DP // PINK - The international Rosé Festival 2017 // English version

PINK The International Rosé Festival

PRESS INFORMATION 2016 - 2017

PINK FESTIVAL

THE FIRST INTERNATIONAL ROSE WINE FESTIVAL DEDICATED TO PROFESSIONALS 15 to 17 February 2017 I Cannes

PINK is the first professional festival to celebrate rosé wines.

PINK is a modern and innovative concept rejuvenating the professional wine fairs.

PINK connects rosé wine producers with international key buyers.

But more than that - PINK is a challenge in itself: create an exhibition that changes the codes and differs radically from everything that exists until now. PINK gives priority to its own identity beside the traditional major events dedicated to wine professionals. At PINK festival, exhibitors benefit from a schedule of pre-arranged appointments with targeted international buyers. PINK has one only objective: to create privileged meetings between the different actors of the rosé wine market, a market which is in full ascension and which deserves its own show.

1. PINK, an ambition in the dynamic rosé wine market

Over the past 10 years, production and consumption of rosés have increased by 16% and 20% respectively across the world. In 2014, the consumption of rosé wines exceeded 9.5% of world wine consumption. In the current climate where the global consumption stagnates, this increase is the proof of a real dynamism in the rosé wine market. More than a fashion effect, rosé wine corresponds to a new way of consuming, carried by a generation that aspires to simplicity. Today, the uninhibited notion of pleasure is obvious in the world of wine.

The international rosé wines business is undoubtedly developing rapidly. The volumes traded, which increased by 78% in 10 years, demonstrate the internationalisation. In 2014, 40% of rosé wines had crossed a border before being consumed.

PINK asserts itself as the event that was missing so far on the calendar. Its goal is to bring together all the key players of the international rosé wine market to facilitate opportunities and highlight its full potential.

PINK is a major festival on the international scene which highlights the latest evolutions and the trend of the rosé wine market.

Source : CIVP

2. PINK, an innovative concept PINK puts the spotlight on every type of rosé wine: still rosé, rosé de garde, rosé bio or effervescent rosé. Producers will still have the possibility to present their three colour wines, the only condition is to offer a minimum of one rosé wine.

This new festival is an international exchange platform between producers, buyers and prescribers. It differs radically from traditional trade shows where producers only have a stand. At PINK, there are many opportunities to network in a more informal way (lunches, coffee breaks).

> HIGHLIGHTS < // The appointments These appointments are scheduled following a precise profiling of the expectations of producers and buyers before the event. They last 30 minutes and take place at fixed times during two full days to allow exhibitors and buyers to meet according to a pre-established schedule. After 5 minutes of meetings, a musical jingle will sound in the exhibition area to let buyers know that it is time to join their next appointment. With this new format, exhibitors have a better return on investment on their participation in the festival. That's why this one-to-one format is needed today. // The Tasting Zone Located in the exhibition area, the tasting zone gives the delegates an opportunity to taste selfservice rosé wines from all the producers present. // Master classes Professional tasting sessions are offered to the buyers. They are primarily intended for those who do not have pre-arranged appointments. Three master classes around different themes will be on offer: - Thursday 16 | 10:30AM > Presentation on the economical trends of the world market of rosé wines presented by Michel Couderc, manager of the Economie et études au Comité Interprofessionnel des Vins de Provence.

- Thursday 16 | 2:30PM > Tasting master class for French rosé wines by Birte Jantzen, independent journalist for the Bettane et Desseauve guide, graduate of WSET and educator at Grains Nobles tasting school in Paris.

- Friday 17 | 10:30AM > Master class on Spanish and Portuguese rosé wines presented by Tristan Ringenbach, finalist of the Best Sommelier in France 2016. He was also awarded the Expert Madère prize.

- Friday 17 | 2:30PM > Master class on Italian rosé wines presented by Antoine Gerbelle. Ex Grand Reporter, Editorial Advisor at La Revue du Vin de France, Antoine Gerbelle currently works as a journalist specialised in wine for L’Obs and the show “On va Déguster” on France Inter. // The Pink Awards 2017 Highlight of the festival, the Pink. Awards 2017 ceremony will take place at the Debussy Theatre Festival Hall. Pink. Awards 2017 will celebrate the marriage between a wine and a specific dish.

The award-winning wines will be chosen by a jury composed of chefs and sommeliers from the prestigious five-star establishments of the city of Cannes. Pink. Awards 2017 are open to still and sparkling rosé wines.

Chefs from the different five-star hotels will select one of their specialties for the competition, and then review and comment about it as part of a short video, while sommeliers will bring their recommendations about the best-fitted wines to harmonise with it. Producers will have the opportunity to participate with their rosé wines in the competition.

The chefs participating in this event are as follows: - Sébastien Broda * Michelin - Chef at the Grand Hôtel - Matthieu Molero ** Michelin – Executive second in command at the Grand Hyatt Cannes Hotel Martinez - Laurent Bunel - Executive Chef at the Intercontinental Carlton Cannes - Frédéric Gigou - Executive second in command at the JW Marriott - Arnaud Tabarec - Executive Chef at Five Seas

3. PINK, a meeting point between producers and international buyers PINK brings together the producers of rosé wines and a selection of international buyers, according to the needs and objectives of each. The personalised appointments facilitate the exchange and take into account the request of the participants to encourage truly targeted meetings.

> EXHIBITORS < About sixty exhibitors are expected for this first edition of the PINK Festival. Four nationalities will be mainly represented: France, Italy, Spain and Portugal. Argentina, Greece, Romania and Bulgaria should also be present.

FRANCE Château Rêva Château les Crostes Domaine de la Bastide Neuve Domaine des Escaravatiers Domaine les Trois Terres Côtes-de-Provence

Domaine Sévigné-Conty Elegant & Spirits Estandon Maison Angelvin Solière Vignoble Kennel Bijou Wine

Languedoc

Château de Gragnos La Fontesole

Roussillon Bandol Côtes-du-Rhône

Vignobles Dom Brial Domaine de la Garenne Domaine Vigneret Domaine de l'Angèle Château Moulin de Rioucreux

Bordeaux

Château du Bernat Château Haut Guillebot Vignoble Jolivet

Cabernet d'Anjou

Loire Propriétés Domaine de la Petite Roche

Corse

Conseil Interprofessionnel des Vins de Corse

Champagne

Champagne Remy Galichet

ITALY Toscana

Ridolfi Tenuta di Biserno Patric Lorenzon

Venetie

Zenato Zorzettig Astoria Vini

Pouilles

Garofano Pietraventosa Pratello

Lombardie

Perla del Garda Pasini san Giovanni La Collina dei Ciliegi Vigneti Villabella

Bardolino

Cantina F.lli Zeni Cantina di Custoza

Piémont Abruzzo

Tenuta Roletto Pescaja Azienda Agricola Cantina Dragani Cantina Terzini

Veneto

Casanova Prosecco

Molise

Cantina Cieri

Sicile

Rocchetta

SPAIN Tierra de León

Gordonzello

Arlanza

Bodegas Monte Amán

Tarragona

Biopaumera

PORTUGAL Vinho Verde

Quinta das Arcas Lima Smith

Trás os Montes

Quinta Valle de Passos

Douro

exPort

BULGARIA Alexandra Estate Thracian Valley

La Cave Thrace Betterhalf Estate

ROMANIA Moldavia

Crama Hermeziu Crama Winery

GREECE Central Greece

La Tour Melas

ARGENTINA Mendoza

Bodega Marco Zunino

> BUYERS < PINK expects around 50 importers from all around the world. More than 6,000 wine professionals in France and Europe will also be invited to the event. The presence of these CHR & wine merchants buyers, sommeliers and specialised journalists are additional opportunities for producers to promote, develop and revitalise their business.

Expected buyers by nationality

4. PINK, a distinct identity > THE ORGANISERS < It is a meeting between the world of events and the world of wine that initiated the creation of the PINK Festival.

Laurent Fiore, CEO of Beyond Exhibit, brings his deep knowledge of events. For the past 20 years, Beyond Exhibit has been working with professional show organisers, providing advices and solutions. Laurent Fiore has been a key actor in the success of various international luxury tourism fairs: ILTM in Cannes, Pure Life Experiences in Marrakech, LE Miami and We are Africa in Cape Town. With his expertise on the international stage, he decided to set himself a challenge by creating PINK Festival. He would like to adapt the format of these different shows to the world of wine.

Jean-Marc Ducasse, oenologist for more than 40 years, established a privileged relationship with many areas across Europe. Over the years, he built a vast network of suppliers of French, Spanish and Italian wines and spirits. Moreover, he had the opportunity to meet buyers from all over the world, from Asia to America.

> THE LOCATION < The emblematic city of Cannes, at the gates of Provence, is an ideal setting for PINK, highlighting the special and exclusive character of this original event. Cannes benefits from all the assets to make PINK an international meeting prized by the professionals: a long experience of hosting international events, a hotel capacity with prestigious places and an exceptional gastronomic on offer.

The city of Cannes offers, above all, the incomparable charm of a small city, concentrated around the exceptional panorama of its seaside. With a unique establishment, the Palais des Festivals and Congress is the ideal place for hosting PINK Festival.

5. PINK, an appointment not to be missed Where?

PALAIS DES FESTIVALS ET DES CONGRES Boulevard de la Croisette 06400 Cannes When?

Wednesday 15 February 2017 I from 5PM TO 7PM Thursday 16th February 2017 I from 9AM to 8 :30PM Friday 17th February 2017 I from 9AM How? Registration: contact@pinkrosefestival.com Agenda Wednesday 15 February 2017 5PM | Official opening of the PINK Festival and registration 5 :30PM to 7PM | Free tasting in the stands of the participants Thursday 16 February 2017 9AM | Beginning of pre-arranged appointments 10:30AM to 11AM | Coffee break 10:30AM | Economic trends of global markets for rosé wines by Michel Couderc 12 :30PM to 1:55PM | Lunch at the Palais des Festivals 2PM | Start of pre-arranged appointments 2:30PM | Masterclass French rosé wines by Birte Jantzen 3:30PM to 4PM | Coffee break 5 :30PM | End of the last appointment of the day 6 :30PM to 7 :30PM | PINK Awards 2017 ceremony at the Palais des Festivals 7.30PM to 8.30PM | Cocktail Party Friday 17 February 2017 9AM | Beginning of pre-arranged appointments 10:30AM to 11AM | Coffee break 10:30AM | Masterclass Spanish and Portuguese rosé wines by Tristan Rigenbach 12 :30PM to 1:55PM | Lunch at the Espace Riviera at the Palais des Festivals 2PM | Beginning of pre-arranged appointments 2:30PM | Masterclass Italian rosé wines by Antoine Gerbelle 3:30PM to 4PM | Coffee break 5 :30PM | End of last appointment of the day 7PM | Closing of the Festival

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Press Contact - Rouge Granit I Laurent Courtial 13 Place Benoit Crépu 69005 Lyon I www.rouge-granit.fr Audrey Dupont I adupont@rouge-granit.fr I 06 46 96 65 63