ROTECNAWORLD NUMBERSEVENTEEN2013
SUMMARY FUTURENEWS
NEW EUROPEAN ANIMAL HEALTH LAWS TECHNOLOGY
TENDENCIES IN FARROWING
PIGPRODUCTIONIN...
JAPAN, THE WORLD’S LEADING IMPORTER OF PORK
ROTECNANEWS
LETTERFROMTHEEDITOR
large scale manufacturer GLOBALPIG
RUSSIA SUSPENDS IMPORTS
SCAN ME
WITH YOUR SMARTPHONE
ROTECNA
Gener Romeu Rotecna's President
Despite adverse factors, pig farming is adapting well to the new requirements of animal welfare. Without going very far, in 2013, Spain has consolidated its position as the second producer at the European level and the fourth worldwide, also exporting 40 percent of its total production. ROTECNA WORLD 17 DECEMBER 2013
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Research and technological advances are the mainstays of companies that, like Rotecna, work in a sector undergoing transformation like as pig farming. The new laws call for modernization and professionalization of the sector to increase and improve production quality. This is a commitment shared by innovative companies like us, since our growth influences the future of our customers and their competitiveness in the market.
EDITION: Rotecna, s.a. POL.IND. NAU-3, 25310 AGRAMUNT (LLEIDA) SPAIN DIRECTOR: GENER ROMEU EDITION/PRODUCTION/DESIGN: Montse GUERRERO EDITORS: montse PALAU (MP) BEGOÑA GIMÉNEZ (BG) TAMARA LOMBARDO (TL) TRADUCTION: CHRIS BOSWELL
Not placing limits on growth, innovation and development is the premise that guides us more than ever, given the current economic context. So, starting from this premise, this year Rotecna have continued to work on innovation and development. We have extended our wide range of slats and are the largest manufacturer of this product. This offer allows farmers to customise their facilities to their needs. However, Rotecna we have gone a step further betting on the latest injection technology for manufacturing large parts. A significant investment will allow us to meet the needs of a new generation of increasingly demanding farmers and provide the equipment necessary for the farms to ensure the comfort of the animals and the quality of the product for the final consumer. Working every day to be at the forefront is practically synonymous with success.
Print: Imprenta barnola ISSN: L-41-2007 Rotecna's World's editors accept no liability for contributor's opinion.
Gener Romeu
ROTECNANEWS
FUTURENEWS
NEW EUROPEAN ANIMAL HEALTH
L A W S The EU has adopted new measures to improve the European agro-food chain. After the 2007-2013 health plan, “Prevention is better Rotecna invests 2 million euros in acquiring the new
than cure”, the European Union takes action to a new
Krauss Maffei injection and in adapting the facilities to
health strategy. The Commission proposes
take 100% of the production in its manufacturing plant.
legislation to modernize, simplify and strengthen the
In 2013, Rotecna has made one of its most significant investments in recent years with the acquisition of the German-made Krauss Maffei KM2000/24500MX injector, equipped with the latest technology in injection on the market. An investment of more than € 1 million will enable the company to manufacture 100 % of its products, up from 75%, and boost the capacity for innovation and development of large-scale products for pig farms. The new injector allows parts up to 15 kilos in weight. For now, the Krauss Maffei injection and production covers the most popular hoppers in the sector, the TR5 and TR2, the Grow Maxi Feeder and Ni -2 Corner. The head of the injection section at Rotecna, Ramon Petit explains that the new machine has been running since October, adding that, “every day we work to incorporate more products with the aim that this machine will be fully operational from January or February 2014”.
SOMETHINGABOUT... The “Diada”, the Eleventh of September is the national holiday of Catalonia and commemorates the last stand in Barcelona on the 11th of September 1714.
The latest features and technology of the injector open up a whole new range of possibilities to continue positioning Rotecna at the forefront of innovation for the pig sector. That is why the company’s R&D department is working on the design of new products that could be made with the new machine with a maximum capacity for 50-tons moulds. Currently the maximum weight for Rotecna moulds was 6 tons. The CEO of Rotecna, Amable Izquierdo, also emphasized that one of the advantages of Krauss Maffei plastic injector is energy saving. Izquierdo states that the new machine “consumes between 30% and 40% less energy than a conventional injector”. In addition, the acquisition of the new machine means hiring at least 6 direct workers who will become part of a team of about 130 people. With the acquisition of this new injector, Rotecna currently has 12 injection machines, allowing it to continue developing new products according to market needs and improving the service it offers the customers.
The 11th of September: Commemorative or assertive day History The celebration of the Diada dates back to 1886 and commemorates the defeat of Catalonia in 1714, which led to the abolition of the Catalan institutions and a loss of civil liberties. The events of the Diada did not begin until one and a half centuries after this defeat and started off only as funeral oration for the dead in Santa Maria del Mar. The first floral offerings at the monument to Rafel Casanovas, installed six years earlier, took place around 1894. In 1901, from a demonstration, the day took on a more assertive aspect and, in 1923, there was mass celebration with events held throughout Catalonia. From then on, the event increasingly became a popular show of Catalan identity.
2
The celebration of the Diada was prohibited during the dictatorships of General Primo de Rivera and Franco, and we had to wait to 1976, a year after the death of the Spanish dictator, to celebrate the first major demonstration of the Catalan people under democracy. 1977 was a big historical event: the media of the time said that there were a million people, the theme of the event sponsored by the Assembly of Catalonia was “Liberty, Amnesty, Statute of autonomy.” It was not until last year that our National Day again brought together more than a million people in the same event. Like 35 years ago, Catalans from all walks of life, took to the streets of Barcelona to protest and celebrate at the same time.
food chain in Europe. Tonio Borg, European Commissioner for Health and Consumer Policy, said during the presentation of the new health law that “the food industry is the second largest industry in the EU. Europe has the highest food safety standards in the world. However, the recent horse meat scandal has shown that we can improve, even if there were no health risks.” Outbreaks of animal diseases can also be harmful to humans and damage the economy and trade as a whole. Therefore, the Commission believes that a comprehensive strategy is needed and place greater emphasis on disease prevention. “The measures of animal health policy are not subject to a strict
This year, it was necessary to go a step further and different organizations began to consider various events around the country. Omnium Cultural has been the promoter of many initiatives. From torchlight marches that lit various places on the night of the 10th until the concert which brought together thousands of people to the Arc de Triomphe in Barcelona on the evening of the 11th.
The 2013 Diada and the right to decide. In the celebration of National Day this year, the National Assembly of Catalonia managed to have Catalans joining hands over a distance of 400 km on the Catalan Way, inspired by the human chain which took place
categorization and prioritization,” the Commission says. For this reason, he sees a need to improve the coordination of surveillance of animal diseases, in order to achieve effective cooperation between different sectors and control systems. The main change to the new health law will mean that current EU animal health legislation, with a total of 60 pieces of legislation, will now be reduced to just five. Thanks to this simplification, administrations and stakeholders will have more time to focus on the true priority: prevention and eradication of diseases. The European agency will also better define the responsibilities of farms,
on the 23rd of August 1989 with 1,800,000 Estonians, Latvians and Lithuanians in favour of their independence. Thus, the Catalan people demanded the right to decide their future. Under the slogan “The Catalan Way to Independence”, 1.6 million people joined hands on the 11th of September, according to official Government sources. From all counties and towns, by bus, train or car, the elderly and the young, children and families, groups of friends and associations and organizations of all types gathered at their pre-assigned place and at 17:14 pm officially formed the Catalan Way. The scheduled time was chosen to commemorate the 299th
Tonio Borg, European Commissioner for Health and Consumer Policy.
veterinarians and other people who work with animals.
are only effective if they are tackled jointly effort by all EU members.
According to the European Commission, the new regulations will benefit livestock farmers, provide for more effective legislation to prevent major outbreaks of diseases and improve their competitiveness. Moreover, traders of live animals and animal products will simplified administrative duties. In addition, the veterinary authorities of the EU countries will have a clearer legal basis and better tools for disease surveillance and reporting. The last major beneficiary will be the consumer who will be exposed to fewer food safety risks.
The law has been developed in collaboration with European institutions on the Advisory
The EC believes it is important that standards are uniform across the EU, as well as the cooperation of the countries, for animal diseases across borders and prevention efforts, monitoring, reporting and eradication
“the food industry is the second largest industry in the EU. Europe has the highest food safety standards in the world. Committee on Animal Health. The new proposal is expected to come into effect in 2016.
anniversary of the fall of Catalonia after months of siege during the War of Spanish Succession.
Catalan way around the world From the 1st of August to the 11th of September, human chains were established in hundreds of places worldwide, especially in major cities such as Bilbao in Spain, Medellín in Colombia, Los Angeles in the United States, London, Berlin, Luxembourg, Hong Kong, Athens and Bangkok, among other places, on all five continents. In total, there were human chains in 116 cities and up to 10,000 people took part in solidarity with the Catalan people.
3
ROTECNANEWS
FUTURENEWS
NEW EUROPEAN ANIMAL HEALTH
L A W S The EU has adopted new measures to improve the European agro-food chain. After the 2007-2013 health plan, “Prevention is better Rotecna invests 2 million euros in acquiring the new
than cure”, the European Union takes action to a new
Krauss Maffei injection and in adapting the facilities to
health strategy. The Commission proposes
take 100% of the production in its manufacturing plant.
legislation to modernize, simplify and strengthen the
In 2013, Rotecna has made one of its most significant investments in recent years with the acquisition of the German-made Krauss Maffei KM2000/24500MX injector, equipped with the latest technology in injection on the market. An investment of more than € 1 million will enable the company to manufacture 100 % of its products, up from 75%, and boost the capacity for innovation and development of large-scale products for pig farms. The new injector allows parts up to 15 kilos in weight. For now, the Krauss Maffei injection and production covers the most popular hoppers in the sector, the TR5 and TR2, the Grow Maxi Feeder and Ni -2 Corner. The head of the injection section at Rotecna, Ramon Petit explains that the new machine has been running since October, adding that, “every day we work to incorporate more products with the aim that this machine will be fully operational from January or February 2014”.
SOMETHINGABOUT... The “Diada”, the Eleventh of September is the national holiday of Catalonia and commemorates the last stand in Barcelona on the 11th of September 1714.
The latest features and technology of the injector open up a whole new range of possibilities to continue positioning Rotecna at the forefront of innovation for the pig sector. That is why the company’s R&D department is working on the design of new products that could be made with the new machine with a maximum capacity for 50-tons moulds. Currently the maximum weight for Rotecna moulds was 6 tons. The CEO of Rotecna, Amable Izquierdo, also emphasized that one of the advantages of Krauss Maffei plastic injector is energy saving. Izquierdo states that the new machine “consumes between 30% and 40% less energy than a conventional injector”. In addition, the acquisition of the new machine means hiring at least 6 direct workers who will become part of a team of about 130 people. With the acquisition of this new injector, Rotecna currently has 12 injection machines, allowing it to continue developing new products according to market needs and improving the service it offers the customers.
The 11th of September: Commemorative or assertive day History The celebration of the Diada dates back to 1886 and commemorates the defeat of Catalonia in 1714, which led to the abolition of the Catalan institutions and a loss of civil liberties. The events of the Diada did not begin until one and a half centuries after this defeat and started off only as funeral oration for the dead in Santa Maria del Mar. The first floral offerings at the monument to Rafel Casanovas, installed six years earlier, took place around 1894. In 1901, from a demonstration, the day took on a more assertive aspect and, in 1923, there was mass celebration with events held throughout Catalonia. From then on, the event increasingly became a popular show of Catalan identity.
2
The celebration of the Diada was prohibited during the dictatorships of General Primo de Rivera and Franco, and we had to wait to 1976, a year after the death of the Spanish dictator, to celebrate the first major demonstration of the Catalan people under democracy. 1977 was a big historical event: the media of the time said that there were a million people, the theme of the event sponsored by the Assembly of Catalonia was “Liberty, Amnesty, Statute of autonomy.” It was not until last year that our National Day again brought together more than a million people in the same event. Like 35 years ago, Catalans from all walks of life, took to the streets of Barcelona to protest and celebrate at the same time.
food chain in Europe. Tonio Borg, European Commissioner for Health and Consumer Policy, said during the presentation of the new health law that “the food industry is the second largest industry in the EU. Europe has the highest food safety standards in the world. However, the recent horse meat scandal has shown that we can improve, even if there were no health risks.” Outbreaks of animal diseases can also be harmful to humans and damage the economy and trade as a whole. Therefore, the Commission believes that a comprehensive strategy is needed and place greater emphasis on disease prevention. “The measures of animal health policy are not subject to a strict
This year, it was necessary to go a step further and different organizations began to consider various events around the country. Omnium Cultural has been the promoter of many initiatives. From torchlight marches that lit various places on the night of the 10th until the concert which brought together thousands of people to the Arc de Triomphe in Barcelona on the evening of the 11th.
The 2013 Diada and the right to decide. In the celebration of National Day this year, the National Assembly of Catalonia managed to have Catalans joining hands over a distance of 400 km on the Catalan Way, inspired by the human chain which took place
categorization and prioritization,” the Commission says. For this reason, he sees a need to improve the coordination of surveillance of animal diseases, in order to achieve effective cooperation between different sectors and control systems. The main change to the new health law will mean that current EU animal health legislation, with a total of 60 pieces of legislation, will now be reduced to just five. Thanks to this simplification, administrations and stakeholders will have more time to focus on the true priority: prevention and eradication of diseases. The European agency will also better define the responsibilities of farms,
on the 23rd of August 1989 with 1,800,000 Estonians, Latvians and Lithuanians in favour of their independence. Thus, the Catalan people demanded the right to decide their future. Under the slogan “The Catalan Way to Independence”, 1.6 million people joined hands on the 11th of September, according to official Government sources. From all counties and towns, by bus, train or car, the elderly and the young, children and families, groups of friends and associations and organizations of all types gathered at their pre-assigned place and at 17:14 pm officially formed the Catalan Way. The scheduled time was chosen to commemorate the 299th
Tonio Borg, European Commissioner for Health and Consumer Policy.
veterinarians and other people who work with animals.
are only effective if they are tackled jointly effort by all EU members.
According to the European Commission, the new regulations will benefit livestock farmers, provide for more effective legislation to prevent major outbreaks of diseases and improve their competitiveness. Moreover, traders of live animals and animal products will simplified administrative duties. In addition, the veterinary authorities of the EU countries will have a clearer legal basis and better tools for disease surveillance and reporting. The last major beneficiary will be the consumer who will be exposed to fewer food safety risks.
The law has been developed in collaboration with European institutions on the Advisory
The EC believes it is important that standards are uniform across the EU, as well as the cooperation of the countries, for animal diseases across borders and prevention efforts, monitoring, reporting and eradication
“the food industry is the second largest industry in the EU. Europe has the highest food safety standards in the world. Committee on Animal Health. The new proposal is expected to come into effect in 2016.
anniversary of the fall of Catalonia after months of siege during the War of Spanish Succession.
Catalan way around the world From the 1st of August to the 11th of September, human chains were established in hundreds of places worldwide, especially in major cities such as Bilbao in Spain, Medellín in Colombia, Los Angeles in the United States, London, Berlin, Luxembourg, Hong Kong, Athens and Bangkok, among other places, on all five continents. In total, there were human chains in 116 cities and up to 10,000 people took part in solidarity with the Catalan people.
3
TECHNOLOGY
TECHNOLOGY
TENDENCIES IN FARROWING
More space, better adapted, more comfort. The needs in intensive pig production are creating new trends in facilities and equipment. The new animal welfare requirements and other legislation (European or country-specific) and the further professionalization of the sector, are bringing out a new
In countries like Denmark, Germany and Spain, some farrowing pens are 240 x 190 cm or more.
24
generation of farmers committed to good practice in pig production. The technological development of farm equipment is crucial to meeting the objectives of the new pig production. In farrowing, these are fundamentally to obtain a larger number of piglets (more piglets per litter, reduced weight thereof), and that these grow, a circumstance that requires more thorough care. This temperature and
260x190
genetic, larger sows, more piglets born, ... The needs in the farrowing phase are evolving with one aim in mind: more and better production. The facilities have had to adapt accordingly.
Currently, most developed countries on the productive level have sows with 16 piglets born alive. That is no longer an exception, but more a trend. The higher fertility of sows involves adapting the delivery rooms to comply with the norms and encourage production.
240x180
Example of combination for farrowing pen.
Times are changing in pig production: more developed
management are two aspects that play a very important role in this phase.
240x180
In countries like Denmark, Germany and Spain, some farrowing pens are 240 x 190 cm or more, even 270 x 180 cm, so large sows and their litters have enough space adapted to their needs. Rotecna the manufacturer with more widest ranges of slats on the market. It currently offers 24 different models (22 plastic slats, 7 heating plates) without counting the cast ones. So the farmer is
provided with all the versatility needed to customise these. In recent years, Rotecna has launched a variety of larger slats in line with the new trends. Slats and other products to ensure maximum profitability in this crucial stage of livestock production.
Controlling the temperature in the room is crucial Managing the temperature necessary for mothers on one hand (16° - 20°C ) and piglets (30° -34°C) on the other, is the key to a good plan for adjusting power use and, therefore, increasing the profitability of the farm. For the comfort of the mothers, who need a cooler temperature, Rotecna has cast slats that are placed under the mother and keep the area cooler. Moreover, there are the plastic slats with surfaces especially designed to be comfortable for the mother when lying on them without harming their breasts, and thanks to the anti-slip pattern, they also let their trotters grip when they move in farrowing. The latest addition to the long list of new slats is the 600x800 mm Comfort Grip (published in No. 54), which also solves the conflictive area shared by sows and piglets during nursing. In this, the last 10 cm on either side are intended for the piglets, and its special relief allows them to have better grip and prevents them slipping during feeding.
A microclimate for piglets The environmental conditions required by piglets, especially in the first few days of life, are very different from those of the mother, but should not be neglected because of this affects whether larger litters with of less weight per piglet can develop progressively and uniformly. In recent years, Rotecna has paid special attention to the needs of the piglets in these new conditions of intensive production. Borrowing a concept, the microclimate, from nature itself has been of enormous help for guiding the creation and development of the new products. Slats, heating plates and new additions to the extensive product range, Ni-2 covers and their accessories, all respond to this global concept to assist the growth of smallest in the best possible way.
longer, reducing the heat dispersion and energy consumption on the farm. There are two types of Ni-2 with accessories give full versatility to products that will undoubtedly be of great use to the most demanding and thorough farmer in 2014. The large Ni-2 Corner, which is set in a corner of the farrowing pen and whose 80-cm wide deck is ideal for large spaces, but can also be adapted smaller ones, as it can be cut to a minimum of 60 cm. The three models of the Ni-2 Mobile is sheer versatility that allows combinations
of sizes, mobility and accessories in one product. The farmers only have to choose which of them most closely meets their needs.
Rotecna’s new release for 2013 has been the Ni-2: covers for piglets
The heating plates have undergone a huge transformation. The two heating systems, hydraulic (published in No. 13) and electric (published in No. 16), have evolved in size (from 60 cm to 120 cm), varieties (from a single size of 40 cm to 3 widths of 40, 50 and 60 cm) and better performance, all together to improve the living conditions and comfort of the piglets during farrowing. Rotecna’s new release for 2013 has been the Ni-2: covers for piglets to prevent drafts and help keep the temperature generated by the plates more localized for
5
TECHNOLOGY
TECHNOLOGY
TENDENCIES IN FARROWING
More space, better adapted, more comfort. The needs in intensive pig production are creating new trends in facilities and equipment. The new animal welfare requirements and other legislation (European or country-specific) and the further professionalization of the sector, are bringing out a new
In countries like Denmark, Germany and Spain, some farrowing pens are 240 x 190 cm or more.
24
generation of farmers committed to good practice in pig production. The technological development of farm equipment is crucial to meeting the objectives of the new pig production. In farrowing, these are fundamentally to obtain a larger number of piglets (more piglets per litter, reduced weight thereof), and that these grow, a circumstance that requires more thorough care. This temperature and
260x190
genetic, larger sows, more piglets born, ... The needs in the farrowing phase are evolving with one aim in mind: more and better production. The facilities have had to adapt accordingly.
Currently, most developed countries on the productive level have sows with 16 piglets born alive. That is no longer an exception, but more a trend. The higher fertility of sows involves adapting the delivery rooms to comply with the norms and encourage production.
240x180
Example of combination for farrowing pen.
Times are changing in pig production: more developed
management are two aspects that play a very important role in this phase.
240x180
In countries like Denmark, Germany and Spain, some farrowing pens are 240 x 190 cm or more, even 270 x 180 cm, so large sows and their litters have enough space adapted to their needs. Rotecna the manufacturer with more widest ranges of slats on the market. It currently offers 24 different models (22 plastic slats, 7 heating plates) without counting the cast ones. So the farmer is
provided with all the versatility needed to customise these. In recent years, Rotecna has launched a variety of larger slats in line with the new trends. Slats and other products to ensure maximum profitability in this crucial stage of livestock production.
Controlling the temperature in the room is crucial Managing the temperature necessary for mothers on one hand (16° - 20°C ) and piglets (30° -34°C) on the other, is the key to a good plan for adjusting power use and, therefore, increasing the profitability of the farm. For the comfort of the mothers, who need a cooler temperature, Rotecna has cast slats that are placed under the mother and keep the area cooler. Moreover, there are the plastic slats with surfaces especially designed to be comfortable for the mother when lying on them without harming their breasts, and thanks to the anti-slip pattern, they also let their trotters grip when they move in farrowing. The latest addition to the long list of new slats is the 600x800 mm Comfort Grip (published in No. 54), which also solves the conflictive area shared by sows and piglets during nursing. In this, the last 10 cm on either side are intended for the piglets, and its special relief allows them to have better grip and prevents them slipping during feeding.
A microclimate for piglets The environmental conditions required by piglets, especially in the first few days of life, are very different from those of the mother, but should not be neglected because of this affects whether larger litters with of less weight per piglet can develop progressively and uniformly. In recent years, Rotecna has paid special attention to the needs of the piglets in these new conditions of intensive production. Borrowing a concept, the microclimate, from nature itself has been of enormous help for guiding the creation and development of the new products. Slats, heating plates and new additions to the extensive product range, Ni-2 covers and their accessories, all respond to this global concept to assist the growth of smallest in the best possible way.
longer, reducing the heat dispersion and energy consumption on the farm. There are two types of Ni-2 with accessories give full versatility to products that will undoubtedly be of great use to the most demanding and thorough farmer in 2014. The large Ni-2 Corner, which is set in a corner of the farrowing pen and whose 80-cm wide deck is ideal for large spaces, but can also be adapted smaller ones, as it can be cut to a minimum of 60 cm. The three models of the Ni-2 Mobile is sheer versatility that allows combinations
of sizes, mobility and accessories in one product. The farmers only have to choose which of them most closely meets their needs.
Rotecna’s new release for 2013 has been the Ni-2: covers for piglets
The heating plates have undergone a huge transformation. The two heating systems, hydraulic (published in No. 13) and electric (published in No. 16), have evolved in size (from 60 cm to 120 cm), varieties (from a single size of 40 cm to 3 widths of 40, 50 and 60 cm) and better performance, all together to improve the living conditions and comfort of the piglets during farrowing. Rotecna’s new release for 2013 has been the Ni-2: covers for piglets to prevent drafts and help keep the temperature generated by the plates more localized for
5
PIGPRODUCTIONIN...
PIGPRODUCTIONIN... TABLE 2. - JAPANESE SWINE PRODUCTION (2006-2012) Domestic production
2006
Animals slaughtered (head)
2007
2008
2009
2010
2011
2012
16.210.077 16.226.194 16.330.889 17.077.029 16.612.913 16.507.714 11.063.591
Production (tons)
1.246.525
1.246.281
1.259.804
1.317.617
1.277.256
1.277.147
852.173
Number of farms
7.800
7.550
7.230
6.890
-
6.010
5.840
Average head per farm
1.233
1.292
1.347
1.436
-
1.625
1.667
Source: Ministry of Agriculture, Forestry and Fisheries and Agriculture and Livestock Industries Corporation, para ICEX.
gradually to reduce tariffs on trade with both these countries. These treaties give them a clear competitive edge over other countries, because although the system does not exempt them from the gate prices, it gives them a lower tariff provided that the fixed import quota is not exceeded. This is a reduction of tariff barriers enabling them to undercut their competitors.
JAPAN, THE WORLD’S LEADING IMPORTER OF
PORK
Its domestic production is 15th in the world ranking of pig producers. The attraction of this market, according to the report on opportunities for the Spanish pigs in Japan published by the Economic and Social Commission of Spain in Tokyo, (in many cases coinciding with other countries), is linked to its heavy reliance on agricultural products, that has been growing since the 1960s and has caused a structural food deficit. Approximately 50% of Japanese imports of fresh and frozen pork are destined for the Japanese meat processing industry. Of the remaining 50%, it is estimated that
two-thirds are consumed in the hotel sector, butchers and similar shops selling meat, while the other third is sold through supermarkets and specialised butchers. Specifically, in the case of the frozen pork that does not go to the processing industry, 70% goes into the Horeca channel. The most common way of importing of fresh and frozen pork is through trading companies. The Japanese market is a very attractive target for any manufacturer of pork products, but it is a difficult market to enter with
TABLE 1. - PRODUCTION, IMPORTS AND EXPORTS (Tn) 2007
2008
2009
2010
2011
2012
Production
872.522
882.168
922.701
893.150
894.225
596.722
Imports
754.593
815.063
691.928
768.138
803.009
521.104
Exports
104
280
114
154
155
96
1.627.219
1.697.512
1.614.744
1.661.442
1.697.390
1.117.922
46,37%
48,02%
42,85%
46,23%
47,31%
46,61%
Total % Imports
Source: Agriculture and Livestock Industries Corporation and Ministry of Finance.
6
a long, slow process of negotiation. Nevertheless, it is a great business opportunity. Despite this high profile as an importer, Japan is also a producer. Its domestic production is 15th in the world ranking and is also fifth in value (eleventh in quantity) among the main agricultural and livestock products in Japan. However, domestic production is insufficient to meet the internal demand. This deficit is compounded by the positive trend in pork consumption among the Japanese, which is the second most consumed meat in the country. In fact, unlike the general decline in the consumption of meat and fish since 2000, consumption of pork has increased by 0.6 kilograms per person per year.
Pig production increasing According to the report, Japan’s pork production is undergoing a process of restructuring due to the high weight of imports within the sector and the low profitability of the farms. Added to this are the problems derived from strict environmental legislation and that particularly affects waste from livestock farms. In these circumstances where production costs are increased while meat prices are falling, only large farms survive. Table 2 (extracted from the report of the Spanish Office in Japan) it can be seen that, in recent years, the number of farms has decreased while the number of animals per holding has increased. In fact, in
Despite this high competitivity, Japan remains attractive to any pork producer who wishes to export. However, the stakes are high and there are some points to consider. For example, according to the study by Economic and Social Office of Spain in Tokyo, apart from the international crisis, cases of “Listeria monocytogenes” in shipments of sausage and
ham sliced in Japan provoked a decline in meat exports. Japanese customs have zero tolerance of cases of listeria and the MRLs. The documentation required, specific labelling, traceability certificates, meeting all these requirements makes Japan an expensive destination, but equally valuable as a foreign market. Japanese law is an aspect to be taken into account. This, which governs the taxation of imports of pigmeat, seeks to protect domestic production through a system of setting gate prices and safeguards that allow them to be increased in situations considered emergencies. So, under this regulation, the tariff on imported meats whose price is below the gate price is increased to that price level, so these meats lose competitiveness.
1991 there were 36,000 farms with an average of 314.9 head each, while in 2000, this had fallen to 11,700 farms with 838.1 head per farm, and in 2012, there were only 5,840 farms although each had an average of 1,667 head. As for the geographical distribution of pork production, in 2012, the main producing regions were Kyushu, Kanto-Tosan (Gifu, Nagano and Yamanashi prefectures) and Tohoku. There are more than five hundred pigmeat processors in Japan. Most of them are small and medium companies, but the market is dominated by the large manufacturers. The five largest companies in the domestic fresh meat market are: Nippon Meat Packers Inc., Itoham Foods Inc., Prima Meat Packers Ltd., Starzen Corporation and finally Marudai Food Corporation (in descending order of turnover). The figures for meat production, reached 52.7% of the total in 2011, and in the first 11 months of the 2012 fiscal year, this rose to 53.4%, a figure that also reflects this trend.
Export market The Japanese pig meat market is highly competitive. The USA, Denmark, Canada, Mexico and Chile are competing to increase their market share. Meanwhile, Italy leads European Union exports to Japan and is only surpassed by Spain in exports of ham on the bone. Notably, Mexico and Chile signed free trade areas with Japan in order
GLOBALPIG
As explained by the agency, the measures affect animals for slaughter for human consumption and could exclude specimens for breeding, provided they are imported under strict veterinary control.
RUSSIA
SUSPENDS
IMPORTS In mid-April, the Russian Federal Agency for Veterinary and Phytosanitary Control (Rosseljoznadzor) suspended imports of live cattle and pigs from the European Union due to outbreaks of the Schmallenberg virus and bluetongue disease in several EU countries.
The agency previously said it had not received information from the EU about the measures veterinary services have taken to prevent the spread of the diseases, both of high risk to livestock. Rosseljoznadzor requested this information in January. The temporary ban on imports of European cattle to Russia was met with “great disappointment” in Brussels. European Commissioners for Trade and Health, Karel De Gucht and John Dalli, defined this as “disproportionate and unjustified” and demanded its immediate lifting, as reported by RIA Novosti.
What is www.cochon555.com? It is a touring contest in favour of the pig. The goal? To create a set of events (mainly cookery competitions) to show the work of family farms engaged in pig farming. How does it work? Five chefs are brought together (sometimes more), with 5 pigs & 5 sommeliers. These have visited a total of fourteen U.S. cities including New York, Seattle, Atlanta, San Francisco, Los Angeles, Chicago since 2008 extolling pork and inheritance left by its producers.
7
PIGPRODUCTIONIN...
PIGPRODUCTIONIN... TABLE 2. - JAPANESE SWINE PRODUCTION (2006-2012) Domestic production
2006
Animals slaughtered (head)
2007
2008
2009
2010
2011
2012
16.210.077 16.226.194 16.330.889 17.077.029 16.612.913 16.507.714 11.063.591
Production (tons)
1.246.525
1.246.281
1.259.804
1.317.617
1.277.256
1.277.147
852.173
Number of farms
7.800
7.550
7.230
6.890
-
6.010
5.840
Average head per farm
1.233
1.292
1.347
1.436
-
1.625
1.667
Source: Ministry of Agriculture, Forestry and Fisheries and Agriculture and Livestock Industries Corporation, para ICEX.
gradually to reduce tariffs on trade with both these countries. These treaties give them a clear competitive edge over other countries, because although the system does not exempt them from the gate prices, it gives them a lower tariff provided that the fixed import quota is not exceeded. This is a reduction of tariff barriers enabling them to undercut their competitors.
JAPAN, THE WORLD’S LEADING IMPORTER OF
PORK
Its domestic production is 15th in the world ranking of pig producers. The attraction of this market, according to the report on opportunities for the Spanish pigs in Japan published by the Economic and Social Commission of Spain in Tokyo, (in many cases coinciding with other countries), is linked to its heavy reliance on agricultural products, that has been growing since the 1960s and has caused a structural food deficit. Approximately 50% of Japanese imports of fresh and frozen pork are destined for the Japanese meat processing industry. Of the remaining 50%, it is estimated that
two-thirds are consumed in the hotel sector, butchers and similar shops selling meat, while the other third is sold through supermarkets and specialised butchers. Specifically, in the case of the frozen pork that does not go to the processing industry, 70% goes into the Horeca channel. The most common way of importing of fresh and frozen pork is through trading companies. The Japanese market is a very attractive target for any manufacturer of pork products, but it is a difficult market to enter with
TABLE 1. - PRODUCTION, IMPORTS AND EXPORTS (Tn) 2007
2008
2009
2010
2011
2012
Production
872.522
882.168
922.701
893.150
894.225
596.722
Imports
754.593
815.063
691.928
768.138
803.009
521.104
Exports
104
280
114
154
155
96
1.627.219
1.697.512
1.614.744
1.661.442
1.697.390
1.117.922
46,37%
48,02%
42,85%
46,23%
47,31%
46,61%
Total % Imports
Source: Agriculture and Livestock Industries Corporation and Ministry of Finance.
6
a long, slow process of negotiation. Nevertheless, it is a great business opportunity. Despite this high profile as an importer, Japan is also a producer. Its domestic production is 15th in the world ranking and is also fifth in value (eleventh in quantity) among the main agricultural and livestock products in Japan. However, domestic production is insufficient to meet the internal demand. This deficit is compounded by the positive trend in pork consumption among the Japanese, which is the second most consumed meat in the country. In fact, unlike the general decline in the consumption of meat and fish since 2000, consumption of pork has increased by 0.6 kilograms per person per year.
Pig production increasing According to the report, Japan’s pork production is undergoing a process of restructuring due to the high weight of imports within the sector and the low profitability of the farms. Added to this are the problems derived from strict environmental legislation and that particularly affects waste from livestock farms. In these circumstances where production costs are increased while meat prices are falling, only large farms survive. Table 2 (extracted from the report of the Spanish Office in Japan) it can be seen that, in recent years, the number of farms has decreased while the number of animals per holding has increased. In fact, in
Despite this high competitivity, Japan remains attractive to any pork producer who wishes to export. However, the stakes are high and there are some points to consider. For example, according to the study by Economic and Social Office of Spain in Tokyo, apart from the international crisis, cases of “Listeria monocytogenes” in shipments of sausage and
ham sliced in Japan provoked a decline in meat exports. Japanese customs have zero tolerance of cases of listeria and the MRLs. The documentation required, specific labelling, traceability certificates, meeting all these requirements makes Japan an expensive destination, but equally valuable as a foreign market. Japanese law is an aspect to be taken into account. This, which governs the taxation of imports of pigmeat, seeks to protect domestic production through a system of setting gate prices and safeguards that allow them to be increased in situations considered emergencies. So, under this regulation, the tariff on imported meats whose price is below the gate price is increased to that price level, so these meats lose competitiveness.
1991 there were 36,000 farms with an average of 314.9 head each, while in 2000, this had fallen to 11,700 farms with 838.1 head per farm, and in 2012, there were only 5,840 farms although each had an average of 1,667 head. As for the geographical distribution of pork production, in 2012, the main producing regions were Kyushu, Kanto-Tosan (Gifu, Nagano and Yamanashi prefectures) and Tohoku. There are more than five hundred pigmeat processors in Japan. Most of them are small and medium companies, but the market is dominated by the large manufacturers. The five largest companies in the domestic fresh meat market are: Nippon Meat Packers Inc., Itoham Foods Inc., Prima Meat Packers Ltd., Starzen Corporation and finally Marudai Food Corporation (in descending order of turnover). The figures for meat production, reached 52.7% of the total in 2011, and in the first 11 months of the 2012 fiscal year, this rose to 53.4%, a figure that also reflects this trend.
Export market The Japanese pig meat market is highly competitive. The USA, Denmark, Canada, Mexico and Chile are competing to increase their market share. Meanwhile, Italy leads European Union exports to Japan and is only surpassed by Spain in exports of ham on the bone. Notably, Mexico and Chile signed free trade areas with Japan in order
GLOBALPIG
As explained by the agency, the measures affect animals for slaughter for human consumption and could exclude specimens for breeding, provided they are imported under strict veterinary control.
RUSSIA
SUSPENDS
IMPORTS In mid-April, the Russian Federal Agency for Veterinary and Phytosanitary Control (Rosseljoznadzor) suspended imports of live cattle and pigs from the European Union due to outbreaks of the Schmallenberg virus and bluetongue disease in several EU countries.
The agency previously said it had not received information from the EU about the measures veterinary services have taken to prevent the spread of the diseases, both of high risk to livestock. Rosseljoznadzor requested this information in January. The temporary ban on imports of European cattle to Russia was met with “great disappointment” in Brussels. European Commissioners for Trade and Health, Karel De Gucht and John Dalli, defined this as “disproportionate and unjustified” and demanded its immediate lifting, as reported by RIA Novosti.
What is www.cochon555.com? It is a touring contest in favour of the pig. The goal? To create a set of events (mainly cookery competitions) to show the work of family farms engaged in pig farming. How does it work? Five chefs are brought together (sometimes more), with 5 pigs & 5 sommeliers. These have visited a total of fourteen U.S. cities including New York, Seattle, Atlanta, San Francisco, Los Angeles, Chicago since 2008 extolling pork and inheritance left by its producers.
7
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