1 minute read
Demographics 34 Advertisement
DEMOGRAPHICS
DEMOGRAPHICS
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Who
Early Electric vehicle buyers. People who want to buy their first electric vehicle, after driving all gas vehicle, they feel like they want to purchase an electric vehicle because this will help the environment. This demographic is usually, people who work in the STEM field, and are usually people who got a gasoline car as their first car and now that they have earned enough money, they want to upgrade to an electric car.
Why
Because this target demographic cares about innovation, the greater good, and wants to invest in a more green/eco-friendly product because they are conscious about the future they arebuilding. This target’s demographic salary is the upper-middle (Middle-income range) around 100k to 120k. The class who can afford to go to whole foods, buy fancy coffee, dinners at Nobu without worrying about their expenses.
