Executive Brand Collection
EXECUTIVE.CO
BRAND MANUAL GUIDELINES WE LOVE THAT BRAND
CONTACT
PHONE & FAX
ONLINE
Phone: + 1 026 6780 889 Free toll: + 1 0789 423 178
Email 1: info@.executive.com Email 2: custom@.executive.com
Fax:
Website: www.executive.com
Address Executive Company 5th Retail, Mosguandian 5567 New York United States
+ 1 0898 156 768
EXECUTIVE
Professional Design Brand Manual Guidelines
Copyright Š 2018 Executive Studio.inc All rights reserved
BRAND GUIDELINES
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TABLE OF ONTENT.
THE LOGO
TYPOGRAPHY
THE COLOR
STATIONERY
DIGITAL
IMAGERY
ICONOGRAPHY
Logo
Page 00
Logo Variation
Page 00
Logo Contruction, Clearspace & Computation
Page 00
Logo Sizes
Page 00
Primary Fonts
Page 00
Secondary Font
Page 00
Color usage
Page 00
Logo Colors
Page 00
Letterhead
Page 00
Business Card & Envelope
Page 00
Web Design
Page 00
App Design
Page 00
Photography
Page 00
Image Effect
Page 00
Icons
Page 00
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BRAND GUIDELINES
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01
CORPORATE LOGO DESIGN The logos should always be complete and in an appropriate version, created from digital artwork, check that you have respected the minimum size clearspace requirement
The Logo Introduction. The Logo Colors and Sizes The Logo element Clearspace and Computation.
EXECUTIVE
BRAND GUIDELINES
THE LOGO
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The Logotype
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EXECUTIVE CORPORATE 1) The Logo Symbol ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut ute cum exerum quia sum soles utem veniamu scienitati quat arum es, simoluptur? Pe num ent ut inctiisque niate nonseque volluptatur sum volore, quis quatur 2) The Logo Title ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut ute cum exerum quia sum soles utem veniamu scienitati quat arum es.Vendae corestius volorit ulparum anditem quae porem velignima dest quam
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LOGO VARIATION
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1 ) Logo Dark Version 1 ) Logo Dark Version
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2 ) Logo Light Version 2 ) Logo Light Version
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ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut texerum quia sum soles utem veniamu scienitati quat arum es, simoluptur? um ent ut inctiisque niate nonseque volluptatur sum volore, quis quatur
3 ) Logo Yellow Version 3) Logo Yellow Version
EXECUTIVE
ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut texerum quia sum soles utem veniamu scienitati quat arum es, simoluptur? um ent ut inctiisque niate nonseque volluptatur sum volore, quis quatur
EXECUTIVE
BRAND GUIDELINES
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LOGO CONTRUCTION, CLEARSPACE & COMPUTATION
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1
/2 x
1
/2 x
EXECUTIVE
1.5 x
1
/2 x
1.5 x
1
CLEARSPACE
CLEARSPACE
Logo Symbol
Full Logo
/2 x
EXECUTIVE Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation Ita voluptatusa dolor aut exeruptaturut quam liaepudanda senesciis miliania consenem quam verferum quasimi nuscipitatum eatem (clearspace = Height / 2).
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LOGO SIZES
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Minimun Logo Sizes Full Logo Minimum Size: 20mm x 3.33 mm
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20 mm
30 mm
40 mm
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BRAND GUIDELINES
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02
CORPORATE TYPOGRAPHY Fonts and Typography plays an important to communicating an idea or information from the page to the observer. The choise of typeface and how youmake it work with your layout, grid. We have selected Montserrat and Source Sans Pro,
The Corporate Font and Typography The Primary Font The Secondary Font
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BRAND GUIDELINES
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TYPOGRAPHY
Font Source San Pro Nonet illia volestio. Minteca epuditem. Ant atem vel maio dolentet qui duntur adis autaest inctint, endunt.Nequi iur suntem faceat aut ex exeribus eum quae nus aut la earchilla velentus aute volutem. Ut erro tem cupta verehent perum andaepudamus eumenih illuptaquia quatet hicab inverum ex eosandis eariatquia quid maion et eos apieniene corio. Illes mod qui temoluptae. Itaque nullab iminctet voluptusdam int, qui consequia dolorepro excea explis nobisquias sendemquia nullent emolupta core volenis derum fuga. Nequaeriatet magniet liquam adit, officae et etur aruptatis
Font Specification FONT NAME STYLE
: :
SOURCE SAN PRO REGULER ,BOLD, ITALIC
DESIGNER VERSION
: :
STEVEN GERRAD 01
Link For Download http://www.fahmie-inc.co.id/fonts/source-san-pro
Primary Typeface
Source San Pro
ABCDEFGHIJKLMNO TUVWXZ 0123456789 Light ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Regular ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Bold ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
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TYPOGRAPHY
Font Monserat
Secondary Typeface
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Font Specification FONT NAME STYLE
: :
MONSERAT REGULER ,BOLD, LIGHT
DESIGNER VERSION
: :
STEVEN GERRAD 02
Link For Download http://www.fahmie-inc.co.id/fonts/monserat
monserat ABCDEFGHIJKLMNO TUVWXZ 0123456789 Light ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Regular ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Bold ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
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BRAND GUIDELINES
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03
CORPORATE COLORS SYSTEM With 99 % of costumer influenced by colors and visual appearance , mack sure u pick the right colors for your company. Color plays an important role in the Executive corporate identity program. The colors below are recommendations for various media.
The Colors System The Primary Colors The Secondary Colors
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BRAND GUIDELINES
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PRIMARY COLORS SYSTEM
Explanation :
Primary Colors System
The Executive Company has three official colors: Yellow, Dark gray and Mid gray. cusandicius evendae. Ita vero commoll rionsernati odi inciatus earum, utem faciae sequi archil il modita Usage : Use them as the dominant color palette for all internal and external visual presentations of the company.
YELLOW
DARK GREY
MID GREY
-
-
-
CMYK : C035 M000 Y005 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000
CMYK : C035 M000 Y005 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000
CMYK : C035 M000 Y005 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000
Web
Web
Web
COLOR CODES
: #000000
COLOR CODES
: #000000
COLOR CODES
100%
100%
100%
80%
80%
80%
60%
60%
60%
40%
40%
40%
20%
20%
20%
: #000000
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SECONDARY COLORS SYSTEM
Explanation : The Executive Company has three official colors: Yellow, Dark gray and Mid gray. cusandicius evendae. Ita vero commoll rionsernati odi inciatus earum, utem faciae sequi archil il modita
Secondary Colors System
COLOR CODES
Tones
Usage :
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
RGB Web
: R000 G000 B000 : #000000
RGB Web
: R000 G000 B000 : #000000
RGB Web
: R000 G000 B000 : #000000
RGB Web
: R000 G000 B000 : #000000
RGB Web
: R000 G000 B000 : #000000
COLOR CODES
Use them to accent and support the primary color palette. Tones
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
COLOR CODES
Tones
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
COLOR CODES
Tones
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
COLOR CODES
Tones
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
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BRAND GUIDELINES
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CORPORATE STATIONERY Stationery is a primary means of communication and are necessary to improve and maintain the credibility and performance of your company. Stationerycan help you maintain and develop good relationships with clients , customers , and business partners .
The Corporate Stationery The Company Letterhead The Company BusinessCards The Company Envelope
EXECUTIVE
BRAND GUIDELINES
CORPORATE LETTERHEAD
LETTERHEAD Explanation : The Executive Company hasquidell accabo.tur?Xerum volo quistium eum laborum aut occuptaquia volor sam id maiossum sequo ipsant of the letterheads. Usage : The letterhead sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui SPECIFICATION Dimensions 297 x 210mm DIN A4 Dimensions 297 x 210mm DIN A4 Weight 120g/m Uncoated white
Corporate LetterHead
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BUSINESS CARD AND ENVELOPE
BUSINESS CARD
Back Side
Explanation :
Front Side
The Executive Company hasquidell accabo.tur?Xerum volo quistium eum laborum aut occuptaquia volor sam id maiossum sequo ipsant of the businesscard. Usage : The businesscard sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui SPECIFICATION Dimensions 297 x 210mm DIN A4
Weight 120g/m Uncoated white
ENVELOPE Explanation : The Executive Company hasquidell accabo.tur?Xerum volo quistium eum laborum aut occuptaquia volor sam id maiossum sequo ipsant of the envelope. Usage : The envelope sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui
Company Envelope SPECIFICATION Dimensions 297 x 210mm DIN A4 Dimensions 297 x 210mm DIN A4 Weight 120g/m Uncoated white
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BRAND GUIDELINES
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CORPORATE DIGITAL SYSTEM Stationery is a primary means of communication and are necessary to improve and maintain the credibility and performance of your company. Stationerycan help you maintain and develop good relationships with clients , customers , and business partners .
Web Design System App Design System
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BRAND GUIDELINES
WEB DESIGN
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EXECUTIVE CORPORATE
About
Work
Blog
Contact
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ARTICEL EXAMPLE WEBPAGE The llogo bis ut aut et essequia olorensequati um, tem rit,ditisquis imus aciatisque os experupta ne pos adipsam, vendit deblyUdit raepeditias simagnimus mossin re eic tem et apit voluptat
Here goes your new digital app design‌
RECENT POSTS Article Name Written Article Review
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EXECUTIVE
APP DESIGN
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Tablet
Android
DAY, MONTH 2015
EXECUTIVE CORPORATE
Usage : The llogo bis ut aut et essequia olorensequati um, tem rit,ditisquis imus aciatisque os experupta ne pos adipsam, vendit deblyUdit raepeditias simagnimus mossin re eic tem et apit voluptat
Here goes your new digital app design‌ GRIDLINES LAYOUT
RECENT POSTS
Ovid quost, sam, quo tatibus.Non endi aut etBeaquidenieni quiae eatur simusci aspiet ad
Article Name Written Article Review
Do more..
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BRAND GUIDELINES
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CORPORATE IMAGERY SYSTEM Imagery is a method used to convey the meaning of a person to draw in the communication process , the delivery of the right information and understandable goal .
Corporate image Image effect
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BRAND GUIDELINES
CORPORATE IMAGE
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Colored Image
Black and White Image
Usage :
Usage :
The llogo bis ut aut et essequia olorensequati um, tem rit,ditisquis imus aciatisque os experupta ne pos mossin re eic tem et apit voluptat
The llogo bis ut aut et essequia olorensequati um, tem rit,ditisquis imus aciatisque os experupta ne pos mossin re eic tem et apit voluptat
maion et eos apieniene corio. Illes mod qui temoluptae. Itaque nullab iminctet voluptusdam int, qui consequia dolorepro excea explis nobisquias sendemquia nullent emolupta core volenis derum fuga. Nequaeriatet magniet liquam adit, officae et etur aruptatis
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EXECUTIVE
IMAGE EFFECT
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A
B
A. Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris. B. Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris. C. Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.
C
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BRAND GUIDELINES
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CORPORATE ICONOGRAPHY Icon is the graphic interface of data described by a small picture . Created through direct manipulation on the symbol , often designated by the mouse , so users can perform its function by moving the mouse , view information or delete the file.
Example iconography
EXECUTIVE
EXAMPLE ICONOGRAPHY
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BRAND GUIDELINES
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HOW TO USE 1 - only use icon with a backround 2 - minimum stroke size: 0.5 pt 3 - upscale only proportional
DOWNLOAD LINK ICONOGRAPHY Link : http://www.executive.com/cd/full.zip Scan for download iconography
Executive Brand Collection
EXECUTIVE.CO
WE LOVE THAT BRAND
ADDRESS
Executive Company 5th Retail, Mosguandian 5567 New York United States
DOWNLOAD
Link : http://www.executive.com/cd/full.zip Scan for download the completed Corporate Executive Brand manual Guidelines