The PPC Imaginarium Concrete Masters Tutorial Series
Where art & design meets structure & solidity
Introduction Hello, I am Rowen Smith a writer.director and 2014 PPC Imaginarium Film Runner-up and I’ve partnered up with Fritz de Jager, Founder of Bottomside Studios and Rynoux Du Preez, director of Mirco Distribution to present; The PPC Imaginarium Concrete Masters Tutorial Series.
! It’s is a series of online tutorial videos governed my PPC and the PPC Imaginarium that form part of the 2015-2016 PPC Imaginarium Awards and it’s marketing strategy to not only promote the use of PPC Cement, but also demonstrate it’s various uses for viewers to gain better insight on how to enter the PPC Imaginarium Competition and use PPC Cement.
! The project will be run by Bottomside Studios and Mirco Distribution serve as an outsourced Construction Company to assist with all construction related elements during the production.
!
The PPC Imaginarium Concrete Masters Tutorial Series
The Client brief The PPC Imaginarium Tutorial Video Series is a series of short tutorial videos for people wanting to enter the Imaginarium Competition, but with no idea how cement and concrete work. The tutorial video series will be distributed and marketed on the PPC Cement & PPC Imaginarium websites and their respective social media platforms where people can watch the series of demonstration videos and will have more insight on; A) Casting and mould making
techniques
B) Applications & uses of PPC Cement outside of Construction
!
C) Interviews with the 2014 PPC Imaginarium Winners explaining their cement casting processes.
The Tutorial Series will include and introductory 1) a basic concrete mix of sand, water
and
stone
of;
8) work with cement fabrics
2) add pigment
9) to cure concrete.
3) worksheet with plastersiser
10) make
4) work with accelerators
11) make a
5) incorporate glass, paper & polystyrene into concrete
12) to cast concrete items using waste
6) how
13) work with release agents
to make
lightweight
concrete
7) work with fibres cardboard, packaging & household
a silicone mould fibre glass mould
14) waste mould, plaster-of-paris, foam, containers
The strength of PPC Cement
The Script The entire video is scripted to make our easier. Interviewees can use improvisation interactive. The script is broken up into for visually engaging intercutting
filming,interviewing & editing process when needed to make the video dynamic and various scenes that allow breathing room and fun-filled montage sequences.
Script Breakdown Sequence Sequence Sequence Sequence Sequence Sequence Sequence Sequence Sequence Sequence Sequence Sequence Sequence Sequence Sequence Sequence Sequence Sequence Sequence
!
A: B: C: D: E: F: G: H: I: J: K: L: M: N: O: P: Q: R: S:
The PPC Cement Factory Opening Montage & Credits PPC Head Quarters Presenter introduction The PPC Cement Factory The PPC Cement Factory Construction Site Construction Site Construction Site Rural Area Rural Area Rural Area Animation Design Modern House Modern House Imaginarium Sculptures Construction Site Construction Site The PPC Cement Factory Animated info Reckap
-
Welcoming Introduction PPC Cement,Cityscapes,Architecture SCRIPT SEGMENT 1 #GLOSSARY OF TERMS SCRIPT SEGMENT 2 #SAFETY SCRIPT SEGMENT 3 #TOOLS SCRIPT SEGMENT 4 #BASIC CEMENT SCRIPT SEGMENT 5 #ADDING PIGMENT Interview with Construction Director SCRIPT SEGMENT 6 #ADMIXTURES SCRIPT SEGMENT 7 #MOULDS Interviews with Residents Informational Sequence SCRIPT SEGMENT 8 #RELEASE AGENTS SCRIPT SEGMENT 9 #REINFORCEMENT Imaginarium Winner Interviews SCRIPT SEGMENT 10 #CURING SCRIPT SEGMENT 11 #TROUBLESHOOTING Conclusion Outro, PPC Team Conclusion lead into credits & B-Roll.
The innovation of the Imaginarium
The Storyboard
PPC Establishment
Montage Sequences
Interviews
Imaginarium Designs
Instructions & Demonstrations
Animation
Product Placement
Construction/Architecture/ Cityscapes
PPC/BEE Workforce
Concrete Precision
Themes & Elements
Safety & Troubleshooting
Concrete Mixing & Admixtures
The PPC Imaginarium
Moulds & Mould making
Basic Cement
Tools
Release Agents & reinforcements
Cement Pigment & Curing
PPC Products
Landscaping South African Culture
The Locations
Imaginarium Sculture Locations
Rural Area
Modern Structuress City Scapes
Modern House
PPC Modern Office
Construction Site
PPC Factory
Concrete Individuality
The Cast of Characters PPC Imaginarium Winners Sculpture - Mlonishwa Chiliza Industrial Design - Martin Bolton,Craig Tyndall Architecture - Ayanda Nstinga Jewellery - Chris van Rensburg Fashion - Bokang Lehabe Film - AndrĂŠ & Anri Coetzee
Cast 1.A PPC Representative 2.A Presenter (BEE Workforce) 3.Interviewees -
PPC Imaginarium Winners
-
Construction Director
-
Rural Residents
Macro Structure & Micro Alignment
Camera Department The camera will capture the detailed textures of cement while showcasing the magnificence of the PPC Imaginarium Fine Arts. We want to shoot this video with a classic approach using cinematic lighting conventions, with a desaturation and darker mood that will capture hard shadows, vectors and lines. We will make use of Drones for Aerial Photography and the DJI Ronin Rig to keep our shots smooth and steady.
Multi Purpose. Multi Creativity
Art Department For the art department and wardrobe we want to focus on the technicalities of working with cement,power-tools and heavy duty machinery. The cast will wear safety helmets at all times and all construction gear needed will be provided for each cast member. We will need the basics, like cement mixing equipment, woodwork, open platforms to showcase mould making techniques and surfaces where we can apply the professional practice of curing and plastering. We want to showcase the various uses for concrete and cement outside of the construction industry.
From the ground up.
Editing & Design
! With this video we want to incorporate 3D animation design sequences for all the specific information on concrete mixing and the mould casting procedures etc.
! We are using similar animated design themes taken from the PPC & PPC Imaginarium Marketing Campaigns to give the production a unifying look and feel, taking the same font style and 3D composition into account with our informational Animation Sequences.
!
Modernist Architecture
Sound & Music
We want to keep the musical composition and sound culturally relevant with African drums, acoustic guitar themes similar to Johnny Clegg’s - Scaterlings Of Africa, Mango Groove’s - Special Star and Freshly Ground’s - Fire is low
It’s home made
Video References
Editing Style
Aerial Photography
Title
Sequence
Animation Design
3D! Compositing
Do it Yourself
The End