Writing samples for a political campaign

RONAN FITZGERALD - writing samples This Facebook post demonstrates the ability to take complex topics - in this case, political policies regarding criminal justice - and distil them into eye-catching social media posts with simple language. The design uses contrasting colors from the campaign branding color palette to highlight firstly what the candidate intends to do, and secondly, why that action is beneficial to the community.

1

RONAN FITZGERALD - writing samples My approach allowed me to attract attention through the simplicity of social media best practices, and present the expanded policy in a digestible way utilizing the formatting functionality of a website. Additionally, tools were used to ensure that the policy as presented on the website was SEO-friendly, demonstrating the holistic approach to digital communications. This web page wasn’t just something to share on social media - it was something to make sure the policy could be easily Googled too.

2

RONAN FITZGERALD - writing samples It was accepted by the campaign from the outset that some posters would be defaced. The idea to have some fun with the fact - by making up the candidate to match the graffiti - was mine. I worked with the campaign team to develop an appropriately witty caption. It was the most engaged post of the campaign.

3

Turn static files into dynamic content formats.

Create a flipbook

Writing samples for a political campaign

Published on May 24, 2022

Ronan Fitzgerald

This document shows how a complex topic was optimized for social media by simplifying it, and leveraging images to make it easier to grab a scroller's attention. It shows how the call-to-action it links to goes into a web page with more detailed information, leveraging the formatting options available on websites that social media lacks - which is why social media posts should be concise, and refrain from lengthily explaining complex topics. Additionally, the website content was written with a real-time content analysis tool, to ensure readability and SEO-friendliness. Finally, the document includes a light-hearted social media post. It was the most popular social media post of the election. It demonstrates that the most popular posts aren't necessarily public service announcements, and aren't about explaining yourself. They're about being a human, taking something that could be perceived as negative with grace and humor.