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WHAT WE TOOK FROM THE LAST MEETING + NO BRIGHT COLOURS + NO CHEESY PHOTOGRAPHS + A SUM IS MORE THAN ONE, A PRODUCT OF MANY PARTS + COMMUNITY + A STRIKING BOLD RESPONSE
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BRIEF RATIONALE
BRIEF RATIONALE + BEGIN WITH THE PRACTICALITIES + 1 RESPONSE & LETS IMPROVE IT + OBJECTIVE OVER SUBJECTIVE + A CONTENT ORIENTATED DESIGN + A DESIGN RESPONSE THAT ALLOWS FOR VERSATILE EXHIBITION APPLICATION
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LAYOUT OF THE WORK
STEVE MCCURRY +
Allows the images to do be exhibited in a publication format.
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Indexes the image at the back for further information.
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Decreases print costs due to fewer sheets.
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IMPOSITION PLAN SPREAD +
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Built on the index idea, moving it to a front, to become a collaborative contents. Benefit of this is the prevention of superficial scanning through each person, and allows a quick engagement with each rationale. Quick comparison of differences and individuality.
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Index can be used both ways.
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INDEX EXAMPLE SPREAD +
Potential cropped thumbnail image of the artwork.
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Open to other ideas.
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Personal statement and contact details.
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Stops superficial flicking through pages.
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WORK EXAMPLE SPREAD +
Story board for motion.
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Links to watching the full video.
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THE BOOK
MOCKUP
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Black stock
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Neutral
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Black block
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Filled Space
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Opposite of white empty space.
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Allows for modular stacking.
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Sculptural element for display at exhibition opening.
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VICTORE EXAMPLE
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SAGMEISTER EXAMPLE
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TYPEFACE EXAMPLES
HEADER & BODY TYPEFACE +
Versatile font family.
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A comprehensive variety of weights designed to compliment each other.
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Contemporary value designed with traditional typographic values.
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Melding of classic typefaces Helvetica and DIN that are commonly used in art publications.
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Good for signage.
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Clear and neutral vessel for information.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ 01 02 03 04 05 06 07 08 09 10 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz .,?!&“”<>()[]@#%
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz .,?!&“”<>()[]@#%
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TYPOGRAPHIC RELATIONSHIP EXAMPLE +
Condensed headers and page numbers.
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Bold and clear names.
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Lighter weight for body.
COGITO ERGO SUM, I THINK THEREFORE I AM. DONALD JUDD http://www.juddfoundation.org Cogito ergo sum, I think therefore I am. A sumâ&#x20AC;&#x2122;s existence depends upon more than one, number/artwork/maker. This exhibition is a sum of many parts, encompassing a vibrant community of new makers and thinkers. They make therefore they are.
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THE DEADLINES
DEADLINES
+ PHOTOGRAPHY COMMENCES 19TH MARCH + F.A INTERNAL DEADLINE IS REQUIRED + FAIL SAFE SPREADS + OUTSTANDING STATEMENTS
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DEADLINES
+ PHOTOGRAPHY COMMENCES 19TH MARCH + F.A INTERNAL DEADLINE IS REQUIRED + FAIL SAFE SPREADS Any students that miss the photography deadline will have to be replaced in the yearbook. We would like to discuss options for these spreads.
+ OUTSTANDING STATEMENTS
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DEADLINES
+ PHOTOGRAPHY COMMENCES 19TH MARCH + F.A INTERNAL DEADLINE IS REQUIRED + FAIL SAFE SPREADS + OUTSTANDING STATEMENTS The following students have not submitted a statement: Hannah Qureshi, Jack Sorsky, Luke Steele. Any students wishing to change their statement and/or contact details will have to do so by the Monday 17th March.
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POST YEARBOOK WORK
DELIVERABLES
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VISUAL LANGUAGE + SUM SPLIT INTO 44 PARTS + VERSATILE, DYNAMIC VISUAL MOTIF TO BE USED ACROSS THE RANGE OF DELIVERABLES. + INDIVIDUAL ELEMENTS COME TOGETHER. + VISUAL METAPHOR OF THE EXHIBITION.
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VISUAL LANGUAGE +
SUM split into 44 parts.
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Versatile, dynamic visual motif to be used across the range of deliverables.
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