Learning for life

Royal LePage is behind your professional development

Real Estate professionals are busy people, so it’s easy to get so caught up in the daily demands of the industry. Royal LePage Learning Services are here to make the commitment to professional development as painless and rewarding as possible. Understanding the benefits of lifelong learning helps to illustrate why it’s so important in the Royal LePage framework of services. So much so, it is considered a cornerstone to our competitive edge. In addition, learning about time management or business planning, for example, can help you examine your own

processes and make them more efficient. It allows you to become a proactive driver of change, instead of someone who has had change thrust upon you.

When you always have new things to try in your life, things you still want to know about, you continue to have something to look forward to.

Learning helps you change with the times.

– Julia Barnard

We live in a knowledge-based, technology-driven world. Taking time to improve your technological knowledge will help you leverage technology in your business. With nearly two-thirds of first-time buyers (and almost 40 per cent of all buyers) coming from the Millennial Generation1 (also known as Generation Y), the ability to use technology in your business is critical to sustained success.

Learning provides your competitive advantage

In a study on education, Statistics Canada found that just under 27 per cent of Canadian adults, who were not already enrolled in full time education, participated in education and training activities. When you make time to attend a webinar, take an online course, or participate in a workshop, you are putting yourself among the minority and gaining a key advantage in the marketplace.

Real Estate is one of the most competitive industries around. Whether you live in a large city or a small town, there’s always another REALTOR® who is able to deliver similar real estate services as you. In addition, companies offering ‘services’ for FSBOs are vying for their share of the market. To remain competitive in this environment, you need to know your value proposition, and how to leverage it.

When you take the time to develop yourself, whether by learning new marketing ideas and techniques, or earning an industry designation, you gain one more way to differentiate yourself from your competitors.

Royal LePage Learning Services puts a wealth of learning resources at your fingertips.

Royal LePage has numerous training opportunities to incorporate into your lifelong learning strategy. Whether you want to take an online course while relaxing at home, or would prefer to join us at a workshop and network with real

estate professionals in your area, many of our programs are available to you at no additional cost. Here’s a selection of our programs:

• Royal LePage Welcome Webinars & RLP101 – Join us for one of our

Welcome Webinars and get an overview of Royal LePage tools and services.

Then, gain more comprehensive understanding of the tools via RLP101; a series of recorded webinars and video tutorials covering everything from our history to using the Marketing Centre.

• RLP University – Take professional development courses online, at your own pace. Choose from sales and service skills, Microsoft applications and more. Earn your Accredited

GreenAgent™/GreenBroker™ designation at a discounted rate through RLP University.

• Designations – Through our partnership with industry providers like the Institute for Luxury Home

Marketing and REBAC, we offer industry-recognized designations to our network. • Realtor Marketing Workshops –

Practical, interactive workshops, offered twice a year, with new curriculum every time. Learn industry best practices for marketing and growing your business, and how to leverage cost effective tools like the Royal LePage Marketing Centre and Social Media. For more information on the lifelong learning opportunities available to you, please contact Learning Services:

learningservices@royallepage.ca

1 2009 National Association of Realtors Profile of Home Buyers & Sellers 2 Julia Barnard, “The Benefits of Lifelong Learning and Discovery” Ezine @rticles, 2009

I found this workshop to be one of the more relevant that we have taken. Very current, with a greater focus on market segmentation, and maintaining those particular forms of communication.

- Carolyn Suski,

Royal LePage Action Realty

The subject matter is always very relevant. It is phenomenal to be able to have handson training from a live person! I always learn something new.

- Lindsay Percy,

Royal LePage First Contact Realty Very engaging workshop - interactive and informative. I have a 20 + years of marketing experience and I still learned a lot from this workshop. Well done!

- Denise Dilbey,

Royal LePage Meadowtowne Realty

I just love attending these workshops. It keeps me current... and one step ahead of the competition. Thanks Marketing Centre, your trainers are fantastic.

- Jasmin Dennis,

Royal Lepage Kingsbury Realty