DRIP_CritPresentation2

drip Short Film

Opening Credits

1

4

2

5

Ending Credits

3

News Channel Ident

Burden&Franc Level 06 Ex. Practice

Page01

Poster

Press Kit

drip Short Film

0

The Problem

Brief_ Create the visual brand for the independent film DRIP, which includes but is not limited to the main visual image for the film, any supporting visuals, the press kit and screener copy packaging, and the further promotion of the film.

Background/Considerations_ The film DRIP marks the start of the professional working relationship of Mark Trifunovic and Mike Smith. The collaborative pair will be looking to submit the film to nationwide film festivals in order to help spread their name as a production duo, with the hope for more lucrative future work. The film is in it’s final stages of development, with the visual identity, promotion and distribution the only things left to add.

Consider how the packaging of the screener copy can help to make the film stand out amongst other entries.

Consider how much the visual identity gives away about the film?

How can the visual identity and promotion of the film be executed to exude professionalism, but maintain an independent conscience.

How can the press kit reflect the working partnership.

How far can the promotion go with the reality that it is a short film.

Burden&Franc Level 06 Ex. Practice

Page02

drip Short Film

1.a

Opening Credits The Process

Creation of multiple alphabets written with the left hand to replicate that of a childs.

A mix of line weights, caps and scale gives a disjointed feel to the typography in line with the tone of the film itself.

Follows rationale. Writing feels as though it was written by the child who is troubled after the traumatic events of the film.

Burden&Franc Level 06 Ex. Practice

Page03

drip Short Film

Burden&Franc Level 06 Ex. Practice

Page04

1.b

Opening Credits

Finished opening credits created from the combined left handed writing of several people. Using this technique produced the correct disjointed typographic style as desired.

drip Short Film

Burden&Franc Level 06 Ex. Practice

Page05

1.c

Title

Proved harder than the rest of the titles to create due to the limited letter options. Picking 4 that worked together yet still prjected that mental distress took several attempts but eventually we landed on a successsful arrangement.

drip Short Film

Burden&Franc Level 06 Ex. Practice

Page06

2

Ending Credits

drip Short Film

Burden&Franc Level 06 Ex. Practice

Page07

3.a

News Channel Ident

Ident needed for a fake news channel reporting on an event involved with the film. Report also to be used for promotional purposes.

drip Short Film

22:30

BREAKING NEWS Matthew Maisey Killer Missing

3.b News Channel Ident

22:30

Burden&Franc Level 06 Ex. Practice

Page08

BREAKING NEWS Matthew Maisey Killer Missing

drip Short Film

4.a Poster Initial Screener

Creation of multiple alphabets written with the left hand to replicate that of a childs.

A mix of line weights, caps and scale gives a disjointed feel to the typography in line with the tone of the film itself.

Follows rationale. Writing feels as though it was written by the child who is troubled after the traumatic events of the film.

Burden&Franc Level 06 Ex. Practice

Page09

drip Short Film

4.b

Poster Final

Creation of multiple alphabets written with the left hand to replicate that of a childs.

A mix of line weights, caps and scale gives a disjointed feel to the typography in line with the tone of the film itself.

Follows rationale. Writing feels as though it was written by the child who is troubled after the traumatic events of the film.

Burden&Franc Level 06 Ex. Practice

Page10

drip Short Film

5

Press Kit

Creation of multiple alphabets written with the left hand to replicate that of a childs.

A mix of line weights, caps and scale gives a disjointed feel to the typography in line with the tone of the film itself.

Follows rationale. Writing feels as though it was written by the child who is troubled after the traumatic events of the film.

Burden&Franc Level 06 Ex. Practice

Page11