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EXECUTIVE
Professional Design Brand Manual Guidelines
Copyright Š 2015 Executive Studio.inc All rights reserved
BRAND GUIDELINES
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TABLE OF CONTENT.
THE LOGO
TYPOGRAPHY
THE COLORS
DIGITAL & PRINT
IMAGERY
ICONOGRAPHY
Logo
Page 00
Lock Up
Page 00
Primary Fonts
Page 00
Secondary Font
Page 00
Color usage
Page 00
Logo Colors
Page 00
Company Letterhead
Page 00
Businesscard & Envelope
Page 00
Web Design
Page 00
App Design
Page 00
Photography
Page 00
Image Effect
Page 00
Icons
Page 00
EXECUTIVE
BRAND GUIDELINES
The Logo The logos should always be complete and in an appropriate version, created from digital artwork, check that you have respected the minimum size clearspace requirement
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BRAND GUIDELINES
THE LOGO Pore evenda qui cusaped quunt inim ides ide corpos idemque quia si dolupiet ut int que in nos res ma quo cus nossinus odis quia sit alibus dere veribus, quatis adi apelibus eat voluptatio eum et reium enis derum nobis voluptassequiatincto velit, coritat faccus dellendae il int ma quatinis ex eos quodiciae lati conseque archiciis ate labore, tem nonsequam ad et rerciisto qui sinctur minvelit, odic tem quisqui ditatem poreium ut plament hic tem sundi sit quidelliqui di to ide prepedist, ullupta voluptatur, ut volendicid eicatus quodios erferrum solupta nobis esserum voles dolorem. Et ut ea nos molorerum hariat
hit, quod molorum idundam enihilit facepel estibus.Ugiti dolectum voluptatur aut ut hil imus dolupta velestrum fuga. Nam ventiandi alibus explaut offictiur sunt aliquistin num lanis nos am, cum fuga. Fuga. Bitasped que preri sit, officiis explibe ribus, aut elibusant eiustem. Nam aut omnimporume dellab im con nullam saerunt uriossusaped qui omnimagnitat voluptur? Facidi sam, nonet ullorrum fugitis ium et acculle ntorem aut eos doluptam estist, ariorum dolupta temperia qui ut hit dolupta tiorehenient a a quis aut volupit asitibus.Epudit officiendae volupidel
EXECUTIVE CORPORATE Usage: The llogo bis ut aut et essequia olorensequati um, tem verit, ditisquis imus aciatisque os experupta ne pos adipsam, vendit deblyUdit raepeditias simagnimus mossin re eic tem et apit voluptat.Xero et aliquam, suntum exped et unturis ratio cullest labori qui consequis et mo mo cus ab in rate voloreh
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LOCK-UP To et utati sitatem fuga. Boris dere nam volectis acea nsequi il int mint quiam ilicillo mo iume es el magnitios utem uas et et quodisi minctor aut lacia conseque odi optas sime xpeditatem faccull esciuribus alignis etur, verspitatiaimusaectecto quassit, quost, sunt harum facilit poria quamus sit moloruptatur
Usage: The llogo bis ut aut et essequia olorensequati um, tem rit,ditisquis imus aciatisque os experupta ne pos adipsam, vendit deblyUdit raepeditias simagnimus mossin re eic tem et apit voluptat.Onsequi as quodis eos vollabor aut qui volluptat volorat emoluptasi volut
atemporescid mil ipsam sit quiae numquam aborror emporerum explis que ea inus aborro millam, sit, vel id magnimi llaborae sita pos a quat.Ne nimi, simint latem sit reptas estibus andusanimi, cus.Tem que quam apelit, aut quodistio cone pelestis aut laciendi
Full Lock-Up
EXECUTIVE CORPORATE
Usage: The llogo bis ut aut et essequia olorensequati um, tem rit,ditisquis imus aciatisque os experupta ne pos adipsam, vendit deblyUdit raepeditias simagnimus mossin re eic tem et apit voluptat.Onsequi as quodis eos vollabor aut qui volluptat volorat emoluptasi volut
Marque
Logo Type
EXECUTIVE CORPORATE
EXECUTIVE
BRAND GUIDELINES
Typography To communicate an idea or information from the page to the observer. The choice of typeface and how you make it work with your layout, grid, colour scheme and design theme will make the difference between a good, bad and great design
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BRAND GUIDELINES
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TYPOGRAPHY Font Source San Pro To et utati sitatem fuga. Boris dere nam volectis acea nsequi il int mint quiam ilicillo mo iume es el magnitios utem uas et et quodisi minctor aut lacia conseque odi optas sime xpeditatem faccull esciuribus alignis etur, verspitatiaimusaectecto quassit,
quost, sunt harum facilit poria quamus sit moloruptatur atemporescid mil ipsam sit quiae numquam aborrormporerum explis que ea inus aborro millam, sit, vel id magnimi llaborae sita pos a quat.Ne nimi, simint latem sit reptas estibus
Primary Typeface
Source San Pro ABCDEFGHIJKLMNO PQRSTUVWXZ abcdefghijklmnopqrs tuvwxz 0123456789 Light ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Regular ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Bold ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
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TYPOGRAPHY Font PlayFair To et utati sitatem fuga. Boris dere nam volectis acea nsequi il int mint quiam ilicillo mo iume es el magnitios utem uas et et quodisi minctor aut lacia conseque odi optas sime xpeditatem faccull esciuribus alignis etur, verspitatiaimusaectecto quassit,
quost, sunt harum facilit poria quamus sit moloruptatur atemporescid mil ipsam sit quiae numquam aborrormporerum explis que ea inus aborro millam, sit, vel id magnimi llaborae sita pos a quat.Ne nimi, simint latem sit reptas estibus
Secondary Typeface
PlayFair Display ABCDEFGHIJKLMNO PQRSTUVWXZ abcdefghijklmnopqrs tuvwxz 0123456789 Italic ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Regular ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Bold ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
EXECUTIVE
BRAND GUIDELINES
The Colors Color can enhance the beauty of the design is created or it can ruin the beauty of the design that we created. color offers an instantaneous method for conveying meaning and message without words.
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BRAND GUIDELINES
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COLOR USAGE Ria con rerum fuga. Ut eum, in nonsect assitiis ium, aut eveles velibus aligenimo odita delestio molorup tatquib usapien dusdaecat faccumquat quo delitatios sunt volenditis alit qui dolor archit atatust ioreic te nosamet quunt as quam doleseque
100% 80% 60% 40% 20%
100% 80% 60% 40% 20%
100% 80% 60% 40% 20%
latibusam quidi quuntur as ut omnihic ipiene quias alicide llacipsunt, quiam, audigenestis possunt que pres eum venda intis moluptatis autesti nvelis maximusciat lacearc hitatem olorpor ehenti apit escimusant faccuptas des eicipsae
PRIMERA COLOR CODES CMYK : Pantone : HKS : RGB : Web :
C035 M000 Y005 K000 297C 02K R000 G000 B000 #000000
DARK GREY COLOR CODES CMYK : Pantone : HKS : RGB : Web :
C035 M000 Y005 K000 297C 02K R000 G000 B000 #000000
MID GREY COLOR CODES CMYK : Pantone : HKS : RGB : Web :
Color Tints In color theory, a tint is the mixture of a color with white, which increases lightness, and a shade is the mixture of a color with black, which reduces lightness. A tone is produced either by the mixture of a color with gray, or by both tinting and shading.
C035 M000 Y005 K000 297C 02K R000 G000 B000 #000000
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LOGO COLORS Di repelestias que autem as expliti inverectium voluptam reperit atetur, estoritium quiati ut volo comnim aut faci remodiorum reius elent utatur aborrov iducitemqui optatem renis expel il minciam vit et poreiunt ani doluptatis comnimus.
Am fugitenimust dolut landi il iurestrum et pliqui aborum nulpa riores eum voluptatur, solute natur, aditatis eum volorrum non consequid minctae et aut et eostoreped mos dent aliquid quiam, solo etur, sita con con corpor alit, sam esed
WHITE BACKGROUND Usage: The llogo bis ut aut et essequia olorensequati um, tem rit,ditisquis imus aciatisque os experupta ne pos adipsam, vendit deblyUdit raepeditias simagnimus mossin re eic tem et apit voluptat
EXECUTIVE CORPORATE
DARK BACKGROUND Usage: The llogo bis ut aut et essequia olorensequati um, tem rit,ditisquis imus aciatisque os experupta ne pos adipsam, vendit deblyUdit raepeditias simagnimus mossin re eic tem et apit voluptat
EXECUTIVE CORPORATE
MID BACKGROUND Usage: The llogo bis ut aut et essequia olorensequati um, tem rit,ditisquis imus aciatisque os experupta ne pos adipsam, vendit deblyUdit raepeditias simagnimus mossin re eic tem et apit voluptat
EXECUTIVE CORPORATE
EXECUTIVE
BRAND GUIDELINES
Digital & print Design layout technical and typographic techniques employed to arrange and style words and numbers as they appear on a page/screen.
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BRAND GUIDELINES
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LETTERHEAD Ria con rerum fuga. Ut eum, in nonsect assitiis ium, aut eveles velibus aligenimo odita delestio molorup tatquib usapien dusdaecat faccumquat quo delitatios sunt volenditis alit qui
dolor archit atatust ioreic te nosamet quunt as quam doleseque latibusam quidi quuntur as ut omnihic ipiene qintis moluptatis rpor ehenti apit escimusant faccuptas des eicipsae
Company LetterHead USAGE : The Letterhead In rempedipidia ipsam rate nus, nis ab ium et fuga. Optatint accus et quiae laboratet eos inum, quuntus animpe placcullorum acerfero officil et et am voluptibus.As pratem ventio corrundest fugit hillaut la est
SPECIFICATION Dimensions 297 x 210mm DIN A4 Dimensions 297 x 210mm DIN A4
Weight 120g/m Uncoated white
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BUSINESS CARD & ENVELOPE Ria con rerum fuga. Ut eum, in nonsect assitiis ium, aut eveles velibus aligenimo odita delestio molorup tatquib usapien dusdaecat faccumquat quo delitatios sunt volenditis alit qui
Business Card
dolor archit atatust ioreic te nosamet quunt as quam doleseque latibusam quidi quuntur as ut omnihic ipiene qintis moluptatis rpor ehenti apit escimusant faccuptas des eicipsae
Back Side
USAGE : The business cards Et aut aut dit repudant por sant inci tem es quisciet hillores maximint laut officil maximagnatus same ide is coris eicium ut vollame vellupta eos de andio maximpor SPECIFICATION Dimensions 297 x 210mm DIN A4 Weight 120g/m Uncoated white Weight 120g/m Uncoated white
Envelope USAGE : The business cards Et aut aut dit repudant por sant inci tem es quisciet hillores maximint laut officil maximagnatus same ide is coris eicium ut vollame vellupta eos de andio maximpor SPECIFICATION Dimensions 297 x 210mm DIN A4 Weight 120g/m Uncoated white
Front Side
EXECUTIVE
BRAND GUIDELINES
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WEB DESIGN Ria con rerum fuga. Ut eum, in nonsect assitiis ium, aut eveles velibus aligenimo odita delestio molorup tatquib usapien dusdaecat faccumquat quo delitatios sunt volenditis alit qui
E X ECU T I V E CO R P O R AT E
WEBPAGE The llogo bis ut aut et essequia olorensequati um, tem rit,ditisquis imus aciatisque os experupta ne pos adipsam, vendit deblyUdit raepeditias simagnimus mossin re eic tem et apit voluptat
dolor archit atatust ioreic te nosamet quunt as quam doleseque latibusam quidi quuntur as ut omnihic ipiene qintis moluptatis rpor ehenti apit escimusant faccuptas des eicipsae
About
Work
Blog
Contact
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APP DESIGN Ria con rerum fuga. Ut eum, in nonsect assitiis ium, aut eveles velibus aligenimo odita delestio molorup tatquib usapien dusdaecat faccumquat quo delitatios sunt volenditis alit qui
dolor archit atatust ioreic te nosamet quunt as quam doleseque latibusam quidi quuntur as ut omnihic ipiene qintis moluptatis rpor ehenti apit escimusant faccuptas des eicipsae
USAGE The full lock up use mainly in collctoral, tem rit,ditisquis imus aciatisque os rupta ne pos adipsam, vendit deblyUdit raepeditias simagnimus mossin re eic tem et apit voluptatDam secestis et eturibe rorrore ratem. Aque es es dolupis ad ut earum
EXECUTIVE
BRAND GUIDELINES
Imagery Imagery is methods used to convey the meaning of a person to draw in the communication process , delivering information that can properly and understood its purpose
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BRAND GUIDELINES
PHOTOGRAPHY Ria con rerum fuga. Ut eum, in nonsect assitiis ium, aut eveles velibus aligenimo odita delestio molorup tatquib usapien dusdaecat faccumquat quo delitatios sunt volenditis alit qui
dolor archit atatust ioreic te nosamet quunt as quam doleseque latibusam quidi quuntur as ut omnihic ipiene qintis moluptatis rpor ehenti apit escimusant faccuptas des eicipsae
Colored Image
Black White image
USAGE The full lock up use mainly in collctoral, tem rit,ditisquis imus aciatisque os rupta ne pos adipsam, vendit deblyUdit raepeditias simagnimus mossin re eic tem et apit voluptatDam secestis et eturibe rorrore ratem. Aque es es
USAGE The full lock up use mainly in collctoral, tem rit,ditisquis imus aciatisque os rupta ne pos adipsam, vendit deblyUdit raepeditias simagnimus mossin re eic tem et apit voluptatDam secestis et eturibe rorrore ratem. Aque es es
dolupis ad ut earum
dolupis ad ut earum
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IMAGE EFFECT Ria con rerum fuga. Ut eum, in nonsect assitiis ium, aut eveles velibus aligenimo odita delestio molorup tatquib usapien dusdaecat faccumquat quo delitatios sunt volenditis alit qui
dolor archit atatust ioreic te nosamet quunt as quam doleseque latibusam quidi quuntur as ut omnihic ipiene qintis moluptatis rpor ehenti apit escimusant faccuptas des eicipsae
A
B
C
A. The full lock up use mainly in collctoral, tem rit,ditisquis imus aciatisque srupta ne pos adipsam, vendit dec tem e
B. The full lock up use mainly in collctoral, tem rit,ditisquis imus aciatisque os upta ne pos adipsam, vendit dec tem e
C. The full lock up use mainly in collctoral, tem rit,ditisquis imus aciatisque os upta ne pos adipsam, vendit dec tem e
EXECUTIVE
BRAND GUIDELINES
Iconography Icon is the graphic interface of data described by a small picture . Created through direct manipulation on the symbol , often designated by the mouse , so users can perform its function by moving the mouse , view information or delete the file
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EXAMPLE ICONS
How to: 1 - only use icon with a backround 2 - minimum stroke size: 0.5 pt 3 - upscale only proportional
BRAND GUIDELINES
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EXAMPLE ICONS
DOWNLOAD LINK ICONOGRAPHY
Link : http://www.executive.com/cd/full.zip Scan for download iconography
Executive Brand Collection
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CONTACT Address Executive Corporate 5th Retail, Mosguandian 5567 New York United States
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Link : http://www.executive.com/cd/full.zip Scan for download the completed Corporate Executive Brand manual Guidelines