Probe
Prescribe
Brief LCM
Progress
Present
Development Book Collaborators:
Joel Burden
Context LCM Website
I checked out the context for our work. I wanted to get some source images to create some mockups.
Joel’s lllustration
Joel illustrated the flowers with pen and trace. I then took the scanned image and vectorised it. The process was probably one of the longest I’ve spent on illustrator in order to accomplish one thing. The process was successful and Joel and I were happy with the results.
Post Vectoring After vectoring, I took the image, and finalised it. I had to learn some new skills in order to get the illsutration as one continuous shape, but these were not too difficult to understand and use. I tested out some colour ways more for my own intrigue than anything else. Joel and I were set on having the flowers black and the type white, in order to nod to the traditional piano colours.
LCM Poster
The poster took a long time to layout. It went through various stages evolution, from type choices to where we would put subheadings and information. We found that the layout became quite complex and there was a lot that we wanted to include while maintaining one strong focal point.
From this point From this point, the layout stayed the same, but we decided to reduced the intrusion of the illustration into the type. All these layouts were done by myself, I showed Joel the more finished layouts to see what he thought. After dismissing one of Joels layouts we went ahead with the more finalised version I had done. This was due to the typography lieing more on the modernist style that we had originally set out to achieve.
Online Blog
The work we produced for this was done very quickly. I quickly laid out each of the pieces of information in the same style of the poster. I toyed with the idea of changing the colour way, but ultimately decided against it.
LCM Programme
Joel did a layout for the programme and I built around the layout in order to finalise it. The final layout looked very modernist which is what we were trying to acheive. This is the first time that I have used Helvetica in order to acheive the modernist style. i think it can be overused and almost provides a fail safe or back up plan, but I had a clear rationale for using it in this instance.
Final Layout The final layout turned out quite well. I was slightly concerned about the point size of the type and screenprinting process but I would need to consult with the print technician to confirm. For this moment, the design is provisional awaiting approval from the technician.
Screen Printing
We screenprinted the posters onto a special stock that we ordered in. The stock was ‘Absynth’ and came from a range called Curious Skin. The stock has a really nice tactile quality but reacted strangely to the screen printing process.
Screen Print The screenprinting of this project took about 4 days in total. This was far longer than we had expected and we hoped to be done in a couple of days at the maximum. In future, I will have to factor in more time for problems that occur in these process especially if they are being conducted independently.
Due to the intricacies of the design, the registration proved extremely difficult. There was some real problems with the registration and the fact the ink was drying so quickly. In future I need factor in things like, and really think what is possible and manageable with the chosen production methods. We were very looky that the posters came out as well as they did as there could have been far worse results. I credit Joel’s experience screen printing with the success of the print and how lovely it came out.