Brand’s USP / identity

Stella McCartney was born in London to british singer-songwriter Paul McCartney and photographer, vegetarian and animals rights activist Linda McCartney whose values and appreciation for beauty continue to inspire her today. She graduated from Central St Martins in 1995 and becoming recognisable for her womenswear’s sharp tailoring, bold aesthetics and masculine energy. she was appointed the Creative Director of Chloe in Paris in 1997 and led the house to commercial success. In 2001 she launched her luxury fashion house and showed her first collection in Paris. she has never used leather, feathers, skin or fur in any of her designs and has continued to grow its sustainability thought leadership, material and supply chain innovation, partnerships and more. The key highlights for the brand are luching the STELLA fragrance in 2003, the ongoing adidas by Stella McCartney athletic-wear partnership in September 2004 and the first lingerie collection in 2008. In 2009 the Falabella bag was introduced which distinguished by a braided chain detail and the vegan accessory is one of the fashion house’s best-selling items.Also Stella Kids was launched that year and it additionally expanded into eco-friendly eyewear in 2011.

she was appointed Team Great Britain’s Creative Director for the 2012 London Summer Games by adidas which was the first time in history of the games that a leading fashion designer has designed the apparel for the team across all Olympic competitions. She launched a new POP fragrance in 2016 and unveiled her first full swimwear collection. Also she was invited to be the adidas Team GB Creative Director again for the Summer 2016 Olympic Games in Rio.she designed the first-ever vegan Stan Smith in Fall 2018 and she also launched the Stella McCartney Cares Foundation that year which is a non-profit charity platform supporting sustainability and breast cancer awareness she also Meghan Markle’s wedding reception dress in late 2018 and partnered with the United Nations on a sustainable fashion charter. In 2019 she entered into a partnership with LVMH to further develop her brand but whilest retaining majority ownership. She was a special advisor on sustainability to Bernard Arnault and the conglomerate’s executive committee. She also became the first fashion designer to appear on the cover of American Vogue in January 2020.she has 46 freestanding stores across New York City, London, Paris, Milan, Tokyo, Shanghai and Beijing. There collections are sold in 77 nations through 863 specialty shops and department stores, and ship to 40 countries by online.

They are committed to always being responsible, honest and accountable with a positive impact on people, the planet and all its creatures so that they can protect it for tomorrow. There sustainable vision is guided their values. Which are making every action count, inspiring trust and celebrating life. They try to create beautiful and desirable products with the least impact on the environment. Their conscious values are also the inspiration behind their innovation. They try to create the most cutting-edge materials and animal alternatives and continuing towards circularity and being fully transparent by developing tools to measure and report their impact. Stella MaCartney has been committed to creating clothes that will not harm the environment

Examols Of Sustanibol Inventions Used ByStella McCartney

Throu the years she has sustainable innovation such as powering all UK locations with renewable energy from Ecotricity , using organic cotton, going PVC-free, using plant-based resins and plastics in products, partnered with International Trade Centre’s Ethical Fashion Initiative to support artisans in Kenya with a Fairtrade accessories collection, using biodegradable rubber in there footwear, using recycled polyester and ining, partnered with the Natural Resources Defence Council on their Clean by Design programme, banned plastic water bottles from all Stella offices, joined the Ethical Trading Initiative an alliance of companies, trade unions and NGOs that promotes respect for workers’ rights around the globe, all there wood used is FSC-certified, and paper packaging is also either FSC-certified or from recycled sources, they went angora-free and introduced Eco Alter-Nappa an vegan alternative to animal leather, installed LED lighting and 100% renewable energy sources in there London flagship store, started using bio-based TPU for shoe soles, made from 49% renewable resources, join the Wildlife Friendly Enterprise Network, partnered with the environmental NGO, Canopy, We launched our Fur Free Fur, recycled cashmere to ready-to-wear collections, used forest-friendly viscose used in ready-to-wear made from FSC-certified pulp, verified by the CanopyStyle Audit, launched a collection of backpacks and travel bags made from recycled nylon. , lower-impact metals, added certified wool yarns for knitwear, recycled nylon, aluminium, on there handbag chains. They created the first handbag made from Bolt Threads’ Mylo a mycelium-based vegan alternative to animal leather. They are committed to the Ellen MacArthur Foundation’s UK Plastic Pact and initiated the creation of a multi-brand industry collaboration in Italy, focusing on increasing awareness around social sustainability and empowering suppliers. Adidas by Stella McCartney developed the first-ever garments made with evrnu’s NuCycl yarn. They made the most sustainable Hunter boot ever crafted with sustainable and traceable rubber. They began using SOKTAS regenerative cotton in there ready-towear. Started using 100% plant-based and biodegradable stretch denim. They introduced bio-lenses in her eyewear and bio-acetate frames in Stella Kids eyewear. She launched Stellawear with is a sustainable innovation fusing underwear and swimwear made from Aquafil ECONYL® regenerated nylon and ROICA™ elastane. They released there Air Slide, made from recycled industrial materials and incorporated more recycled materols into there Falabella bag collection and introduced regenerative fibres to there collections. Thay were the only brand from the fashion industry to attend COP26 with there travelling exhibition, Future of Fashion. Thay released the first commercially available Mylo handbag, introduced Recycrom dye, Humana denim made from recycled textile waste and repurposed LVMH Nona Source deadstock fabrics. Debuted a new vegan alternative to animal leather using grape waste. They switched from plastic tape and Seaman bags to paper alternatives in there supply chain packaging. They launched there close-the-loop garment, a parka made from ECONYL® designed to be returned and regenerated into new yarn at its end of life.

Stella McCartney Values

Stella McCartney values are that the ethics and values behind the name are a huge part of what it stands for, meaning the designer uses no leather, no fur and ensures the people who are making her garments are not put in any danger.