Seo marketing powering small business retailer’s to expand like the big boys

SEO Marketing - Powering Small Business Retailer’s To Expand Like The Big Boys The Search Engine Marketing Professional Organization (SEMPO) has just published current statistics for internet marketing. The group reports that Search Engine Marketing spending, including paid placement, paid inclusion SEO and purchase of technology platforms, is expected to strongly increase in 2016.

This will have a dramatic effect on how small business does business on the Internet. More technology companies are enhancing services to make it easier for small businesses to access consumers.

Google continues to release new products & programs like (Made With Code) that expands new avenues into the company’s giant footprint on the World Wide Web with a current arsenal of services & programs that enable small businesses to expand their consumer reach.

The improvement in technology, and the flexibility, has increased the amount of money spent on search engine advertising, opening up new product doors that allows companies like google to brand within its current space while allowing new users to connect into the brand through many free services they offer, increasing advertising dollars across the board, holding 68% of the search market tells googles dominance in this space.

Other companies like Bing & Yahoo should learn from this strategy and offer competitive free services to compete on a much larger scale with Google.

Bing has captured 18.7% of the market, up from 17.3% in 2013.

Yahoo holds 10% of the market with those numbers looking to fall into the single digits.

Organic SEO is the strongest marketing tool. Three quarters of all advertisers use it. A close second is paid placement.

The market is driven by companies trying to generate direct sales, however, brand awareness is growing as advertisers learn to use the net to improve PR and customer relations.

One fifth of all respondents claimed they were shifting money from print magazine advertising, while this is a bold move, only time will tell whether it is a smart move. Currently, trade and regional magazines top all other media in dollar value when considering ‘decision to buy.’

Magazines have a higher retention rate better than television, on a single view. It is not certain this will transfer on the same level to the web, but if it does, then it will level the playing field for small businesses that lack the marketing budget to advertise in national magazines.

Soundcloud is bursting on the scene opening up new avenues in this internet advertising frenzy.

SoundCloud is the world's leading social sound platform where anyone can create sounds and share them everywhere. Recording and uploading sounds to SoundCloud lets people easily share them privately with their friends or publicly to blogs, sites and social networks Soundcloud is showing itself to be a powerful branding tool, so much so that many companies, including Pepsi, McDonalds, and Nike are trying to force Soundcloud to discontinue profiles and hubs with URLs that use those trademarks.

Many business owners are using the Soundcloud option in the same way that YouTube is, creating playlist like channels that allow business owners to improve Internet Marketing by ‘riding the coat tails’ of the large companies – for a price.

This foresight is not optimistic thinking, but a learned behavior. Any change in the Internet’s SEO algorithms shatters the SEO marketing objectives of the best sites and brings small business sites to the forefront, at least for a few months. Not bad, when taking into consideration that a few months on the top of Google can equal hundreds of thousands, or even millions, in extra profits.

Story By Gem Lake About The Writer: Gem Lake is a 23 year business veteran writer covering retail business, online marketing & behavior buying patterns that affect minority and mainstream markets.