Sum Meeting 2 v1

BA(HONS) FINE ART YEAR BOOK MEETING_02

WHAT WE TOOK FROM THE LAST MEETING + NO BRIGHT COLOURS + NO CHEESY PHOTOGRAPHS + A SUM IS MORE THAN ONE, A PRODUCT OF MANY PARTS + COMMUNITY + A STRIKING BOLD RESPONSE

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BRIEF RATIONALE

BRIEF RATIONALE + BEGIN WITH THE PRACTICALITIES + 1 RESPONSE & LETS IMPROVE IT + OBJECTIVE OVER SUBJECTIVE + A CONTENT ORIENTATED DESIGN + A DESIGN RESPONSE THAT ALLOWS FOR VERSATILE EXHIBITION APPLICATION

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LAYOUT OF THE WORK

STEVE MCCURRY +

Allows the images to do be exhibited in a publication format.

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Indexes the image at the back for further information.

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Decreases print costs due to fewer sheets.

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IMPOSITION PLAN SPREAD +

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Built on the index idea, moving it to a front, to become a collaborative contents.

Benefit of this is the prevention of superficial scanning through each person, and allows a quick engagement with each rationale.

Quick comparison of differences and individuality.

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Index can be used both ways.

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INDEX EXAMPLE SPREAD +

Potential cropped thumbnail image of the artwork.

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Open to other ideas.

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Personal statement and contact details.

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Stops superficial flicking through pages.

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WORK EXAMPLE SPREAD +

Story board for motion.

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Links to watching the full video.

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THE BOOK

MOCKUP

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Black stock

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Neutral

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Black block

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Filled Space

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Opposite of white empty space.

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Allows for modular stacking.

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Sculptural element for display at exhibition opening.

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VICTORE EXAMPLE

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SAGMEISTER EXAMPLE

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TYPEFACE EXAMPLES

HEADER & BODY TYPEFACE +

Versatile font family.

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A comprehensive variety of weights designed to compliment each other.

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Contemporary value designed with traditional typographic values.

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Melding of classic typefaces Helvetica and DIN that are commonly used in art publications.

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Good for signage.

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Clear and neutral vessel for information.

FINE ART YEAR BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ 01 02 03 04 05 06 07 08 09 10 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz .,?!&“”<>()[]@#%

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz .,?!&“”<>()[]@#%

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TYPOGRAPHIC RELATIONSHIP EXAMPLE +

Condensed headers and page numbers.

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Bold and clear names.

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Lighter weight for body.

COGITO ERGO SUM, I THINK THEREFORE I AM. DONALD JUDD http://www.juddfoundation.org Cogito ergo sum, I think therefore I am. A sumâ&#x20AC;&#x2122;s existence depends upon more than one, number/artwork/maker. This exhibition is a sum of many parts, encompassing a vibrant community of new makers and thinkers. They make therefore they are.

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THE DEADLINES

DEADLINES

+ PHOTOGRAPHY COMMENCES 19TH MARCH + F.A INTERNAL DEADLINE IS REQUIRED + FAIL SAFE SPREADS + OUTSTANDING STATEMENTS

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DEADLINES

+ PHOTOGRAPHY COMMENCES 19TH MARCH + F.A INTERNAL DEADLINE IS REQUIRED + FAIL SAFE SPREADS Any students that miss the photography deadline will have to be replaced in the yearbook. We would like to discuss options for these spreads.

+ OUTSTANDING STATEMENTS

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DEADLINES

+ PHOTOGRAPHY COMMENCES 19TH MARCH + F.A INTERNAL DEADLINE IS REQUIRED + FAIL SAFE SPREADS + OUTSTANDING STATEMENTS The following students have not submitted a statement: Hannah Qureshi, Jack Sorsky, Luke Steele. Any students wishing to change their statement and/or contact details will have to do so by the Monday 17th March.

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POST YEARBOOK WORK

DELIVERABLES

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VISUAL LANGUAGE + SUM SPLIT INTO 44 PARTS + VERSATILE, DYNAMIC VISUAL MOTIF

TO BE USED ACROSS THE RANGE OF DELIVERABLES. + INDIVIDUAL ELEMENTS COME TOGETHER. + VISUAL METAPHOR OF THE EXHIBITION.

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VISUAL LANGUAGE +

SUM split into 44 parts.

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Versatile, dynamic visual motif to be used across the range of deliverables.

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