FASHION FUNGI: Introducing the Summer 2022 campaign

FASHION FUNGI: Introducing the Summer 2022 campaign

Fungi is everywhere even if we dont see it. Many experts say that when our ancestors ate psilocybin it opened their minds to spirituality, culture and language. Fungi connect all of us it is rooted in our species’ past and offering hope for tomorrow. In there importance to Earth’s ecosystems and across medicine, food and materials, 90% of fungi species are undocumented. Mushrooms do not get the attention largely because many do not understand them or are afraid of them. Her Summer 2022 collection chooses to optimistically celebrate fungi as the future of fashion and our planet. Her summer 2022 takes a psychedelic trip into nature. The campaign was shot by creative duo Mert and Marcus at the Marqueyssac gardens in the South of France and at the Espace Niemeyer in Paris this season’s runway show venue. The space gives the sense of being in a mushroom cap, an nod to Oscar Niemeyer’s artistic expression and openness. The campaign was headed, created and directed and by Japanese dancer Aoi Yamada.