ROTECNANEWS
MARKETING DEPARTMENT PROFILE: · Year the department was created: 1999 · Number of staff: 5
Thus, Rotecna’s first marketing team emerged, and, little by little, it began to manage the communication and promotion of the brand and its products. Currently, the department has a good team that encourages collaboration between members.
What do we do?
David Mercado, Òscar Toledano, Montse Guerrero, Tamara Lombardo and Noèlia Burgos make up the marketing team. Foto: RotecnaPress.
Initially, the communication and marketing tasks of Rotecna were outsourced. It was in 1999 when, with the birth of the magazine Impuls d’Agramunt, it was decided to create the department by hiring a journalist and a graphic designer.
SOMETHINGABOUT...
We do a wide and varied range of work. However, everything is orientated towards the same target: to position and increase the presence of the brand and our products around the world, and to consolidate our commitment to customers. At the same time, we collaborate with the technical and commercial departments on the development of new products, carrying out the
CHRISTMAS EVERY YEAR, CHILDREN AWAIT THE CHRISTMAS FESTIVALS TO BEAT THE TIÓ TO MAKE IT DEFECATE LOTS OF PRESENTS!
The tradition of making the Christmas tió defecate is linked to children. This character, also known as Christmas log, Cagatió or soca, is one of the main elements of the traditional Christmas celebrations in Catalonia. It is a trunk, often decorated with legs and pieces that simulate a smiling face. This trunk “defecates” presents.
The Christmas Tió can be bought on stalls at Christmas Fairs, or made at home.
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Normally it also wears a red hat, another of the elements of Catalan symbology, as we can see in the image.
