E
very home is a masterpiece!
IN A WORLD OF SO MANY CHOICES THIS IS WHY WE STAND OUT OUR CULTURE CENTERS AROUND OUR CLIENTS NOT THEIR HOMES
BRAND
CULTURE
THE BRAND Bennion Deville Homes Since 1993, Bob Bennion and Bob Deville, owners of Bennion Deville Homes, have been one of the real estate industry’s most dynamic and successful real estate partnerships. Due to extensive professional training, high ethical standards, mastery of Southern California’s expanding real estate market, and tenacious efforts on behalf of their clients, they enjoy a stellar reputation among their clients as well as fellow real estate agents. Bennion Deville Homes consists of highly qualified, professionally trained real estate agents, associate brokers, and property management personnel. Whether you are interest in selling, purchasing, or leasing a professional managed property, Bennion Deville Homes can be of assistance to you. Known throughout the region for their sales and rentals of premium homes, townhouse and condominiums, Bennion Deville Homes represents properties in all price ranges throughout Southern California. Our team’s commitment to personal service is unmatched. Our real estate professionals are not “one transaction” agents—we look forward to the opportunity to build your trust today and handle all of your real estate needs in the future!
BRAND
REFERRALS
REFERRALS DISTINGUISHED CONNECTIONS Helping our clients navigate the world of real estate is what, truly helps set us apart. Bennion Deville has a network of real estate businesses and a community of people who serve neighborhoods through out Southern California and Seattle.
Through our affiliations with
related firms, we can link to neighborhoods and services around world.
SUCCESSFULLY MARKETING EXCELLENT PROPERTIES REQUIRES EXCELLENT SKILLS
MARKETING
FINDING BUYERS WHERE DO BUYERS SEARCH Where do home buyers come from? The Internet is where many buyers begin their search, but in fact 87 percent of both first time and repeat buyers turn to a trusted real estate professional to obtain reliable information regarding current properties on the market. For this reason, when we market your home, many of the initial activities will center around marketing on the internet and to other real estate professionals to raise the profile of your property. Internet 95% Real Estate Agent 92% Mobile or Tablet Website or App 72% Yard Sign 49% Open Houses 50% Online Video 36% Print Advertising 1% *Source: National Association of Realtors Generational Trends Report 2017 & 2016 Profile of Home Buyers and Sellers
MARKETING
ANNOUNCING YOUR HOME SKILLFUL MARKETING Typically, the greatest interest in a property happens within the first weeks that it’s on the market.
To effectively capitalize on this attention, it is important to create a customized
internet and print advertising campaign so that it bolsters interest. Targeting key areas within your local neighborhood, surrounding area and sphere of influence. By skillfully deploying this personalized campaign, we will be able to market your home to create the dynamic impact on the market that it deserves.
HOME PRESENTATION STAGING FROM UNATTRACTIVE TO AMAZING Staging is one of the most important things a homeowner can do to achieve the quickest sale and highest amount of money for their home.
PRESENTATION
PRESENTATION
PHOTOGRAPHY FEATURES SUPERIOR TECHNOLOGY WORTHY OF YOUR HOME Over 90% of homebuyers ranked photography as the most important feature on a real estate website. The hallmark of our success in marketing your home is our ability to create an extraordinary real estate web site experience. Your Home will be featured on bdhomes.com and many other sites utilizing the HD quality photography and online technology available today.
ADVERTISING
DREAM HOMES SAN DIEGO LEADING PUBLICATIONS Dream Homes San Diego distributes 14,000-16,000 print distribution monthly.
Plus digital
distribution. With 600 distribution points in San Diego County including more than 100 street boxes.
Also Directed Mailed to select homeowners in Rancho Santa Fe and the most
expensive homes in La Jolla and Coronado. Every San Diego issue is distributed in Beverly Hills. It is the only glossy real estate magazine in street racks on Wilshire Boulevard, Canon Drive, and Beverly Drive. Distributed in 12 locations. Also distributed to highly visible locations in 46 high end resorts and hotels in San Diego, including the Hotel Del Coronado, Loews Coronado, Estancia La Jolla, La Cost Resort & Spa, The W Hotel, Tower 23 and the Grand Del Mar.
ADVERTISING
BENNION DEVILLE HOMES AND LIFESTYLE MAGAZINE TARGETED PUBLICATIONS Bennion Deville Homes and Lifestyle magazine
is a full color publication on high quality,
high-brite paper. With a distribution of 85,000 pieces, Bennion Deville twice a year Homes and Lifestyles magazine is distributed to all Bennion Deville Home’s offices, hotels and businesses throughout Southern California including online and mail subscribers, as well as delivery to the Palm Springs International Airport.
ADVERTISING
Bennion Deville @HOME TARGETED PUBLICATIONS Bennion Deville @Homes is a full color publication and is part of The San Diego Union Tribune, OC Register and Desert Sun. It is distributed twice a month to 63,000 home delivery subscribers to select zip codes in Southern California.
In addition a electronic version is posted on
bdhomes.com for and is e-mail capable. It can also be coupled with open houses to help drive additional buyers to your home.
ADVERTISING
FROM THE FRONT PORCH JOURNAL PUBLICATIONS From the Front Porch Journal is distributed to 600 families in Rosemary’s sphere influence. Also distributed to the sphere of influence of guest writers increasing exponentially the number of eyes on your home to over 10,000. It is also circulated to various hospitals, coffee houses, and business’s with high traffic.
ADVERTISING
YOUR HOMES STORY EVERY HOME HAS A STORY Each home is as individual as the families that live within its walls. Why did you buy your home? What are your favorite spaces? What do you love most about your home. Was it owned by someone famous? Did a famous architect design it? Did Grandpa propose to Grandma on the front porch? This book tells that story.
ADVERTISING
PROPERTY BROCHURE THE DETAILS MATTER Eight pages of photos, covering the neighborhood, home details and compelling description to draw buyers in to see the interior of your home. It also guides them to your homes personalized property website.
A TOP-QUALITY APPROACH TO DIGITAL MARKETING
ONINE
MARKETING
BDHOMES.COM
MARKETING STRATEGY Our listing syndication includes the most significant media companies and real estate focused websites in the world.
ONLINE
MARKETING
BDHOMES.COM A DESTINATION FOR THOSE WHO SEEK EXCEPTIONAL PROPERTIES
Averaging many page views per month, bdhomes.com features the most advanced and versatile search options available. Allowing consumers to define and refine how they want to search and returning results fast, bdhomes.com is accessed by visitors from all over the world.
DYNAMIC
MARKETING
THE JOLES GROUP MOBILE LEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE
Buyers, a whopping 72% of them are using online searches from a mobile device to search for a home. The Joles Group and many other Realtors utilizes Homesnap which is available through our affiliation with our local MLS and is a free downloadable app. It is leading the charge of this growing mobile marketplace by helping consumers view properties based on GPS location, address, city or zip code. The application displays detailed property information and is available on the iOS, Android, Apple TV, and Apple Watch. When a user is ready to see a property, the “Call, Email, or Text” feature connects them with us, ready to show your home.
ONLINE
MARKETING
SOCIAL MEDIA PROPERLY USING SOCIAL MEDIA TO DRIVE EFFECTIVE AWARENESS OF YOUR HOME Why Facebook?
845 million active uses
100 billion connections
425 million mobile users
250 million photos uploaded daily
2.7 billion likes every day
Why Pinterest? Why you can’t afford to Ignore the Power of Pinning…
Extremely viral. 80% of pins are re-pins
It’s visual
10 Million Unique Visitors, which is faster than any other independent website in history
Pinterest is now driving more referral traffic than Youtube, Google+ and Linkedin combined
Now driving more referral traffic than Twitter
ONLINE
MARKETING
VIDEO USING THE POWER OF YOUTUBE TO SHOWCASE YOUR HOME ON THE INTERNET Why YouTube?
36% of buyers are using video in their home search.
The total number of people who use YouTube – 1,300,000,000.
YouTube gets over 30 million visitors per day.
The average mobile viewing session lasts more than 40 minutes. This is up with more than 50% year-over-year.
More than half of YouTube views come from mobile devices.
The average number of mobile YouTube video views per day is 1,000,000,000.
YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
ONLINE
MARKETING
PERSONAL WEBSITE DISTINCTIVE MARKETING, CUSTOM TAILORED FOR EACH UNIQUE CLIENT
A site with video, scrolling photos, google maps, schools, and video, with exposure on livininsd.com, mobile marketing, social media. See our most recent example at: livinincivita.info
SALE
PAPERLESS
PAPERLESS AGENT KEEPING YOUR LIFE SIMPLE
Your home sale, if you choose, can be completely paperless. Utilizing apps such as docusign, zipforms, dropbox and adobe acrobat give us the ability to complete a transaction without ever printing a single piece of paper. At the end of your transaction you receive your entire file in dropbox so that you can transfer it to your own device. It doesn’t get any simpler than that.
ADDITIONAL
MARKETING
FOCUSED MARKETING FOR YOUR HOMES SPECIAL ATTRIBUTES
Professional signage with Bennion Deville Homes Sign Hi-tech lockbox (with your permission) for convenient access Multiple Listing Service Email blast to 200 plus agents at Bennion Deville Homes Broker’s Open Respond to any requests from the internet within a 15 minute period Provide “90 Way’s To Sell Your Home” Specialized Open Houses Target market to best buyers for your home ie. renters, Facebook Color flyers in Bennion Deville Homes storefront Market your home on bdhomes.com Market your home on livininsd.com Home feature frames pointing out the best details of your home
Rosemary is a devoted, full time REALTOR® - not a part time real estate agent. Your benefits include my expertise in marketing and negotiations. My promise to promote, deliver and do what is the very best for you so that you can walk away from the sale of your investment with achieving your goals.
GUIDELINES IN PRICING YOUR HOME
PROPERTY
PRICING
INFLUENCING THE SALE OF YOUR PROPERTY In today’s market, buyers are increasingly savvy. Working together, we can make sure your home gets the attention it needs to stand out from the pack. Your job is to make your home bright, shiny, and clean—as close to a “model” home as possible. My job is to ‘tell the world’ and work to gain maximum market exposure.
PROPERTY
PRICING
INFLUENCING THE SALE OF YOUR PROPERTY
Your home will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include: Factors not within your control Your property’s location Recent property market values Expired listings and multiple price revisions Economic and housing market conditions Absorption rate Factors within your control The listing price and terms of sale (most important factor) Your property’s distinctive and compelling attributes The physical condition of your property (home and grounds) The ready access to your property for showing The selection of the real estate sales professional you chose to represent you.
PROPERTY
PRICING
PRICING GUIDELINES
What you paid for your property does not effect its value. The amount of money you need to get out of the sale of your property does not effect its value. What you think it should be worth has no effect on value. What another real estate agent says your property is worth does not affect its value. An appraisal does not always indicate what your property is worth on the open market. The value of your property is determined by what a ready willing and able buyer will pay for it in the open market, which will be based upon the value of other recently closed sales. BUYERS DETERMINE VALUE!!
DO NOT automatically list with the agent that gives you the highest price. Consumer Reports, July 1990 stated… “Expect the agent to suggest a price range, but don’t let that frame you in. Be aware that some devious agents will, at first, suggest a very handsome price. Then, after they have the listing and the house hasn’t sold, they’ll come back with a pitch to lower the price.”
PROPERTY
PRICING
PROPERLY PRICING VS OVERPRICING FASTER SALE: The proper price gets a faster sale, which REDUCES ACTIVITY: Agents won’t show the property if means you save on mortgage payments, real estate they feel it is priced too high. taxes, insurance, and other carrying costs. LOWER ADVERTISING RESPONSE: Buyer excitement will LESS INCONVENIENCE: As you may know, it takes a lot be with other properties that offer better value. of time and energy to prepare your home for showings, keep the property clean, make arrangements for LOSS OF INTERESTED BUYERS: The property will seem children and pets, and generally alter your Lifestyle. inferior in amenities to other properties in the same price Proper pricing shortens market time. range that are correctly priced. INCREASED SALESPERSON RESPONSE: When salespeople ATTRACTS THE WRONG PROSPECTS: Serious buyers will are excited about a property and its price, they make feel that they should be getting more for their money. special efforts to contact all their potential buyers and show the property whenever possible. HELPS THE COMPETITION: The high price makes the EXPOSURE TO MORE PROSPECTS: Pricing at market value others look like a good deal. will open your home up to more people who can afford ELIMINATES OFFERS: Since a fair priced offer will be lower it. than asking price and may insult the seller, many buyers BETTER RESPONSE FROM ADVERTISING: Buyer inquiry calls will just move on to another property. are more readily converted into showing appointments CAUSES APPRAISAL PROBLEMS: Appraisers must base when the price is not a deterrent. their value on what comparable properties have sold HIGHER OFFERS: When a property is priced right, buyers for. are much less likely to make a low offer, for fear of losing out on a great value. LOWER NET PROCEEDS: Most of the time an overpriced property will eventually end up selling for less than if it MORE MONEY TO SELLERS: When a property is priced had been properly priced to begin with, not to mention right, the excitement of the market produces a higher the extra carrying costs. sales price in less time. You NET more due to the higher sales price and lower carrying costs.
PERSONAL COMMITMENT
COMMITMENT EXCEPTIONAL SERVICE, EXCEPTIONAL MARKETING
I will be honest about every aspect of the home selling process. This will allow you to make difficult decisions with confidence and peace of mind.
I will be aggressive in my search for
potential buyers. I will communicate to you in the way you choose, all events relating to the sale of your home weekly. I will give your family exceptional service and care genuinely for your needs. And I promise no one will work more diligently for you than I will.
E
very home is a masterpiece!
Rosemary Joles LUXE Director | Realtor 2014-2018 Five Star Professional Real Estate Agent Residential Sales · Leasing 619·405·7673 Homes@LivinInSD.com LivinInSD.com