Aqjaiyq is a new perspective district of Oral (Uralsk) City, administrative center of West Kazakhstan. Literally, this Kazakh word means “pure water”, so it stated as a key paradigm of future city. The strategy aims to ground principles of holistic sustainable development of the district and focuses on human scale, pedestrian-connected permeable spaces, active ground floors, connected nature, easy-to-use transport, involvement of local entrepreneur and creative communities, smart city. The masterplan envisions 8-dimensional space of Aqjaiyq in terms of city structure, economic development, social realm, landscape, mobility, participation, smart city and real estate management.