KNOT THE STORY
2018
KNOT THE STORY Social Campaign, Videography, Photography, Brand Identity, Social Media, Merchandise, Advertising Adobe Illustrator, Adobe Photoshop, Adobe Premier, iMovie, Adobe InDesign
ROVIKA SANAP GRAPHIC DESIGNER
The philosophy behind “Knot the Story” identity is inspired by the fact that slow fashion movement is based on everything handmade, I wanted the target audiences to discover and find more information about the process behind their fabric or clothes. Knotting is one of the techniques used in handmade. Knotting also means to tie, I expect the target audience to be able to tie all of the information spread within this campaign and for them to understand the importance of natural dyes and also the slow fashion movement. One of the goals from this campaign is to create interest within the target audience by doing art exhibition. This event is intended to make the targeted audiences understand deeper about the real issue brought by the fast fashion. The workshop will be based on 3R, which are reducing, reusing, recycling.
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Primary RGB: 30, 69, 116 CMYK: 97, 79, 29, 14 #1e4574
