roking magazine 3rd issue

issn 2093-6907

www.roking.net

2011 ISSUE. 3 SPECIAL THEME Enjoying Korea 101: celebrating coexistence GENERAL CULTURE MAGAZINE

hongdae

What do you know about

Tasty Beauty Care Tips

jjimjilbang?

Three Korean Winter Folk Games

Only found in Korea: Cheongdo Persimmon Wine

Korea’s aspiring designers: Speaking fashion through dresses

Smart shopper’s heaven,

2011 Korea Grand Sale

REPUBLIC OF KOREA + ING

intro ● publication right

roking issue. 3 2011

every odd-month

Korea Office 3F Kumho B/D, 8-56, Yejang-dong, Jung-gu, Seoul 100-250, South Korea TEL: +82-(70)-4147-0701 FAX: +82-(2)-6280-0701 SUBSCRIPTIONS TEL: +82-(70)-4147-0701 E-MAIL: rokingkorea@gmail.com Publisher & Executive Director SARAH BYON Executive Director SANG-AA PARK EDITORIAL DIVISION Fashion & Beauty SANG-AA PARK Feature JUNG-YOON CHOI Street Fashion HYUN-HO CHOI (www.paparazzo.wo.tc) Contributing writer JESSICA LEE, JIN-SUNG KWAK

SHIN-JAE SUNG Reviser ALLEN WAGNER DESIGN DIVISION Art director DONG-HEE BAE Cartoonist SEUNG-MIN CHA DISTIRBUTION NEW YORK, USA HYUN-JIN YOO Los Angeles, USA SAE-HEE AHN Seattle, USA JIN-BUM CHOI CONNETICUT, USA PYONG BYON Vancouver, CANADA JI-HOON SUN ROKING MEDIA Web Director SARAH BYON iPad App Develop FOBIKR, inc (www.fobikr.com) MARKETING DIVISION Director SARAH BYON Manager BO-YOUNG YU FINANCE DIVISION Finance consultant LAM-SU JUNG MEDIA PARTNERSHIP Le Debut (www.ledebut.co.kr) KOREANA MAGAZINE/ KOREA FOCUS KOREA.NET 2011 issue. 3

PUBLISHED BY: ROKING KOREA 락킹 코리아 3F Kumho B/D, 8-56, Yejang-dong, Jung-gu, Seoul 100-250, South Korea EDITORIAL DEPT. t.+82-(70)-4147-0701 MARKETING DEPT. t.+82-(70)-4147-0702 광고 문의 070-8273-0701 ceobyon@gmail.com 2011년 제 3호 격월 발행 등록번호. 관악 마00009(등록일.2010.8.11) 인쇄처. 서진문화 인쇄소 인쇄인. 이규복 <ROKING MAGAZINE>의 글, 그림, 사진 등 모든 자료는 사전 허락 없이 옮겨 쓸 수 없습니다.

KOR ver. www.roking-korea.com ENG ver. www.roking.net TWITTER www.twitter.com@rokingkorea ROKING IS PUBLISHED BY ROKING KOREA. REPRODUCTION WITHOUT PERMISSION IS PROHIBITED PRINTED IN SOUTH KOREA.

roking magazine

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intro ● contents

46 24

44 20

///intro

002 publication right 004 contents 008 roking's letter 010 contributors

32

024 FOCUS

What’s cooking, New York?

028 enjoy ROKING

HOW TO ENJOY THE JJIMJILBANG

032 FOOD

Weekending in Winter Hongdae 삶) Lifestyle ///SARM (ː

012 TODAY AND…

Let’s play!

Three traditional Korean Winter Folk Games

016 SARM REPORT

Enjoying the global villages in Korea

022 RESIPE

Great Appetizer, Spicy Buckwheat Jelly

2011 issue. 3

멋) Fashion & Beauty ///MEOT (ː

038 MEOT REPORT

A one-stop shopping open 24 hours!

Dongdaemun Market, The centre of Korea’s fast fashion

042 STYLE SCENE DRESS POWER PLANT

dokdo wristband campaign

if you would like to get dokdo wristband for free, feel free to call us or send email!

www.thedokdo.com dokdowristband@gmail.com 82-70-8273-0701

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58 84

77 74

78

048 STREET

Walking in the nature, Daegwallyeong Sheep Farm

058 ISSUE

078 TRAVEL

062 MEOT TIP

080 ESSAY

STREET FASHION

Korea Grand Sale 2011: A not-to-miss event for global shopaholics A Tasty way for beautycare Well-being natural packs

Cheongdopersimmon wine: Unexpected flavor trumps golden hue Walking across Korea, From the South end to the North end

084 SPORTS

Korea sports are just as fun 라온) Entertainment ///LAON (ː

068 CULTURE

086 GOOD BUY

What's hot in korean Autoworld?

Enjoying Musical Extravaganza in Korea

072 HOT SPOT

Hongdae Clubs in Four different colors

074 TRAVEL 2011 issue. 3

///roking’ s eyes

088 CARTOON

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intro ● roking’s letter

roking’s letter Enjoying Korean culture 101: celebrating coexistence ROKING magazine is the first project launched by roking Korea to promote Korean cultural awareness.

For every new issue Roking staff will gather and sit down to come up with a theme that will play a pivotal role.

However, it seems like our minds just go blank whenever we try to decide on a new theme.

There are so many things about Korea that we’d like to tell you through the magazine, and finding a universal theme that will connect all the stories of one issue always seems to be a tough thing.

The theme for our first and second issue were ‘Yesterday and Today’ and ‘Language(Hangeul)’ respectively. And now, we’d like you to unfold a brand new set of stories under the theme of <Enjoying Korea 101: celebrating coexistence>.

What we wanted to show you in this issue is diversity and coexistence within Korea.

Korea is a global place, and here exists an array of different culture. Also, different culture has found its grounds here and became part of what Korean culture is today.

+ If you have mastered the Enjoying Korea 101 and interested in moving onto the 200level, contact us via e-mail or phone.

2011 issue. 3

roking republic of korea general culture magazine issue 3 2011

So read on to master Enjoying Korea 101. If you finish this first step, you’ll be able to move right on to the next 200-level and will get to go deeper into what Korea really is.

락킹 레터 Enjoying Korea 101: Celebrating coexistence! 세계인들에게 대한민국에 대한 올바른 인식을 심어주기 위해 시작된 roking project no.1, ROKING magazine !!! 매번 잡지의 새로운 주제를 기획을 할 때면, 머릿속이 복잡해지다 못해 새하얗게 변해버릴 때가 많다. 한국을 위해 보여주고 싶은 것들, 이를 통해 담고 싶은 말들이 넘쳐 흐르지만, 항상 무언가의 중심점을 잡는 다는 것이, 또 그것을 기준으로 모든 연결고리를 형성해 나간다는 것이 여간 어려운 일이 아니기 때문이다.

어제와 오늘, 언어(한글)를 지나 어느 덧, 락킹매거진의 세 번째 이야기 <Enjoying Korea 101: Celebrating coexistence>를 시작하려 한다. 멋지게 포장된 그 어떤 주제보다 그들과 함께 세계 속에 공존하는 한국의 모습. 이것이 지금 락킹 보여주고 싶은 것들이다.

(Enjoying Korea 101 테마의 그 첫 번째, Celebrating coexistence의 내용을 담았다.) 이를 통해 낯선 나라, ‘대한민국’의 문화가 어렵게 느껴질지도 모를 당신에게 조금 더 부드럽고 한층 더 신선해진 한국의 모습을 보여주려 한다.

누군가가 락킹매거진의 Enjoying Korea 101: Celebrating coexistence를 통해 한층 더 깊어진 Enjoy Korea 200 level으로 도약하였다면, 언젠간 그들은 더 많은 것을 듣고, 또 알아나갈 것이다. 우리의 깊은 역사와 그 안에 담긴 다이나믹한 한국의 흐름을. + 당신이 만약, 락킹매거진 제 3호를 통해 Enjoying Korea 101: Celebrating coexistence를 모두 마스터하고 Enjoy Korea 200 level로 발돋움했다면, 우리에게 연락 바란다. (이메일, 홈페이지, 전화 등 방법은 여러 가지)

락킹 한국 종합 문화 매거진 3호 2011년

다양한 문화들이 공존하는 현재의 글로벌한 한국으로 말이다.

roking magazine 11

intro ● contributors

contributors Roking magazine is made possible only because of talent donated by many people. We would also like to say “thank you” to those who are not listed here but have supported us. Please don’t cease your support for Roking. Only with all your help can we reach out to more people around the world. (If you’re interested in helping the magazine, please contact us at rokingpartner@gmail.com/ 070-8273-0701)

and photos with Roking and look forward to her next project.

JIN-SUNG KWAK Jin-sung Gwak of Ohmynews and Roking first met last fall through an interview. Since then, Jin-sung supported Roking despite his busy schedule and even visited our office. We thank him for coming to our New Year’s gathering as well as writing ‘Global villages in Korea’ article.

Roking hopes to continue to work with Jin-sung and read his great reports on Ohmynews.

JAE-KYUNG KIM http://blog.naver.com/huibean1

For last issue and this issue, blogger Jae-kyung Kim has provided her unique recipe for Roking. She has created great Korean food recipes with easilyfound ingredients for overseas readers.

We thank her for sharing her recipe

2011 issue. 3

DA-WOON YI Illustrator Da-woon Yi dew the beautiful map for Dongdaemun piece.

It must’ve been a challenge for him to draw all the crowded buildings of Dongdaemun, but he finished the work which turned out to be fabulous. He was kind enough to listen to all the small and big alternationss we asked for. We can’t thank him enough for his hard work.

Jung-hoon Lee It is easy for female-staff heavy Roking to overlook what guys are mostly interested into. An employee for Mando Corp., Jeonghoon is deeply interested in reviewing the cars on his blog. We thank him for his great report on the good buy of the month and providing nice balance.

MI-AH CHO http://blog.naver.com/dywyfk After planning on getting an article about natural packs, we launched an on-line search for a great beauty blog. Mi-ah Cho’s blog stood out the most. With vast amount of beauty tips and recipes such as the one she provided to Roking, her blog is like beauty-product filled treasure chest. Thank you for sharing your wonderful recipes with Roking.

HYUN-JIN YOO Hyun-jin Yoo, a NY-based illustrator, drew the illustration for Korea’s traditional winter folk games. Thank you for giving us your time and providing wonderful illustrations.

Thanks to her, the first article of Roking became more lively and colorful.

ALLEN WAGNER A copy-editor of JoongAng Daily in Korea and Time.com stringer in Korea, Allen has an extremely busy schedule. But for Roking’s 3rd issue he generously gave his

JIN-SUNG KWAK JAE-KYUNG KIM DA-WOON YI Jung-hoon Lee MI-AH CHO

HYUN-JIN YOO Allen Wagner Seung-min Cha Shin-jae Sung

Jun-hwa Kwon and Ju-hwan Shim Park Byoneg-ju JI-HYUN PARK

time to edit the English translations and wrote a piece about Korea’s sports culture. We are happy for his booming journalistic career, and hope he will continue his journey with Roking.

country side in her quest of getting a new instrument. We can’t wait to listen to her beautiful daeguem play on her new instrument.

Shin-jae Sung Shin-jae Sung, who has a passion for reporting quality stories for roking, wrote the ‘weekending in winter Hongdae’ article. On the coldest winter day in Korea(0℉, -18℃), Shinjae visited Hongdae twice to take pictures and report on various activities one can do at this trendy place. We appreciate her work and passion.

world(Ladies, if you’re interested, shoot an e-mail to Roking- we’ll hook you up!) And thanks for pics, Dr. Shim.

JUN-HWA KWON & JU HWAN SHIM Finding people for our Jjimjilbang experience was quite a challenge.

And these two personal friends of Roking’s translator, JY, volunteered to help. Thank you, Jun-hwa, for not being afraid of having your face spread out to all over the

JI-HYUN PARK A senior majoring in history, Ji-hyun Park’s got both beauty and the brain. She came to rescue when Roking really needed someone to report on Korea’s traditional folk games. We hope to continue to see you often at Roking office!

Seung-min Cha A daegeum(Korean traditional bamboo flute) player, composer and web-cartoonist and illustrator, multi-talented Seung-min Cha recently spent three months in NY on a residency programs, promoting Korean traditional music in NY. Now just back in Korea, she drew the cartoon about Korean New Year’s day customs and tradition in between her trips to

Park Byoneg-ju, HR Manager, Shiloam Sauna Thank you for all the support you provided to our staff for the Jjimjilbang piece!

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sarm â&#x2014;? today and ...

c o n t r i b uti n g e di tor / J I- HY UN PA R K i l l u s t r a t or / HY UN J I N YOO

Letâ&#x20AC;&#x2122;s play!

Three traditional Korean Winter Folk Games

A spinning top is a toy that can be spun on the ground and is one of the most recognizable toys in the world. Tops have a long history and are frequently found in archeological digs of ancient sites.

Korea, too, has its own traditional top, called the paengee.

Pangee-chigi (hitting the top) is one traditional winter folk game. Other Korean folk games include yeon-naligi (kite flying) and yut-nori, a Korean traditional board game.Each game is a different type of fun, but they are all enjoyable in their own way.

2011 issue. 3

Yut Nori A board game played with yut, yut-pan, and yut-mal Yut-nori has a long history. It was enjoyed in Korea since before 4th century A.D. Yut-nori is a family favorite during the Lunar New Year holiday.

The game is played with four sticks that are thrown into the air and land in certain positions on the floor in front of you. There are multiple variables that can make things extremely interesting How to play_ Participants are divided into two teams and take turns casting the yut sticks in the air. When they fall, the sticks determine how far a token can advance. The score is determined by counting the sticks that are facedown and those that are face-up. Then a yutmal (token) advances across the yut-pan (board) according to the score achieved. The game is when a team brings all their yut-mal home.

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sarm â&#x2014;? today and ...

Paeng-ee Chigi :Top-Spinning A game played with a top and a long, solid strap Paengee-chigi is one of the most favorite games for young boys because it offers a fun diversion from the cold boredom of winter.

Plus, the top spins very well on the frozen ice.

How to play_First you take the top, wrap it with your spinner, and let it drop to the ground.

Then you take a whip to strike the spinning top so that it continues to spin, or change the direction.

(When played with more than two players, the person who has the spinning top running longer is the winner. Players can knock over each otherâ&#x20AC;&#x2122;s spinning top.)

2011 issue. 3

Yeon Naligi Flying paper-made kite in the winter sky In the past, yeon-naligi (kite-flying) had a military purpose, but eventually it progressed to be a Korean traditional folk game enjoyed by men and women alike. Kite flying is normally done from the first day of the lunar calendar to the 15th day of the calendar. It symbolizes the custom of blowing the bad luck away, and in this case you do it with a kite.

On thin Korean traditional paper, a bamboo stick is glued on to form the shape. Depending on the shape, the kites are called bangpae-yeon (shield-shaped kite) or gaori-yeon (stingrayshaped kite).

How to play_ The string is attached to the tail of the kite. As you release the string slowly, the kite will fly higher in the sky.

(What is kite-fighting? By gluing on shattered glass or pot on the strings, the kite-flyer could try to cut off other kiteâ&#x20AC;&#x2122;s string by crossing the kite strings.)

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sarm ● report

c o n t r i b uti n g e di tor / J IN- SU NG K WA K

Enjoying the global villages in Korea You could travel around the world and pay thousands of dollars in the process. Or you can take this guide to global villages in Korea and save time and money by getting taste of the world, all in the same country.

There are many interesting villages set up by people from different countries that retain the charm of the original place, and we have selected a few that might be worth the trip.

Start planning a trip around Korea by visiting Chinatown in Incheon, Petit France in Gapyeong and German Town in Namhae.

China Town, Incheon

There are Chinatowns all around the world, but the one in Incheon, the western port city, is one-of-a-kind. With interesting buildings and tasty food, this is a favorite stop for foreign visitors. Incheon’s Chinatown has an 11meter-tall gate located at the entrance to the town and many buildings are decorated in typical Chinese colors. The main draw is probably the food, which combines both the best of China and Korean Chinese, like jajangmyeon.

The area also holds festivals throughout the year.

ROKING’s Guide Tip Web page http://www.ichinatown.or.kr Address Incheon Chinatown, Bukseong-dong and Seonlin-dong, Jung-gu, Incheon Tel 032-810-2853

How to get there *Public Transportation Seoul Incheon line no.1 (Get off at Incheon station)

*Recommended 1-hour tour plan Chinatown paeru > gonghwachun > Chinese food street > Euiseondang (Chinese-style Temple) > Jayu Park > Modern Cultural Heritage Buildings > Shinpo Market 2011 issue. 3

Incheon

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sarm â&#x2014;? report

Gapeong

2011 issue. 3

Petit France of Gapyeong

Famous for beautiful mountains and clean water, this is a cultural village that looks just like beautiful French villages in old storybooks. Petit France took old French houses apart and brought them to Korea, making this village a sightseeing fiend’s best friend.

But it’s mainly the atmosphere — pretty alleyways, chatty people at restaurants, a beautiful fountain and a wide-open square — that makes this place special.

ROKING’s Guide Tip TEL 031-584-8200 Address 616 Goseong-ri, Cheongpyeong-myeon, Gapyeong-gun, Gyeonggi Province

How to get there *By Bus At DongSeoul(East Seoul) Terminal and Sangbong Terminal, get on the bus bound to Cheongpyeong Terminal. After getting off at the terminal, ride on downtown bus bound to Goseong-ri. *By Car Use the Seoul-Chuncheon Highway. From Seoul Olympic Way, head to Misari > Seoul-chuncheon highway > Hwado I.C. (fee:1600 KRW) > Towards Chuncheon, Cheongpyeong > After you pass Daeseong-ri > head to Gosoeng-ri, Homyeong-ri direction at the entrance of Cheongpyeong Dam. The Petit France is located 10 km from there. (Total duration from Seoul: 50 minutes)

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sarm â&#x2014;? report

German town of Namhae

The beautiful southern coast of Korea and exotic red-tiled rooftops make up Namhae German Town. Built in 2001, this little village offers up German culture and amazing scenery. There are plenty of things to see and eat, and traditional Korean houses where German-Koreans live dot the village. You might be able to eat some German food too.

ROKINGâ&#x20AC;&#x2122;s Guide Tip Web page http://www.germanvillage.co.kr) Tel +82-55-867-1337 Address Dok-il Ma-eul, Mulgeon-ri, Samdong-myeon, Namhae-gun, South Gyeongsang Province

How to get there Take bus Nambu Terminal at Seochodong, Seoul > Get off at Namhae Terminal (+82-55-864-7101) (take 4 and a half hours)* > Get on the bus bound to Jijok, Samdong-myeon > Get off at German Town Entrance of Mulgeon-ri, Samdong-myeon (You can see the German Town when you see towards the hills. Takes 5 minutes)

P h o to c o urtes y o f C h i n a to wn ( w w w. i c h i n a t o w n . o r. k r ) , P eti t F ra n c e Pa rk J i -y e o n (h t t p : //b l o g . n a ve r. c o m /t h e a l i c e c i t y ) Germ a n V i l l a ge N a m h a e C o u n t y O f f i c e +8 2 -5 5 -8 6 0 -8 6 1 5

2011 issue. 3

Namhae

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sarm ● focus

C o n t r i b uti n g e di tor / J ESSI CA L EE

What’s

cooking,

New York?

Hansik, which literally means “Korean food,” is creating a new Korean Wave in the United States.

Events dedicated to Korean food were held throughout the year in 2010, and this year, some young business owners who are passionate about Korean food are starting up new restaurants, contributing to the hansik buzz in New York. Among them are two men who have developed unique menus that accentuate Korean food. Meet Eddie Song from Korilla

BBQ and Hoonie Kim from Korean restaurant Danji. These two are helping to spice up New York City.

2011 issue. 3

Eddie Song of Korilla BBQ

a tasty collaboration of SNS and a food truck

For many New Yorkers, a food truck signals lunch. They offer quick service and tasty bites to eat, giving office workers, tourists and others the opportunity to eat good food fast. Among the many food trucks in New York City, a young business owner’s particular truck stands out.

Eddie Song is spreading the taste of Korea with his unique concept and interesting marketing, using social networking services like Facebook and Twitter to promote his truck.

The concept of ‘building your own food’ The menu items in his truck are a bit different from other places. Instead of your usual burger or hot dog, Song combines a little bit of Mexican with Korean, allowing customers to make a burrito or taco with Korean ingredients inside — namely meat, kimchi, various vegetables and sauces. Song also came up with some interesting and unforgettable names for some of his items. “Rib Eye of the Tiger” (bulgogi taco) and “Porkinator (Korean pork taco) are just some examples.

Just another food truck? Wrong.

Song uses social networking to market his food truck “We ask people to vote online via Facebook and Twitter. When and where we will visit certain regions are all in the customer’s hands,” Eddie said. “One time, a woman called us and said ‘why won’t you ever come to my neighborhood? I’ve been voting faithfully!’ She was almost mad.”

Where can you find Eddie Song’s Korilla BBQ food truck?

The main neighborhoods Korilla BBQ visits have already been decided, mostly in Manhattan — including Columbia University, Midtown East, SOHO and the Flat Iron District,. But often he’ll run an online poll to see where people want the truck to go. Eventually the truck will end up visiting just about anywhere people want it to go, as long as everyone gets a chance to taste the food. Also, because their business is heavily influenced by the weather, they started taking online delivery orders.

“We take online orders and deliver the food [within a 10 minute drive of the truck]. Anyone can check out the Web site and easily place an order.” Eddie said. “Right now I’ve only got one truck, but I will expand eventually.”

www.korillabbq.com

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sarm ● focus

Hoonie Kim of Danji HoonKorean taste meets Western cooking technique

Cooking: A pastime turned occupation Hoonie Kim didn’t think about becoming a chef when he was studying as a medical student.

A second-generation Korean-American, Kim was on the road to success when he got into med school, working his way toward becoming a doctor. But one day he started to have an enormous headache and his doctor advised him to relax.

“He told me to develop a hobby, something like cooking.” Kim recalled.

“So I went to the French Culinary Institute just to do exactly that. First I just observed. But a week later, the Daniel Restaurant offered me a job.”

The activity he started for relaxation had changed his life forever. For two years he worked and gained experience at Daniel.

Korean food meets the best cooking technique Can traditional Korean food sell in New York? Maybe. Maybe not. But fusion food almost always does well.

Fusion dishes bring together different ingredients and recipes to create something not entirely Korean, but Korean enough to give people that familiar taste. Fusion dishes are more accessible to the general public while also keeping the taste of the original dishes.. Hoonie Kim, a fusionrestaurant owner, opened Danji in Hell’s Kitchen, New York.

His philosophy of fusion food is ”having the right authentic dish as the base.” He, like many others, is bringing ”Korean taste” to New York, and in the three weeks since he opened his new fusion restaurant, the place has seen nothing but a stream of customers.

More emphasis on ”Korean taste” Hoonie Kim uses different methods to bring out authentic Korean taste while also mixing it with something more accessible to a wider audience.

The dishes at his restaurant are spicier, and you can really taste the garlic. He said he visits Korea every year in order to learn the right flavors and spices that Korean food is famous for.

“People say that there are a lot of good Korean restaurants in the U.S., but they are never as good as the ones in Korea,” Kim said. “Visiting Korea is always helpful for me because I go to certain regions to taste particular regional food. Tasting food in Korea inspires me to develop new menus.”

www.Danjinyc.com

2011 issue. 3

After working at Daniel, a renowned Michelin 3-star French restaurant, Kim moved on to work at Masa, another popular Michelin restaurant.

“There’s a technique in French cuisine called ”braising” (searing food at a high temperature and finishing it in a covered pot). I applied this skill when cooking galbijjim (marinated short beef or pork ribs). Galbijjim is prepared three days prior to being served to customers. It is so soft that you can take it apart by slightly touching it with your chopsticks. We cook it in a way that brings out the exact same taste inside and outside of the meat.”

Two kinds of menus: Traditional or modern Danji’s menu isn’t divided into categories like “appetizer” or “main course.” Instead, there are two major categories: traditional and modern.

Traditional dishes include galbijjim, eundaegujorim and samgyeopsal dubu kimchi. English explanations are attached to help non-Koreans understand what the food is.

The modern menu includes dishes that Kim has fused with his own style.

Mini sandwich with fillet mignon, seasoned green onion salad and yellow tail sashimi dipped in hot-and-sour red pepper sauce are just some of the fusion items. Kim has created unique dishes that blend different ingredients well, making Korean food more accessible to the general public.

The interior of the restaurant is a good display of the beauty of the Far East, with various objects that hint of Korea. Clay pots line the wall, Korean garments hang from the ceiling like curtains and traditional rooftop tiles decorate the walls. Danji truly is a taste of Korea.

roking magazine 27

sarm ● resipe

C o n t r i bu ti n g e di tor / J AE- KYUNG K IM (blog.naver.com /huibean1)

Great appetizer, spicy buckwheat jelly Although buckwheat is not a well-known ingredient in the U.S., it gets the full respect it deserves in Korea. In the summer it’s is not hard to find various dishes made with buckwheat — like naengmyeon (cold buckwheat-starch noodles), maemilguksu (buckwheat noodles), maemiljeon (buckwheat pancake) or maemilmuk (buckwheat jelly) — on the menus of a slew of casual restaurants. Buckwheat contains a lot of vitamins and essential amino acids that are good for your health.

I was craving the fresh maemilmuk that my mom used to make, so I bought a bag of buckwheat flour at Whole Foods Market to make some on my own. You can go to any Asian market to buy buckwheat, but I found that Whole Foods Market is actually cheaper than the Asian store near me.

With sweet gochujang (hot pepper paste) in this recipe, the maemilmuk makes a great appetizer. It is also good with other main dishes such as galbi (marinated short-beef ribs) or steak.

2011 issue. 3

Recipe and photos by J A E K YU N G KI M (b l o g . n a ve r. c o m /h u i b e a n 1 )

Great appetizer, spicy buckwheat jelly Ingredients

Direction

1 Place buckwheat flour and water in a skillet For Buckwheat Jelly (buckwheat:water=1:4) 1/2 cup buckwheat flour 2 Boil for about 10 minutes and stir with a 2 cups water wood spoon occasionally until it begins to Handful of red cabbage (sliced) get sticky and lumpy.

1/2 beet 3 Lower the heat and continue to boil while Handful of mustard greens or other green stirring for an additional 5 minutes. vegetables 4 Turn off the heat. Get out some rectangular 1/4 pear (julienned) containers and pour the hot jelly into the For Sauce containers.

1 teaspoon gochujang (hot pepper paste) 5 Let it cool down in the refrigerator for at 1 teaspoon tomato paste least 4 hours.

1 tablespoon honey 6 For sauce, mix all ingredients.

1 teaspoon vinegar 7 Put jelly and vegetables on plate in order: Pinch of sesame seed, salt and pepper sliced beet, cabbage, buckwheat jelly, sauce, pear and greens.

roking magazine 29

sarm ● enjoy ROKING

s No. 1

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nal a su afford ang’ means ed bath at an also a recreatio ed bath, and ‘b enjoy this heat relaxation but n of ca e to u meaning heat ac l yo pl ria a a to re ly tu prepared a ang is not on And here in Ko untry. Jjimjilb is, Roking has and hot bath. around the co t a jjimjilbang ha gs w an ea jilb id m no Jji operating you who have le. For those of space for peop w along! llo fo ugh steps, so walk you thro

Now that we’ve worn the uniform and sheep head, I feel ready to explore the Jjimjilbang!

Step.1 You pay at the front when you enter a Jjimjilbang.

The clerk will give you the jjimjil uniform, towels and ticket. Make sure to keep your towels and ticket!

Tip The entrance for men and women are separate, so pay attention. (You’ll get in trouble if you don’t).

See you in a bit!

2011 issue. 3

Okay, see you later.

Step.2 Hand the ticket to the clerk(usually older man or woman) at the desk within the locker room. She or he’ll give you a key for personal locker.

Find the locker that matches the number on the keychain, and change into the uniform. After you change into the jjimjilabng clothes, you can go out to the unisex area and meet with your friends.

Tip Normally the Korean bathhouses have either a shower room or sizeable bath. It’s better if you Take a quick shower before changing into uniform

Wow, they even have my favorite comic series!

Step.3 Walk around the Jjilbang, take a look at what’s around. Some places have work-out room, library, karaoke room and computer room. Think about what you’d like to enjoy, and just go for it!

This is sooooooo good!

Yeah, I really needed this.

Step.4 Relax on the massage chair.

(Costs around 1000KRW($1))

Tip It’s a good idea to have cash with you to use the massage chair and buy snacks. The uniforms have pockets, so bring some along. But when you’re returning the uniforms, make sure to take out EVERYTHING inside!

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sarm ● enjoy ROKING

Yummers!

I can eat, like, 10 of these!

Step.5 Snack up! There are various snacks you can get at Jjimjilbang, but the shikhe(Korean traditional sweet rice drink) and smoked eggs are two representative snacks. Because you lose water by sweating in the sweat rooms, it’s a good idea to drink a lot of fluid. Also, the eggs provide protein.

Tip A lot of Jjimjilbang features restaurant within, so you can enjoy a full meal.

It’s so hard to decide…

Pork cutlet or cold noodles?

Step.6

Now this is why you’re here… relaxing in the hot jjimilbang! Here you sweat and relax. It may feel too hot at first, but this is the reason why you’re here, so at least give it a try.

Stage 1

Low-temperature yellow earth room (tolerable)

Stage 2.

Salt room (The temperatures gets pretty high, but still tolerable.)

Stage 3

Fire Gravel-heating room (BE CAREFUL! It’s so hot that you can’t even take picture in it.)

Oh my God, I’m SO ready to get out.

Wow, it’s burning

2011 issue. 3

Ice, baby. ICE

Step.7 Right now you’ve sweated enough. Try the ‘ice room’ and feel the chilling air. It’s like switching hot and cold water in shower, which is good for the health.

Step.8 Okay, see you tomorrow morning…

After you’ve done everything at Jjimjilbang, head to “sleeping room”. The men and women’s sleeping rooms are separate, so make sure you go into the right room.

G’night!

Tip Or you can crash at about anywhere in Jjimjilbang. Normally after 11pm they staff turn off thelight and turn off the TV.

That was so refreshing, no?

Yes! Can’t wait to come back!

Siloam FirePot Sauna Located at a convenient location (5 minutes from Seoul Station), this 5-story sauna has it all.

Their website is available in English, Chinese, Japanese so check out and get all your question answered!

www.silloamsauna.com

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sarm ● food

C o n t r i b uti n g e di tor / SIN- J AE SU NG

A winter weekend in Hongdae Hongdae in western Seoul is arguably the best place to experience nightlife and still life (art) in Korea. Spending a day having fun in Hongdae is cheap and easy, plus there’s plenty of culture to take in both out on the streets and indoors. But in the winter, when the weather gets frigid cold, most of the action moves inside, to clubs, bars, shops and art centers. Here’s one way to spend a day in Hongdae.

12:00AM

Brunch as Koreans know it Cup n Plate is a small cafe-diner in Hongdae known for its bibimbap. This restaurant serves food on colorful plates and plastic cups, similar to how brunches were served in Korea to many young adults in the past. There are also various types of bibimbap depending on the season, but one favorite that almost everyone enjoys — spam, rice and egg — is definitely worth a try

2011 issue. 3

2:13PM

Shopping streets

After brunch, take some time out to explore the three main shopping streets in Hongdae. One can be considered the main and popular street, but that doesn’t necessarily mean it’s the best place to find deals and styles that match your tastes. Even if you don’t find anything you want to purchase, looking around can easily take up a couple hours.

3:30PM

Snacking Korean style

Walking from place to place will probably make your stomach grumble. Normally it’d be a good idea to stop at a parked van or tent outside to grab a bite to eat, but with winter in full force it’s probably best to go inside for some food.

But there’s one outdoor food stall you simply can’t miss, even during the Siberian winter — Gangster Tteokbokki. There are rumors that the owner may have once been a gangster (untrue), but the food items — ranging from tteokbokki to spicy tacos — are cooked with spice and flair, making this one truly great snack stall.

roking magazine 35

sarm ● food

5:40PM

Better than Bond Street So it’s evening now, and shopping might be back on your agenda. Check out some of the other streets in Hongdae for cheap, but gorgeous designs that you can’t find anywhere else. These are the less-populated alleys and most shops here will feature its wares indoors as opposed to out in the cold.

4:00PM

Contemporary Korean art for free Sangsangmadang (literally meaning the “grounds of imagination”) is a multicomplex that focuses on new art, recent music and independent film. The exhibitions are free of charge and definitely worth a visit.

Sangsangmadang also sells some interesting odds and ends, like jewelry, subway maps and environmentally friendly products. The exhibition ground always rents out space to upand-coming artists to better promote Korean creativity.

2011 issue. 3

7:30PM

A cheap and hearty full-course meal

Donchamjip is famous for its tasty and hearty pork cutlet menu. Not only is this dish cheap, it comes with a whole set of soup, salad and a choice of beverage after your meal. is the place is always packed, even on weekdays. It isn't the cleanest place but it certainly has the tastiest meat and a fair price.

9:00PM

Korea's latest trend: Hookah bar Hongdae's club scene is easy to identify with and enjoy, but some Seoulites also look for something new to do on the weekends.

Perhaps thatâ&#x20AC;&#x2122;s why hookah has become so popular. Some bars have created a more lounge-type atmosphere, where you can sit down on rugs, smoke hookah and move to the dance floor if you feel like it. Gr8 Hookah is a comfortable place to experience what has become a new phenomenon in Korea â&#x20AC;&#x201D; sit on the floor or at tables to bring a relaxing end to a long day in Hongdae.

roking magazine 37

meot ● report

One-stop shopping, open

24 hours

e d i t o r / S A N G -A A PA R K i l l u s t ra t o r / D A -W OON Y I (d wj j a t @n a ve r. c o m )

Dongdaemun Market

The center of Korea’s fast fashion, Dongdaemun Market is a place that never sleeps.

The style of famous celebrities is reproduced here for immediate next-day use, and the entire production, from designing to selling, all takes place in this busy fashion hub. Dongdaemun Market is the ultimate center for Korea’s fast fashion and one of the busiest in the world. If you want to get your hands on the latest fashion, Seoul’s Dongdaemun Market is the place to be.

C 1

A1

B1

A2

A3

A4 2011 issue 3

Attention!

Dongdaemun Market can be overwhelming for first-time visitors, with the areaâ&#x20AC;&#x2122;s seemingly never-ending forest of buildings and large crowds. We have highlighted the must-visit shops, so enjoy shopping with Rokingâ&#x20AC;&#x2122;s shopping guide A1 DooTa! 2 Miligore 3 Hello APM 4 Goodmorning City B1 Nampyeonghwa Market 2 Cheil Pyeonghwa Market 3 Gwanghee Market 4 Shinpyeonghwa Market 5 Cheongpyeonghwa Market 6 the OT 7 Designer Club 8 U:US 9 Nuzone 10 APM C1 Dongdaemun Jonghap Market

B6 B5

B4

B3

B2

B7

B 10 B9

B8

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meot ● report

a

Want to shop comfortably and freely?

Shop in the day One-stop shopping at Dongdaemun shopping mall Pros Unlike the wholesale market, you can freely shop without having to worry about the amount of clothing you might buy. Fitting rooms are available and exchanges and returns are accepted. You can look for both men’s and women’s clothing in the same building and get some rest at a cafe.

Cons The prices are higher than the wholesale market, which opens late at night.

1

DooTa!

2

Want to find some interesting fashion created by young Korean designers? Head to Doota.

The interior is spacious and bright, much like a department store, and the store has remained a favorite among shoppers for some time.

Younger Korean designers have opened up their own shops — with unique and energetic designs — on the first floor of this 10-story mega mall.

Tip Prices are already set in Doota, so you probably won’t be able to negotiate.

Location 18-12, Euljiro 6-ga, Jung-gu, Seoul Tel +82-2-3398-3114 Hours 10:30 a.m. ~ 5 a.m. (closed from 11pm on Sunday to 7pm on Monday)

Migliore A must-see tourist stop for foreigners, this is what started the shopping-mall boom in Dongdaemun.

From imported luxury goods to men’s and women’s clothing, Migliore has it all. And that’s not even mentioning the accessory shops, restaurants, hospital, gym and other stores that can be found here.

Tip You can easily find clerks who are fluent in English, Chinese or and Japanese.

Location 18-185 Euljiro 6-ga, Jung-gu, Seul Tel +82-2-3393-0001 Hours 10:30 a.m. ~ 05:00 a.m. (Closed from 11pm on Sunday~7pm on Monday)

3

Hello apM

4

Want to know what’s hot among teenagers in Korea? Head on over to Hello apM. Most shoppers here will be younger than other shopping malls in Dongdaemun, and standard items for sale here include casual outfits, training gear and denim.

Location 18-35, Euljiro 6-ga, Jung-gu, Seoul Tel 82-2-6388-1114 Hours 10:30 a.m. ~ 5:00 a.m. (Closed on Tuesdays)

Goodmorning City You can both shop and watch a movie at Goodmorning City A mega shopping mall with a unique interior, Goodmorning City is 16 floors tall, and not only is there a movie theater, but there are also studios and accommodations available for guests.

2011 issue. 3

Tip Dongdaemun is like a maze. Organize your receipts like a maze. Organize your receipts

The best way to get fashion items at two to three times cheaper than the market price is to shop at night.

Experiencing Dongdaemun’s early-morning wholesale market Pros Almost all the clothing sold around Korea is from here, so you will find all kinds of outfit.

You can purchase goods 2-3 times cheaper than what you would pay in the retail market.

Cons since this is a wholesale market, there is no fitting room and you can’t try on the outfit.

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Nampyeonghwa Market This market is famous for its great deals on quality bags.

Tel: +82-2-2237-0620 Hours: B1F~1F Midnight to 2 p.m., 2F~3F 8 p.m. ~ 10 a.m.

2

Cheil Pyeonghwa Market

3

Gwanghee Market If you want leather or fur goods, this is the place to be.

Divided into four floors from B1 to the third floor, Gwanghee’s second floor is what gets most of the attention.

Here you can find leather goods in unique colors that are hard to find in normal retail stores.

Tip Compared to other markets, Gwanghee has plenty of fitting rooms. You can also purchase single items here, unlike some other markets that require you to buy items in bulk.

Location 777 Sindang-dong, Jung-gu, Seoul Tel +82-2-2232-2882 Hours 9 p.m. ~ 5 a.m. (Closed from 5 p.m. on Saturday to 9 p.m. on Sunday)

5

B

Cheil Pyeonghwa Market is a little different from the previously mentioned markets because its clientele is women looking for a more mature look.

This market is most popular among women in their mid-to-late 20s.

If you’re looking for a high-quality formal look, make sure to check this place out!

Location 217-91 Shindang-dong, Jung-gu, Seoul Tel +82-2-2252-6744 Hours 9 p.m. ~ 5 a.m. (Closed from: 5 p.m. on Saturday to 9 p.m. on Sunday)

4

ShinPyeonghwa Market This five-floor market is famous for underwear, so go crazy and get the clothing item everyone needs but is too afraid to purchase in public.

Locaton 217-91, Sindang-dong, Jung-gu, Seoul Tel +82-2-2253-0714 Hours Open 24 hours (Closed on Sunday)

Cheongpyeonghwa Market Cheongpyeonghwa Market is where you can find the newest items for the lowest price.

From the basement to the fifth floor, it sells women’s clothing and fashionable accessories that cater to the tastes of women in their teens and 20s.

Tip The price is outstandingly cheap compared to other buildings, but they have a no-return policy, so make sure you really want whatever you buy.

Location 217-91 Sindang-dong, Jung-gu, Seoul Tel +82-2-2252-8036 Hours Midnight ~ 2 p.m. (Closed from midnight on Saturday to 2pm on Sunday)

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meot ● report

6

the OT The OT has everything that anyone in their late teens to 20s could possibly want or need.

Casual items and fashion accessories make up most of The OT, and the prices are very cheap.

Location 217-91, Sindang-dong, Jung-gu, Seoul Tel +82-2-2117-8000 Hours Midnight ~ 2 p.m. (Closed: Midnight on Saturady ~ 2pm on Sunday)

7

Designer Club If you are out shopping for more feminine look, Designer Club is for you.

Location 217-91, Sindang-dong, Jung-gu, Seoul Tel +82-2-2237-2503 Hours 8 p.m. ~ 8 a.m. (Closed: 8 p.m. on Saturday to 8 a.m. on Sunday.)

8

U:US U:US has up-to-date and trendy outfits.

Prices at U:US tend to run about 20 to30 percent higher than other stores.

But it’s still cheaper than most retail stores, so it’s definitely worth a look.

Location 251-7, Sindang-dong, Jung-gu, Seoul Tel +82-2-6270-1000 Hours 8 p.m. ~ 6 a.m. (Closed: 8 p.m. on Saturday to 6 a.m. on Sunday)

9

Nuzone Nuzone is well known for its high-quality handmade shoes at cheap prices compared to retail stores. Clerks here are generally more kind than in other buildings.

Location 200-5 Sindang-dong, Jung-gu, Seoul Tel +82-2-6366-3110 Hours 8 p.m. ~ 8 a.m. (Closed: 8 a.m. on Saturday to 8 p.m. on Sunday)

10 APM

APM has all the trendiest fashion for those in their teens and early 20s.

Location 217-91 Sindang-dong, Jung-gu, Seoul Tel +82-2-2245-7205 Hours 8 p.m. ~ 8 a.m. (Closed: 8 p.m. on Saturday ~ 8 p.m. on Sunday)

Make your own fashion item!

From the fabrics to extra materials… Everything you need for fashion is sold at Dongdaemun Jonghap market 2011 issue. 3

Tip for shopping at Dongdaemun Jonghap Market: since it is consist of 4 buildings (A,B,C,S) that are set like a maze, even the most skilled shoppers often lost their way here. Don’t hesitate to use the market map and seek help from the info desk

1

The 1st basement floor and the first floor has stores that sells various materials for clothmaking, curtains and beddings. The 3rd and 4th floor sells hundreds and thousands of different fabric. The 5th floor is always crowded with fashion designers and students as well as customers who are looking for materials for their assignment and D.I.Y. It sells various materials which you can make clothing and fashion accessories out of.

Recommended to those seeking to make their own fashion items.

Location: 289-3, Jongno 6-ga, Jongno-gu, Seoul Tel: +82-2-2262-0114 Hours: 8am~5pm (closed on Sundays)

roking magazine 43

meot â&#x2014;? style scene

How is clothing born? The design is drawn on paper, the fabric is cut, andâ&#x20AC;Ś A lot of work gets put into making clothes, and the dress power plant needs to keep on going to bring a design to a finished product.

Every season, different fashion contests are held in magazines, on television and on the Internet. And the designers who stand out the most are college students. These young aspiring designers are passionate, fearless and full of creative ideas to bring something fresh to the table.

Each of these young students put their passion and energy into taking the Korean fashion world by storm â&#x20AC;&#x201C; one dress at a time.

2011 issue. 3

P ro duc ed by F F M A G A Z I N E L o c a ti o n R Y U H WA R A N G , 3 1 -2 H a n n a m -d o n g , Yo n g s a n -g u , S e o ul P i c to ri a l s ho o t pro vi ded by c a m p us fa s h i o n m a g a z i n e LE D E B U T P h o to gra pher Ch o H e u i -wo n E di to r K i m S a n g -a a , K i m K i -j e o n g M a k e-u p Ch a e J i -h y e M o del Le e Yu n -ky e o n g A s s i s ta n t H a n Sa n g - e u n , K i m D a e - y u n , Le e M i n -g y u

Dress designed by Yoo Seung-yeon Hat: Bell & Nouveau Shoes: Editorâ&#x20AC;&#x2122;s own

roking magazine 45

meot â&#x2014;? style scene

Fringe top designed by Lee Jong-hyo Earrings and wristlet: Bell & Nouveau

2011 issue. 3

Jumpsuit and headpiece designed by Park Seung-ok Necklace: Bell & Nouveau Shoes: Editorâ&#x20AC;&#x2122;s Own

roking magazine 47

meot â&#x2014;? style scene

Dress designed by Kim Ki-jeong Hat: Bell & Nouveau 2011 issue. 3

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meot ● street

STREET FASHION

edit or / SA NG -AA PA R K phot o / HYUN-HO CHOI (www. p a p a ra z z o . wo . t c )

The snow may fall and the wind may blow, but nothing will be harsh enough to shake Korea’s fashion-conscious people from braving a new style and walking down the streets of Seoul.

These folks all enjoy one thing in common — colors. Roking went out and found people who enjoy the winter weather in their own colors, from vivid accents to monotone.

Ki-jun Lee 38, Graphic Designer Top - Kinloch Bottom – Bought in Japan Shoes - Adidas Bag – Takeo Kiuchi

2011 issue. 3

Dong-jun Gang Designer Outfit- D.GNAK

Sena Yun Top - Paris Flea Market Dress - From Mother Shoes - Vintage Sak - SOFT CORE Hat -SOFT CORE

Jun Lee 26 , KATUSA Top&bottom - Marc Jacobs Shoes - Vintage Bag - Lafuma Hunting Cap - Lacoste Glasses - Dolce & Gabbana Tie - Psycho Bunny

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meot ● street

Chang Gyeong-jin 28, Freelancer Top – self-made Bottom - CHEAP MONDAY Shoes - George Cox Sunglasses - SUPER

Brian Occupation undentified

2011 issue. 3

Place your AD here!

contact us : rokingkorea@gmail.com roking magazine 53

meot ● issue

People are coming to Asia to shop.

And this time their destination isn’t Hong Kong or Japan — it’s Korea.

Korea Grand Sale 2011 A don’t-miss event for global shopaholics

e di tor / SANG- A A PAR K

Enjoying tourism in culture and art space Amusement Park Everland, Lotte World Performance Hall National Gugak Center, National Museum of Korea, Ballerina who loves a B-Boy, Drawing show(Hero), JUMP!, Nanta Theaters Lotte Cinema Casino Paradise Walkerhill, Seven Luck Miscellaneous 63 Building, Happy Seoul, Water Cab

Enjoying shopping in different spaces Numerous department stores and hotels are taking part in this two month event.

Department Store Shinsegye, Hyundaie, Lotte, Galleria, etc.

Tax-free store Donghwa, Walker-hill, Silla, Paradise, etc.

Supermarkets E-Mart, Home Plus, Lotte Mart, etc.

Shopping Mall Doota, Times Square, Yeoju Premium Outlet, etc.

Cosmetic Itâ&#x20AC;&#x2122;s Skin, Etude, Skin79 Miscellaneous Lotte Home Shopping, Lotte. com, Ssamjigil, ElisisBios Skincare shop

Special Events 1 On-line Event After taking pictures of yourself during the Korea Grand Sale, post them online Duration Dec 23, 2010~Feb 13, 2011 Prizes DSLR Camera, iPad, etc.

2 Street Events Find the locations that will hold street events (Myeong-dong, Dongdaemun, etc) Prize Give-away of Ginseng Tea, Hot packs. Photo events and Korean traditional recreations experience

Have you ever heard about Korea Grand Sale App? Thereâ&#x20AC;&#x2122;s no need to carry Coupons anymore.

Now you can get your discount with smartphone coupons!

The coupons can be used in 13,000 participating locations all around Korea. All you have to do is download the coupons from iTunes App Store.

The Korea Grand Sale is all about good deals for foreigners and providing a little extra incentive for visitors to buy whatever items they want to take with them to their home country. With 14,000 participating stores and various shopping opportunities, accommodations, tourism and performances, this is the ultimate shopping festival.

55

meot â&#x2014;? issue

Miscellaneous Convenience Stores Buy the Way, FamilyMart, 7-11, Lotte Supermarket Banks Hana Bank, Woori Bank Benefits Additional discounts at various participating stores

Various deals for accommodations with ONE MORE NIGHT PROMOTION Various deals for accommodations Participating Hotels Hotel Shilla, Westin Chosun Hotel, Lotte Hotel What is ONE MORE NIGHT PROMOTION? During the 2010~2012 Visit Korea Year the participating

Information summary Duration Jan 10, 2011~Feb 28, 2011(50 days) Target Foreign Tourists Website www.koreagrandsale.or.kr

Enjoy Korea Grand Sale with Korea Pass, a card that has it all The Korea Pass is a specialized tour-only card provided by Korea Tourism Organization.

Foreign visitors to Korea can choose between pre-paid and check card, and use it freely at any location in Korea that accepts credit cards. It is very convenient and you get various discounts, too.

pro vi ded by V ISIT K O RE A C O M MIT TEE we b s i t e : www. vi s i t ko re a y e a r. c o m

Various countries’ Sale Info

Italy

Hongkong Period Nov 28~End of Jan Sale rate 30~50% at the beginning, and towards the end goes up to 70~90%.

Favorite Stops Harbor city department store, Soho mall The most crowded time during the sale is at the beginning of January. At this time sales hit 40-50 percent and numerous goods are available. On New Year’s Day, plenty of stores stay up until 2 a.m. -

China Period End of Nov~Mid Jan Sale Rate Differs from brand to brand, 30~90% Favorite Stops Wai-tan Luxury goods alley and Dongfangmingzu Super Brand Mall of Shanghai Notice If you are planning on shopping in Shanghai, the fashion center of China, you should keep your eyes on traditional Chinese goods or Chinese national brands. Traditional items that cost between $30 and $50 outside China are available for less than $10.-

Period Beginning of January - Jan. 15, 2011 Sale rate Sales start out at 20 to 30 percent and go up to 80 percent at the end of the sale.

Favortie Stops Monte Napoleone Street in Milan, Famous outlet, Emporio Izola Tips Sales in Italy differ from city to city. You’ll find that sales start first in Naples and Rome, then move to Milan and Venice. Luxury goods streets often have bodyguards lined up to protect stores and customers. But that’s only because some of the most famous brands out there, like Gucci, Armani and Prada, are ultracheap.

France Period Beginning of Jan, goes for 4 to 6 weeks Sales Rate 30-50 percent at the beginning, 7080 percent during the additional sale period Favorite Stops Fran-tant Department Store, Gallery Lafayette

Japan Period Beginning of January - End of January Sale Rate 30-50 percent at the beginning of January, 80-90 percent at the end of January Favorite Stops Lapore Department Store in Tokyo, Hills in Omotesando Tips On the first day of sales, you will see hundreds of shoppers lined up in front of department stores. This is for Hukubukuro, which is when you can purchase new items and outlet items for 1,000 yen. Purchasing goods from popular brands such as Comme de Garcons or Yohji Yamamoto will be only successful on the first day of the sale.

England Period Starts on Dec. 26 and goes for a month.

On Boxing Day the sale rates are 30-50 percent, at the end of the sale the rate goes up to 70-90 percent.

Favorite Stops Herlot Department Store and the Self-riches Department store in London This is England’s nationwide winter sale that starts with Boxing Day. Public transportation stops running on Christmas and Boxing Day, so be prepared to walk around on those days.

USA Period Friday of the last week of NovemberEnd of the year 30-50 percent during Thanksgiving, 50-80 percent during the Christmas Season Favorite stops Barney’s New York of New York, Bloomingdale’s, Century 21 (outlet), Woodberry Outlet Tips New York starts its sales earlier than any other regions. The Friday of the last week of November, dubbed “Black Friday,” marks the beginning of a nationwide sale period. Keep your eyes out to find great deals and steals on U.S. brands like Marc Jacobs, Michael Kors, DKNY, etc.

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meot ● tip

e d i t o r / SANG- AA PARK Re c i p e a n d ph oto c ou r te s y of M i - a h Ch o ( h ttp: / / bl og. n a v er.com /dywyfk)

A Tasty way for beautycare Well-being natural packs

‘Moisturizing’ would be the key word for taking care of your skin in this dry, harsh winter weather. Now the tasty and healthy food also helps keeping your skin soft and moisted.

A fun way of mixing together sweet and soft ingredients, enjoy making your own natural packs.

What you must know before using natural packs

2011 issue. 3

No matter how mild the ingredient might be, it might not work on your skin. Do a 10~20 minute patch test before you apply it on your face. If the part that you applied the pack to itches or hurts, wash off immediately.

To maximize the effect of the pack, open the pores of your face by using steam towel for one minute before applying the pack.

The natural packs starts oxidizing after 15-20 minutes, so it is important to not leave it on for 20 minutes.

Tip Banana Packâ&#x20AC;&#x2122;s effect Banana has a great moisturizing effect. It makes the rough skin soft and prevents skin from aging with Tannin acid.

Effect of egg yolk With lecithin, egg yolk is perfect for moisturizing and applying nutrition to skin The effect of vinegar it has a sterilizing effect so it helps getting rid of pimples and zits of inflammatory skin types (but it could stimulate the sensitive skin and not recommended for sensitive skin type)

1

Moisturizing your rough hands Recipe of for Banana hand packs

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2

3

3

4

5

Ingredients 1/2 Banana, 1 egg yolk, 3TS flour, 1/2ts vinegar (omit depending on the skin condition), 1ts~1TS milk, 2 rubber bands, 2 long disposable gloves Recipe 1 Mash the banana well with a fork.

2 Put flour, vinegar, egg yolk and mix it well. (If you have a sensitive skin, omit vinegar.)

3 Pour in milk and mix well.

4 Apply the finished pack on the back of your hand, palm, arms and wear the long disposable glove. Fix it with the rubber band.

5 Wash it with lukewarm water after 20 minutes.

roking magazine 59

meot ● tip

Tips Effect of Almond pack? Almonds are rich in Vitamin E which has an anti-aging effect. It makes the skin glossy and soft.

If you don’t have ground almond, use kitchen gadgets to grind them fine. (If you use unskined almond it’s more effective.)

Almond pack for soft and most skin 1 Ingredients Ground Almond 2Ts, Plain Yogurt 2Ts, Honey 1/2ts Recipe 1 First, place the ground almond in the container.

2 Mix the ground almond with plain yogurt.

3 Mix honey in to the batch. The Almond pack’s ready!

4 plaster on any part to place the almond. Cleanse with warm water after 20 minutes.

2011 issue. 3

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2

3

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Tip Unsweetened chocolate natural pack’s effect: removes dead skin cell, prevents wrinkles and moisturizes the skin

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Chocolate Pack, A sweet moisturizing treat

Ingredients: Unsweetened Chocolate Powder 2Ts, Milk 1½Ts, Honey ½Ts Recipe: 1 First, place the ground chocolate in a container.

2 Pour in honey and milk.

3 Mix it together well.

4 apply to the desired area. Leave it for 20 minutes and wash it off with lukewarm water.

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laon ● culture

Enjoying Musical Extravaganza in Korea e d i to r / JUNG-YOON C HOI

Moving stories, heartbreaking numbers, exotic dancers and dazzling set and costume- In three hours of dream ride of Musical, one can easily get swept away to another world.

This is why they say there is no business like show business, and this sure well applies to entertainment world in Korea. As of 2011, Korea is enjoying broad musical selections to choose from, from not only renowned Broadway and West End staples but also fairly new European musicals, as well as Korea’s very own creative musicals. Read right on and find out what’s behind the year-round entertainment.

©Seensee Company

1 2 1 Ok Joo-hyun performing in “Aida” 2 A scene from the musical “Aida”

©Seensee Company

2011 issue. 3

©Seensee Company

©Seensee Company

©Seensee Company

Mamma Mia!, Aida, Jerkyll and Hyde, Legally Blonde, Billie Elliot, Spamalot,… these are not lists of musicals that are currently running on broadway. These are musicals that have run or currently running in 2010-2011 winter season in Korea. The weather in Korea has hit the lowest point, which is why the audience flocks to somewhere warm and comfortable for their pass time. And to cater their need to be entertained, various musicals are running in Seoul and other big and small cities around the country. And the titles range from recognizable license musicals to creative musical to children’s musical.

It is not surprising that attending musicals became a favorite activity among Koreans of different ages. Historically Koreans enjoyed various plays and traditional operas in the palace and on the streets alike. After the painful division and war of the 50s, while restoring the destroyed country many Koreans sought comfort in singing and watching the play.

After experiencing an economic growth in the 70s and 80s, Koreans slowly turned their eyes to the new genre of show and entertainment. And there’s no wonder around this time musicals started to gain popularity. Of course, the notable license musicals didn’t magically end up in Korea. It costs hundreds and thousands of money to secure the contract with musical companies abroad to start with, and then there’s the long practice session that require firm and stable fiscal backing. In result, sometimes the license musicals were put on the stage without securing contract with the companies. The audience had to choose from limited choice. Some Korean musical producers even ‘ripped’ some parts of the musical and used it without getting permission. However, there were some who had a passion for musicals. These producers didn’t give up, went abroad to persuade the foreign companies. The companies who were first skeptical about Korea’s ability hold the license musicals, but eventually decided to open up and started exporting.

The very first license musical that arrived in Korea was not too long ago. In 1997, Seensee Company’s Park Myeong-seong successfully sealed the deal to put ‘The Life’ on stage while it was showing in Broadway. This was quite revolutionary event for the time, and this rang the true start of the boom of license musicals in Korea. Since then, the number of license musicals increased geometrically, especially in the new millennium. Almost all of the famous musicals landed in Korea as of 2011.

Another new trend in musical is long-running of the show. One of the biggest musical that ever opened in Korea is Disney’s [Aida]. [Aida]’s original set and costume were all purchased by the producer company, Seensee, and it landed in Korea in 2006. The original director and choreographer participated in Korean auditions, and its staff collaborated

©Seensee Company

©Acom International

1 234 5 6 1/2/3/4 Scenes from the musical “Mamma Mia!” 5 A scene from the musical “Last Empress” 6 A scene from the musical “Phantom of the Opera”

©Seol&company

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laon ● culture

©Acom International

©Seol&company

1 2 3 4 1 A scene from the musical “Last Empress” 2 A scene from the musical “Phantom of the Opera” 3 Cast of musical “Jerkylll and Hyde” poses at the press conference 4 A scene from the musical “Cats”

©OD Musical Company

with Korean staff and creative a perfect Korean version that run for 6 months long. This grand project that cost 1.3million grossed 1.5 million. Now on their 2nd production of Aida, the show is running for a full four month. But Korean audience are not limiting themselves to only extravagant shows. Musicals such as ‘Rent’ and ‘Tic Tic Boom’ that deals with the dark side of being restless and young ceased the hearts of younger audience. ‘Hedwig (and the angry inch),’ a heartbreaking story of a life of German ex-pat transgender was an unexpected big hit that ran for 7 seasons successfully. The original cast and director of the movie, John Cameron Mitchell visited Korea to thank their support and left Korea with deep satisfaction. Putting together a musical is a very long and complicated process. And when it comes to license musicals this is more so because there is the issue of perfecting the translation of lines and lyrics. It is always a complicated issue to make that ‘perfect’ translation of a work. How do you persuade the Korean audience that Jewish jokes are funny? The solution to this is that the translator and the company working very close together, finding the best way to head to. If this is process is not complete, the musical won’t be able to touch the Korean audience and be criticized, which results in empty theaters..

When it comes to diversity, Korean musical world is second to none. Broadway and West End musicals are not all what Korean musical has. Now various creative musicals from other place are finding a big success in Korea. A super playwright-composer duo from Austria, Michael Kuntze and Sylvester Levay’s ‘Mozart!’ was a mega hit in Korea and was praised by the critics.

Now their other work, ‘Elizabeth’ is scheduled to put on stage this year.

Also, Korean musical producers don’t always turn abroad to find fresh and new musicals. The effort to make create musicals within Korea continues. Musical ‘the Last Empress,’ a story of the life of Korea’s last empress, is the representative Korea’s own creative musical that found great success in competitive Korean market Not only it did well as a musical, but also it got so 2011 issue. 3

©Seol&company

popular that it was made into Korean drama series and a movie. And in 1997, two years after the production, it went abroad and was put on stages in London, Canada, and Broadway. Besides the Last Empress, there have been a lot of Korean-history based musicals that got popular and are scheduled for another run, such as Hero and Namhan Fortress.

Recently the biggest trend in musical world is pop-star casts. They have proven their star quality and talent, and now they are venturing out to the world of musicals. Especially these days the pop idols are often seen being cast in major and minor roles of various musicals. Ok Joo-hyun, a former member of Fin. K. L., a representative 1st generation female idol, found herself taking on major roles in Musicals such as playing Aida in Aida, Christine in Count Monte Cristo, Roxy in Chicago, etc. With her broad vocal range and presence, after 5 years she is staple name in the musical theater in Korea. With her success the pop idol-turned-musical actor rush followed.

They guarantee high ticket sales and also the musical gets media attention, resulting in higher turnouts. One of the most standing out stars nowadays is Kim Jun-su, former member of heartthrob DVXQ and current member of JYJ. When the tickets open, the shows with him in will sell within 3 minutes to not only Korea but also fans in Japan and China. There were worried talks about how musical world is being taken over by pop stars as well, but the audience will turn if the star proves to be a flop in musical, as this is a live show business.

Korean performance halls stand everywhere in Korea, and they are known to be a world-class quality. Also, around the youthful Daehakno there are big and small theaters that host other youthful, creative and experimental musicals. With a small research you can find out a show that will cater to your taste. Musical is definitely all-around entertainment that can be enjoyed by families, lovers, and even by oneself in the winter, or any other season.

©EMK Musical company

©EMK Musical company

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1/2 Scenes from the Viennese Musical “Mozart!”

3/4 Scenes from the musical “Hero” 5 A scene from the musical “Aida”

©Acom International

©Acom International P hoto s co ur te s y of a c om In te r n a ti on a l ( www.iacom.com ) E MK Mu s i c a l C ompa ny (www.em kmusical.com) O D Mu s i c a l C ompa n y (www.odm usical.com) S e e n s e e C ompn a y ( www.iseensee.com) S e ol & C ompa n y ( www.seolcompany.com)

©Seensee Company (

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laon â&#x2014;? hot spot

Hongdae Clubs in Four different colors e d i t o r / JUNG-YOON CHOI

Hongdae is the place where Koreaâ&#x20AC;&#x2122;s most energetic crowd gathers. Home of many indie bands and artists, Hongdae also feature the most number of clubs in Seoul. The young and the restless crowd up this area on Friday and Saturday nights, dressed to impress and ready to have fun. The people who frequent Hongdae area knows exactly what they want and where to go. Some want ear-blasting live rock, some want heavy rhythm and bass music to groove into, and some just need a place where they can dance the night away. Want to find out which club could be a perfect niche for you?

Roking handpicked four most colorful clubs in Hongdae area.

2011 issue. 3

Blue

When you get that blues, and nothing will do to cheer you up, you’ve got to hit this jazz club in Hongdae. Club Evans is a jazz club with 15 plus years of history. Located right in the middle of crazy Hongdae, Club Evans is a place where anyone can feel comfortable in.

You may or may not be a big jazz fan, but you don’t have to know the history of jazz and art of harmonics to enjoy your time here. Casual yet calm, at Evans the music comes first.

People listen and pay attention to the band playing on-stage while sipping on their cocktail or beer. The performers are relatively younger musicians, and their website provides info on who’s playing each night.

One thing that would make you feel good about going to Evans is that the philosophy of the place. Club Evans is not just like any other clubs that provides entertainment: It provides a space for young Korean Jazz musicians and nurtures them. So while you’re enjoying your drink with your hard-earned money, you’re supporting the young jazz musicians of Korea.

Evans also has its recording studio and runs a jazz academy.

Club Evans

Cover 12,000~13,000 (About 10USD) Hours Weekdays: 7:30pm - midnight Weekends 7:30 pm - 2:00am 02-3-8361 Contact Weekdays: 02-337-8361, clubevans@naver.com Web Page www.clubevans.com Address Seogyo-dong, Mapo-gu, Seoul How to get there From exit no.1 from Sangsu Stn. (Line #6) - Come towards Hongik Univ. for about 150m. Evans is located on the 2nd floor of SevenEleven convenient store.

From exit no.5 from Hongdae Stn.(line #2) Come towards the entrance of Hongik Univ.

Turn right, and head straight to Geukdong Broadcast Company for about 100m. Cross the crosswalk when you see SevenEleven Building.

Tip There are various promotion deals on their web page, such as free-coupons for side dishes and birthday specials, so make sure to check out their website and join.

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laon ● hot spot

Red Club Joker Red Are you in the mood to go wild while the DJ mixes and spins crazy techno tune?

Then you should hit this 16-year old techno music club, Club Joker Red. One of the oldest clubs in Hongdae area, now in its 17th year, Joker Red initially started out as a club with their music ranging from hiphop to techno and to reggae. Nowadays you will mostly hear techo, trance, and electro music at Club Joker Red. However, on certain nights you can treat yourself to unique live shows such as the ones like Noreummachi, a fusion Korean percussion troop. This club is all about immersing yourself into the music and letting it go.

When you walk in, a malicious yet humorous Joker greets you. When you walk in, you will find yourself in the middle of crazy red-colored basement club. As it’s been around for more than a decade, things are may not be brand-new and shiny, but it has charm of vintage hue that none of other clubs can acquire in just one or two short years. Joker Red is frequented by ‘Jokerreans’ who support their music and venue. A lot of new clubs open, stay awhile and disappear in Hongdae, but with acquired respect, history, and long-time patrons, Club Joker Red will be around for years to come.

Cover Fridays and Saturdays : 10,000 won (about $8, w/ 1 free Drink) - Saturday : 10,000 won (1 Drink) Hours Friday & Saturday 8 pm - 5 am ±α Address 407-4 Seo-Kyo Dong, Mapo Gu, Seoul, Korea Phone number (019) 345 – 7122 Web Page www.jokerred.com Tip Often there are special performances and parties at Joker Red, but this information is hard to find on-line as they don’t update their web frequently. So whenever you get to visit Joker Red, ask the staff for upcoming parties and special live shows to keep yourself informed.

2011 issue. 3

Yellow

Cover For weekdays there is no cover, For weekends and party the charge changes Hours 6pm~4am Address: 362-12 Seokyo-dong, Mapo-gu, Seoul Phone number 02-3142-1357 Web Page club.cyworld.com/ myoungwolgwan Tip They have many cool parties going on, featuring live reggae, hip-hop, funk, etc. Call them and see what’s going on during the weekend. Also, their sangria and mojito are two recommended drinks.

Myeong Wol Gwan

Literally meaning ‘Bright moon house,’ Myeongwolgwan was in Hondae area since more than a decade ago when the area was pretty much empty. Now filled with (some might even say ‘plagued’) with expensive cafes, restaurants, and characterless clubs, Hongdae has become a very different place. Some old Hongdae residents resent it and some new residents in Hongdae like it.

But no matter what the old and the new Hongdae people think of the area, Myeongwolguan was and is here as a witness to all the changes Hongdae stepped through. Why yellow? First, because of the name that suggests a picture of bright moon shining above your head as you sway to the cool music of this club. Second, because vintage is the sense you get as soon as you reach its door. The honest and cozy 70s-inspired entrance greets you, and as you walk downstairs you feel as though you’re walking down the memory lane, reminded of old days of Hongdae. The atmosphere is relaxing. There are the ones who have been coming here for years, and then there are the newbies, but these two group blends in the crowd just fine in the inviting, open atmosphere. Here you can listen to real music with the daring DJ putting on all kinds of fresh music.

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laon ● hot spot

Pink Neon-pink is the color that best represents this vibrant hall. Everything becomes lively in this spacious live music club. Filled with youthful energy, this place epitomizes the spirit of Hongdae area. Every week they have great live shows going on with comparatively well-recognized Hongdae indie musicians. The music range from hip-hop to rock to world music to..even classical. Once they even hosted the 14-year old Sungha Jung, a prodigy guitar player who’s gained fame through Youtube.

This is favorite venue by many musicians and audience alike. Spacious for packed live shows, this is the place to jump around, bang your heads and lose yourself into the music. Here you are guaranteed of the thrill that only live music can provide.

V-hall Cover Depends on the show Hours Depends on the show Address Base level, Seokyo Hotel annex, 356-1, Seokyo-dong, Mapo-gu, Seoul Phone number: 02-338-0957 Web Page: http://club.cyworld.com/v-hall Tip V-hall has live concerts on Fridays, Saturdays and Sundays and occasional Thursdays. They have a set schedule, so make sure to check out their website. You can also buy some of the show’s ticket on line. Popular band’s tickets go really fast, so make sure you’re up to date on what’s going on.

2011 issue. 3

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laon â&#x2014;? travel

e d i t o r / SANG- AA PARK

A walk through nature, Daegwallyeong Sheep Farm Green shades in the summer, white snowy scene in the winterâ&#x20AC;ŚDaegwallyeong Sheep Farm in Gangwon Province, Korea is the place where nature prevails

2011 issue 3

To find out more information on Sheep Farm Homepage http://www.yangtte.co.kr Phone number +82-33-335-1966 Address: Yangtte farm, 14-104, Hoenggye 3-ri, Daegwallyeong-myeon, Pyeongchang County, Gangwon Province Photos provided by Daegwallyeong Yangtte Farm website www.yangtte.co.kr

The endless grassland is covered with the white snow that came down for days. Gentle wind blows from the mountain top and touches the snowy ground, making the snow flake. When one follows the curvy trail and climbs up the low mountain ridge, he can see the white cloud passing by. Here is the place where one can immerse oneself in the nature, taking it in everything for a long time,With its serene beauty, Daegwallyeong Sheep Farm makes one think that this might be how heaven looks like.

Feeling the vivid colors of four different seasons A flock of sheep move along the straight trail stretched between huge trees that stand on the both side of the way, People busily takes picture of something. And above all this are the white clouds flowing on the vivid, blue sky.

Everything blends in together, creating a sense of harmony and peace.

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laon â&#x2014;? travel

The road to nature: Walking on the trail People walk on the trail that curves around the foot of the mountain..

And on both sides of the trail, little children are playing with the sheep, all mixed together in a group.

A small mud hut, the cloudsâ&#x20AC;&#x2122; refugeOn the green mountaintop, people gather in front of a dark mud hut made out of woods.

They are relaxed, having fun and taking pictures constantly. Above their heads rests the white cloud.

2011 issue 3

A place where sheep flocks rest The sheep flock is gathered at the sunny ground. The lamb glazes at the people. the sheep follows the people whoâ&#x20AC;&#x2122;s carrying hay on their hands.

P h o to pro vi ded by D a e g w a l l y e o n g Ya n g t t e F a rm (www. y a n g t t e . c o . kr)

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laon â&#x2014;? travel

e d i t o r / J UNG- Y OON C HOI

Cheongdo persimmon wine: Unexpected flavor trumps golden hue A one-of-a-kind wine only found in Korea

2011 issue 3

Making wine out of persimmon?

It’s not just grapes that can make good wine. A whole variety of other fruits can be used to make the sweet and fermented alcoholic drink — cherries, mulberries, pineapples and plums are just a few examples. But Korea is a bit unique when it comes to its own wine, with plums and raspberries the favorite traditional alternatives to grapes. Cheongdo, a county in the province of North Gyeongsang, is famous for its persimmon wine. Made with seedless flat persimmon, Cheongdo persimmon wine was successfully developed and put on sale nationwide in 2004, ultimately becoming the official toast wine for the G-20 Summit in Seoul. Though not as familiar to the general public as grape wine, persimmon wine is getting notoriety in Korea because of its unique taste and elegant packaging.

Why persimmon?

Persimmon has a bevy of nutrients that enrich the body and the soul. The oft-crunchy orange fruit is rich in vitamin A, has six times more vitamin C than an apple and helps the body absorb iron and calcium. It’s also good for longterm eye health, anti-aging and anti-oxidization.

The wine too has plenty of nutrients, even though it’s fermented for a long time.

Persimmon wine is great for skin health and preventing strokes, in addition to helping with digestion. Cheongdo’s persimmon, in particular, is sweeter in taste and has a softer texture with rich juice.

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laon â&#x2014;? travel

Various kinds of Wine Cheongdo Gamwine Co. Ltd., the company that produces Cheongdo Persimmon Wine, has developed several products that cater to customersâ&#x20AC;&#x2122; different tastes: Regular Cheongdo Wine has a golden color but is not overwhelming. It is matured in a wine cellar for two years and pairs well with fish and cheese.

The Special Cheongdo Wine is matured at a lower temperature (less than 15 degrees Celsius) and has a dry taste that pairs well with both meat and fish.

Finally, Ice Wine is made with the best quality red-ripe persimmon.

It has a strong and sweet honeylike flavor, and is matured in temperatures less than 10 degrees Celsius. It goes well with fruit.

P h o t o s co ur te s y of G a m W i ne Co. Ltd. (www.g amwine.com), 8 2 - 5 4 - 37 1 - 1 1 00

2011 issue 3

Matured in a ‘tunnel’ One of the interesting things about Cheongdo Persimmon Wine is that it is matured in a ”wine tunnel.” The tunnel in particular is 1,000 meters long and was finished in 1904.

Made with three layers of granite and red-clay bricks, the tunnel has kept its original shape and configuration and still stands strong. No matter how hot or cold it gets outside, the temperature within the tunnel is kept at 15 degrees Celsius.

And it serves as both the perfect storage device for maturing persimmon wine and a vintage-like experience for tourists to walk through.

Various tours are offered at the Cheongdo Persimmon Tunnel: To tour the tunnel and taste wine will cost 3,000 won (about $2.50) — quite economical, even though you have to go with a group of more than 15 people. You can also make your own persimmon wine and put a label with your picture on the bottle. This package costs 30,000 won and includes wine tasting.

Tip between September and November you can experience persimmon picking. From the beautiful persimmon orchard you can pick ripe persimmon up to 3kgs for 5-6,000KRW($4-5).

Cheongdo Persimmon Tunnel Address 252-2, Songeum-ri, Hwayang-eup, Cheongdo-gun, North Gyeongsang Phone 82-54-371-1904 Web site www.gamwine.com How to get there From Seoul, East Daegu, Pusan, Masan or Changwon, get on a train bound to Chengdo. Once you arrive at Cheongdo Station, go to the Cheongdo Bus terminal. Take the downtown bus to Songeumri and get off at the Wine Tunnel. Make sure to check the bus schedule because there is only one bus every hour. roking magazine 79

laon ● essay

Walking across K From the south en Wo r ds and p ho t o s By J UNG- YOON CHOI S e l e c t e d P hoto s co ur te sy of Gangjin County Of f ice (82- 61 - 43 0 - 3 1 1 4 , w w w.ga n gj i n .go .kr)

It’s great to be on a trip with a goal and a plan. But it’s also great to travel without any plans. I was not going to visit the famous temples or touristy areas or taste the regional specialty. I was determined to just walk only, from point A to point B, and see what happens in between. And what big and small surprises I ran into while on this trip!

2011 issue. 3

orea d to the north end

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laon ● essay

With its rich history and great food, Gangjin is thought to be a favorable stop for those who are traveling Southern part of South Korea. Yet I had no intention to go to this little town on purpose. I continued my journey at Soenojae, walking my way up to the North.

There was nothing special about this particular walk. I walked 20 km in pouring rain, and I could tell that I was getting sick because I was in my wet clothes for 5 plus hours, walking none-stop On the way, someone stopped the car on the way and offered to give me a ride. I was surprised that the person had the guts to do ask me because I looked like a mad person. From head to toe I was soaked in rain, wearing bright yellow raincoat with huge backpack on me. I thanked him for his kindness and refused the offer, telling him that I was on a walking-only journey.

By the time I got to downtown Gangjin I was exhausted. I knew that pushing on with walking the next day would be stupid, and that I really need to take a rest here.

It was my first time coming to Gangjin and I didn’t know what’s

in store for me. I hit the end of the national highway. The rain had stopped, and I took out the map. I was on the right track, it seemed.

This was the first time of coming to a downtown of a county since I started this trip. As I reached into the populated area of the town, for a moment I felt I got lost.

But I found my way immediately because there was noise coming from one particular area. It was local election season, and when I got there I heard the election cars and people shouting into the mic with loud campaign songs playing behind. As I walked to the noisy direction, I saw the bus terminal with the campaign cars lined up around it. Coincidently I was wearing bright yellow-green windbreaker which was the exact same color as the democratic party of Korea. People glanced at me as I walked by, and I wondered if people thought that I was a democrat on a journey with a cause.

I walked into the terminal. I felt conscious as people looked at me weird since I was drenched, from head to toe. I sat in the terminal on my wet bottom. I was cold, but I couldn’t quite think what to do next. On this Saturday evening, music program was on TV and the teeny bopper group SNSD was on. As they threw winks at me, I sat there for an hour, like a wet mice. Finally I realized that I had to find lodging, I walked out and decided to walk around the area, since I’ll be able to find a place easily near the terminal. I walked into a cleaner-looking motel, got a room, and fell asleep as soon as I changed into dry clothes.

2011 issue. 3

The next day was Sunday, and I had decided to stay one more day to fully recover. I didn’t know what to do. Around ten in the morning, I set out of the motel. I found a community library nearby. Since Gangjin is a small town. Everything was there in downtown- the library, county office, police office, etc.

Everything was in walking distance.

As I step into the library, I found out that I can’t rent the books since it was a Sunday. But I was able to go into the study room to study freely.

In the study room, there was only one person buried in his book. I looked around the place. It was a small hall with study desks that was covered with doodles. Having nothing better to do, I decided to sit down and examine all the doodles. What Korean teenagers write/doodle at public library is almost the same, I thought. I’ve seen exact same things in my hometown, daejeon, and in Seoul.

After one hour of doodle-examining I left and headed out to just walk around. And just like fate, I came across the house of Yeong-nang Kim, one of the most famous poets in Korea. I had no idea that he was born in Gangjin. It was quite ironic for me to find his house at Gangjin in May, because this was the poet who described spring as “glorious but sad” time of the year.

I looked around the simple house, inside out, and thought about a man who wrote the beautiful lines in the darkest of Korean history.

In his poem, “Until the Peonies bloom,” he wrote poignantly about the sadness of unblown peonies, which represented Korea.

1 2 3 4

In serenity I walked and walked around the house. There was an elderly mother and daughter visiting the house. The daughter read the poem to her mom. And that picture moved me deeply.

Though I wasn’t expecting to come across such a meaningful place, somehow, like fate I was there in Spring. This day was filled with resonating sound of the words from the poem. I came back to the motel, realizing that it took the name of ‘peony motel,’ which is the nickname of the poet and Gangjin. I rested myself in the smoke-stained bed, hoping for a better weather for tomorrow.

6 10 7 8 9 11

5 1 The color of my windbreaker made people think I’m a member of democratic party 2/3 looking at the doodles at the local library in Gangjin County 4 little and big pots at poet Yongnang’s house 5 Road leading me to Yongnang’s house 6 View on Yongnang’s house 7 Peony that represents Gangjin County 8 Yongnag’s poetry engraved on a stone 9 Mother and daughter reciting the poem 10 Peony Motel 11 What Gangjin is famous for: pottery making

Seoul

Gangjin

roking magazine 83

laon ● sports

C ontributing editor / A LLEN WAGNER

Though different from the U.S.,

Korean sports are just as fun Walking into the dimly lit and rather cramped concourse at Jamsil Arena, it’s hard to imagine a packed house of excited and even rowdy fans ready to cheer on their favorite Korean Basketball League team.

It was New Year’s Day and the question I immediately had as I walked around the concrete halls surrounding the arena that once housed events during 1988 Olympics was do any Korean professional sports — with the exception of football (soccer) and maybe baseball — actually attract many fans?

The answer is a resounding “yes.”

It was the Incheon ET Land Elephants against the Seoul SK Knights in a meaningless midseason KBL game that didn’t have any playoff implications of any kind, but the arena was sold out, a buzz of excitement grew from the crowd as game time got closer and you know what? It was obvious these fans cared.

Korea is as sports-happy as any other country in the world — perhaps more so when considering the fervor of their cheer in

2011 issue. 3

international competitions — and even the KBL benefits. From the pregame entertainment to each pass and shot, the spectators’ rapt attention is obvious. They hush right before a 3-pointer and cheer just as anyone else would when it falls in the bucket.

They “boo” when their least-favorite player on the opposing side gets ready to shoot free throws. They even get fired up by the halftime entertainment — cheerleaders doing their thing. So I guess, in many ways, a KBL game is like an NBA game.

But not everything is the same in Korea as it is in the United States, and it’s important to realize the differences before attending a game.

The most striking element to sporting events in

©K-Leauge

©K-Leauge

Korea is that fans seem to act in unison. Go to a baseball game in Korea and they all blurt out the same cheers at once — led, of course, by cheerleaders in way-too-short skirts. The same can be said for basketball and football, which is the most obvious example with Koreans shouting “Daehan Minguk” (literally Korean for “Republic of Korea”) in perfect sync.

You’ll see some of this in the U.S. with phrases like “Charge!” and “Defense!” But really it just doesn’t compare. Baseball games in the United States are just excuses to spend time with family or friends, with occasional spats of cheering.

But in Korea, throw in liberal use of thunder sticks — a genuinely Korean invention — and you get loud and frenetic, but also quite smart fans.

Something to be prepared for before attending your first Korean sporting event.

Something else to be prepared for when attending a sporting event in Korea is the actual quality of play. The Korean K-League is probably pretty comparable to Major League Soccer in the U.S., which is more a sad commentary on football in America than anything else. But basketball in Korea is nowhere near even the NBA’s D-League, and even baseball — led by Korea’s flagship KBO — still has some catching up to do, though baseball has made immense strides in recent years.

©KBL ©K-Leauge

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laon ● sports

©K-Leauge

©K-Leauge

It’s not uncommon in the KBL or even the KBO to see players make boneheaded errors and mistakes several times a game — extremely rare in the U.S. But perhaps the biggest difference between sporting events in the U.S. and Korea is price. You can get front row seats at a KBL game for the equivalent of about $50. Can you imagine sitting courtside with Spike Lee at Madison Square Garden for $50? Of course not, those tickets cost thousands of bucks.

Tickets at KBO games are similarly cheap, with seats behind the third-base dugout going for about $10.

There are some other trivial differences, such as the rather ridiculous team names that have nothing to do with geographical distinctions like in the U.S. — Elephants, Phoebus, Promy and Sakers in the KBL and Heroes and Wyverns in the KBO. And there’s also the interesting usage of the owning company as a prefix to the team name, leading to combinations like the ET Land Elephants, LG Sakers, Mobis Phoebus and Dongbu Promy. Really, it’s the KBL that has the weirdest names.

©K-Leauge

©K-Leauge

2011 issue. 3

©KBL

©KBL

But again, Korea is a sports-enthralled nation.

The country frequently wins gold medals in numerous Olympic sports and usually does well in the World Cup and other major international sporting events. The growth of football (soccer) and baseball domestically is proving that Korea can compete with the big boys in the U.S., Europe and Japan. And really, looking at it all now, there aren’t a whole lot of differences.

So, there’s no reason why any sports fan can’t enjoy a game in Korea.

“I don’t know any of the teams or players” is not an acceptable excuse.

Part of the fun is just being there, hitting your thunder sticks and chanting with thousands of other fans. The other part, if you like sports, is the game itself. Koreans might be sloppier playing basketball and baseball, but everybody plays their own brand of the game.

And Korea’s sure is exciting.

P hoto s co ur te s y of K orean Basketball League (www. k bl . c o. kr ) Kor e a P r of e s s i on a l F o ot ball L eague (www. k l e a gu e . c om)

©KBL

roking magazine 87 ©KBL

laon ● good buy

Co n t ri b uti n g e di tor / J EOUNG -HOO N L EE

What's hot in Korean Autoworld?

Kia soul Being a Korean petrol-head, I often get asked: “What is the best car to go shopping in?”

It’s not that hard of a question to answer, really. First of all, the car needs a large enough trunk for all your purchases.

Next, you have to be able to park the car easily and get it in and out of a parking lot in a jiffy. Most people think that size is all that matters when it comes to parking a car. But a car’s shape and field of vision is also very important. The car must be easy to drive as well. And the one car that meets all those requirements is the Kia Soul.

The Soul, a crossover utility vehicle, was introduced in the Korean market back in 2008. Soul was Kia’s answer to cars like the Nissan Cube, which offered space, styling and good gas mileage.

Shall we go back to the requirements necessary to have a car worthy of going shopping with.

Because the Soul has a boxy shape, it’s very easy for a driver to load their luggage. Unlike sedans, you can even load relatively tall luggage really easily thanks to the upward opening hatch and foldable rear seats. Once the rear seats are folded, there’s even room for small drawers; more than enough for your holiday shopping goodies.

2011 issue. 3

The second requirement — easy parking — is the Soul’s bread and butter. Its boxy shape makes it very easy to park, especially when trying to judge whether the boot might hit a wall or pillar.

The Soul also has a square rear-view mirror that offers a wide view of what’s behind.

Finally, the Soul is easy to drive. There are three engine options for the Soul and all offer more pros than cons. You can either have 1.6 liter diesel, the 1.6 liter gasoline or the 2.0 liter gasoline. The car boasts a four-speed automatic transmission that, while not groundbreaking, does what it’s supposed to do in the city. The diesel engine produces ample amount of torque for people who enjoy a tighter ride and also has greater fuel economy than its gasoline counterparts. If you do go with a gasoline engine, stick with the 2.0 liter. It has a little more power at a reasonable price.

The Soul’s entertainment system has also been a huge selling point for Kia. Every Soul is equipped with speakers that light up depending on mode and song, and the car also has plenty of music and entertainment options for those who just can’t part with their music, even when on the road.

The Soul, while no longer a brand-new product, will surely set you free from the stress of shopping and bring joy to you and anyone who gets the opportunity to take a ride in it.

And there’s nothing wrong with the Soul-Seoul play on words, either.

Kia Picanto(named ‘morning’ in Korea) Kia Motors Corporation has released the first official photos of the next generation Picanto(named ‘morning’ in Korea) city car, which now offers a bolder, more mature and more self confident look.

Completely redesigned and re-engineered, the new car has grown in overall length and wheelbase and is set to redefine its position as one of the most competitive vehicles in its segment.

While the current Picanto is available only as a five-door hatchback, the next generation version will be offered as a fivedoor globally while a sportier three-door body style will also be marketed in Europe.

The new Picanto will feature four all-new power trains in 1.0and 1.2-liter displacements, all boasting class leading CO2 emissions levels. In addition to petrol engines, LPG bi-fuel and flex fuel variations will be available depending on market.

Hyundai VELOSTER On Jan. 10, 2011, Hyundai introduced its cutting-edge Veloster three-door coupe in a world debut at the North American International Auto Show. The 2012 Veloster delivers innovation to the compact coupe segment with a unique third door for easy rear-seat access, Hyundai’s Blue Link telematics system, Pandora internet radio with seven-inch touch-screen display, and a new 1.6-liter direct-injected four-cylinder engine mated to Hyundai’s first dual-clutch transmission.

Veloster’s light weight, high-efficiency, and “own-it” attitude are all characteristics of a long-distance runner. That spirit lives in the bold color palette Veloster brings to consumers, including Century White, Ironman Silver, Triathlon Gray, Ultra Black, Marathon Blue, Electrolyte Green, 26.2 Yellow, Vitamin C and Boston Red.

Hyundai i40 Hyundai Motor Co. has announced that its new D-segment car for Europe will be called i40. The i40 is essentially the European market version of the North American and Korean Sonata. The new Hyundai i40 will make its world premiere as estate at the upcoming Geneva Auto Show in March 2011, with a four door sedan model following later in the same year.

New Hyundai Sonata (i40) is built on a new platform and will be offered with diesel engines series “R”, which also planned to equip crossovers ix35 (replacement Tucson) and Santa Fe. Also in the scheme will gasoline four cylinder with direct fuel injection, developing 115 to 140 horsepower.

Hyundai i40 locomotives leave let in a 2.0-liter four-cylinder petrol on direct shot and an output of 170- HP, and 2 variants of the firm’s 1.7-liter turbo-diesel on 115 horsepower and 136 horsepower.

The new 2011 Hyundai i40 as a property will make its world premiere at the Geneva Salon in March 2011 and on sale across Europe before the summer of that year. roking magazine 89

roking’s eyes ● cartoon

2011 issue. 3

roking magazine 91

roking’s eyes ● cartoon

Lunar New Year?

A lunar calendar is a calendar that is based on cycles of the lunar phase. And Lunar New Year refers to the beginning of the year in a lunar calendar. Lunar New Year is celebrated in several Asian countries, including China (Chunjie), Korea (Seollal), Vietnam (Tet), Bhutan (Losar), etc.

Charye Memorial service for the ancestors that are held on the New Year’s Day is called “charye” in Korea. For this ceremony the family would gather at the eldest son’ s house, prepare the table with wine and various fruits and dishes and hold the ritual.

Though in recent years the ancestor worship has changed, remembrance of the ancestors still remain an important part of Korean families.

Deokdam & Saehaebok mani badeusaeyo Deokdam is a customary of a New Year’s day greeting wishing others well. The most common deokdam on New Year’s in Korea is “Saehaebok mani badeusaeyo,” which literally means “I wish you a lot of fortune on the New Year.”

Tteokguk Tteokguk is a traditional Korean soup eaten during the Korean New Year’s celebration. The broth is generally made by simmering the main protein (beef, chicken, pork) in a seasoned stock. The main ingredient used in tteoguk is thin-sliced garetteok which is a kind of Korean ricecake (tteok). Usually tteokguk is garnished with julienned egg yolks and whites, and gim (dried seaweed).

2011 issue. 3

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contact us : rokingkorea@gmail.com roking magazine 93

intro ● distributions

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Korea (+82) Sponsor distribution center Visit korea year free shuttle bus 1577-2507 Seoul gangnam success shop 02-2006-9020 Ulsan woojeong presbyterian church 052-244-7833 Hotel & residence Seoul best western premier gangnam hotel

02-6474-2000 Seoul walkerhill 02-455-5000 Seoul hamilton hotel 02-794-0171 Seoul co-op residence ulji-ro 02-2269-4600 Western 02-2279-4500 Samsung 02-539-9080 Seoul casaville samsung 02-539-9080 Sinchon 02-6220-4000 Seoul vabiensuite 02-2076-9000 Seoul starville 02-798-8990 Seoul dmc ville 02-380-4800 Seoul fraser place 02-2220-8888 Seoul fraser suites 02-6262-8888 Hostel & guest house Seoul windroad and windflower 02-6407-2013 Seoul backpackers inside 02-3672-1120 Seoul bong house 02-6080-3346 Seoul banana backpackers 02-3672-1973 Seoul seoulbackpackers 02-3672-1972 Seoul banglang hostel 02-6414-2246 Seoul travelersa seoul guesthouse 02-2285-5511 Seoul myungdong guest house 02-755-5437 Seoul hey backpackers 010-3438-1249 Seoul hong guest house 010-6315-6696 Seoul grape garden house 018-278-9808 Seoul guys & dolls guesthouse 010-6697-6117 Seoul kims guesthouse 02-337-9894 Seoul namu guesthouse 070-8291-4878 Seoul tea guest house 02-3675-9877 Universities Seoul korea university office of international affairs

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02-2173-2063 ~ 4 2011 issue. 3

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02-3277-6001 Bucheon catholic university office of international affairs 02-2164-4166 Daejeon kaist office of external affairs

042-350-2444 kaist business library 02-958-3217 Pohang handong university office of international community 054-260-1079 Information & culture center Seoul namsan cable car 02-753-2403 Seoul national museum of korea Seoul seoul arts center 02-580-1300 Seoul chongdong theater 02-751-1500 Seoul nanta theater gangnam & myungdong

02-729-8288 Seoul tic 02-729-9497 Seoul gwanghwamun 02-735-8688 Seoul insadong 02-734-0222 Seoul dongdaemun 02-2236-9135 Seoul namdaemun 02-752-1913 Seoul itaewon 02-3785-2514 Seoul coex 02-538-0264 Seoul jamsil 02-2143-7007 Gimpo gimpo airport 02-3707-9465 Incheon incheon airport Busan haeundae 051-749-4335 Busan busan 051-501-0852 Busan gimhae 051-973-1100 Gyungjoo terminal 054-772-9289 Gyungjoo gyungju station 054-772-3843 Gyungjoo bulguksa 054-746-4747 Jeju seogwipo 064-760-3544 Jeju jeju welcome center 064-740-6001 Global center Seoul korea foundation cultural center

02-2151-6590 Seoul yeoksam global village 02-3453-9039 Seoul yeonnam global village 02-6406-8152 Seoul ichon global village 02-796-2018 Seoul itaewon global village 02-796-2459 Seoul seorae global village 02-2155-8915 Seoul global center 02-1688-0120 Busan busan global village 051-980-8500

Incheon seogu enlgish town 032-560-1000 Changwon closer english study & party lounge

070-4207-0765 Foreigner community Dongducheon camp casey & camp c.r.c

031-829-4949

myungin real estate

010-5634-2330 Gunsan english conversation class in military base Café & restaurants Seoul 405 kitchen Seoul aa museum Seoul tea loft Seoul coffee smith Seoul espresso public Seoul sortino’s Seoul café the way Seoul between Seoul et m’amie Seoul something l’s Seoul deux cremes Seoul youk shim won’s kitchen

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Angel in us café

Seoul 엔젤 논현

For korean readers & residents in korea

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외 엔젤리너스 전 매장 350여 곳 Find angel in us cafe then you will find roking magazine!

Usa (+1) Schools (dorm & cafeteria partially in library) Yale university Columbia university New york university Parson’s university University of washington Washington state university Green river cc University of california los angeles University of california irvine University of california riverside, University of california santa barbara University of california san diego University of southern california Claremont college Cal poly pomona California state university long beach California state university northridge Loyola marymount university Occidental college

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Los angeles, ca 90010 Yogozone 549 western ave, Los angeles, ca 90020 Yi ssi bbq 3465 w 6th st, ste 130 Los angeles, ca 90020 Antique hookah cafe 3465 w 66th st, ste 160 Los angeles, ca 90020

roking magazine 95

intro â&#x2014;? distributions

Bbq chicken 10970 le conte ave Los angeles, ca 90024 Isaac toast 10887 weyburn ave Los angeles, ca 90024 Kim sun young hair salon 306 n western ave Los angeles, ca 90004 Washington state University district Ugly muc (distribution center) Bbq burger place cafe on the ave celluar town e.j. burger green house ichiro mongolian grill nasai teriyaki orange king sarducchi sandwich thunder teriyaki and burger university terriyaki yummy bites Canada (+1) Vancouver Capilano university 2055 purcell way, north vancouver, british columbia canada v7j 3h5 University of british columbia 2329 west mall, vancouver, bc canada v6t 1z4 Simon fraser university 8888 university drive, burnaby, b.c. canada v5a 1s6 The art institute of vancouver 2665 renfrew street, vancouver, bc v5m 0a7 Burnaby multicultural society 6255 nelson avenue burnaby, bc v5h 4t5 Vancouver beauty salon 1161 the high st. Coquitlam, bc Trinitea gallery cafe 2011 issue. 3

9618 cameron st. Burnaby, bc Borandsi cafe 4035 north road burnaby, bc v3j1s3 J.diem salon 4357 hastings st. Burnaby, bc v5c 2j7 Bcit 3700 willingdon avenue, burnaby, bc Douglas college 700 royal avenue new westminster, bc Ceci hair club 10208 152nd street surrey bc Other countries Australia, taiwan, china, england We are looking for more of distribution centers, if you would like to distribute roking, please contact at rokingkorea@gmail.com

roking magazine 97