Brand’s USP / identity
Stella McCartney was born in London to british singer-songwriter Paul McCartney and photographer, vegetarian and animals rights activist Linda McCartney whose values and appreciation for beauty continue to inspire her today. She graduated from Central St Martins in 1995 and becoming recognisable for her womenswear’s sharp tailoring, bold aesthetics and masculine energy. she was appointed the Creative Director of Chloe in Paris in 1997 and led the house to commercial success. In 2001 she launched her luxury fashion house and showed her first collection in Paris. she has never used leather, feathers, skin or fur in any of her designs and has continued to grow its sustainability thought leadership, material and supply chain innovation, partnerships and more. The key highlights for the brand are luching the STELLA fragrance in 2003, the ongoing adidas by Stella McCartney athletic-wear partnership in September 2004 and the first lingerie collection in 2008. In 2009 the Falabella bag was introduced which distinguished by a braided chain detail and the vegan accessory is one of the fashion house’s best-selling items.Also Stella Kids was launched that year and it additionally expanded into eco-friendly eyewear in 2011.
she was appointed Team Great Britain’s Creative Director for the 2012 London Summer Games by adidas which was the first time in history of the games that a leading fashion designer has designed the apparel for the team across all Olympic competitions. She launched a new POP fragrance in 2016 and unveiled her first full swimwear collection. Also she was invited to be the adidas Team GB Creative Director again for the Summer 2016 Olympic Games in Rio.she designed the first-ever vegan Stan Smith in Fall 2018 and she also launched the Stella McCartney Cares Foundation that year which is a non-profit charity platform supporting sustainability and breast cancer awareness she also Meghan Markle’s wedding reception dress in late 2018 and partnered with the United Nations on a sustainable fashion charter. In 2019 she entered into a partnership with LVMH to further develop her brand but whilest retaining majority ownership. She was a special advisor on sustainability to Bernard Arnault and the conglomerate’s executive committee. She also became the first fashion designer to appear on the cover of American Vogue in January 2020.she has 46 freestanding stores across New York City, London, Paris, Milan, Tokyo, Shanghai and Beijing. There collections are sold in 77 nations through 863 specialty shops and department stores, and ship to 40 countries by online.
They are committed to always being responsible, honest and accountable with a positive impact on people, the planet and all its creatures so that they can protect it for tomorrow. There sustainable vision is guided their values. Which are making every action count, inspiring trust and celebrating life. They try to create beautiful and desirable products with the least impact on the environment. Their conscious values are also the inspiration behind their innovation. They try to create the most cutting-edge materials and animal alternatives and continuing towards circularity and being fully transparent by developing tools to measure and report their impact. Stella MaCartney has been committed to creating clothes that will not harm the environment
Examols Of Sustanibol Inventions Used ByStella McCartney
Throu the years she has sustainable innovation such as powering all UK locations with renewable energy from Ecotricity , using organic cotton, going PVC-free, using plant-based resins and plastics in products, partnered with International Trade Centre’s Ethical Fashion Initiative to support artisans in Kenya with a Fairtrade accessories collection, using biodegradable rubber in there footwear, using recycled polyester and ining, partnered with the Natural Resources Defence Council on their Clean by Design programme, banned plastic water bottles from all Stella offices, joined the Ethical Trading Initiative an alliance of companies, trade unions and NGOs that promotes respect for workers’ rights around the globe, all there wood used is FSC-certified, and paper packaging is also either FSC-certified or from recycled sources, they went angora-free and introduced Eco Alter-Nappa an vegan alternative to animal leather, installed LED lighting and 100% renewable energy sources in there London flagship store, started using bio-based TPU for shoe soles, made from 49% renewable resources, join the Wildlife Friendly Enterprise Network, partnered with the environmental NGO, Canopy, We launched our Fur Free Fur, recycled cashmere to ready-to-wear collections, used forest-friendly viscose used in ready-to-wear made from FSC-certified pulp, verified by the CanopyStyle Audit, launched a collection of backpacks and travel bags made from recycled nylon. , lower-impact metals, added certified wool yarns for knitwear, recycled nylon, aluminium, on there handbag chains. They created the first handbag made from Bolt Threads’ Mylo a mycelium-based vegan alternative to animal leather. They are committed to the Ellen MacArthur Foundation’s UK Plastic Pact and initiated the creation of a multi-brand industry collaboration in Italy, focusing on increasing awareness around social sustainability and empowering suppliers. Adidas by Stella McCartney developed the first-ever garments made with evrnu’s NuCycl yarn. They made the most sustainable Hunter boot ever crafted with sustainable and traceable rubber. They began using SOKTAS regenerative cotton in there ready-towear. Started using 100% plant-based and biodegradable stretch denim. They introduced bio-lenses in her eyewear and bio-acetate frames in Stella Kids eyewear. She launched Stellawear with is a sustainable innovation fusing underwear and swimwear made from Aquafil ECONYL® regenerated nylon and ROICA™ elastane. They released there Air Slide, made from recycled industrial materials and incorporated more recycled materols into there Falabella bag collection and introduced regenerative fibres to there collections. Thay were the only brand from the fashion industry to attend COP26 with there travelling exhibition, Future of Fashion. Thay released the first commercially available Mylo handbag, introduced Recycrom dye, Humana denim made from recycled textile waste and repurposed LVMH Nona Source deadstock fabrics. Debuted a new vegan alternative to animal leather using grape waste. They switched from plastic tape and Seaman bags to paper alternatives in there supply chain packaging. They launched there close-the-loop garment, a parka made from ECONYL® designed to be returned and regenerated into new yarn at its end of life.
Stella McCartney Values
Stella McCartney values are that the ethics and values behind the name are a huge part of what it stands for, meaning the designer uses no leather, no fur and ensures the people who are making her garments are not put in any danger.
Sustainability values
Stella McCartney unique selling proposition is that it provides fashion products that are free from any animal products. They challenge and push boundaries to make luxurious products in a way that fit for the world we live in today and the future. Each decision they make is a symbol of thir commitment to defining what the future of fashion looks like. From never using leather or fur and trying new alternative materials to cutting edge technologies, going towards circularity, protecting ancient and endangered forests and measuring their impact with different tools.
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£70 £350 £790 £1,390 £390 £2,300 £1,750 Product
Reformation
There competiters for Stella McCartney are Reformation which is founded by Yael Aflalo, who starts by retailoring vintage clothing in the back of there first store on La Brea in Los Angeles. It is best known for its party dresses and cute mix and match separates. Also it is Known for its sustainability beying at the core of everything they does. Today they make effortless silhouettes that celebrate the feminine figure and they are a sustainable luxury fashion brand. £ 300 £ 200 £ 278
Key Competitors
Victoria Beckham
Victoria Beckham founded her fashion label in 2008. The transition from designer to Creative Director of her own brand was fuelled by obsession with fashion, a natural, attention to detail and an ability to influence. Today the brand versatile and wearable but rooted in luxury sensibility that shows the imagination. It is a Luxury brand.
£990.00
£550.00
£490.00
Brand Ambassador
Stella Mccartney target marget groups are and males and females aged between 2534-year-olds. Their ambassadors are Blake Lively, Karlie Kloss, Caroline Wozniacki and Carmen Jordá also she would continue as creative director and ambassador of her brand.
Carmen Jordá
Age
34 years old
Profeshion
Motor Racing Driver
Where She Lives
Valencia, Spain and Miami, Florida
Intrest And Hobbys
Her style is sports chic and likes to be comfortable but with a hint of sophistication. She likes wearing jeans, a nice top, and a pair of heels and things that transition well for day were to night were. Her work look is casual usually training gear but she usually wear dresses with back cutout, or a high leg slit. She likes simple designs that make her feel strong, confident and sexy. She loves speding time with her family and going shoping.
Omnichannel platforms
FASHION FUNGI: Introducing the Summer 2022 campaign
FASHION FUNGI: Introducing the Summer 2022 campaign
Fungi is everywhere even if we dont see it. Many experts say that when our ancestors ate psilocybin it opened their minds to spirituality, culture and language. Fungi connect all of us it is rooted in our species’ past and offering hope for tomorrow. In there importance to Earth’s ecosystems and across medicine, food and materials, 90% of fungi species are undocumented. Mushrooms do not get the attention largely because many do not understand them or are afraid of them. Her Summer 2022 collection chooses to optimistically celebrate fungi as the future of fashion and our planet. Her summer 2022 takes a psychedelic trip into nature. The campaign was shot by creative duo Mert and Marcus at the Marqueyssac gardens in the South of France and at the Espace Niemeyer in Paris this season’s runway show venue. The space gives the sense of being in a mushroom cap, an nod to Oscar Niemeyer’s artistic expression and openness. The campaign was headed, created and directed and by Japanese dancer Aoi Yamada.
Current Advertising Campaigns
The rewilding and rechilding of Stella McCartney Spring 2023 advertising campaign
The rewilding and rechilding of Stella McCartney Spring 2023
For spring 2023 Stella McCartney is about living harmoniously with nature, returning to the innocence of childhood and embracing our wild selves. It is rooted in the notions of rewilding and rechilding, This is made for an untamed Stella woman living freely and in harmony with Mother Earth. this is the most sustainable collection and it is made with 85% conscious materials. The campan was shoot by photographer Theo Wenner.
Campaigns
In a world facing of resource abundance, women’s textiles to new sources, here on Earth other planets, innovative designs are rooted in inspired by space
Future Terrains
Terrains facing the end abundance, textiles will look sources, either Earth or on planets, resulting in designs that nature or space
Future Terrains
Futristic Space and Nsture
Surface Pattern Design 1
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Surface Pattern Design 2
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Surface Pattern Design 3 #KBRPW03.1
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Illustrations
Range Plan 1
Range Plan 2
Spec Sheet 1
Spec Sheet 2
Kathleen Bassett & Stella Mccartney
Kathleen Bassett
Stella Mccartney
Kathleen Bassett & Stella Mccartney
KB & Stella
KB & Stella Mccartney
KB & Stella Mccartney
KB & Stella Mccartney
KB & Stella Mccartney
KB
SM
Kathleen Bassett
Stella Mccartney
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Kathleen Bassett & Stella Mccartney
Bassett & Mccartney
Kathleen Bassett & Stella Mccartney
Kathleen Bassett & Stella Mccartney
Stella Mccartney
Mccartney
KB & Stella Mccartney
KB & Stella Mccartney
Kathleen Bassett
Stella Mccartney
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Kathleen Bassett
Stella Mccartney
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Marketing 1
Marketing 2
KathleenBassett&StellaMccartney
KathleenBassett&StellaMccartney
Stella Mccartney
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Kathleen Bassett
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Marketing
Advertisements
Evaluation
The objective of this project was to research into a sustainable brand and design a collection with the brand as well as building rtney sustainable values and identity with the trend future terrains with the enfosit of looking to nature and space for inspiration. have learn of know technologies such as clod 3D and I have boult on my existing knowledge. Wot worked well in my portfolio style of the brand but also building my own style in the pagers. Wot I could improve on was my digital illustrations and play
variation of layouts in my work.
building on your digital skills with photoshop, illustrator and InDesign. My inspiration for the project was stela McCainspiration. Wot I have learn from this project was the different way of putting a pattern in to drawing or images. Also, I portfolio was my research pages and the layout of my concept which reflected the merging of space and nature with the play around with the layout of my pages more to get different effects. Next time I would like to improv on having a
