Brand id guidelines final by Roslyn Paonin

BRAND CO2CRC IDENTITY BRANDING GUIDELINES GUIDELINES 2016

BRAND IDENTITY GUIDELINES

FEBRUARY 2016

CO2CRC LOGO

CLEAR SPACE

MINIMUM SIZE

A minimum 10mm clear space should be applied to all sides of the CO2CRC logo. This gives the logo greater emphasis. It is important not to crowd the CO2CRC logo with other logos in the layout.

In all versions of the CO2CRC logo, the logo must be at least 30mm wide.

TAGLINE

CO2CRC logos can be downloaded from https://co2crc2. sharepoint.com/CO2CRC Design Resources, or contact your project eader if you don’t have access to CO2CRC Sharepoint.

CO2CRC’s current tagline is “Building a low emissions future.” It always appears in uppercase text below the CO2CRC symbol. Please use the artwork provided and do not reset the tagline.

Both versions of the logo can also be requested from CO2CRC Marketing and Communications Officer, please contact Roslyn Paonin on +61 3 8595 9600 or email: roslyn.paonin@co2crc.com.au

CLEAR SPACE

MINIMUM SIZE

10mm

30mm

10mm 10mm

10mm

CO2CRC logo in-line

10mm

BUILDING A LOW EMISSIONS FUTURE

30mm

BUILDING A LOW EMISSIONS FUTURE

10mm

CO2CRC logo stacked

CO2CRC logo stacked (minimum size 30mm)

CO2CRC logo with name, in-line (minimum size 30mm)

BRAND IDENTITY GUIDELINES

CO2CRC LOGO

FEBRUARY 2016

LOGO USAGE GUILDLINES

INCORRECT USES OF CO2CRC LOGO

In order to establish consistency and build recognition for the CO2CRC logo, it should always be shown in corporate red and blue with the black tagline, or can be shown in white, reversed out of a solid field of color. Color consistency is key to building and maintaining a solid, recognisable brand identity for CO2CRC (see CO2CRC color palette on page 4).

Please do not attempt to:

CORRECT USES OF CO2CRC LOGO All versions of the CO2CRC logo must be used correctly, see below. The prefered layout is the stacked version. Where this layout is not suitable for a particular application, please use the in-line version.

›› change logo colours ›› distort the logo elements ›› change logo typeface ›› re-create an alternate logo with primary logo elements ›› alter the spacing between the letter in the logo artwork provided, or

›› make a pattern by repeating the logo or use as a decorative element.

Examples below indicate incorect uses of CO2CRC logo.

STACKED LOGO Reversed logo To be used on coloured backgrounds

IN-LINE LOGO

BUILDING A LOW EMISSIONS FUTURE

Building a low emissions future

BUILDING A LOW EMISSIONS FUTURE

BRAND IDENTITY GUIDELINES

FEBRUARY 2016

COLOURS

COLOUR PALETTE

COLOUR VALUES

The following are the corporate colours for CO2CRC, and should be used as the base colour scheme for reports and other CO2CRC publications. These colours can be used at 100% of their value, and as lighter shades (tints).

RGB values, CMYK values and Pantone numbers are different methods for defining a colour. If you are using Microsoft Word, you will only need the RGB values. If you are using other page layout software or sending material to a graphic designer, you may need the CMYK values or Pantone numbers.

Primary colours, blue, red and green should be used predominantly in all CO2CRC communications. Secondary colours can be used for items that require differentiation, for example, within charts and graphs, or for updates or callout buttons in digital applications.

PMS

3015C

PMS 492C

PMS 376C

PMS

2665C

PMS 320C

PMS

1375C

PMS

Cool Gray 9C

CMYK VALUE

100/35/3/21

11/85/60/48

54/0/100/0

70/76/0/0

96/0/31/2

0/38/89/0

30/22/17/57

RGB VALUE

0/98/155

143/50/55

132/189/0

125/85/199

0/156/166

255/158/27

117/120/123

PRIMARY COLOURS

SECONDARY COLOURS

BRAND IDENTITY GUIDELINES

FEBRUARY 2016

TYPEFACE Helvetica Neue 45 Light

Helvetica Neue 55 Roman

Typography is a strong extension of CO2CRC brand identity. We have designated Helvetica Neue as our primary typeface. This simple, modern typeface helps portray CO2CRC image effectively and professionally. Since this typeface is not available in all applications, we have selected alternate typeface â&#x20AC;&#x201C; Calibri for CO2CRC internal publications such as reports, letters and faxes.

Calibri 0 1 2 3 4 5 Alternate type face for internal reports, posters and powerpoint presentations

6789

BRAND IDENTITY GUIDELINES

FEBRUARY 2016

BACKGROUND

POWERPOINT TEMPLATE

but should remain consistent throughout your presentation. Captions should be written in black, Calibri italic 14pt.

The background image has been embedded into the slide master of each PowerPoint template. Should you wish to include the background when printing handouts of your presentations, select the colour option in your print dialogue box – even if you are using a black and white printer.

FONTS The only font used in CO2CRC presentations should be Calibri. Calibri has been chosen because:

›› It is easy to read ›› It is a system font, and should be on all computers as a default font.

Presentation title should be written in black, Calibri Light 36pt, maximum two lines. Slide title should be written in black, Calibri 32pt. Heading level 1 should be written in red Calibri bold 24pt. Body Text should be written in black, Calibri, 20pt. If necessary, your body text can be reduced to 18pt,

STANDARD SCREEN TEMPLATE

NOTE FOR CO2CRC PHD STUDENTS & RESEARCHERS CO2CRC files sharing portal is currently being developed please contact your project leader for the latest PowerPoint, Poster and Report templates.

OTHER LOGOS Should you need to include other logos, they should be on a white background, placed at the bottom of the screen to the right of the CO2CRC logo (see samples below). Please ensure sufficient clear space is given to all logos.

POWERPOINT PRESENTATION TEMPLATES There are two PowerPoint presentation templates available:

›› Standard screen template 4:6 (25x19cm) ›› Wide screen template 16:9 (34x19cm).

Powerpoint templates are available for download at https:// co2crc2.sharepoint.com/CO2CRC Design Resources*

WIDE SCREEN TEMPLATE

Title goes here, Calibri light 36 pt, black. Please keep it short

Presenter/s, Calibri light 20pt, RGB values 145,53,59

Organisation, Calibri light 18pt, black

Presenter/s, Calibri light 20pt, RGB values 145,53,59

Organisation, Calibri light 18pt, black

Presenting to… Venue and date

Logo1

Logo 2

Presenting to… Venue and date

Logo1

Logo 2

Other logos if appropriate

* CO2CRC staff only.

Other logos if appropriate

BRAND IDENTITY GUIDELINES

POWERPOINT TEMPLATE

FEBRUARY 2016

SLIDE LAYOUTS

POWERPOINT TIPS

There are two types of slide layouts available in CO2CRC PowerPoint templates; two-column layout and blank layout as shown below. The two-column layout has been set as default, however the blank layout can be used when multiple images or detailed diagrams are required. To apply the blank layout to your slide go to Home > Layout > select blank layout from the drop-down menu. Please note that images or diagrams used in your presentation must not overlap the footer area.

Please refer to CO2CRC PowerPoint templates available at: https://co2crc2.sharepoint.com/CO2CRC Design Resources*

TITLE SLIDE

TWO-COLUMN LAYOUT

SUPPORT Should you require assistance in preparing your CO2CRC presentation, please contact Marketing and Communitcations Officer on +61 2 8595 9651, e: roslyn.paonin@co2crc.com.au

Title style: Calibri, black, 32pt, left align.

Title goes here, Calibri light 36 pt, black. Please keep it short Presenter/s, Calibri light 20pt, RGB values 145,53,59

Headings: Calibri bold, Red, 24pt, left align.

Organisation, Calibri light 18pt, black

Body text Calibri, black, 20pt. Give each slide a heading which is appropriate to the slide’s subject matter. A good heading is brief and to the point, try to keep headings to a single line only.

Logo1

Logo 2

Logo 3

Presenting to… Venue and date

Logo1

Logo 2

Logo 3 2

NOTE FOR CO2CRC PHD STUDENTS & RESEARCHERS CO2CRC files sharing portal is currently being developed please contact your project leader for the latest PowerPoint, Poster and Report templates. * CO2CRC staff only.

BLANK LAYOUT Government, Industry and Research Partners

Title style: Calibri, black, 32pt, left align. Headings: bold, THISCalibri LAYOUT Red, 24pt, left align.

IS SUITABLE FOR MULTPLE IMAGES OR DETAIED Body text Calibri, black, 20pt. Give each slide a heading DIAGRAMS. which is appropriate to the slide’s subject matter. A good heading is brief and to the point, try to keep headings to a single line only.

Logo1

Logo 2

Logo 3 2

BRAND IDENTITY GUIDELINES

FEBRUARY 2016

REPORT TEMPLATE

CO2CRC REPORT TEMPLATE

REPORT ELEMENTS

The report template is available in Microsolf Word 2013 format with embeded front and back cover graphics.

CO2CRC report should contain the following basic elements:

CO2CRC staff can download the template from https:// co2crc2.sharepoint.com/CO2CRC Design Resources. This template contains all basic formatting styles. All styles have been set up with appropriate space before and after paragraphs and headers for easy reading. Please refer to the full report guidelines fore more details (see above url) or email rpaonin@co2crc.com.au for a soft copy.

Title sample: Groundwater monitoring and baseline determination Fieldwork Program 19-24 March 2012 Calibri 22pt, black, lower case

CO2CRC acknowledges and appreciates the strong relationships it has with industry, community, government, research organisations, projects and agencies in Australia and around the world.

Subtitle sample: Completion report, Font Calibri 16pt, (RGB 145, 53, 59)

Industry

Government

Research

Authour/s i.e. Paul Webley1, Joel Scrollfield and Penny Xiao

ANLEC R&D (on behalf of ACALET)

Australian Government: Department of Education and Training

Australian National University

Month and year of publication, i.e. August 2015, CO2CRC Report No: RPT05-0000

›› Title page ›› Acknowlegements page ›› Summary ›› Table of contents page ›› Introduction ›› Body of the report ›› Conclusion ›› Reference list ›› Appendixes

Chevron Australia

Charles Darwin University CSIRO

Global CCS Institute

Australian Government: Department of Industry, Innovation and Science

INPEX Browse Ltd

CarbonNet Project

Shell Development (Australia) Pty Ltd

Geoscience Australia

NSW: Department of Industry

GNS Science

SA: The Department for Manufacturing, Innovation, Trade, Resources and Energy (DMITRE)

Korea Institute of Geosciences & Mineral Resources

Coal 21

Community Landowners near site Moyne Shire Nirranda South

Victoria: Department of Economic Development, Jobs, Transport and Resources WA: Department of Mines and Petroleum

BUILDING A LOW EMISSIONS FUTURE

Curtin University Federation University Australia

Lawrence Berkeley National Laboratory (LBNL) University of Adelaide University of Edinburgh University of Melbourne University of NSW University of Queensland University of Western Australia

CO2CRC Limited

Level 1, 700 Swanston Street, bldg. 290 The University of Melbourne Victoria 3010 Australia p: +61 3 8595 9600 e: info@co2crc.com.au www.co2crc.com.au Follow us on Twitter@CCS_research

Other references go here i.e. 1 University of Melbourne

Report front cover template

Report inside front cover contains CO2CRC current participants

Report inside back cover contains CO2CRC contact details

Report back cover

BRAND IDENTITY GUIDELINES

FEBRUARY 2016

POSTER TEMPLATE

CO2CRC poster template is available in A0 portrait (841x1189mm). The template is avialable for CO2CRC staff at https://co2crc2.sharepoint.com/CO2CRC Design Resources* If you don’t have access to CO2CRC Sharepoint please contact your project/dicipline leader for the latest template. Please note: poster template is provided as a guide only – you may need to alter the actual size to comply with guidelines set by the conference organisers etc.

POSTER TEMPLATE PORTRAIT (841X1189MM) Poster title goes here: Calibri bold 82pt, sentence case Authors go here: Calibri bold 54pt Organisation and address: Calibri bold 38pt

1. HEADER – 45pt Calibri, Blue Calibri regular 24 pt. Please Note: This poster template is provided as a guide only – you may need to alter the actual size to comply with guidelines set by the conference organisers etc.

2. HEADER – 45pt Calibri, Blue Sample image

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxx

• Check that all your type is clearly legible at the printed size. • Please ensure your affiliation is correct.

POSTER TIPS Caption: Calibri italic 22pt.

Tips for good posters:

›› Important information should be readable from about 3 metres away

›› Title is short and draws interest ›› Word count of about 300 to 800 words ›› Text is clear and to the point, make sure your poster is not

3. HEADER – 45pt Calibri, Blue xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxx

4. HEADER – 45pt Calibri, Blue Sample image

text-heavy

›› Check that all your type is clearly legible at the printed size. ›› Use of bullets, numbering, and headlines make it easy to

5. HEADER – 45pt Calibri, Blue xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxx

read

›› Effective use of graphics, color and fonts (please refer to

CO2CRC colours and typeface section on page 4 and 5)

›› Consistent and clean layout ›› Acknowledgments, your name and institutional affiliation must be included.

Logo 1

Logo 2

Logo 3 WWW.CO2CRC.COM.AU www.co2crc.com.au

BRAND IDENTITY GUIDELINES

FEBRUARY 2016

BUILDING A LOW EMISSIONS FUTURE

CO2CRC LIMITED Level 1, 700 Swanston Street, bldg. 290, The University of Melbourne Victoria 3010 Australia p: +61 3 8595 9600 e: info@co2crc.com.au www.co2crc.com.au 2