The Forge March 20 Analytics Report

Monthly analytics report for The Forge - ADC’s online portal supporting joint professional military education and training.

Produced by the Future Learning Innovation Hub

MON TH

Ma rch From

01.03.2020 To

31.03.2020

Total users:

New users:

User

3167 62.6%

2876 (90.8% of total) 1460

47.1%

4

(19min 36sec)

Total page views:

Average session duration:

(1m

Sessions by A xx.xx%

17477

x

44.0%

Top pages: Views: /Home Page 10844 /Pandemic_Reading_List 655 /JMAP_Lite 252 /Year-Life SO-General 246

Top channels:

9min 56sec Feb: 11min 24sec Jan: 2min 03sec Dec: 2min 06sec Nov: 2min 25sec

4.1%

6 Not set

Organic search (41.6%) 25.9%

41.6%

7

Direct (28.4%) Social (25.9%)

4.06%

Referral (4.1%) 28.4%

2.95%

Other (n/a)

Most viewed

Articles in tracker awaiting publication:

8

246 views A Year in the Life of a Staff Officer and a General Kate Tollenaar and Ian Langford

216 views Changes in warfare in the 16th and 17th centuries - a ‘military revolution’?

133 v

A Cadet’s In Science Fict

OCDT C. R. Woo

COL David Edwards

1

2

3

rs by device:

Sessions by country:

1593

114

5

49.2%

2

3.7%

min 15sec)

3 7

(2min 01sec)

7

8 4 10

Australian city:

9 1 6

0.37%

12

4 8

11

5 2

Total% Users New Users Sessions

0.52%

10

1

10.62% 0.6%

0.44% 29.57% 27.14%

14.97%

3

5.90% xx.xx%

x

1

40.79% 1296 1110 1875

2

32.14% 1021 988 1248

3

5.35% 170 154 228

4

3.15% 100 93 116

5

2.36% 75 70 105

6

1.04% 33 30 49

7

0.94% 30 26 34

8

0.85% 27 27 31

9

0.63% 20 19 23

10

0.63% 20 13 41

submissions:

views

ntroduction to tion

oding

3

89 views

63 views

Synchronising Counterinsurgency Ops with Effective Intelligence

Understanding Centers of Gravity and Critical Vulnerabilities

Anant Mishra

Joe Strange

4

5

Articles published this month:

4

KEY OBSERVATIONS:

ACTIONS:

• March 2020 was The Forge’s most successful month since its inception.

3167 users hit the site compared to 1948 in February - itself a successful month but March has set a new benchmark for visitation to the site.

• The unfolding COVID-19 circumstance provides ADC with an opportunity to supplement its postponed residential delivery of professional joint military education by increasing its continuous, accessible and adaptive digital content on The Forge.

• March has seen a significant increase in total page views with a total of 17477 and an average session duration time of 9min 56sec.

This metric highlights that visitors are still exploring the site and finding engaging content despite the end of the Sci-Fi Writing Competition Call for Entries in February.

• Computer/laptop visitors spent 19min 36sec on average in March.

Mobile phone visitors spent just 1min 15sec.

• 49.2% of visitors to the site did so from a mobile device. 47.1% accessed via a computer or laptop.

• It can be speculated that the COVID-19 circumstance has resulted in ‘Not Set’ visitation (attributed to the DRN) being relegated to 7th in city rankings (it usually ranks 4th).

Only 2.95% of visitors accessed the site from their office.

• Internationally, Indonesia jumped into the Top 10 in March securing 9th.

• Four (4) articles were published to The Forge in March resultant of more stringent governance around submission tracking and editing which is now fully in-house overseen

by FLI.

• Eight (8) articles await publication with no less than three (3) sitting with the originator following editor input.

The Forge Coordinator will manage stakeholder expectations as and when articles are returned.

• The new JPME CONNECT Series is now live with The Forge Coordinator managing the initiative’s comms and marketing in parallel to article tracking and general governance in synchronisation with the JPME Team.

• Given the popularity of the ADC Sci-Fi Writing Competition, it’s recommended ADC look to record the winning stories (and honourable mentions) using a contracted voice actor. These Orson Wells-esque artefacts can be posted to The Forge - podcast-style - providing rich, accessible content particularly for those in isolation.