Minimal Beauty

MARKET STUDY BEAUTY NOTES

below ALLIES OF SKIN, featured on page 50

MINIMAL BEAUTY

A trio of intriguing skincare brands is earning rave reviews with powerful formulas wrapped in chic minimal packaging.

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ROYAL FERN

G erman

beauty brand Royal Fern is spreading the word about the anti-aging properties of the royal fern, an evergreen plant that has adapted to changing living conditions here on earth for over 400 million years. Developed by renowned dermatologist Dr. Timm Golueke (he has over 500 cosmetic patents to his name), the brand offers an edited range of effective skincare formulas housed in simple white packaging. Each product in the line contains Dr. Golueke’s patented Royal Fern Complex, a blend of ingredients that works to stimulate cell turnover, reduce hyperpigmentation and fend off the unwelcome effects of UV light exposure. Plus, these proprietary formulas are time-released, meaning your skin will stay moisturized and protected for a full 12 hours. The Phytoactive Anti-Aging Serum leaves skin feeling wonderfully silky to the touch, while enlarged pores appear less noticeable. The Phytoactive Anti-Aging Cream restores the skin’s moisture barrier and leaves it looking brighter and more toned.

To learn more, visit royalfern.com Available at neimanmarcus.com

Photographed by David William Baum Written by Alison Engstrom

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MARKET STUDY BEAUTY NOTES

SANS [CEUTICALS]

S ans

[ceuticals] is a brand so full of positive, skin-nurturing benefits we hardly know where to begin. Founder Lucy Vincent set out to create a beauty line based on the principle that the skin, the human body’s largest organ, absorbs more than 60% of whatever is applied to it, so the ingredients needed to be healthy, gentle and non-toxic. They also had to address the skin’s changing needs based on varying seasonal conditions, like cold temperatures, heat and humidity. Lastly, she wanted them to be as good for the planet as they are for the skin. The result is a range of products for the face, body and hair, including the brand's Nourishing Hair Hydrant Ultra+, which detangles, smooths and adds shine to damaged tresses and helps keep frizz at bay with nutrient-rich shea butter and baobab extract.

To learn more, visit sansceuticals.com

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MARKET STUDY BEAUTY NOTES

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ALLIES OF SKIN

A llies of Skin is a brand creating some well-earned buzz. Founder Nicolas Travis formulated a line of products for men and women who need smart, effective skincare that fits effortlessly into their busy lives. Each product in the range contains “key allies” that work synergistically to help problem skin heal itself.

A cleanser that acts like a mask and a mask that acts like a cleanser? Sign us up! The Fresh Slate Brightening Cleanser + Masque wakes up even the most lackluster complexion with a combination of water-activated Vitamin C and fruit enzymes that calm irritation and fight other culprits that can contribute to tired-looking skin. After using it for a week, our skin looked refreshed and had a healthy glow. The Fresh Slate Purifying Cleanser + Masque is an ideal choice if clogged pores are a problem. Ingredients like kaolin and rhassoul clay work to de-clog, while colloidal silver, which boasts antibacterial properties, boosts the skin’s natural ability to heal itself.

The Bright Future Overnight Facial does all the work while you sleep. Apply a layer of this gel to your face just before turning in and wake up to skin that looks refreshed. Peels can sometimes get a bad rap for causing irritation, but this formula actually infuses your skin with beneficial ingredients like Manuka honey, bearberry extract and hyaluronic acid, while a cocktail of glycolic and lactic acids gently stimulates cell renewal.

To learn more, visit us.alliesofskin.com Available at barneys.com

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