PORTFOLIO
About me
Working e xperience in
every industry
across the globe
06
17+
35+
Continents from which
Industries for which
Branding Projects
clients had been served
I have designed
around the world
SOME OF THE CLIENTS I WORKED WITH
and many more
Advertising, marketing
ActiveMind
Media ActiveMind is a B2B digital publishing company that caters to associations worldwide in digital advertising. P R OJ E C T L I N K
ACTIVEMIND
Creating a world of opportunities WORK DONE Branding, interaction, Visual Design OVERVIEW The visual identity needed to reflect the creativity, passion along with playfulness in a fresh and smart look. The identity should be trustworthy as well as simple and adorable. The symbol we created is a visual tale of creative tension, the sheer magnitude of possible solution.
We sought inspiration in the most prominent chapters of history of numbers (108). The logo icon is made up of 4 layers of dots totally 108. The outer most layers are missing dots indicating room to grow.
ACTIVEMIND
Significance of 108 The logo icon is made up of 108 dots arranged in 4 layers. When not accompanied by a marketing design, it should always have 108 dots spread across 4 layers with the inner-most layer without any dots missing.
ACTIVEMIND
Bringing ideas to life Variations of how the logo is used in marketing materials and the whole range of colors.
ACTIVEMIND
Powering into the future END NOTE A brand thats created out of ‘classic elements’ - earth, air, water and fire; believed to reflect the simplest essential parts and principles of which anything consists or upon which the constitution and fundamental powers of anything are based.
Most frequently, classical elements refer to ancient beliefs inspired by natural observation of the phases of matter; with the classical elements: earth is equivalent to solid, water is equivalent to liquid, air is eqivalent to gas and fire is equivalent to plasma. Fire is the only element that will purify the earth without getting itself contaminated, while others get contaminated in the process and hence the inner most layer. PROJECT LINK
AIRLINES, SOFTWARE
RapidTurn A B2B product aimed to reduce and optimize turn time. A complete digital Transformation from on-blocks to off-blocks ... AND BEYOND P R OJ EC T L I N K
RAPID turn
Creating a world of opportunities WORK DONE Research, Branding, interaction, UX and UI THE PROBLEM Ground operations can be compared to a battlefield where multiple teams from Catering, Fuelling, Baggage handling, Gate management and Cabin cleaning are fighting relentlessly to ensure flights go on time…every time! THE SOLUTION A digital solution to help airlines, ground handlers, and airports efficiently manage turn time via a common, shared, and secure platform that enables optimization of Ground Ops’ processes, manpower, and equipment
RAPID turn
The why THE NORTH STAR
10% reduction in turnaround time can translate to 8% increase in airplane utilization and 2% reduction in operational costs
FOR IMPROVEMENT
FOR THE COMPANY
Capture & measure ground crew performance on turn tasks
Real-time visibility to reduce turnaround delays
FOR NETWORK
FOR THE TEAM
Oversight across network to avoid knock-off delays and surprises
Rich Analytics at your finger-tips to improve quality of service
RAPID turn
Rapid in action How the software is used by various stakeholders across the system
Capture & measure
ground crew performance
Automated data
capture
Mobile fallback
mechanism
RAPID turn
Making data work The key factor was the use of data to predict and help the crew take action proactively as supposed to being reactive.
Real-time visibility
even at granular level
Predictive task flows to
help plan better
Across the
network view
RAPID
turn
Powering into the future
HELP
FIND
THE
RIGHT
I N F O R M AT I O N
Everyone is looking for the right information at the right time to make their task easy, time-saving and precise.
ACTIONABLE
I N F O R M AT I O N
Analytics that can predict and reduce delays, improves operational efficiency inturn increase quality of service delivery
IMPROVE
TURNAROND
TIMES
By optimizing and improving the turn time, the airlines were able to imporve their customer service and increase profits
PROJECT
LINK
HEALTHCARE
Wellness
Healthcare A product company that focuses on DIY healthcare help with the use of AI and profile mapping
PROJECT LINK
WELLNESS HEALTHCARE
Everyone together... helping each other WORK DONE Research, Branding, interaction, UX and UI OVERVIEW Wellness healthcare is personalized mental support, for everyone. A mental health digital platform dedicated for people who want to grow out of depression. Allows people to be more resilient by getting to know each other better and acting on it daily to that they can talk and grow naturally.
The brand identity was inspired through the organic shapes, people and nature elements, that reminds to care, be calm, explore personal emotions and have a chance to find ourselves. The colours chosen are associated to courage; impact; honesty and collaboration, also connected to people emotions and needs.
LET’S KEEP THE CONVERSATION GOING
The lines are an indication for any long conversation and to to keep going. The lines also indicate that there will always be someone to support THE SPARKLE FROM THE HEART THAT CARES
The icon is designed in a way to convey the there is goodness in caring and every little emotion comes from the heart
AND THE APOSTROPHE FOR EVERYTHING IMPORTANT
The apostrophe, or the comma to value every conversation and to give importance to every word spoken because talking helps, saves and it matters
Good
vibes
only
Everyone
together...
helping
each other...
Expressions
W E L L N E S S H E A LT H C A R E
Website design Problem
There is a lot of apps out there with simple solutions that cater to mental health and connecting to doctors Approach
Motion of colors and focus on whats important and understand the user’s path SOLUTION
Keeping the user in the center and understanding them better and giving various ways to narrow down what they are looking for
Welcome to
W E L L N E S S H E A LT H C A R E
Welcome screens Understamding the mood of the user to cater a better experience once they get on to the home page
IN THE PAST 2 WEEKS
IN THE PAST 2 WEEKS
Did you find it difficut to maintain personal relations with people in your life
Did you face noticable difficulty in completing day-to-day tasks?
Strongly
Disagree
Strongly
Disagree
Somewhat
Disagree
Neutral
Skip
Somewhat
Agree
Strongly
Agree
Next
Somewhat
Disagree
Back
Neutral
Somewhat
Agree
Strongly
Agree
Take me home
W E L L N E S S H E A LT H C A R E Stories that inspire
Elements +
SHORT MESSAGES
Byte size snackable content that leads to an action from doctors and other people going through the same struggle
+
+
+
Good morning
Rohan
10 ways to deal with depression at workplace TIPS
How Dr.Preena helped her patients to deal with situations
10 ways to deal with depression at workplace
INSPIRING
WELCOME MESSAGE
What’s new
Self help
See more
INTRODUCING POSTPAY
INTRODUCING POSTPAY
Consult now,
Pay later!
Tasks Consult now,
Pay later!
and call to action for help
Wellness tips
Need help?
Keep calm and be better
Yoga 12 Videos
Wellness categories
Fitness 08 Videos
CATEGORIES
Categorizing one’s problems would give way to understanding one’s issue and also lead into content that is relevant to them.
Depression
Anxiety
Eating
Trauma
See all categories
Anxiety
Eating
CURATED LISTS
Specially picked out videos, articles or activities for users to follow in sequence without having to search for related content, reducing anxiety
TIPS
WELLNESS
H E A LT H C A R E
Solution with emotions
E
l
e
g
a
n
c
e
Personal
Movement
Details
Simple
with colors
Helping hand...
IMPACT
Younique
by eveyone
USE
BOLD
TO
E M OT I O N S
COLORFUL
EVOKING
OF
S H OW
C O L O R S
G R OW T H
P A T T E R N S
E M OT I O N S
CALM easy
END
NOTE
The goal when we started the journey was to create a solution that would help people with anxiety and other Informative
mental issues to self realize and use it as a self healing FOCUSED
process. The key was to have our expert doctors and P R O G R E S S I V E
ACT I O N S
psychologists on standby to help the users out at any point Typography
of time.
thats clear AaBb123
iIl1
Clear
The test results showed that version 1 was helpul to a great extend and with well directed content and use of shapes,
colorful
color and motion helped the user to focus more and navigate to areas that they helped them.
Shapes
Patterns
and faces
Reactive
Dynamic
SUBTLE,
AND
ALIVE
PROJECT
LINK
AND
DY N A M I C
N A V I G A T I O N
P OW E R F U L ,
ACCESSIBLE
P S Y C H O L O G I C A L
FASHION, SKIN CARE
NISHKA Start-up focusing on skin care using Indian ayurvedic ingredients. PROJECT LINK
NISHka
Modern + Ethinic WORK DONE
Research, Branding, Website OVERVIEW
Create a brand identity that is unisex and exotic.
Nishka is a skincare brand that caters to young ladies, however, the brand would venture into male skincare solutions as well.
The visual identity should reflect sensuality, smoothness, elegance and richness. The identity should reflect the ethnic Indian background as the ingredieants used are blends are ayurvedic.
NISHKA
Concept The main concept is based on the feeling of Indian, being it a smooth, classy and ethnic. An in-depth research was done on the ideology and culture, within the possibilities available, the styles, techniques and culture are reproduced so that the sensory goal could be achieved.
NISHka
Ideology The logo composition is made up of bold caps with a cursive wave connecting typography, inspired from the simplicity of the Indian culture. The Logo is followed by a period to make it stronger and unique. It makes the logotype stay together and make it one entity. The idea was to make the logo stay and the change the world around it.
NISHka
E L E G A N T
beauty secrets
RAPID turn
The future of beauty is... going back to our roots END NOTE The idea was to create a very simple and elegant solution with a lot of ethnic and organic shapes and color.
The brand immediately found acceptance among the target audience and was able to go through the emotions that the creator wanted.
P R OJ EC T L I N K
C O N S U LTA N C Y, I T, S O F T WA R E
TSI An aviation focussed technology company since 1986. Pioneered several products driving airline reservations at Fortune 500 companies.
PROJECT LINK
Move forward,
together
TS I
Traditions and values in a modern outlook WORK DONE
Branding, interaction, Visual Design, Website OVERVIEW
A company that has been around for 30+ years, wanting to move forward into the digital space at the speed of light.
Being in the travel and hospitality sector, the company wanted something thats mordern but also deep rooted in traditions and culture. The rebranding exercise is to bring their services and product teams under one umbrella.
TS I
Inspiration Traditional kolam artists make closed looped infinite organic shapes that can usually be completed from start to end in one motion
TSI
What the icon means Flight landing trajectory
Flight take-off trajectory
TSI
Colors Taking inspiration from nature
TSI
TSI
Moving forward, even at the heart... END NOTE Bringing this brand to life was a lot of fun as there were so much inspiration taken from the nature to the local practices which are articulated in a very modern and simplistic manner.
The identity was used a competition to chime in creativity and see other perpectives. Today this resides among the top players in the travel and hospitality industry MNCs.
PROJECT LINK
HEALTHCARE, B2B
ZEPNUR
HEALTH A tech platform that assists small to mid-sized medical and dental facilities efficiently procure and manage their equipment and consumables. P R OJ E C T L I N K
ZEPNUR HEALTH
Ecosystem connecting doctors to healthcare brands WORK DONE Research, Product design, UI and UX design OVERVIEW ZEPNURhealth is a tech platform that assists healthcare practitioners efficiently procure and manage their equipment and consumables. Our core focus are doctors, who are the center of decision making for all medical industries
The USP’s of the brand are its disruptive features in the domain of Doctor Group Purchase and Virtual Medical Representative.
1/5
Top quality dental products Request Quote
Easing medical equipment purchase,
so you can take care of your
patients with ease Home
Explore
Wishlists
Categories
Profile
Z E P N U R H E A LT H
Creating scalable digital health solutions for the global doctor
before redesign Poor navigation
Content placed
all over the site
without structure
the redesign Specialities
Articles
Services
Search for medical equipments
Contact
Log in
Sign up free
1/5
Pregna Eloira Intrauterine Device Request Quote
Search which is basic
Too many elements with
little to less purpose
Easing medical equipment purchase,
so you can take care of your patients with ease Equipment procurement simplified
Enjoy bigger discounts on our Group Deals
Inventory Management reduce OPEX
Medical equipment procurement made simple and easy
Buy it along with others and you get more discounts
Increace your cost efficiency by 10%-20% right away
A re you a vendor?
Sell with Zepnur Health from today! Join the community
Know more
Product Spotlight New Arrivals
Dental
Hospitals
Labs
Surgery
Gnatus | Spotlight
CureMedicals | NEW ARRIVAL
T hermocoagulator
S-300 Dental
Chair
20% off on group sale
Selling proposition placed
too low in the page with no
clear next actions
Allengers | Spotlight
MPM Libra-1
Monitor
20% off on group sale
Vatech | NEW ARRIVAL
EzSensor Classic RVG
30% off Subscribe now
25% off
on group sale
Now, setting up a clinic is as simple
Z E P N U R H E A LT H
What was addressed Purchase
Not reaching doctors
No ‘exclusive’ deals for doctors as a group to negotiate pricing
High cost and poor after sales service
at decision making time or free time or learning time Problems FACED BY
DOCTORS
Practice
No free, simple, mobile based closed patient management system
VENDORS
Inability to track patients referred to third parties, therefore losing revenue
CME No solution for continuing
medical education (CME)
No collaborative opportunities for
publishing research papers
Low percentage
yield Waste of large resources on team of medical reps
Lead management Unable to verify leads and make first contact to assess lead score
ZEPNUR HEALTH implified product section
S
The elements
Product Spotlight New Arrivals
Dental
Labs
Hospitals
Surgery
Allengers | Spotlight
Gnatus | Spotlight
CureMedicals | NEW ARRIVAL
MPM Libra-1
Monitor
S-300 Dental
Chair
Thermocoagulator
20% off on group sale
20% off on group sale
Vatech | NEW ARRIVAL
EzRay Air Plus X-Ray
EzSensor Classic RVG
by Vatech
30% off
ndia
I
25% off
on group sale
Subscribe now
chedule a demo
Request estimate cost
S
₹ 108,500 2 OFF
11
Product Name by Company
ERS
to avail GROUP DEAL
orders | 4 slots left
Serviceability : Pan India
Free Installation & Free Shipping
Canada
Estimated Price
₹
108,500
2 OFF
12
ERS
Share to your friends
orders | 3 slots left
Help
2020 Top Marketing Tips for Healthcare...
Intuitive prompts
Products
Top 4 Dental Chairs Brands
Help
Licenses and Permits Required to Open...
Awesome Dr.Rajesh! o you want to be part of the group deal programme we are running?
D
W
Search for medical equipments
Confident Dental Airotor Air Compressor 0.75 HP by Confident
hat is the group deal? e look for more people interested for this product
W
Dental
Confident Dental Airotor Air Compressor 0.75 HP by Confident
e run this till the end of this March 2021
W
More the people, upto 25% in discounts
Dental
Confident Dental Airotor Air Compressor 0.75 HP
ou can opt out of it, anytime you want
Y
by Confident
Dental
If discounts don’t apply, we refund your deposit
how me more results
1.535 results
S
Power ful search
I’ll wait for Group deal
I’ll pay full price
Product Name Detail line of the product can go here
Home
Explore
W
ishlists
Categories
Profile by Company
implified navigation
S
Canada
Group buy details here
1d
Cards with a purpose
How-to’s
Medical Equipment for a Hospital Set up...
Z E P N U R H E A LT H
Simplifying healthcare END NOTE
By streamlining online efforts, employing a team of trained biomedical engineers, and maintaining strong relationships with industry leaders, ZEPNURhealth is able to offer a comprehensive tech solution that can help medical facilities curb their expenses and manage their equipment and purchases.
Certified Doctors, providing key insights into market trends and consumer preferences. A strong global network that spans across Australia, Middle East and India, professionals with over 15 years of industry experience, in providing costeffective and innovative solutions, to keep up with the changing market
PROJECT LINK
PHONE
+91 842 862 2714
rohan.sherin@gmail.com
www.rohanjacobjoseph.com