LEADERSHIP
Good CEO's build a business;
great CEO's leave a legacy Three strategies that business leaders can use to impact economic transformation
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sabusinessintegratrator.co.za
A crucial part of any CEO’s legacy is the financial health of their company, but they are also responsible for ensuring that sustainability is embedded throughout their organisation, that business plays its rightful role as a lasting force for change in society. Rajan Naidoo, Managing Director of EduPower Skills Academy, believes that CEO’s looking to create this legacy have a powerful tool in their business: B-BBEE. “B-BBEE can be seen as racially divisive or as a great equaliser and the attitude a company adopts is often driven from the top,” Naidoo explains. “If it is viewed by the CEO as an exercise in tick-box compliance, that’s all B-BBEE will ever be. But those visionary leaders who see B-BBEE as an instrument for empowerment are creating opportunities that will benefit everyone in our society, either directly or indirectly.” Naidoo believes that B-BBEE has the potential to enable a strong middle-income group that will positively impact South Africa’s economy and the social fabric of our nation. “B-BBEE is about empowering fellow members of our society to rise out of poverty so that they can play an active role in our economy,” he explains. To strengthen the development of this much-
