20th Anniversary of Lien Hoa Group | 1
Preface O
n the 22nd of November 2011, Lien Hoa Group will reach an important milestone in its long journey when the company celebration the 20th anniversary of its establishment. Although the commencement date, November 22, 1991, is documented on the business registration certificate, Lien Hoa Group has been in the market for forty-two years. Throughout its past twenty years of development and establishment, Lien Hoa Group has had its fair share of challenges. Nevertheless, through perseverance, the company gradually fortified and affirmed its trademark with proven successes in its service and business lines. The purpose of the Summary Record of 20 YEARS OF LIEN HOA GROUP, A MEMORABLE JOURNEY is written to document and celebrate the difficult journey embarked by the Executive Board and staff whose dedication is invaluable in the company’s success. Articles and images of the Summary Record are utilized with the intention of describing the beginning years and strong progression of Lien Hoa Group to its present state, to briefly introduce its current operations and set forth basic constitution for its future development. The Editorial Board of the Summary Record would like to thank the Board of Directors, General Director, Line Department, Units and Centers directly under the Group for their participation and assistant in the completion of this document. Despite our sincere investment and effort in the collection of accurate subject material, due to subjective factors and in the limitation of resources, the comprehensive history of Lien Hoa Group has yet to be discerned. Thus, we, the Editorial Board, would ask for your understand and valuable input so that Lien Hoa Group will have the opportunity to further reflect on its history and contemplate its future endeavors. With sincere gratitude, Editorial Board
20th Anniversary of Lien Hoa Group | 3
Open Letter Dear Fellow Constituents,
T
his year marks the 20th year of establishment of Lien Hoa Group. (November 22, 1991 – November 22, 2011 are the dates recorded on the business registration certificate, which also lists the Group’s precursor as Lien Hoa Trading and Travel Services Joint Stock Company.) On behalf of the Board of Directors and Board of Management, I would like to extend my deepest gratitude to those who have undergone great pains in incessantly making contribution to Lien Hoa Group’s growth. Twenty years is not a long length of time, but it is adequate for evaluating the developmental capacity of an enterprise. This is an ideal time for us to review our achievements and unrealized objectives. Only through true reflections can we thoroughly prepare ourselves to fully embrace future opportunities. Forty-two years ago, through importation, exclusive distribution of air-conditioning and refrigeration appliances and services, Lien Hoa Company was established. Soon it extended its business line to include inbound and outbound travel. In the 1990’s, Lien Hoa Company operated in the circumstance where the national common economy had just escaped from the period of concentration of bureaucracy and administrative subsidies and began innovation period pursuant to the market mechanism with difficulties, hard consideration, and solution to troubles and mistakes that I thought I couldn’t overcome them, but with determination and industriousness of
4 | 20th Anniversary of Lien Hoa Group
fellow-workers and all of staff, we overcame a long journey together to reach today position, that is “Lien Hoa Group”. Nowadays, our business network has been spread over 63 provinces of the nation and other countries. We provided the market with hundreds of high quality products and services. However, these figures are not great! Maybe, we and all of us never satisfy with the achievement? We need to speed up to gain more impressive figures to take Lien Hoa Group to the desired position. The past path of Lien Hoa Group must be changed by sweat, withstanding and sacrifice, even tears of many people and it is not easy short termed or long termed! We will meet obstacles, dangers, challenges and snares. It is a great challenge to us in the competition and integration period. Therefore, right now each of us must build up and strengthen professional working style, carefully and properly understand Vietnam and International Law, thoroughly grasp the market and achieve greater target of “Towards customers for better service”. We are sure to rise up in the domestic and foreign market. Dear all of you! I establish a private enterprise, maybe called a family one. Nevertheless, during the past years, the fact proves that in order for Lien Hoa Group to become what it is today, it is due in thanks to talented and virtuous people who tried their best and contributed their effor t and intelligence. We realize those who are of high talent, great righteousness and generosity would be most likely to succeed in their career and attain high working efficiency. Therefore, there is no reason we
differentiate between relatives and non-relatives. I would like you to understand that I have been respecting all qualified persons. Once again, I confirm “those who have talent, virtue and contribution will enjoy deserving benefits”. It is sure! I must do so because it is most equitable. It means everyone who works whole-heartedly creates not only their own career but also help to create a stable foundation for the common good of Lien Hoa Group toward the achievement of higher and more prosperous development. You and your relatives must have solid trust in what I said today. I would like to wish all of you and your fellow health and energy. All of you hold one another’s hand to build up Lien Hoa Group toward greater and greater strength and everlasting development.
Truly yours,
Truong Thi Nhi Chairwoman of Board of Directors of Lien Hoa Group
BRIEF OF CHAIRWOMAN’S LIFE AND CAREER
TRUONG THI NHI
T
ruong Thi Nhi was born on 1st February, 1948 in Phu Phong Commune, Chau Thanh District, Dinh Tuong Province (now Tien Giang Province). Her native place is in Phu Le Village, Phu Tuc Commune, Chau Thanh District, Ben Tre Province. - Her mother is Truong Thi Chin, born in 1915. Mrs. Chin involved in Vietminh and traded in My Tho Town, Dinh Tuong Province. She got married to Mr. Tran Vuong Ngoc (1906 – 1997). - Being born into a family of laborer, and mainly living with her mother, when Mrs. Nhi was 10 years old, she stood on her own feet, assisted her mother in trading. She loved the job and was very close to the poor. She self-earned her living and saved money for study. Her mother has great impact on her life and career.
6 | 20th Anniversary of Lien Hoa Group
- In her earlier years, she study at a female primary school and high school in My Tho Town. The end of 1960s of the 20th century found Mrs. Nhi to always be an industrious, obedient and good student. She completed the graduation exam at Gia Long High school in Tien Giang Province with exceptional scores. Besides excelling in cultural subjects, she had an aptitude for English and domestic science. Apart from study, she also taught at some local private schools. She loves prose and verse, books and newspapers. Beyond that, she strives to live in harmony with everyone, likes to learn about business and discussions of current affairs. - After Liberation Day of South Vietnam, she came back her native place in Ben Tre and contributed toward rebuilding what was damaged during the war. - In 1978, she returned to back Vung Tau City (Special zone of Vung Tau – Con Dao) to settle. - From 1979, she made production equipment for Vung Tau petroleum factory. - In 1983, she participated in training air-conditioning and refrigeration mechanic for petroleum and build up Finland cold store under Vietsopetrol in Vung Tau City.
- In 1985, she promoted activities to make financial resources for establishment of a private company in travel business and import export when obtaining opportunity. It is the time when she began to carry out her desire of establishing Lien Hoa Group. - In 1987, she returned to Ben Tre and built up an Ice factory in Chau Thanh District based on an appeal of Ben Tre Province with spirit of “Doing together by State and people”. - In 1989, she was a Director of travel and foreign affairs in Ho Chi Minh City, under Ben Tre Tourist Company and involved in managing operation of Phu Dong Credit Fund, District 5, Ho Chi Minh City. - In 1990, she was appointed as a Vice Director and then Director of Hoa Binh Tourist Company under Women’s Union of Vung Tau – Con Dao Special Zone. During this time, she provided advices for the project of enterprise innovation and development of the Prime Minister. - She speaks English fluently and travels throughout the world to studying and conduct business. - In 1991, she was Chairwoman and Director of Lien Hoa Travel Co., Ltd in Vung Tau City.
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visited, studied and learned from experience in countries in the world and the region where FLP succeeded, prepared human resources, financial resources and capital for establishment of Aloe Co., Ltd – sole distributor of FLP products in Vietnam. - On 31st December, 2001, she coordinated with USA FLP in opening FLP representative office in Vietnam, represented by Mr. Tan Thong Leng. - On 15th June, 2002, Aloe Trading Co., Ltd was established and opened at No. 199 Nam Ky Khoi Nghia, Ward 7, District 3, Ho Chi Minh City. - On 17th September, 2002, branch of Aloe Trading Co., Ltd in Hanoi was established and opened. - From the 9th to 18th June, 2005, she was one of Directors following the Prime Minister Phan Van Khai to friendly visit United State of America. Dr. Rex Maughan - CEO of FLP Corporation
- On 19th September, 2006, she and founding members established Blue Ocean Company in Singapore.
- Also in 1991, she was one of first founders of a private office specializing in trading, travel and services in Ho Chi Minh City.
- She held the post of Chairwoman of the Board of Directors of Lien Hoa Group.
- From 1997 onwards, the fiercer competition law of market economy greatly impacted every social and life aspects of the nation, together with influence of Asian financial and monetary depression and crisis, caused difficulties for the business operations of Lien Hoa Company. Through significant economic losses, she learned to better be prepared for the future.
- On 22nd January, 2009, Mrs. Truong Thi Nhi took part in the 1st festival of establishment of Vietnam Functional Food Association and was voted Vice Chairwoman of the 1st term.
- In 1999, she went to Singapore to set up business, opened some restaurants, sold Vietnamese exports such as vegetable, fruit, food, aquatic products and handicrafts.
- On 21st July, 2009, she participated in the 1st festival of establishment of Vietnam Multi Level Marketing Association and was elected Chairwoman of the Association. She was the first person taking the initiative of mobilizing the establishment of Association and a member having active contributions so that the Association was recognized and permitted to found by the Government.
- In 2001, she met PhD Rex Maughan – Chairman of USA Living Products (FLP) in Singapore. She and Mr. Tan Thong Leng discussed with Mr. Rex to promote and establish a multi- level marketing method and its products in Vietnam. During this time, she was in a hurry to attend training programs of FLP on multi-level marketing and FLP products in Singapore, directly
- From 26th to 28th December, 2008, Mrs. Truong Thi Nhi accompanied with former Vice President Truong My Hoa to visit and work in Cambodia. Mrs. Nhi met Mrs. Mensaman – Politburo member of Cambodian People’s Party, top-ranking general, Standing Vice Prime Minister of Royal Government of Cambodia. During this time, being in the post
8 | 20th Anniversary of Lien Hoa Group
of General Director of Aloe Trading Co., Ltd, she supported USD 15,000 to the Fund for Overseas Vietnamese Community in Cambodia. - On 19th April, 2010, President of the Central Committee of Vietnam – Cambodia Friendship Association appointed Mrs. Truong Thi Nhi – Member of the Central Committee of the Association as Vice Chairwoman of Vietnam – Cambodia Enterprise Club. - She has a daughter, Van Truong Ngoc Quynh, who was born in 1987 and now is Vice Chairwoman of Member Council of Aloe Trading Co., Ltd. - Her husband, Mr. Tan Thong Leng, was born in 1946, is of Singapore nationality, and former manager of USA FLP representative office in Ho Chi Minh City. He died in 2004 after a serious illness. - Mrs. Truong Thi Nhi is a person of work, very fond of her career, an experienced businesswoman. She always builds up and strengthens a steady faith and wide and deep relation with the public surrounding. She is very worldly, of firm determination and has
vast experience in the market. She distinguished herself as kind-hearted, virtuous businesswoman. - Furthermore, she is a visionary entrepreneur, capable of good leadership in creating sudden reversing circumstances for success. - These qualities helped Aloe Trading Co., Ltd from a average enterprise to becoming a famous multi-level marketing company in Vietnam, ranked at 11/150 member countries of USA FLP. She is often interested in community benefit, ready to share, support and help the poor, difficult people and poor but studious and obedient students. She is very grateful to her mother and is deeply attached to her relatives and hometown where she was born and lives. Being an owner of a private enterprise, she always associates enterprise benefit with national one, lives and works according to Heart and Law.
20th Anniversary of Lien Hoa Group | 9
THE BOARD OF LEADERS OF LIEN HOA GROUP
TrUOng ThI Nhi
VAn TrUOng NgOc QuYnh
Chairwoman
Vice-Chairwomen
THE BOARD OF ADVISORY
DOng ThI Anh
Prapee
La Kim
Legal Advisor
Foreign Advisor
Financial Advisor
Lesson on Success of Lien Hoa Group
Success of Lien Hoa Group is thanks to the contribution of all staff and distributors. However, the most important and decisive factor is the role and whole-hearted dedication of the Chairwoman, Truong Thi Nhi. The lesson on success is shown in following factors:
1. Have faith, indulgence and pure HEART in business 2. Strictly comply with common lawful regulations, especially Enterprise Law, Tax Law, Competition Law and so on 3. Put national benefit above enterprise and individual benefit 4. Have firm business knowledge and energy. 5. Respect and use talented and virtuous people. Extend the heart, take advantage of collective strength, and take in account the interest of the job and life of all staff members. 6. Have altruism, humanity and benevolence “Have compassion for others as for yourself”; always think, care
about and share with the community particularly unlucky fates, “Have food, don’t forget others”
7. Always cultivate business ethics, and incessantly learn about its every aspect. 8. Live honestly and harmoniously and take people in account. 9. Offer innovative working style for integration, always be unruffled, don’t flaunt but urgently grasp at opportunity, and continue to cultivate high persuasive skills. 10. Have good and flexible method, combine business relations and individuals to strengthen relationship with domestic and foreign merchants, the youth, the old, experts of fields and backgrounds.
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OVERVIEW OF LIEN HOA GROUP FOR 20 YEARS OF ESTABLISHMENT AND DEVELOPMENT
L
ien Hoa Group, a private enterprise prepared the first ground in 1985 but 6 years later when having policy of private economic development by the State it was officially established from the base of Lien Hoa Co., Ltd on 22nd November, 1991 according to Decision No. 01/GP-UB of People’s Committee of Ba Ria – Vung Tau Province. Lien Hoa Group runs under model of holding company – subsidiary company. It trades in multi-sections where the majors are tourism, services, travel, resort and food business; hi-tech food (including nutritional food), cosmetics, beauty care, aesthetic consultancy; pharmaceutical product purchase and sale; gold jewelry purchase and sale and processing; automobile and motorcycle purchase and sale, commercial consultancy and brokerage; import export; vocational training, fundamental construction and trading in real estate, etc.
Holding Company –Lien Hoa Trading and Travel Services Joint Stock Company has function of direct business and financial investment in other enterprises, has right to control subsidiary companies through capital and properties contributed by enterprise owner and members, technology, trademark and market; takes responsibility for inheriting legal rights and obligations of Lien Hoa Group as per lawful regulations. Name of enterprise: Tap Doan Lien Hoa Trade name: Lien Hoa Group Head office: 177 Le Hong Phong, Ward 8, Vung Tau, Ba Ria Province – Vung Tau
MEMBERS OF LIEN HOA GROUP
1
. Lien Hoa Trading and Travel Services Joint Stock Company (Vung Tau City) • Branch in Ho Chi Minh City • Branch in Singapore (10 Anson Road #38-15 International Plaza, Singapore 079903)
2
. Aloe Trading Co., Ltd (Ho Chi Minh City) • Branch in Ho Chi Minh City • Branch in Hanoi • Branch in Vung Tau • Branch in Can Tho • Distribution centers in Hai Phong, Thai Binh, Nam Dinh, Da Nang, Thai Nguyen, Nghe An, Dong Nai, Gia Lai, Khanh Hoa, Binh Duong, Binh Phuoc, Phu Tho and Kien Giang • Representative office in USA (13231 Avonghie St., Houston, Texas 77083, USA)
3 4 5 6 7 8 9 10
. Forever Green Resort (Ben Tre) . Aquaproduce Company (Singapore, supplying agricultural and aquatic products to Singapore and other countries)
. Lien Hoa Hotel (Vung Tau) . Center for Information Technology (Ho Chi Minh City)
. Good Bread One Member Co., Ltd (Ho Chi Minh City) . Training Center and Long Thanh Rest-Stop – Dong Nai Province . Anh and Em Trading Joint Stock Company (Ho Chi Minh City) . Lien Hoa Jewelry Center
20-YEAR TRADITIONAL HISTORY OF
LIEN HOA GROUP The 20-year journey of establishment and development of Lien Hoa Group as a private enterprise rising from a stony faith through consistent will, profound diligence and spirit, is a proud accomplishment for all those involved.
FIRST YEARS OF START-UP (1978 – 1996)
T
he history of Lien Hoa Group is always associated with the name and career of its owner - founder – Mrs. Truong Thi Nhi – a child of Ben Tre, holy land – preeminent woman. When she was a child living with and helping her mother do business to earn living, the girl, Tam Nhi, worked very hard, held independent thoughts, performed independent actions and was kind and loved the people and things that surrounded her. People saw that on her way home from the market in afternoon, she often carefully picked a bunch of pink lotus – a familiar flower of the countryside. Besides being known for its fragrance and pure beauty, the lotus is characterized by its vehement vitality, rising from mud and the cooling water which flows though the countryside. Growing up, she had a strong attachment to flower, which she finds symbolizes her own life. 42 years ago, while married and trading in air-conditioning and refrigeration goods, Mrs. Tam Nhi decided to use the lotus as her trademark. The flower became the Logo of Lien Hoa Co., Ltd. After the war, Vietnam opened a new horizon for people. Mrs. Tam Nhi, confident in the new regime and in herself, promoted the business in the market and through total dedication, changed her fate and everything around her. Owing to faith, economic and knowledge of the English language, Mrs. Tam Nhi continued to cultivated her precise and sensitive mind in the
14 | 20th Anniversary of Lien Hoa Group
area of politics and society. Thus, her work is based on effective and opportune principles and methods. Some work she waited in front for and got ahead. Mrs. Tam Nhi was a person of work. When Vietnam joined the United Nations (1977), the Government established Vietnam National Administration of Tourism (1978) and permitted the private sector to do tourism (1990); the National Assembly of Vietnam issued Decree on establishment of Vung Tau – Con Dao Special Zone (1979) and particularly from 1982, the 5th Party Congress recognized 5 economic sectors co-existing in the South Vietnam (of which private capitalist and individual sector). At that time, Mrs. Tam Nhi and her fellow-workers congregated and sped up the business to compensate for previous preparation years and months. They did not differentiate between great or small work, between little or great profit. They were not limited by space and time. These factors were critical in the achievement of socioeconomic efficiency. In 1985, initial activities to create financial resource for the establishment of a private company trading in tourism and import export when the opportunity presents became available were put in place and the company braced itself for the implementation of Lien Hoa Group. Realizing Ba Ria – Vung Tau – Con Dao region has potentials and favorable conditions for business development, she chose the implementation of that business first. After Ba Ria – Vung Tau Province was established
on 12th August, 1991, nearly three months later, on 12th November, 1991, according to Decision No. 01/ GP-UB by People’s Committee of Ba Ria – Vung Tau Province, Lien Hoa Co., Ltd was founded. This had historic meaning and connection of an enterprise with the same establishment year of the Province This was the first year when the State removed subsidies and required thought renovation. Firstly, thought renovation met difficulties and deficiencies in economy, incomplete consciousness, limited vision and narrow development forecast, causing great impact on business operation of the Company. Resolution of the 6th Party Congress opened an innovation period and encouraged business sectors. Decision No. 268/CP dated 30th July, 1990 by the Chairman of Council of Ministers permitted administrative institutions, political and social associations and public associations to establish business organizations in unforbidden lines and goods by the State, including production, construction, transport, domestic trade, import export and tourism, creating a new favorable wind for establishment of and orientation for Lien Hoa Company for operation and development. A limited capital of over 400 million dongs was used up all for purchasing land and material to build the first Lien Hoa hotel and working capital of over 500 million dongs was used for travel services. First founders included 4 people: Mrs. Truong Thi Nhi, Mr. La Kim, Mrs. Bui Thi Nhu Chau and Mrs. Tran Thi Phuong. The first Chairwoman cum Director
was Mrs. Truong Thi Nhi. This was a heavy burden to place on her shoulders, a leader of the company in each stage of start-up. This was pressure and also opportunity for the master to manage and guide Lien Hoa boat overcoming troubles and reaching safe destination of glory. For three first years, the Company gained profits and recovered mobilized capital, built up a relatively stable material base, made communication station at 199 Nam Ky Khoi Nghia, a head office. In this period, the Company cooperated with partners in Hong Kong to opened Automobile Transport Joint Venture Company, traded with partners in Hong Kong, Singapore, Thailand and China in cargo import export, and established reliable business relations with foreign merchants. At the end of 1991, the Company was permitted to operate international travel by the People’s Committee of Ba Ria – Vung Tau Province, Council of Ministers. The first step was favorable, promising faith and basically building up the foundation for future development.
20th Anniversary of Lien Hoa Group | 15
DIFFICULT PERIOD (1997 – 2000)
B
ecause of competition for business development, not anticipating all situations, unstable Vietnam market, more and more severe commercial competition and influence of Asian monetary crisis, there were crashes in the Vietnam market. Many enterprises including states met difficulties and bankrupted. In the period when Company imported and exported cargoes, main cargoes with the value in millions of dollars did not create business efficiency and caused great loss. Mrs. Truong Thi Nhi nearly lost all her money and did not know who to lean and rely on. This was the most difficult time. She thought she could not stand in the market steadily, but her character did not let her yield, she was resigned to disregard sadness and suffering, and tried to get up step by step. With her stony will, diligence in business, inherent energy, Director Truong Thi Nhi grasped the opportunity to do business overseas, seeking for a chance to turn Lien Hoa Co., Ltd around by incorporating new business lines and methods and with the cooperation of foreign partners. She silently built up close and faithful relations based on ethical viewpoint with new clients and foreign politicians, and shouldered a stony faith to change everything and reverse the situation, bringing a bright future to herself and the Company. She realized and believed that by having truth she will have all.
20th Anniversary of Lien Hoa Group | 17
A
t the end of 2000, Director Truong Thi Nhi returned to the country with her trustworthy fellow-workers to promote the establishment of new enterprises with guideline and principle of market testing, investigation and survey. When finding prospects, she established partnership with foreign company. At that time, one of her fellowworker was Mr. Tan Thong Leng, a Singapore experienced entrepreneur. After learning about the future partner, PhD Rex Maughan – Chairman of Forever Living Products (FLP) – USA supported and assisted in establishing a FLP representative office in Ho Chi Minh City (on 31st December, 2001) managed by Mr. Tan Thong Leng. On 16th January, 2002, PhD Rex Maughan came to Vietnam – a historic and decisive trip for the establishment of FLP in Vietnam and development expansion in a potential market with over 80 million populations. After negotiations, Chairman of FLP found the partner and officially set up business relation with Lien Hoa Group managed by Chairwoman Truong Thi Nhi. On 15th June, 2002, with participation and witness of Chairman Rex Maughan, Vice Chairman of Navaz Ghaswala Group and other representatives from FLP companies in other countries, Aloe Trading Co., Ltd was officially established as a sole importer and distributor of FLP products in Vietnam. It was the most important milestone of Aloe Trading Co., Ltd marking the start-up of FLP in Vietnam. For Lien Hoa Group, it was forceful demonstration of strength and perseverance rising to self-affirm in the market mechanism, satisfy international economic integration trend as indispensable objective law for each nation when desiring to escape from poverty for common prosperity and integration into international community. With the mission of standing out in the market, Lien Hoa Group, Aloe Trading Co., Ltd gradually better itself to control Vietnam market, take superior products of USA modern production technology to serve health and care for beauty of Vietnamese people, also provides business opportunities to
those after using the products. At present, Aloe Trading Co., Ltd is licensed for circulation of 121 functional food products and skin care cosmetics and 88 beauty care cosmetics. Among them, functional foods play important role in strengthening body resistance, fostering health, recovering weak functions, and supporting the treatment of disease. Complying with the business regulations of FLP, and finding multi-level marketing method useful for sellers and consumers, Aloe Trading Co., Ltd bravely applied the multi-level marketing method and took account of quality and Vietnam condition that must be in compliance with legal requirements and business ethics of multi level marketing. In the initial period when Vietnam had no Competition Law and Decree on multi level marketing management of the Government, the Company met difficulties and troubles. However, when the State issued the Competition Law according to the President’s order no. 23/2004/L-CTN dated 14th December, 2004 and the Government issued Decree no. 110/2005/ND-CP dated 24th August, 2005 on multi level marketing management, business operations of the Company had more advantages in spite of certain obstacles because of having limited consciousness, and prejudice, unfairly solving problem, imposing some people’s subjective opinion, some public communication as well as management institutions affecting the company’s business, decreasing the prestige of FLP trademark. However, with the wish of doing business in compliance with lawful regulations by HEART and RESPONSIBILITY, the business of Aloe Trading Co., Ltd is beneficial to the country and people and naturally existing. For the past 10 years (2001 – 2011), Lien Hoa Group continuously developes and achieves significant advances: total turnover of 2075 billion and 548 million dongs, average annual revenue of 207 billion and 554 million dongs. Revenue rate of the following year is higher 8.5 times in comparison with the previous year; salary payment to staff increased 5.68 times; commission payment to distributors of 5 following years is higher 9.4 times
YEARS AND MONTHS OF RECOVERY AND DEVELOPMENT (2001 – 2011) 18 | 20th Anniversary of Lien Hoa Group
in comparison with 5 previous years. Total fixed assets of 5 following years are higher 14.33 times in comparison with 5 previous years; total distributors are 474,816 ones, development rate of distributor network of 5 following years are higher 5.45 times in comparison with 5 previous years; distributors spread over 63/63 provinces of the nation. Aloe Trading Co., Ltd alone, for 10 years from 2002 to 2011, gained total turnover of 1,959 billion and 788 million dongs, high average annual growth rate, over 30% per year. The turnover of the year 2003 gained about 65 billion and 900 million dongs, the year 2011 gained 360 billion and 500 million dongs, increased 6,82 times (682,85%); payment to the State budget of the year 2003 reached 7,6 billion dongs, the year 2010 reached 76 billion dongs, increased 10 times (1000%). Life and work of staff is stable and better. Average income of each staff of the year 2002 reached 1 million and 116 thousand dongs, the year 2010 reached 8 million and 440 thousand dongs, increased 756,30%. Spending for social and charity activities is average 273 million dongs per year. In 2010, it spent 2 billion and 27 million dongs. Total distributors have been increased incessantly; there were 22,743 distributors in 2003 and 45,855 distributors in 2010, increased 201,62%. The business network of company widely developed in 30 provinces in 2002 and 63/63 provinces of the country in 2010, FLP product distribution center network of the Company nearly covered all provinces nationwide. Following the success, Lien Hoa bravely invested in projects and established more member companies trading in multi sectors, among them there are a high end resort, Forever Green Resort, with 5-star standard in Ben Tre which was commenced in 2009 with total estimated expenditures of USD50 million; agricultural and aquatic product import export company in Singapore, bread making company and restaurant service business company, etc. It may be said that in the past ten years, Lien Hoa Group has been ceaselessly maturing, enriched with interdisciplinary business model, improving in quality and efficiency, especially initiative and waiting in front for international economic integration trend satisfactory to the market requirement when Vietnam joined the World Trade Organization (WTO).
YEARS AND MONTHS OF RECOVERY AND DEVELOPMENT (2001 – 2011)
SOCIAL AND ECONOMIC FIGURES IN THE PERIOD OF 2001 - 2011 500,000
467,803
400,000
373,612 343,566
300,000
281,904 244,216
200,000 145,970 100,000
2006
2007
2008
2009
2010
2011
REVENUE
Discription
NOTE Inbout travel - Ho Chi Minh City - The west of the south - The central region - The north - The highland Outbound travel - Combodia - Singapore - Thailand - Malaysia - China - USA
20 | 20th Anniversary of Lien Hoa Group
Unit of account
1 Revenue
2
Total in 10 years 3
From 2001 - From 20062005 2011 4
5
VND Million
2,075,548
218,477
1,857,071 461,189
Tax payment
VND Million
492,046
30,857
Salary
VND Million
59,169
8,856
50,313
Commission
VND Million
830,434
79,853
750,581
Fixed assets value
VND Million
1,746,798
113,886
1,632,912
Social activities
VND Million
10,749
1,902
8,847
Visitors
Person
46,815
20.760
26,055
+International
Person
2,136
-
-
+ Local
Person
44,679
18,624
26,055
Number of serviced days
days/year
49,522
24,392
25,130
Rooms serviced
Times
23,471
11,327
12,144
Room capacity
% Average/year
Number of products and services
54.48
68.96
40
142
134
149
Person
788
82
706
Distributors
Person
474,816
73,622
401,194
Operating places
Provinces and cities
63
63
63
Outbound travel
Visitors/year
1,136
-
1,136
Inbout travel
Visitors/year
Staff
1,000
-
1,000
100,000
200,000
95,890
94,410
79,357
80,000
165,934
75,620
150,000
70,724
132,395 119,942
60,000 104,122
100,000
45,178
92,607
40,000
20,000
53,769
50,000
2006
2007
2008
2009
2010
2011
2006
2007
TAX PAYMENT
2008
2009
2010
2011
COMMISSION PAYMENT
In details
Comparison
2006
2007
2008
2009
2010
2011
5/4
7/6
8/7
9/8
10/9
11/10
6
7
8
9
10
11
12
13
14
15
16
17
850
167.31
115.43
121.87
108.75
125.21
1494.6
156.54
133.49
84.05
95.29
126.8
145,970
244,216
281,904
343,566
373,612
467,803
45,178
70,724
94,410
79,357
75,620
95,890
2,936
4,473
6,503
7,881
10,154
12,431
568.12
152.53
145.38
121.19
128.84
122.42
53,769
92,607
104,122
132,395
119,942
165,934
939.95
172.23
112.43
127.15
90.59
138.34
78,372
153,191
215,314
326,715
390,872
468,448
1433.81
195.46
140.55
151.73
119.64
119.85
1690
483
692
1,724
2,028
2,230
465.14
28.57
143.27
249.13
117.63
109.96
4,253
4,994
4,477
4,239
5,211
4,126
125.5
117.42
89.65
94.68
122.92
79.17
-
-
-
-
-
-
-
-
-
-
-
-
4,253
4,994
4,477
4,239
5,211
4,126
139.9
117.42
89.65
94.68
122.92
79.17
5,211
5,702
4,556
4,389
6,083
103.02
109.42
79.9
96.33
138.59
72.33
2,471
2,331
2,126
2,385
107.21
105.15
94.33
91.21
89.14
111.66 100
2,350
4,400 2,663
30
40
40
40
40
40
58
133.33
100
100
100
149
141
149
149
149
149
111.19
100
100
100
100
100
95
116
112
121
129
133
860.97
122.1
96.55
108.03
106.61
103.1
60,407
63,098
51,856
58,225
45,855
48,148
544.94
104.45
82.18
112.28
78.75
105
63
63
63
63
63
63
100
100
100
100,
100
100
-
-
-
-
-
1.136
-
-
-
-
-
-
-
-
-
-
-
1.000
-
-
-
-
-
-
20th Anniversary of Lien Hoa Group | 21
Future Development and Orientation Vietnam officially joined the World Trade Organization (WTO), in accordance with the need of the era as well as the Vietnam Market. Lien Hoa Group gave development orientations for main lines as following:
1. Improve quality and efficiency, and further better current business lines of companies in Lien Hoa Group 2. Strengthen education of knowledge, legal consciousness as well as entrepreneur morality – culture for distributors of Aloe Trading Co., Ltd so that everybody can understand, know and comply with law on multi-level marketing management. 3. Develop international travel, tourist areas and resorts for serving benefit of staff, distributors and domestic and foreign tourists. 4. Consult, mediate and promote commerce between Vietnam and other countries. Provide legal and Vietnam market advice for foreign companies who would like to invest in Vietnam. 5. Participate in food business, food services, high-grade restaurant, etc 6. Major in training. Training for internal affairs, diplomacy, foreign business, trading, organization accounting, orientation measure for company, society and global economy; Law on production, business, competition, tax, and etc. 7. Trade in real estate 8. Import specialized battery vehicles 9. Bank, trade in gold, silver and jewels
22 | 20th Anniversary of Lien Hoa Group
LIEN HOA JEWELRY CENTER
L
ien Hoa Jewelry Center specializes in trading and processing the high-quality jewelry products from gold, silver, gemstone and diamond. With the cooperation of Pranda Group (Thailand) which specializes in manufacturing and trading jewels for over 35 years and is present at many countries in the world as England, USA, France, Germany, China, India‌, Lien Hoa Jewelry Center contributes to provide the Vietnam market with the jewelry products with high quality and multiform designs, and meets the need of Vietnamese customers who are highly aesthetic.
20th Anniversary of Lien Hoa Group | 23
LIEN HOA TRADING AND TRAVEL SERVICES JOINT STOCK COMPANY
B
eing established on 22nd November, 1991 in Vung Tau City, Lien Hoa Trading and Travel Services Joint Stock Company (its precursor was Lien Hoa Trading and Travel Services Co., Ltd) specializing in professional travel business with the guideline of “Diversified program – Reasonable price – Attentive service”.
With function of direct business and financial investment in other member companies of the Group, Lien Hoa Trading and Travel Services Joint Stock Company has rights to control subsidiary companies through investment capital. Lien Hoa holding company will invest and entrust subsidiary companies with management of capital, technology, trademark and market. It is responsible for inheriting rights and legal obligations of Lien Hoa Group according to lawful regulations. With main operation in travel, Lien Hoa Trading and Travel Services Joint Stock Company, the Company has gained achievements after 15 years of incessant striving. At present, the Company is supplying services such as: • International travel tours • Air ticket agent • Business in food, restaurant and hotel services • Touring car for rent • International commercial information support and consultancy for import and export in Vietnam
24 | 20th Anniversary of Lien Hoa Group
BRANCH OF LIEN HOA TRADING AND TRAVEL SERVICES JOINT STOCK COMPANY
International travel license no. 77-005/2010/TCDL - GP LHQT Being one of travel companies specializing in: Domestic travel: Hanoi – Dien Bien – Ha Long Bay – Sapa – Tam Thanh Cave – Sen Village of President Ho Chi Minh’s home town – Phong Nha Cave – Hue Royal Palace – Ngu Hanh Son – Hoi An ancient street – Tay Son museum – Nha Trang – Da Lat – Buon Don – Ha Tien – Can Tho – Soc Trang – Nam Can Foreign travel: • Thailand – Cambodia – Singapore – Malaysia – Indonesia – China – Hong Kong – Belgium – Netherlands – America, etc. • Customer seminar and conference organization • Air ticket agent • Hotel booking • New model touring car for rent
20th Anniversary of Lien Hoa Group | 25
Lien Hoa hotel was commenced on 6th January, 1992 and opened on 24th December, 1992 in Vung Tau City.
LIEN HOA HOTEL
L
ien Hoa hotel was commenced on 6th January, 1992 and opened on 24th December, 1992 in Vung Tau City.
Lien Hoa hotel was the first business unit of Lien Hoa Group named Lien Hoa Trading and Travel Services Co., Ltd. Locating at No. 177 Le Hong Phong, Vung Tau City. It is situation in an area of potential. It has in its advantage the natural and harmonious beauty of the sea and mountains, and its location is convenient for tourists and business travelers alike that the Executive Board puts its faith in the continued development and operational of Lien Hoa hotel. With 21 well-equipped rooms with as air conditioning, refrigerator, electric heater, television and telephone, and harmonious and warm decoration, the hotel is always satisfactory to tourists’ need when traveling to Vung Tau. In addition, the hotel also has a service complex including restaurant with capacity of 300 tourists and enough Asian and European
26 | 20th Anniversary of Lien Hoa Group
dishes, especially food with characteristic of the South Vietnam such as chicken with aganonerion polymorphum leaves, crispy fried elephant eared fish, Keo fish hot pot and sand goby simmered in pepper. For those who are on business, meeting room is available with capacity of 200 people, full sound, light, projector and computer. There is also karaoke room for relaxing with friends and family, service of train and air ticket booking and guide. With the guideline of “Thoughtfulness, friendliness”, the Board of management always directs all staff to comply with the given policy, create trust from tourists, and make them feel warm and happy as if they resting in their own home. Hence, during the 20 past years, the image of Lien Hoa hotel is always in the heart of domestic and foreign tourists. Many overseas Vietnamese families travel back to their homeland for Tet holiday choose Lien Hoa hotel.
ONE MEMBER CO., LTD
GOOD BREAD The company specializes in making and distributing high-grade breads with good quality with hygiene assurance. With investment capital of billion dongs for production line, the Company always aims at the target of long-term business and has the determination to become a well-known bread trademark company in Vietnam.
20th Anniversary of Lien Hoa Group | 27
FOREVER GREEN RESORT
W
ith estimated investment of USD50 million, Forever Green Resort is a project of major proportion for the Group. With total construction area of approximate 20 hectares in a rich land near Tien River, the Forever Green Resort is divided into 3 main areas with full high end resort services of 5-star standard. Accommodations include: hotel, restaurant, spa, swimming pool, floating restaurant, and relaxing activities such as picking fruit, fishing and rowing boat and junk boat tours along the banks of river. The Forever Green Resort takes full advantage of specific characteristics of the South Vietnam river region to create its own and unique features. Forever Green Resort is a project that Group’s Executive Board holds in warm regards, especially the Chairwoman Truong Thi Nhi. Through this project, she desires to help Ben Tre continue its development, pioneering high investment projects within the province to accelerate tourism and provide a high end resort in the province as well as the Mekong River Delta Region. The project completed area B and will begin a trial operation in the near future.
20th Anniversary of Lien Hoa Group | 29
CENTER FOR INFORMATION TECHNOLOGY INTRODUCTION OF ELECTRICITY, ELECTRONICS & INFORMATION TECHNOLOGY In June, 2003, a Branch of Lien Hoa Trading and Travel Services Joint Stock Company was established at No. 199 Nam Ky Khoi Nghia, Ward 7, District 3, Ho Chi Minh City with a staff of electric – electronic, information technology and telecommunication engineers, and economic experts who were trained domestically and overseas. Main line of business : • Specialize in researching and supplying solutions of standby power source such as uninterruptible power system (UPS), solar electric system, wind electric system; supply power to electronic, information technology, financial, medical, telecommunication, security and defense equipment, etc • Supply solutions of electric power saving • Import and exclusively distribute uninterruptible power system Sunpac in Vietnam • Major in distributing information technology products: server, laptop computer, desktop computer, office equipment, printing and network equipment, computer components of famous firms such as Intel, Asus, Kingston, Lenovo, HP, Canon, Acer, Dell, Sony, Samsung, Panasonic, … • Has extensive agency system of more than 600 companies and shops distributing electronic – information technology products in 64 provinces nationwide.
PRODUCTS
SERVICES
- Uninterruptible power system Sunpac ( UPS Sunpac ) : Capacity of 650VA-1000KVA (Time of storing power varies from 5 minutes to 24 hours depending on outside battery and loading capacity) 30 | 20th Anniversary of Lien Hoa Group
Offline 650VA-1500VA
3 phases 10-400KVA
EHR 700VA-2000VA ( Lưu điện lên đến 12 giờ cho PC )
Online Rackmount 1-3KVA
Module 6KVA-120VA
Solar energy system Capacity of 250W-5KW for household
Solar energy generating system: capacity of 250KW
LED light
20th Anniversary of Lien Hoa Group | 31
Led Display Board Traffic Signal Board Led Light for Car Used Led Display Screen General Led Lighting Battery: Capacity of 7Ah-1000Ah by Panasonic, Rocket, Vision,… 2. Task: Lien Hoa JSC imports and distributes uninterruptible power system Sunpac, solar electric system, wind electric system and LED light in Vietnam with distributor system in the whole country. It also supplies optimal solutions of standby power source with careful warranty policy. 3. Development target: • Incessantly train and improve qualification of staff for better satisfaction to customer’s need; • Found authorized distribution and warranty centers nationwide to solve technical problems timely; • Strive for being a leading companies specializing in researching, developing and supplying solutions of standby power source in Vietnam such as uninterruptible power system (UPS), solar energy system, wind energy system, etc.. 4. Distribution system: • Ho Chi Minh City • Hanoi • Western • Central region • Highlands 5. Typical works: • Installation of solar energy electric system for Ben Tre Resort • Installation of solar energy electric system for household • UPS supply to market system CoopMart, Mobile communication center in zone 2, Airport of Ho Chi Minh City, Education Department of provinces in the South Vietnam, hospitals, Research Institutes, banks, Industrial parks – Processing Zone, etc. For more details, please contact: CENTER FOR BUSINESS – DISTRIBUTION BRANCH OF LIEN HOA TRADING AND TRAVEL SERVICES JOINT STOCK COMPANY Address: 199 Nam Ky Khoi Nghia, Ward 7, District 3, Ho Chi Minh City Telephone: (+84-8) 39321615 – 39322428 – Fax: (+84-8) 39321716 Email: info@lienhoagroup.com Website: www.lienhoasolution.com – www.upssunpac.com.vn
32 | 20th Anniversary of Lien Hoa Group
AQUAPRODUCE LLP - SINGAPORE
A
quaproduce LLP was established in 2009 specializing in agricultural and aquatic product supply. Its head office is located in Singapore with financial management and logistics, and production and supply source in Vietnam. Aquaproduce LLP ensures product source in Ben Tre Province, Vietnam, from the origin to processing, preservation, transport and marketing of agricultural and aquatic products for Singapore and the world as well. Aquaproduce LLP now has tree food factories in Jurong Food Hub near Jurong port specializing in processing, preserving and distributing agricultural products.
Range of products: • Fish • Fruit • Meat Address: 15 Jalan Tepong #05-11 Singapore 619336 Tel: 65-62566788 Fax: 65-62507760
20th Anniversary of Lien Hoa Group | 33
ALOE TRADING CO., LTD
B
eing the main force of Lien Hoa Group – Aloe Trading Co., Ltd (ATC) is a sole importer and distributor of USA Forever Living Products (FLP) – a largest company specializes in producing and distributing aloe products in the world. It was officially established on 15th June, 2002, by the application of advanced business model of FLP, Aloe Trading Co., Ltd used multi-level marketing model that was very active and competitive. Through this model, products are widely introduced to consumers by a independent distributor network. In the initial period when Vietnam had no competition law and decree on multi-level marketing management, ATC met difficulties during its operation. However, when Vietnam issued the Competition Law according to the Law of President No.23/2004/L - CTN on 14th December, 2004 and the Government issued Decree No.110/2005/ND- CP on 24th August, 2005 on multi-level marketing management, its business had more advantages.
34 | 20th Anniversary of Lien Hoa Group Forever Living Products (FLP) Hoa Kỳ
With the mission of being the main force of Lien Hoa Group, ATC gradually betters itself to control Vietnam market, supply products with preeminent function made by advanced and modern technology use in the USA to improve health and beauty for Vietnamese people. It gave the Vietnamese people the opportunity to use and enjoy useful products similar to those produced in other nations all over the world. For over nine years of operation, ATC affirms its steady advances more and more by annual figures. Its annual current revenue gains over 300 billion dongs, pays over 70 billion dongs to the State budget and has 400,000 distributors of the
whole country. With its achievements, ATC is highly appreciated by relevant authorities because it always complies with relevant laws, especially duty of tax payment to the State budget. It was awarded certificates of merit by Tax Department, Ho Chi Minh City’s Tax Bureau, General Department of Taxation and Ministry of Finance. In addition, its leader was elected Chairman of Vietnam Multi Level Marketing Association, and Vice Chairman of Vietnam Functional Food Association. At present, ATC has 4 branches and 11 product distribution centers nationwide.
20th Anniversary of Lien Hoa Group | 35
IMAGES AND INFORMATION OF MAIN BRANCHES
AND DISTRIBUTION CENTERS OF ALOE TRADING CO., LTD
Sole importer: Aloe Trading Co., Ltd (ATC) Head office: 199 Nam Ky Khoi Nghia, Ward 7, District 3, HCMC Telephone: (08) 39325076 * Fax: (08) 39325928 Email: atclohoi@hcm.vnn.vn Website: http://www.flpvietnam.com
Branch in Ho Chi Minh City: 19C Cong Hoa, Ward 12, Tan Binh District, HCMC Telephone: 39485173 - 39485119 - 39485120 Fax: 39485139
Branch in Hanoi: 46 Giang Van Minh, Doi Can Ward, Ba Dinh District, Hanoi Telephone: (04) 37236198 Fax: (04) 37236197 - 37227300
Branch in Can Tho: 51F Nguyen Trai, Thoi Binh Ward, Ninh Kieu District, Can Tho City Telephone: (0710) 3750666 - 3750668 * Fax: (0710) 3750222
Branch in Vung Tau: No. 177 Le Hong Phong, Ward 8, Vung Tau City, Ba Ria Vung Tau Province Telephone: (064) 3853533 – 3852718 Fax: (064) 3852225 Manager: Tran Thi Yen 36 | 20th Anniversary of Lien Hoa Group
Distribution Centers 1. Sao Mai Trading Co., Ltd 199 Le Thanh Tong, May Chai Ward, Ngo Quyen District, Hai Phong City Telephone: (031) 3837352 - 2642210 * Fax: (031) 3753150 Email: saomai_199@yahoo.com.vn Manager: Nguyen Thi Lien (0913671046) 2. Branch of Sao Mai Trading and Tourist Co., Ltd in Hai Duong Joint Venture Center, Vieng Chan, Hai Duong Telephone: (0320) 3896652 3. Branch of Sao Mai Trading and Tourist Co., Ltd in Thai Binh House of Mrs. Pham Thi Thu, Km 6, Road 10, Vu Thu, Thai Binh Province Telephone: (036) 3618308 - 0932 200 080 4. Dat Loc Co., Ltd 75 Ly Tu Trong, Thach Thang Ward, Hai Chau District, Da Nang City Telephone: (0511) 3898112 - 3898073 Fax: (0511) 3898073 Email: athiflpvn@yahoo.com - ngocdiemhoangthi@yahoo.com Manager: Nguyen Anh Thi (0903152504) 5. Hong Duong Trading Co., Ltd 5F1, Nguyen Ai Quoc Road, Street 6, Trung Dung Ward, Bien Hoa City, Dong Nai Province Telephone/Fax: (061) 6292243 Manager: Ms. Phuong (0907689270) 6. Viet My Trading One Member Co., Ltd 03 Tang Bat Ho, Pleiku City, Gia Lai Province Telephone: (059) 3720368 - 3888337 Fax: (059) 3717107; (059) 3719938 Email: duchaibm2000@yahoo.com Manager: Nguyen Duc Hai (0913450883) 7.New Vitality Co., Ltd 20 Truong Dinh, Phuoc Tien Ward, Nha Trang City, Khanh Hoa Province Telephone: (058) 3838458 - 6253589 Fax: (058) 3516061 Manager: Vo Ngoc Vinh (0903743745) 8. Cong Thanh Trading One Member Company Limited 821 Phu Rieng Do, Tan Binh Ward, Dong Xoai Town, Binh Phuoc Province Telephone/Fax: (0651) 6250645 Manager: Dau Van Sau (0982 551 073) 9. Lien Danh Trading Co., Ltd 444 Luong Ngoc Quyen, Group 6, Dong Quang Ward, Thai Nguyen City, Thai Nguyen Province Telephone: (0280) 3840566 Fax: (0280) 3840566 Manager: Dang Huu My (0983 275769) 10. Thien Nam Trading Services Co., Ltd Lot D, No. 20 Hai Ba Trung, Vinh Quang Ward, Rach Gia City, Kien Giang Province Telephone: (0776) 254169 Manager: Truong Kim Tai (0989024699) 20th Anniversary of Lien Hoa Group | 37
SOCIAL ACTIVITIES
G
eneral Director of Lien Hoa Group – Mrs. Truong Thi Nhi has confided: “I achieve a rise from difficult circumstance. Therefore, I thoroughly understand poverty sufferings and its misfortune. When doing business at the age of 20, I always nurture a dream “if I succeed in my career on a certain day, I will contribute to bring pleasure to those who lack of luck in their life”. With such humane dream, throughout her activities, the Chairwoman of Lien Hoa Group spent billions of dongs on social events, such serving Heroic Vietnamese Mothers all their life, supporting poor but good students, building house of compassion for the poor, relieving compatriots who suffer from natural calamity every year, raising fund for Association for Victims of Agent Orange, and supporting charity fund. Furthermore, she actively participated in the movements towards community of localities such as humanitarian blood donation, walking for the poor, local government advocacy in policies for deserving people and the poor. In coming time, together with the target of business promotion, Lien Hoa Group continues to step up humanitarian activities in the community with the desire ofpromoting a better future for all people.
38 | 20th Anniversary of Lien Hoa Group
GROUP’S PROPERTIES AND COMING PROJECTS
Long Thanh rest-stop
Villa in My Tho
High-grade apartment in Singapore
LONG THANH REST-STOP Located in National Road 52, Phuoc Thai Commune, Long Thanh District, between Ho Chi Minh City and Vung Tau is a spacious, lush, quiet facility that is ideal for conferences, trainings and for tourists and passengers to stop and rest before continuing on journeys. VILLA IN VUNG TAU Being located at No. 12B Tran Phu, Vung Tau on a dreamlike hill towards the sea, it is an ideal resort for the Executive Board and whole staff of the Group. VILLA IN MY THO The villa which is at 29/3 Le Thi Hong Gam, Ward 6, My Tho City is also a place of relaxation and rest for the Executive Board and staff members who are in the area for business. It reminds boarders of unforgettable childhood memories of sacred maternal love. Also, it is the place Mrs. Nhi learned valuable lessons in entrepreneurship. She uses this place to share her experiences with our youth. HIGH-GRADE APARTMENT IN SINGAPORE No. 10 ANSON ROAD INTERNATIONAL PLAZA, SINGAPORE 38 # 15 Located on the 38th floor of a 50-storey building near a port of Singapore is a rest-stop which Executive Board use during business trips abroad. With a beautiful view and year-round onshore wind, the apartment in International Plaza helps people dispel their worries and stress and stop to enjoy life. Also, it is a place used for hosting international guests, hold meeting and exchange commercial investments. LIEN HOA BUILDING PROJECT Lien Hoa Group officially owned the villa within the area of 1,000m2 in one of the most favorable locations of Ho Chi Minh City, at No. 199 Nam Ky Khoi Nghia, Ward 7, District 3. The Group is planning to remodel it into a 20-storey building with food services, shopping, company offices and high end apartments. Being located in one of the very few nicer center areas of Ho Chi Minh City and having great company offices, the future building will be one of the enterprise’s options and residence of senior officers with contributions to development of the Group. The building at No. 19C Cong Hoa, Ward 12, Tan Binh District is a place of gathering for over 400,000 distributors of Aloe Trading Co., Ltd under Lien Hoa Group for sales, seminar and event management.
20th Anniversary of Lien Hoa Group | 39
LIEN HOA GROUP Vung Tau:
173 Le Hong Phong St., Vung Tau City, Vietnam Tel : 84 64 852 718 - Fax : 84 64 852 225 Ho Chi Minh: 199 Nam Ky Khoi Nghia St., Ho Chi Minh City, Vietnam Tel : 84 9 322 253 - Fax : 84 9 322 254 Singapore: 10 Anson Road #38-15, International Plaza, Singapore 079903 Tel: 65 6221 5515 - Fax: 65 6227 5515 Writer: Lien Hoa Group Responsibility for content: Hoang Vu - Trinh Dinh Quynh Art Designer: Van Tuoi - Huyen Tran - Tuan Kiet Number of pages: 40 Size: 20 X 27cm Copyright of Lien Hoa Group