonderful ‘piece of design’ on the urban scale. Technology plays a big role, but recycling, sustainability, technology, new forms and traditional materials, all have to be included in a contemporary DesignArchitectural approach including renovation and restoration of old building.
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The Works 15
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The Students Project G r o u p 1
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Bojagi Reskinning Jong-no police station is located in historical Jong-no.
Woonbo Jung,
majored in Visual graphic design. After graduation, She is studying Digital media design at IDAS.
Kyuree KIM,
majored in majored in printmaking. After graduation, she is studying Product design at IDAS.
Youjin Lee is studying Product design at IDAS.She likes to taking a photographs. Beomsik YUN has an undergraduate degree in Digital media design and he is currently doing an studies for her Master in Digital media design.
Jeonseon PARK is studying Product design at IDAS.She is good at 3D modeling. Haeran Lee is currently studying Design management at IDAS. studied industrial design as an undergraduate and visual design, product design.
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Project Background Jong-no which means “Bell Street”. Jongno-gu has been the center of the city for 600 years, since where the Joesen dynasty established its capital city. Jongno-gu is commonly referred to as the face and heart of Korea because of its important roles in the politics, economics, culture, and history as the capital city. It has been changed by time. However, the marks left by the history are still visible everywhere in this town. Jong-no police station also try to show marks of history through window of traditional style. Therefore,
our goal is How to show a more marks of history and positive image of police station. For this, we use pattern from korea traditional pattern bojagi. Korean patchwork, bogagi, dates back to about 200 years It’s a custom that comes very naturally. Because the silhouette of hanbok (Korean traditional clothing) is curved, like the rounded sleeves, there were always pieces of fabric left. Naturally, women made use of them. it use for blanket, meal cloth(a cloth that covers a prepared meal). We use this pattern to Jong-no police station building.
Korean patchwork ‘Bojagi’
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The skin pattern is from Korea traditional pattern ‘Bojagi’ which covered the building.
The Jong-no police station building gets a makeover. The redesigned building has colorful patterns from korea traditional pattern ‘Bojagi’. This is a made from a polycarbonate material. The huge monolithic concrete building changes from a square box to a meaningful building. It looks like that the Bojagi covers the building. It also shows marks of history Jong-no police station.
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The Students Project G r o u p 2
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Cheonsang-cheonha Tasteful and energy efficient eatery space with playful interior lighting system Yuri Endo,
majored in Visual graphic design. After graduation, She is studying Digital media design at IDAS.
Dahye Park,
majored in majored in printmaking. After graduation, she is studying Product design at IDAS.
Hyunkyung studied Industrial Engineering in the University and she is presently majoring in Design Management at IDAS.
Jihyeon Kim is currently doing an studies for her Master in Digital media design.
Rudo Krascenic
studied mechanical engineering as an undergraduate and visual design, product design.
Agathe Dahyot is currently studying Design at IDAS.
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Project Background Our primal aim and mission of this project was to revive the chosen building, a restaurant complex with busy and frigid exterior, to a tasteful and energy efficient eatery space with playful interior lighting system by preserving its original structure and material. 25
PROCESS AND DEVELOPMENT 1 MOCK-UP MODEL MAKING *For the purpose of understanding the basic structure of the building.
placing for the windows *in order to create a silhouette shape that will cast a playful shadow to the building exterior and the sounding environment. D: Interior lighting installation *with its intention of introducing a new energy efficient space with effective 2.IMPROVEMENT PLANNING ambient lighting system A: Exterior cleanup As a result, we have succeeded in creating a *Billboard and neon sign elimination and visual proposal for the revitalization of the said premise throw 3D rendering and a short test video.
concrete surface improvement B: Window Installation to each balcony C: Mosaic and honeycomb inspired pattern
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The Students Project G r o u p 3
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Nothing The flat facade can be a screen for outside environment. We can show everything through the screen. It means it can be “Nothing�. Hichang Ki, majored in architectural engineering, and he worked in a construction compony as a engineer. He is majoring in product design in IDAS.
Soohee Park,
studied Consumer science & Human development and has work experience in strategy planning. She is studying Design management at IDAS.
Jinhyuk Choi, studied mechanical engineering as an undergraduate and visual design, product design.
Myeonggeun Lee, majored in Sculpture for Bachelor degree. He is studying Digital media design at IDAS.
Hyeonyeong Park, majored in Animation. After graduation, She is studying Product design at IDAS.
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Project Background When we saw the building first time, it looks isolated from surroundings and does not match with buildings around it.
Unlike the surrounding buildings, the facade of the building is a huge flat concrete plane
which makes overwhelming impression. The buildings on both sides are common buildings which made of bricks, so the target buildings exposed concrete finish and extreme simplicity of its shape catch people eyes. A huge flat screen in front of the building gives a strong feeling that this plane should be used as media facade. Unlike the overwhelming impression, however, the building is very quiet, and feels isolated. There is a club in the basement of the building, so there are many people in night time but in the daytime there are few people. There are almost no people in day time, so even it feels like abandoned building. It feels like The building is empty and no one visits the place. The upper facade has no windows to emphasize that it is a pure plane. So, the inner space of the building is considered dark space and closed to out of the world. How can we make this closed buildings to communicate with the external environment?
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This building can communicate with the external environment through the screens. It means everything and also It means “NOTHING” The main concept is to use the skin as a media facade. It’s very simple approach. We covered the entire building skin with screens. We are expecting this building can communicate with the external environment through the screens. This skin will express anything because this is a screen. It will show you the work of emerging artists. In particular,the works of media artist are available. In addition, there will be showing of a variety of information, and it will show various material so it looks like as the skin is coated with the material. It will be a fresh visual impact. As we all know, the screen is a window that we are access from the physical area we live to the different
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area. We are totally free to access to another level through this window. The point is, when we are reskinning this building with this concept,this skin is not an object but a route. It means the skin is not an object but the pathway, kind of method. By numerous attempts to show a variety of objects through the screen, we realized the skin is empty. So the “Nothingness” is the basic of the reskinning project.
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The Students Project
G r o u p 4 35
Wind Wave
The circular structure of the stadium is a great example to display the characteristics of wind.
Soyeon Park has an undergraduate degree in Product Design and she is doing an advance studies in product design.
Benjawan Daengbuppha is studying at IDAS in Product Design. Laura Suh has graduated from the University of California, Davis in Visual Communication and Spanish. Now, she is attending IDAS in Design Management.
Joonkyung Kwon has studied at Hongik University of Engineering of Game Software.
Soonjai Hong has a BA degree of Business school and a Certification of merit for MIS/ Production management in Hongik University.
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Project Background The Seoul World Cup Stadium. It was built for the 2002 FIFA World Cup and opened in 2001. It was designed to represent the image of a traditional Korean kite.
+ rotational
by the Coriolis effect, except exactly on the equator. Globally, the two major driving factors of large scale winds (the atmospheric circulation) are the differential heating between the equator and the poles (difference in absorption of solar energy leading to buoyancy forces) and the rotation of the planet. Outside
Wind, the perceptible natural movement of the air, especially in the form of a current of air blowing from a particular direction. It is the flow of gases on a large scale. On Earth, wind consists of the bulk movement of air. In outer space, solar wind is the movement of gases or charged particles from the sun through space, while planetary winds is the of light chemical elements from a planet’s atmosphere into space. Winds are commonly classified by their spatial scale, their speed, the types of forces that cause them, the regions in which they occur, and their effect. Wind is caused by differences in pressure. When a difference in pressure exists, the air the tropics and aloft from frictional effects of is accelerated from higher to lower pressure. the surface, the large-scale winds tend to apOn a rotating planet the air will be deflected proach geostrophic balance.
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Wind effect + material (wood)
Winds has this rotational characteristics. We took this multiple rotational wind effect and simulated with a traditional and one of the most used material for construction, wood. 38
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The Students Project
G r o u p 5
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Back into the flow
Mapo bridge re-skinning design based on the modern Mapo sensibility in innovation which harmonizes with the local value. Hyoimi Kim studied fine arts from University of Pretoria in South Africa. She is studying at IDAS in digital media design.
Heeseung Seo
graduated from Griffith University with a bachelor of design degree in product design. She is studying design management at IDAS.
Jiin Kim
was an undergraduate in Handong Global University and received her bachelor of Industrial Design. She is studying at IDAS in design management.
Yoojin Yang studied Industrial Engineering in the University and she is presently majoring in Design Management at IDAS.
Seung hyun Lee graduated from Chosun university with a bachelor of design degree in product design. He worked as a designer from Kumho tires. He was a winner for several design awards. He is currently studying product design at IDAS
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Project Background Back in 1980, Mapo bridge had a wonderful atmosphere with traditional buildings using local materials local vernacular styles. When
we look at the old photos of Mapo bridge, the bridge and landscapes are in perfect harmony with the environment. The importance of harmonized surroundings aroused our team to have a lot of interest to re-skinned existence buildings or infrastructures. These days the Mapo bridge has been changed its ambience with building and other structure which heavily influenced from American/ European models. The bridge has a lack of architectural aesthetic. From the lecture we had for the first day of the workshop, the planning of European cities it has been designed based on ideal and ancient Greek-Roman fundamental aesthetic, social and symbolic rules. What if Mapo bridge
embraces local characteristics to harmonize with its surroundings? Here is a water bottle which is designed by Ross Lovegrove. Our team has been inspired from his unique water bottle. The stream flows from Han river that is reflected in our design “Back into the flow�. The feature of the bridge is similar to its surrounding Han river stream to educe balanced landscape. The bridge was made from tempered glass coverd which has ventilation system.
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The stream flows from Han river was reflected “Back into the flow�
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Architectural structures in Seoul have been built without any consideration of harmonizing local values. Semi-transparent tube coverage resembles the river flow and we hope it eliminates the inhomogeneity between the nature and the city structure. With the organic feature for the bridge, we can imagine cars as fishes. In some ways, this is a metaphor for vehicle traffic just like fishes go with the flow.
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The Students Project G r o u p 6
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Greenery tower
Every indoor golf driving range has all similar figure. But this kind of buildings are disturbing the original meaning of the ‘’golf’. Hyojin Cha, I have been painting ever since I was a small child. My design work is informed by my fine arts background.
Suk Oh, I am Suk who is a component of G6. I had a degree about Earth and environment science before I have studied in Design. In Earth and environment science, I studied in geology as earthquakes and geological features.
Shih han TSENG, who major in Design management in IDAS now and graduated from social welfare department.
Hanna Kim, Hong-Ik University I.D.A.S Design Management. Kayoung Seon, majored in digital industrial design. After graduating, she decided to do an advanced study in Product Design at IDAS.
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Project Background The idea is to re-skin the golf training ground where near Sang-Su subway station for the reason that we think it occurs unbalance with the surroundings and doesn’t has good match with the environment. The aim is to give a new appearance to the golf training ground which helps it find the balance with the surroundings and melt it into environment.
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Wrapped tree The concept was inspired by an art piece by Christo and Jeanne-Wrapped tree. The original design of golf training ground is composed of a metal bone structure which is covered by a very thin green net. After saw Christo and jeanne’s art piece, the wrapped tree associated us with the metal bone structure of the golf ground and the parachute fabric associated us with the green net which covered the structure. We think the concept has good match with the surroundings of the golf ground and also provides a natural environmental experience for both the people inside and outside the building. During daytime, the golf ground will look just like a green tree during nighttime, when the lights on, people can see the beautiful reflection of branches.
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Workshop Conductors
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IDAS HONGIK UNIVERSITY The core potential of industry in the 21st century is to pursue “Quality of Life”. Design is an effective and systematic vehicle to enhance quality of life. We can compete with developed countries only if we become a country endowed with a strong design capability. The International Design school for Advanced Studies(IDAS) has set two goals: to educate designers in global competitiveness and to disseminate design awareness to influential leaders. The first goal, IDAS offers Masters programs and a Ph.D. program in design. Gearing towards globalization, it maintains half of the faculty with foreign designers and emphasizes foreign exchange programs. While maintaining global standards, IDAS also cultivates potential by selecting students from diverse backgrounds and gives the students a holistic perspective towards solving problems. The nature of design is “problem solving” and it requires an accurate understanding of a problem. Innovative design is possible
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only when diverse viewpoints are introduced through a product development as leading design companies have shown. IDAS owns the Design Innovation Center, the first to be designated by the Korean government that provides quality service with fully digitized equipments and educates students and designers up-to-date management techniques. It also owns the International Design Trend Center that provides in depth information on worldwide design trends. It is essential to read and drive trends to become a leading design country. The second goal, IDAS motivates changes in our society through design awareness. Around 270 graduates of the New Millennium Course founded the IDAS KOREA, an alumni association, and created the IDAS movement, Intellect and Design as Assets for the future Society in order to further develop competitiveness.
FABRIZIO GRASSELLI Born in Italy Architect and teacher, now lives in Tokyo, Japan.
He graduated in Architecture at the Poltecnico of Milan, submitting the thesis: “Restoring the past: History of utopian City Planning in Europe”. After graduating He started his career as Architect and teacher. He moved then to London and traveled extensively in Asia. He now lives in Tokyo-Japan. He has been working for years as a Teacher of Art and Urban History, and until 2007 as Associated Professor of Urban Design, at Keio University-Tokyo; post he resigned after becoming President of the Dante Alighieri Society, the most renown and ancient Italian Cultural Association. He continues collaborating with the same University in different cultural projects. He is Senior Architect Adviser of: Studio Brusa Pasquè (http://www.brusapasque.it/)
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ANDREA DICHIARA Born in Ancona (Italy) and lived in Milano (Italy) from 1988, offering a consultancy service of Art Direction.
Born in Ancona.From 1972, offering a consultancy service of Art Direction. He design furniture, complementary furnishings, objects for technical use, interior of 300 fashion stores across Europe (Italy, Spain, Germany, Switzerland, Belgium and England) for Pret a Porter brands and bars, restaurants in New York, Egypt and Jordan & Korea. Concept design and project (interior, architectural detail and landscape plan) for building construction company -Tokyu,Itochu - in Japan. IF Design Award Hannover, Award Good Design Chicago for design of musical keyboard IS40/50 for Korg. Director and Master teacher of Industrial Design course at Instituto Statale of Art ‘Edgardo Mannucci’ of Ancona Professor in Charge of Product Design in IDAS (Hongik Univ. Seoul, Korea) Directed Seoul Living Fair Bentek Furniture exhibition Art director of Italian Embassy interior design in Seoul Project ‘Metamorfosi’ joint with fashion & furniture companies ‘Stone Island’ & ‘Zanotta’ in Milan design week Booth Design for Italian interior magazine ‘INTERNI’ in Seoul Design Fair 2010
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ROGER PITIOT Roger Pitiot’s career spans 30 years. He has received numerous outstanding design awards.
He became a designer because he always had a passion for tearing things apart and putting them back together, and he has had a continued interest in understanding the nature of things…a curiosity about how the world works . Roger is an ENSAD Fellow, an active design consultant, and a teacher. After graduate in 1976 He joined the Design team of the SALOMON company, and participle in the settling of SX 90 the first SALOMON ski boot designed with Roger Talon. He Found “Design Partners” known as DP in 1982, continuing the collaboration with SALOMON: the SX 91 presented in 1985 became a classical of design. After 10 years Design Partners broke up in 1993. He taught in ENSAD from 1992 till 1994 in the Product Design department . In 1996 he began, with the KIDP the Asian adventure in Korea.. In 1999 after one year spent in Viet Nam, he moved to Seoul.While keeping in touch with the European customers, He extended the collaboration with the Korean companies, Since 2000 He teach in IDAS /Hongik University in Seoul, sharing his time between education, conferences and consulting in Asia and Europe. 57
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