GLOBAL OUTREACH

GLOBAL OUTREACH FINLAND

Racing Media Campaign and Mobile App

Finns like to think of themselves as the fastest nation on earth as they have produced quite a few Formula One world champions. As fast speed is in the nation’s heritage, Finland boasts several driving academies, where customers can test their skills on the icy roads. A collaboration with these academies to use Ford as their vehicle of choice, is featured in a broad media campaign. An exciting mobile racing game app showcasing the abilities of the car is attracting the attention of racing enthusiasts.

Lifestyle Advertisement Campaign

Escaping to the countryside during the summer and early fall is a must for Finns. Staying at a cottage by water, time is mostly spent doing nothing with an occasional dip in the lake and grilling sausages. Round-the-clock sunlight makes cottage life the best way to recharge batteries. Advertising Ford as the ultimate electric vehicle to take people to this blissful existence is a successful way to connect with emotions deeply rooted in the Finnish way of life.

Ford Finland Website

Finns do not like to be close to each other more than absolutely necessary. Social distancing is a norm on bus stops, public transit, and grocery stores. The connection between the country’s way of living and the extended mileage of the Ford is established in this campaign. The landing page of the Ford Finland website features a typical Finnish landscape with no people in sight.