Elmwood_ResearchBook

Page 1

Probe

Prescribe

Brief Elmwood Brand Boring

Progress

Present

Research Book Collaborators:

Joel Burden


Dog Kennels

First things first. What is a dog kennel exactly? I am pretty sure I know, but there are some things I may not know.


What Is A Dog Kennel? 1. A shelter for a dog. 2. A pack of dogs, especially hounds. 3. An establishment where dogs are bred, trained, or boarded. 4. The lair of a wild animal, such as a fox.


Dogs and more

There is a rich culture in the keeping of dogs. This is something that could either be used within a concept, or completely avoided.


Dog Idioms a dog and pony show a dog in the manger a dog’s breakfast a shaggy dog story as sick as a dog barking dog never bites be as sick as a dog be like a dog with a bone be like a dog with two tails Better be the head of a dog than the tail of a lion bring a dog to heel call off the dogs call the dogs off crooked as a barrel of fish hooks dirty dog dog and pony show dog ate my homework Dog does not eat dog dog eat dog dog-tired done up like a dog’s dinner Every dog has its day

fight like cat and dog Give a dog a bad name go to pot go to see a man about a dog go to the dogs hair of the dog that bit have a dog’s chance Hot diggety! hot dog Hot dog! I wouldn’t wish that on my worst enemy If you lie down with dogs, you will get up with fleas It’s a dog’s life It’s raining cats and dogs! It’s raining pitchforks lead a dog’s life Let sleeping dogs lie like a blind dog in a meat market Love me, love my dog lucky dog meaner than a junkyard dog put a dog off the scent put on the dog rain cats and dogs raining cats and dogs see a man about a dog shaggy-dog Story shouldn’t happen to a dog sick as a dog tail wagging the dog the dog days the hair of the dog the tail wagging the dog the top dog There’s life in the old dog yet


Dog Art People are obsessed with dogs. They have portraits.


Dog Pics


Dogs are usually members of the family. There are so many pictures of dogs, it is almost surreal. Some people have dogs to be a member of the family. Other people have dogs as a pet, and do not find it hard to distinguish it as non human.


Dog Portraits (by hand) The type of people to get these done are the type of people that would not want a dog to go in a run of the mill kennel.



Dog Portraits (photo)


Dog Portraits (art) Dogs are often a subject of art, in particularly for photographers. Here dogs are photographed in a similar way to fashion photographer’s would photograp a model.



Boring Dog Kennels

Dog Kennels are branded with very little care or professionalism. A logo done by the owners brother’s cousin’s mate at the pub seems to bethe source of the graphic design. Very rarely considered.


Boring Logos A dog kennel brand is difficult to find. However, a dog kennel logo is very easy to find, and this is what needs to be avoided.


Boring Websites


Terrible website’s, and terrible logo’s, very overly cutesy to the point of aesthetic negligence.


Funny Ads An ad agency here has found the merit in the humour of dog analagies. Perhaps a route one concept playing on the idea of dogs wanting to eat ‘pussy’. The difficulty with this is to find subtle humour in the concept.



The Verdict

Dog’s are like people because people treat their dog’s like members of the family. However, there must be people who have a distinct and no fuss attitude to their dog at home. Dog Kennels are usually terribly branded and they have terrible websites.


Dog Grfx

Dogs hav been inplemented into a lot of graphic design. There are various styles and representations of dogs in graphic culture and I think that I could use some of these examples to inform a direction for my own brief.



What The Hell Is This I don’t think this is exactly appropriate for the content. The form is of some extremely hip poster for a night out in Denmark. While the information is pretty locatable the final form of it is just so inappropriate that it is inert as a piece of design.


City Dog This website is one of the only websites I have seen where there has been some consideration in the design of the website and branding. The branding doesn’t go much further than a style and basic logo as there does not seem to be an over arching concept, however, aesthetically it seems to be very attractive to a city audience.



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