2010 Leading Edge Magazine | Royal LePage

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Royal LePage Marketing Centre The resources you need to lead in your market • Buyer Marketing - Tools to help you work with buyers • Customer Relationship Management (CRM) - Tools to help you build repeat and referral business Building that competitive edge:

The Royal LePage Marketing Centre is a robust online resource to help you build your business and better serve your clients. Choose from hundreds of professionally designed print, email and web templates to create customized marketing pieces. Then distribute them via mail, email, web hosting or through drip campaigns. Plus, with more than 1,000 stock images, numerous industry articles, and new proprietary tools added each month, the Royal LePage Marketing Centre is a valuable resource for your marketing needs:

• Prospect Marketing - Tools to help you generate leads • Prospect Management - Tools to help you convert leads to sales • Listing Marketing - Tools to help you work with sellers

Broker of Record, Barbara Stranks of Royal LePage First Contact Realty has set her team up for success. Two years ago, she evaluated her business operations and came up with a solution to improve agent productivity and enhance the professional image of her office. She hired a dedicated marketing resource to take care of her 100+ agents’ marketing collateral needs. Marketing Coordinator, Lee-Anne Renton, chooses from a wide variety of Marketing Centre templates to personalize collateral for each agent and give them a competitive edge. 99 per cent of the office’s marketing collateral is created using the Marketing Centre. The agents simply provide Lee-Anne with their requirements and she quickly produces their marketing pieces for review without delay. All that

97% of Marketing Centre users said it has helped them to grow their business.

Key Marketing Centre statistics: • 72 per cent of the 2009 National Chairman’s Club* winners use the Marketing Centre. • According to the 2009 spring and fall REALTOR® marketing surveys, 97 per cent of Marketing Centre users said it has helped them to grow their business. 6 | Leading Edge Magazine | Fall 2010


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