Sustainability values

Stella McCartney unique selling proposition is that it provides fashion products that are free from any animal products. They challenge and push boundaries to make luxurious products in a way that fit for the world we live in today and the future. Each decision they make is a symbol of thir commitment to defining what the future of fashion looks like. From never using leather or fur and trying new alternative materials to cutting edge technologies, going towards circularity, protecting ancient and endangered forests and measuring their impact with different tools.

Reformation

There competiters for Stella McCartney are Reformation which is founded by Yael Aflalo, who starts by retailoring vintage clothing in the back of there first store on La Brea in Los Angeles. It is best known for its party dresses and cute mix and match separates. Also it is Known for its sustainability beying at the core of everything they does. Today they make effortless silhouettes that celebrate the feminine figure and they are a sustainable luxury fashion brand. £ 300 £ 200 £ 278

Key Competitors

Victoria Beckham

Victoria Beckham founded her fashion label in 2008. The transition from designer to Creative Director of her own brand was fuelled by obsession with fashion, a natural, attention to detail and an ability to influence. Today the brand versatile and wearable but rooted in luxury sensibility that shows the imagination. It is a Luxury brand.