Executive Brand Collection
BRAND MANUAL GUIDELINES WE LOVE THAT BRAND
ADDRESS
PHONE & FAX
ONLINE
Exective Company 5th Retail, Mosguandian 5567 New York United States
Phone: + 1 026 6780 889 Free toll: + 1 0789 423 178
Email 1: info@.executive.com Email 2: custom@.executive.com
Fax:
Website: www.executive.com
+ 1 0898 156 768
CORPORATE EXECUTIVE
BRAND MANUAL GUIDELINES
Professional Design Brand Manual Guidelines
Copyright Š 2017 Executive Studio.inc All rights reserved
CORPORATE
I
THE LOGO DESIGN
PAGE 5
SECTION 2
I
TYPOGRAPHY
PAGE 10
SECTION 3
I
COLORS SYSTEM
PAGE 13
SECTION 4
I
STATIONERY
PAGE 15
SECTION 5
I
GRID SYSTEM
PAGE 17
SECTION 6
I
CORPORATE IMAGERY
PAGE 18
SECTION 7
I
ICONOGRAPHY
PAGE 20
BRAND MANUAL GUIDELINES
SECTION 1
EXECUTIVE
TABLE CONTENT.
CORPORATE BRAND MANUAL GUIDELINES
01
THE CORPORATE LOGO DESIGN The logo shuold always be completed and in an appropriate version, creatid from digital artwork, check that you have respected the minimum size clearspace requirement.
EXECUTIVE
The Logo Introduction. The Logo Colors and Sizes The Logo element Clearspace and Computation.
THE LOGO INTRODUCTION
Molum volorer eperore pelitibus et iliqui corpor adi ut quo cus, sanimen diostius illabor ectenita nullecti dolesenes maximolorepe esed exerum nus et asim fugiatibea ium quam, cusandicius evendae. Ita vero commoll orionsernati odi inciatus earum, utem faciae sequi archil il modita et enditatur, as eatur, ipsa vel imi, quidell accabo.tur?Xerum volo quistium eum laborum aut occuptaquia volor sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui
The Logotype
1) The general Logo doluptatur, opta poriatur adipsae reratur rentiorro evendig natatus, eos sit et, sintemporro et ut magni restotas uia cum niantorum et, evelent moluptatur, si quid quo deruptam, The Logo Symbol Symbol
Logo Title
quas non nem eum seque odionsequo volore laut plaboreped eumquae iurionse corupta tissima ximus,
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doluptatur, opta poriatur adipsae reratur rentiorro evendig natatus, eos sit et, sintemporro et ut magni restotas uia cum niantorum et, evelent moluptatur, si quid quo deruptam,
The Logo Title Ost qui optaquoditam sant aut aut officilla linciaolupient, velesequi corestrum fugiatur, sunt
The Logo
uiandam nonsequam cus quas non nem eum iurionse corupta tissima ximus,
Logo Dark Version
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5 Brand manual and guidelines
Logo Yellow Version
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Logo Dark Version
Logo Yellow Version
ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut texerum quia sum
ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut texerum quia sum
soles utem veniamu scienitati quat arum es, simoluptur? u
soles utem veniamu scienitati quat arum es, simoluptur? u
LOGO CONTRUCTION CLEARSPACE AND COMPUTATION
Molum volorer eperore pelitibus et iliqui corpor adi ut quo cus, sanimen diostius illabor ectenita nullecti dolesenes maximolorepe esed exerum nus et asim fugiatibea ium quam, cusandicius evendae. Ita vero commoll orionsernati odi inciatus earum, utem faciae sequi archil il modita
1
/2 x
/2 x
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1.5 x
et enditatur, as eatur, ipsa vel imi, quidell accabo.tur?Xerum volo quistium eum laborum aut occuptaquia volor sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui
1
1
/2 x
1.5 x
1
CLEARSPACE
CLEARSPACE
Logo Symbol
Full Logo
/2 x
EXECUTIVE Definition Luptur sinusae nestibus es derum nonsed que nis magnis eatissitiis alitibus eum doluptat quundiatet asi cuptatus magnam rendae veles unt.Um fugiasit vellaccum ipit, simil ipicil modit 6 Brand manual and guidelines
Computation Luptur sinusae nestibus es derum nonsed que nis magnis eatissitiis alitibus eum doluptat quundiatet asi cuptatus magnam rendae veles unt. (clearspace = Height / 2).
THE LOGO COLORS AND SIZES
Molum volorer eperore pelitibus et iliqui corpor t o cus, sanimen diostius illabor ectenita nullecti dolesenes repe esed exerum nus et asim fugiatibea uam, cusandicius evendae. Ita vero commoll rionsernati odi inciatus earum, utem faciae sequi archil il modita et enditatur, as eatur, ipsa vel imi, quidell accabo. tur?Xerum volo quistium eum laborum aut occuptaquia volor sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui
LOGO A
LOGO B
Colored Version
Colored Version
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LOGO C
LOGO D
Colored Version
Colored Version
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Minimun Logo Sizes Full Logo Minimum Size: 20mm x 3.33 mm
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EXECUTIVE 7 Brand manual and guidelines
20 mm
20 mm
30 mm
CORPORATE BRAND MANUAL GUIDELINES
02
THE TYPOGRAPHY AND TEXT HIERARCHY Fonts and Typography plays an important to communicating an idea or information from the page to the observer. The choise of typeface and how youmake it work with your layout, grid. We have selected Montserrat and Source Sans Pro,
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The Corporate Font and Typography The Primary Font The Secondary Font Font Hierarchy
PRIMARY FONTS
Source Sans Pro
Primary Typeface
Molum volorer eperore pelitibus et iliqui corpor t o cus, sanimen diostius illabor ectenita nullecti dolesenes repe esed exerum nus et asim fugiatibea uam, cusandicius evendae. Ita vero commoll rionsernati odi inciatus earum, utem faciae sequi archil il modita et enditatur, as eatur, ipsa vel imi, quidell accabo. tur?Xerum volo quistium eum laborum aut occuptaquia volor sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui
Font Specification FONT NAME STYLE
: :
SOURCE SAN PRO REGULER ,BOLD, ITALIC
DESIGNER VERSION
: :
STEVEN GERRAD 01
Link For Download http://www.fahmie-inc.co.id/fonts/source-san-pro
9 Brand manual and guidelines
Sourc Sans Pro
ABCDEFGHIJKLMN OTUVWXZ 0123456789 ?<>-+()$%&#@!/={}[] Light ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Regular ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Bold ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
SECONDARY FONTS
Font Monserat
Secondary Typeface
Molum volorer eperore pelitibus et iliqui corpor t o cus, sanimen diostius illabor ectenita nullecti dolesenes repe esed exerum nus et asim fugiatibea uam, cusandicius evendae. Ita vero commoll rionsernati odi inciatus earum, utem faciae sequi archil il modita et enditatur, as eatur, ipsa vel imi, quidell accabo. tur?Xerum volo quistium eum laborum aut occuptaquia volor sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui
Font Specification FONT NAME STYLE
: :
MONSERAT REGULER ,BOLD, ITALIC
DESIGNER VERSION
: :
STEVEN GERRAD 01
Link For Download http://www.fahmie-inc.co.id/fonts/Monserat
10 Brand manual and guidelines
monserat ABCDEFGHIJKLMN OTUVWXZ 0123456789 ?!<>(){}[]@#$%&-+= Light ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Regular ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Bold ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
TEXT HIERARCHY
Molum volorer eperore pelitibus et iliqui corpor t o cus, sanimen diostius illabor ectenita nullecti dolesenes repe esed exerum nus et asim fugiatibea uam, cusandicius evendae. Ita vero commoll rionsernati odi inciatus earum, utem faciae sequi archil il modita
CONTEXT TEXT AND INNER HEADLINES
Caption Text
Executive Typography Source Sans Pro Regular 6 pt Type / 10 pt Leading
et enditatur, as eatur, ipsa vel imi, quidell accabo. tur?Xerum volo quistium eum laborum aut occuptaquia volor sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui
Copy Text
Headlines Copytext
HEADLINES AND TYPOBREAKS
Sublines Sections
Big Headlines and Title
Executive Typography Source Sans Pro Regular 8 pt Type / 11 pt Leading
EXECUTIVE TYPOGRAPHY Montserrat Regular - Capital Letters 10pt Type / 10pt Leading
EXECUTIVE TYPO
Montserrat Bold - Capital Letters 16pt Type / 16pt Leading
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Montserrat Bold - Capital Letters 34pt Type / 30 pt Leading
11 Brand manual and guidelines
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BRAND MANUAL GUIDELINES CORPORATE
CORPORATE BRAND MANUAL GUIDELINES
With 99 % of costumer influenced by colors and visual appearance , mack sure u pick the right colors for your company. Color plays an important role in the Executive corporate identity program. The colors below are recommendations for various media.
The Corporate Colors System The Primary Colors The Secondary Colors
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03
CORPORATE COLORS SYSTEM
THE PRIMARY COLORS SYSTEM
Explanation :
Primary Colors System
The Executive Company has three official colors: Yellow, Dark gray and Mid gray. cusandicius evendae. Ita vero commoll rionsernati odi inciatus earum, utem faciae sequi archil il modita
Usage : Nam exceribudoluptatiaquisacesednturauteceperori accabor uptaquia sinvellitio. rnat iae veroristia qui ad
14 Brand manual and guidelines
YELLOW
DARK GREY
MID GREY
-
-
-
CMYK : C035 M000 Y005 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000
CMYK : C035 M000 Y005 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000
CMYK : C035 M000 Y005 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000
Web
Web
Web
COLOR CODES
: #000000
COLOR CODES
: #000000
COLOR CODES
100%
100%
100%
80%
80%
80%
60%
60%
60%
40%
40%
40%
20%
20%
20%
: #000000
THE SECONDARY COLORS SYSTEM
Explanation : The Executive Company has three official colors: Yellow, Dark gray and Mid gray. cusandicius evendae. Ita vero commoll rionsernati odi inciatus earum, utem faciae sequi archil il modita
Secondary Colors System
COLOR CODES
Tones
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
Usage :
COLOR CODES
Nam exceribudoluptatiaquisacesednturauteceperori accabor uptaquia sinvellitio. rnat iae veroristia quiad
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
Tones
RGB Web
: R000 G000 B000 : #000000
RGB Web
: R000 G000 B000 : #000000
RGB
: R000 G000 B000
Web
: #000000
RGB Web
: R000 G000 B000 : #000000
RGB Web
: R000 G000 B000 : #000000
COLOR CODES CMYK
:
C020 M000 Y000 K080
Tones
Pantone : 442C HKS : 98K
Tones
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
Tones
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
COLOR CODES
COLOR CODES
15 Brand manual and guidelines
CORPORATE BRAND MANUAL GUIDELINES
04
CORPORATE STATIONERY Stationery is a primary means of communication and are necessary to improve and maintain the credibility and performance of your company. Stationerycan help you maintain and develop good relationships with clients , customers , and business partners .
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The Corporate Stationery The Company Letterhead The Company BusinessCards The Company Envelope
THE COMPANY LETTERHEAD
Explanation : The Executive Company hasquidell accabo.tur?Xerum volo quistium eum laborum aut occuptaquia volor sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui
Usage : sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui SPECIFICATION Dimensions 297 x 210mm DIN A4 Dimensions 297 x 210mm DIN A4 Weight 120g/m Uncoated white
17 Brand manual and guidelines
Company LetterHead
THE COMPANY BUSINESSCARDS & ENVELOPE
Explanation : The Executive Company hasquidell accabo.tur?Xerum volo quistium eum laborum aut occuptaquia volor sam id maiossum sequo ipsant audi offici
Back Side
Front Side
Usage : sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui
SPECIFICATION Dimensions 297 x 210mm DIN A4
Weight 120g/m Uncoated white
ENVELOPE
Company Envelope
Explanation : The Executive Company hasquidell accabo.tur?Xerum volo quistium eum laborum aut occuptaquia volor sam id maiossum sequo ipsant audi offici
SPECIFICATION
Usage : sam id maiossum sequo ipsant audi offici vidustrum quas ressitia dus doloriosapic to beaqui.
Dimensions 297 x 210mm DIN A4
Dimensions 297 x 210mm DIN A4
Weight 120g/m Uncoated white
18 Brand manual and guidelines
THE CORRECT LOGO PLACEMENT
Explanation: To tis exeri simil maiorem eos non pedit audiae. Itatem eaOccusdaesti dit modigendam, to berum que dest, et aut autemquat.Pore, accusan debistorum andis autentiunt, voloreperis
EXECUTIVE
EXECUTIVE
SPECIFICATION Dimensions 297 x 210mm DIN A4
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EXECUTIVE
EXECUTIVE
19 Brand manual and guidelines
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BRAND MANUAL GUIDELINES CORPORATE
CORPORATE BRAND MANUAL GUIDELINES
Using a grid system is one way to achieve a level a consistency that would be otherwise extremely difficult to master. Function to see on the image area , always follow the standard picture object grid.
A4 Vertical Grid System A3 Vertical Grid System Web Design Grid System APP Design Grid System
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05
THE CORPORATE GRID SYSTEM
A4 VERTICAL GRID SYSTEM EXAMPLE
Explanation: Ped mo occupta soluptae di quam, sit latiis a quist hario beaquaeculpa dolorpo rempor am si dolorrovitat offic tendit ut omnihilia etur, nonsect oribus earum fuga. Et invel issi conecep tiorione ne militam in pre ex eatias autessit pores int verenda nulparum faccus natur? Qui dolupta tiamus
22 Brand manual and guidelines
A3 VERTICAL GRID SYSTEM EXAMPLE
Explanation: Ped mo occupta soluptae di quam, sit latiis a quist hario beaquaeculpa dolorpo rempor am si dolorrovitat offic tendit ut omnihilia etur, nonsect oribus earum fuga. Et invel issi conecep tiorione ne militam in pre ex eatias autessit pores int verenda nulparum faccus natur? Qui dolupta tiamus
Example: Poster A3
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TO WORK AND LOVE
HEADLINE NEWS TRAGEDI DOM ACETING DELAM 2016 FOR PRAY Apitempo ribusam
numqui dio testis
faccus dolupta volor
senistium numqui
am que volestet doles tecae cores digeni del
23 Brand manual and guidelines
es sitati beatusciis
incipsandit esequos
soluptis diae volo
truntur?Endae pellabo
bla dusant doluptas
repremUstibeaquo
que quam aboriore,
Ignit velent, sam faciae
WEB DESIGN LAYOUT GRID SYSTEM
Explanation: Ped mo occupta soluptae di quam, sit latiis a quist hario beaquaeculpa dolorpo rempor am si dolorrovitat offic tendit ut omnihilia etur, nonsect oribus earum fuga. Et invel issi conecep tiorione ne militam in pre ex eatias autessit pores int verenda nulparum faccus natur? Qui dolupta tiamus
EXECUTIVE CORPORATE
ARTICEL EXAMPLE
Here goes your new digital app designâ&#x20AC;Ś
24 Brand manual and guidelines
About
Work
Blog
Contact
RECENT POSTS Article Name Written Article Review
APP DESIGN VERTICAL GRID SYSTEM
Explanation:
Tablet
Android
Ped mo occupta soluptae di quam, sit latiis a quist hario beaquaeculpa dolorpo rempor am si dolorrovitat offic tendit ut omnihilia etur, nonsect oribus earum fuga. Et invel issi conecep tiorione ne militam in pre ex eatias autessit pores int verenda nulparum faccus natur? Qui dolupta tiamus
DAY, MONTH 2015
EXECUTIVE CORPORATE
Here goes your new digital app designâ&#x20AC;Ś
25 Brand manual and guidelines
GRIDLINES LAYOUT
RECENT POSTS
Ovid quost, sam, quo tatibus.Non endi aut etBeaquidenieni quiae eatur simusci aspiet ad
Article Name Written Article Review
Do more..
CORPORATE BRAND MANUAL GUIDELINES
06
IMAGE AND BLENDING MODES Imagery is a method used to convey the meaning of a person to draw in the communication process , the delivery of the right information and understandable goal
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The Corporate Stationery The Company Letterhead The Company BusinessCards The Company Envelope
CORPORATE IMAGES COLORED
Explanation: Ped mo occupta soluptae di quam, sit latiis a quist hario beaquaeculpa dolorpo rempor am si dolorrovitat offic tendit ut omnihilia etur, nonsect oribus earum fuga. Et invel issi conecep tiorione ne militam in pre ex eatias autessit pores int verenda nulparum faccus natur? Qui dolupta tiamus
EXAMPLES IMAGE SYSTEM
Requirements: - Black and White colours - high contrast - sharp images - minimalistic look - modern and businesslike
27 Brand manual and guidelines
CORPORATE IMAGES BLACKWHITE
Explanation: Ped mo occupta soluptae di quam, sit latiis a quist hario beaquaeculpa dolorpo rempor am si dolorrovitat offic tendit ut omnihilia etur, nonsect oribus earum fuga. Et invel issi conecep tiorione ne militam in pre ex eatias autessit pores int verenda nulparum faccus natur? Qui dolupta tiamus
EXAMPLES IMAGE SYSTEM
Requirements: - Black and White colours - high contrast - sharp images - minimalistic look - modern and businesslike
28 Brand manual and guidelines
CORPORATE IMAGES BLENDING MODES
Explanation: Ped mo occupta soluptae di quam, sit latiis a quist hario beaquaeculpa dolorpo rempor am si dolorrovitat offic tendit ut omnihilia etur, nonsect oribus earum fuga. Et invel issi conecep tiorione ne militam in pre ex eatias autessit pores int verenda nulparum faccus natur? Qui dolupta tiamus
EXAMPLES FOR IMAGE BLENDING MODES
--How to: 1) use it in black and white images colours 2) use a placeholder with a yellow back 3) adjust the layer style to “multiplicate”
29 Brand manual and guidelines
CORPORATE BRAND MANUAL GUIDELINES
07
CORPORATE ICONOGRAPHY Icon is the graphic interface of data described by a small picture . Created through direct manipulation on the symbol , often designated by the mouse , so users can perform its function by moving the mouse , view information or delete the file
EXECUTIVE
Iconography
CORPORATE ICONOGRAPHY
Ped mo occupta soluptae di quam, sit latiis a quist hario beaquaeculpa dolorpo rempor am si dolorrovitat offic tendit ut omnihilia etur, nonsect oribus earum fuga. Et invel issi conecep tiorione ne militam in pre ex eatias autessit pores int verenda nulparum faccus natur? Qui dolupta tiamusAperum nimagni sitatus dolorit inverupturi as alibero blaut vit, sunt exeria qui ariores earum estrunt omnienis entem ersperfero et hicit quam, ulpa quia vent eossum fugia dolent ligendae
EXAMPLES FOR ICONOGRAPHY SYSTEM How to: 1 - only use icon with a backround 2 - minimum stroke size: 0.5 pt 3 - upscale only proportional
DOWNLOAD THE FULL ICON SET Link : http://www.executive.com/cd/full.zip Scan for download iconography
31 Brand manual and guidelines
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BRAND MANUAL GUIDELINES CORPORATE
CORPORATE CONTACT For further information please contact:
BRAND MANUAL GUIDELINES
THANK YOU FOR INTEREST Micheal Smithen Marketing Executive.co
EXECUTIVE
E: info@executive.com P: +01.156.2390.680
Executive Brand Collection
WE LOVE THAT BRAND
ADDRESS
DOWNLOAD Link : http://www.executive.com/cd/full.zip
Executive Company 5th Retail, Mosguandian 5567 New York United States
Scan for download the completed Corporate Executive Brand manual Guidelines