SWOT

S W O T

STRENGHT

Brand Value New technologies Strong American market Strong dealership network Growing demand Eco friendly Smooth driving Customizable

OPPORTUNITY

Expansion (globally) Improve vehicle dynamics Global Automotive Opportunity Electric car Fresh in the market Show Mach-e fanbase how great this car is Advance tech like self-driving The market for cars is growing and expanding Uber, Lyft, other similar companies can create a new market for the cars. WEAKNESSES

Product Fails “recalls” More Emerging markets like Polestar Failing mass production American cars have a poor reputation in comparison with German & Japanese Ford relies solely on the American and European market Most people do not consider buying EV’s

THREATS

Environmental Regulations Global Economy A lot of car Competition Harder to reach the younger population Costumers still prefer gas or hybrid There are other better EV’s in the market Costumers will take into account “charging”