Rowen Smith
rowen.work@gmail.com
900593
Sterk Kinekor Vision Mission AFDA &VEGA Concept List
#1 THE DOMESTIC WORKER A black domestic worker’s daily routine, cleaning and tidying up and looking after two English Rascals. A brother and sister. At the end of her long day she drinks a cup of tea while reading a book wearing her spectacles and she is blissful.
#2 KWAITO TAXI A 30 second advert about a white posh old lady getting into a taxi driven by a blind taxi driver who is the most reckless driver in Cape Town and with him is his little black minion who’s only job is to collect the cash. A Durban Afro Kwaito house musical beat booms from the overhead stereo and their off.
#3 THE BLURRY COMEDIAN A coloured comedian who can’t see his audience laughing. We follow the comedian on his journey to the stage with a cross cutting personal manifestation of the coloured way of life…I just want to make you smile.
#4 THE CLOWN A clown at a children’s birthday party who struggles with his eyesight that give him a lot of discomfort during his performance.
#5 WOMAN’S DAY SPECTACLES A National woman’s day, Checkers woman of the year, August Cancer Month, influenced advert about South African woman who wear spectacles. We ask them one question. “What is it like to be a woman in South Africa? This advert is a documentary style interviewed montage that expresses South African female independence.
#6 FREE PETROL A string of cars are lined up outside an Engen filling station all waiting to be served by Armstrong, the friendly petrol attendant who can’t see that well, giving them all massive discounts and great value for their money.
#7 THEY MUST GO AND SHUT UP A DJ Euphonik “Shut Up” signed off track with a 60 second advert about black and white, soccer and rugby. A white boy can’t see the rugby posts at an afternoon rugby practice and humiliates himself in front of the entire team, but a black boy playing soccer in the street see’s him and shows him how to bend it like Beckam. We flash forward a couple of years to the white boy now a Springbok rugby player, kicking the conversion, wearing his spectacles.