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Royal LePage Marketing Centre
The resources you need to lead in your market
The Royal LePage Marketing Centre is a robust online resource to help you build your business and better serve your clients. Choose from hundreds of professionally designed print, email and web templates to create customized marketing pieces. Then distribute them via mail, email, web hosting or through drip campaigns. Plus, with more than 1,000 stock images, numerous industry articles, and new proprietary tools added each month, the Royal LePage Marketing Centre is a valuable resource for your marketing needs: • Prospect Marketing - Tools to help you generate leads
• Prospect Management - Tools to help you convert leads to sales
• Listing Marketing - Tools to help you work with sellers • Buyer Marketing - Tools to help you work with buyers
• Customer Relationship Management (CRM) - Tools to help you build repeat and referral business
Building that competitive edge:
Broker of Record, Barbara Stranks of Royal LePage First Contact Realty has set her team up for success. Two years ago, she evaluated her business operations and came up with a solution to improve agent productivity and enhance the professional image of her office. She hired a dedicated marketing resource to take care of her 100+ agents’ marketing collateral needs. Marketing Coordinator, Lee-Anne Renton, chooses from a wide variety of Marketing Centre templates to personalize collateral for each agent and give them a competitive edge. 99 per cent of the office’s marketing collateral is created using the Marketing Centre. The agents simply provide Lee-Anne with their requirements and she quickly produces their marketing pieces for review without delay. All that
Key Marketing Centre statistics:
• 72 per cent of the 2009 National Chairman’s Club* winners use the Marketing Centre. • According to the 2009 spring and fall REALTOR® marketing surveys, 97 per cent of
the agents need to do is collect their colour print jobs when they need them.
By extending this service to her agents, Barbara has freed up a substantial amount of their time, allowing them to do what they do best – buy and sell real estate. Barbara contends that allowing her agents to play to their strengths and to leverage the Marketing Centre, is the best thing she has done for her business. Since implementing this solution her market share has increased and client satisfaction has reached an all-time high. Furthermore, the agents love it because of the increased repeat and referral business they receive as a result of using high quality, professional marketing collateral.
“As of 2010, I have been in the real estate business for six years - an award winner every year. I attribute much of my success to the resources made available through Royal LePage, like the Royal LePage Marketing Centre. The marketing tools are fantastic and a must-have for any real estate professional who truly wants to portray a leadership position in their marketplace. The Marketing Centre is not only easy to use and implement, but from my experience, it holds the keys to a successful career!”
*Top 1% of the Royal LePage residential sales force on a national level based on earnings. - Denise Dilbey of Royal LePage Meadowtowne Realty
To learn more about the Marketing Centre, visit us online at
