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Where’s the DStv Package Campaign.
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Introduction We're exposed to between thousands of brands in the average day. During each exposure we're thrown buzzwords, emotional phrases, and suggestions for how we should spend our money.
That's a lot to take in. Marketers choose their words carefully. Language in Advertising is used to incite an emotion from the audience by using verbs & adjectives. This Ident Campaign takes us back to the beginning.
Verbal Advertising.
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Concept
A Shoot Based Ident Campaign that integrates all the great services and marketing campaigns that DStv has to offer making use of Stop-Motion Typography and Objects.
The idea behind it is to use the “Where’s Waldo” concept where viewers watch a quick ident, and try to identify the particular DStv Package, Channel or Show promoted.
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Strategy The context behind the Ident Campaign is to verbally & visually communicate all of DStv’s marketing Campaign into one Ident Series across the board. KnowBest, Explora, Catch-Up, Premium, Compact, Indian, Kids, Self-Help Tips, DStv Now, RainFade, Content Discovery, Box-Office, Channels, Shows. And many more!
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Location
Shoot at a White Infinity Curve Studio, where we build a all our “scenarios� in either life size or miniatures and combined with Digital GFX.
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Camera Department.
The shoot will be quite simple. In Studio with a controlled environment. No SoundProof Studio Needed. No Major Camera setups will be needed. The Budget will be focussed on creative Art Department and Pack-Shot/ Green Screen & Infinity Curve lighting-setups.
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Art Department
A Recreation of a relevant Visual Scenario, either in Life-Sized or Miniatures, that relate to the particular DStv package, show, channel, genre or audience, where they have to try and identify “Where the package or logo is”, similar to Where’s Waldo. EG: “A Makro Stop Motion Sequence of a Stationary Table, where the viewer tries to spot the “BBC Lifestyle” Logo While objects move in Stop Motion.