Lifestyle
80 pages filled with inspiration. Furniture in a variety of eclectic styles.
Meet Mirelle Stoor ”I see the Nottingham cabinet as both a piece of furniture and a cupboard which allows me to encourage my creativity.”
How to style - with our Interior decorator. ”The best rooms should have something to say about the people who lives there.”
ROWICO Lifestyle PRODUCTION: Tina Lemke FOTO: Anders Sällström/Sällström photography STYLIST: Anna K Nilsson GUEST STYLIST: Åse Ulvtorp MODEL (cover picture): Hilda Janver Thanks to: Boråstapeter Desenio Watt & Veke By Rydéns Soudly We take reservations for any typographical errors.
Sustainable furniture in Scandinavian design. Founded in 1971 by Roland Hammargren, Rowico is a successful family owned furniture business with international acclaim. With a heritage spanning nearly 50 years our design style has become a firm household favourite through retailers across the globe. Today, at our headquarters in Sweden’s beautiful west coast city of Halmstad, Roland’s grandchildren Fredrik and Jessica Hammargren, the third generation of the family, play an active role in the company’s operations. Unique design is the fundamental core of the Rowico ethos which translates through the beautiful collection we offer. Our portfolio contains free-standing furniture in a variety of eclectic styles; from the romantic classics to Scandinavian, contemporary and minimalistic. Scandinavian furniture in a light finish has quickly reached world wide appeal. Identifying the popularity of this traditional finish and the subsequent consumer buying behaviour towards it, we are proud to have developed our own unique Scandinavian collections, which not only harness the character of the materials used in their creation but are also certified as sustainably sourced. Implementing environmentally positive practices is one of Rowico’s main focuses. Working towards supporting well managed forestry around the world is important, so important in fact, that during the fall of 2017 an application for audit to become an FSC® acreditted business was passed allowing us to trade in support of the Stewardship Council. The forest is our future - Read more about Rowico ‘Going Green’ and FSC certification on page 16. Revered as the style standard against which all others are measured, Rowico’s innovative and consumer-friendly product both enhance modern living and uphold sound environmental values, their furniture truly provides enjoyment for you and a real sense of identity for your home. We hope this magazine inspires the inner creative in you.
Welcome to the Rowico family!
More inspiration at
ROWICO.COM
3
Content
16.
Rowico goes green. FSCÂŽ-certified furniture.
22.
Meet Jesper Bergendahl R&D Manager at Rowico.
36.
In Sweden we call it Pinnstol.
40.
Meet Mirelle Stoor Interior Designer and Stylist.
57.
SlottsmĂśllan - A place for inspiration.
22.
4
More inspiration at
ROWICO.COM
75.
40. 58.
Time to set the table?
75.
Trend - Blue, blue velvet!
76.
Trend - Pink delight!
79.
Anna K Nilsson Interior decorator at Rowico.
57.
76.
More inspiration at
ROWICO.COM
5
GLENDALE GLENDALE is a stunning Scandinavian influenced collection with geometric framing and stylish symmetry. Tubular metal legs and contrasting wooden cabinetry make for an elegant and sophisticated look.
6
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
7
8
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
9
EVERETT EVERETT dining table is constructed from certified sustainable materials. This modern dining table is the perfect fusion of clean contemporary lines and a perfectly proportioned framework.
10
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
11
12
More inspiration at
ROWICO.COM
"There are some people in life that make you laugh a little louder, smile a little longer and live just that little bit better..."
More inspiration at
ROWICO.COM
13
THE FOREST - IS OUR FUTURE
14
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
15
ROWICO goes green Since Rowico’s establishment in 1971, wood has been our most important asset. It is therefore paramount that we work to support well managed and sustainable forestry. FSC®- A quality stamp. In the fall of 2017 we were approved to sell FSC-certified goods. The first FSC-certified furniture rolled out of our Halmstad warehouse in early 2018. Now that we are officially certified we want to focus more on working actively with sustainability by offering FSC furniture globally. Contributing to reduce negative climate impact and to promote more responsible forestry is extremely important to us. What does an FSC certification mean? FSC stands for ‘Forest Stewardship Council’, an independent, international members organisation that works for environmentally-friendly, socially responsible and economically viable use of the world’s forestry resources through its FSC-certification system. When a Rowico furniture collection is FSC-certified it means that all of the wooden components used in it’s construction are supplied from a responsibly managed forest. Namely, a forest that takes the environment, regeneration and fair trade into account. You are reducing environmental impact by purchasing FSC furniture. Rowico must have 100% control over its supply chain and stockholding to qualify as FSC-certified. We are regularly reviewed by an external authority to ensure we are maintaining standards. Rowico was reviewed and approved in April 2018. You can read more about our certificate at www.info.fsc.org and search for Rowico’s certificate number BV-COC-135942 or our license number C135942. Today We have a series of FSC-certified furniture in the ‘Rowico Goes Green’ collection. Included are BROOKLYN, EVERETT and FRED ranges, as well as the CHI chair and the NARVIK chair. You can see the entire collection at rowico.com. Tomorrow In the future we want to expand the number of FSC-certified products in our portfolio by increasing our demand for FSC-certified materials amongst our suppliers. We want to reduce our impact on the environment by encouraging more sustainable consumption and production. If you choose to buy FSC-certified furniture you too are making a difference. Look out for the official FSC logo on our certified furniture. Every little counts You might also be pleased to learn that even this very magazine is produced on sustainably sourced FSC-certified paper using a highly energy efficient printing press and solvent free inks - It’s the small things that matter. If you have any questions, contact us at: sustainability@rowico.com
16
More inspiration at
ROWICO.COM
Look for the FSC-label on our furniture.
More inspiration at
ROWICO.COM
17
BROOKLYN
BROOKLYN The BROOKLYN dining table is one of our best sellers. Adding the MANNING chair provides a retro-modern style with a touch of 70’s nostalgia.
18
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
19
FRED The FRED dining table is both unique in look and stylishly honed, with a decorative keyline running through the top surface, it is the perfect centrepiece for any modern dining space.
20
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
21
Meet Jesper Bergendahl
R&D Manager at Rowico
As the research and development manager at Rowico, Jesper is responsible for the improvement, growth and consumer appeal of our unique collections. He and his team of visionaries develop products and devise new innovations. We asked Jesper about forthcoming trends and the processes behind bringing furniture to market.
undercarriage to with accompanying table, and, if I have to be honest, the resulting production was not particularly striking, but that said, it was still enough to incite an interest in the furniture industry. It goes without saying that everyone uses furniture in some form or another...but, how do you personally use it?, what practical functions do you look for in any one piece? and ultimately, with such a vast array of readily available eclectic ranges to choose from, which style is it that you prefer? Furthermore, all of these elements are subject to constant change, and that, for me, makes it even more interesting. Creating and adjusting a product from scratch, a product that will be used and appreciated for many years to come, makes all the effort we put in seem forever worthwhile. I regularly see my designs at friends homes, in public places or within interior design magazines, this makes me and the team extremely proud." What caught your interest in Rowico? “There were several things actually. I would personally describe Rowico as ‘one big family’, even if that does sound like a stereotypical thing to say in an interview! Everyone is so dedicated, and this vision is one of the main conditions I need in order to thrive in the work place. I was also attracted by the company’s journey and processes. Rowico were exploring new and updated product ranges and this market approach appealed to me. Since conception, many of our furniture pieces have stood the test of time and continue to be an integral part of Rowico’s identity. However, today sees us focusing on creating a fresh new, stylish look whilst still upholding the same fundamental values of former years. My experienced co-workers and I are a part of this directive, we are embracing the project and find it very stimulating as well as challenging."
Tell us a bit about yourself. “I come from a family where we, historically speaking, have always been inventive and creative. My first creative role was fulfilled when I became a chef, and this continued long after my promotion to kitchen manager. The making, the tempo and significant elements of creativity were the motivation in my work, and I still love to cook today. I eventually chose to leave the culinary domain and turned to furniture about 15 years ago. I have worked with purchasing, production, marketing, product research and development at several companies in Sweden. For the past six years, my job has been to focus more on product development. For almost twelve months now I have been working on developing our furniture appeal here at Rowico." Why furniture? “There are many reasons for my love of furniture, at the age of 15 I bought my first pieces of furniture with a view to remodelling them and took great pleasure in giving them my very own personal make over, this, you could say, were my first steps into practical design. It was an old DUX armchair that I gave a new
22
More inspiration at
ROWICO.COM
FACTS ABOUT JESPER Jesper is 39 years old and lives in Helsingborg with his wife and children. He is a relatively new addition to the Rowico family, having been with us for almost one year! He has an impressive history within the furniture industry and has developed both indoor and outdoor products. When he was 15 years old he brought his first pieces of furniture and gave them his very own make over, an old armchair got a new undercarriage and an accompanying table was also re-styled.
“A lot of my inspiration emerges from requirement. That may sound odd, but I have noticed how people tend to change their lifestyle over time. If I can solve a functional problem with an appealing shape, it is more of an exciting challenge than if I were to only think about the form and forget the function." What kind of challenges do you face in your work? “Conceiving ideas and developing designs is not an exacting science, it takes time, effort and vision to achieve. Making any one product functional and fit for purpose isn’t necessarily the challenge, making it visually appealing at the same time is. For example, a chair is not only a chair, it is not enough that it is comfortable, durable, stable, well built etc, our customers need to like the look of it too. I often say that if it’s just the function of ‘sitting’ we have to solve, we could do so by simply perching on a tree stump, but of course, it isn’t that simple, everything we create needs both a mass market and visual appeal in the hope of making it another Rowico timeless classic." “Not everyone can think this way all of the time. It is very easy to become too narrow-minded about your own personal tastes and sometimes even easier to forget to conceive ideas that will attract the wider public. Luckily, I have people around me who act as my sounding board, such as my colleagues and family. They help me test my designs and each of their opinions matter to me greatly. Another challenge is to find the right supplier for the pieces we want to produce. Raw materials are fast becoming more mixed. Rowico is working alongside the Stewardship Council now to ensure sustainable production is upheld,
which means that, in particular, wooden materials must have complete tracability, coupled with our high expectation regarding ethical working conditions.” Tell us about Rowico’s furniture portfolio. “At this very moment in time we are working on around 200 new products, so that’s a lot to describe! ...but in brief, we are currently concentrating on the design and development of our own house design style. Dining spaces play an integral part through many of our collections and we are looking to expand these, both in varying styles and types of materials used. We’ll be using metal, which is an important substrate to us, as is one of our primary materials, wood." "One of my favourite designs at the moment is an FSC-certified furniture series that combines both metal and wood. It is clean and simple, yet extremely appealing, thanks to the materials contributing to its construction. Another favourite is a new chair with a distinctive shape that harks back to an era now passed. There really are so many more great ideas in the pipeline too.” Scandinavian furniture design has reached global appeal, it’s style, form and function have become
More inspiration at
ROWICO.COM
23
extremely desirable, why do you think this is? “We have a heritage managed successfully throughout Sweden, Denmark and Finland with designers like Alvar Aalto, Kaj Franck, Börge Mogensen and Bruno Mathsson paving the way. Scandinavian design, unlike others, reflects simplicity and functionality. A lot of the furniture created in a Scandinavian style isn’t that advanced, but classics become exactly that because of timeless design and uncompromising quality, essentially this is the embodiment of Scandinavian furniture. Today many new Scandinavian companies have capitalised on this heritage and distinct identity. These companies have made it impossible not to recognise a Scandinavian design. The launch of these stylish yet straight forward designs continue to attract attention, encouraging further development and new ideas for the future.”
an appealing shape, it is more of an exciting challenge than if I were to only think about the form and forget the function. I always want to offer an experience to the users of our furniture. It should not be viewed, for example, as just a table or just a chair, but instead be deemed a decorative art form. A creative exhibit in your home to be enjoy, by all, for years to come. I get my inspiration from many different sources. It can be anything from food to clothes. I collect ideas from places I visit locally to me and also on my travels further-a-field. Be it a bird cage used as a lamp shade in a small Vietnamese restaurant, or an old crooked table outside an Italian cafe, or the old stickback chair that has been around my grandmother’s dining table ever since I can remember. All of these objects provide a source of inspiration and will feature in forthcoming designs.”
Are there any future trends you can foresee? “As the years pass it gets more difficult to identify specific trends, but it is quite clear that metal and wood are now being combined more frequently than before. I also see that larger, more bulky furniture is fast becoming less desirable to consumers and that dimensions and styles are now much cleaner and better proportioned. We are seeing more soft edges and ergonomic shapes, fabrics with character and texture, distinct colour palettes and a more dominant playfulness in the designs. For us Scandinavians, wood is the most important element in a broad range of colours, from blonde ash to dark oak. Many homes combine other natural materials such as wicker or rattan, mainly as chairs, lamps and baskets. White pieces of furniture have always featured in Swedish heritage, but you will find warmer grey tones starting to feature in coming collections."
The furniture Rowico produces mainly consist of wood. What is it about wood that is so interesting to work with? “I spend a lot of my free time in nature, and wood is, of course, one of the materials I like the most when I am doing my job. A lot of people forget that their kitchen table started its journey 200 years ago when a seed began to grow. Wood is an amazing material and if you take care of it correctly, it can be used for 100’s of years to come. If you keep in mind that wood is a renewable and recyclable resource, it isn’t hard to appreciate that a product made of wood is an excellent environmental choice. I am fascinated by the diversity the material can offer, and by the fact that each wood type has its own possibilities. I try to visit the plantations where our wood is processed because I want to see it’s origin and get a better understanding of the natural conditions different wood types are a subject to.”
What inspires you? “For me, this is the most challenging question to answer. I get my inspiration from colour, light and form. So, you could say, literally everything around me! A lot of my inspiration emerges from requirement. That may sound odd, but I have noticed how people tend to change their lifestyle over time. If I can solve a functional problem with
What is so appealing about wooden furniture? “I wish people understood to a greater extent that well built furniture made of wood is the best choice for the environment. Quality furniture is not only a good investment for your home, but also the future of our planet. Most furniture is made from wood or has wood in one or many of it’s components, but I also think it creates a more wholesome feeling than if you choose to use materials like steel and glass. I believe that many people relate to wooden pieces more because our forests are so vast in Scandinavia.” Do you have a favourite piece of furniture? “There are many pieces of furniture I like for different reasons. The DUX chair I previously mentioned is kind of a favourite, because it was a great memory for me re-styling it. I think furniture becomes special when it is connected to a memory or a feeling. “The Spanish chair” by Börge Mogensen, our Danish neighbour is at the top of my wish list. If you ask me to mention some of Rowico’s present designs, our new table, Everett, is a good example of what I have just been talking about; steel infused with solid wood, a combination that you will never tire of. It will still be as appealing at 20 years as it is in 200." In your opinion, what is most important when looking at a piece of furniture, the looks, functionality, sustainability or something else? “It has to be everything you mention. If a piece of furniture only meets one of the above three criteria, it isn’t good enough to make the Rowico portfolio! Even if it only fits two of the criteria, it still isn’t good enough! When a consumer perceives a product to be attractive and it performs well for their own unique lifestyle - then we have succeeded in creating great furniture."
24
More inspiration at
ROWICO.COM
“I wish people understood that well built furniture made of wood is the best choice for the environment. Quality furniture is not only a good investment for your home, but also the future of our planet."
EVERETT SIDEBOARD
More inspiration at
ROWICO.COM
25
MONTEREY MONTEREY is a series of cabinets in striking monochromes, incorporating an inlaid harlequin patterned fascia.
26
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
27
28
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
29
CARMEN The CARMEN sofa is the perfect infusion of retro and modern design styles.
30
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
31
LOTTA & CARMEN LOTTA table with CARMEN chairs fit perfectly together, creating an easy and timeless design.
32
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
33
MORE COLOURS:
34
More inspiration at
ROWICO.COM
LOTTA LOTTA tables and chairs come in a variety of colours. Mix and match the different shades and let your creativity flow.
More inspiration at
ROWICO.COM
35
ROCKLAND SOFA
LOTTA CHAIR
CARMEN CHAIR
36
More inspiration at
ROWICO.COM
IN SWEDEN WE CALL IT
PINNSTOL
Forever รก la mode, the carved chair is timeless. Both carved chairs and sofas will always suit either modern or classic living spaces.
CARMEN LOUNGE CHAIR
CARMEN SOFA
CHI CHAIR
More inspiration at
ROWICO.COM
37
FENWOOD A modern version of a retro classic our FENWOOD collection combines wood and metal in the most stylish of ways.
38
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
39
Meet Mirelle Stoor
Swedish Interior designer & influencer. We met Mirelle at her house in Strömsholm. Mirelle has our Nottingham cabinet in her beautiful home which she showed us how to best dress and style to achieve two very different looks.
Tell us about your interior design style? ”I have a very personal style. I buy things that I think are beautiful, rather than according to what’s currently on trend. I decorate to create well-being and let my instinct guide me. I like to mix bohemian objects, design classics, second-hand finds and my own designs. It took me roughly three years to complete our previous apartment to my own level of perfection and when I was finally finished ...we moved! Interior design is an ongoing process, I’m always finding new brands, materials, designs and colours I like." What is it that you most like about the Nottingham cabinet? “I love the contrast between the dark finish and the glass, as it creates a natural eye-catching attraction. I see the cabinet as both a piece of free-standing furniture and a cupboard which allows me to broaden my creativity across purposes. It is a wonderfully robust cabinet which would sit comfortably in a multitude of varying styled interiors." Which styles did you choose for the Nottingham cabinet and why? ”I chose the two styles I think best reflect the decor in my own home; one with a bohemian twist, the other more luxurious and sumptious." What is unique about these two styles? ”The Bohemian style is a fusion of natural one-of-a-kind objects and the fine line contrast between disarray and
FACTS ABOUT MIRELLE Mirelle is 29 years old and lives in the small city of Strömsholm in her recently purchased dream house Björkbacka. She runs her own design company ‘Designbymirelle’, which services an impressive private client base. Mirelle has 61,000 followers on instagram, an interior design blog and has qualifications in both interior design and Feng Shui.
40
More inspiration at
ROWICO.COM
The Bohemian style “The Bohemian style is a fusion of natural one-of-a-kind objects and the fine line contrast between disarray and tidiness."
More inspiration at
ROWICO.COM
41
The Luxurious style �The luxurious style is a design classic, encapsulated using various metals and a more regimented style."
42
More inspiration at
ROWICO.COM
“I can go on and on about Feng Shui tips because they are so close to my heart. Everybody can use Feng Shui. It doesn’t cost a lot of money, and it contributes to the well-being." tidiness. The luxurious version is a design classic, encapsulated using various metals and a more regimented style." Tell us about the choices made in your styling? ”I have chosen specific objects from my home as the inspiration and decorated the cabinet with these. My goal is to show how easily you can change a cabinets look and to demonstrate the amazing possibilities there are to create an interesting piece of furniture/interior detail for your home. A glazes cabinet is kind of like working with a large dollhouse ...suitable for adults! With relatively small changes you can alter the cabinet’s appearance. A cabinet can really work well in any room. They are as beautiful in a kitchen as they are in a living room ...or why not place it in the bathroom?, there really is no right or wrong." Where do you get your inspiration? ”I get most of my inspiration from social media, my own environment and in nature. It all depends on what I am looking for at the time. If I want to find inspiration for myself, I turn to nature, if I’m about to find inspiration for DIY-projects or interior design projects I read everything I can find on all the exquisite social media channels. If I am about to do something new in my own home, I spend a lot of time in that room. I feel, think and try to let myself get a sense of the room, a phrase that Ernst Kirchsteiger so cleverly coined."
bed. Don’t place any strong lights above the bed since they can have a negative effect on your sleep. And, don’t put any mirrors so you can see yourself when you’re lying in bed. ”I can go on and on about Feng Shui tips because they are so close to my heart. Everybody can use Feng Shui. It doesn’t cost a lot of money, and it contributes to well-being." Which room in your home are you most proud of and why? “I think I have to say the kitchen. We have built everything from scratch, and it has been demanding work. There are many hours invested in this kitchen which helped prove to us that we were slightly more skilled than we initially thought we were." What is the most important factor when purchasing furniture? ”Looks and quality are really important to me. Above all I want the furniture to have a timeless look and not be something that is temporarily on trend. I want to love my furniture, and I want the pieces to be used for many years to come. The function of the furniture is of course also a crucial factor."
Are there any future styles and trends that you believe in? ”I believe in a simple style, natural materials in textiles and well-chosen details. There is nothing as inspiring as when you succeed with creating an environment with a cosy and content look by using only a few objects. Handmade ceramics, rustic wood and hefty plants should be given extra attention. Beige and tones indicative of nature will always work all year round." Can you give us some styling tips? ”My best styling tips go hand in hand with Feng Shui. Decorate your home with lovely green plants, fabrics using natural materials and hidden storage. Be brave and let that one piece of interior detail you love be visible, even if it isn’t in style right now. One thing people tend to forget is to think about the lighting. In an average sized room, we need as much as 5-7 different light sources to create a balanced lighting effect." Give us some Feng Shui tips!? ”When I work according to Feng Shui, I always make sure I have done all of the things I mentioned above, but you should also keep these in mind too;
1. Avoid having a TV in your bedroom. 2. Make your hallway feel welcoming. 3. Place your couch and bed in powerful positions. 4. Use opposites to achieve a balance. Dark/Ligh & High/ Low and so on.
5. Greenery is energy, so make sure you fill your home with
plants. An orchid suits the bedroom as it will oxygenate a space naturally. 6. Take care of your bedroom. Use natural materials in your
More inspiration at
ROWICO.COM
43
44
More inspiration at
ROWICO.COM
NOTTINGHAM The NOTTINGHAM collection with brushed brown tops and paint applied framework is lovingly crafted to last.
More inspiration at
ROWICO.COM
45
KOSTER KOSTER is a beautifully designed Scandinavian collection offering a real sense of the countryside.
46
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
47
THE CABINET Styling your home to include more storage is a breeze with our high or low units. Choose from our stylish cabinets in varying designs and colours - We have them all!
KOSTER CONSOLE TABLE
FILIPPA GLASS CABINET
48
More inspiration at
ROWICO.COM
YUMI GLASS CABINET
BROOKLYN SIDEBOARD
MONTEREY CABINET
More inspiration at
ROWICO.COM
49
YUMI YUMI dining table in black with MANNING chairs infuse to create an ultra-modern urban look.
50
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
51
52
More inspiration at
ROWICO.COM
YUMI The YUMI collection in a whitewash finish brings a sense of Scandinavian heritage to your home.
More inspiration at
ROWICO.COM
53
VIENNA A retro-modern classic with a 60’s vibe. The VIENNA collection is crafted in all over white, oak/black and whitewash/black.
54
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
55
CARMEN LOUNGE CHAIR
56
More inspiration at
ROWICO.COM
SLOTTSMĂ–LLAN We have the opportunity to photograph our products inside a beautiful studio in the heart of Halmstad. SlottsmĂśllan is an old factory building originally built during the 19th century. Its high ceilings, large industrial windows and earthen brick walls provide us with the perfect environment for amazing lifestyle shoots, the results from which can be seen throughout these pages.
More inspiration at
ROWICO.COM
57
58
More inspiration at
ROWICO.COM
Time to set the table? Dining spaces are key to our collections at Rowico. The dining table is, dressed for use or not, the very heart of the family home.
More inspiration at
ROWICO.COM
59
BROOKLYN BROOKLYN dining table in oak with the CHI chair is a unique, classic combination with a stunning retro feel.
60
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
61
62
More inspiration at
ROWICO.COM
FILIPPA FILIPPA dining table with CATO chair are the ultimate combination. You could say they are a match made in heaven.
More inspiration at
ROWICO.COM
63
FILIPPA FILIPPA dining table in a dark brown smoke colourway and the MANNING chair in black offers modern design which fits seamlessly into any home to create an inspired look.
64
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
65
FRANKLIN FRANKLIN dining table in a driftwood grey colourway with wide tapered legs encapsulating a modern up to the minute design.
66
More inspiration at
ROWICO.COM
More inspiration at
ROWICO.COM
67
PEBBLE PEBBLE is a trendy and stylish collection featuring bedside and coffee tables in varying sizes. Wood and metal combined to make the ultimate statement for modern living.
68
More inspiration at
ROWICO.COM
MINTON MINTON armchair is a stunning curvaceous occasional chair in luxurious velvet with stunning turned legs.
More inspiration at
ROWICO.COM
69
YUMI COFFEE TABLE
BERKELEY COFFEE TABLE
BROOKLYN COFFEE TABLE
DAISY COFFEE TABLE
70
More inspiration at
ROWICO.COM
THE COFFEE TABLE Available in many different shapes to create your own unique look and style.
DALTON COFFEE TABLE
YUMI COFFEE TABLE
More inspiration at
ROWICO.COM
71
DAISY DAISY coffee table is extremely stylish and will elevate a room.
72
More inspiration at
ROWICO.COM
"Balance is not something you find ... it´s a creation."
More inspiration at
ROWICO.COM
73
74
More inspiration at
ROWICO.COM
Trend - Blue, blue velvet! STOCKHOLM DOOR POSTER DESENIO
LOTTA CHAIR
SIERRA CHAIR
KOSTER CONSOLE TABLE
HERBARIUM SCANDINAVIAN DESIGNERS BORÃ…STAPETER
More inspiration at
ROWICO.COM
75
Trend - Pink delight! WILDERNESS POSTER DESENIO
SIERRA CHAIR
ALEX LAMP WATT&VEKE
VILDTUTA WONDERLAND BORÃ…STAPETER
76
More inspiration at
SIERRA CHAIR
ROWICO.COM
More inspiration at
ROWICO.COM
77
VIKTORIA VIKTORIA with its contrasting monochromes and bevelled edged tops make for a stunning collection with an air of romanticism.
78
More inspiration at
ROWICO.COM
Interior decorator at Rowico Anna K Nilsson Anna K Nilsson is the stylist responsible for the interiors in our stunning photos. Anna has been part of the Rowico family for many years. Anna is our Creative coordinator and Interior decorator. She is responsible for our commercial photography, social media, trade show styling and our showroom. "Today I am doing what I love– Interior Design. It is my absolute passion. Since I was a child I have constantly updated the look and feel of a room. My inspiration comes from many sources and although working creatively can be challenging it is so much fun too. We create different environments with our furniture, using it in many different ways. Looking to inspire, create desire, achieve unique looks and aspirational dreams. Our furniture has to be commercial yet harmonise with both current and future trends." How do you find your inspiration? "It comes from many sources. These include nature, colour, textures also memories, pictures and moods. People I meet as well as my friends and family. I also love to browse Pintrest, Instagram and other social media platforms and magazines can also inspire."
ANNAS TIPS: • The key to enhancing a room is light. Global, work and mood lighting all uplift a space. • Create a mood board, it helps you balance an interior and provides a clearer path to your objective. • Devise a colour scheme based around a favorite colour and select similar hues that harmonize. • Adorn areas of your space with natural materials, it adds character and depth to your home and conveys personality. • Focus on what it is that excites you. Surround yourself with inspiration. We are influenced by our environment more than we imagine. • Take your time - Creating your own personal style can take time.
More inspiration at
ROWICO.COM
79
BROOKLYN DINING TABLE ROCKLAND SOFA CARMEN CHAIR CHI CHAIR LOTTA CHAIR
80
More inspiration at
ROWICO.COM
ÅSE ULVTORP We captured these photos when we spent the morning at Ase Ulvtorp beautiful country home in Särdal. The look was inspired by Midsummers Eve and we enjoyed working with this talented interior designer. Are you interested in interior design and beautiful furniture? Would you like to work with us? Please contact us at socialmedia@rowico.com
More inspiration at
ROWICO.COM
81
CHI The CHI chair is a stylish simply designed chair with a modern twist. Easy to incorporate in all homes.
82
More inspiration at
ROWICO.COM
COM Time for a change? Need some more inspiration? On our website you can read about our products, get tips and tricks and see new inspiring furniture trends. If you want to find out more about the products in this magazine, type the product name in our search field. See you at rowico.com.
INSTAGRAM @Rowico
Flourish among lovely interior. Get tips and ideas for your home and see our news before everyone else. Follow us every day @rowico #rowico
More inspiration and more amazing pictures! Just search for Rowico furniture.
FACEBOOK.COM/rowico
On our facebook page you can read updates and news. And you can ask questions about our furniture.
More inspiration at
ROWICO.COM
83
ROWICO AB BOX 29 SE-301 02 Halmstad Sweden +46 (0) 35 22 00 20