Graphic portfolio_2011-12

Roma Rupani Student UG 4th year Semester 8th Graphic Design MAEER’S MIT Institute of Design Portfolio 2012

Rendering In rendering I have focused on the reproduction of light and the surface properties of the depicted object.

They have been done in using varying graphite pencils.

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Illustrations Artwork in different mediums and styles.

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Illustrations Subjects Ganeshji Colors of life Enlightnment Stopping by woods Music

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Symbol Design Water is Life Explorations for symbol to depict

“Water is Life” Key words Drop Emerging Life cycle Environment

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Symbol Design Water is Life Final concepts for the symbol along with its applications is made to depict Water is Life in context with a water drop and a leaf.

Here is the final form of symbol with various sizes and various color applications.

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Typography Letter Design Handrawn letter forms is created using semicircles without intersecting them with eachother under the guidance of prof. Mahendrabhai Patel.

Style - Sans Serif Sub-style - Graphic Weight - Black

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Typography Logotype The letter design assignment was further extended as putting across the same letter design in to a Logotype. As my created letter form expresses conectivity develops a network so I choose ‘ Google Inc. ‘ as subject for Logotype for its legibility and simplicity.

Style - Sans Serif Sub-style - Graphic Weight - Black

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Ad Campaign Lalu Chaat Bhandar A group project to design an Ad Campaign to launch sweet shop named ‘Lalu Chat Bhandar’ It is a hypothetical brand created followind the story boarding, area selection to final execution. http://vimeo.com/14856538

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Typography & Layout Design Workshop Skills

front

front

NIKEiD Developing a brouchure where in contents and photographs are taken from Nikeid website. It is a queen fold brouchure shows an exquisite display of Nikeid processin in its three layers which unfold in the user hands very easily.

Vodafone Delights It is one the coupon of the booklet of vouchers by Vodafone Delights.

This was designed while summer internship 2011.

front

back

back

back

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Publication HCG Hospital Patient Support Medical Booklet, containing 18 pages excluding front and back cover.

An internship project where a book was to be made understanding the baseline and grid system. Here I focused more on the fundamental of typography, composition, balance, rhythm, harmony, placement, size, alignment and orientation.

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Packaging Fresh Corn Fresh corn is one of the product of Miki group Rajkot.

An internship project where initially I was asked o design the front of pack (F.O.P) Keywords Yummy Attractive Illustrative Target Audience Mainly Childrens.

Size of packaging 95mm Width of Pack 125mm height of Pack

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Corporate Identity Alps Alps is one of the greatest mountain range in Europe.

Alps is an Infrastructure company in Ahmedabad. This project was done during my summer internship at Three dot design firm.

Clients requirementIn their brief they have mentioned that in the logo they need a hint of Triangle and a Arrow. Along with that form should be inspired from alphabet ‘A’.

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Corporate Identity Alps Few more explorations taking inspiration from the forms like Arrow, Triangle and the alphabet A. Key wordsFuturistic Sustainability Environmental Tetrahedron Arrow Triangle

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ALPS

ALPS Mr. Amit Mehta Chief Director

11- Shapath IV, Opp Asopalav, Ashram Road, Ahmedabad 380032 www.alpsinfra.com (o) 079 - 22866565, 22866767

ALPS

Corporate Identity Alps Here is the Final logo Fonts Alps- Baskerville Old Face Text use in stationary- Garamond Logo in grey scale Dark grey- Black 80 light grey- Black 20

ALPS

ALPS

ALPS

ALPS

ALPS

Logo in CMYK Grey- C=0 M=0 K=O Y=20 Cobalt Blue- C=80 M=30 Y=05 K=30 11- Shapath IV, Opp Asopalav, Ashram Road, Ahmedabad - 380032 www.alpsinfrastructure.com , (o) 079 - 22866565, 22866767

11- Shapath IV, Opp Asopalav, Ashram Road, Ahmedabad - 380032 www.alpsinfrastructure.com , (o) o79 - 22866565, 22866767

Dimensions for stationary Letter Head- A4 Envelope- 225mm x 115mm Visiting card- 60mm x 92mm

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Corporate Identity BLITZ Blitz is a virtual assistance company based in Ahmedabad.

Client requirementIt should be a logotype.

Here are the few explorations done on paper as well as on Photoshop.

Keywords: Lightning Speed Swift Illuminate Flash Rapid Whirl

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Corporate Identity BLITZ I prefered the logotype to be sleek and floroscent in color which can help to enhance the attributes of the Logotype like Lightning, Speed and Swift.

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Corporate Identity BLITZ www.blitzservices.com

Here is the Final logo and stationary.

Virtual Assistance

901 Samarth Complex, C.G. Road, Ahmedabad- 380079 079 - 22853132, 22853133

Fonts Blitz- Logotype designed by me.

Text use in stationary- Minion Pro Logo B- Black 80 L- Black 60 I- Black 45 T- Black 30 Z- Black 15

901 Samarth Complex, Swastiknagar, C.G. Road, Ahmedabad- 380079 Contact- 079 22853132, 2285313 Fax- 079 3492 121 121 www.blitzservices.com

901 Samarth Complex, Swastiknagar, C.G. Road, Ahmedabad- 380079 Contact- 079 22853132, 2285313 Fax- 079 3492 121 121 www.blitzservices.com

Virtual Assistance

Virtual Assistance

Background- Black 95 Dimensions for stationary Letter Head- A4 Envelope- 225mm x 115mm Visiting card- 60mm x 92mm

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Branding SK Capsule Hotel What is Capsule Hotel?

A capsule Hotel is a unique style of accomodation in Japan, inspired by the pursuit of efficiency of space and functional comort, originating from the adaptive, creative spirit of the Japanese mind.

Its structure

A typical capsule hotel is composed of two major sections; a public lounge space including bathing and the other is a private space where the sleeping rooms(capsules) are arranged. The actual sleeping room is a capsule unit made of reinforced plastic and designed in the image of jet airplanes cockpit. In the capsule unit, all all the required amenitiesare provided; T.V., radio, alarm clock, adjustable lighting, almost everything is provided. Every device is within your reach and you can control everything in a sleeping position.

Target Audience

Simplicity is the new defination for sleep and a hotel stay. Shifting from the traditional, I introduce a sleeping hub SK Capsules in a new style while travelling. A sleep hub to rejuvenise your body and mind.

SK Capsule I choose it as the hypothetical topic for my college assignment Branding.

For the numerous business peopleworking hard until after midnightand who miss their train and for all the people coming to city on a short business trip, or students for workshops, or holidays; young and old, men and women, a wide range of people stay at capsule hotels.

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Branding SK Capsule Hotel Illustrations done to create an emotional experience of my target audience in context with Capsule Hotel.

Keywords Modern, Cozy, Travel, Personal, Disorienting, Congested, Caged, Caustrophobic, Ergonomics, Technology, Sustainable, Comfort, Need, Techno - Gizmo- Ultra specific need satisfied, Space, Cage of comforts, Possible future, All in one.

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Branding SK Capsule Hotel Few more Illustrations to create an experience in order to define the language and colours for SK Capsule.

Keywords Modern, Cozy, Travel, Personal, Disorienting, Congested, Caged, Caustrophobic, Ergonomics, Technology, Sustainable, Comfort, Need, Techno - Gizmo- Ultra specific need satisfied, Space, Cage of comforts, Possible future, All in one.

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Branding SK Capsule Hotel Development of Language Each Illustrations are simplified in order to define the language for S.K.Capsule hotel.

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Branding SK Capsule Hotel Final Language for SK Capsules As my keywords are night, sleep, calm, peace so I have choose dark blue as my Color palatte.

GRAY Scale K= 100 K= 95 K=80 K= 50 Color C= 99 M= 93 K= 47 Y= 69 C= 100 M= 94 K= 43 Y= 60 C= 98 M= 91 K= 36 Y= 35 C= 100 M= 94 K= 35 Y= 34

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Branding SK Capsule Hotel Applications Application of brand language on Interiors of Hotel Spatial Graphics Reception, Corridor, Entrance areas Signage for Hotels Products- shampoo, body wash, Tooth brush, Bathroom Shoes, Towel Vehicle graphics

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Campaign Pune Tourism

Where to go?

SHANIWARWADA- highly appreciated

What I want people to know about Shaniwarwada?

Its History, King, Structure, Uncertain Fire Incident, Sound and Light Show, and last about Warsaa- The heritage shop

What to buy?

PAITHANI

What is so special about Paithani?

Its material, motif, borders and pallu, traditional colour dying process, weaving process, so that people know its importance and reason of being expensive.

From research I choose Pune as Cultural Capital of Maharashtra as it has sustained a heritage for over 2000 years. It stringly defines the identity of Punekar’s.

Pune has lot more to offer in culture so I narrow down according to the need as a tourist. Every tourist have a comman question when they travel.

Where to go?

Shaniwarwada What to buy?

Paithani

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Campaign Pune Portico Ideation for an Identity

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

PUNE PORTICO

As Pune tourism is for a state and not for state I developed an identity for Pune Tourism which I named Pune Portico, where Portico means A porch a walkway with a roof supported by colums, often leading to the entrance of a building,

PUNE PORTICO

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Campaign Pune Portico

pune portico

pune portico

pune portico

pune portico

Development of an Identity This form is very comman seen in each and every heritage place of the city.

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Campaign pune portico

pune portico

pune portico

pune portico

Pune Portico

pune portico Final Identity

Various Colour explorations.

Grey Scale K= 65 K= 37 pune portico

pune portico

pune portico

pune portico

Color C= 0 M= 75 K= 100 Y= 10 C= 8 M= 20 K= 62 Y= 16

pune portico pune portico

pune portico

Font for title, ‘PUNE PORTICO’ XIRWENA

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Campaign Pune Portico Conceptual development Few explorations for developing a campaign.

These days travellers have become more aware about the fraudulent photography which has false appereance. These days tourist do not rely easily on photographs. They always have a doubt even after visiting the destination because of the guide false storys.Therefore I choose Illustrations as my concept for Campaign

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Campaign

Parrot Wine Statue of Bhajorao Peshwa

Armoured Tank

Pune Portico Mor Jodi

Bajirao’s Turban Bird with Mastani

Mastani’s Turban Structure

War Elephant Hazari Karanji Unfortunate Fire

Bangadi Mor Nachara Mor Kundi Mor

Keyuri Mor

Muniya Mor

Final Concept Here I have developed a pattern using the elements consisting their History.

Its a symbolic representation of the atributes of Shaniwarwada and Paithani known for.

In this concept one become curious to know more about it. Its a glimpse about Shaniwarwada and Paithani.

To know more one need to visit Shaniwarwada and experience the Paithani.

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Campaign Pune Portico Applications- Paithani Ad- Bookmark- The application of these bookmarks is most appropriate mode in various magazines available in flights. In this Ad, these bookmarks will be detachable where one can take away with them.

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Campaign Pune Portico Applications- Shaniwarwada Folding Book Cover page- Pattern and identity Content- Information about Shaniwarwada and about the Warsaa heritage shop. Map guiding for Shaniwarwada.

Back page- About sponsorer and contact information of Pune Tourism office.

This folding book can be distributed in Travel Magazines.

MCCIA logo is used only for suggestion.

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Design Project 1 Sanitary Napkins are Non Biodegradable Hand drawn Ideation after collecting and analysing the required data.

Conceptualization done to create an awareness that Sanitary Napkins are Non Biodegradable

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Is that you who is the reason behind Global Warming?

Design Project 1 Sanitary Napkins are Non Biodegradable Concept development, direct communicable to rural and urban audience.

Use Reusable Sanitary Napkins

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Design Project 1 Sanitary Napkins are Non Biodegradable The selected idea, was applied to create posters to communicate the message that ‘ Sanitary Napkins are Non Biodegradable ‘

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Design Project 2 Alcoholism After research and analysis, Hand drawn concepts were developed to create an awareness that ‘excessive consumption of alcohol develops Liver Cirrhosis’

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Design Project 2 Alcoholism Development of concepts choosen from the initial ideation.

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Design Project 2 Alcoholism Application of final concept.

This concept can be used as a poster as well as its application on an objects like scissors.

This concept is appropriate for Rural and Urban target audience.

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Outdoor Photography Camera used: Sony alpha 1000 DSLR This was my first time handling a DSLR

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Studio Photography Studio photoshoot done in college wherein I learned various settings of lightnings and was introduce with new terms used in photography.

Camera used: Canon EOS 1000D This was my first time handling a DSLR

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Material Study Workshop Skills Various material explorations like Wood, MDF, Thermocol, Paper and Metal done during Foundation using different tools and machines.

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Oil Paintings i-love (hobby) Few of my art work done in my spare time.

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Oil Paintings i-love (hobby) Few of my art work done in my spare time.

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Thank you!