GetHomes.ca lead generation

Online lead generation is a tool for your success

The vast majority of home buyers turn to the Internet as their primary source of real estate information, even before they look for an agent. That’s why it’s important to have a system in place to serve up these leads in a timely and targeted manner.

These digitally-immersed prospects are looking to have their requested information delivered to them through online or email formats – quickly, and to be responded to by qualified experts in real estate. GetHomes.ca online lead generation is exclusive to Royal LePage agents and is your best resource to successfully convert Internet-savvy home buyers/sellers into clients.

How GetHomes.ca works

• When sufficient lead volume is available in your area of choice, we add agents to the program. We also maintain a waiting list of those interested in the program in areas currently at capacity.

• Leads are generated through SEO,

SEM and affiliate marketing in more than 50 cities across Canada.

• We guarantee 120 leads over six months.

• GetHomes.ca helps you convert leads to sales with an easy-to-use, webbased lead management system and interactive monthly coaching calls led by our sales team.

• GetHomes.ca has an average expected close rate of more than 4 per cent, with top performers achieving up to 15 per cent. Industry standard is between 1-2 per cent.

Five keys for success in developing leads:

1. Start by building trust. Deliver what the consumer wants: listing

*Internet Buyer Statistics (California Association of REALTORS®) information; set them up on auto listings. Provide relevant and useful information.

2. Respect privacy. Online consumers expect anonymity until they are ready to reveal themselves.

3. Respect the online boundaries. Don’t push the online consumer to phone or meet you until they are ready.

4. Build relationships with the online consumer by providing them with information and advice in a way that lets them know that you are an expert.

5. Be flexible and tailor your approach to meet the prospect’s needs. Assure them that you are here to provide guidance and assistance. Many people use the internet as a shield from pushy sales people. Let them know you are here to share your expertise.

Key facts about online lead generation:

• 67 per cent* of leads selected their sales representative because he/she was the first to respond to their inquiry or the most responsive.

• 86 per cent* said sales representative response time was either “extremely important” or “very important” when they decided whom to use as their sales representative.

• 67 per cent* expected their sales representative to respond within four hours. When asked why they were satisfied with their sales representative, 91% of online leads cited “always quick to respond.”

• Consumers want to find the right home, at the right price, at the right time.

The timing element is an interesting dilemma when working with the online lead. As a sales representative you need to determine:

° Which leads have an immediate time frame?

° Which leads have a more distant time frame?

° Which leads have no time frame?

A recent industry study indicates buyers will start researching the market and the buying process 16 months before they actually purchase. In order to determine which leads are at which stage in the timing process you will have to remain systematic in your contact, follow up and management of all your online leads. It is helpful to remember that we are always working today for tomorrow’s business.

As a Royal LePage agent, you have exclusive access to the GetHomes.ca lead generation program that will generate leads. For more information, email info@gethomes.ca, or call 416-442-5381.

Additional lead generation resources:

Aeromove’s Lead Generation and

Client Rewards programs are other lead generation and marketing tools that you can use to generate new business and reward prospective and existing clients with a strong recognized loyalty currency. For more information, please contact 1-866-797-2767.

Another tool for agents to use in marketing and nurturing leads is the Real Estate Financial commission advance service, where you can use your advances for purchasing a lead management system or marketing materials to support your online leads. For more information, please contact 1-888-557-7477.