VISUAL STANDARDS GUIDE
03 1
The visual standards guide includes our brand overview, new logo, and our brand extensions in the future.
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VISUAL STANDARDS GUIDE
03 3
CONTENTS
01 02 4
ABOUT ERECTOR
LOGO STANDARDS
10
Brand Overview
22
Anatomy
12
Timeline
26
Clear Space
14
Mission & Keywords
28
Composition Variations
16
Our New Logo
30
Color Variations
32
Size Chart
34
Incorrect Usage
03 04 VISUAL SYSTEM
BRAND PROJECTION
38
Color Palette
46
Brand Projection Chart
40
Typography
48
Future Extensions
5
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A. C. Gilbert posing with various Erector Set models. —Gilbert Family Collection
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The Nature of Identity // Spring 2020
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01 ABOUT ERECTOR
10
Brand Overview
12
Timeline
14
Mission & Keywords
16
Our New Logo
9
The Nature of Identity // Spring 2020
Brand Overview
The Erector Set is a popular construction toy
While a passenger on a train bound from New
that taught as well as amused youngsters for
Haven, Connecticut, to New York City, he
most of the twentieth century. The primary
observed workmen positioning steal beams.
components of Erector Sets are nuts, bolts, and
This event inspired him to create a child’s con-
hole-filled metal girders of varying sizes. Other
struction kit that he called the “Mysto Erector
materials include wheels, pulleys, gears, and
Structural Steel Builder”; the product eventually
electric motors. Following instructions that
became commonly known as the Erector Set.
come in each Erector Set box, children use the
Gilbert was aware of similar construction toys
nuts and bolts to attach the girders, resulting
already available in the marketplace, such as
in the construction of elaborate miniature
the English Meccano. However, his sets were an
buildings, airplanes, trucks, cars, bridges, ships,
improvement over the competition, because he
clocks, houses—and even robots.
included square girders and pieces that could
The toy was first produced in 1913 by the Mysto Magic Company, which sold magic-trick components. It was the creation of A. C. Gilbert (1884–1961), the company founder. Gilbert was a man of varied interests and many talents.
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bend to a ninety-degree angle. Gilbert’s goal was to create a toy that was fun to play with but also allowed the user to gain an increased understanding of science and technology. He believed that “playing is essential to learning.”
BRAND HISTORY • OVERVIEW
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The Nature of Identity // Spring 2020
Timeline
by the 1950s all set boxes
Erector quickly became the most popular
In 1924, more changes
construction toy in the
occurred. Erector was
Erector was first
United States. The Toy
now called "The New
envisioned by Alfred
That Resembles Structural
Erector, The World’s
Steel.
Greatest Toy".
1914
1924
Carlton Gilbert.
1911
were painted red. As the
1933 the sets would be
company grew, the area
sold in colorful boxes
around the Gilbert factory
made of painted steel
became known as "Erector Square".
1950
1933
1913
1916
1932
1949
The United States Patent
In 1916, the company was
Through 1932, Erector was
In 1949, an Erector set
Office issued a patent
reorganized and became
sold in wooden boxes
was used to build the
to Alfred C. Gilbert of
the A.C. Gilbert Company.
precursor to the modern
New Haven for his “Toy
The product was renamed
artificial heart by William
Construction-Blocks.”
"Gilbert Erector, The Toy
Sewell and Dr. William
Like Structural Steel".
Glenn of the Yale School of Medicine.
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BRAND INTRODUCTION • TIMELINE
Sales were slow, and by
About 1999 Irwin decided
In 2002, a movie based on
the 1980s the trademark
to stop importing Meccano-
A.C. Gilbert's life called The
the company went
Erector was acquired by
Erector into the US except
Man Who Saved Christmas
into decline, filing for
Ideal Toys and then Tyco
for the plastic Erector Junior.
was made for television.
bankruptcy in 1967.
Toys.
1967
1980
1999
2002
1961
1970
1990
2000
A.C. Gilbert died in 1961.
In the 1970s, information
In the late 1990s, engineer
In 2000, Meccano bought the
theory pioneer Claude
Mark Sumner used Erector
Erector brand and unified its
Shannon constructed a
to create a working model
presence on all continents.
bounce-juggling machine
for "Soarin’”, an attraction
The two brands are now sold
from an Erector set.
at Disney’s California
under the Meccano brand
Adventure in Anaheim,
name, with the Erector Set
California and Walt Disney
being marketed as "Erector
World's Epcot near
by Meccano".
Rebranding ERECTOR with our new mission and approach
2020
Orlando, Florida.
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The Nature of Identity // Spring 2020
Mission Statement
Improving people’s creativity through cooperation to benefit our environment
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BRAND REVIVAL
Keywords
Benefit Support people to believe in their creativity to benefit the environment.
Creativity Inspire people’s ingenuity through collaborative building.
Cooperation People need to communicate and cooperate to inspire and encourage each other.
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The Nature of Identity // Spring 2020
Our New Logo
Erector’s new logo are combined the initial letter “E“ with 3 stripes, and 4 “E“ connect together to identified the cooperation meaning.
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NEW LOGO
Erector’s Signature
Erector’s Symbol
Wordmark
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The Nature of Identity // Spring 2020
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NEW LOGO
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02 LOGO STANDARDS
22
Anatomy
26
Clear Space
28
Composition Variations
30
Color Variations
32
Size Chart
34
Incorrect Usage
21
The Nature of Identity // Spring 2020
Anatomy
Erector’s new logo is a combination of the 4 initial letter “E“. The new logo is built accurately with the “X“ as a unit of measurement. And our new signature should always be used according to the guideline that we show in this spread.
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ANATOMY
X = The width of the letter “E“ strokes 23
The Nature of Identity // Spring 2020
Wordmark
Our wordmark is based on the symbol method, using 3 stripes as the initial letter “E“.
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ANATOMY
X = The width of the letter “E“ strokes
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The Nature of Identity // Spring 2020
Clear Space
In order to keep our identity’s legibility, it is important to maintain a designated clear space so that it can stand out visually.
5X
Only Symbol
5X
5X
Only Wordmark
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5X
CLEAR SPACE
5X
Vertical Signature
5X
5X
Horizontal Signature
5X
X = The width of the letter “E“ strokes 27
The Nature of Identity // Spring 2020
Composition Variations
Our logo can be used in various way according to the guidelines that we show in this spread. The composition include vertical signature, horizontal signature, symbol only, and wordmark only.
Vertical Signature
Only Wordmark
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COMPOSITION VARIATIONS
Only Symbol
Horizontal Signature
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The Nature of Identity // Spring 2020
Color Variations
We establish the guidelines for color variations of our logo depending on the background of the application being created. Following the guidelines is crucial that we show in this spread to ensure the legibility of our logo.
Two-Color Logo
Alternatives
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COLOR VARIATIONS
Two-Color Reversed Logo
Alternatives
Black &White Logo
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The Nature of Identity // Spring 2020
Size Chart
The size chart has been established for the alternative signature. The minimum logo size help us to ensure that the signatures reproduce with optimal legibility.
Vertical Signature
1.25inch / 90px
1.0inch / 72px
0.6inch / 43px
32
Symbol Only
SIZE CHART
Horizontal Signature
Wordmark Only
1.25inch / 90px
1.0inch / 72px
0.6inch / 43px
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The Nature of Identity // Spring 2020
Incorrect Usage
Changing or recreating the logo in any way will destroy the consistency. Therefore, it is important to maintain the integrity of our logo. The example shown here shows some incorrect usage.
Do not turn over the signature.
Do not distort, rotate or resize the signature.
Do not scale individual elements of the signature.
Do not use the shape surround or enclose the symbol.
Do not change the position of the symbol or wordmark.
Do not change the length of letter “E“ strokes.
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INCORRECT USAGE
Do not alter the color of the signature other than specified in standards.
Do not substitute other typefaces or letter-form in the signature.
Do not outline the signature.
Do not change any of the corners of the symbol.
Do not use gradient color in the symbol.
Do not use color orange in the wordmark.
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03 VISUAL SYSTEM
38
Color Palette
40
Typography
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The Nature of Identity // Spring 2020
Color Palette
We create a new color palette that is more energetic and hopeful. Our colors are divided into primary and secondary colors.
Primary Logo
ERECTOR Orange
C:10
R:221
M:70
G:107
Y:75
B:63
K:0
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ERECTOR Red
HEX: dd6b3f PMS: 7583c
C:0
R:230
M:90
G:55
Y:80
B:47
K:0
ERECTOR Yellow
HEX: e6372f PMS: 179c
C:5
R:235
M:50
G:150
Y:90
B:32
K:0
HEX: eb9620 PMS: 1375c
COLOR PALETTE
Secondary Logo
ERECTOR Dark Grey
ERECTOR Light Grey
C:75
R:39
C:10
R:235
M:100
G:0
M:5
G:238
Y:80
B:14
Y:10
B:232
K:70
HEX: 27000e PMS: 4975c
K:0
HEX: ebeee8 PMS: 1c
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The Nature of Identity // Spring 2020
Typography
We establish a new typography system in order to better reflect out new brand tone. Follow the guidelines that we provide in this spread to maintain the consistency of our new visual style.
Primary Typeface
Avenir LT Std Secondary Typeface
Rockwell Std Our brand are construction toy company, so we choice the geometric typeface pair to reflect our brand identity.
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TYPOGRAPHY
General Usage
Typeface Specimen
Avenir LT Std 95 Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Used for heading, keywords, key message or subtitle
Avenir LT Std 45 Book Used for body-text
Avenir LT Std 45 Book Use for introduction and highlighted messages
Abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+:”<>?{}/ ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+:”<>?{}/ ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+:”<>?{}/
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04 BRAND PROJECTION
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Brand Projection Chart
48
Future Extensions
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The Nature of Identity // Spring 2020
Brand Projection Chart
Cooperation Innovation
Ingenuity
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BRAND PROJECTION CHART
Cooperation
Ingenuity
Innovation
PRODUCTS Pr 01 Erector Q&A Blog Pr 02 Erector Tool Kit Pr 03 Erector Semi-Annual Pr 04 Erector YouTube Channel EVENT Ev 01 Erector DIY Contest Ev 02 Erector Weekend Getaway Ev 03 Erector Architecture Conference Ev 04 Erector Outdoor Sports Competition ENVIRONMENT En 01 Erector Architectural Exhibition En 02 Erector Handicraft Community Lab EDUCATION Ed 01 Erector Construction Lesson Ed 02 Erector Student Exchange Meeting SERVICE Se 01 Erector.org Se 02 Erector Student Grants EXPERIENCES Ex 01 Erector Volunteers Association Ex 02 Erector Graduates Internship Program CO-BRANDING Co 01 Erector & RISE Exploring Program Co 02 Erector & CCA Practical Project
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The Nature of Identity // Spring 2020
PRODUCTS Pr 01
Pr 02
Erector Q&A Blog
Erector Tool Kit
A free question and answer site. Through this online platform, Erector people can ask questions or answer others’ questions.
A set of professional tools to let people build their constructions by themselves.
This platform will invite construction professionals to answer the most popular questions. And people can share their different opinions, which can be compared with the opinions of experts, and cultivate people’s innovative ability by working together. Mission-focus Erector Q&A Blog reinforces our mission of cultivate people’s ability to cooperate by providing an online communication platform for people in different fields but with the same interests to share and answer questions. Similar to Content Development Pros Differentiators We only focus on Erector people to connect together, share and solve problems.
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Provide professional equipment and tools so that people can repair and build by themselves. In addition, there are brochures on the use of tools to provide people with the correct method of use, which can cultivate people’s ingenuity. Mission-focus Erector Tool Kit reinforces our mission of inspiring people’s ingenuity provide the professional tools and instructions. Similar to Shopify Kit Office Differentiators We only focus on Erector people and provide tools related to our products.
BRAND PROJECTION
Pr 03
Pr 04
Erector Semi-Annual
Erector YouTube Channel
A collection of selected articles and pictures about construction that let people get inspiration and knowledges.
Provide latest technology information and help people learn new technologies.
The Erector Semi-Annual is published in print and online editions. It contains knowledge content related to construction and new manufacturing technologies. Interested people can learn about the latest relevant information from it, thereby enhancing their creativity. Mission-focus Erector Semi-Annual reinforces our mission of inspiring people’s innovation by provide the latest technologies and expert’ s articles. Similar to WIRED Differentiators
The channel Play on YouTube. It provides people with the latest technology information and helps people learn new technologies. They can study by themselves at home. Mission-focus Erector YouTube Channel reinforces our mission of inspiring people’s innovation by provide the latest knowledges. Similar to Linus Tech Tips Unbox Therapy Differentiators We focus on stimulate the creativity of our users by providing the latest technology.
We focus on the our products, or technologies about constructions, and services that only can be found in Erector Magazine.
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The Nature of Identity // Spring 2020
EVENT Ev 01
Ev 02
Erector DIY Contest
Erector Weekend Getaway
All craft lovers can participate in the contest through their own works, and can get the guidance and help of tutors to improve their own works.
Provide an opportunity for people to explore the world with each other.
The DIY contest provides a platform for all craft enthusiasts to display their works, and perfect them under the guidance of the instructors, and then vote for the best works. After the competition, everyone can discuss their experiences together and get more ideas from others’ works.
The Weekend Getaway is a 2 days trip program that engages Erector people explore the world and get inspired and interact with others. Mission-focus Erector Weekend Getaway reinforces our mission of cooperate with each other while constantly exploring, and get inspiration from this experience.
Mission-focus
Similar to
Erector DIY Contest reinforces our mission of encourage people’s ingenuity and inspire their creativity through competition.
TripActions Community
Similar to
We focus on encourage people’s cooperation by exploring together.
Toca Boca DIY Differentiators We target more cultural and age groups to encourage them construction together.
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Differentiators
BRAND PROJECTION
Ev 03
Ev 04
Erector Architecture Conference
Erector Outdoor Sports Competition
The conference provides lectures by influential architects and craftsmen to share their experience and knowledge.
The Erector people can cooperate and compete together in this outdoor sport.
Erector will invite construction-related professionals to share their personal experiences through lectures. This is an opportunity to get suggestions for those who want to pursue related careers or learn related knowledge. They also have chance to meet face-to-face with the Experts. Mission-focus
This competition encourages the Erector people to go out of their homes to carry out some sports projects that require cooperation. While cultivating everyone’s ability to cooperate, they will be close to nature and stimulate hands-on ability and teamwork ability from the competition. Mission-focus
Erector Architecture Conference reinforces our mission of communicate with each other and get inspiration from this experience.
Erector Outdoor Sport Competition reinforces our mission of cooperation with each other in the competition and cultivate their teamwork skills.
Similar to
Similar to
AIA Conference on Architecture
Broadmoor Outfitters
Differentiators
Differentiators
We focus on inspired people’s ingenuity and creativity by expert’s experience sharing.
We focus on some sports that require teamwork to cultivate everyone’s teamwork ability.
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The Nature of Identity // Spring 2020
ENVIRONMENT En 01
En 02
Erector Architectural Exhibition
Erector Handicraft Community Lab
People can visit the architectural works in the exhibition and actual operation.
We work with local craftsmen and encourage people in the community to join in our community lab to learn the handicraft.
This exhibition provides a place for people to visit professional buildings, learn methods, and show the latest construction-related science and technology let people actually operate under the guidance of a dedicated person. Mission-focus Erector Architectural Exhibition reinforces our mission of encourage people to expand their knowledge under the guidance of professionals through visits and actual participation. Similar to SF Camerawork Differentiators We focus on building exhibition and provide people a chance to operate.
Erector Handicraft Community Lab provides a place to connect handicraftsmen with people in the community. Handicraftsmen can show their work to everyone. People in the community can visit and ask questions in person, gaining new ideas from the experience of others to improve themselves. Mission-focus Erector Handicraft Community Lab reinforces our mission of inspiring peopleâ&#x20AC;&#x2122;s ingenuity by real works display and professionals to get inspirations. Similar to Center for Craft Differentiators We provide opportunities for local hand-makers to display their works, and for local people to visit.
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BRAND PROJECTION
EDUCATION Ed 01
Ed 02
Erector Construction Lesson
Erector Student Exchange Meeting
Provide lectures and tutors for people who interest or need to improve themselves.
Provide opportunities for students in different fields to meet and exchange to share their experiences and interests.
Erector Construction Lesson regularly invites lecturers from architecture colleges or artists to share their knowledge and creative experience. This is a good opportunity for interested people to get inspiration from others and understand whether they are true Are interested or suitable for related professional study. Mission-focus Erector Construction Lesson reinforces our mission of improving peopleâ&#x20AC;&#x2122;s ingenuity and benefit to more people. Similar to UCLA Extension Construction Differentiators We are obligated to provide courses and services to contribute to society.
This exchange meeting includes two parts: public lectures and private discussions. First, student representatives from different fields will preset in front of everyone to share the learning content and results of their respective fields. After the lecture, the students have the opportunity to find their interested person for group or individual discussions in private. Mission-focus Erector Student Exchange Meeting reinforces our mission of inspiring studentâ&#x20AC;&#x2122;s cooperation to enrich their personal development. Similar to Youth Exchanges Differentiators We encourage students in different fields to communicate with each other and inspire each other, so as to find the projects they are really interested in.
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The Nature of Identity // Spring 2020
SERVICE Se 01
Se 02
Erector.org
Erector Student Grants
An online platforms help people recommend each other to solve employment problems.
A student assistance project raises tuition for students with funding problems.
Erector ORG is and online platform that allow people connect together that let people share their abilities and experience with everyone, so as to help others or get a job opportunity for themselves, or find a more suitable job.
We raise funds through online fundraising, and choose students who really have difficulty in tuition to subsidize tuition. In addition, in order to cultivate construction-related talents, our funds will also be used to reward students with good performance in this field, and encourage them to keep learning and improve themselves.
Mission-focus
Mission-focus
Erector.org reinforces our mission of promoting peopleâ&#x20AC;&#x2122;s cooperation by recommend each other to find a suitable working environment and work partner.
Erector Student Grants reinforces our mission of promoting peopleâ&#x20AC;&#x2122;s cooperation and ingenuity by provided people resource that can benefit the community.
Similar to
Similar to
Indeed Hire
etour.com
Differentiators
Differentiators
We provide a platform for users to independently choose or recommend job opportunities.
We use online fundraising to provide students with free funds to support their studies.
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BRAND PROJECTION
EXPERIENCES Ex 01
Ex 02
Erector Volunteers Association
Erector Graduates Internship Program
Organize various activities and invite students from related majors and social figures interested in construction to join the association.
We provide architectural graduates with internship opportunities in the company so that they can improve themselves, so that they can better enter the society.
The original intention of the association was to provide help and accompany for lonely elderly or children, and organize them, led by our volunteers to learn new construction methods, encourage them to build together, so as to cultivate their cooperation and innovation capabilities. Mission-focus Erector Volunteers Association reinforces our mission of contribute to society while cultivating peopleâ&#x20AC;&#x2122;s ability to cooperate Similar to CASA Volunteer Differentiators While helping the socially disadvantaged, we will also emphasize the improvement of volunteersâ&#x20AC;&#x2122; ability to cooperate.
We will lead graduates to visit and study in the company by professional instructors. At the same time, interested students can apply for internship opportunities, which allows them to learn how to cooperate with others in practice, improve their teamwork ability and expand their knowledge and get a social experience. Mission-focus Erector Graduates Internship Program reinforces our mission of promoting peopleâ&#x20AC;&#x2122;s cooperation and ingenuity by provided a chance to internship in company. Similar to IESAbroad.org Differentiators We mainly help students in the field of architecture to obtain internship opportunities in the company.
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The Nature of Identity // Spring 2020
CO-BRANDING Co 01
Co 02
Erector & RISE Exploring Program
Erector & CCA Practical Project
Provide professional training for people who want to become civil engineers and materials scientists.
Cooperate with the architecture major of California College of the Arts and provide practical opportunities for students.
The project provides an opportunity for people who are interested in architecture or who want to become civil engineers to learn relevant professional courses to develop their relevant professional skills.
The project provides an opportunity for students studying architecture to practice real design projects together to improve their professional skills.
Mission-focus Erector &RISE Exploring Program reinforces our mission of promoting peopleâ&#x20AC;&#x2122;s creativity by provide professional training courses that can improve their construction skills. Similar to Yale SOM Executive Education Differentiators Our program focus on provides professional courses and related lectures.
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Mission-focus Erector &CCA Practical Project reinforces our mission of promoting studentâ&#x20AC;&#x2122;s creativity and ingenuity by provide them real projects that can improve their professional skills. Similar to The MTSM Investment Fund Differentiators Our project focus on architecture students that they can improve their skills by practice real project.
BRAND PROJECTION
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The Nature of Identity // Spring 2020
PRODUCTS Pr 01
Erector Q&A Blog
A free question and answer site. Through this online platform, Erector people can ask questions or answer othersâ&#x20AC;&#x2122; questions. This platform will invite construction professionals to answer the most popular questions. And people can share their different opinions, which can be compared with the opinions of experts, and cultivate peopleâ&#x20AC;&#x2122;s innovative ability by working together.
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Mission-focus Erector Q&A Blog reinforces our mission of cultivate peopleâ&#x20AC;&#x2122;s ability to cooperate by providing an online communication platform for people in different fields but with the same interests to share and answer questions. Similar to Content Development Pros Differentiators We only focus on Erector people to connect together, share and solve problems.
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The Nature of Identity // Spring 2020
PRODUCTS Pr 02
Erector Tool Kit
A set of professional tools to let people build their constructions by themselves. Provide professional equipment and tools so that people can repair and build by themselves. In addition, there are brochures on the use of tools to provide people with the correct method of use, which can cultivate peopleâ&#x20AC;&#x2122;s ingenuity.
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Mission-focus Erector Kit reinforces our mission of inspiring peopleâ&#x20AC;&#x2122;s ingenuity provide the professional tools and instructions. Similar to Shopify Kit Office Differentiators We only focus on Erector people and provide tools related to our products.
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EVENT Ev 02
Erector Weekend Getaway
Provide an opportunity for people to explore the world with each other. The Weekend Getaway is a 2 days trip program that engages Erector people explore the world and get inspired and interact with others.
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Mission-focus Erector Weekend Getaway reinforces our mission of cooperate with each other while constantly exploring, and get inspiration from this experience. Similar to TripActions Community Differentiators We focus on encourage peopleâ&#x20AC;&#x2122;s cooperation by exploring together.
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EVENT Ev 03
Erector Architecture Conference
The conference provides lectures by influential architects and craftsmen to share their experience and knowledge. Erector will invite construction-related professionals to share their personal experiences through lectures. This is an opportunity to get suggestions for those who want to pursue related careers or learn related knowledge. They also have chance to meet face-to-face with the Experts.
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Mission-focus Erector Design Conference reinforces our mission of communicate with each other and get inspiration from this experience. Similar to AIA Conference on Architecture Differentiators We focus on inspired peopleâ&#x20AC;&#x2122;s ingenuity and creativity by expertâ&#x20AC;&#x2122;s experience sharing.
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EVENT Ev 04
Erector Outdoor Sports Competition
The Erector people can cooperate and compete together in this outdoor sport. This competition encourages the Erector people to go out of their homes to carry out some sports projects that require cooperation. While cultivating everyoneâ&#x20AC;&#x2122;s ability to cooperate, they will be close to nature and stimulate hands-on ability and teamwork ability from the competition.
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Mission-focus Erector Outdoor Sport Competition reinforces our mission of cooperation with each other in the competition and cultivate their teamwork skills. Similar to Broadmoor Outfitters Differentiators We focus on some sports that require teamwork to cultivate everyoneâ&#x20AC;&#x2122;s teamwork ability.
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ENVIRONMENT En 01
Erector Architectural Exhibition
People can visit the architectural works in the exhibition and actual operation. This exhibition provides a place for people to visit professional buildings, learn methods, and show the latest construction-related science and technology let people actually operate under the guidance of a dedicated person.
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Mission-focus Erector Exhibition reinforces our mission of encourage people to expand their knowledge under the guidance of professionals through visits and actual participation. Similar to SF Camerawork Differentiators We focus on building exhibition and provide people a chance to operate.
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ENVIRONMENT En 02
Erector Handicraft Community Lab
We work with local craftsmen and encourage people in the community to join in our community lab to learn the handicraft. Erector Handicraft Community Lab provides a place to connect handicraftsmen with people in the community. Handicraftsmen can show their work to everyone. People in the community can visit and ask questions in person, gaining new ideas from the experience of others to improve themselves.
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Mission-focus Erector Handicraft Community Lab reinforces our mission of inspiring peopleâ&#x20AC;&#x2122;s ingenuity by real works display and professionals to get inspirations. Similar to Center for Craft Differentiators We provide opportunities for local hand-makers to display their works, and for local people to visit.
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EXPERIENCES Ex 01
Erector Volunteers Association
Organize various activities and invite students from related majors and social figures interested in construction to join the association. The original intention of the association was to provide help and accompany for lonely elderly or children, and organize them, led by our volunteers to learn new construction methods, encourage them to build together, so as to cultivate their cooperation and innovation capabilities.
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Mission-focus Erector Volunteers Association reinforces our mission of contribute to society while cultivating peopleâ&#x20AC;&#x2122;s ability to cooperate Similar to CASA Volunteer Differentiators While helping the socially disadvantaged, we will also emphasize the improvement of volunteersâ&#x20AC;&#x2122; ability to cooperate.
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CO-BRANDING Co 02
Erector & CCA Practical Project
Cooperate with the architecture major of California College of the Arts and provide practical opportunities for students. The project provides an opportunity for students studying architecture to practice real design projects together to improve their professional skills.
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Mission-focus Erector &CCA Practical Project reinforces our mission of promoting studentâ&#x20AC;&#x2122;s creativity and ingenuity by provide them real projects that can improve their professional skills. Similar to The MTSM Investment Fund Differentiators Our project focus on architecture students that they can improve their skills by practice real project.
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https://www.shutterstock.com/zh/image-photo/mockup-imagebusiness-woman-using-typing-626322374
https://zh-cn.facebook.com/RoyalScotAcad/ posts/10162777519495224
https://www.shutterstock.com/zh/image-photo/pretty-afro-womansitting-desk-laptop-1406457560
https://www.shutterstock.com/zh/image-photo/young-manworking-trainee-craftsmans-workshop-658015633
https://www.shutterstock.com/zh/image-photo/education-studyabroadasian-student-girl-glasses-1140259931
https://www.shutterstock.com/zh/image-photo/two-malearchitects-office-discussing-construction-715242859
https://www.shutterstock.com/zh/image-photo/house-mademeasuring-tape-over-tools-1213583029
https://www.all4kids.org/volunteer/
https://www.shutterstock.com/zh/image-photo/asian-fatherteaching-kid-son-use-1396171223 https://www.shutterstock.com/zh/image-photo/two-contractorscarpenters-working-indoors-1456739921
https://www.weareteachers.com/social-and-emotional-learning-ingrades-6-12/ https://www.westsussexmind.org/help_and_support/specialistservices/older-people-65
https://ced.uga.edu/programs/mla/
https://www.shutterstock.com/zh/image-photo/four-constructionengineer-working-side-building-568613800
https://www.shutterstock.com/zh/image-photo/happy-maturewoman-standing-while-friends-761563732
https://www.shutterstock.com/zh/image-photo/professionalengineer-planning-construction-622026527
https://www.pexels.com/zh-cn/photo/2173508/
https://www.shutterstock.com/zh/image-photo/femaleconstruction-engineer-architect-tablet-computer-1139225102
https://www.pexels.com/zh-cn/photo/2774556/ https://www.pexels.com/zh-cn/photo/3182747/ https://www.inflatemate.co.uk/product/human-table-football/
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The Nature of Identity // Spring 2020
Index
This is a student project created for academic purposes. This rebrand concept is a fictional piece of work made as part of a branding classâ&#x20AC;&#x2122;s assignment. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying, recording, and other electronic or mechanical methods, without the prior written permission of the publisher. Some images and text have been used exclusively for inspiration and educational purpose only.
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