Cincopa Introduces Smart Video Heatmaps, Allowing Marketers to Create High Impact Video Content Cincopa, a high impact video technology company, announced today the launch of Smart Video Heatmaps, providing website developers and marketers with the ability to increase viewer engagement levels by leveraging traffic patterns and associated data. Cincopa's video heatmaps help marketers create high impact video content by providing them with a deep understanding of how viewers interact with video, revealing aggregate video stats within a selected time frame, total viewing time, unique views and impressions graphs. Through this, marketers will be able to pinpoint the parts of the video that have higher engagement or where exactly viewers drop off, enabling them to modify the content accordingly. Cincopa's Video Heatmaps features include:
Individual Viewer Stats: The Livefeed provides detailed information on each individual user that becomes engaged in watching a video on the site, including location, view date, viewing time and email address. Furthermore, the individual viewer analytics track how viewers engage with the video, showing number of views and engagement rate change as users watch the video.
Marketing Automation Tools Integration: Cincopa's Smart Video Heatmaps are synced with marketing automation platforms, like Marketo, Pardot and Hubspot, to generate new leads and nurture existing leads. This is also integrated with email marketing automation, which sends the relevant video via email to the relevant viewer at the right time.
Skins: Cincopa offers over 100 skin types in different styles that are highly customizable, allowing full control over video appearance and content.