Creative Brief

Why does our client need to advertise?

The electric car industry is a very competitive industry. That’s why Mustang Mach-E has to advertise in order to stand out. Mach-E needs to advertise Mach-e’s new modern design, its sustainability, green & futuristic vehicle.

What is the advertisement going to accomplish?

Connect with an audience that already loves or thinks about Ford as a brand themselves, meaning the current market. This can be achieved by proposing sustainability, which is something that most companies are aiming for.

Who are we going to connect with?

Ford’s current loyal customers who care about the planet & green cars.

What are the most insightful things we know about them?

Ford is an American company, Ford has been researching and making its cars technologically unique and most importantly, Ford cares and is conscious about the environment.

What is the most effective message we can tell them?

Ford’s design legacy is futuristic, they always try to innovate and bring more opportunities for its drivers.

What else is there to know that supports this message?

Ford cars are adventurous, technological, and very powerful vehicles in their own way.