HOOPLA

#noapologyneeded Social Media Campaign

Ford launches a social media campaign using #noapologyneeded encouraging people to share their photographs showing what it means for them to be Americans. The campaign encourages users to share their images on social media of wearing patriotic apparel, touring National landmarks and beaches, visiting theme parks, drive-in movie theaters, and museums. The participating users have a chance to be featured in a big-screen slide show during Ford’s showcase event. Increased exposure to the brand will set a tone for future campaigns.

Encourage Voting Campaign

Some rights should not be taken for granted. Reminding people of their voting rights and earned liberties is an effective way to raise patriotic emotions. By launching a campaign on multiple channels encouraging people to vote on the next elections, Ford brings brand awareness and creates hype around locally designed and produced vehicles for a cleaner tomorrow.

Road Trip Planner Mobile App

To honor all the beautiful landmarks in the United States, Ford develops the ultimate road trip planner. It helps drivers find the most efficient way to get to the next stop, utilizing the charging stations specifically installed for electric vehicles. The road trip planner is linked to a website where people can share their photographs and experiences for a chance to win exciting Ford merchandise, specially designed driving sessions, and access to festivals and events.